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Cosmetic Advertising


Cosmetic

Estée Lauder Shiseido MAC

Sephora Clarins L’Occitane

MallScape shoppers tend to spend a lot more on cosmetic

products than most adults and they often represent a high

percentage of all those who buy perfumes, skin care and

cosmetic products in any given markets.

According to Scarborough research:

MallScape female shoppers are 94% more likely to spend

over $500 annually on perfumes, skin care and cosmetic

products than most adults in the top DMAs.

Shoppers in the Chicago DMA who purchase cosmetic

products average 2.7 million monthly visits to JCDecaux

malls.

The combined audience of the Tampa malls make up 49%

of all females, this year, intending to spend over $500 on

perfumes, skin care and cosmetic products in the Tampa

DMA.

84% of the JCDecaux female mall shoppers in the New

York DMA have bought perfumes, skin care and cosmetic

products last year.

“JCDecaux has created an impressive in-mail magazine

to attract our Clinique customers just as a magazine or

newspaper would do— but we know the “readers” are

actually customers of that mall. It creates immediacy of

message that no other vehicle can. ”

Nancy McKay, Northeast Regional VP for Clinique

Source: 2010 The Arbitron Company/ Scarborough Research Corp./VNU

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