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television but did not buy. We do not have afield Sales Team at present, but may considerthis in the future. However, we create anannual retail catalogue as well as providingregular updates via retail supplements everyquarter to keep our clients informed.Hunkydory CraftsWhat new trends are youseeing in card making?Card sizes are definitely getting smaller!Over the past few years it had steadilybecome more popular to make large cardssuch as 8” x 8” and the even larger A4 cards.However, possibly due to the increase in thecosts of posting larger format mail, card makershave moved downwards to 6” x 6”, 5” x 5”and back to 6” x 4” card sizes. The extrabenefit is that their card making is morecost-effective as less material is needed tomake a card in the first place.What do you like most about workingin the craft industry?It’s a vibrant and ever-changing industry, butif you stay still for too long you will get leftbehind! Personally I enjoy the challenge ofrunning our own business and the craftingindustry is certainly fun to work in. There arelots of friendly people - retailers, wholesalersand card makers alike and many of the retailersare card makers themselves, working with theirfavourite pastime. I’m not a seasoned craftermyself, but I like the enthusiasm and passionthat crafters bring to the industry.What Hunkydory productswould you say are essentialfor card makers?Our Adorable Scorable cardstock is themarket leader and an absolute essential,allowing crafters to create the perfect scoreand fold with or against the grain withoutcracking or feathering. There are now over40 colourways, with more added everyseason. Our Diamond Sparkles Ultra-fineGlitters are also an absolute must-have!With a range of crystallina glitters in over50 colourways, there are colours for allrequirements and these are fabulous foradding extra shimmer and shine to projects.What are your favouriteHunkydory ranges and whatmakes them so special?That’s a toughie! The brand new LoveChristmas Collection uses contemporarystyle and blends it with traditional colourways.The recently designed ‘A Sparkling SeasonCollection’ features glitter that is encapsulatedwithin the design sheets. Contemporarycolourways and beautiful houses in the snowand modern landscapes make brilliant use ofthe most fabulous artwork. For a non-festiverange, there is the brand-spankingnew Autumn Days Collection.Where do you see Hunkydory Crafts inthe future?We are now the leading papercraftmanufacturer in the UK and have becomethe largest craft supplier to Ideal World &Create & Craft TV. In the next few years weaim to expand our database of retailers, aswell as continue working with key brands andmanufacturers in the industry such as CraftersCompanion to help promote growth in thecraft market as a whole, which can only benefiteveryone involved. 2012 saw the launch ofthe Great British Craft Festival, a two-daycelebration of all things craft with the aimof “giving back” to the craft community. Thefestival was crammed with free demonstrationsfrom celebrity crafters and there were over1,700 free make and take places, helpingcrafters to learn new techniques which, inturn, helps to increase sales activity in themarketplace for everyone. CFurther informationHunkydory CraftsT: +44 (0)1772 272575E: enquiries@hunkydorycrafts.co.ukW: www.hunkydorycrafts.co.ukcraftfocus 51