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The South African Tourism Planning Toolkit - Department of Tourism

The South African Tourism Planning Toolkit - Department of Tourism

The

The South AfricanTourism PlanningToolkitfor Local Government1.TOURISM – AN IMPORTANT SOUTH AFRICANINDUSTRY1.1 IntroductionThe Tourism Planning Toolkit for Local Government was commissioned by the NationalDepartment of Tourism (NDT) to promote and support tourism planning at a local level. TheTourism Planning Toolkit for local government outlines a framework for doing basic tourismplanning at local governmental level.Tourism Planning at Local Government Level – Institutional ArrangementsThe local sphere of government has complex and varied institutional arrangements thatrespond to prevailing local conditions. Firstly, the constitutional responsibility over tourismactivities is shared over all three spheres of government which requires a clear delineation ofroles and responsibilities. Secondly, tourism clients, service providers and target audiencestend to be confused about the essence of tourism marketing messages. Lastly, localgovernment may not always be clear about their role in developing local tourism especially interms of maintaining infrastructure and public tourism attractions through the integrateddevelopment plans (IDPs).To this end, the tourism growth strategy begins to outline possible institutional arrangementsthat can help to resolve communication and alignment concerns in terms of the strategicplanning of tourism activities at a local level and the tourism planning toolkit for localgovernment draws from the same vein.6

Figure 1: Proposed Institutional Arrangements for TourismThe implementation of tourism activities in local areas requires a highly nuanced interactionwith other spheres of government and private sector players. The tourism toolkit cannot anddoes not spell out the numerous intergovernmental relations (IGR) and interactions that may berequired to achieve the ends of developing and sustaining local tourism activities anddestinations. It is recommended that local government apply the principles of cooperativegovernance and abide to the prescripts of IGR regulations in undertaking local tourism planningand implementation interventions.That being the case, the tourism planning toolkit is aware of complex relationships that existbetween district and local municipalities; local and local municipalities; municipalities andtourism agencies and/or authorities; and between municipalities and provinces. In this context,the tourism toolkit is intended as a common platform for discussion where comparable toolsand approaches can be utilised to enhance discussion around tourism planning.Tourism Planning at Local Government Level – Capacity to ImplementThe capacity to implement further complicates the tourism planning task as often smallermunicipalities do not have the human and technical resources to undertake effective tourismplanning and development.In many South African municipalities the LED manager is sometimes also the tourism managerattesting to one of the common ways that the limited or lacking capacity to implement can bedealt with. This toolkit is aware that in some cases the tourism function does not exist in somelocal government institutions. In these cases, this toolkit is written for the person responsible forthe function of tourism in a local, district or metropolitan municipality that oversee tourismplanning over a particular area.Tourism Toolkit is a Living ResourceThe tourism toolkit is a resource intended for local government support only. Using the toolkit isvoluntary and serves to build a basic level of competence at local government level. It is not alegal requirement, but rather a framework through which a municipality can undertake tourismplanning.7

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