INSTITUTE OFVIDEOGRAPHYContactsAdministration& Membership EnquiriesPO Box 625, Loughton,Essex IG10 3GZ United Kingdome: info@iov.co.ukt: 0845 741 3626 (UK)t: +44 (0) 20 8502 3817 (Int.)Executive AdministratorKevin Cook F.Inst.V.e: kevin.cook@iov.co.ukt: 020 8502 3817Membership AdministratorAriane Nombroe: ariane.nombro@iov.co.ukt: 020 8502 3817Executive ChairmanRon Lee F.Inst.V.13 Coleridge Avenue, Dentons Green, StHelens, Lancashire WA10 6RNe: ron.lee@iov.co.ukt: 01744 29976TreasurerSteven Abrams F.Inst.V.2 Ingledene Road,Liverpool L18 3HJe: steve.abrams@iov.co.ukt: 0151 722 6692Arbitration OfficerRon Lee F.Inst.V.13 Coleridge Avenue, Dentons Green, StHelens, Lancashire WA10 6RNe: ron.lee@iov.co.ukAssessment AdministratorChris Waterlow F.Inst.V.59 Sissinghurst Close,Pound Hill, CrawleyWest Sussex RH10 7FYe: chris.waterlow@iov.co.ukt: 01293 886484<strong>Institute</strong> <strong>of</strong> <strong>Videography</strong> LtdExecutive CommitteeRon Lee F.Inst.V.Steven Abrams F.Inst.V.Mark QuinnChris Waterlow F.Inst.V.Janet FentonPhil Janvier M.M.Inst.V.Published By:IOV FOCUS Ltd174 Roding Road, Loughton,Essex IG10 3BS United Kingdome: focus@iov.co.ukt: +44 (0)20 8502 3817Editor: Kevin Cook F.Inst.V.FOCUS magazine contents, and its logo,and the <strong>Institute</strong> Logo, are copyright <strong>of</strong>the <strong>Institute</strong> <strong>of</strong> <strong>Videography</strong> Ltd.While we make every effort to ensureaccuracy, we cannot take responsibilityfor losses resulting from publishing errors<strong>of</strong> any kind, howsoever caused.ProVideo 2010, ProVideo 2011,ProVideo 2012 and ProVideo 2013are trading names forIOV <strong>Focus</strong> LtdGet it togetherThe registration for ProVideo2010 is now open - and I have toadmit I’m pretty chuffed with theway the registrations havestarted coming in. For those thatmissed the announcement youcan register for free atwww.iov.com/provideo. So,apart from the name change,what’s going to be differentabout this year’s event?The first important change isthat IOV members need toregister this year - as well asregistering any guests that theywill be bringing with them. Inprevious years we haveautomatically registeredmembers and sent them theirdelegates badges in the post -regardless <strong>of</strong> whether they wereintending to come to the show ornot. We thought this was a nicegesture, saved them the slightaggravation <strong>of</strong> typing out aregistration form - and also madeour pre-registrations lookhealthy. However, this wasn’tvery nice for the trees that hadto be cut down to make up thetickets. Nor was it nice for thepoor old postman who had tocarry those tickets in their sacks- and neither for the recycleteam who had to pulp theunwanted tickets. The onlydownside is that members willhave to spend a few momentsbashing in their details on thewebsite.If that wasn’t making me feelall environmentally-friendlyenough, we have also droppedthe courtesy coach that ran fromCoventry Station to the Ricoh.Whilst some visitors have foundthis to be very convenient, forthe past couple <strong>of</strong> years to saythe coach has been underusedwould have been anunderstatement. More <strong>of</strong>tenthan not it was running back andforth without any people onboard. Now that’s not exactlybeing kind to the planet either -and neither did it make financialsense. We are sorry to the fewwho liked to travel that way butits a very short cab ride from thestation to the venue.Keeping on the positives, theshow itself has shaped up verynicely indeed and its alreadylooking like the being the biggestand best show we have put on todate. Despite the difficult tradingconditions manufacturers anddealers have spotted thecontinual expansion <strong>of</strong> the provideoindustry and will be thereto show you their wares.We’ve also made it easier forthem by reducing our standspace down to the absoluteminimum. If you thinking <strong>of</strong>exhibiting and are going to hangout to the last minute, thinkagain! At the time <strong>of</strong> writing thispiece there were about half adozen spaces not spoken for -and a raft <strong>of</strong> companies whowere in the final stages <strong>of</strong>planning their attendance.Believe me, we have doneeverything we can to keep thecosts down so there’s not goingto be any last-minute bargains tobe had - that’s if we have anyspace left at all!So, more exhibitors, agreener event, more attendees -is there anything else that’sgoing to make ProVideo 2010 aThis MonthThe CookRetortFEATURES14 Video Business Start-upPart 8 - Branding18 Brace YourselfBen Bruges weighs up a range on shoulder brace systems22 Game ChangerIntroducing <strong>Focus</strong> Magazine’s DSLR expert - Peter RearREGULAR ITEMS5 IOV News IOV and Industry News10 Area News A round-up <strong>of</strong> local IOV Meetings11 Trade Directory Subscribing Manufacturers & Suppliers24 The List The Register <strong>of</strong> Qualified Members25 And Another Thing Stuart Little’s satirical column26 Classified Ads Sales & Wants / Products & ServicesForewordwinner? As I’vealready mentioned,the registrations arecoming in nicely, and part <strong>of</strong> thisis due to the continual merging<strong>of</strong> the worlds <strong>of</strong> photography andvideography. Like it or not, thetwo industries are blending - andwe’ve recognised this throughthe range <strong>of</strong> presentations in themain theatres being held in theJaguar lounge. If you want tosee what all the fuss is aboutcome and spend some timelistening to the leading lights inDSLR video production and youwill get the picture (if you’llpardon the pun). This is not tomention the presentations anddemonstrations taking place inthe theatres in the main hall andon the exhibitors’ stands.There’s already been chatteron external forums about visitorsorganising meetings at the event- and we positively encouragethis. In fact its one <strong>of</strong> thebiggest lessons we’ve learnt inprevious years. Whilst this is stillgoing to be a buying event - withthe usual raft <strong>of</strong> one-<strong>of</strong>f showdeals and incentives - one <strong>of</strong> thereasons visitors come back yearafter year is to meet new and oldcolleagues. Despite us nowliving an online world, with much<strong>of</strong> the networking being carriedout on forums and socialnetworking sites, events such asthis are where you’ll get to meetreal-people and exchange reallifeexperiences in a comfortableand convivial environment. Infact, we’ve set aside thecentrepiece <strong>of</strong> the show just forthat purpose.With a little over 2-monthsuntil the doors open on ProVideo2010 - we look forward to seeingyou there - 13th & 14th October,Ricoh Arena, Coventry. Kevin Cookwww.iov.com <strong>Focus</strong> Magazine August 2010 3