13.07.2015 Views

White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

White Spaces Innovation in Sweden - Innovation policy for ... - Vinnova

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

WHITE SPACES INNOVATION IN SWEDENMedia EvolutionThis cluster is concentrated upon „Convergent Media‟ or what is also known as „NewMedia‟. It promotes the emergence and growth of start-ups <strong>in</strong> the relevant fields. Mostsuch new firms have entrepreneur leaders with at least two to three years past experience<strong>in</strong> larger companies, a m<strong>in</strong>ority came from Lund or Malmö University. An examplewould be Jan-Erik Solem, founder of Polar Rose (see above). Polar Rose grewout of computer vision research - the analysis of digital images and video - at the Universitiesof Lund and Malmö. Polar Rose entered the Teknopol MH Bus<strong>in</strong>ess Centre <strong>in</strong>2004. Teknopol is a tailored bus<strong>in</strong>ess advice agency specialis<strong>in</strong>g <strong>in</strong> start-up activity,notably <strong>in</strong> regard to the Mobile Heights Bus<strong>in</strong>ess Centre, Cleantech <strong>in</strong> <strong>Sweden</strong> <strong>in</strong>itiative,and Life Sciences Bus<strong>in</strong>ess Centre, each of which relates to Region Skåne‟s cluster-plat<strong>for</strong>mprogrammes. Teknopol is not an <strong>in</strong>cubator but connects to appropriate<strong>in</strong>cubators at IDEON Science Park, Lund. It supplies other high-tech bus<strong>in</strong>ess serviceslike <strong>in</strong>vestment, subsidies, customer identification and other enterprise support (seeTeknopol account below). Polar Rose was given an <strong>in</strong>itial loan of €30,000 as a Sony-Ericsson sp<strong>in</strong>-out, to develop academically orig<strong>in</strong>ated face-recognition software. J-ESolem became the CTO of the company with Danish serial entrepreneur Nikolaj Nyholmas CEO. TAT, (also discussed above) which was recently purchased by Research<strong>in</strong> Motion, responsible <strong>for</strong> BlackBerry smartphones, was only set up <strong>in</strong> 2002. TAT is aUX-UI, i.e. user experience-user <strong>in</strong>terface firm. The UX field has its roots <strong>in</strong> humanfactors and ergonomics, which s<strong>in</strong>ce the late 1940s has been focus<strong>in</strong>g on the <strong>in</strong>teractionbetween human users, mach<strong>in</strong>es and the contextual environments to design systems thataddress the user's experience. The term also has a more recent connection to usercentreddesign pr<strong>in</strong>ciples and also <strong>in</strong>corporates elements from similar user-centred designfields. As with the fields mentioned above, user experience design is a highly multi-discipl<strong>in</strong>aryfield, <strong>in</strong>corporat<strong>in</strong>g aspects of psychology, anthropology, sociology,computer science, graphic design, <strong>in</strong>dustrial design and cognitive science. Depend<strong>in</strong>gon the purpose of the product, UX may also <strong>in</strong>volve content design discipl<strong>in</strong>es such ascommunication design, <strong>in</strong>structional design, or game design. The subject matter of thecontent may also warrant collaboration with a Subject Matter Expert (SME) on plann<strong>in</strong>gthe UX from various backgrounds <strong>in</strong> bus<strong>in</strong>ess, government, or private groups. TAT is setto enhance the BlackBerry PlayBook and smartphone plat<strong>for</strong>m. In 2009 Media Evolutionestablished its own firm EDCO.47

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!