wednesday

LIONS 2011DAILY NEWSPUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM TUESDAY, JUNE 21, 2011TODAY’SSEMINARS9.30 AGÊNCIACLICK ISOBAR & FIATPRESENTS: EMBRACING OPENNESS TOMAKE THE CAR OF THE FUTURE A look atthe creation of the first-ever crowd-sourcedcar— the Fiat Mio10.30 IPG & WOMEN’S LEADERSHIPNETWORK PRESENT: BEYOND MAD MEN:TOWARD GENDER BALANCE IN CREATIVEROLES Women are the world’s largestemerging market. So why aren’t there moreof them at the top? Martha Stewart joinsthe panel debate11.30 YAHOO! PRESENTS: CONTENT ASCONVERSTION CATALYST Robert Redford,Ben Silverman and Ross Levinsohn discussstorytelling and the technology that fuels it12.30 STARCOM MEDIAVEST GROUP &TED SMG PRESENT: TED@CANNES: THEMEANING OF THE CONNECTED EXPERI-ENCE A 45-minute session about online,offline, social networks, storytelling andlooking differently at the world13.30 YOUTUBE PRESENTS: GOOD WORKHow can creative minds most positivelyimpact upon humanity’s most critical issues?14.30 DIGITAS & VEVO PRESENT:ARTISTS, BRANDS AND THE MARRIAGEOF MUSIC AND MARKETINGMusician Pharrell Williams joins the paneldebate on artists, brands and the evolvingconnection between them15.30 TEXTAPPEAL PRESENTS: THE 99 —THE FIRST GLOBAL ISLAM-INSPIREDFUSION BRAND An insight into the globalsuccess of The 99 Islamic comic superheroes16.30 COCA-COLA PRESENTS: LIQUIDAND LINKED MYSTIQUE Coca-Cola execsexplain the company’s new ‘Liquid AndLinked’ strategy17.30 HILL & KNOWLTON PRESENTS:ADDICTION: WHAT BRANDS CAN LEARNFROM ANGRY BIRDSHear the story behind the phenomenally successfulmobile gameALL SEMINARS ARE IN THE DEBUSSYUNLESS INDICATEDDirect action … Schill and his jurors turned the tables on photographers by rising as one to take pictures of themDouble triumph for ‘brave’McCann Erickson RomaniaMCCANN Erickson Bucharestwon twice within hours at theFestival yesterday, carrying offGrands Prix in Promo & Activationand Direct with a daring campaignfor a Romanian chocolatebar. Promo & Activation jurypresident Warren Brown saidhis group’s decision was unanimous:“We discussed it at somelength and, in so doing, thecampaign only got better. Theeffect was a bit like meetingyour best mate for a drink andfinding he has had a sex change.It’s an absolutely fantastic andvery brave campaign that hadbuilt-in creative accountability,because it had to work andit had to work quickly.” AlexanderSchill, Direct jury president,found only one dissenterfrom awarding the top prizeCLEMENGER BBDO Melbournehas won the PR GrandPrix with a campaign for NationalAustralia Bank (NAB),described by jury presidentDavid Senay as “brilliant”.“The campaign was based onthe idea of breaking up, becausethe bank wanted to distinguishto the Rom chocolate bar campaignwhen three entries werein contention. He approved ofthe double win: “If you takeaway the Direct — the participationof the consumer — itwouldn’t work. They forced theconsumer to act and interact.”Rom bars, sold since 1964 andbearing the Romanian flag onthe wrapper, had lost touchwith the country’s youth, whowere disillusioned with allthings Romanian. McCannErickson’s solution was toreplace the normal wrapperwith the American flag and,for a week, adverts were runin English with an Americanproclaiming the bars as “thetaste of coolness”. “After oneweek, in which Facebook pageswere started and flash mobsitself from the other large banksof Australia,” Senay said. “Andwhat it achieved was remarkablebecause it not only re-positionedNAB and transformedits image, but it also de-positionedthe bank’s competitors.It’s a highly creative and veryopportunistic campaign that,demonstrated in Bucharest, thecampaign was revealed as beinga joke,” Brown said. “There wasa 79% increase in sales and theproduct outperformed the marketby over 20%.”The Promo & Activation juryawarded five Gold Lions,including one for the StarHubcampaign by DDB Singapore— also a contender for a GrandPrix — as well as 17 Silver and30 Bronze Lions. The Directjury presented 10 Gold, 15 Silverand 30 Bronze Lions. Festivalchairman Terry Savageagreed that Romania rarelyappeared among Lions winners.“The first time they won aBronze Lion, when theyreturned home the presidentof the country re-presented theLion to them.” ^Aussies scoop PR Grand Prixin using the idea of the breakup of a relationship — somethingthat everyone has experienced— achieved a kind ofconceptual ju-jitsu by using thepower of the opposition againstitself.” When asked why anadvertising agency was againthe winner of the turn to page 3LIONS: A LEGACYOF LEARNING“CANNES Lions is aboutlearning and education. It isabout understanding theindustry as it evolves with anever-increasing velocity. It isabout networking and meetingwith our peers to discoverwhat is happening in differentmarkets across theglobe.Underlying that is the onething we all aspire to and getinspired by, and that is greatcreative work — work thatlingers in our minds long afterwe have seen the executions;work that makes us want togo home and do better.In a sense what happens inCannes is not as important aswhat you take home fromCannes; take home for youruse and for the use of otherswith whom you work. To dothat, however, you mustimmerse yourself in all aspectsof the Festival — the screeningrooms, the seminars andworkshops, the master classesand the award ceremonies,as well as the many socialevents scheduled each day.Fact is, anyone that is sent toCannes by their company isprivileged and they should usethat privilege to advancethemselves, their associatesand their companies on theirreturn.That is the sort of payback thatwill see you here next year andfor many years after.” ^Terry Savage, Festival chairmanINSIDE BOXFESTIVAL NEWS P1 -13 PR WINNERS P16 DIRECT WINNERS P25 PROMO WINNERS P35 CYBER SHORTLIST P45DESIGN SHORTLIST P55 FOCUS ON US HISPANIC MARKET P59 SCREENINGS P64

THEY’RE IN YOUR BEDROOM.THEY’RE IN YOUR OFFICE.THEY MAY EVEN BE IN YOUR POCKET.[AND TOMORROW, THEY’LL BE AT THE DEBUSSY THEATRE IN THE PALAIS]Time WarnerChairman/CEOJEFFBEWKESJournalist/Television HostPIERSMORGANJournalist/Author/TV ProducerDAVIDSIMONPlaywright/ScreenwriterAARONSORKINWHAT IT TAKES TO CREATE AWARD-WINNING CONTENTWEDNESDAY JUNE 22 11:30AM DEBUSSY THEATRE IN THE PALAIS

4NEWSLuciano Deos Olivier Altmann Keith Rose Tony Granger Maria Luisa Francoli PlazaJURY PRESIDENTS REVEALTHE RIGHT WAYS TO WINTHE JURIESAs more jurors deliberate over thousands of entries in a multitude of disciplines and goldfever in Cannes intensifies, the presidents reflect on what they have seenDESIGNf JURORS in the Design categoryhave the difficult task of identifyingtheir discipline’s contribution to entries,said jury president Luciano Deos. Thepresident of Brazilian brand servicesconsultancy Gad explained: “In our jury,we have 24 subcategories, some moretraditional than others. We need try toidentify the real contribution in both.“I’ve asked the jurors also to be carefulnot to confuse the idea of the campaignwith the design of the campaign.“When you think of design, you think ofthe whole solution, the complexity ofthe whole application of the brand. Youneed to consider the fact that what is abreakthrough for one industry may notbe a breakthrough for another.”He is wary of the enthusiasm forinteractivity: “Interactive is not alwaysthe best solution.” He stressed that thekey issue is relevance. “It can be funny,it can be different, but it also has to berelevant.”OUTDOORfJURORS in the Outdoorcategory have been asked to judgemostly with their hearts and their souls.Jury president Olivier Altmann, chiefcreative officer, Publicis Worldwide,added: “I’ve also asked them to judge,not as a professional creative judging atechnique, but as any other humanmight in seeing an advertisement forthe first time.“I told them, for sure, work needs to beawesome, but also awards should begiven not because a work is very cleverand very well done, but also because ittouches you.”As a category, Outdoor should beinteractive in the sense that it engagesand allows people to react to the workand to each other. He added that thework might trigger emotions such assurprise and shock, but: “It doesn’thave to be that dramatic. Very subtlework, such as what we see in ambient,can also touch us very deeply.”FILMf ALTHOUGH Film Craft hasgained enormously in sophistication oftechnique, classic criteria remaincrucial, said jury president Keith Rose.The director of Velocity Films added:“The goal posts for what is goodremains the same. Whether it is filmcraft or another category that is beingjudged, the principles are the same. Ifthe story is weak and the techniquedoesn’t complement or enhance theconcept, it all amounts to nothing.”Rose said his jury members are a “veryesteemed panel of highly regarded filmmakersand creatives. There was no realneed to issue jury instructions or evenrecommendations to them.”They will look at aspects such asediting, direction, copyrighting, theskilful use of music or sound design.“Everybody is going to have a differentopinion as to what constitutes an awardwinner, and some categories that weare looking at will be more contentiousthan others.”PRESSf GLOBALISATION of theindustry and the digital age have givennew life and relevance to Press, ratherthan diminishing it, according to jurypresident Tony Granger. The global chiefcreative officer of Young & Rubicamhopes his jury and the awards it giveswill help inspire the industry to showthat print can be a powerful medium.He simply asked the 18 members of thePress panel “to look for print thatbehaves differently, that doesn’tdepend on the tried and testedformulas that have been used in thepast”. The internet has helpedunderscore the global creativity of theindustry, especially in the category ofPress, he said. “In Western cultures, theeye moves from left to right, andprevious formulas for creativity in printhave been built around that. Theinternet has changed all that. It hastaught us to get used to the eye movingall over the place.”MEDIAf BREAKTHROUGHcreativity is what Media jurors arelooking for, said Maria Luisa FrancoliPlaza. “We are talking about somethingthat hasn’t been done before, orsomething that has never been donebefore in this particular way,” added theglobal CEO of MPG and Havas NorthAmerica. Jurors are on the lookout for“tangible results that [demonstrate]the objective when the campaign waslaunched has been achieved”. They maybe be marketing or business objectives,but they must be there in the result inorder to win awards, she said.The proliferation of social media hasmade trust a very importantcomponent of communication. “Whenyou are communicating in social media,you are communicating in a differentway than in traditional media. Socialmedia is about trust and a way has tobe found to activate that trust if thecommunication is going to work.”TUESDAY, JUNE 21,2011

ob greenberg chairman and ceobarry wacksman chief growth officerwednesday, 22nd june from 15:30 to 16:15debussy theater palais des festivals

6NEWSYoung Media Lions tasked tosave forests and change livesIN A “slightly unorthodox”departure, the 23 teams in theYoung Lions Media Competitionwere briefed on Sundaynot by the client — whichremained on its front line inthe Brazilian rainforest — butby Philippa White, founder andmanaging director of The InternationalExchange (TIE), whopresented the brief on behalfof Iracambi.TIE, which works with some30 NGOs and social enterprises,selected Iracambi as idealfor the Cannes contest. TheBrazilian non-profit organisationcampaigns to save theAtlantic rainforest, whichWhite pointed out is older andmore bio-diverse than its Amazoniancounterpart. While 20%of the Amazonian rainforesthas been destroyed, 93% ofthe Atlantic rainforest has nowbeen lost. For 11 years Iracambihas sought to persuade farmersand landowners to preservePhilippa White: Atlantic rainforest at riskwhat is left and repair the damage.“But the standard of livingis getting more expensivein Brazil, so farmers have toplant more coffee and sugarcane, raise more cattle and sellland to mining companies,”White said. To counter this,she pointed out that trees plantedaround water sources notonly increase the supply of theprecious liquid but also purifyit. “New York does not haveany water-purification plantsbecause farmers in the Catskillmountains have planted treesaround the water sources,” sheadded.The task for the Young Creativesis to recruit corporatesponsors to Iracambi’s targetof raising $2m, providingsecure funding for its work incontinuing the restoration ofwooded areas, campaigningto persuade farmers to managetheir environmentalresources and ensuring farmersreceive fair compensationfor their conservation work.White said that corporate targetscould include companiesthat have interests in Iracambi’swork, such as the coffeechain Starbucks, Coca-Cola —with its reliance on large quantitiesof good-quality water —and timber firms.The only mandatory inclusionsin the brief are the Iracambilogo and its motto: SavingForests, Changing Lives.^YOUNG FinnishLions Saana Klemola(left) and JenniKomulainen hardat work in the YoungLions PrintcompetitionWunderman shares planfor world dominationWUNDERMANunveiled 20 rulesfor global brands at its workshopyesterday, entitled How To DominateThe World. It also gave delegatesa free copy of its book,which expands on the 20 rules.The workshop was given bySimon Silvester, executive planningdirector of WundermanEMEA, and Jason Burby, chiefstrategy and insights officer ofWunderman subsidiary Zaaz.Observing that seven out of eightpeople live in emerging markets,Burby said: “Think mobile.Instead of needing to shop forperishable goods, many peopleare now using mobiles — makinga difference at the lowest economiclevels.” Rule 19 urges delegatesto think about origins.“Every country is a silo that doesn’tsee outside its own culture,”Silvester said. “But there are similaritiesbetween people in differentcountries and what’s goingon in terms of consumerism.”Jason Burby (left) and Simon SilvesterThe book contains some surprisingstatistics for those whothink the West will continue todominate the industry. Wundermanfound that, in many westerncountries, marketers focuson ‘retention’ (keeping customers)rather than ‘trial’ (recruitingnew ones), because the averageage of adults is 40-plus. Butwith the average age of the entirepopulation under 28, global marketersare prioritising trial as themajor strategy. ^The start of a smarter era?CHEIL Worldwide and its principalclient Samsung are joiningforces at tomorrow’s seminarWill Smart TV Make YourYour Life Smarter? to discuss theopportunities and challengesthat smart TV is expected to bringto marketing, advertising andbranding.The session will look at how smartTV could change advertising inthe future, according to JasonChoi, Cheil Worldwide’s directorof global cross-over group,digital marketing. JeremyKaiman, Samsung Electronics’director of sales and marketing,visual display department, willalso talk about the features thatCheil Worldwide’s Jason ChoiSamsung is building into its smartTVs that will affect marketingand advertising. Choi said: “Aswe get more and more appsdesigned for smart TV, there willbe a lot more opportunity for integration.”As an example, overlayingcontextual advertisingon top of a programme or film,could create, in effect, advertisingon demand. ^TUESDAY, JUNE 21,2011

NEWS 7Creative Academy opensfor business withJim Stengel as deanCANNES continues to be fertileground for nurturing thenext generation of industryleaders with the launch thisyear of the Cannes CreativeAcademy For Young Marketers.The week-long academy issponsored by direct and interactiveagency Wunderman.The programme of intensivelearning is targeting marketersand brand managers aged 30and under. Jim Stengel, formerglobal marketing officerfor Procter & Gamble, and nowpresident and CEO of thinktankand consultancy The JimStengel Company, has beenappointed dean.Among areas the academy isfocusing on are foundationand elements of great brandwork, agency managementand relationships, innovationin customer engagement, andmeasurement. Stengel said:“I think the leadership of agenciesis in a pretty poor stateand you don’t get magic unlessyou have two organisations— the client and the agency— that trust each other, havegreat chemistry and are clearon what they expect.” Theacademy is partnering withUCLA Anderson School ofManagement. The curriculumhas attracted several topspeakers, among them TaxiCEO Rob Guenette. Stengelexplained: “The people in thisseminar already have importantjobs and are seen as futureleaders of their companies.That’s why they have beenchosen.”Daniel Morel, CEO of Wunderman,said the insight andexperience of Stengel, whooversaw P&G’s $8bn advertisingbudget, was one of thefactors that led Wundermanto sponsor the academy.Course tutor Suzanne Tosoliniis an independent consultantfocused on consumer-drivenbrand positioning. She hasworked in the advertisingindustry for some 20 years,including 18 with P&G.Among the tasks she has takenon is to help pull insightsfrom students.“They’ll be sitting through alot of the seminars and workshopsand talks, and we’d likethem not only to rememberwhat they’ve seen and heard,but to actively reflect on howit applies to their specificwork.” ^Suzanne Tosolini: seeking students’ insightsJim Stengel: agency leadership “is in a pretty poor state”WHAT IS AN ELECTRONAUT? THURSDAY, JUNE 23, 2011 | 5:30 – 6:15 PM TUESDAY, JUNE 21,2011

t eneNEWS 9TED’s Bruno GiussaniTED and SMG stress thebenefits of disconnectingIN AN age when “connectivity”dominates the way brandsreach consumers, organisersof the maverick TED conferencesare at the Festival to discussthe benefits of “disconnectivity”.During today’s session calledThe Meaning Of The ConnectedExperience (12.30), TED’sEuropean director Bruno Giussanijoins forces with globalmedia agency Starcom Media-Vest Group (SMG) to examinethe potential value of “disconnectivity”with author Tom Chatfield,performance poet SarahKay, and Bill Barhydt, who hasdeveloped a mobile-money platformto empower consumerswithout bank accounts.“If you talk to anyone here (atthe Festival), you’ll find they’reall connected with an alwaysonmobile phone,” Giussanisaid. “We’re taking a counterapproach. We’re talking aboutthe benefits of disconnecting.And although past TED speakersinclude some of this Festival’shigh-profile guests, likeMalcolm Gladwell and Sir KenRobinson, our session featuresbrilliant speakers you’ve neverheard of.”John Sintras, chairman of StarcomMediaVest Group’s globalproduct committee, added:mmunicatM a M t M i M o Mernal SustainabilityCrisis CommunicationsWeb ComSp ba or Co Ca tFi Cris ns SMD DnS Ma u ae tara i nke n B-to-BThink Mia b tbtC nMgM s btbi i il ng a tketn l in i Mo arke Fyi C a posbleoxoop s xEo bMb rb oebMe bMn bnibibeR n otloileoeol Ploa ti io Ce aeoEnnE ebleo lebca EvCepe C iniM e s i os eot Ct aE Eve lveCnCtot oP omo o CPm el n P rooibMSsS caotMeiMn sM em R/GA’s Bob ei eeab rdMa ss ia cu S Greenberg (left) and Barry Wacksman: prepared for the next nine yearsebe arcle h r keet inuSo tgc rMucmd mumutnmrm r dm di s un inotuoCic tmiomBat m nibMaMei rmmud mama inalab Medung nngicatooenyou know what Public a Affairstnrsii d ity it au uimnmnmao ra mns sdaoko u tntn in kengicatnsinaniononstionWoMobilePR agencyFinancialcan do?lthc Fi no na anrdE arepi papmrsnrn sgs ars i smrmrsmeg nt CommunicatioExp Bpe-pResearchPackaEp Evp x xpBBpBpCBpetgEEa Ea a ppBpgve epBpeSg Experiential MarketingS ven cDiD aD lsn o en-e cv Ms Ev oe D PD ro e ds In ei egegtgdgtdg tgtiea teia Hn HeoeMeo ded s sd I n u itne t PCr aCieanpropteoeneorarprtoioenC CiCtCeMeanrnet raCrl nknke rPcti nano enePneP titnaga nia rerlh ro BWorar oa oeCd mC na n aP al at ahaltCroCo Borrar ardd C rad moPrnenenemE coWBWlMaMadMarMardMhc C areo oM gardaradand d onom ouoEoEmfd fMix up iao cne cirEmu euRcnuRc ript tce iatn icpt oaE ic tto on ati ExmxpmR cngmmmx xM mcp cg cu tinonoeneax tci tr tcr tca cpt ue uauau ota oaa oat aat ata u da dMiMa Mar a x na urgkepmc u oatit i non not onoiono p euc ct rcit cuci cuc eP ato tao an t na ntotnin i aoatntaoa oaoaotnti EmxmdEnn n pmpm p puR r nog nMiM ogtgukR R euRenickrikcpicpc cpcpececpc e etstseaeat eauattntt P atttani no ntno t otot o oti ckae tiotttntninaR Rke e M tnunic aatt thik B ai Men Mn slg sM anark em meeetnscgh eieg ghg o uthe eBenrg eBi nan on itiaDgge agi g gkelnasnge M umcCc CgcCgnaonatnatonruo rm u oiotoohuoon sen nnng g tTUESDAY, JUNE 21,2011“TED is bringing a different perspective.It is saying that it canbe healthy for humans to takea moment to be alone beforea nervous breakdown sets in.”Additionally, Giussani wantsto use the session to introducethe international advertisingsector to the TED philosophy,which is about discovering greatideas and pushing them out tothe world.“Ideas are what propel theworld and more progress ismade by groups of people comingtogether to compete andoutdo each other to generateeven better and more powerfulideas,” he added.^Eoxo po eb Mib Mni otl oP C b l m rFor R/GA, technologyis the mother ofreinventionR/GA, THE NEW York-based‘agency for the digital age’, hasreincarnated itself every nineyears since its foundation in1984, riding the new-mediarollercoaster through no lessthan four business models. Itis now on the cusp of its fifthreinvention, which will comeinto force in 2013.“We believe the impact of technologyon the communications,advertising and marketing businesshappens in eight- to 10-year increments,” said chairman,CEO and global CCO BobGreenberg who, with EVP andchief growth officer BarryWacksman, will be unveilingR/GA’s next life cycle atWednesday’s seminar, appropriatelyentitled What’s Next?Technology’s next evolution,as identified by R/GA, is thetrend that started around fiveyears ago for companies to integrateproducts with technology-drivenservices to createsuper-brands active across thephysical and digital ecosystem.“Apple set the stage with its mixof products and technologyservices,” Wacksman said.“Now everybody’s doing it —Google, Amazon, Nike…”But managing this evolutionwill not be easy. Enter R/GA.“We’ll be less of an agency andmore of a strategic resource tohelp clients through the transition,”Greenberg said, addingthat the core of R/GA’s newmodel is diversity of talent: “Toachieve breakthrough ideas forthe digital age, you need a lotof different skillsets workingtogether.”So how will R/GA be describingitself come 2013? “We don’tknow,” Wacksman admitted.“The world ‘agency’ is too prescriptivefor the digital age, sowe’ll just brand ourselves asR/GA. But we might ask theaudience to give us some ideason Wednesday…” ^

Bring the Hello Future image to life.Download the app from iTunes or Android store11.30 Thursday. Grand Auditorium. Doors open 11.00

NEWS 13Bags of style: Nazia Andaleeb Preema (left) and Shariful IslamAuthentic Bangladeshijute bags bring a touchof style to CannesTHE BAGS being given to delegatesat this year’s Festival comefrom Bangladesh, the world’slargest exporter of jute.The initiative, which was organisedby Shariful Islam, managingdirector of the Dhaka-basedBangladesh Brand Forum, aimsto publicise the country’s statusas a rising star of the Asianeconomy, as well as to helpencourage delegates to switchto bio-degradable products.Islam said: “Bangladeshis believein authenticity, and we wantedto produce something thatreflects a sense of what it is tobe from Bangladesh.We also wanted something thatreflects the fact that the country’sGDP is growing very fast,at around 6% per year.” The bagwas designed by Nazia AndaleebPreema of Preema’s Atelier.“They are made of high qualityjute that is much stronger thanIndian jute due to the challengingclimactic conditions in whichit grows,” she said. “These bagsare tough and will remind peopleabout Bangladesh for yearsto come.” ^Translation app is ‘a gift tothe Festival’ from ChinaCHINA’s Modern Advertisingis in Cannes with a new app thatallows delegates to discovertheir Chinese name and haveit printed on T-shirts. “This appis something I’ve invented as agift to the Festival,” said ChenYong, president of ModernAdvertising, China’s largestdesign and advertising publication.“I wanted to bring somethingto Cannes that was funand interesting. Since weModern Advertising’s Chen Yong: “fun and interesting” gift to the Festivalopened our pavilion, there havebeen lines of people waiting toparticipate, so I guess we’vebeen successful in that goal.”He added: “Recently many peoplearound the globe have beeninterested in the Chinese market.But to get to know the market,I think it’s good to help peopleunderstand a bit more aboutChinese culture.” He pointedout that there are many onlinesites that will translate Englishnames into Chinese but added:“Our application is differentbecause it is based on the 100best-known family names inChina. If we use this route tocreate a Chinese name, it’s tiedmore into the culture than astraight-across translation.”Chen plans to launch a websiteand will further developthe app that he has created asa way of helping people to learnmore about China.^TUESDAY, JUNE 21,2011

SearchCommunication, Marketing and Media in BrazilFor over 30 years Meio & Mensagem has been theleading publicationin the communication,marketing and media industry in Brazil. With amultiplatform operation, Meio & Mensagem isresponsible for themost important events in thesector, as well as the leading weekly magazine andthe most visited website e in the industry. It alsohas a significant presence in mobile, radio and TV.This year, in Cannes, Meio & Mensagem is launching nits Brazil Briefing special edition, describing thecurrent Brazilian economic scenario and its impactin the communications ions industry.Sign up for free weekly ekly newsletter er atwww.meioemensagem.com.br/brazilbriefingazilbriefing

Web E-mail News Images Maps MorePrintSendCOMMUNICATION. CATION.MARKETING. MEDIA.www.meioemensagem.com.br/brazilbriefingazilbriefing

16PUBLIC RELATIONSWINNERSGRAND PRIX WINNERBREAK UPNATIONAL AUSTRALIA BANKCLEMENGER BBDOMELBOURNETUESDAY, JUNE 21,2011

SHOOT SOUTH AFRICA LIKE THE LOCALS DO.We open on… anything you can imagine. From Manhattan styleapartments and art deco Parisian type buildings to modern sportstadiums and beautiful parks, Joburg has it all. After all, it’s oneof the 40 largest metropolitan areas in the world. No wonder thevast majority of our local commercials are shot in this vibrant city.www.weopenon.co.zawww.joburgtourism.comAnd when you decide to check it out, make sure you speakto the professionals who know Joburg inside out. The guys atWeOpenOn have accumulated more than 50 years experience,and have filmed100’s of local and international commercialsin Johannesburg. But it’s their love for and inside knowledgeof the city that really sets them apart from the rest. So makesure you speak to the people who speak Joburg.

Photo: Andy Rudak

35PROMO &ACTIVATIONWINNERSGRAND PRIX WINNERAMERICAN ROMKANDIA DULCEBV MCCANN ERICKSONBUCHARESTTUESDAY, JUNE 21,2011

36PROMO & ACTIVATIONGrand PrixA05/023 ROMANIABEST NEW PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCTPROMOTION AT RETAILTitleAdvertiserProduct/ServicePromo/Advertising Agency, CityCreative DirectorGroup Creative DirectorAccount DirectorArt DirectorCopywriterArt DirectorAccount Director OnlineArt Director OnlineEntered ByGold AwardsA06/031 SINGAPOREAMERICAN ROMKANDIA DULCECHOCOLATE BARBV MCCANN ERICKSON BucharestAdrian Botan, McCann Erickson RomaniaDinu Panescu,McCann Erickson RomaniaCatalin Dobre,McCann Erickson RomaniaRuxandra Savulescu,McCann Erickson RomaniaIonut Cojocaru,McCann Erickson RomaniaFlorin Florea, McCann Erickson RomaniaAndra Badea, McCann Erickson RomaniaCristina Birleanu,MRM Parteneri RomaniaLaurentiu Stere, MRM Parteneri RomaniaBV MCCANN ERICKSON BucharestBEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGNTitleMUSICAL FITTING ROOMSAdvertiserSTARHUB PTEProduct/ServiceONLINE MUSIC STOREPromo/Advertising Agency, City DDB SINGAPOREChief Creative OfficerNeil Johnson, DDBExecutive Creative Director Joji Jacob, DDBCreative DirectorThomas Yang, DDBAssociate Creative Director/Art DirectorKhalid Osman, DDBSenior CopywriterLester Lee, DDBCopywriterMark Lim, DDBArt DirectorElmy Thong, DDBCopywriterSelena Soh, DDBHead of Tribal DDBJeff Cheong, Tribal DDBHead Of TechnologyYeo Wee Lee, Tribal DDBAssociate Director of Technology Ciaran Lyons, Tribal DDBChief Client OfficerRowena Bhagchandani, DDBAccount DirectorBrenda Bey, DDBAccount ManagerJames Tan, DDBEntered ByDDB SINGAPOREA12/008 GERMANYBEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGNTitleSAVE AS WWFAdvertiserWWFProduct/ServiceENVIRONMENTAL AWARENESSPromo/Advertising Agency, City JUNG von MATT HamburgCreative DirectorDoerte Spengler-Ahrens,Jung von MattJan Rexhausen,Jung von MattArt DirectorMichael Kittel, Jung von MattCopywriterHenning Mueller-Dannhausen,EditorFlorian Panier, Jung von MattComposerGerrit Winterstein, White Horse MusicKlaas Nocken, White Horse MusicDederichs Reinecke & PartnerGoSign MediaCameramanJesse Rosten, Schumann BachProgrammingKnud Alex Mueller,ProductionFlorian Paul,ProgrammingLana Nugent, Jung von MattCopywriterLisa Glock, Jung von MattArt DirectorAlexander Norvillas, Jung von MattAccount ManagerJose Luis Carretero Lopez, Jung von MattMiriam Paneth, Benjamin Wenke,Jung von MattConceptionSimone Bitzer, Jung von MattEntered ByJUNG von MATT HamburgA13/078 USABEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGNTitle4TH AMENDMENT WEARAdvertiser4TH AMENDMENT WEARProduct/ServiceMETALLIC INK UNDERCLOTHESPromo/Advertising Agency, City 4TH AMENDMENT WEAR BoulderCreative DirectorMatthew Ryan, 4th Amendment WearTim Geoghegan, 4th Amendment WearArt DirectorMatthew Ryan, 4th Amendment WearCopywriterTim Geoghegan, 4th Amendment WearDesignerIllustratorTypographyInteractive Art DirectorEntered ByMatthew Ryan, 4th Amendment WearMatthew Ryan, 4th Amendment WearMatthew Ryan, 4th Amendment WearMatthew Ryan, 4th Amendment Wear4TH AMENDMENT WEAR BoulderB01/037 ROMANIAFOOD AND NON-ALCOHOLIC DRINKSTitleAMERICAN ROMAdvertiserKANDIA DULCEProduct/ServiceCHOCOLATE BARPromo/Advertising Agency, City BV MCCANN ERICKSON BucharestCreative DirectorAdrian Botan, McCann Erickson RomaniaGroup Creative DirectorDinu Panescu,McCann Erickson RomaniaCatalin Dobre,McCann Erickson RomaniaAccount DirectorRuxandra Savulescu,McCann Erickson RomaniaArt DirectorIonut Cojocaru,McCann Erickson RomaniaCopywriterFlorin Florea, McCann Erickson RomaniaArt DirectorAndra Badea, McCann Erickson RomaniaStrategic PlannerIleana Serban Parau,McCann Erickson RomaniaAccount Director OnlineCristina Birleanu,MRM Parteneri RomaniaArt Director OnlineLaurentiu Stere, MRM Parteneri RomaniaEntered ByBV MCCANN ERICKSON BucharestB11/007 USACORPORATE IMAGE & INFORMATIONTitle4TH AMENDMENT WEARAdvertiser4TH AMENDMENT WEARProduct/ServiceMETALLIC INK UNDERCLOTHESPromo/Advertising Agency, City 4TH AMENDMENT WEAR BoulderCreative Director/Art Director/Designer/Typography/Illustrator Matthew Ryan, 4th Amendment WearCreative Director/Copywriter Tim Geoghegan, 4th Amendment WearEntered By4TH AMENDMENT WEAR BoulderSilver AwardsA01/126 BRAZILBEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleDRUNK VALETAdvertiserBAR AURORA & BOTECO FERRAZProduct/ServiceCHAIN OF BARSPromo/Advertising Agency, City OGILVY BRASIL São PauloVP Executive Creative Director Anselmo Ramos, Ogilvy BrasilCreative DirectorRubens Filho, Ogilvy BrasilCopywriterBeto Cocito, Ogilvy BrasilPedro Fernandes, Ogilvy BrasilFlavio Tamashiro, Ogilvy BrasilArt DirectorAccount ManagerAccount SupervisorPlannerDirectorExecutive ProducerProducerCompany SoundEntered ByPaula Fernandes, Ogilvy BrasilLucas Osis, Ogilvy BrasilRaina Rocha, Ogilvy BrasilValeria Barone, Ogilvy BrasilCamila Porto, Ogilvy BrasilDaniela Bombonato, Ogilvy BrasilCarlão Busato, Hungry ManAlex Mehedff, Hungry ManRenata Dumond, Hungry ManJames Pedrozo, JamuteOGILVY BRASIL São PauloA01/156 USABEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleGREENBACKS FOR GREENBACKAdvertiserH&R BLOCKProduct/ServiceTAX SERVICESPromo/Advertising Agency, City FALLON MinneapolisChief Creative OfficerDarren Spiller, FallonCopywriterRyan Peck, FallonArt DirectorScott O’Leary, FallonIntegrated ProducerTed Knutson & Lauren May, FallonDirectorMark Romanek, Anonymous ContentCinematographerSalvatore Totino,EditorMichael Heldman, SpotweldersErik Carlson, VOLT StudiosHead of Integrated Production Corey Esse, FallonWriter - DigitalDavid Mackereth, FallonBusiness AffairsBrendan Lawrence & Brent Larson, FallonIntegrated ProducerNicole Earley & Matt Lund, FallonArt Director - DigitalAccount TeamDeveloperUXProducerExecutive ProducerVisual EffectsSound DesignEntered ByNoah Carlstrom & Amanda Whitacre,FallonChris Lawrence, Pete Leacock& Evan Brown, FallonKla Haeck, FallonAllison Beattie, FallonArstides McGarry, Anonymous ContentDave Morrison & SueEllen Clair,Anonymous ContentJames Allen, PublicJeff Payne, Eleven SoundFALLON MinneapolisA02/063 MEXICOBEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGNTitleFAST FOODAdvertiserGLAXOSMITHKLINEProduct/ServiceHEARTBURN TABLETPromo/Advertising Agency, City GREY MEXICOExecutive Creative Services/Vice PresidentAndrés Martínez Echeverría,Grey Group MexicoArt DirectorJuan Pablo Torres Unna,Grey Group MexicoCopywriterSergio Fernández Villaescusa,Grey Group MexicoArt DirectorDiana Pilar Herrera Anduiza,Grey Group MexicoProducerLuz Canobbio, Grey Group MexicoEditor/Post ProductionRoberto Rosas, Grey Group MexicoAudio DesignerGerardo Miranda, EquiscosaChief Executive Officer/Account ManagerSteve Stroud, Grey Group MexicoDirectorIsrael Rincón Ramirez, Rojo FilmsProducerAndrés Jasso, Rojo FilmsÚrsula Bertrand, GiproducersGeneral Manager/Account Manager Claudia Martínez, Grey Group MexicoEntered ByGREY MEXICOA02/156 ARGENTINABEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGNTitleSPREAD THE TEDAdvertiserTEDX BUENOS AIRESProduct/ServiceTEDXPromo/Advertising Agency, City OGILVY ARGENTINA Buenos AiresECDGaston Bigio, Ogilvy ArgentinaCreative DirectorMaximiliano Maddalena,Ogilvy ArgentinaJavier Mentasti, Ogilvy ArgentinaCopywriterNicolas Vara, Ogilvy ArgentinaArt DirectorIgnacio Flotta, Ogilvy ArgentinaProduction ChiefValeria Pinto (Parson), Ogilvy ArgentinaAgency ProducerAlejandro Travaglini (Parson),Ogilvy ArgentinaGeneral Planning DirectorJulieta Rey, Ogilvy ArgentinaDirectorNicolás Núbile, RebolucionEditingMartín Olemberg, RebolucionExecutive ProducerJorge Larrain, RebolucionPost ProductionLuis Staffolani, RebolucionMusic DesignCamilo Iezzi, CCCIVoice overTomas Mackey,Entered ByOGILVY ARGENTINA Buenos AiresA02/199 GERMANYBEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGNTitleTHE MISSING CHILDAdvertiserINITIATIVE VERMISSTE KINDERProduct/ServiceMISSING CHILDREN AWARENESSPromo/Advertising Agency, City KEMPERTRAUTMANN HamburgCreative Director/Account Manager Marcell Francke, kempertrautmannCreative Director/Account Manager/Programming Patrick Matthiensen, kempertrautmannArt Director/Graphic Designer Leif Johannsen, kempertrautmannCopywriterSebastian Merget, kempertrautmannGraphic DesignerBruno Luglio, kempertrautmannAccount ManagerCarolin Panier, kempertrautmannBiljana Retzlik, kempertrautmannProductionAlexander Kate, CMPInvolved AgencyFischerappeltEntered ByKEMPERTRAUTMANN HamburgA03/065 SINGAPOREBEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGNTitleMUSICAL FITTING ROOMSAdvertiserSTARHUB PTEProduct/ServiceONLINE MUSIC STOREPromo/Advertising Agency, City DDB SINGAPOREChief Creative OfficerNeil Johnson, DDBExecutive Creative Director Joji Jacob, DDBTUESDAY, JUNE 21,2011

PROMO & ACTIVATION37Creative DirectorAssociate Creative Director/Art DirectorSenior CopywriterCopywriterArt DirectorCopywriterHead of Tribal DDBHead Of TechnologyAssociate Director of TechnologyChief Client OfficerAccount DirectorAccount ManagerEntered ByThomas Yang, DDBKhalid Osman, DDBLester Lee, DDBMark Lim, DDBElmy Thong, DDBSelena Soh, DDBJeff Cheong, Tribal DDBYeo Wee Lee, Tribal DDBCiaran Lyons, Tribal DDBRowena Bhagchandani, DDBBrenda Bey, DDBJames Tan, DDBDDB SINGAPOREA06/025 SWEDENBEST TEMPORARY IN-STORE DISPLAYS IN A PROMOTIONAL CAMPAIGNTitleTHE CANVAS EXPERIMENTAdvertiserCONVERSE EMEAProduct/ServiceSHOESPromo/Advertising Agency, City PERFECT FOOLS StockholmExecutive Creative Director Mark Chalmers/Tony Högqvist,Perfect FoolsCopywriterPatrick Gardner, Perfect FoolsArt DirectorNiklas Karlsson, Perfect FoolsFilm DirectorKarl Nord, Perfect FoolsMotion DesignerMartin Hammarberg, Perfect FoolsDirector of PhotographyOskar Lundgren,PhotographerAlexander Radsby, Perfect FoolsTechnical DirectorBjörn Kummeneje, Perfect FoolsDeveloperMattias Hallqvist, Perfect FoolsMikael Lundmark, Perfect FoolsAccount DirectorJames Goode/Patrick Gardner,Perfect FoolsExecutive ProducerFredrik Heghammar, Perfect FoolsPlannerMichael Aneto, Perfect FoolsProducerMarkus Björk, Perfect FoolsPatrik Sundberg, Perfect FoolsInstallation productionCheckland Kindleysides,Checkland KindleysidesEntered ByPERFECT FOOLS StockholmA11/080 FRANCEBEST ONLINE ADVERTISING IN A PROMOTIONAL CAMPAIGNTitleA NEW WARRIORAdvertiserGREENPEACEProduct/ServiceCHARITYPromo/Advertising Agency, City DDB PARISExecutive Creative Director Alexandre Hervé, DDB ParisArt DirectorBenjamin Marchal, DDB ParisCopywriterOlivier Lefebvre, DDB ParisDigital ProducerJulien Leguyader, DDB ParisTechnical DirectorUlysse Loreaux, DDB ParisAccount DirectorXavier Mendiola, DDB ParisAccount ManagerPaul Ducré, DDB ParisProduction Company -, Les 84Sound Production-, Panarama3D modelisation-, VirtekEditor case studyStiv Spasojevic,Entered ByDDB PARISA12/031 SWEDENBEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGNTitleGETAWAY STOCKHOLMAdvertiserMINIProduct/ServiceMINI COUNTRYMANPromo/Advertising Agency, City JUNG von MATT StockholmCreative DirectorJohan Jäger, Jung von MattArt DirectorDaniel Wahlgren, Jung von MattCopywriterMagnus Andersson, Jung von MattAccount DirectorJan Casserlöv, Jung von MattPlannerLeon Phang, Jung von MattVisual DirectorDaniel Forero, Jung von MattFinal ArtJon Palmqvist, Jung von MattProject ManagerIda Modin, Jung von MattMedia Agency, CaratProduction Company App, MonterosaProduction Company Web/Backend, SuddenlyProduction Company Film, Duo BlauPR,Domingo PREntered ByJUNG von MATT StockholmA13/115 FRANCEBEST USE OF SOCIAL MEDIA MARKETING IN A PROMOTIONAL CAMPAIGNTitleA HUNTER SHOOTS A BEARAdvertiserBIC / TIPP-EXProduct/ServicePOCKET MOUSE TIPP-EXPromo/Advertising Agency, City BUZZMAN ParisChief Executive Officer/Creative DirectorManaging DirectorCopywriterArt DirectorAccount ExecutiveDigital Production ManagerFilm Production/TV ProducerDigital Production AssistantCommunity ManagerInteractive ProducerLead Flash ProducerFilm ProducerFilm DirectorEntered ByGeorges Mohammed-Cherif, BuzzmanThomas Granger, BuzzmanTristan Daltroff, BuzzmanLouis Audard, BuzzmanAntoine Ferrari, BuzzmanMélanie Rohat Meheust, BuzzmanLaurent Marcus, BuzzmanElodie Jonquille, BuzzmanBastien Chanot, BuzzmanXavier Le Boullenger, BuzzmanEmmanuel Saccoccini, GrouekYoann Gueny, GrouekWilly Morence, EleganzOlivier Bennoun, EleganzBUZZMAN ParisB02/024 CANADAALCOHOLIC DRINKSTitleCAP RECALLAdvertiserJAMES READYProduct/ServiceBEERPromo/Advertising Agency, City LEO BURNETT TORONTOChief Creative OfficerJudy John, Leo Burnett, TorontoCreative DirectorJudy John, Leo Burnett, TorontoLisa Greenberg, Leo Burnett, TorontoCopywriterSteve Persico, Leo Burnett, TorontoArt DirectorAnthony Chelvanathan, Leo Burnett,TorontoGroup Account DirectorDavid Buckspan, Leo Burnett, TorontoAccount DirectorNatasha Dagenais, Leo Burnett, TorontoAccount ExecJordan Lane, Leo Burnett, TorontoPrint ProducerGladys Bachand, Leo Burnett, TorontoEntered ByLEO BURNETT TORONTOB03/040 FRANCEFAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD)TitleA HUNTER SHOOTS A BEARAdvertiserBIC / TIPP-EXProduct/ServicePOCKET MOUSE TIPP-EXPromo/Advertising Agency, City BUZZMAN ParisChief Creative Officer/Creative DirectorGeorges Mohammed-Cherif, BuzzmanManaging DirectorThomas Granger, BuzzmanCopywriterTristan Daltroff, BuzzmanArt DirectorLouis Audard, BuzzmanAccount ExecutiveAntoine Ferrari, BuzzmanDigital Production Manager Mélanie Rohat Meheust,BuzzmanLaurent Marcus, BuzzmanFilm Production/TV Producer Elodie Jonquille, BuzzmanDigital Production Assistant Bastien Chanot, BuzzmanCommunity ManagerXavier Le Boullenger, BuzzmanInteractive ProducerEmmanuel Saccoccini, GrouekLead Flash ProducerYoann Gueny, GrouekFilm ProducerWilly Morence, EleganzFilm DirectorOlivier Bennoun, EleganzEntered ByBUZZMAN ParisB04/002 AUSTRALIADURABLE GOODSTitleDATED PILLOWSAdvertiserPACIFIC BRANDSProduct/ServicePILLOWSPromo/Advertising Agency, City HAPPY SOLDIERS SydneyExecutive Creative Director John Kane, Happy SoldiersCreativeBen Sampson, Happy SoldiersJohn Kane, Happy SoldiersAgency ProducerMeredyth Judd, Happy SoldiersDirectorRey Carlson, Play BigProducerBonnie Fay, Play BigStrategy DirectorMark Sareff, Happy SoldiersChannel PlannerSophie Price, Happy SoldiersBusiness DirectorLindsey Evans, Happy SoldiersAccount DirectorEmma DiGiacomo, Happy SoldiersDesignerTim Haynes, Happy SoldiersGeneral ManagerAdam Heathcote, TontineProduct Developmentand Marketing ManagerLucinda Kew, TontinePRZarr Marketing, Zarr MarketingMedia ImplementationMediacom, MediacomEntered ByHAPPY SOLDIERS SydneyB04/041 ARGENTINADURABLE GOODSTitleBIG NOSESAdvertiserBGHProduct/ServiceAIR CONDITIONERSPromo/Advertising Agency, City DEL CAMPO NAZCA SAATCHI & SAATCHIBuenos AiresExecutive Creative DirectorCreative DirectorCopywriterArt DirectorAgency ProducerAccount ManagerAccount SupervisorDesignerDirectorsExecutive ProducerDirector of PhotographyAdvertiser’s SupervisorEntered ByMaxi Itzkoff, Del Campo Nazca Saatchi& SaatchiMariano Serkin,Del Campo Nazca Saatchi & SaatchiDiego Medvedocky, Del Campo NazcaSaatchi & SaatchiIgnacio Ferioli,Del Campo Nazca Saatchi & SaatchiDiego Medvedocky, Del Campo NazcaSaatchi & SaatchiIgnacio Ferioli, Del Campo NazcaSaatchi & SaatchiAdrian Aspani, Del Campo NazcaSaatchi & SaatchiMaría de la PazLandeyro, Del Campo NazcaSaatchi & SaatchiJuan Manuel Aralda, Del Campo NazcaSaatchi & SaatchiMariano Cafarelli, Del Campo NazcaSaatchi & SaatchiGuido Fusetti, Del Campo NazcaSaatchi & SaatchiSebastian Beretta,Diego & Vlady, Peluca FilmsAlejandro De Michele, Peluca FilmsDaniel Ortega,Nicolas Videla, BGHCarina Catalano,BGHSebastian Nugnez, BGHDEL CAMPO NAZCA SAATCHI & SAATCHIBuenos AiresB13/043 FRANCECHARITIESTitleA NEW WARRIORAdvertiserGREENPEACEProduct/ServiceCHARITYPromo/Advertising Agency, City DDB PARISExecutive Creative Director Alexandre Hervé, DDB ParisArt DirectorBenjamin Marchal, DDB ParisCopywriterOlivier Lefebvre, DDB ParisDigital ProducerJulien Leguyader, DDB ParisTechnical DirectorUlysse Loreaux, DDB ParisAccount DirectorXavier Mendiola, DDB ParisAccount ManagerPaul Ducré, DDB ParisProduction Company -, Les 84Sound Production-, Panarama3D modelisation-, VirtekEditor case studyStiv Spasojevic,Entered ByDDB PARISB14/033 GERMANYPUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGESTitleTHE MISSING CHILDAdvertiserINITIATIVE VERMISSTE KINDERProduct/ServiceMISSING CHILDREN INITIATIVEPromo/Advertising Agency, City KEMPERTRAUTMANN HamburgCreative Director/Account Manager Marcell Francke, kempertrautmannCreative Director/Account Manager/Programming Patrick Matthiensen, kempertrautmannArt Director/Graphic Designer Leif Johannsen, kempertrautmannCopywriterSebastian Merget, kempertrautmannGraphic DesignerBruno Luglio, kempertrautmannAccount ManagerCarolin Panier, kempertrautmannBiljana Retzlik, kempertrautmannProductionAlexander Kate, CMPInvolved AgencyFischerappeltEntered ByKEMPERTRAUTMANN HamburgB14/080 ARGENTINAPUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGESTitleSPREAD THE TEDAdvertiserTEDX BUENOS AIRESProduct/ServiceTEDXPromo/Advertising Agency, City OGILVY ARGENTINA Buenos AiresECDGaston Bigio, Ogilvy ArgentinaCreative DirectorMaximiliano Maddalena,Ogilvy ArgentinaJavier Mentasti, Ogilvy ArgentinaCopywriterNicolas Vara, Ogilvy ArgentinaArt DirectorIgnacio Flotta, Ogilvy ArgentinaProduction ChiefValeria Pinto (Parson), Ogilvy ArgentinaAgency ProducerAlejandro Travaglini (Parson),Ogilvy ArgentinaGeneral Planning DirectorJulieta Rey, Ogilvy ArgentinaDirectorNicolás Núbile, RebolucionEditingMartín Olemberg, RebolucionExecutive ProducerJorge Larrain, RebolucionPost ProductionLuis Staffolani, RebolucionMusic DesignCamilo Iezzi, CCCIVoice overTomas Mackey,Entered ByOGILVY ARGENTINA Buenos AiresTUESDAY, JUNE 21,2011

Whyoutdooris back in.Nothing has ever communicated as singlemindedly as the poster.But now it’s found a host of new ways to do what no other mediumcan. There are now posters that know what you’re looking at,what you’re wearing, and what sex you are. Touch screen posterswith pages you can turn, posters you can look at and be in at thesame time, posters you can even play tennis with. So visit theClear Channel screens displayed in the Palais. See the very latestinnovations in outdoor. Then join the great poster revival with oneof your own.

PROMO & ACTIVATION39Bronze AwardsA01/061 SWITZERLANDBEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleDONATED SONGSAdvertiserSALVATION ARMYProduct/ServiceCHARITYPromo/Advertising Agency, City WIRZ/BBDO ZürichExecutive Creative Director Philipp Skrabal, Wirz/BBDOCreative DirectorThomas Kurzmeyer, Wirz/BBDOArt DirectorChantal Heimo, Wirz/BBDOCopywriterAndi Portmann, Wirz/BBDODirectionSimon Jaquement,CinematographerLorenz Merz,ProducerHeinrich Reinacher, MarkenfilmEntered ByWIRZ/BBDO ZürichA01/155 CHINABEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleCHOPSTICKS, NOT CHOP-TREESAdvertiserCHINA ENVIRONMENTAL PROTECTIONFOUNDATIONProduct/ServiceENVIRONMENTAL ACTIONPromo/Advertising Agency, City DDB CHINA GROUP ShanghaiCHIEF CREATIVE OFFICERMichael Dee, DDB China Group/DDB ShanghaiCREATIVE DIRECTORShih-yen Lee, DDB China Group/DDB ShanghaiAssociate Creative Director Lim Boon Seng, DDB China Group/DDB ShanghaiArt DirectorLim Boon Seng, Michael Ma,Kevin Jiang, DDB China Group/DDB ShanghaiCopywriterHesky Lu, Adam Wang,DDB China Group/DDB ShanghaiAgency Executive Producer George Ooi, DDB China Group/DDB ShanghaiProducerEugenia Zhen, DDB China Group/DDB ShanghaiPhotographerLeslie Sim, Untold ImageExecutive ProducerSean Chen, Cheers Films ShanghaiProduction Art DirectorLin Tao, Cheers Films ShanghaiEntered ByDDB CHINA GROUP ShanghaiA01/159 SPAINBEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleUNEXPECTED LUGGAGEAdvertiserSPANAIRProduct/ServiceAIRLINEPromo/Advertising Agency, City SHACKLETON MadridExecutive Creative Director Enric Nel-lo, ShackletonGeneral ManagerSergio Martínez Llunell, ShackletonBrand ManagerYolanda Agra, ShackletonAccount SupervisorIsabel Cisneros, ShackletonAccount ExecutiveElena Dominguez, ShackletonCreative DirectorPipo Virgos, ShackletonPaco Badia, ShackletonArt DirectorClara Mercader, ShackletonCopywriterSanti Garcia, ShackletonGraphic & Event ProducerMarta Lopez, ShackletonAudiovisual Production Manager Manuela Zamora, ShackletonAudiovisual ProducerCristina Cortizas, ShackletonGeneral ManagerRodrigo Miranda, ShackletonSocial Media ManagerCoque Pons, ShackletonBrand ManagerElena Íbañez, ShackletonSocial and PublicRelations ManagerEva Leoz, ShackletonExecutive Social AccountCristina Fernandez, ShackletonCommunications ManagerLuciana Borges, ShackletonEntered BySHACKLETON MadridA01/171 USABEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleTHE BREATHE HAPPY SOCIALEXPERIMENTAdvertiserFEBREZEProduct/ServiceAIR FRESHENERPromo/Advertising Agency, City GREY NEW YORKPresident, Chief Creative Officer TOR MYHREN, GREY NEW YORKExecutive Creative Director Per Pedersen, Noel Cottrell,GREY NEW YORKCreative DirectorRob Perillo, GREY NEW YORKRob Lenois, GREY NEW YORKDirector Of Broadcast Content/DevelopmentNick Childs, GREY NEW YORKAssociate Directorof Broadcast ProductionJames McPherson, GREY NEW YORKAssociate ProducerAssistant ProducerMUSIC PRODUCERACCOUNTPLANNINGEXECUTIVE PRODUCERPRODUCERDirectorDOPLightingEditorMUSICEntered ByAngela Ong, GREY NEW YORKJimmy Wade, GREY NEW YORKDon McNally, GREY NEW YORKWill Platt-Higgins, Elena Grasmann,Liz Gilchrist, GREY NEW YORKMolly Dunn, Andrea Galambos,GREY NEW YORKTom Rossano, Station FilmsKate Sutherland, Station FilmsSam Cadman, Station FilmsRuben O’Malley, Station FilmsLance Phox, Station FilmsMike Elliot, Beast, NYHeavy Sweatin’, Extreme Music LibraryGREY NEW YORKA02/022 THE NETHERLANDSBEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGNTitleBAVARIA DUTCHDRESSAdvertiserBAVARIAProduct/ServiceBEERPromo/Advertising Agency, City SELMORE CREATIVE AGENCYAmsterdamCreative Director/Copywriter Poppe van Pelt, SelmoreCreative/Artistic DirectorDiederick Hillenius, SelmoreCopywriterKim Triesscheijn, SelmoreArt DirectorJarr Geerligs, SelmoreClient Services DirectorOlivier Koning, SelmoreAccount DirectorVincent Breedveld, SelmoreArtistDaniel Zytsma, AchtungEmily Kroes, AchtungRuud van der Bergh, X-ingredientPeter Colee, X-ingredientArtistRevi Bloemendaal, X-ingredientCopywriterKees Albers, X-ingredientArtistMarloes Nabben, Don’t Tell MummCopywriterHannah de Groot, Don’t Tell MummOlcay Gulsen, SupertrashCopywriterErik Pas, Erikpas.nlArtistMarco Sluijter, Erikpas.nlMarketing ManagerFrenkel Denie, BavariaBrand ManagerJeroen Vonk, BavariaEntered BySELMORE CREATIVE AGENCYAmsterdamA03/070 THAILANDBEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGNTitleTHE FIRE WORKS DISCOUNT COUPONAdvertiserBIGCProduct/ServiceSTOREPromo/Advertising Agency, City LOWE BangkokCCOPOM CHAIYAPORN, Lowe/OpenIntergrated CreativeKomsan Wattanavanitchakorn, OpenPhairat Uaphadunglert, OpenCREATIVE DIRECTORChalit Manuyakorn, Lowe/OpenCOPYWRITERNoppakate Tawun-unnop, OpenArt DirectorWutikai Chaika, OpenCreative DirectorPornchai Sanchaichana, OpenIntergrated CreativeNittha Preuksacholavit, OpenPrint ProducerNatwithu Saengvichien, Lowe/OpenProducerChudthai Khumpong, Lowe/OpenPlannerBoonchai Suksuriyayothin, Lowe/OpenAccount ManagerChanwoot Luechaisit, OpenEntered ByLOWE BangkokA04/022 ARGENTINABEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGNTitleBIG NOSESAdvertiserBGHProduct/ServiceAIR CONDITIONERSPromo/Advertising Agency, City DEL CAMPO NAZCA SAATCHI & SAATCHIBuenos AiresExecutive Creative Director Maxi Itzkoff, Del Campo NazcaSaatchi & SaatchiMariano Serkin,Del Campo Nazca Saatchi & SaatchiCreative DirectorDiego Medvedocky, Del Campo NazcaSaatchi & SaatchiIgnacio Ferioli,Del Campo Nazca Saatchi & SaatchiCopywriterDiego Medvedocky, Del Campo NazcaSaatchi & SaatchiArt DirectorIgnacio Ferioli, Del Campo NazcaSaatchi & SaatchiAgency ProducerAdrian Aspani, Del Campo NazcaSaatchi & SaatchiMaría de la Paz Landeyro, Del CampoNazca Saatchi & SaatchiAccount ManagerAccount SupervisorDesignerDirectorsExecutive ProducerDirector of PhotographyAdvertiser’s SupervisorEntered ByJuan Manuel Aralda, Del Campo NazcaSaatchi & SaatchiMariano Cafarelli, Del Campo NazcaSaatchi & SaatchiGuido Fusetti, Del Campo NazcaSaatchi & SaatchiSebastian Beretta,Diego & Vlady, Peluca FilmsAlejandro De Michele, Peluca FilmsDaniel Ortega,Nicolas Videla, BGHCarina Catalano, BGHSebastian Nugnez, BGHDEL CAMPO NAZCA SAATCHI & SAATCHIBuenos AiresA07/003 GERMANYBEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGNTitleTHE PIRATE RADIO EXPERIMENTAdvertiserINTERNATIONAL SOCIETYFOR HUMAN RIGHTSProduct/ServiceHUMAN RIGHTS AWARENESSPromo/Advertising Agency, City JUNG von MATT HamburgExecutive Creative Director Mathias Stiller, Jung von MattAccount SuperviserIlan Schäfer, Jung von MattCreative DirectorMaximilian Millies/Marius Lohmann, Jung von MattCopywriterNicolas Linde, Jung von MattArt DirectorDuc Nguyen, Jung von MattAccount ManagerJulia Kottowski, Jung von MattDirectorChristian Schwochow,Bigfish FilmproduktionProducerJule Everts/Andrea Roman,Bigfish FilmproduktionDirector of PhotographyKonstantin Freyer,Bigfish FilmproduktionHidden CameraSteven Enderlein/Hardy Hergt,Bigfish FilmproduktionLine ProducerOliver Marquardt, Bigfish FilmproduktionPresenter/Radio VoiceMatthias Weidenhöfer,Bigfish FilmproduktionCastSusanne Abbassian,Bigfish FilmproduktionSound & Monitoring System Tonfabrik, TonfabrikEntered ByJUNG von MATT HamburgA07/034 INDIABEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGNTitleSILENT NATIONAL ANTHEMAdvertiserRELIANCE MEDIA WORKSProduct/ServiceCINEMASPromo/Advertising Agency, City MUDRA COMMUNICATIONS MumbaiChief Creative OfficerBobby Pawar, Mudra CommunicationsCopy WriterBobby Pawar, Mudra CommunicationsArt DirectorDeepak Singh, Mudra CommunicationsDirectorAmit Sharma, Chrome PicturesProducerHemant Bhandari, Chrome PicturesAaliyah Sen Sharma, Chrome PicturesEntered ByMUDRA COMMUNICATIONS MumbaiA08/009 NORWAYBEST USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONALCAMPAIGNTitleTEST DRIVEAdvertiserVOLKSWAGENProduct/ServiceVW PASSATPromo/Advertising Agency, City TRY ADVERTISING AGENCY OsloCopywriterPetter Bryde, TRY Advertising AgencyArt DirectorThorbjorn Ruud, TRY Advertising AgencyAccount DirectorMorten Polmar, TRY Advertising AgencyAccount ManagerCathrine Wennersten,TRY Advertising AgencyCopywriterEva Sannum, APTArt DirectorMarkus Lind, APTAccount DirectorOle Hustad, APTCopywriterJonas Grønnern, TRY Advertising AgencyAccount DirectorLars-Kristian Harveg,TRY Advertising AgencyMac DesignerOle Jakob Boe Skattum,TRY Advertising AgencyThomas Braten, TRY Advertising AgnecyProduction CompanyMobiento, MobientoEntered ByTRY ADVERTISING AGENCY OsloTUESDAY, JUNE 21,2011

Ketchum applaudsyoung marketers forbreaking throughKetchum is the proud sponsor of the2011 Cannes Lions Young Marketers Competitionwww.ketchum.com

PROMO & ACTIVATION 43B09/027 USAFINANCIAL PRODUCTS & SERVCIESTitleH&R BLOCK: NEVER SETTLE FOR LESSAdvertiserH&R BLOCKProduct/ServiceFINANCIAL SERVICESPromo/Advertising Agency, City FALLON MinneapolisChief Creative OfficerDarren Spiller, FallonCopywriterRyan Peck, FallonArt DirectorScott O’Leary, FallonIntegrated ProducerTed Knutson & Lauren May, FallonDirectorMark Romanek, Anonymous ContentCinematographerSalvatore Totino,EditorMichael Heldman, SpotweldersErik Carlson, VOLT StudiosHead of Integrated Production Corey Esse, FallonWriter - DigitalDavid Mackereth, FallonBusiness AffairsBrendan Lawrence & Brent Larson, FallonIntegrated ProducerNicole Earley & Matt Lund, FallonArt Director - DigitalNoah Carlstrom & Amanda Whitacre,FallonAccount TeamChris Lawrence,Pete Leacock & Evan Brown, FallonDeveloperKla Haeck, FallonUXAllison Beattie, FallonProducerArstides McGarry, Anonymous ContentExecutive ProducerDave Morrison & SueEllen Clair, Anonymous ContentVisual EffectsJames Allen, PublicSound DesignJeff Payne, Eleven SoundEntered ByFALLON MinneapolisB09/032 NEW ZEALANDFINANCIAL PRODUCTS & SERVCIESTitleIMPULSE SAVERAdvertiserWESTPACProduct/ServiceFINANCIAL SERVICESPromo/Advertising Agency, City COLENSO BBDO AucklandExecutive Creative Director Nick Worthington, Colenso BBDOCreative & PlannerJames Hurman, Colenso BBDOHead of Digital InnovationAdam Good, Colenso BBDODigital Creative DirectorTerry Williams-Willcock, Colenso BBDOSenior Digital Art DirectorPablo Dunovits, Colenso BBDOArt DirectorSarah Frizzell, Colenso BBDOCopywriterTom Paine, Colenso BBDOCreative TechnologistMatt Tizard, Colenso BBDODigital DeveloperDavid Wilcox, Colenso BBDOGroup Account DirectorLou Kuegler, Colenso BBDOAccount DirectorRebecca Richardson, Colenso BBDOMarcelle Baker, Colenso BBDOAccount ManagerKrystel Houghton, Colenso BBDOAgency ProducerPaul Courtney, Colenso BBDOSheridan Derby, Colenso BBDORob Linkhorn, Colenso BBDODigital ProducerOli Moorman, Colenso BBDOJames McMullan, Colenso BBDODesignerKate Slavin, Colenso BBDOIdea InspirationRory Sutherland,Ogilvy UK Vice-ChairmanEntered ByCOLENSO BBDO AucklandB11/055 INDIACORPORATE IMAGE & INFORMATIONTitleSILENT NATIONAL ANTHEMAdvertiserRELIANCE MEDIA WORKSProduct/ServiceCINEMASPromo/Advertising Agency, City MUDRA COMMUNICATIONS MumbaiChief Creative OfficerBobby Pawar, Mudra CommunicationsCopy WriterBobby Pawar, Mudra CommunicationsArt DirectorDeepak Singh, Mudra CommunicationsDirectorAmit Sharma, Chrome PicturesProducerAaliyah Sen Sharma, Chrome PicturesEntered ByMUDRA COMMUNICATIONS MumbaiB13/010 SWITZERLANDCHARITIESTitleDONATED SONGSAdvertiserSALVATION ARMYProduct/ServiceSALVATION ARMYPromo/Advertising Agency, City WIRZ/BBDO ZürichExecutive Creative Director Philipp Skrabal, Wirz/BBDOCreative DirectorThomas Kurzmeyer, Wirz/BBDOArt DirectorChantal Heimo, Wirz/BBDOCopywriterAndi Portmann, Wirz/BBDODirectionSimon Jaquement,CinematographerLorenz Merz,ProducerHeinrich Reinacher, MarkenfilmEntered ByWIRZ/BBDO ZürichB13/021 SOUTH AFRICACHARITIESTitleWAKING UP THE NEIGHBOURHOODAdvertiserPOWAProduct/ServiceFEMALE ABUSE PREVENTIONPromo/Advertising Agency, City OGILVY JOHANNESBURGExecutive Creative Director Fran Luckin, Ogilvy JohannesburgArt DirectorRenier Zandberg, Ogilvy JohannesburgGroup HeadRobyn Bergmann, Ogilvy JohannesburgTV ProducerDebbie Dannheisser,Ogilvy JohannesburgCopywriterTaryn Scher, Ogilvy JohannesburgGroup HeadCatherine Conradie,Ogilvy JohannesburgDirector/EditorJonty Fine, Frieze FilmsProducerJo Barber, Frieze FilmsAccount ManagerLouise Johnston, Ogilvy JohannesburgMarketing ManagerNonhlanhla Mokwena, POWASound DirectorJo Anne Darling-Risi, Fr’quencyZak Binikos, Fr’quencyPublic RelationsMaja Rode, Ogilvy JohannesburgAccount ManagerShera Esmade, Ogilvy JohannesburgStrategistDianne Springer, Ogilvy JohannesburgEntered ByOGILVY JOHANNESBURGB14/036 POLANDPUBLIC HEALTH & SAFETY, PUBIC AWARENESS MESSAGESTitleWHAT A PERSON CAN MISSA MACHINE WILL FINDAdvertiserTHE POLISH FEDERATIONOF CANCER SURVIVORSProduct/ServiceCHARITYPromo/Advertising Agency, City EURO RSCG WARSAWChief Creative OfficerJacek Szulecki, Euro RSCG WarsawCopywriterMagda Banasik, Euro RSCG WarsawArt DirectorRafal Rys, Euro RSCG WarsawGroup Account DirectorAgnieszka Wichracka, Euro RSCG WarsawAccount ExecutiveMagda Majczyna, Euro RSCG WarsawAccount DirectorMalgorzata Begier, Euro RSCG 4DCentral & Eastern Europe Marketing& CommunicationsTomik Tybora, H&M Hennes&MauritzEntered ByEURO RSCG WARSAWC01/002 AUSTRALIABEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATIONTitleDATED PILLOWAdvertiserPACIFIC BRANDSProduct/ServicePILLOWSPromo/Advertising Agency, City HAPPY SOLDIERS SydneyExecutive Creative Director John Kane, Happy SoldiersCreativeBen Sampson, Happy SoldiersJohn Kane, Happy SoldiersAgency ProducerMeredyth Judd, Happy SoldiersDirectorRey Carlson, Play BigProducerBonnie Fay, Play BigStrategy DirectorMark Sareff, Happy SoldiersChannel PlannerSophie Price, Happy SoldiersBusiness DirectorLindsey Evans, Happy SoldiersAccount DirectorEmma DiGiacomo, Happy SoldiersDesignerTim Haynes, Happy SoldiersGeneral ManagerAdam Heathcote, TontineProduct Developmentand Marketing ManagerLucinda Kew, TontinePRZarr Marketing, Zarr MarketingMedia ImplementationMediacom, MediacomEntered ByHAPPY SOLDIERS SydneyC01/120 USABEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATIONTitleNEVER SETTLE FOR LESSAdvertiserH&R BLOCKProduct/ServiceH&R BLOCKPromo/Advertising Agency, City FALLON MinneapolisChief Creative OfficerDarren Spiller, FallonCopywriterRyan Peck, FallonArt DirectorScott O’Leary, FallonIntegrated ProducerTed Knutson & Lauren May, FallonDirectorMark Romanek, Anonymous ContentCinematographerSalvatore Totino,EditorMichael Heldman, SpotweldersErik Carlson, VOLT StudiosHead of Integrated Production Corey Esse, FallonWriter - DigitalDavid Mackereth, FallonBusiness AffairsBrendan Lawrence & Brent Larson, FallonIntegrated ProducerNicole Earley & Matt Lund, FallonArt Director - DigitalAccount TeamDeveloperUXProducerExecutive ProducerVisual EffectsSound DesignEntered ByNoah Carlstrom & Amanda Whitacre,FallonChris Lawrence,Pete Leacock & Evan Brown, FallonKla Haeck, FallonAllison Beattie, FallonArstides McGarry, Anonymous ContentDave Morrison & SueEllen Clair, Anonymous ContentJames Allen, PublicJeff Payne, Eleven SoundFALLON MinneapolisC01/152 USABEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATIONTitleDECODE JAY-Z WITH BINGAdvertiserBING/JAY-ZProduct/ServiceSEARCH ENGINEPromo/Advertising Agency, City DROGA5 New YorkCREATIVE CHAIRMANDAVID DROGA, DROGA5Creative DirectorNEIL HEYMANN, DROGA5CopywriterADAM NOEL/SPENCER LAVELLEE,DROGA5Art DirectorJON KUBIK, DROGA5DesignerJON DONAGHY, DROGA5Digital DesignerPIPER DERLEY/ELIAS HOLTZ, DROGA5Senior Digital ProducerANDREW ALLEN, DROGA5Director Of PhotographyPAUL MCGEIVER, DROGA5Digital ProducerTOPH BROWN, DROGA5Ooh ProducerCLIFF LEWIS/MEA COLE-TEFKA, DROGA5Head Of Print ServicesROB LUGO, DROGA5Studio ArtistCHRIS THOMAS, DROGA5Director Of Digital Strategy HASHEM BAJWA, DROGA5Creative DirectorDUNCAN MARSHALL/TED ROYER/NIK STUDZINSKI/KEVIN BRADY, DROGA5Director Of PolygonsCOLIN LORD, DROGA5Videographer/EditorSAM KILBRETH/NICK DIVERS, DROGA5Marketing ManagerERIC HADLEY/RYAN CAMERON, BINGPR CompanySUNSHINE, SACHS & ASSOCIATES,SUNSHINE, SACHS & ASSOCIATESAccountSHAWN MACKOFF/MEGAN COLLINS,DROGA5CEOANDREW ESSEX, DROGA5Entered ByDROGA5 New YorkC01/164 UNITED KINGDOMBEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATIONTitleBUD ICE COLD INDEXAdvertiserBUDWEISERProduct/ServiceBUD ICEPromo/Advertising Agency, City DDB UK LondonExecutive Creative Director Jeremy Craigen, DDB UKCreative DirectorDave Henderson, DDB UKRichard Denney, DDB UKSimon Richings, DDB UKArt DirectorStephen Webley, DDB UKRob Messeter, DDB UKCopywriterRobert Bovington, DDB UKMike Crowe, DDB UKPhotographer/ IllustratorLee Powers, DDB UKDesignMatt Fenn, DDB UKPete Mould, DDB UKDirectorJames Rouse, DDB UKTech LeadJohn Streit, DDB UKCarlton Dickson, DDB UKFlash LeadNick Clements, DDB UKAccount LeadJon Busk, DDB UKSheerien Salindera, DDB UKNick Owen, DDB UKProject LeadTrudie Quinn, DDB UKPhilip Rook, DDB UKEntered ByDDB UK LondonTUESDAY, JUNE 21,2011

45CYBERSHORTLISTCAT TITLE ADVERTISER PRODUCT ENTERED BY COUNTRYFOODS & DRINKSA01/007 BREW BY FEEL CARLTON UNITED BREWERIES CASCADE BREWERY DROGA5 SYDNEY AUSTRALIAA01/047 BABYCARROTS.COM BOLTHOUSE FARMS BABY CARROTS CRISPIN PORTER + BOGUSKY BOULDER USAA01/049 FAN 400 COKE ZERO COKE ZERO CRISPIN PORTER + BOGUSKY BOULDER USAA01/054 PERRIER BY DITA NESTLÉ WATERS PERRIER OGILVY FRANCE PARIS FRANCEAUTOMOTIVE PRODUCTS & SERVICESA02/020 TRUE LIFE COSTS VOLKSWAGEN VOLKSWAGEN VALUE DDB UK LONDON UNITED KINGDOMA02/033 LIVE DRIVE MITSUBISHI MOTORS MITSUBISHI OUTLANDER SPORT 180LA SANTA MONICA USAA02/043 XC TRAVELS VOLVO CARS FORSMAN & BODENFORS GOTHENBURG SWEDENA02/053 THE WINTER ADJUSTED OFFER VOLKSWAGEN VW PASSAT 4MOTION DDB STOCKHOLM SWEDENHEALTHCARE & MEDICALA04/010 DREAM RECOMMENDER HELP REMEDIES HELP I CAN’T SLEEP AGENCYTWOFIFTEEN SAN FRANCISCO USACLOTHING, FOOTWEAR & ACCESSORIESA05/012 TABIO SLIDE SHOW TABIO LEGWEAR PROJECTOR TOKYO JAPANA05/016 ADIDAS SKYCOMIC ADIDAS ADIDAS FOOTBALL TBWA\HAKUHODO TOKYO JAPANA05/021 LUCKY MACHINE UNIQLO CLOTHING DENTSU TOKYO JAPANA05/024 WORN ACROSS AMERICA WRANGLER WRANGLER SS11 STINK DIGITAL LONDON UNITED KINGDOMA05/027 RUN FWD: NIKE IPHONE APP WIEDEN+KENNEDY TOKYO JAPANA05/029 SNEAKERPEDIA FOOT LOCKER FOOT LOCKER SAPIENTNITRO LONDON UNITED KINGDOMA05/030 LUCKY LINE UNIQLO UNIQLO SPECIAL SALE DENTSU TOKYO JAPANA05/032 FASHION INSIDERS LOUIS VUITTON WINTER 11/12 FASHION SHOW OGILVY FRANCE PARIS FRANCEA05/036 WRITE THE FUTURE NIKE NIKE FOOTWEAR WIEDEN+KENNEDY TOKYO JAPANA05/039 THE PROMISE KEEPER REEBOK SHOES FORSMAN & BODENFORS GOTHENBURG SWEDENA05/045 FREE NIKE APPAREL R/GA NEW YORK USAA05/047 THE BLACK MAMBA NIKE APPAREL R/GA NEW YORK USAOTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)A06/011 HAPPY INSIDE IKEA IKEA CATALOGUE MOTHER LONDON UNITED KINGDOMA06/020 HARMONY JOHN LEWIS HARMONY ADAM & EVE LONDON UNITED KINGDOMA06/023 WORLD OF EOS CANON EOS LEO BURNETT SYDNEY AUSTRALIAA06/026 BIG NOSES BGH AIR CONDITIONERS DEL CAMPO NAZCA SAATCHI & SAATCHI BUENOS AIRES ARGENTINAA06/039 40-DAY BED-IN FLEX MATTRESS SRA RUSHMORE MADRID SPAINFINANCIAL SERVICESA07/019 56 SAGE STREET BARCLAYS BARCLAYS MONEYSKILLS BBH LONDON UNITED KINGDOMA07/022 SEND A MESSAGE TO THE FUTURE AMF PENSION FUNDS FORSMAN & BODENFORS GOTHENBURG SWEDENTRAVEL, ENTERTAINMENT & LEISUREA08/002 ART PROJECT GOOGLE GOOGLE GEO GOOGLE MOUNTAIN VIEW USAA08/004 MONET 2010 RMN /GRAND PALAIS /CONSEIL DE LA CRÉATION ARTISTIQUE MONET EXHIBITION FABERNOVEL PARIS FRANCEA08/024 HALO REACH: REMEMBER REACH MICROSOFT XBOX HALO: REACH AKQA SAN FRANCISCO USAA08/059 ADOBE MUSEUM OF DIGITAL MEDIA ADOBE ADOBE MUSEUM GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO USARETAIL & E-COMMERCE, INCLUDING RESTAURANTSA09/011 THE HUMAN JUKEBOX PAUSE HOME ENTERTAINMENT HI-FI STORES ÅKESTAM HOLST STOCKHOLM SWEDENA09/012 LULLABIES IKEA IKEA FORSMAN & BODENFORS GOTHENBURG SWEDENA09/014 THE MOST LIKED PROVISION SHOP ZHA HUO DIAN RETAIL JWT XM SINGAPORE SINGAPOREPUBLICATIONS & MEDIAA10/004 THE WILDERNESS DOWNTOWN GOOGLE ARCADE FIRE GOOGLE CREATIVE LAB NEW YORK USAA10/005 SOUR/MIRROR ZENITH INDEPENDENT BAND MASASHI QANTA SAQOOSHA HIROKI TOKYO JAPANA10/030 CARLOS CANAL + TV CHANNEL BETC EURO RSCG PARIS FRANCEBUSINESS PRODUCTS & SERVICESA11/014 CHANGING WORLD FEDEX FEDEX BBDO GUERRERO MAKATI CITY THE PHILIPPINESA11/017 GOOGLE DEMO SLAM GOOGLE GOOGLE INNOVATIONS JOHANNES LEONARDO NEW YORK USATUESDAY, JUNE 21,2011

Every brand has a story to tell. Through a combination of immersiveconsumer experiences, collaborative content, and innovative technologies,Microsoft ® Advertising is empowering brands to tell their stories at scale.Let creativity doits thing.Please join us this week at Cannes Lions!Microsoft Advertising Cyber LoungeEnter to win one of three wickedly powerful Samsung 9 Series Notebooks with Windows 7!Drawings held on Tuesday, Wednesday & Thursday @ 15:00.The Cyber Lounge is located at Palais des Festival, Toscan du Plantier and offers wired workstationsand wireless internet to all Cannes Lions delegates. Notebook drawing details and rules are postedin the Cyber Lounge.BBDO SeminarYour Next Billion - Monday, June 20, 10:30-11:15How do you earn your next billion? BBDO, Microsoft and IPSOS OTX have joined forces for a proprietarystudy of multi-platform campaigns leveraging both creativity and technology to identify a groundbreakingframework for marketing success.Microsoft SeminarDiscover New Innovations Turning Ordinary Entertainment Into Something ExtraordinaryKudo Tsunoda, Creative Director, Kinect for Xbox 360 - Wednesday, June 22, 14:30-15:15Discover what happens when creatives put consumers in the center of the action. Ordinaryentertainment becomes extraordinary with new innovations like Natural User Interface leadingthe possibilities for the future of home entertainment.WorkshopThe Things People SayMicrosoft Advertising Global Creative Solutions Team - Wednesday, June 22, 15:30-17:30The goal of this workshop is to make you smarter, faster, leaner marketers. We will discuss, shareand learn the best ways to tackle the largest challenges in digital advertising. Activities will include acollege style debate session, live polling on controversial topics and your chance to voice your thoughtsand perceptions about digital marketing.Join in the conversation! @msadvertising | #canneslionsadvertising.microsoft.com/cannes

CYBER SHORTLIST47CAT TITLE ADVERTISER PRODUCT ENTERED BY COUNTRYADVERTISING & MEDIAA12/011 PROJEQT TBWA\WORLDWIDE PROJEQT WEB PUBLISHING TOOL TBWA\WORLDWIDE NEW YORK USACOMMERCIAL PUBLIC SERVICESA13/003 DON’T TELL ASHTON BERGHS SCHOOL OF COMMUNICATION INTERACTIVE COMMUNICATION PROGRAM BERGHS SCHOOL OF COMMUNICATION STOCKHOLM SWEDENA13/010 LOST IN VAL SINESTRA SWISSCOM SWISSCOM TV CONTEXTA BERN SWITZERLANDA13/013 LIVING CHRISTMAS CARDS THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST STOCKHOLM SWEDENA13/015 THE SOUND OF GREEN THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST STOCKHOLM SWEDENA13/020 PETITE LAP GIRAFFE DIRECTV TELECOM GREY NEW YORK USACHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESA14/014 BETTER WORLD NIKE NIKE BETTER WORLD WEBSITE WIEDEN+KENNEDY PORTLAND USAA14/025 PEACE SHADOW PROJECT HIROSHIMA PEACE MEMORIAL MUSEUM NUCLEAR WEAPONS AWARENESS HAKUHODO TOKYO JAPANA14/038 HOMELESS BANNERS STOCKHOLMS STADSMISSION HOMELESSENESS CHARITY GARBERGS STOCKHOLM SWEDENA14/045 A NEW WARRIOR GREENPEACE GREENPEACE DDB PARIS FRANCEA14/057 THE GIRL STORE NANHI KALI, K.C. MAHINDRA EDUCATION TRUST EDUCATION TRUST STRAWBERRYFROG NEW YORK USACORPORATE INFORMATIONA15/058 FANTASY CHEATERS LEAGUE HOST ONLINE GAME HOST SYDNEY AUSTRALIAA15/063 FASHION AWARD IKEA DEPARTMENT STORE FORSMAN & BODENFORS GOTHENBURG SWEDENA15/068 STREET ART VIEW RED BULL INSTITUTIONAL LODUCCA SÃO PAULO BRAZILA15/071 WE ARE TENNIS BNP PARIBAS WE ARE TENNIS WEBSITE R/GA LONDON UNITED KINGDOMMISCELLANEOUSA16/006 WALL OF FAME EDDING INTERNATIONAL STATIONERY KEMPERTRAUTMANN HAMBURG GERMANYBEST DIGITALLY LED INTEGRATED CAMPAIGNB01/026 M&M’S FIND RED MARS M&M’S PROXIMITY CANADA CANADAB01/049 SUPER MEGA RAINBOW UPDATER WRIGLEY SKITTLES TBWA\LONDON UNITED KINGDOMB01/060 NOKIA PUSH SNOWBOARDING NOKIA NOKIA N8 HYPERNAKED LONDON UNITED KINGDOMB01/081 RESPONSE CAMPAIGN PROCTER & GAMBLE OLD SPICE BODY WASH WIEDEN+KENNEDY PORTLAND USAB01/084 TWEET RACE MERCEDES-BENZ AUTOMOBILE RAZORFISH NEW YORK USAB01/086 WALL OF FAME EDDING INTERNATIONAL STATIONERY KEMPERTRAUTMANN HAMBURG GERMANYB01/087 THE CHANCE NIKE NIKE FOOTBALL AKQA LONDON UNITED KINGDOMB01/100 MINI WORLD RECORD ATTEMPT MINI MINI COUNTRYMAN PROFERO LONDON UNITED KINGDOMB01/141 THE HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN PUERTO RICOB01/147 TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE LEUVEN BELGIUMB01/162 THE PROMISE KEEPER REEBOK SHOES FORSMAN & BODENFORS GOTHENBURG SWEDENB01/166 NOKIA N8 CAMPAIGN NOKIA NOKIA N8 WIEDEN+KENNEDY LONDON UNITED KINGDOMB01/168 DULUX WALLS AKZO NOBEL DULUX EURO RSCG LONDON UNITED KINGDOMB01/179 YOUR MOM HATES DEAD SPACE 2 ELECTRONIC ARTS DEAD SPACE 2 DRAFTFCB SAN FRANCISCO USAB01/195 CHROME FAST GOOGLE CHROME BROWSER BBH NEW YORK USAB01/206 DECODE JAY-Z WITH BING BING / JAY-Z DECODE JAY-Z WITH BING DROGA5 NEW YORK USAB01/217 SHOW US YOUR PIZZA DOMINO’S DOMINO’S CRISPIN PORTER + BOGUSKY BOULDER USAB01/222 LULLABIES IKEA DEPARTMENT STORE FORSMAN & BODENFORS GOTHENBURG SWEDENFOODS AND DRINKSC01/004 BREAKTHROUGH CAMPAIGN HEINEKEN INTERNATIONAL DESPERADOS MEDIAMONKS HILVERSUM THE NETHERLANDSAUTOMOTIVE PRODUCTS & SERVICESC02/012 TEST DRIVE ON COMMAND NISSAN MIDDLE EAST NISSAN PATROL TBWA\RAAD DUBAI UNITED ARAB EMIRATESC02/033 ONLINE GUERRILLA MERCEDES-BENZ MERCEDES-BENZ SPRINTER N=5 AMSTERDAM THE NETHERLANDSCLOTHING, FOOTWEAR & ACCESSORIESC05/007 LUCKY COUNTER UNIQLO CLOTHING DENTSU TOKYO JAPANOTHER CONSUMER PRODUCTSC06/016 LEGO BUILDERS OF INFINITY LEGO LEGO SERVICEPLAN MUNICH GERMANYCHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSC14/014 €1.20 YOUTUBE VIDEO ING DIRECT CHRISTMAS CAMPAIGN FOR UNICEF OGILVYONE WORLDWIDE MADRID SPAINC14/029 HOMELESS BANNERS STOCKHOLMS STADSMISSION HOMELESSENESS CHARITY GARBERGS STOCKHOLM SWEDENBEST COPYWRITINGD01/001 WORLD’S LONGEST BANNER BMW BMW X3 LAUNCH CUNDARI TORONTO CANADAD01/008 HURTS DON’T LET GO - AN INTERACTIVE AUDIO NOVEL ON SPOTIFY RCA «HURTS «»HAPPINESS»»» SONY MUSIC ENTERTAINMENT UK CREATIVE LONDON UNITED KINGDOMD01/010 MAJESTIC PLASTIC BAG HEAL THE BAY PUBLIC SERVICE ANNOUNCEMENT DDB SAN FRANCISCO USAD01/040 SWAGGER WAGON TOYOTA MOTOR SALES TOYOTA SIENNA SAATCHI & SAATCHI LA USAD01/041 PRIUS GOES PLURAL INTRO WEB VIDEO TOYOTA MOTOR SALES TOYOTA PRIUS SAATCHI & SAATCHI LA USAD01/045 RESPONSE CAMPAIGN JS BEALS PROCTER & GAMBLE OLD SPICE BODY WASH WIEDEN+KENNEDY PORTLAND USABEST MUSIC/SOUND DESIGND02/002 WORLD’S SMALLEST CHARACTER ANIMATION NOKIA NOKIA N8 WAVE STUDIOS LONDON UNITED KINGDOMD02/016 SOUNDS LIKE: DARK RIDE LEXUS LEXUS CT 200H SKINNY NEW YORK USAD02/018 XYLOPHONE NTT DOCOMO MOBILE PHONE DRILL TOKYO JAPAND02/019 MADE IN USA WRANGLER BLUEBELL SS11 STINK DIGITAL LONDON UNITED KINGDOMTUESDAY, JUNE 21,2011

VCOMMUNICATIONS LIMITED 1 LINCOLN PLACE 7 HULME STREET MANCHESTER M1 5GL T: +44 161 236 9799To see Jesse Eisenberg and meet the Mofilm Team,get over to the Debussy Theatre 10am WednesdaY!Master Outline and ColoursMaster THE Outline WORLD’S and Colours LARGEST CREATIVE DEPARTMENT,Plus Mascot / PositionalWORKING WITH THE WORLD’S BIGGEST BRANDS.Master Outline and ColoursPlus Drop Shadow(Repro Note: Attention when scaling with drop shadow)Filmmakers from over 100 countries have made more than 7000 films, for 80 brands, in the last 12 months alone.Master Outline and ColoursPlus Drop Shadow / Mascot / Positional(Repro Note: Attention when scaling with drop shadow)Master Outline and ColoursPlus Drop Shadow / Mascot / Positional / Reflection(Repro Note: Attention when scaling with drop shadow)PANTONE REFERENCES:Orange: 1585C (Coated)Blue: 7455C (Coated)MOFILM01CMYK MASTER LOGO AND POSITIONALMOFILM / ANDY BAKERMOFILM WEBSITE / BRAND MANAGEMENTA1100% / A3 PLANJANUARY 2009FS

CYBER SHORTLIST49CAT TITLE ADVERTISER PRODUCT ENTERED BY COUNTRYD02/034 CURIOUSLY STRONG AWARDS WRIGLEY ALTOIDS EVOLUTION BUREAU SAN FRANCISCO USAD02/039 VARIATIONS 2010 NESPRESSO COFFEE CAPSULES SOLEIL NOIR PARIS FRANCED02/040 BRICK THIEF LEGO LEGO PEREIRA & O’DELL SAN FRANCISCO USAD02/043 WELCOME BACK T-MOBILE TELECOMMUNICATIONS SAATCHI & SAATCHI LONDON UNITED KINGDOMD02/049 LULLABIES IKEA IKEA FORSMAN & BODENFORS GOTHENBURG SWEDEND02/061 SWAGGER WAGON TOYOTA MOTOR SALES TOYOTA SIENNA SAATCHI & SAATCHI LA USAD02/069 THE EMOTION PLANNER THE ROYAL OPERA IN STOCKHOLM OPERA DDB STOCKHOLM SWEDENANIMATIOND03/027 TRUE LIFE COSTS VOLKSWAGEN VOLKSWAGEN VALUE DDB UK LONDON UNITED KINGDOMD03/032 SECRET RACE BATTLE MATTEL HOT WHEELS MUSE AMSTERDAM THE NETHERLANDSD03/035 VARIATIONS 2010 NESPRESSO COFFEE CAPSULES SOLEIL NOIR PARIS FRANCED03/037 CLAYNATION INTERVIEW LAND ROVER FREELANDER 2 RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON UNITED KINGDOMD03/039 MONET2010 RMN / GRAND PALAIS / CONSEIL DE LA CRÉATION ARTISTIQUE MONET EXHIBITION FABERNOVEL PARIS FRANCED03/045 WORLDS SMALLEST CHARACTER ANIMATION NOKIA NOKIA N8 AARDMAN ANIMATIONS BRISTOL UNITED KINGDOMD03/048 ATTRACTION INPES TOBACCO AWARENESS DDB PARIS FRANCEINTERFACE & NAVIGATIOND04/016 THE WILDERNESS DOWNTOWN GOOGLE ARCADE FIRE GOOGLE CREATIVE LAB NEW YORK USAD04/022 HIDDEN HEROES HI-CONE MULTIPACK GRIMM GALLUN HOLTAPPELS HAMBURG GERMANYD04/038 TRUE LIFE COSTS VOLKSWAGEN VOLKSWAGEN VALUE DDB UK LONDON UNITED KINGDOMD04/046 WALL OF FAME EDDING INTERNATIONAL STATIONERY KEMPERTRAUTMANN HAMBURG GERMANYD04/062 MONET2010 RMN / GRAND PALAIS / CONSEIL DE LA CRÉATION ARTISTIQUE MONET EXHIBITION FABERNOVEL PARIS FRANCED04/069 LULLABIES IKEA IKEA FORSMAN & BODENFORS GOTHENBURG SWEDEND04/086 360° RENAULT ESPACE PUBLICIS CONSEIL PARIS FRANCED04/097 YAHOO! BUS STOP DERBY YAHOO! YAHOO! GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO USAILLUSTRATION AND GRAPHIC DESIGND05/028 PIXIE NESPRESSO COFFEE MACHINE SOLEIL NOIR PARIS FRANCED05/038 A NEW WARRIOR GREENPEACE THE NEW RAINBOW WARRIOR LES 84 PARIS FRANCED05/039 MONET2010 RMN / GRAND PALAIS / CONSEIL DE LA CRÉATION ARTISTIQUE MONET EXHIBITION FABERNOVEL PARIS FRANCED05/040 BELIEVE IN A NEW GOD ROLLING STONE MAGAZINE MAGAZINE MARCEL PARIS FRANCED05/045 WALL OF FAME EDDING INTERNATIONAL STATIONERY KEMPERTRAUTMANN HAMBURG GERMANYD05/049 ATTRACTION INPES TOBACCO AWARENESS DDB PARIS FRANCEPHOTOGRAPHYD06/003 STUNT VF EUROPE WRANGLER FRED & FARID PARIS FRANCED06/004 DIESEL ISLAND DIESEL DIESEL APPAREL STINK DIGITAL LONDON UNITED KINGDOMBEST USE OF VIDEOD07/012 THE INFINITE HOUSE HORNBACH DIY HOME IMPROVEMENT SUPERSTORES HEIMAT BERLIN GERMANYD07/020 HERDING CATS EXPERIMENT IKEA IKEA CATALOGUE MOTHER LONDON UNITED KINGDOMD07/023 SOUR/MIRROR ZENITH INDEPENDENT BAND MASASHI QANTA SAQOOSHA HIROKI TOKYO JAPAND07/039 MADE IN USA WRANGLER BLUEBELL SS11 STINK DIGITAL LONDON UNITED KINGDOMD07/054 A GIRL STORY NANHI KALI, K.C. MAHINDRA EDUCATION TRUST EDUCATION FOR YOUNG GIRLS STRAWBERRYFROG NEW YORK USAD07/064 A HUNTER SHOOTS A BEAR BIC TIPP-EX POCKET MOUSE BUZZMAN PARIS FRANCED07/067 CHROME FASTBALL GOOGLE CHROME BROWSER BBH NEW YORK USAMOBILE ADVERTISINGE01/015 HAVE A CAMPER DAY CAMPER CAMPER HERRAIZ SOTO BARCELONA SPAINE01/052 LEAF IAD NISSAN NISSAN LEAF TBWA\CHIAT\DAY LA LOS ANGELES USAE01/057 VENDING MACHINE MINI CANADA THE 2011 MINI R5X TAXI 2 TORONTO CANADAE01/074 HEAT MWC GOOGLE MOBILE APP JUNG VON MATT STOCKHOLM SWEDENE01/075 GETAWAY STOCKHOLM MINI MINI COUNTRYMAN JUNG VON MATT STOCKHOLM SWEDENE01/107 THIS UNPREDICTABLE LIFE HONDA HONDA JAZZ WIEDEN+KENNEDY LONDON UNITED KINGDOME01/116 BOOM NIKE MOBILE APP R/GA NEW YORK USAE01/119 NIKE FOOTBALL+ TEAM EDITION NIKE NIKE FOOTBALL COACHING APP AKQA LONDON UNITED KINGDOME01/120 TRAINING CLUB NIKE NIKE WOMEN AKQA LONDON UNITED KINGDOME01/129 AIRWALK IPUS AIRWALK FOOTWEAR Y&R NEW YORK USAE01/138 STREAM LYNX MOBILE & SOCIAL PLATFORM RAZORFISH NEW YORK USAE01/160 THE HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN PUERTO RICOE01/179 OWN VOICE NOKIA NOKIA OVI STORE WIEDEN+KENNEDY LONDON UNITED KINGDOME01/181 HEINEKEN STARPLAYER HEINEKEN STARPLAYER AKQA LONDON UNITED KINGDOME01/185 THE VOICE REPORTERS WITHOUT BORDERS NON GOVERNMENTAL ORGANISATION PUBLICIS BRUSSELS BELGIUME01/189 DALI MUSEUM IPHONE APP DALI MUSEUM HIPSTAMATIC IPHONE APP GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO USAE01/194 THE FIRST IPAD MOTION COVER & INTERACTIVE SPREAD VIV MAG VIV MAGAZINE ALEXX HENRY LOS ANGELES USAE01/204 NIKE+ GPS NIKE MOBILE APP R/GA NEW YORK USAINTERACTIVE TOOLS (FOR PCS, MACS, ETC)E02/003 E-FOLDER SET IKEA IKEA LABORATORY IDEAS BUDAPEST HUNGARYE02/013 PROJEQT TBWA\WORLDWIDE PROJEQT WEB PUBLISHING TOOL TBWA\WORLDWIDE NEW YORK USAE02/019 EDDING DIGITAL HIGHLIGHTER EDDING INTERNATIONAL DIGITAL HIGHLIGHTER KEMPERTRAUTMANN HAMBURG GERMANYE02/032 SAVE AS WWF WWF DEUTSCHLAND WWF JUNG VON MATT HAMBURG GERMANYTUESDAY, JUNE 21,2011

ACCESSALL AREASwww.lionsdailynews.comUPDATED ALL DAY, EVERY DAYTHE OFFICIAL CANNES LIONSNEWS WEBSITE

CYBER SHORTLIST51CAT TITLE ADVERTISER PRODUCT ENTERED BY COUNTRYCOMMUNITY APPLICATIONSE03/006 SOCIAL MEDIA SOBRIETY TEST WEBROOT WEBROOT INTERNET SECURITY COMPLETE TDA_BOULDER BOULDER USAE03/009 DON’T TELL ASHTON BERGHS SCHOOL OF COMMUNICATION INTERACTIVE COMMUNICATION PROGRAM BERGHS SCHOOL OF COMMUNICATION STOCKHOLM SWEDENE03/019 LUCKY LINE UNIQLO CLOTHING DENTSU TOKYO JAPANE03/035 DAVID ON DEMAND LEO BURNETT CHICAGO MARKETING SEMINAR LEO BURNETT CHICAGO USAE03/036 LIKE MACHINE COCA-COLA COCA-COLA VILLAGE PUBLICIS E-DOLOGIC RAMAT GAN ISRAELE03/066 SUPER MEGA RAINBOW UPDATER WRIGLEY SKITTLES TBWA\LONDON UNITED KINGDOME03/068 HALO REACH: REMEMBER REACH MICROSOFT XBOX HALO: REACH AKQA SAN FRANCISCO USAE03/078 SMALL BUSINESS SATURDAY AMERICAN EXPRESS AMERICAN EXPRESS DIGITAS BOSTON USAE03/094 WHEN FACEBOOK BECOMES A BOOK BOUYGUES TELECOM TELECOMMUNICATIONS DDB PARIS FRANCEE03/127 MAC & JINX KRAFT KRAFT MAC & CHEESE CRISPIN PORTER + BOGUSKY BOULDER USAE03/128 SCHOOL LAND UNICEF UNICEF JWT MADRID SPAINE03/133 TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE LEUVEN BELGIUME03/143 OWN VOICE NOKIA OVI MAPS WIEDEN+KENNEDY LONDON UNITED KINGDOME03/147 HEINEKEN STARPLAYER HEINEKEN STARPLAYER AKQA LONDON UNITED KINGDOME03/148 MOB THE RAINBOW WRIGLEY SKITTLES EVOLUTION BUREAU SAN FRANCISCO USAE03/168 SXSW R/GA GAME R/GA NEW YORK USAGAMESE04/022 LUCKY MACHINE UNIQLO CLOTHING DENTSU TOKYO JAPANE04/025 DUTY CALLS ELECTRONIC ARTS VIDEO GAME WIEDEN+KENNEDY PORTLAND USAE04/026 GETAWAY STOCKHOLM MINI MINI COUNTRYMAN JUNG VON MATT STOCKHOLM SWEDENE04/035 CHROME FASTBALL GOOGLE CHROME BROWSER BBH NEW YORK USAE04/040 HEINEKEN STARPLAYER HEINEKEN SOCIAL MEDIA GAME AKQA LONDON UNITED KINGDOME04/041 NIKE GRID NIKE NIKE RUNNING AKQA LONDON UNITED KINGDOME04/080 56 SAGE STREET BARCLAYS BARCLAYS MONEYSKILLS BBH LONDON UNITED KINGDOME04/088 RISK HEARING INPES INPES DDB PARIS FRANCEOTHER DIGITAL CHANNELSE05/004 HURTS DON’T LET GO RCA «HURTS «»HAPPINESS»»» SONY MUSIC ENTERTAINMENT UK CREATIVE LONDON UNITED KINGDOME05/017 ANDES FRIEND RECOVERY ANHEUSER-BUSCH INBEV BEER DEL CAMPO NAZCA SAATCHI & SAATCHI BUENOS AIRES ARGENTINAE05/037 THE CANVAS EXPERIMENT CONVERSE EMEA CONVERSE SHOES PERFECT FOOLS STOCKHOLM SWEDENE05/039 YAHOO! BUS STOP DERBY YAHOO! YAHOO! GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO USAEMAIL MARKETING, INCL. E-CARDSF01/022 THE OUT OF OFFICE AD B-REEL DIGITAL PRODUCTION COMPANY SAATCHI & SAATCHI STOCKHOLM SWEDENVIRAL VIDEOF02/008 IPAD LIGHT PAINTING DENTSU LONDON ADVERTISING AGENCY DENTSU LONDON LONDON UNITED KINGDOMF02/021 DARTH VADER TOMTOM NAVIGATION VOICES POOL WORLDWIDE AMSTERDAM THE NETHERLANDSF02/022 MASTER YODA TOMTOM NAVIGATION VOICES POOL WORLDWIDE AMSTERDAM THE NETHERLANDSF02/032 LEGENDARY BIRU SLEEMAN BREWERIES BEER DENTSU CANADA TORONTO CANADAF02/037 WRITE THE FUTURE NIKE NIKE FOOTBALL WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDSF02/043 WAKING UP THE NEIGHBOURHOOD POWA FEMALE ABUSE PREVENTION OGILVY JOHANNESBURG SOUTH AFRICAF02/044 DIGITAL STORY OF THE NATIVITY EXCENTRIC DIGITAL AGENCY EXCENTRIC LISBON PORTUGALF02/045 FOOSBALL FEVER NOKIA N8 MOBILE SMARTPHONE JACK MORTON WORLDWIDE LONDON UNITED KINGDOMF02/048 CHATROULETTE REACTIONS LIONSGATE THE LAST EXORCISM (MOVIE) THE VISIONAIRE GROUP LOS ANGELES USAF02/055 I HOPE THIS GETS TO YOU WALTER MAY LOVE WALTER MAY LOS ANGLES USAF02/061 CAGE COP WRIGLEY SKITTLES BBDO CANADA TORONTO CANADAF02/064 CAT WRIGLEY SKITTLES BBDO CANADA TORONTO CANADAF02/087 LIQUID MOUNTAINEERING HI-TEC WATERPROOF SHOES CCCP AMSTERDAM THE NETHERLANDSF02/091 THE FORCE VOLKSWAGEN VW PASSAT DEUTSCH INC. LOS ANGELES USAF02/104 BREAKTHROUGH CAMPAIGN HEINEKEN INTERNATIONAL DESPERADOS MEDIAMONKS HILVERSUM THE NETHERLANDSF02/111 THE CHASE INTEL CORPORATION THE 2ND GENERATION INTEL CORE I5 PROCESSOR VENABLES BELL & PARTNERS SAN FRANCISCO USAF02/130 PROM DATE WRIGLEY CHEWING GUM ENERGY BBDO CHICAGO USAF02/134 CURIOUSLY STRONG AWARDS WRIGLEY ALTOIDS EVOLUTION BUREAU SAN FRANCISCO USAF02/145 THE WORLDS SMALLEST STOP-MOTION CHARACTER ANIMATION NOKIA NOKIA N8 WIEDEN+KENNEDY LONDON UNITED KINGDOMF02/148 GONG EUROPEAN TOUR EUROPEAN GOLF TOUR SAATCHI & SAATCHI LONDON UNITED KINGDOMF02/154 PANYEE FC TMB BANK CORPORATE BRANDING THE LEO BURNETT GROUP THAILAND BANGKOK THAILANDF02/163 RESPONSE CAMPAIGN PROCTER & GAMBLE OLD SPICE BODY WASH WIEDEN+KENNEDY PORTLAND USAF02/191 CHROME FASTBALL GOOGLE CHROME BROWSER BBH NEW YORK USAF02/192 CHROME SPEED TESTS GOOGLE CHROME BROWSER BBH NEW YORK USAF02/202 PINK PONIES CASE STUDY JOHN ST. JOHN ST. JOHN ST TORONTO CANADAF02/226 UNBEARABLE DSCR ROAD SAFETY ROAD SAFETY LOWE STRATEUS PARIS FRANCEVIRAL MARKETINGF03/041 LUCKY LINE UNIQLO CLOTHING DENTSU TOKYO JAPANF03/043 LUCKY COUNTER UNIQLO CLOTHING DENTSU TOKYO JAPANF03/065 SUPER MEGA RAINBOW UPDATER WRIGLEY SKITTLES TBWA\LONDON UNITED KINGDOMF03/066 STREET ART VIEW RED BULL INSTITUTIONAL LODUCCA SÃO PAULO BRAZILF03/067 RESPONSE CAMPAIGN PROCTER & GAMBLE OLD SPICE BODY WASH WIEDEN+KENNEDY PORTLAND USAF03/069 TWEET RACE MERCEDES-BENZ AUTOMOBILE RAZORFISH NEW YORK USAF03/077 EOS TALKING TREE EOS MAGAZINE CASCADE HAPPINESS BRUSSELS BELGIUMF03/137 LIFE IN A DAY YOUTUBE YOUTUBE TOASTER LONDON UNITED KINGDOMF03/167 PAY WITH A TWEET INNOVATIVE THUNDER CURRENCY SYSTEM R/GA NEW YORK USAF03/168 THE SOCIAL INTERVIEW R/GA THE SOCIAL INTERVIEW R/GA NEW YORK USAF03/173 YOUR MOM HATES DEAD SPACE 2 ELECTRONIC ARTS DEAD SPACE 2 DRAFTFCB SAN FRANCISCO USAF03/188 A HUNTER SHOOTS A BEAR BIC TIPP-EX POCKET MOUSE BUZZMAN PARIS FRANCEF03/192 4TH AMENDMENT WEAR 4TH AMENDMENT WEAR METALLIC INK UNDERCLOTHES 4TH AMENDMENT WEAR BOULDER USAF03/200 SNEAKERPEDIA FOOT LOCKER FOOT LOCKER SAPIENTNITRO LONDON UNITED KINGDOMF03/204 SAVE AS WWF WWF DEUTSCHLAND WWF JUNG VON MATT HAMBURG GERMANYTUESDAY, JUNE 21,2011

Location changes everything.NAVTEQ’s LocationPoint TMAdvertising technologyenables brick and mortar merchants to pinpoint whereconsumers are, deliver ads within a few metres of advertisedpoints of purchase, and guide them to the merchant’s doorstepwith one-click “Click-to-Route” calls to action.To learn more, visit us at the NAVTEQ stand 14.02.Good advertising moves people.Great advertising moves with them.navteqmedia.com

How canbrands workfor Good?Advertising is at its most potentwhen it’s a force for good.Craig Davis, Chief Creative Officer of Publicis Mojo Australia/NewZealand and Founder of Brandkarma, is joined by Adweek EditorialDirector Michael Wolff and We First founder Simon Mainwaringto examine how creative minds can most positively impact someof humanity’s critical challenges.Watch the winning entries of the global Good Work challenge anddiscuss the opportunities for brands and business to lead innovation,shift entrenched attitudes and motivate behavioural change – for good.www.youtube.com/goodworkCraig DavisChief Creative OfficerPublicis MojoMichael WolffEditorial DirectorAdweekSimon MainwaringFounderWe First13.30 – 14.15Tuesday, 21 JuneDebussy Theatre,Palais des Festival

55DESIGNSHORTLISTCAT TITLE ADVERTISER PRODUCT ENTERED BY COUNTRYPOSTERSA01/017 A PICTURE SPEAKS A THOUSAND WORDS PAUL THOMPSON PHOTOGRAPHY THE CHASE CREATIVE CONSULTANCY MANCHESTER UNITED KINGDOMA01/034 PLAYING THE UNDERGROUND JEUDI CLUB MUSIC EVENT JUNG VON MATT HAMBURG GERMANYA01/038 OLD SPICE POSTERS PROCTER & GAMBLE OLD SPICE LANDOR ASSOCIATES CINCINNATI USAA01/047 HANDCUT CARDBOARD POSTERS HINZ & KUNZT STREET MAGAZINE JWT GERMANY HAMBURG GERMANYA01/097 CREATURES PACIFIC PAINT BOYSEN PAINTS TBWA\SANTIAGO MANGADA PUNO MAKATI CITY THE PHILIPPINESA01/099 SNEAKERS PENTSTAR SPORTS LACOSTE FOOTWEAR CAMPAIGNS & GREY MAKATI CITY THE PHILIPPINESA01/115 COINCIDENCE EPA EPA ALMAPBBDO SÃO PAULO BRAZILA01/126 STOP THE SLAUGHTER INTERNATIONAL FUND FOR ANIMAL WELFARE ANTI-WHALING JWT MELBOURNE AUSTRALIAA01/129 TREE RINGS ACRES: ANIMAL CONCERNS RESEARCH & EDUCATION SOCIETY WILDLIFE PRESERVATION DDB SINGAPORE SINGAPOREA01/136 PIRACY POSTER FIRSTFLOORUNDER ART EXHIBITION PIRACY TBWA\ITALIA MILAN ITALYA01/138 CENAKOVSKI THÉÂTRE DU NOUVEAU MONDE THEATRE COSSETTE MEDIA MONTRÉAL CANADAA01/164 SPLITTING HEADACHE PARAS PHARMA STOPACHE Y&R DUBAI UNITED ARAB EMIRATESA01/176 ANTI-SMOKING CAMPAIGN NATIONAL CANCER SOCIETY MALAYSIA ANTI-SMOKING Y&R MALAYSIA KUALA LUMPUR MALAYSIAA01/181 NOT YOUR EVERYDAY EVERYDAY MONOPRIX MONOPRIX HAVAS CITY PARIS FRANCEA01/190 DWARF DEPRESSION LOVING HANDS MINISTRY LOVING HANDS MINISTRY MUDRA COMMUNICATIONS MUMBAI INDIAA01/191 FROZEN FOOD PE ELECTRONICS ELECTROLUX FREEZER MUDRA COMMUNICATIONS MUMBAI INDIAA01/215 OIL & WATER DO NOT MIX COALITION TO RESTORE COASTAL LOUISIANA ENVIRONMENTAL PROTECTION HAPPINESS BRUSSELS BELGIUMA01/223 MICROPHONE/PHOTOGRAPHER/REPORTER CANADIAN JOURNALISTS FOR FREE EXPRESSION CANADIAN JOURNALISTS FOR FREE EXPRESSION JUNIPER PARK TORONTO CANADAFLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDSA02/033 SPECIAL POSTMARK REPORTERS WITHOUT BORDERS AUSTRIA HUMAN RIGHTS SERVICEPLAN MUNICH GERMANYA02/044 STORIES FROM THE STREET MELBOURNE WRITERS FESTIVAL 2010 MELBOURNE WRITERS FESTIVAL JWT MELBOURNE AUSTRALIAA02/059 DISAPPEARING DISCOUNTS R I AYURVEDA RESEARCH LABS LASS NATURAL COSMETICS MUDRA COMMUNICATIONS MUMBAI INDIACALENDARSA03/006 IMMIGRATION STAMPS YATRA ONLINE CALENDAR TBWA\INDIA GURGAON INDIAA03/007 ALMOST EXTINCT BBC BBC WILDLIFE FUND THE CHASE CREATIVE CONSULTANCY MANCHESTER UNITED KINGDOMA03/008 VANISHING TOMORROW ACER CALENDAR HAKUHODO TOKYO JAPANA03/022 AUGMENTED REALITY CALENDAR AUDI AUTOMOBILE NEUE DIGITALE/RAZORFISH BERLIN GERMANYA03/038 WHEN I GROW UP FAKTUM CHARITY STREET PAPER FORSMAN & BODENFORS GOTHENBURG SWEDENA03/042 TAMIYA CALENDAR SIAM TAMIYA TAMIYA MODEL KITS SHOP CREATIVE JUICE\BANGKOK (TBWA) BANGKOK THAILANDLOGO DESIGNA04/030 FRIENDS VISUAL IDENTITY FRIENDS FILM COMPANY FILM PRODUCTION COMPANY & CO. COPENHAGEN DENMARKA04/049 “CHEMICAL REACTION” CORPORATE STATIONERY SHU’S PRODUCTION CORPORATE TOOL OGILVY & MATHER JAPAN TOKYO JAPANA04/078 IDENTITY ESPACE POUR LA VIE (SPACE FOR LIFE) MONTRÉAL’S BIODÏME, INSECTARIUM, BOTANICAL GARDEN AND PLANETARIUM COSSETTE MEDIA MONTRÉAL CANADAA04/083 PAUSE LINGO INDIA AUDIO STOCK BANK TAPROOT INDIA MUMBAI INDIAA04/091 PERIODIC TABLE THE CATALYST AGENCY ADVERTISING AGENCY THE CATALYST AGENCY SINGAPORE SINGAPOREBOOKSA05/005 BOOK OF BIRDS GÖRTZ BOOK GÜRTLERBACHMAN HAMBURG GERMANYA05/018 THE RED-THREAT-BOOK GLAXOSMITHKLINE DIETARY SUPPLEMENT OGILVY & MATHER ADVERTISING DÜSSELDORF GERMANYA05/020 BASISBIBEL GERMAN BIBLE SOCIETY BIBLE COVER DESIGN GOBASIL HAMBURG GERMANYA05/037 HOMEMADE IS BEST IKEA DEPARTMENT STORE FORSMAN & BODENFORS GOTHENBURG SWEDENSELF PROMOTIONA06/018 IVITY CARDBOARD CITY IVITY DESIGN AGENCY IVITY BRAND CORP LISBON PORTUGALA06/029 CONCERTMILK DORTMUND CONCERTHALL SEASON 2010/2011 JUNG VON MATT HAMBURG GERMANYA06/037 BLACK PENCIL CALENDAR LEO BURNETT SELF PROMOTION LEO BURNETT GUATEMALA GUATEMALA CITY GUATEMALAA06/065 THE INTERACTIVE COAL-GATE BBDO ADVERTISING AGENCY BBDO GERMANY DÜSSELDORF GERMANYA06/085 LADYBUG HOGAR CLINICA SAN JUAN DE DIOS TELETON JWT LIMA PERUA06/090 THE VIEW OF THE BRANDS JWT JWT JWT BRAZIL SÃO PAULO BRAZILA06/104 PIRACY ART EXHIBIT FIRSTFLOORUNDER ART EXHIBITION PIRACY TBWA\ITALIA MILAN ITALYA06/118 METALLIC INK UNDERCLOTHES 4TH AMENDMENT WEAR METALLIC INK UNDERCLOTHES 4TH AMENDMENT WEAR BOULDER USAA06/120 ALL ABOUT ACUPRESSURE DR. S M VAIDYA ACUPRESSURE TREATMENT OGILVY & MATHER MUMBAI INDIAA06/122 MAKE SOMEONE’S DAY METRO METRO NEWSPAPER THE PARTNERS LONDON UNITED KINGDOMA06/133 LIVING TYPOGRAPHY MUDRA COMMUNICATIONS SELF PROMOTION MUDRA COMMUNICATIONS MUMBAI INDIAA06/141 BRAND ADDICTED AGENCY W&CIE DESIGN & COMMUNICATION AGENCY W&CIE PARIS FRANCEA06/144 COME SIT AND PLAY JAYA DESIGN ZOO BENCH GIOVANNI+DRAFTFCB RIO DE JANEIRO BRAZILA06/159 APPLE BOX LEO BURNETT SYDNEY LEO BURNETT SYDNEY LEO BURNETT SYDNEY AUSTRALIAPUBLICATIONS & BUSINESS COMMUNICATIONSA07/008 CANYON BRAND BOOK CANYON BICYCLES PREMIUM BICYCLES KMS TEAM MUNICH GERMANYA07/023 LOVE BLOSSOMS HERE MOTHER’S PRIDE / MARVEL GROUP OF COMPANIES PRESCHOOL OUT OF THE BOX NEW DELHI INDIAA07/034 BRAZILIAN TWITTERATURE CLASSICS SUZANO PAPEL E CELULOSE POLLEN PAPER SANTA CLARA SÃO PAULO BRAZILA07/038 THE UNBELIEVABLE IS FOUND AT EMILIANO HOTEL EMILIANO HOTEL EMILIANO BOOK JWT BRAZIL SÃO PAULO BRAZILA07/042 BOOKS VIRADA SUSTENTAVEL VIRADA SUSTENTÇVEL SUSTAINABLE TURN LEW’LARA\TBWA SÃO PAULO BRAZILA07/050 HOWTO MAGAZINE / THE BLACK ISSUE OGILVY OGILVY OGILVY FRANKFURT GERMANYSMALL BUSINESS - LOCAL OR OPERATING IN A RESTRICTED AREA.A08I/001 2010’S FAIREST ANNUAL REPORT LEMONAID BEVERAGES SOFT DRINK MANUFACTURER JUNG VON MATT HAMBURG GERMANYA08I/002 THE REPORT THAT ATTRACTS MONEY AGENCIA REGIONAL DE RECAUDACIÎN TAX COLLECTION AGENCY F33 MURCIA SPAINA08I/003 I AM ONE THOUSAND ENABLIS NON-FOR-PROFIT ORGANIZATION COSSETTE MEDIA MONTRÉAL CANADAILLUSTRATIONA09/033 GECKO AUDI AUDI QUATTRO KEMPERTRAUTMANN HAMBURG GERMANYA09/043 ENEMIES WOCKHARDT LIMITED OSTEOARTHRITIS THERAPY SORENTO HEALTHCARE COMMUNICATIONS MUMBAI INDIAA09/097 CHICKEN LIPS IBM IBM OGILVY FRANCE PARIS FRANCEA09/112 GOING GOING GONE RED! RICHARD HOUSE GO RED! THE PARTNERS LONDON UNITED KINGDOMA09/117 SWITCH OFF PROCTER & GAMBLE BOUNCE LEO BURNETT IBERIA MADRID SPAINA09/121 WHALE LEGO LEGO OGILVY MALAYSIA KUALA LUMPUR MALAYSIAA09/122 SPIT PUBLIC HEALTH BUREAU OF FENGXIAN, SHANGHAI PUBLIC AWARENESS OF SPITTING OGILVY SHANGHAI CHINAA09/130 DWARF DEPRESSION 1 LOVING HANDS MINISTRY LOVING HANDS MINISTRY MUDRA COMMUNICATIONS MUMBAI INDIAA09/132 DWARF DEPRESSION 3 LOVING HANDS MINISTRY LOVING HANDS MINISTRY MUDRA COMMUNICATIONS MUMBAI INDIAA09/142 DROUGHT GREENPEACE CAR FREE DAY LEO BURNETT HONG KONG HONG KONGA09/177 SEE IT THROUGH THEIR EYES PENGUIN BOOKS MALAYSIA DK’S ANIMAL ENCYCLOPEDIAS Y&R MALAYSIA KUALA LUMPUR MALAYSIAA09/185 MUSEUM OF CHILDHOOD POSTER CAMPAIGN MUSEUM OF CHILDHOOD MUSEUM OF CHILDHOOD ABBOTT MEAD VICKERS BBDO LONDON UNITED KINGDOMADVERTISING TYPOGRAPHYA10/003 SPRINTER APPLIES FOR A JOB DAIMLER MERCEDES-BENZ SPRINTER LUKAS LINDEMANN ROSINSKI HAMBURG GERMANYA10/009 LIGHT WALL REFLECTION BMW BMW M3 COUPE SERVICEPLAN MUNICH GERMANYA10/010 HANDS NATIONAL CARE FOR DOMESTIC VIOLENCE DOMESTIC VIOLENCE AWARENESS JWT LONDON LONDON UNITED KINGDOMA10/023 LOVE/HATE THE ADVERTISING AND DESIGN CLUB OF CANADA THE ADVERTISING AND DESIGN CLUB OF CANADA LEO BURNETT TORONTO CANADAA10/025 MICHAEL JACKSON BILLBOARD MAGAZINE ALMAPBBDO SÃO PAULO BRAZILA10/029 KIT KAT KLOCKS NESTLÉ KIT KAT JWT LONDON LONDON UNITED KINGDOMA10/039 NON AU QUOTIDIEN QUOTIDIEN (NOT YOUR EVERYDAY EVERYDAY) MONOPRIX MONOPRIX HAVAS CITY PARIS FRANCEA10/050 WMF APPLE WMF WMF PEELERS KNSK WERBEAGENTUR HAMBURG GERMANYTUESDAY, JUNE 21,2011

D3-AD2:Mise en page 1 20/06/11 20:29 Page 56

DESIGN SHORTLIST57CAT TITLE ADVERTISER PRODUCT ENTERED BY COUNTRYDESIGN TYPOGRAPHYA11/002 DEAR BILL SOCIETY OF DESIGN SPEAKER SERIES GO WELSH LANCASTER USAA11/004 A PICTURE SPEAKS A THOUSAND WORDS PAUL THOMPSON PHOTOGRAPHY THE CHASE CREATIVE CONSULTANCY MANCHESTER UNITED KINGDOMA11/007 LOEWE 3D LOEWE OPTA 3D POSTER SCHOLZ & FRIENDS BERLIN GERMANYA11/008 GRAPHIC EXPLANATION PIE INTERNATIONAL GRAPHIC EXPLANATION IN ADVERTISEMENT(BOOK) TOKYU AGENCY TOKYO JAPANA11/020 PEARSON TYPOGRAPHY PEARSON EDUCATIONAL SERVICES COMPANY INTERBRAND LONDON UNITED KINGDOMBROADCAST DESIGN AND GRAPHICS INCL. ANIMATIONA12/009 2010 OPEN TITLES OFFF INTERNATIONAL FESTIVAL INTERNATIONAL FESTIVAL THE MILL NEW YORK USAA12/017 BALLOONS MTV MTV LODUCCA SAO PAULO BRAZILDESIGN PHOTOGRAPHYA13/019 HOMEMADE IS BEST IKEA DEPARTMENT STORE FORSMAN & BODENFORS GOTHENBURG SWEDENA13/025 SR. AMOR: MODEL SALVATION ARMY SALVATION ARMY JWT ARGENTINA BUENOS AIRES ARGENTINAONLINE DIGITAL DESIGNB01/003 SOUR/MIRROR ZENITH INDEPENDENT BAND MASASHI QANTA SAQOOSHA HIROKI TOKYO JAPANB01/019 HIDDEN HEROES HI-CONE MULTIPACK GRIMM GALLUN HOLTAPPELS HAMBURG GERMANYB01/022 WALL OF FAME EDDING WRITING TOOLS COMPANY KEMPERTRAUTMANN HAMBURG GERMANYB01/034 DIRECTING SHADOWS MOTO WAGANARI INTERACTIVE LIGHT GALLERY OGILVY FRANKFURT GERMANYB01/044 TABIO SLIDE SHOW TABIO LEGWEAR TAIYO KIKAKU TOKYO JAPANB01/053 BIT.CODE SAP BUSINESS SOFTWARE OGILVY FRANKFURT GERMANYOFFLINE DIGITAL DESIGNB02/002 MOBILITY OTTO BOCK HEALTHCARE MOBILITY INSTALLATION ART+COM BERLIN GERMANYB02/012 THE COSMOPOLITAN DIGITAL EXPERIENCE THE COSMOPOLITAN OF LAS VEGAS HOTEL DIGITAL EXPERIENCE DIGITAL KITCHEN CHICAGO USAB02/018 WATSON IBM IBM OGILVY & MATHER NEW YORK USAB02/019 AUDI MEDIAWALL - GENEVA INTERNATIONAL MOTORSHOW 2010 AUDI AUDI A1 MUTABOR DESIGN HAMBURG GERMANYB02/025 THE CANVAS EXPERIMENT CONVERSE EMEA CONVERSE SHOES PERFECT FOOLS STOCKHOLM SWEDENTEMPORARY RETAILC02/011 MR. LEE, TAILOR TO SUPERHEROES AND VILLAINS SONY PLAYSTATION DC UNIVERSE ONLINE LEO BURNETT IBERIA MADRID SPAINPOINT OF SALEC03/002 DICKY BIRD PROMOTION GÖRTZ BOOK AND PACKAGE DESIGN GÜRTLERBACHMAN HAMBURG GERMANYC03/007 LOEWE 3D LOEWE OPTA 3D POSTER SCHOLZ & FRIENDS BERLIN GERMANYC03/008 SAPPORO TAP HANDLE SLEEMAN BREWERIES BEER TAP HANDLE DENTSU CANADA TORONTO CANADAC03/015 CLASS IS IN SESSION FOOT LOCKER FOOT LOCKER SAPIENTNITRO MIAMI USAC03/038 EXPLOSIVE PAIN PARAS PHARMA STOPACHE Y&R DUBAI UNITED ARAB EMIRATESC03/041 ANTA LI XIAOXU’S SHOEBOX INSTALLATION ANTA SPORTS PRODUCT SPORTS JWT SHANGHAI CHINAC03/045 COBWEB FIAT FIAT ADVENTURE LINE LEO BURNETT BRASIL SÃO PAULO BRAZILC03/048 DUCKED FOOT LOCKER CONVERSE FOOTWEAR SAPIENTNITRO LONDON UNITED KINGDOMC03/050 SEE IT THROUGH THEIR EYES PENGUIN BOOKS MALAYSIA DK’S ANIMAL ENCYCLOPEDIAS Y&R MALAYSIA KUALA LUMPUR MALAYSIAHOSPITALITY/LEISUREC04/001 SLOW - THE LOUNGE FOR EXTREMELY BUSY PEOPLE BRITISH AIRWAYS COMAIR BUSINESS CLASS FLIGHTS GRID WORLDWIDE BRANDING & DESIGN JOHANNESBURG SOUTH AFRICAC04/003 THE COSMOPOLITAN DIGITAL EXPERIENCE THE COSMOPOLITAN OF LAS VEGAS HOTEL DIGITAL EXPERIENCE DIGITAL KITCHEN CHICAGO USAEXHIBITIONS & LIVE EVENTSC05/042 PEACE SHADOW PROJECT HIROSHIMA PEACE MEMORIAL MUSEUM NUCLEAR WEAPONS AWARENESS HAKUHODO TOKYO JAPANC05/050 AUDI MEDIAWALL - GENEVA INTERNATIONAL MOTORSHOW 2010 AUDI AUDI A1 MUTABOR DESIGN HAMBURG GERMANYC05/051 THE INTERACTIVE COAL-GATE BBDO ADVERTISING AGENCY BBDO GERMANY DÜSSELDORF GERMANYC05/053 SKYCOMIC ADIDAS ADIDAS FOOTBALL TBWA\HAKUHODO TOKYO JAPANC05/054 BURMA HUMAN RIGHTS WATCH HUMAN RIGHTS PETITION JWT NEW YORK USAC05/072 YANG AI (DESPAIR WHIRLPOOL) GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB YANG AI LEO BURNETT SHANGHAI CHINAPUBLIC SPACESC06/005 YOUR GAME IS YOUR VOICE NIKE SPORTS APPAREL WIEDEN+KENNEDY SHANGHAI CHINAC06/013 THE PALLET PROJECT BRANDBASE CONCEPTUAL INTERIOR DESIGN BRANDBASE AMSTERDAM THE NETHERLANDSC06/014 BOTA BOTA, SPA-ON-WATER BOTA BOTA FLOATING SPA SID LEE MONTREAL CANADAC06/040 SEE POTENTIAL AL NOOR TRAINING CENTRE FOR CHILDREN WITH SPECIAL NEEDS TRAINING CENTRE FOR CHILDREN WITH SPECIAL NEEDS Y&R DUBAI UNITED ARAB EMIRATESC06/055 DISPOSABLE FOREST GREENPEACE GREENPEACE OGILVY BEIJING CHINAI. OWN LABEL AND PRIVATE LABEL BRANDSD01I/002 BLUE SKIES FRESH FRUIT RANGE BLUE SKIES FRESH FRUIT RANGE WILLIAMS MURRAY HAMM LONDON UNITED KINGDOMD01I/006 GOOD LIFE ICA RETAIL STORE CORPORATE MESSAGE KING STOCKHOLM SWEDENII. CORE FMCGD01II/001 YUMMY TUMMY KOALAS GEORGE WESTON FOODS YUMMY TUMMY KOALAS LANDOR ASSOCIATES SYDNEY AUSTRALIAIII. PREMIUM BRANDD01III/002 BRICKSTONES T.D.G. VERTRIEBS CAKE MIX KOLLE REBBE HAMBURG GERMANYD01III/005 MLK BUSINESS CONCERN PRODMOL MLK DEPOT WPF MOSCOW RUSSIAD01III/009 CHEESE PENCILS T.D.G. VERTRIEBS PARMESAN CHEESE KOLLE REBBE HAMBURG GERMANYD02III/009 ABSOLUT GLIMMER THE ABSOLUT VODKA COMPANY VODKA FAMILY BUSINESS STOCKHOLM SWEDEND02III/015 FARRIER WINES JACKSON FAMILY WINES FARRIER WINE DUNCAN/CHANNON SAN FRANCISCO USAI. OWN LABEL AND PRIVATE LABEL BRANDSD03I/007 TEA MONOPRIX MONOPRIX HAVAS CITY PARIS FRANCEII. CORE FMCGD03II/009 COCA-COLA 2010 SUMMER CAN COCA-COLA COCA-COLA TURNER DUCKWORTH LONDON UNITED KINGDOMI. OWN LABEL AND PRIVATE LABEL BRANDSD04I/003 SIX SCENTS PARFUMS: SERIES THREE SIX SCENTS PARFUM FRAGRANCE COLLECTION METAPROJECT NEW YORK USAD04I/006 GÖRTZ 17 SHOELACE BOX GÖRTZ 17 SHOES KEMPERTRAUTMANN HAMBURG GERMANYII. CORE FMCGD04II/009 TARGET HEAVY FOOD MEDICOM PHARMA DIGESTION AID BBDO GERMANY DÜSSELDORF GERMANYD04II/011 DIZAO ORGANICS EXAMONE ENTERPRISES DIZAO ORGANICS DEPOT WPF MOSCOW RUSSIAD04II/012 THE LONGEST LASTING BATTERY PANASONIC ALKALINE BATTERY SCHOLZ & FRIENDS BERLIN GERMANYIII. PREMIUM BRANDD04III/001 LEE - NEVER WASTED VF ARVIND MILLS LEE SHOPPING BAG HAPPY CREATIVE SERVICES BANGALORE INDIASUSTAINABLE PACKAGINGD05/006 STOP THE WATER WHILE USING ME! T.D.G. VERTRIEBS SKINCARE PRODUCTS KOLLE REBBE HAMBURG GERMANYSPECIAL EDITIONS & PROMOTIONAL PACKAGINGD07/002 STR BOTTLE HEINEKEN INTERNATIONAL BEER DBOD AMSTERDAM THE NETHERLANDSD07/003 BIRD PACKAGING GÖRTZ PACKAGING DESIGN GÜRTLERBACHMAN HAMBURG GERMANYCONSUMER PRODUCTSE01/003 ALL ABOUT TEA ALL ABOUT TEA TEA MOVING BRANDS LONDON UNITED KINGDOMCONSUMER SERVICESE02/007 SONAE BRAND IDENTITY SYSTEM SONAE MUTLINATIONAL RETAIL GROUP IVITY BRAND CORP LISBON PORTUGALE02/025 TRANSMEDIALE.11 KULTURPOJEKTE BERLIN FESTIVAL FOR MEDIA AND ARTS RUDDIGKEIT BERLIN GERMANYE02/033 KANTAR BRAND IDENTITY KANTAR MARKET RESEARCH COMPANY THE PARTNERS LONDON UNITED KINGDOME02/034 FIOCCA STUDIO FIOCCA STUDIO PHOTOGRAPHY COSSETTE COMMUNICATION TORONTO CANADATUESDAY, JUNE 21,2011

FOCUS ON US HISPANIC MARKET 59Hispanicwake-up callThe growth of the Hispanic market in the United States isbeing seen as a game-changing way to boost ROI.Hispanic agencies give their views to Maria EugeniaGomez of PRODU, Miamir GustavoRazzetti, chiefstrategy andengagementofficer, GrupoGallegos: The 2010census was a“wake-up call toadvertisers”n Sergio Alcocer,president and chiefcreative officer atLatinWorks: “We want toknow what this growthmeans, and not just itssize”n Aldo Quevedo, president,Dieste: “Advertisers wantmore contact with all theHispanics out there”f Alejandro Ortiz,creative director ,Casanova Pendrill:“Advertisers willhave to presentnew choices totheir customers”RESULTS of the 2010 census showed that 50.5million Hispanics live in the US, 16.3% of thecountry’s total population. The correspondingdemographic study in 2000 showed there werethen only 35.5 million Latinos, which means thatin 10 years the population has jumped by 46.3%.“The figures obtained by the 2000 census were a wake-upcall to advertisers about the growing Hispanic population. Butresults of the 2010 census now have companies asking themselveswhat they should be doing in this market,” says GustavoRazzetti, chief strategy and engagement officer of Grupo Gallegos.The trend is sparking companies’ marketing teams to reviewtheir investment levels and the possible ROI of the strategiesthey currently have in the works.According to Sergio Alcocer, president and chief creativeofficer at LatinWorks: “The figures provided are undoubtedlyTUESDAY, JUNE 21,2011

FOCUS ON US HISPANIC MARKET 61important, but the number by itself is not what we’re after — wewant to know what this growth means, and not just its size. Formany years the idea of investing in the Hispanic market has beenaround as a strategy, but now it must become a goal — that’s themost important message to clients.”The demographic study also confirms the existence of ayoung population within the segment, young people comfortablewith using both English- and Spanish-language media, butwho remain culturally identified with their Hispanic roots. They’rebicultural, in other words. Which is why every brand must havea strategy that strikes a balance between the Hispanic and generalmarkets.Confirmation of the strong Hispanic presence in the UShas awakened advertisers’ interest in updating their advertisingbudgets. For those that have not yet penetrated the Hispanicmarket, confirmation of the swift growth of this minority is makingthem take another look to understand the benefits of a segmentthat doesn’t just speak Spanish, nor has it only recentlyimmigrated. Latinos as a population segment have shown theirability to drive the nation’s economy.The relevance of this new data for clients and the consequentneed to redirect their investments while showing themthe importance of the Hispanic market led the Association ofHispanic Advertising Agencies (AHAA) to stage a joint seminarwith the United States Census Bureau, focused on what this consumersegment’s purchasing power of $1.3bn means to companies,brands and the growth of the economy.Regarding a shift of investment to the Hispanic market,Alcocer says: “Budgets for the coming year will be strong, they’llcome from two things: from new brands that big, diverse corporationslike Procter & Gamble and Kraft will put on the market,and from advertisers who currently invest little but are beginningto understand the growth and importance of this market,facts that will lead them to invest more.”The critical question arising from this milestone in Hispanicdemographics is what advertisers who already have a presencein the market, or who are just getting into the market, shoulddo now in order to establish meaningful communications withthis consumer, as well as what innovations agencies need tocome up with to win their investments.The answer to that question, says Alejandro Ortiz, creativedirector at Casanova Pendrill, is: “Advertisers will have to presentnew choices to their customers, and also be more flexiblewhen it comes to communicating with them, integrating differentmedia into their campaigns, like social networks and digitalformats that allow them to send a positive message to Hispanicswho are no longer as ready to spend money as they were before.”For his part, Dieste president Aldo Quevedo believes thatagencies have to revise their perception of Hispanic consumers— they have to stop thinking it’s just a matter of language. “Advertiserswant more contact with all the Hispanics out there, andthat has become the trend. Agencies that figure out and really“FOR YEARS THE IDEA OF INVESTING INTHE HISPANIC MARKET HAS BEENAROUND AS A STRATEGY, BUT NOW ITMUST BECOME A GOAL”Sergio Alocer, LatinWorksunderstand that the bicultural route is the way this country isgoing will be the successful ones.”Small shifts toward the Hispanic market can already beobserved in advertising investment, specifically by companiesthat have some but not of all of their brands represented there.Quevedo says with regard to this trend that big companies suchas PepsiCo are beginning to think about promoting more of theirproducts to the Latino segment — a possibility arising from thedevelopment in 2010 of a Pepsi multiplatform campaign dubbedYo Sumo, which showed the country what an impact Hispanicconsumers can have. Another company mentioned was Hershey’s,currently considering including new products in its Hispanicadvertising budget. But it’s not just consumer brands thatare giving importance to the Hispanic segment — Google hasdeveloped a research strategy focused on the cultural identity ofLatinos more than on the difference of language, seeking toincrease significantly the advertising aimed at Spanish-languagedigital media in the US. The latest study undertaken by Googleconfirms projections of rapid advertising growth in Latino digitalmedia. The Google study shows that Hispanics are some ofthe biggest consumers of online videos compared with the generalpopulation, and they’re much more into using mobile phonesto access product reviews and advertising.“Social networks are no longer a trend but an all-encompassingfact — there’s no way to think of advertising today as aneffort isolated medium by medium, and I think that integratingmessages is the only basis for a complete communications strategy.Social networks and digital media provide us with platformsthat complement the brand message, and I don’t believethat you dilute it when you express it in different places in differentways,” Alcocer says.The whirlwind stirred up by census confirmation that morethan 50 million Hispanics live in the US — a figure that was anopen secret before — has sparked awareness of the immediateneed to invest in this market, as well as the importance of havingcampaigns that rely not only on traditional media but also onactions that are bicultural, digital, social and interactive.This is a huge opportunity for agencies and media to expandtheir efforts to boost investments by clients who are already truebelievers in this market, and to win over those who are still a littlecautious about seeking the rewards the Latino segment inthe United States will bring them.^ACCESSALL AREASwww.lionsdailynews.comUPDATED ALL DAY, EVERY DAY. THE OFFICIAL CANNES LIONS NEWS WEBSITETUESDAY, JUNE 21,2011

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM SUNDAY, JUNE 19, 2011MUH•TAY•ZIK/HOF•FERplexity level that could deepen differencesshaping innovationTODAY’SSEMINARSALL SEMINARS ARE IN THE DEBUSSYUNLESS INDICATEDCANNES APPthose whose views can beseen and heard via the firsteverCannes Lions app, whichoffers delegates the chance totap into video interviews conductedas part of an augmentedreality project byPHD Worldwide running atthis year’s Festival. PHD hasteamed up with mobile augmented-realitycompany Zapparto bring to life a printcampaign featuring 15 industryluminaries. Delegates canPatti Smith Arianna Huffington Robert Redforddownload the Cannes appwith in-built Zappar technologyto activate videos on theirmobiles by scanning the‘Advertising Moves On’posters and flyers around thePalais, and print ads in LionsTHE POWER of global creativityis focusing media attention music seminar. Following in the Tipping Point author Malcolmthe annual Grey New York innovation with Blink and The Daily News. The videos showon Cannes this week. With a footsteps of Yoko Ono, Donovan,John Legend, Tony Ben-At the Yahoo! seminar on Tues-Gladwell.record-breaking 29,000-pluscompetition entries, the Festivalexpects more than 9,000 Zandt, Smith will be discussing As Conversation Catalyst, Rossnett and Little Steven van day, under the banner Contentregistered delegates this year, music, creativity and her career Levinsohn, executive vice-presidentof Americas region atwho will have the opportunityto immerse themselves in creative director and vice-chair-Yahoo!, will be joined by actor,so far with Tim Mellors, globalover 50 seminars featuring leadingnames from the worlds of On Monday, Dana Anderson, Redford, and Electus founderman of Grey Group.director, and producer Robertmedia and entertainment. senior vice-president of marketingstrategy and commu-discussing who, if anyone, isBen Silverman. The trio will beAmong the names is singer, poetand performer Patti Smith, who nications for Kraft Foods, will the king of the content kingdom.turn to page 5will be speaking on Friday at be exploring the paradoxes ofMark Holden, PHD Worldwidebusiness leaders giving theirviews on the industry, amongthem Hamish Pringle, outgoingdirector general of IPA;Adam Morgan, founder ofTHE NEWLY launched Creativeness jury president Jean-Marie eatbigfish; and Andy Fennell,Effectiveness Lions will rewardDru, president and chairman of chief marketing officer at Diageo.Mark Holden, globalcreativity that has shown a measurableand proven impact on atruly honoured to serve as the strategy and planning direc-TBWA\Worldwide, said: “I feelclient’s business — creativityjury president for the first-ever tor at PHD, will be presentingthat affects consumer behaviour,Cannes Creative Effectiveness his vision of the future in thebrand equity, sales and, whereLion. It took years for the idea Beyond The Horizon seminaridentifiable, profit.of creativity to become acceptedas being a source of effective-believes that the social-mediatomorrow at 13.30. HoldenWith ROI (return on investment)of growing importance to clients,ness. Cannes has participated in revolution has fundamentallythe Festival intends that the categorywill establish a direct cor-incredibly rich and varied and that this, in turn, israising that awareness. And the changed the fabric of societyrelation between creativity andCannes Lions environment has changing the physics of howeffectiveness. Creative Effective-Jean-Marie Drualso helped a lot.” turn to page 5FESTIVAL NEWS P1 -5 FOCUS ON SWEDEN P7 SCREENINGS P16rules for driving marketing performancebillion? Find out hereinnovatescience can tell us about creativitycan, should and will look likee-publishingTODAY’SSEMINARSALL SEMINARS ARE IN THE DEBUSSYUNLESS INDICATED PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM MONDAY, JUNE 20, 2011“WELCOME to the very firstInternational Festival of Creativity.It is, of course, the 58thCannes Lions, but this is thelatest in a series of straplinechanges for the Festival.Launched as the Festival duFilm Publicitaire, English wasadopted as the event’s languageEric Schmidt Frank Holland Ross Levinsohnin the 1980s, with the InternationalAdvertising Film Festivaldropping ‘Film’ in the1990s (to many howls ofprotest) as other entry sectionswere added.“But now, as the industry shiftsits shape, and communicationsTHE GROWING presence of printing. Microsoft’s Frank Holland,newly appointed as cor-Network every month, we Cannes Lions is no longer sim-hours are spent on the Xbox Live becomes more complex,technology companies at Lionsis testament to the fact that the porate vice-president of advertisingand online business, is vation.” YouTube has created a indeed the industry is nobelieve this is a very exciting innoplyabout ‘advertising’, asdigital eco-system is now anessential and fully integrated responsible for meeting the needs space where delegates can recreateads and star in them, whilepart of modern creativity. HP of the company’s advertising customersand partners. “One Nokia and Samsung have cre-and AlmapBBDO are hosting amaster class, featuring Marcos month ago we introduced a new ated hi-tech networking areasMedeiros, senior art director of online advertising format called with interactive kiosks. Yahoo!AlmapBBDO, on Friday, when Filmstrip, which has been very will once again be an unmissablepresence during the Festi-he will discuss the strategy and well received by brands, especiallycar manufacturers,” he val, with Ross Levinsohn talk-execution behind the award-winningBillboard campaign. said. “We have also developed ing to Robert Redford. Google’sMadeiros will also be talking a way to use the Xbox Kinect systemto interact with advertis-Media Person Of The Year 2011Eric Schmidt is the Cannes Lionsabout how the creative engineeringmovement led to a highly ing using gestures, which opens underlining Google’s contributionto changing the way peo-interactive campaign experience up a huge range of possibilitiesthat tapped into the passion of for engaging with consumers. ple around the world access information.Facebook, Adobe, Dolbymusic fans and leveraged the “When you take into accountimpact of personalisation that globally there are 55 millionXboxes, and that 2.1 billionand AOL are also all in Cannesthrough the power of digitalPhil Thomas, Festival CEOlonger simply about advertising.With the interweaving ofPR, Design, Media, Digital andANOTHER global measure of using a different methodology.We have a strict methodollistedand goes on to win an was: what does describe whatculations. If an entry is short-much more, the question thensuccessful creativity is launchedat this year’s Festival — the ogy for calculating the Agency award, the shortlist point is not the Festival is all about? Well,Holding Company Of The Year Of The Year, Independent counted. In the event of a tie, that decision was easy: Cannesaward. The first winner of this Agency Of The Year and NetworkOf The Year. We felt it was of the awards will be taken into always be, about one thingfirst the number then the rank has always been, and willaward will be announced onSaturday, honouring the holdingcompany that obtains the holding companies so we got essary, the full shortlist points. “Every Cannes throws up some-important to use the same for consideration, and then, if nec-above all others: creativity.highest scores for successes in official rankings using our Award points are: 12 each for thing new, and right now wethe Film, Film Craft, Press, Outdoor,Radio, Media, Cyber, companies owned 20% or more ative Effectiveness Grand Prix; week. Except that, if the lastmethodology.” All agencies or Titanium Grand Prix and Cre-don’t know what’s in store thisDirect, Promo, Design, PR, Titaniumand Integrated sections. tribute points to the award in for Titanium Lion; seven points it will be surprising, educa-by a holding company will con-10 for all other grands prix and 58 years are any kind of guide,Phil Thomas, the Festival CEO, all categories. All shortlisted for a Gold Lion; five for Silver; tional, eye-opening and a lotexplained: “We found that each entries and awards won by affiliateswill be included in the cal-three for Bronze; one point for of fun. Enjoy the Festival,company calculated its resultsshortlisting.^FESTIVAL NEWS P1 -13 SHORTLISTS: PROMO & ACTIVATION; PRESS; MEDIA; OUTDOOR; RADIO; DIRECT; & PR P14 FOCUS ON FRANCE P47WARC.COM P48 FOCUS ON LONDON P50PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM TUESDAY, JUNE 21, 2011car— the Fiat Miothe panel debateimpact upon humanity’s most critical issues?cessful mobile game TODAY’SSEMINARSALL SEMINARS ARE IN THE DEBUSSYUNLESS INDICATEDlearning and education. It isabout understanding theindustry as it evolves with anever-increasing velocity. It isabout networking and meetingwith our peers to discoverwhat is happening in differentmarkets across theglobe.Underlying that is the onething we all aspire to and getinspired by, and that is greatcreative work — work thatlingers in our minds long afterwe have seen the executions;work that makes us want toDirect action … Schill and his jurors turned the tables on photographers by rising as one to take pictures of themgo home and do better.In a sense what happens inCannes is not as important aswhat you take home fromCannes; take home for youruse and for the use of otherswith whom you work. To doMCCANN Erickson Bucharest to the Rom chocolate bar campaignwhen three entries were campaign was revealed as being immerse yourself in all aspectsdemonstrated in Bucharest, the that, however, you mustwon twice within hours at theFestival yesterday, carrying off in contention. He approved of a joke,” Brown said. “There was of the Festival — the screeningrooms, the seminars andGrands Prix in Promo & Activationand Direct with a daring cam-away the Direct — the partic-product outperformed the mar-workshops, the master class-the double win: “If you take a 79% increase in sales and thepaign for a Romanian chocolate ipation of the consumer — it ket by over 20%.”es and the award ceremonies,bar. Promo & Activation jury wouldn’t work. They forced the The Promo & Activation jury as well as the many socialpresident Warren Brown said consumer to act and interact.” awarded five Gold Lions, events scheduled each day.his group’s decision was unanimous:“We discussed it at some bearing the Romanian flag on campaign by DDB Singapore Cannes by their company isRom bars, sold since 1964 and including one for the StarHub Fact is, anyone that is sent tolength and, in so doing, the the wrapper, had lost touch — also a contender for a Grand privileged and they should usecampaign only got better. The with the country’s youth, who Prix — as well as 17 Silver and that privilege to advanceeffect was a bit like meeting were disillusioned with all 30 Bronze Lions. The Direct themselves, their associatesyour best mate for a drink and things Romanian. McCann jury presented 10 Gold, 15 Silverand 30 Bronze Lions. Fes-return.and their companies on theirfinding he has had a sex change. Erickson’s solution was toIt’s an absolutely fantastic and replace the normal wrapper tival chairman Terry Savage That is the sort of payback thatvery brave campaign that had with the American flag and, agreed that Romania rarely will see you here next year andbuilt-in creative accountability,because it had to work and in English with an American “The first time they won afor a week, adverts were run appeared among Lions winners.it had to work quickly.” AlexanderSchill, Direct jury presi-taste of coolness”. “After one returned home the presidentproclaiming the bars as “the Bronze Lion, when theydent, found only one dissenter week, in which Facebook pages of the country re-presented thefrom awarding the top prize were started and flash mobsCLEMENGER BBDO Melbournehas won the PR Grand of Australia,” Senay said. “And up of a relationship — some-itself from the other large banks in using the idea of the breakPrix with a campaign for NationalAustralia Bank (NAB), able because it not only re-posirienced— achieved a kind ofwhat it achieved was remarkthingthat everyone has expe-described by jury president tioned NAB and transformed conceptual ju-jitsu by using theDavid Senay as “brilliant”. its image, but it also de-positionedthe bank’s competitors. itself.” When asked why anpower of the opposition against“The campaign was based onthe idea of breaking up, because It’s a highly creative and very advertising agency was againthe bank wanted to distinguish opportunistic campaign that, the winner of the turn to page 3Terry Savage, Festival chairmanFESTIVAL NEWS P1 -13 PR WINNERS P16 DIRECT WINNERS P25 PROMO WINNERS P35 CYBER SHORTLIST P45DESIGN SHORTLIST P55 FOCUS ON US HISPANIC MARKET P59 SCREENINGS P64LIONS 2011DAILYNEWS10.30 GOVIRAL PRESENTS: THE LONG IDEASeventy-one per cent of US women canidentify the phrase ‘Because I’m Worth It’as the L'Oreal signature. Goviral believes itis the result of a ‘long idea’ — the conceptthat familiarity breeds contentment11.30 SAPIENTNITRO PRESENTS: CULTURECLUBBING WITH THE BRANDBrands that stand the test of the social revolutionare those that create cultural capital12.30 WGSN PRESENTS: ALIGN TO THEMACRO TRENDS DRIVING PRODUCT DEVEL-OPMENTImpress creative directors and prospects bybeing completely aligned to the macrotrendsdriving product development13.30 UM, L’OREAL & BMW PRESENT:ENTREPRENEURS ARE THE NEW CREATIVEDEPARTMENT (AND VICE VERSA)The new art of creativity is being driven bythe ideas, products and solutions createdby new businesses as they adapt14.30 THENETWORKONE PRESENTS: THEINDEPENDENT AGENCY SHOWCASE 2011Award-winning work and challenging viewsfrom Elephant Cairo, Special Group and15.30 IMC2 PRESENTS: FRIENDS WITHBENEFITSIn the digital world, Venn diagrams’ overlappingintersections represent not only wherevalues are shared, but also where relationshipsare found, forged and exploited16.30 FLEISHMAN-HILLARD PRESENTS:SOCIAL MOBILE MARKETINGMobile is seen as a potential equaliser —but it is also seen as adding a new com-17.30 NAKED PRESENTS: THE THREE CS OFMODERN CREATIVITYNaked Communications’ Jon Wilkins introducesthe three C's of modern creativity —community, crowdsourcing and co-creation— and demonstrates how these themes areBig names add weight toa record-breaking weekFestival honours EffectivenessUNWRAPPEDIR JOHN HEGARTYof BBH, and KeithSWeed and Babs Rangaiahof Unilever are amongmarketing works. ^LIONS 2011DAILYNEWS9.30 INITIATIVE PRESENTS: RETHINKINGPAID, EARNED AND OWNED Learn the new10.30 BBDO PRESENTS: MEET THESCREENS How do you earn your next11.30 KRAFT FOODS PRESENTS: KRAFTFOODS WITH MALCOLM GLADWELL AuthorMalcolm Gladwell explores the link betweenan organisation’s culture and its ability to12.30 DRAFTFCB PRESENTS: EXPLORINGTHE SCIENCE OF CREATIVITY Find out what13.30 PHD PRESENTS: BEYOND THEHORIZON A preview of the incredibletechnology on the horizon and what it willmean for advertising and marketing14.30 AOL PRESENTS: THE RE-CALIBRA-TION OF FORM AND FUNCTION ONLINEAOL’s Tim Armstrong and Arianna Huffingtonoutline what the brave new digital world15.30 (ESTEREL) SAWA PRESENTS:CINEMA – THE MEDIUM THAT INNOVATESAND INSPIRES An exploration of the bestuses of cinema from around the world15.30 ADOBE PRESENTS: ADVERTISINGMEETS DIGITAL PUBLISHING: THE HOTISSUE A look at the new opportunities foradvertisers and publishers in the era of16.30 DIAGEO PRESENTS: TRANSFORMINGMARKETING, TRANSFORMING THE CLIENTAGENCY MODEL, TRANSFORMINGCONSUMER AND BRAND RELATIONSHIPSMaking sense of the new world order formarketing17.30 ACT RESPONSIBLE PRESENTS:HOW ADVERTISING CAN SUCCESSFULLYADDRESS SOCIAL ISSUES A discussion ofthe best practices in social messagingInteractive impact drawsA-list digital delegationthis week. ^Holding companies in contentionCREATIVITYTAKES CENTRESTAGEI hope you go home inspired.”^LIONS 2011DAILYNEWS9.30 AGÊNCIACLICK ISOBAR & FIATPRESENTS: EMBRACING OPENNESS TOMAKE THE CAR OF THE FUTURE A look atthe creation of the first-ever crowd-sourced10.30 IPG & WOMEN’S LEADERSHIPNETWORK PRESENT: BEYOND MAD MEN:TOWARD GENDER BALANCE IN CREATIVEROLES Women are the world’s largestemerging market. So why aren’t there moreof them at the top? Martha Stewart joins11.30 YAHOO! PRESENTS: CONTENT ASCONVERSTION CATALYST Robert Redford,Ben Silverman and Ross Levinsohn discussstorytelling and the technology that fuels it12.30 STARCOM MEDIAVEST GROUP &TED SMG PRESENT: TED@CANNES: THEMEANING OF THE CONNECTED EXPERI-ENCE A 45-minute session about online,offline, social networks, storytelling andlooking differently at the world13.30 YOUTUBE PRESENTS: GOOD WORKHow can creative minds most positively14.30 DIGITAS & VEVO PRESENT:ARTISTS, BRANDS AND THE MARRIAGEOF MUSIC AND MARKETINGMusician Pharrell Williams joins the paneldebate on artists, brands and the evolvingconnection between them15.30 TEXTAPPEAL PRESENTS: THE 99 —THE FIRST GLOBAL ISLAM-INSPIREDFUSION BRAND An insight into the globalsuccess of The 99 Islamic comic superheroes16.30 COCA-COLA PRESENTS: LIQUIDAND LINKED MYSTIQUE Coca-Cola execsexplain the company’s new ‘Liquid AndLinked’ strategy17.30 HILL & KNOWLTON PRESENTS:ADDICTION: WHAT BRANDS CAN LEARNFROM ANGRY BIRDSHear the story behind the phenomenally suc-Double triumph for ‘brave’McCann Erickson RomaniaLion to them.” ^Aussies scoop PR Grand PrixLIONS: A LEGACYOF LEARNING“CANNES Lions is aboutfor many years after.” ^INSIDE BOXINSIDE BOXINSIDE BOXADVERTISEInterested in advertising in Lions DailyNews or on lionsdailynews.com?Contact Jerry or Lisa at the sales office onlevel 01 of the Palais des Festivals.Tel: 04 93 99 87 83jodlin@boutiqueeditions.comYOUR NEWSContact Julian Newby, editor,Lions Daily News, in the editorialsuite on level 01 of thePalais des Festivals to makean appointment.Tel: 04 93 99 87 86CELEBRATECelebrate with the world’s best in theWinners Edition of the Lions News.Contact Jerry Odlin at the sales officeon level 01 of th e Palais des Festivals.Tel: 04 93 99 87 83jodlin@boutiqueeditions.comWWW.LIONSDAILYNEWS.COM

Direct DirectLEVEL -1PRPRDesignDesignScreeningLoungeMediaMediaPressMediaPress PressYoung MarketersAcademyDesignOutdoor OutdoorRogerHatchuelAcademyYLCInteractive KiosksPromo & ActivationYLCMediaMagazineRacksRegistrationRehearsal RoomRegistrationYoung Lions ZoneYoungLionsZoneYoung LionsZoneYoung Lions CompetitionBriefing RoomYoung Lions CompetitionYoung Lions CompetitionWorkshop RoomLEVEL 5Salle EstérelLEVEL 4Auditorium KAuditorium JLEVEL 3Grand Auditorium BalconyDebussy Theatre BalconyAuditorium ALEVEL 1Grand AuditoriumDebussy TheatreMoFilmMicrosoft Advertising Cyber LoungeYouTubeLEVEL 0Press CentreMain EntranceSeminarScreening AreaCannes CreativeLeadersProgrammeRegistrationMagazine RacksShortlist ExhibitionsWorkshop RoomScreening LoungeInteractive KiosksYoung Lions ZoneYoung Lions CompetitionCannes Creative Leaders ProgrammeRoger Hatchuel Academysponsored by DraftfcbCannes Creative AcademyFor Young Marketerssponsored by WundermanRehearsal Room and Briefing RoomSeminar Screening AreaScreening LoungesLions Daily NewsCannes Lions Merchandise StoreExhibitors/Lounges07.01: Nokia07.02: YouTube07.03: HP11.01: A&F Korea11.03: Milliyet11.05: Fábrica11.07: Sharethrough11.11: Luerzers Archive11.13: shots11.15: Com&Call Phone Rental14.01: Grupo Estado14.02: Navteq16.01: Cirkus18.01: Grupo MM19.01: ABE Design17.20: ACC Japan20.02: IIAC20.0217.2018.0119.01Lions DailyNews14.0216.0114.0111.1511.1311.1111.0711.0511.0311.0107.03 07.0107.02Cannes LionsMerchandise StorePALAIS MAP

FILM LIONS SCREENINGSThis schedule is subject to change. Please consult the Lions Daily for the latest screening schedules.Grand Audi Audi A EstérelCATEGORIES SUNDAY 19 MONDAY 20 TUESDAY 21 WEDNESDAY 22 THURSDAY 23A. PRODUCT & SERVICEA01. Savoury foods 11:25 - 12:20 16:05 - 17:00A02. Sweet foods & snacks 16:20 - 18:05A0 3. Alcoholic drinks 14:00 - 15:45A04. Non-alcoholic drinks 10:15 - 11:25 11:35 - 12:45A05. Household: cleaning products 15:45 - 16:15A06. Household: other 12:40 - 13:00 18:55 - 19:15A0 7. Home appliances & furnishings 19:20 - 20:00 18:30 - 19:10A08. Cosmetics & beauty 19:05 - 19:50A09. Toiletries 11:25 - 11:50A10. Pharmacy 19:25 - 20:00A11. Clothing, footwear & accessories 18:30 - 19:20 19:10 - 20:00A12. Miscellaneous 11:20 - 11:30 09:55 - 10:10 14:00 - 14:15A13. Cars 13:30 - 16:10 14:55 - 17:35A1 4. Other vehicles, auto products & services 17:35 - 18:05 19:15 - 19:45A15. Home electronics & audio-visual 09:00 - 09:55 18:10 - 19:05A16. Retail stores 18:05 - 20:00 17:00 - 18:55A1 7. Restaurants & fast food outlets 17:55 - 18:40A18. Travel, transport & tourism 09:00 - 10:15 11:50 - 13:05A19. Entertainment & leisure 16:10 - 18:30 14:00 - 16:20A20. Publications & media 12:30 - 14:55 09:00 - 11:25A21. Banking, investment & insurance 09:00 - 11:35A22. Business equipment & services 18:40 - 19:25A23. Commercial public services 09:00 - 12:40 14:15 - 17:55A24. Corporate image 14:00 - 16:05A25. Broadcast idents & sponsorships 18:05 - 18:30 12:45 - 13:10A26. Public health & safety 10:00 - 11:15 09:00 - 10:15A2 7. Public awareness messages 16:15 - 18:10A28. Fundraising & appeals 09:00 - 10:00 12:20 - 13:20B. OTHER FILM CONTENTEntries in the ‘B. Other Film Content’ section will be available throughout the Festival in the Screening Lounge on Level -1.FILM CRAFT, TITANIUM ANDINTEGRATED LIONS SCREENINGSThis schedule is subject to change. Please consult the Lions Daily for the latest screening schedules.Audi KFILM CRAFT LIONSCATEGORIES SUNDAY 19 MONDAY 20 TUESDAY 21 WEDNESDAY 22 THURSDAY 23A. PRODUCT & SERVICEA01. Production design 09:00 - 11:00A02. Direction 12:55 - 20:00A0 3. Best Production Value 18:35 - 20:00 18:35 - 20:00A04. Cinematography 14:05 - 16:50A05. Editing 09:00 - 11:20A06. Script 11:00 - 13:35A0 7. Best use of music 14:25 - 18:35A08. Sound design 09:00 - 10:45 16:50 - 18:35A09. Special effects & computer graphics 10:45 - 12:40A10. Animation 11:20 - 13:35TITANIUM AND INTEGRATED LIONSCATEGORIES SUNDAY 19 MONDAY 20 TUESDAY 21 WEDNESDAY 22 THURSDAY 23A. PRODUCT & SERVICEA01/001-050 09:00 - 11:05A01/051-100 11:05 - 13:10A01/101-150 14:00 - 16:00A01/151-200 16:00 - 18:15A01/201-239 18:15 - 20:00A01/240-290 09:00 - 11:05A01/291-336 11:05 - 13:05A01/337-385 13:50 - 16:05A01/386-440 16:05 - 18:15A01/441-480 18:15 - 20:00FILM SHORTLISTSCREENINGSFriday 24 JuneGrand Audi 09:00 - 20:00Estérel 09:00 - 20:00Audi A 09:00 - 20:00Saturday 25 JuneEstérel 09:00 - 16:00Audi A 09:00 - 20.00FILM CRAFT,TITANIUM ANDINTEGRATEDSHORTLISTSCREENINGFriday 24 JuneAudi K 09:00 - 20:00Saturday 25 JuneAudi K 09:00 - 16:00PROMO &ACTIVATIONSHORTLISTSCREENINGSSunday 19 JuneEstérel 09:00 - 20:00DIRECTSHORTLISTSCREENINGSSunday 19 JuneAudi A 09:00 - 20:00Monday 20 JuneEstérel 09:00 - 12:00PR SHORTLISTSCREENINGSMonday 20 JuneAudi A 09:00 - 20:00MEDIASHORTLISTSCREENINGSTuesday 21 JuneAudi A 09:00 - 20:00