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'Ladies of the Night' Fashion the Boarding House - Real Estate ...

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<strong>Real</strong> <strong>Estate</strong> Magazine Editorial 493 for Printing“Mendocino To Have One Giant Party as 14 Saloons Dispense with <strong>the</strong>ir Stock <strong>of</strong> Liquid Refreshments!”Those in <strong>the</strong> Mendocino area who refused to give up <strong>the</strong>ir Saturday night drinking sprees were forced to hitchup horse and buggy for <strong>the</strong> long haul to Fort Bragg or Point Arena. It was said that, however tipsy, a man couldalways get home as long as he could find his horse. The crisis inspired a number <strong>of</strong> songs, like this lively tune,sung to <strong>the</strong> tune <strong>of</strong> “It’s a Long Way to Tipperary”“IT’S A LONG WAY TO POINT ARENA”It’s a long way to Point Arena,It’s a long long way to go,It’s a long way to Point ArenaWhere <strong>the</strong> beer and whiskey flows.Goodbye to beer and whiskey,Goodbye to rum and rye,It’s a long way to Point Arena,Since Mendocino went dry.In a remembrance by Herman Fayal, Fernance Lemos who had run a popular saloon frequented by <strong>the</strong>Portuguese community, was said to have announced before his saloon closed, “Well boys, I’ve got fifty gallons<strong>of</strong> wine in <strong>the</strong> back room. I can’t sell it so you might as well drink it.”“They started drinking in <strong>the</strong> afternoon and <strong>the</strong>n left to get something to eat, and returned to finish <strong>the</strong> fiftygallons.” Herman said, “I was sick for a week.”Most Mendocino saloonkeepers adapted to <strong>the</strong> new temperance law, with former saloons becomingrespectable businesses <strong>of</strong> all kinds. Fen Clyma’s saloon became a pool hall, Granskog’s Eagle Saloon becamea garage, and Billy Grotz sold out to Mr. De Grazia, who manufactured sausage and bologna. Fernance Lemosdecided to go into <strong>the</strong> grocery business. Frank Mendosa, who had barely had time to get his saloon and “chophouse” on a paying basis before <strong>the</strong> law passed, turned <strong>the</strong> building into a general store, which still thrivestoday.An Encouraging Outlook:Today will decide whe<strong>the</strong>r Mendocino and <strong>the</strong> several o<strong>the</strong>r incorporated towns and communities in <strong>the</strong> countythat have taken up <strong>the</strong> fight against <strong>the</strong> saloon are to be freed from its baleful influence not whe<strong>the</strong>r <strong>the</strong>y mustbecome its chattels for a fur<strong>the</strong>r period <strong>of</strong> time.The outlook is more encouraging than it was last year, and we believe when <strong>the</strong> votes are counted tonight <strong>the</strong>ywill show that <strong>the</strong> precincts that voted dry last year have gone dry again by increased majorities and that anumber <strong>of</strong> new precincts have been placed in <strong>the</strong> dry column.One thing is certain—that this movement will never stop until its purpose has been accomplished. It isworldwide in extent and is making great forward strides each year.The saloon man makes nothing by trying to prolong <strong>the</strong> saloon’s days. The quicker he accepts <strong>the</strong> situation andtakes up a legitimate line <strong>of</strong> trade or business <strong>the</strong> better it will be for him and for all concerned. He suffers fromits demoralizing influence as well as his patron, and it is pretty sure to number him one <strong>of</strong> its victims in <strong>the</strong> end.—An editorial in A.A. Heeser’s Mendocino Beacon, June 25, 1910.Although many saloon owners followed this sage advice, o<strong>the</strong>rs who were attracted to <strong>the</strong> obvious pr<strong>of</strong>it inillegal liquor began to flout <strong>the</strong> law, building up a secret list <strong>of</strong> customers up and down <strong>the</strong> coast formGreenwood/Elk to Caspar. Bootlegger or “blind piggers” as <strong>the</strong>y were known, <strong>of</strong>ten used <strong>the</strong> hotels, which had<strong>of</strong>ficially closed <strong>the</strong>ir bars, to peddle <strong>the</strong>ir illicit wares. Former saloon owner Billy Grotz was arrested repeatedlyfor bootlegging. Katy Tahja notes that, “The fact that Prohibition came to <strong>the</strong> Mendocino Coast a full ten yearsbefore it reached <strong>the</strong> rest <strong>of</strong> <strong>the</strong> country made for some very colorful cops-and-outlaws scenarios.” The Januaryfile:///Users/chuckhathaway/Documents/WebSites/real%20estate%20mendocino/editorial_493print.htm (3 <strong>of</strong> 4) [1/14/09 12:09:52 PM]

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