Dates, facts and prices - Danish Design Association

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Dates, facts and prices - Danish Design Association

24 – 27. 8. 2013tendence.messefrankfurt.comAreas of responsibility of visitors5 % 5 % Seeing / finding out about new products58 % Self-employed entrepeneurMaking new business relations9 %12 % Managing director, boardDecision-making authority of visitors20 %44 % General management17 % Purchasing / procurement12 %53 % Decisive25 % Collective14 % Sales, distribution10 % Consultative5 % Marketing, advertising, PR10 %12 % No influence5 %20 % Other44 %53 %14 %25 %17 %Occupational status of visitorsObjectives of visitorsmember5 % Division manager, operationsSeeing / finding out about different product types336 %managerMaking purchases at the fair315 %6 % Head of department9 % EmployeeObtaining an overall impression of market trends2858 % 5 % Trainees / studentsMaintaining existing business contacts275 % other12 %Preparing for purchasing decisions26Increasing specialist knowledgeComparing competitorsExchange experience1115214060Percent 0 10 20 30 40 50 60Visitor satisfactionMultiple answers possible10 %40 %40 % Very satisfied50 % Satisfied10 % Less satisfied50 %Source: Messe Frankfurt, Market Research, 2012


24 – 27. 8. 2013tendence.messefrankfurt.com9.3EntranceGalleria9.29.1Gal.19.09.3Gal.0EntranceTorhaus6.311.1EntrancePortalhausPortalhaus9.39.29.28.0EingangGalleriaEingangGalleriaService-CenterTorhaus9.39.29.14EinGa.2Giving9.39.3Gifts Unlimited9.29.2Personal AccessoriesCaratYoung & Trendy 9.39.19.19.29.09.19.0EingangGalleriaEingangGalleria9.1/9.29.29.311.19.1EingangGalleriaGal.1Gal.1Gal.0Gal.1Gal.0LivingInteriors & DecorationSeasonal DecorationLoft8.09.0EingangTorhaus68.0/9.08.011.1.19.0Gal.1EingangTorhausEingangTorhaus66EingangPortalhaus11.14Portalhaus

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