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7.Genderization

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That’s Yulo’s daughter on the rightside of the meme, holding her ownunique LEGO structure built withregular—I mean boys’—LEGOs.What’s the problem with girl LEGOs?Why is everyone against pink?, askmany parents. I’ll let Rachel Giordanoanswer that question: “Becausegender segmenting toys interfereswith a child’s own creative expression.I know that how I played as a girlshaped who I am today. It contributedto me becoming a physician andinspired me to want to help othersachieve health and wellness. I co-owntwo medical centers in Seattle. Doctorkits used to be for all children, butnow they are on the boys’ aisle. Isimply believe that they should bemarketed to all children again, and the same with LEGOs and other toys.”I couldn’t help being curious about how Giordano’s renewed fame first came to her attention and how itwas affecting her. “I did so many advertisements as a kid that this LEGO ad did not stand out in mymemory,” says Giordano. “When it resurfaced on the Internet all these years later, I was totally surprised,and some of my friends asked, ‘Is that you?’ I’m super excited to tell my story!”Giordano has grown up, but she’s still the same cheerful and creative person you see in the original ad. AsYulo’s meme suggests, children haven’t changed, but adults who market to them have. And LEGOs? Theysure are different. How about this? Let’s give all children a world of play that includes all colors and allpossibilities, and let’s market it that way. What do we have to lose, besides stereotypes? Gendersegmentedtoys may double corporate profits, but always seem to result in for-girls versions that aresomehow just a little bit less. I say, let’s give girls more. Any reason not to??Source: http://www.womenyoushouldknow.net/little-girl-1981-lego-ad-grown-shes-got-something-say/283 She Culture CRT: Genderization

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