Draft Press Release for local Earth Hour events - WWF UK

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Draft Press Release for local Earth Hour events - WWF UK

Draft Press Release for local Earth Hour events.Please amend this press release to send to the media in advance of your Earth Hour event. Ifyou can provide a landscape picture to go with this, it will have more chance of pick up. If youneed advice on local media contacts, please get in touch.This is your press release, so you can amend it as you like (except for the quote from RichardDixon – you’ll need to ask us first if you wish to change this).Press releaseXX March 2012Lights out event in [Your community] set to celebrate WWF’sEarth HourMembers of [community group] are calling on local residents to join them at a special eventon Saturday 31 March to mark WWF’s Earth Hour.[Community group] will be joining millions around the world in switching off their lights at8.30pm on Saturday 31 March to raise awareness about the impact climate change is havingon people and nature. To mark the hour, the group will be putting on a [name of event] whichwill involve [description of event].Dr Richard Dixon, Director of WWF Scotland said:“WWF’s Earth Hour has become a global phenomenon and so it’s heartening to see groupssuch as [community] also taking part. It’s a simple way for people to show their concernabout the effects climate change is having on wildlife and people around the world. We hopelots of individuals and other local organisations feel inspired by [community] efforts and takepart too on 31 st March.”[Your name] of [your group] said:“Everyone’s welcome to come to our event on Saturday and join in the fun. [details of whatthey will be doing]”EndsNotes to EditorsWWF's Earth Hour is at 8.30pm, Saturday 31 March 2012For more information about WWF’s Earth Hourhttp://www.wwfscotland.org.uk/earthhourJulie Stoneman 6 March 2012 1


WWF's Earth Hour lights-out initiative began in Sydney, Australia in 2007 as an awarenessraisingexercise. By 2011 134 countries/territories participated, thousands of cities across all7 continents, 8 out of the 10 most populated cities, 25 of the world’s megacities and 79capital cities. In 2011 Scotland also became the first country to secure support from 100 percent of its cities and local authorities. Iconic buildings such as Edinburgh Castle, ScottishParliament and the Falkirk Wheel switched off, alongside the Sydney Opera House, EiffelTower and Pyramids of Giza. People across the world from all walks of life turned off theirlights and came together in celebration and contemplation of the one thing we all have incommon – our planet.[Your community group] [Add details here]For further information, please contact:Your name, group and contact detailsJulie Stoneman 6 March 2012 2

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