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Simplifying the Making of Complex Products - Control Design

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WHITE PAPERemergence <strong>of</strong> global competition, corporate executives have taken awaymuch <strong>of</strong> that independence.”This company, like most top performers in <strong>the</strong> industrial equipment sector,now runs its entire business on a single integrated ERP suite. Having that type<strong>of</strong> system in place gives <strong>the</strong> manufacturer greater control over what is now isa global extended supply chain.Industrial equipment manufacturers generally adopt global business modelsfor one <strong>of</strong> two reasons:• They’ve chosen to reduce overhead associated with labor and capitalequipment by outsourcing manufacturing functions while concentratingor more strategic activities like designing new innovative products.• They want to establish a presence in various geographic areas in hopes<strong>of</strong> attracting new customers in those regions.Managing <strong>Complex</strong>ityWhe<strong>the</strong>r <strong>the</strong> motivation is seeking new suppliers, new customers—or both—a global business model adds ano<strong>the</strong>r layer <strong>of</strong> complexity to an alreadycomplicated business.It’s only natural that companies struggling to manage such complexity wouldseek out ERP systems. After all, <strong>the</strong>y have come to be widely recognized as<strong>the</strong> core technology platform for bringing a sense <strong>of</strong> order tobusiness processes.In <strong>the</strong>ir infancy, ERP systems helped companies streamline operations byautomating business processes. Over time, however, ERP vendors havearchitected systems that mimic best practices for a range <strong>of</strong> businessfunctions—from taking customer orders to planning production schedules—allowing <strong>the</strong>se systems to be a force for instilling a sense <strong>of</strong> discipline—whilealso helping improve performance—in an organization.Often, companies adopt <strong>the</strong> best practices embedded an ERP system as away <strong>of</strong> ensuring that all business processes are performed in exactly <strong>the</strong> samefashion across <strong>the</strong> entire enterprise. This form <strong>of</strong> standardization has manyadvantages, from cutting down on <strong>the</strong> potential for duplication <strong>of</strong> effort towinning favor with customers and suppliers by making <strong>the</strong> company easier towork with.The use <strong>of</strong> a product configurator is a prime example <strong>of</strong> how an industrialequipment manufacturer can benefit from using <strong>the</strong> best practicesembedded in an ERP system. A well-designed product configurator will belinked to a repository <strong>of</strong> information on <strong>the</strong> makeup <strong>of</strong> products that <strong>the</strong>company already has built, as well as a knowledge base <strong>of</strong> parts that can fittoge<strong>the</strong>r to create new configurations. This information typically is ga<strong>the</strong>redby querying company’s product design and manufacturing experts.Linking this information to <strong>the</strong> product configurator gives sales and customerservice reps <strong>the</strong> ability to tell customers almost instantly whe<strong>the</strong>r <strong>the</strong> exactproduct <strong>the</strong>y are requesting can be built. When <strong>the</strong> configurator is part afully integrated ERP system, <strong>the</strong> rep also can tell <strong>the</strong> customer whe<strong>the</strong>r <strong>the</strong>parts required to build <strong>the</strong> product are readily available, and if <strong>the</strong> company<strong>Simplifying</strong> <strong>the</strong> <strong>Making</strong> <strong>of</strong> <strong>Complex</strong> <strong>Products</strong> 3

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