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Issue 03/11 - Siemens Mobility

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www.siemens.com/traffic<br />

IMPRINT<br />

ITS magazine · The Magazine for <strong>Siemens</strong><br />

Intelligent Traffic Systems<br />

Publisher: <strong>Siemens</strong> AG · Industry Sector ·<br />

<strong>Mobility</strong> Division · Complete Transportation ·<br />

Intelligent Traffic Systems · Hofmannstrasse 51 ·<br />

D-81359 Munich<br />

Editors: Dr. Michael Ostertag (responsible for<br />

contents), Karin Kaindl: <strong>Siemens</strong> I MO CT BD&MK<br />

Coordination:<br />

Roland Michali: <strong>Siemens</strong> I MO CC Erlangen<br />

Copywriting: Peter Rosenberger, Philip Wessa:<br />

www.bfw-tailormade.de · Eberhard Buhl<br />

(“In the side-view mirror”)<br />

Photographs:<br />

Corbis Cover, pp. 4/5, 6, 7 above, 9, 10, 14 left,<br />

16, 17 below · dpa picture alliance pp. 7 below, 8,<br />

12/13, 14 right, 15, 19 below · Roland Michali<br />

p. 18 middle · AutoNOMOS p. 20 · Photocase.com<br />

p. 21 · Achim Graf pp. 22–25<br />

All other photographs: <strong>Siemens</strong> AG<br />

English translation: Dr. Barbara Gutermann<br />

Sprachendienste GmbH, Biberach<br />

Concept & Layout: Agentur Feedback,<br />

Munich · www.agentur-feedback.de<br />

Printing: Mediahaus Biering, Munich<br />

Copyright: © <strong>Siemens</strong> AG 20<strong>11</strong><br />

All rights reserved. No part of this publication<br />

may be reproduced or used without express prior<br />

permission. Subject to technical modifications.<br />

Printed in Germany.<br />

The next issue of the ITS magazine will be<br />

published on January 15, 2012<br />

www.siemens.com/traffic<br />

ISSN 2190-<strong>03</strong>02<br />

Order No. A19100-V355-B105-X-7600<br />

Dispo No. 22300 · K No. 7604<br />

313686 IF 09<strong>11</strong>5.5<br />

ITS magazine<br />

The Magazine for Intelligent Traffic Systems I 3/20<strong>11</strong><br />

www.siemens.com/mobility<br />

Blueprints<br />

for the future<br />

How modern mobility planning<br />

wants to keep the world moving<br />

S


Editorial & Content<br />

Content<br />

Focus<br />

4 “Who wants to travel where,<br />

when and how?”<br />

University Professor Dr. Klaus J.<br />

Beckmann, scientific director at the<br />

German Institute for Urban Studies,<br />

talks about the most important insights,<br />

opinions and perspectives in<br />

modern mobility planning<br />

10 Heading for the cloud<br />

Tom Vanderbilt, author of the New<br />

York Times bestseller “Traffic: Why<br />

We Drive The Way We Do (And What<br />

It Says About Us)” speaks about the<br />

revolutionary role that computer<br />

clouds could play in solving mobility<br />

problems<br />

Editorial<br />

12 The future on a drawing board<br />

More and more, architects and infrastructure<br />

professionals are designing<br />

entire cities or neighborhoods on their<br />

drawing boards. When a whole new<br />

world is being created almost from<br />

scratch, the design of transport<br />

networks plays an important role<br />

Dear Reader,<br />

“Prediction is difficult, especially about the<br />

future,” as Nobel laureate Niels Bohr is reported<br />

to have said. Or was it Mark Twain?<br />

Or maybe even the German comedian Karl<br />

Valentin, as some people insist? The fact that<br />

this aphorism is attributed to several sources<br />

at the same time, says quite a bit about its ingenuity<br />

and a lot about its validity. The latter<br />

will certainly be confirmed by anybody having<br />

to develop professional plans on the basis<br />

of prognoses. This is particularly true for mobility<br />

planners, because the solutions realized<br />

as a result of their conceptual plans are often<br />

literally set in stone – or rather cast in concrete,<br />

steel and asphalt. Consequently they<br />

cannot be easily modified in case a future<br />

survey should produce different results.<br />

4<br />

“ Who wants<br />

to travel<br />

where, when<br />

and how?“<br />

16 New transport consulting<br />

When manufacturers of traffic equipment<br />

offer also consulting services,<br />

they usually focus on their own products<br />

and systems. The <strong>Siemens</strong> <strong>Mobility</strong><br />

Consultants, in contrast, go at least<br />

one step beyond: They provide wellfounded<br />

inclusive concepts and strategic<br />

answers for the central questions<br />

of sustainable urban development now<br />

and in the future<br />

At least not yet. On the other hand,<br />

modern technology can be the key to creating<br />

the necessary flexibility, as affirmed<br />

by at least two of the experts that we interviewed<br />

on mobility planning – the focus<br />

topic of the present ITS magazine. One of<br />

them is Professor Dr. Klaus J. Beckmann of<br />

the German Institute for Urban Studies,<br />

who is convinced that intermodal traffic<br />

management systems will make an important<br />

contribution to the mobility of the<br />

future. The other is the best-selling US author<br />

Tom Vanderbilt, who expects our mobile<br />

society to head for “cloud commuting.”<br />

But as all articles in the present issue<br />

explicitly or implicitly show, there is one<br />

thing that mobility planners, even with the<br />

most innovative thought impulses, will not<br />

Trends & Events<br />

18 Trendspot<br />

New small signal heads used as separate<br />

traffic lights for cyclists and pedestrians<br />

are a convenient tool for increasing<br />

traffic safety<br />

18 Event news<br />

Compact news on recent events<br />

Partners & Projects<br />

19 Shortcuts<br />

Recent traffic engineering projects<br />

in the UK and Switzerland<br />

be able to do without: a partner who is<br />

able to think (into) the future and provide<br />

sustainable support for the long run.<br />

I wish you enjoyable reading.<br />

12<br />

The future on a<br />

drawing board<br />

20<br />

A spirit guide<br />

Know-how & Research<br />

20 A spirit guide<br />

This story has a hint of Hollywood<br />

about it, but it’s showing now in the<br />

capital of Germany and it’s all about<br />

science, not fiction. Researchers at FU<br />

Berlin have managed to control a vehicle<br />

using the power of thought alone<br />

2 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 3<br />

Sincerely<br />

Hauke Jürgensen<br />

Head of Intelligent Traffic Systems<br />

<strong>Mobility</strong> & Living Space<br />

22 A dynamo of a woman<br />

With sheer and inimitable power, Verena<br />

Bentele dominates the Paralympics. But<br />

how safely can this top athlete, blind from<br />

birth, move through the hectic traffic of<br />

a metropolis?<br />

Rubrics<br />

21 In the side-view mirror<br />

Reflections and lateral thoughts on<br />

the ever-present topic of mo bility<br />

planning: “The big plan”<br />

26 Profile<br />

Simone Köhler, <strong>Mobility</strong> Consultant<br />

at <strong>Siemens</strong> AG, speaks about<br />

her professional need to look outside<br />

the boundaries of her own<br />

company: “Stop thinking within<br />

boundaries”<br />

28 Imprint


Focus<br />

4 its magazine 3/20<strong>11</strong><br />

“Who<br />

wants<br />

to travel<br />

where,<br />

when<br />

and how?”<br />

Interview n University Professor<br />

Dr. Klaus J. Beckmann, scientific<br />

director at the German Institute<br />

for Urban Studies, talks about<br />

the most important insights,<br />

opinions and perspectives in<br />

modern mobility planning.<br />

3/20<strong>11</strong> its magazine 5


Focus<br />

Professor Beckmann, the quality of any<br />

plan for a range of services is fundamentally<br />

affected by the quality of the<br />

demand forecasts on which it is based.<br />

Some of your colleagues believe that all<br />

the predictions concerning future mobility<br />

demand that were made before the<br />

economic crisis can safely be consigned<br />

to the bin. How about you?<br />

I also believe that reality has put the<br />

break on many of the scenarios that were<br />

sketched out in the past. I think that while<br />

this is partly due to the upheaval caused<br />

by the world economic crash, it has more<br />

to do with considerably deeper reaching<br />

changes in prevailing conditions for mobility<br />

that basically went to work much<br />

earlier. For one thing, there are rising<br />

energy prices, which are being pushed<br />

into the limelight more than ever because<br />

of current political developments such as<br />

political instability in several oil producing<br />

countries and the increasingly heated<br />

debate surrounding future energy sources.<br />

Add to that the climate change debate,<br />

which, in Europe at least, is rising steadily<br />

in volume and highlighting the leading<br />

role of transport and the related increasing<br />

CO2 emissions as one of the major<br />

causes.<br />

So in the field of mobility planning,<br />

news of world markets reeling in fear<br />

of renewed recession in the USA is only<br />

a cause for minor headaches, if any?<br />

There is no really general answer to that.<br />

It’s a fact that by concentrating on the<br />

observation of long-term and sustained<br />

trends, mobility planning can shelter quite<br />

well from the uncertainties of short-term<br />

turbulence. Of course the total collapse of<br />

the world economy would be an exceptional<br />

case, but for the moment that seems<br />

far from likely. Under normal conditions<br />

it’s important to assess whether the events<br />

that are making the headlines are sufficient<br />

to trigger fundamental changes in<br />

behavior or not. So with all this in mind,<br />

one of the most important questions that<br />

the world of mobility planning should ask<br />

itself is, is it possible that we might revert<br />

to a kind of isolationism by re-erecting<br />

the customs’ barriers? This would have<br />

huge effects on globalization and hence<br />

freight traffic.<br />

What do you believe – is it possible?<br />

No, I think there’s a very slim chance.<br />

Existing predictions for the future of<br />

passenger transport already seem to<br />

factor in fundamental changes in behavior.<br />

Up until 2020, passenger transport<br />

is forecast to grow in many industrialized<br />

countries, after which there will be<br />

a fairly clear decline. In freight traffic<br />

the latest predictions continue to signal<br />

virtually unchecked growth. Do you find<br />

that realistic?<br />

Yes and no. I too cannot imagine that<br />

freight traffic will shrink significantly in the<br />

foreseeable future. But I am similarly skeptical<br />

about any continuation of the rates of<br />

growth that we have seen up to now. The<br />

“ In logistics the<br />

developments are<br />

tending towards<br />

decentralization”<br />

restructuring of the logistics chains that<br />

has been under way for some years now<br />

are too far-reaching for that to happen.<br />

There’s a clear trend away from supplying<br />

all the consumer centers in an entire country<br />

from a single central warehouse or, for<br />

instance, taking the individual components<br />

of a pot of yogurt on a thousand-kilometer<br />

mystery tour before the final product<br />

reaches the chiller cabinet. The logistics<br />

industry is clearly tending towards decentralization,<br />

and regional distribution of<br />

goods is growing in significance once again.<br />

This is not merely a reflection of sustained<br />

rises in transport costs resulting from<br />

higher energy prices and the political trend<br />

towards so-called internalization of external<br />

costs, but is tied to the fact that just-intime<br />

deliveries by road over long distances<br />

are becoming steadily less reliable. Because<br />

every single HGV that arrives late brings<br />

with it the risk of extremely expensive<br />

production stoppages.<br />

Besides the growth of overall de-<br />

mand, mobility planning needs to<br />

take account of preferences for certain<br />

modes of transport over others,<br />

especially in the field of passenger<br />

transport. There’s some evidence<br />

that the automobile will lose its dominant<br />

position …<br />

Quite right. For some years now we have<br />

been witnessing a progressive decoupling<br />

of mobility decisions from considerations<br />

of status. This development began among<br />

a section of the younger generation but is<br />

now spreading to other age groups – even<br />

including the so-called Silver Surfers,<br />

whose 18 th birthday wish lists were once<br />

topped by a driving license and a car to<br />

call their own. Now this does not mean<br />

that in future no one will want to drive a<br />

Internet surfers at a café: “One very exciting question for the<br />

future is the extent to which the trend towards virtual mobility<br />

will influence actual mobility in the long run”<br />

New arrivals in London looking at the city map: “The decision<br />

of more and more older people to move into towns from the<br />

surrounding area has a range of impacts on mobility planning”<br />

car, but merely that a formerly emotional<br />

relationship will gradually become a rational<br />

one. In future, road users will increasingly<br />

follow pragmatic criteria to decide<br />

on a mode of transport for a particular<br />

journey. For mobility planning this implies<br />

a clear requirement for holistic transport<br />

choices, networked in the most efficient<br />

possible way.<br />

Nevertheless in your recent lecture on<br />

mobility planning at Greifswald University<br />

you described how the need for<br />

local authority investment in road transport<br />

is currently running at a level four<br />

times higher than in the public transport<br />

field. How do these two things relate?<br />

It’s quite simple. As those with responsibility<br />

for mobility generally have only<br />

limited public funds at their disposition,<br />

the focus has to lie on maintaining the<br />

existing infrastructure. In the field of road<br />

transport, many systems already have<br />

some decades of use behind them. I’m<br />

thinking in particular of assets like bridges<br />

and tunnels – they do not often require<br />

refurbishment, but when they do, it tends<br />

to be quite expensive. Local authorities<br />

find themselves on the horns of a dilemma:<br />

how to fulfill their task of securing<br />

mobility on a shrinking budget. The costs<br />

for road transport infrastructure are higher<br />

for the simple reason that we have<br />

more streets and highways than rail<br />

routes in our cities, and the fact that buses<br />

also use the road network.<br />

In mobility planning, what role is being<br />

played by mega-trends such as urbanization<br />

and aging society?<br />

Their role is crucial, without a doubt.<br />

Saying that, these two examples clearly<br />

demonstrate the high extent of interdependence<br />

between many different trends.<br />

The conscious decision of ever more older<br />

people to move into towns from the<br />

surrounding area has a range of impacts<br />

on mobility planning. Route structures<br />

change because older inhabitants concentrate<br />

to a greater degree on their immediate<br />

neighborhoods. There is also more<br />

competition between local authorities in<br />

terms of the quality of life that their municipalities<br />

offer. <strong>Mobility</strong> is an important<br />

criterion in this respect. But besides urbanization<br />

and aging society, there’s a whole<br />

set of other mega-trends that mobility<br />

planning has to address. One very exciting<br />

question for the future, for instance, is the<br />

extent to which the trend towards virtual<br />

mobility will influence actual mobility in<br />

the long run. To my mind, it will have both<br />

a damping and a stimulating effect. After<br />

all, at some point, the digital Romeos and<br />

Juliets who get to know each other over<br />

the Web will want to meet in person.<br />

In free markets, demand generally<br />

determines supply. In the field of mobility<br />

things are not so simple because<br />

both ecological and economic criteria<br />

are in play. To what extent does mobility<br />

planning get involved in shaping the<br />

market for mobility?<br />

First I would like to expand the concept<br />

and talk about more than ecology. I prefer<br />

sustainability because by definition, the<br />

word brings social and economic aspects<br />

into the reckoning. It then becomes easier<br />

to give an answer. Because to my mind,<br />

the determined promotion of sustainable<br />

solutions is a public task first and »<br />

Bridge refurbishment in Dresden: “In the face of limited public funds, the focus has<br />

to lie initially on maintaining the existing infrastructure”<br />

6 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 7


Focus<br />

“ Leave aside ecology, let’s talk about<br />

sustainability”<br />

foremost. There are of course firms that<br />

take their responsibilities very seriously,<br />

but generally speaking it’s the public institutions<br />

that have a much greater chance of<br />

arriving at issue-driven, multidimensional<br />

recommendations. This is why I would like<br />

to see politicians and policies that make<br />

greater use than ever of options for determining<br />

the shape of things to come –<br />

though I know that this is not always easy.<br />

It sounds as if you were not fully convinced<br />

that our current crop of elected<br />

representatives will come to the right<br />

conclusions from their multidimensional<br />

considerations.<br />

Again it’s important to guard against blanket<br />

judgments. Of course there are developments<br />

that we are anything but happy<br />

about – look at the way we have promoted<br />

suburbanization over many years by dint of<br />

the transport services that have been made<br />

available. But I can also point to thoroughly<br />

positive decisions. Any number of German<br />

cities avoided the mistake of closing tramways<br />

in the years when motorized private<br />

transport was making its triumphant progress.<br />

And now, at the dawn of the multimodal<br />

age, we are of course reaping the<br />

benefits of this conservation while, for instance,<br />

our French neighbors are frantically<br />

trying to restore a former status quo.<br />

But in Germany in particular, many transport<br />

scientists are criticizing the political<br />

class for their lack of courage in promoting<br />

the urgently needed user-financing<br />

for road transport. How long will this –<br />

or rather can this – go on?<br />

I’m no clairvoyant so I can’t give you a<br />

date. But I find it significant that the political<br />

camp in Germany that was most vocally<br />

against congestion charging has recently<br />

adopted it most enthusiastically. There are<br />

many reasons for this. Firstly it is becoming<br />

more and more difficult to finance<br />

transport infrastructure with no more than<br />

the public funds that have been available<br />

“ Successful mobility<br />

planning starts with<br />

urban development”<br />

up to now. Secondly, the projects that<br />

started out under highly critical scrutiny,<br />

such as those in Stockholm and London,<br />

have performed very well on the bottom<br />

line. At least their initiators achieved all<br />

their main goals. Congestion was reduced,<br />

traffic flows became more fluid and the<br />

environmental burdens decreased. And<br />

what is more important perhaps, at least<br />

Computer simulation of the light-rail system planned for Hamburg: “The determined<br />

promotion of sustainable solutions is a public task first and foremost”<br />

from the point of view of the politicians, is<br />

that it has since become clear that people<br />

are well capable of accepting these sorts of<br />

payment systems, provided the goals are<br />

well understood and they do not leave<br />

users with the feeling of just being ripped<br />

off. To my mind, the first step for Germany<br />

should not be the congestion charge; rather<br />

the best opportunity would be the introduction<br />

of country-wide usage charges for<br />

long-distance routes.<br />

So, when all the data on the growth in<br />

mobility demand have been gathered<br />

in, and all the political and social goals<br />

have been formulated and prioritized,<br />

how do the mobility planners proceed<br />

from that point?<br />

To begin with there is a need to analyze<br />

and interpret this wealth of information to<br />

a point where an answer can be given to a<br />

simple sounding but, in actual fact, incredibly<br />

complex question, namely, who wants<br />

to travel, by what means, when and where<br />

to? From this, the likely burden on the road<br />

and rail networks can be gauged and compared<br />

with the available capacity. In some<br />

cases it will become clear that there are<br />

shortcomings in certain areas and that an<br />

expansion of infrastructure is required. In<br />

other cases it might be enough to optimize<br />

existing services. In any case, this pragmatic<br />

approach results in a catalog of<br />

measures to be transformed into concrete<br />

concepts for action, for example the improvement<br />

of intermodal interfaces for<br />

transport in inner cities.<br />

What are the instruments that will<br />

be used to assess future stresses on<br />

the network and to define the concepts<br />

for action?<br />

In the field of outline planning we still<br />

apply some deterministic approaches.<br />

However, for fine-tuning we fall back on<br />

computer simulations and more specifically<br />

on stochastic models because events in<br />

real traffic obey stochastic laws. But the<br />

perhaps most intelligent approach for designing<br />

communal mobility schemes is different<br />

again. It starts with careful urban<br />

development which, when planning out<br />

the future land usage, takes care that<br />

additional traffic will only arise in locations<br />

where it can be handled with reasonable<br />

inputs and few undesirable side-effects.<br />

In other words, proximity to sources of<br />

supply is every bit as important as highquality<br />

public transport service connections.<br />

Reasonable inputs presumably meaning<br />

“affordable measures”.<br />

That’s right. In the first phase of mobility<br />

planning only the effects come in for scrutiny,<br />

but after that the focus must inevitably<br />

be on the costs. As a rule, the conclusion<br />

is that the number and scope of<br />

necessary measures exceed the available<br />

budget to a greater or lesser extent. The<br />

next thing is to set priorities, which is a difficult<br />

task that also has to be carried out<br />

under relatively high time pressures. In the<br />

field of mobility in particular, the speedy<br />

implementation of those measures that<br />

are identified as necessary is of the essence<br />

– even though it is the planner’s lot<br />

to be permanently shadowed by uncertainty.<br />

I believe that the highest hit rates are<br />

achieved by a combination of professional<br />

planning, responsible assessment of options,<br />

timely implementation and continuous<br />

evaluation.<br />

One possible response to the uncertainties<br />

surrounding planning could<br />

be to increase flexibility in terms of<br />

solutions. Many transport scientists<br />

therefore make a case for greater use<br />

of intermodal traffic management<br />

systems. Do you also view this as an<br />

effective tool?<br />

“ The future of<br />

mobility demands<br />

networking of the<br />

transport system”<br />

Yes, definitely. Rigid, impermeable infrastructures<br />

always harbor the risk that<br />

some part of the system will fail long<br />

before the limits of the overall system are<br />

reached. Intermodal traffic management<br />

not only allows the service to be optimized,<br />

it can also go some way to influencing<br />

the demand – in my view this is<br />

one of the most important conditions for<br />

facing up to the challenges in the future.<br />

In the ideal case, intermodal traffic management<br />

is, so to speak, the extended arm<br />

of a holistic mobility management system<br />

that goes to work much earlier – for instance<br />

within firms that develop appropriate<br />

mobility plans for their staff. In<br />

this particular area, my observations tell<br />

me that countries like Belgium and the<br />

Congestion charging in Stockholm: “It has since become clear that people are well capable<br />

of accepting these sorts of payment systems, provided the goals are well understood“<br />

Netherlands have progressed much further<br />

than we have here in Germany.<br />

To what extent is mobility planning being<br />

coordinated at the various levels –<br />

local, regional, national, international?<br />

Without some form of coordination we<br />

will of course end up in the madhouse sooner<br />

rather than later – which is why there is<br />

a history of coordination on all levels, although<br />

admittedly with all the difficulties<br />

associated with overcoming administrative<br />

boundaries. Even when it comes to coordinating<br />

transport in Munich with transport<br />

in the surrounding administrative areas<br />

there are inevitable conflicts of interest –<br />

and in attempting to do the same at a national<br />

or international level, the extent of<br />

these conflicts tends to increase rather<br />

than decrease. Nevertheless there are<br />

examples of promising projects in Europe<br />

thanks to the EU Transport White Paper<br />

and the proposal for European networks<br />

(TEN-V). This is partly to do with the commissions<br />

that have been put forward, but<br />

also with an ever-maturing conviction that<br />

the mobility of the future demands efficient<br />

networking of the transport systems.<br />

And this applies not only in the multimodal<br />

sense, but also in the spatial sense.<br />

Professor Beckmann, thank you very<br />

much for talking to us. «<br />

Biography<br />

In 1985, University<br />

Professor Dr. Klaus<br />

J. Beckmann was<br />

appointed head of<br />

the research and<br />

teaching field of<br />

“Municipal infrastructure<br />

planning” at Karlsruhe University.<br />

From 1990 to 1996, he worked<br />

as public works engineer for the urban<br />

planning department of Braunschweig<br />

before being appointed director of the<br />

Institute for Urban Planning and Urban<br />

Transport of Rheinisch-Westfälische<br />

Technische Hochschule Aachen.<br />

Since October 2006, he is the Scientific<br />

Director and General Manager of<br />

the German Institute for Urban Studies<br />

(www.difu.de), the largest research,<br />

education and information institute for<br />

cities, towns, districts, and other entities<br />

and collective planning organizations<br />

on the municipal and regional<br />

level for the German-speaking countries.<br />

8 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 9


Focus<br />

Heading for<br />

the cloud<br />

Essay n Tom Vanderbilt, author of the New York Times bestseller<br />

“Traffic: Why We Drive The Way We Do (And What It Says About Us),”<br />

speaks about the revolutionary role that computer clouds could play<br />

in solving mobility problems.<br />

When I think about mobility lately<br />

I find myself thinking about music.<br />

Music was once a very real thing in<br />

my life. In college, I spent hours picking<br />

through bins in record stores,<br />

while the objects of my hunt bulged<br />

from stacked milk crates in my dorm<br />

room. On the floor of my car lurked a<br />

foundation layer of cracked cassette<br />

tapes. Then CDs arrived, and I basically<br />

spent the 1990s trying to figure<br />

out, in vain, the most attractive and<br />

efficient way to store them. Zigzag<br />

tower from IKEA? Ring-binders full<br />

of sleeves?<br />

But in the last few years, as I have come<br />

to rely on MP3s and streaming services<br />

and cloud storage, music has gone from a<br />

product in my life to a service. From cabinets<br />

filled with CDs, to cabinets filled with<br />

hard drives, my music collection – to my<br />

wife’s eternal gratitude – now consists of<br />

a single computer connected to the internet.<br />

Instead of a mountain of discs lying<br />

dormant, waiting to be played, now when<br />

I want to hear something I simply access<br />

Spotify. Via the cloud, I have access to<br />

millions of songs, and the collection is<br />

eminently mobile – I can take it “with me”<br />

on my iPhone.<br />

Now, consider your car. Like that old CD<br />

collection it most sits unused, simply parked,<br />

taking up storage space, about 95% of its<br />

life. What function is it actually performing<br />

during this time? It sits, essentially, as a<br />

reserve of future mobility (to be sure, there’s<br />

some social signaling going on, just as there<br />

was in displaying the massive collection of<br />

alphabetized CDs). But what if we could<br />

“stream” the car, or some other personal<br />

mobility device, only when we needed it?<br />

David Levinson, a transportation researcher<br />

at the University of Minnesota,<br />

has coined the phrase “cloud commuting”<br />

in analogy to „cloud computing.“<br />

“Once upon a time people kept their<br />

personal transportation near their person,<br />

parking cars and bikes at their<br />

homes, workplaces, or other destinations,”<br />

he writes. “This was the only way<br />

to guarantee point to point transportation<br />

in a timely way where densities were<br />

low, incomes high, and taxis scarce. Then<br />

‘cloud commuting’ was invented, cars<br />

Balancing individual<br />

convenience with system-wide<br />

efficiency<br />

from a giant pool operated by organizations<br />

in the cloud would dispatch a<br />

vehicle that drives to the customer on<br />

demand and in short order, and then<br />

deliver the customer to the destination.”<br />

Of course, this system is already here,<br />

in the form of various car and bike sharing<br />

schemes, though at this stage it’s like<br />

the early days of digital music: sporadic<br />

service, cumbersome paywalls, a vague<br />

suspicion of the reliability of something<br />

that’s not before your eyes.<br />

The key to mobility in increasingly<br />

crowded urban locales is balancing individual<br />

convenience with system-wide<br />

efficiency. In this sense, we need our<br />

transportation engineers to be more like<br />

software engineers, our physical transportation<br />

networks to be more like computer<br />

networks. As Dutch design guru John<br />

Thackera notes, “the speed-obsessed computer<br />

world, in which network designers<br />

rail against delays measured in milliseconds,<br />

is years ahead of the rest of us in<br />

rethinking space-time issues.” But for all<br />

the talk of the “death of distance” that<br />

high-speed computing has brought – I can<br />

listen to my cloud music collection anywhere<br />

– computer geeks, notes Thackera,<br />

are always trying to reduce distance, in<br />

microchip architecture as much as networks,<br />

to avoid the issues of “latency”<br />

and “attenuation.” “Network designers<br />

are good localizers,“ he writes. “Striving<br />

to reduce geodesic distance, they have<br />

developed the so-called store-width paradigm<br />

or ‘cache and carry.’ They focus on<br />

copying, replicating and storing web pages<br />

as close as possible to their final destination,<br />

at content access points.”<br />

Our transport networks, by contrast, are<br />

riddled with inefficiencies. For years, notes<br />

Alex Steffen from the online magazine<br />

Worldchanging, “we have used mobility to<br />

get the access we need,” building sprawling,<br />

underpriced (and now overcrowded)<br />

networks. Now, however, as the social and<br />

personal consequences of “hypermobility”<br />

are coming into focus, there’s increased attention<br />

on how much access you can have<br />

with less mobility. “The only sustainable<br />

trip,” Steffen notes, “is the one you never<br />

had to take in the first place.”<br />

For all the time lost in peak-hour congestion,<br />

as the Rand Institute has noted,<br />

more than 90 percent of American roads<br />

are not congested 90 percent of the time.<br />

Much of the congestion that does occur can<br />

be attributed to “user error.” As Sebastian<br />

Thrun, the Stanford computer scientist currently<br />

working on Google’s autonomous<br />

car technology has noted, even a crowded<br />

highway is still relatively free of actual<br />

cars, filled instead with the needs of<br />

human reaction times and driving ability.<br />

A fleet of autonomous cars could squeeze<br />

two to three times the capacity out of the<br />

same number of lanes.<br />

But it’s not just cars. One in five shipping<br />

containers handled globally is empty.<br />

Our emphasis on transport speed sometimes<br />

masks other inefficiencies. As journalist<br />

Philip Longman points out, where<br />

“fast mail trains” once “ensured next-day<br />

delivery on a letter mailed with a standard<br />

two-cent stamp in New York to points as<br />

far west as Chicago,” today, “that same letter<br />

is likely to travel by air first to FedEx’s<br />

Memphis hub, then be unloaded, sorted,<br />

and reloaded onto another plane, a process<br />

that demands far greater expenditures<br />

of money, carbon, fuel, and, in many instances,<br />

time than the one used eighty<br />

years ago.”<br />

All this is why I think the next great<br />

revolution in transportation will not come,<br />

as it has before, in the form of a new<br />

conveyance (there are those that still hold<br />

out for flying cars). Rather, it’s already<br />

here, and it’s in your pocket. The fact that<br />

the world increasingly carries computers<br />

with them at all times provides an unprecedented<br />

opportunity: to not only give<br />

us a more complete picture of transportation<br />

– our options, our wait and travel<br />

times, the costs of our choices – but to<br />

transform us into sensors, with powerful<br />

feedback loops making transport systems<br />

more responsive and efficient. Just as we<br />

no longer hunt for CDs, nor should we<br />

hunt for parking spaces: We should know<br />

where they are, and what they will cost,<br />

ahead of time.<br />

Carlo Ratti, the director of the Senseable<br />

Cities lab at the Massachusetts Institute of<br />

Technology, notes that it used to be sufficient<br />

for cities to wield top-down control<br />

over their citizens (and in demo “smart<br />

cities” built from whole cloth, like Masdar,<br />

that may be possible, at the outset at least).<br />

But as cities grow larger, and more complex,<br />

the desirability of bottom-up, opensource<br />

operating systems grows. Why<br />

spend money putting inductive loops in<br />

asphalt when an army of smart-phone<br />

equipped “probe” drivers can provide even<br />

more information? For a project the lab is<br />

currently undertaking in the well-wired nation<br />

of Singapore, it envisions “mash ups”<br />

of data layers: If there’s a rain burst on one<br />

section of the island, taxis can be instantly<br />

sent to the area of sudden demand, even<br />

before clients have begun summoning<br />

them via their taxi apps.<br />

Much of the congestion<br />

can be attributed<br />

to “user error”<br />

Mobile devices alone will not ensure<br />

mobility: We still need hard infrastructure.<br />

Even in something as prosaic as the highway<br />

interchange, there is still room for<br />

innovation. But you know there’s a sea<br />

change at hand when Bill Ford, CEO of<br />

what is perhaps the archetypal car company,<br />

says that where he used worry how to<br />

sell more cars and trucks, now his concern<br />

is that: “What if all we do is sell more cars<br />

and trucks?”<br />

How do we sort out the need for individual<br />

mobility within an increasingly constrained<br />

landscape? We need to “Spotify”<br />

transportation: to do away with the inefficiencies<br />

of storing a huge collection of<br />

things that are hardly used, instead offering<br />

real-time, on-the-fly, when-and-whereyou-need-it<br />

access, engineered to be delivered<br />

to the most people, most efficiently.<br />

It’s time for the transport world to get its<br />

head in the cloud. «<br />

10 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine <strong>11</strong>


Focus<br />

The future on a<br />

drawing board<br />

Greenfield mobility planning n More and<br />

more, architects and infrastructure professionals<br />

are designing entire cities or neighborhoods<br />

on their drawing boards. When<br />

a whole new world is being created almost<br />

from scratch, the design of transport networks<br />

plays an important role.<br />

Admittedly, the New Town idea is not<br />

exactly new. As far back as 1891, the construction<br />

of Brasilia as the new capital was<br />

enacted in the Brazilian Republic’s first federal<br />

constitution. The reason was a desire to<br />

have a neutral seat of government right in<br />

the geographical center of the country, an<br />

area that until then had been completely<br />

underdeveloped. And the creation of the<br />

“drawing-board city” of Canberra as Australia’s<br />

capital in 1927 went down in history as<br />

a mere compromise arising from the fight<br />

to a draw between longtime rivals Sydney<br />

and Melbourne. In later years, the making<br />

of entire new cities was more about bringing<br />

workers and miners closer to their work<br />

benches or mines – such as in Wolfsburg or<br />

in the new town of Wulfen in Germany.<br />

The urbanistic expression New Town,<br />

however, comes from the UK. It means a<br />

town that has been planned and built from<br />

scratch in line with functional considerations,<br />

mainly serving the single purpose<br />

of relieving the pressure on existing conurbations.<br />

That is still the most important<br />

objective of planned cities today, and in<br />

the early 21st century they are therefore<br />

often found on the far peripheries of<br />

rampant megacities in emerging nations.<br />

Apart from, of course, spectacular exceptions<br />

such as Masdar City in Abu Dhabi,<br />

the first CO2-neutral science town, where<br />

construction began in 2008.<br />

In many cases, the mobility planning<br />

know-how for New Towns, which plays an<br />

increasingly important role in the creation<br />

of urban living space out of nothing, comes<br />

from the so-called “old” industrial countries,<br />

for example in the scope of the “Young<br />

Cities – Developing Urban Energy Efficiency”<br />

research project, which is being promoted<br />

by the German Federal Ministry for Education<br />

and Research (BMBF) as part of the<br />

“Future Megacities of Tomorrow” umbrella<br />

program. The required knowledge is being<br />

exported to a total of ten regions, in South,<br />

East and West Asia as well as North, East<br />

and South Africa and South America.<br />

This intellectual export includes such<br />

essential components as, for example, all<br />

the modern standards that have emerged<br />

over the years as efficient solutions in<br />

the developed countries under the pressure<br />

of extreme traffic loads. One such<br />

component is an integrated transport<br />

planning process that produces balanced<br />

solutions to traffic problems, reconciling<br />

the conflicting goals of different groups<br />

of road users. “Solutions range from the<br />

categorization of roads right through to<br />

integrated network design, for instance,”<br />

says Andreas Karger, transportation planner<br />

at <strong>Siemens</strong> <strong>Mobility</strong>, who worked on »<br />

12 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 13


Focus<br />

Look at today’s Brasilia:<br />

The roots of the drawingboard<br />

capital reach back<br />

into the 19 th century<br />

one of the BMBF projects during his studies<br />

at the Technical University of Berlin. Also<br />

when selecting the suitable means of<br />

transport, guidelines from Europe for<br />

example provide help. “Buses are the preferred<br />

option on less frequented routes,<br />

while from about 5,000 passenger journeys<br />

per day a tram would be more efficient<br />

in handling the traffic flow.” And<br />

for routes daily serving 30,000 or more<br />

passengers, a subway or light-rail line<br />

becomes profitable.<br />

Step by step, a suitably<br />

sized transport<br />

network is created<br />

As Karger knows from experience, the<br />

mobility planning process for New Towns<br />

starts with the collection of maximally comprehensive<br />

data on the physical structure<br />

and the population, mainly from local government<br />

bodies. For transport planning in<br />

developing and emerging countries, information<br />

on transport-related mobility behavior,<br />

the level of motorization as well as<br />

accident statistics are also of considerable<br />

relevance. Land-use data is usually available<br />

in the form of a master plan. Based on these<br />

findings, future patterns of mobility can be<br />

Daily traffic in Ho Chi Minh City: The traffic plan for this city on the Mekong River is going to<br />

cover also the needs of pedestrians and cyclists, two previously neglected types of transport<br />

described, predicting the likely source-target<br />

relationships for journeys and trip chains.<br />

These form the basis for the planning<br />

teams to develop scenarios for transport<br />

links to the nearest city, and for the design<br />

of overall and local transport structures in<br />

the New Town itself – both for motorized<br />

private traffic and public transport. The<br />

various scenarios are then evaluated and<br />

optimized using computer simulation.<br />

Thus, step by step, a suitably sized transport<br />

network is created, defining main<br />

roads that have a connecting function,<br />

collector roads that act as feeders from<br />

residential areas, and bus lines for main<br />

routes and local districts.<br />

Overall, the transfer of knowledge from<br />

the old industrial countries to the countries<br />

of the Middle and Far East or South has<br />

gone fairly smoothly – with one exception:<br />

Modern concepts for sustainable transport<br />

design based on an intermodal network<br />

linking together the different mobility<br />

options, is often initially greeted with incomprehension<br />

at the local level. “The<br />

local decision makers have mostly studied<br />

in industrialized countries in the 1960s or<br />

1970s, and are often locked into an oldfashioned<br />

way of thinking,” says Dr. Wulf-<br />

Holger Arndt of Technical University of<br />

Berlin and coordinator of the “Megacities<br />

<strong>Mobility</strong>” cross-link for the entire BMBF program.<br />

“That’s why they still rely on a one-<br />

sided approach, expanding capacity for private<br />

vehicles – which has of course turned<br />

out to be anything but the right solution to<br />

traffic problems, but rather one that creates<br />

even more traffic and environmental damage<br />

while leading to higher accident rates.“<br />

In the end, New Town projects are excellent<br />

opportunities of encouraging newly<br />

arrived road users to adopt alternative mobility<br />

routines. That is why, despite regular<br />

conflict situations, Dr. Arndt’s planning<br />

team places great importance on integrating<br />

the different modes of transport with<br />

urban and traffic planning in emerging<br />

countries and at least tries to make a start<br />

in implementing efficient mobility management:<br />

“On the road to sustainability, it<br />

is important to use consulting services that<br />

help establish mobility styles focused on<br />

the local environment, and correspond<br />

with a type of urban development that<br />

keeps traveling distances under control.“<br />

These objectives are particularly evident<br />

in the example of Hashtgerd New Town in<br />

the urban hinterland of Tehran with its 12<br />

million inhabitants. In a conventional traffic<br />

simulation model that had been extended by<br />

researchers, the land use in the New Town<br />

has been designed to require a minimal level<br />

of traffic – for example through increased<br />

building density and mixed-use areas. A<br />

model adapted to local conditions serves<br />

to estimate the CO2 emissions of the various<br />

alternative plans. The environmentally<br />

sustainable choice of transport in this New<br />

Town is going to be promoted by a highquality<br />

public transport system, among other<br />

measures. This involves a main transport network<br />

consisting of a Bus Rapid Transit system<br />

(BRT) and tram lines, complemented by city<br />

buses as well as neighborhood buses operating<br />

on a demand basis. The type of transport<br />

that is typical in this country, such as a multilevel<br />

paratransit system consisting of a variety<br />

of taxi and car-sharing arrangements,<br />

can be integrated into this traffic concept.<br />

The projects in India and Vietnam funded<br />

by the BMBF do not only cover the construction<br />

of new settlements to take the<br />

pressure off megacities, but also involve<br />

the optimization of the transportation systems<br />

in the cities themselves. For example,<br />

PTV AG is working with local partners on<br />

tools for designing and implementing an<br />

energy-efficient and sustainable transport<br />

system in Hyderabad. One of the main issues<br />

is planning how to minimize network<br />

downtime caused by climatic factors, such<br />

as floods or extreme heat waves.<br />

Traffic researchers from the Technical<br />

University of Vienna are creating an integrated,<br />

multi-modal land-use and transport<br />

model for Ho Chi Minh City that predicts<br />

the choice of transport mode, traffic<br />

accidents, emissions, traffic congestion,<br />

land-use evolution and other indicators.<br />

In developing the traffic plan for this city<br />

on the Mekong River, it was vital to include<br />

pedestrians and cyclists – modes of transport<br />

that had previously been neglected.<br />

The most important recommendation<br />

of the Western researchers for overcom-<br />

ing the daily traffic jams is to replace the<br />

planned expensive expansion of the metro<br />

system into the flood-prone area of the<br />

Mekong Delta with an extension of the<br />

BRT system as an alternative that would<br />

be both faster and cheaper to implement.<br />

A successful mobility plan can counteract<br />

at least one of the fundamental problems<br />

in the construction of New Towns,<br />

as demonstrated by the example of Anting,<br />

a new district designed by the renowned<br />

architects and planners, Albert Speer &<br />

Partners (AS & P) of Frankfurt am Main<br />

with the goal to relieve the pressure on<br />

the megacity of Shanghai. The acceptability<br />

of New Towns designed on the drawing<br />

board naturally suffers from deficits in<br />

terms of tradition, history, culture, and<br />

therefore identification. “That was one<br />

of the reasons why,” says AS & P partner<br />

Johannes Dell, “we initially wanted to wait<br />

until the Light Railway link to the center<br />

of Shanghai was completed before actually<br />

starting construction. But our Chinese<br />

clients were of the opinion that our architectural<br />

concept was coherent enough to<br />

attract people into the area.” The result was<br />

that the settlement of Anting was rather<br />

slow at first, until the transport links to<br />

Shanghai were completed just before Expo<br />

2010. Now, demand for apartments in<br />

Anting is much greater than supply – and<br />

the expansion of Anting East has been in<br />

the planning stage for some time.<br />

The opportunities arising from efficient<br />

mobility planning on greenfield sites are,<br />

of course, not only of benefit in emerging<br />

countries but also in conurbations in old<br />

industrial countries. The city of Dortmund,<br />

The New Town of Anting: Since an efficient transport connection to Shanghai is in place,<br />

demand for apartments in Anting by far exceeds supply<br />

Airrail Center in Frankfurt: Sometimes, accessibility<br />

is not only a condition but rather a trigger<br />

for the emergence of a new urban center<br />

Future-oriented PHOENIX site in Dortmund:<br />

An intelligent mix of transport modes for<br />

modern transport handling<br />

for example, has set itself ambitious goals<br />

for PHOENIX West, a future-oriented district<br />

built on the site of a former blast furnace<br />

and steel plant. “PHOENIX West,” says Winfried<br />

Sagolla, head of the <strong>Mobility</strong> business,<br />

“represents a modern and contemporary<br />

way of dealing with traffic – for example by<br />

using an intelligent mix of transport modes,<br />

creating offers and incentives to reduce<br />

traffic, and constructing space-saving parking<br />

lots.“<br />

And sometimes, the perfect transport<br />

network is not just a condition that must be<br />

achieved, but rather a trigger for the emergence<br />

of a new urban center, such as Airport<br />

City in Frankfurt am Main, which, like<br />

Anting, was designed by town planning<br />

specialists Albert Speer & Partner. “Here,”<br />

says Stefan Kornmann, a partner at AS & P,<br />

“accessibility is the driving force for planners<br />

and users alike.“ «<br />

14 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 15


Focus<br />

New transport consulting<br />

<strong>Mobility</strong> Consulting n When manufacturers of traffic equipment offer also<br />

consulting services, they usually focus on their own products and systems.<br />

The <strong>Siemens</strong> <strong>Mobility</strong> Consultants, in contrast, go at least one step beyond:<br />

Their approach is based on inclusive concepts and well-researched strategic<br />

answers for the central questions of sustainable urban development – now<br />

and in the future.<br />

For them, the golden rule is precisely<br />

not to propose a silver bullet supposedly<br />

fitting any city, for the simple reason that<br />

in every city the transport situation is as<br />

unique as the skyline. Today, one-size-fitsall<br />

solutions are of next to no use to mobility<br />

planners seeking to prepare municipal<br />

and regional transport systems for the<br />

challenges of the future in a genuinely<br />

sustainable way – because the respective<br />

conditions, political choices and local options<br />

vary just too widely.<br />

These are the basic facts underlying<br />

the foundation of <strong>Siemens</strong> <strong>Mobility</strong> Consulting<br />

a little over a year ago. The new<br />

unit’s most urgent tasks embrace the active<br />

dialog with the municipal transport<br />

officers aimed at developing answers to<br />

the following central questions: What are<br />

the most efficient strategies and concepts<br />

to meet – right there in every community –<br />

the manifold mobility requirements of today<br />

and tomorrow? What lessons do the<br />

experiences of other cities provide for the<br />

development of tailored solutions for each<br />

individual community? And last but not<br />

least, what business models will create<br />

the necessary financial and organizational<br />

scope for realizing the most effective solutions<br />

in the local context?<br />

To turn these questions into as many<br />

viable answers, the <strong>Mobility</strong> Consulting<br />

unit builds and dispatches an interdisciplinary<br />

team of experienced specialists,<br />

including experts for road and rail traffic,<br />

port and airport management, ecological<br />

issues and economic calculations, depending<br />

on the task at hand. Whatever<br />

their specialty, they all follow the same<br />

fundamental rule: Their job is not to sell<br />

<strong>Siemens</strong> products, but to analyze and<br />

understand the needs of their municipal<br />

partners and to cooperate actively with<br />

them to define pragmatic and sustainable<br />

solutions for the future (see the interview<br />

on page 26 “Stop thinking within<br />

boundaries”).<br />

In doing this, they can rely on <strong>Siemens</strong>’<br />

many years of international experience in<br />

all areas of mobility as the best basis for<br />

the development of holistic, fully integrated<br />

solutions. After all, it is a generally accepted<br />

fact that, in the ever narrower strait<br />

between urbanization and climate change,<br />

island solutions will hardly do when it<br />

comes to mastering the challenges of the<br />

future. The interplay between the megatrends<br />

requires the creation of closely interacting<br />

systems, including highly powerful<br />

interfaces.<br />

On a regular basis, <strong>Siemens</strong> consultants<br />

use not only their own best practice<br />

projects from around the globe for their<br />

consulting services, but also the knowhow<br />

of selected external experts. One<br />

such expert is Professor George Hazel<br />

from Robert Gordon University in Aberdeen,<br />

Scotland. In one of his research<br />

projects, the renowned urban and transport<br />

planner investigated the transport<br />

system of Austria’s capital Vienna, which<br />

in conclusion he describes as a showcase<br />

of modern, sustainable mobility, pointing<br />

out in particular that in its “Transport<br />

Master Plan 20<strong>03</strong>,” which defines the<br />

most important measures for infrastructure<br />

expansion and public transport enhancement<br />

up to the year 2020, the city<br />

already takes account of an expected rapid<br />

increase in the demand for mobility.<br />

Vienna – with a f utureoriented<br />

master plan<br />

to sustainable success<br />

The customers of <strong>Siemens</strong> <strong>Mobility</strong><br />

Consulting benefit as well from the insights<br />

provided by comprehensive worldwide<br />

studies such as the Green City Index<br />

or the Complete <strong>Mobility</strong> Index. These<br />

studies estimate the optimization potential<br />

of traffic management alone to reach<br />

up to 30 percent. At the conference<br />

table, this comprehensive knowledge is<br />

always “on standby,” so to speak, when<br />

regional solutions are discussed, even if<br />

the first meeting does not yet cover the<br />

realization of integrated multimodal<br />

solutions, but “only” the future potential<br />

of partial solutions for which there are<br />

already concrete plans.<br />

So it comes as no surprise that shortly<br />

after the foundation of the new unit, the<br />

consulting services are already in high<br />

demand by cities all over the world, from<br />

Europe and Asia to North America. An<br />

especially comprehensive project is being<br />

carried out in Toronto, Canada, with<br />

the investigation and evaluation of nearly<br />

all mobility aspects, from management<br />

of private transport to measures<br />

for making public transport, including<br />

the related information and payment<br />

systems, more attractive; from traffic<br />

safety and energy efficiency right up to<br />

economic and ecological questions related<br />

to urban transport.<br />

Tram traffic in Vienna: Part of a showcase<br />

system of modern, future-oriented mobility<br />

City traffic in Toronto: In Canada’s largest city,<br />

all aspects of mobility are being investigated<br />

The often quite ambitious CO2 reduction<br />

regulations adopted by ever more<br />

cities are among the main reasons for<br />

transport optimization having become a<br />

necessity: It’s not a question of “if” anymore,<br />

but of “how.” And just like any<br />

long journey, the way to sustainability<br />

starts with a first step, for example a half-<br />

or full-day strategy workshop with the<br />

<strong>Siemens</strong> <strong>Mobility</strong> Consulting team, who<br />

will draw on their entire wealth of experience<br />

to support the municipal decision<br />

makers in identifying pragmatic and<br />

workable measures. «<br />

16 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 17


Trends & Events Partners & Projects<br />

Added safety and<br />

convenience<br />

Small signal heads n Dedicated traffic<br />

lights for pedestrians and cyclists help<br />

improve the safety at traffic intersections,<br />

with separate green and red phases for<br />

each of these groups providing additional<br />

optimization potential. As an especially<br />

practical solution for implementing such<br />

signalization measures, <strong>Siemens</strong> offers<br />

new types of small signal heads, which<br />

are also very useful as subsidiary or supplementary<br />

signal heads for special traffic<br />

situations. Available in a wide range of<br />

versions based on different technologies<br />

An electric future<br />

E-car sharing system launched n In early<br />

September, <strong>Siemens</strong> AG added twelve<br />

electric cars based on the Opel Agila<br />

model to its e-car fleet in Berlin, which<br />

had become operational about ten<br />

months before as part of the 4-S (“For<br />

sustain electromobility”) project. In<br />

future, the additional “shared” e-cars<br />

will be available to more than 100 employees<br />

for business-related trips within<br />

the German capital. The e-car sharing system<br />

consists of a coordinated range of<br />

integrated solutions to help meet the<br />

requirements of modern electro-mobility.<br />

The intelligently networked and fully<br />

dynamic management systems for vehicle<br />

fleet, parking space and environmental<br />

zones cover also the required recharging<br />

inf ra structure for the e-cars. Every car<br />

is equipped with a mobile computer<br />

and voltages and offering a selection of<br />

symbols and signal colors, the small signal<br />

heads can be tailored to the requirements<br />

of any application. The LED versions provide<br />

the greatest benefits because they<br />

consume only a fraction of the energy<br />

needed by conventional signal heads,<br />

require next to no maintenance and no<br />

replacement at all of their extremely longlasting<br />

LED light sources. For maximum<br />

safety and reliability, an electronic monitoring<br />

circuit in every LED light source permanently<br />

supervises the LEDs‘ current and<br />

On-board units provide the e-car test drivers with important information<br />

(on-board unit) that provides information<br />

on booking times, charging status<br />

and remaining cruising range. In addition,<br />

an integrated satnav system (GPS)<br />

and a permanent communication link<br />

with a control and information center<br />

provides the driver with directions to<br />

the nearest available parking space<br />

with recharging facility, if desired. The<br />

secured data link of the on-board unit<br />

enables the automatic billing of rental<br />

and parking fees as well as recharging<br />

costs. The experiences gathered in the<br />

pilot fleet project will provide essential<br />

insights into how to optimize the networking<br />

of recharging infrastructure,<br />

fleet and parking management systems<br />

to make urban mobility more efficient<br />

and reduce its environmental impact<br />

in particular. «<br />

Separate traffic signs for cyclists<br />

voltage levels. If the actual values are<br />

below or above the pre-set thresholds,<br />

the input current is interrupted immediately<br />

(signal protection).Of course, the<br />

new small signal heads from <strong>Siemens</strong> are<br />

fully compatible with the Sitraffic Cx00V,<br />

Cx40V and Cx40ES controller families as<br />

well as with the signal monitoring systems<br />

of these controllers. «<br />

The new e-car sharing system was discussed at<br />

the IAA, too<br />

Future comes<br />

as standard<br />

International Motor Show (IAA) in Frankfurt/Main<br />

n At this year’s IAA, exhibitors<br />

dedicated around 10 percent of overall exhibition<br />

space to various aspects of electric<br />

mobility. For instance on the “Boulevard of<br />

the Future“ at the booth of <strong>Siemens</strong> AG –<br />

a showcase of the company’s comprehensive<br />

activities in the area of electric mobility.<br />

The <strong>Siemens</strong> range not only includes components<br />

for electric drives, power electronics<br />

and charging technology, but also concepts<br />

for a practical charging infrastructure and<br />

tailored software solutions for the development<br />

and production of electric vehicles.<br />

As a globally leading provider of industrial<br />

software and automation technology,<br />

<strong>Siemens</strong> is excellently positioned to help<br />

manufacturers optimize the production of<br />

vehicles, components and batteries and<br />

thus to cut the overall production costs of<br />

electric vehicles. «<br />

The city of tomorrow<br />

London n More than 100,000 visitors are<br />

expected to flock every year to the Centre<br />

for Urban Sustainability that <strong>Siemens</strong> AG is<br />

currently building in the Green Enterprise<br />

District of the British capital. With the new<br />

center of competence, <strong>Siemens</strong> wants to<br />

provide municipal decision-makers, planners,<br />

architects and also the general public<br />

with a comprehensive source of information<br />

on technologies, strategies and concepts<br />

for more sustainability and higher<br />

quality of life in tomorrow’s cities. Besides<br />

a fascinating and partially interactive look<br />

into the future of urban life on close to<br />

2000 sqm of exhibition space, the center<br />

will offer spacious conference and research<br />

facilities as well as offices. The building itself<br />

will be a showcase of sustainability and a<br />

first-hand demonstration of eco-friendly<br />

ways of using water and energy. Nature and<br />

the special character of the site at the<br />

London docks provided the inspiration for<br />

the crystal-shaped design. Various transparent<br />

and reflecting materials will capture<br />

the light in a multitude of ways,<br />

adding dynamism to the architectural<br />

geometry. The Centre for Urban Sustainability,<br />

where the mobility of the future is<br />

going to play a major role, is due to be<br />

open to the public by the spring of 2012. «<br />

Safety is a priority in the construction<br />

of the Gotthard base tunnel<br />

The Centre for Urban Sustainability is scheduled to open its doors in the spring of 2012<br />

Fresh breeze<br />

Luzern n For the Gotthard base tunnel, the<br />

largest tunnel ventilation system ever will<br />

be implemented. It comprises two ventilation<br />

centers dividing the railway tunnel<br />

into three sections of nearly the same<br />

length. In each center, four ventilators will<br />

control fresh air supply during ordinary<br />

tunnel operation. In case one section is<br />

temporarily blocked for maintenance or<br />

other reasons, they will continue to feed<br />

this part. If a fire breaks out, the ventilation<br />

centers ensure the rapid evacuation<br />

of smoke from the tunnel and keep the<br />

escape routes clear. As a special challenge,<br />

the design of the system had to take<br />

account of the strong pressure surges caused<br />

by the high speed of the trains passing<br />

through the tunnel. What makes the ventilators<br />

supplied by the <strong>Siemens</strong> company<br />

TLT Turbo especially suitable for this application<br />

is their reliably stable operating<br />

range, as demonstrated in the corresponding<br />

tests in another part of the project.<br />

After completion in 2016, the Gotthard<br />

base tunnel will be the world’s longest tunnel<br />

with an overall length of 57 km. For its<br />

construction, more than 28 million tons<br />

of rock had to be moved. The costs for this<br />

structure of the century will total around<br />

€ 8 billion. «<br />

18 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 19


Know-how & Research<br />

A spirit<br />

guide<br />

Project Braindriver n<br />

This story has a hint<br />

of Hollywood about it.<br />

It’s showing now in the<br />

capital of Germany and<br />

it’s all about science,<br />

not fiction. Researchers<br />

at Freie Universität<br />

Berlin have managed<br />

to control a vehicle via<br />

a man-machine interface<br />

using the power<br />

of thought alone.<br />

In the dream factories of the cinema,<br />

the future is already old news. As early as<br />

1985, the US thriller “Firefox” featured<br />

Clint Eastwood, sharing the lead with an<br />

experimental jet fighter that received and<br />

converted flight instructions in the form<br />

of brain waves. Fourteen years later the<br />

Oscar-laden blockbuster “The Matrix” also<br />

gave center stage to a computer that was<br />

literally mind-controlled. Has the fiction<br />

now actually been stripped away, leaving<br />

us with just science?<br />

That is pretty much the case. In the<br />

Faculty of Artificial Intelligence at Freie<br />

Universität Berlin chaired by Professor Dr.<br />

Raúl Rojas, the AutoNOMOS team led in<br />

turn by Tinosch Ganjineh has been focusing<br />

on the development of fully autonomous<br />

vehicles since 2006. They are aiming<br />

for a vehicle that can independently<br />

assess everyday traffic conditions and operate<br />

and move about without human assistance.<br />

Two vehicles were built for this<br />

purpose, including the prototype “Made-<br />

InGermany,” a VW Passat that is equipped<br />

with cam eras, laser scanners, radar sensors,<br />

a high-precision GPS and a link to the<br />

vehicle network (CAN). In the scope of<br />

this pro ject, AutoNOMOS is also working on<br />

user interfaces between humans and machines.<br />

The visible results of their efforts<br />

include an iPhone-based vehicle control<br />

system, a more complex control and<br />

“MadeInGermany” prototype: Different<br />

thoughts generate different time series<br />

sensor monitoring system using an iPad,<br />

and an optical control that functions using<br />

a pupil tracking system.<br />

From that point it was just a small step<br />

to the spectacular project that caused such<br />

a stir recently when it was announced by<br />

an AutoNOMOS research group headed<br />

by professor Rojas. Using a so-called Brain<br />

Computer Interface (BCI), the scientists<br />

succeeded in enabling human test subjects<br />

to control the experimental “MadeInGermany”<br />

car by the power of their thoughts<br />

alone. The test driver is required to don a<br />

skull cap with 16 electrical sensors. Following<br />

EEG principles, the sensor positions<br />

correspond to particular regions on the<br />

head where voltages produced by local<br />

brain activity can be measured. When the<br />

test subject concentrates on a previously<br />

defined thought pattern, for example a<br />

color or an object, the sensors detect voltage<br />

variations in the micro- to millivolt<br />

range which, under ideal conditions, result<br />

in a time series that can be identified<br />

by a computer using a 16-dimensional<br />

voltage vector. Different thoughts generate<br />

different time series for the computer<br />

to map later into different classes.<br />

To make the computer allocate different<br />

time series to different classes – in<br />

this case the commands “left, right, forward,<br />

reverse” – the test subjects have to<br />

“teach” their thought patterns to the computer.<br />

For this learning process there is a<br />

piece of software that displays a cube and<br />

an activation indicator to give status messages<br />

about the signals that are detected.<br />

If the person’s thoughts turn to a category<br />

that belongs in the “left” class and if the<br />

thought is correctly identified, the cube<br />

moves to the left. This makes it possible<br />

to distinguish up to five classes. Besides<br />

the four classes in which a defined<br />

thought corresponds to a defined direction,<br />

there is a null class in which none<br />

of the calibrated thoughts are registered<br />

and which therefore has no impact on<br />

changes to direction of travel or speed.<br />

The results of the thought classification<br />

are then transferred via Ethernet<br />

to the control computer in the autonomous<br />

vehicle. To convert the registered<br />

commands to actual car control, the<br />

AutoNOMOS team apply two different<br />

control programs:<br />

• In variant 1 (“semi-autonomy”), the vehicle<br />

travels auton omously along the road<br />

and only requests a thought-generated<br />

directional decision at intersections or<br />

motorway exits.<br />

• In variant 2, so-called “free driving”, the<br />

human can control the vehicle entirely by<br />

thoughts alone. The four commands “left,<br />

right, forward, reverse” are mapped to<br />

correspond with steering directions and<br />

with an increase or decrease in speed.<br />

Because concentration on defined<br />

thoughts can be very taxing for humans<br />

and often only functions with a time lag<br />

of one to three seconds, the FU Berlin researchers<br />

have so far only carried out their<br />

“free driving” tests under conditions of a<br />

feasibility study on a fenced-off terrain.<br />

There’s another reason why from today’s<br />

perspectives variant 1 looks very much<br />

more appropriate for practical purposes.<br />

Even with the latest BCI hardware, only a<br />

small percentage of test subjects achieved<br />

genuinely reliable control of the vehicle<br />

using the 4+1 thought classification. «<br />

In the side-view mirror<br />

The big plan<br />

What would we be today without visions and great plans! All the<br />

same, most Utopias soon reach their sell-by date. And that’s when<br />

a pragmatic view of the details can be helpful.<br />

Since time immemorial, thought-<br />

leaders and visionary planners have<br />

designed new cities and reshaped the<br />

old. Sometimes the aim was to improve<br />

the world and to serve mankind, but<br />

more often it was to satisfy a leader’s<br />

ostentatious ends or to meet strategic<br />

considerations. More recently the reasons<br />

have also included the creation of<br />

more space for the automobile.<br />

In 1925 at the Paris Exhibition of<br />

Modern Decorative and Industrial Arts,<br />

the architect and urban planner Le<br />

Corbusier presented a Utopian design<br />

called “Plan Voisin.” Financed by the car<br />

and aircraft maker Gabriel Voisin, it<br />

foresaw the demolition of vast areas of<br />

central Paris to make way for wider<br />

streets and a gigantic skyscraper district.<br />

Parisians failed to see the joke. But<br />

there was no stopping Le Corbusier:<br />

“Where are all those cars speeding to?<br />

The center!” he crowed. “In the center<br />

there are no open spaces for driving on.<br />

They must be created. The center must<br />

be torn down!”<br />

All the same, 20 years later, urban planners<br />

took up the idea once more, drove<br />

naked concrete channels through the<br />

center and created a city fit for the car.<br />

The opposition had been on the case<br />

for some time. Austrian exile Victor<br />

Gruen declared “Cars buy nothing” and<br />

invented the shopping mall for pedestrians.<br />

In his shopping center opened<br />

in Detroit in 1952, visitors could not<br />

merely shop, but also go to the theater,<br />

stroll in green spaces and simply enjoy<br />

themselves. The warmth of the idea’s<br />

reception meant that access roads were<br />

clogged with more and more cars, so<br />

later he planned his malls outside the<br />

cities, on greenfield sites. What’s the<br />

legacy of all that today? Too many cars<br />

in the city – and in our countryside too.<br />

Literary giant Friedrich Dürrenmatt<br />

hits the mark: “The more humans advance<br />

with a plan, the more effectively<br />

they can be thwarted by chance.” So<br />

rather than bold plans, should we try<br />

bean-counting?<br />

The American mathematician Charles<br />

Komanoff has applied himself to that<br />

very thing. For several years his work<br />

has been devoted to accurate measurements<br />

of Manhattan’s traffic. Using his<br />

PC spreadsheet he inputs taxi waiting<br />

times, subway journey times and passenger<br />

numbers, the bridge authority’s<br />

user figures and much much more, then<br />

gives the public free access to the data<br />

on the Web. Not exactly a visionary<br />

idea. Traffic planners find it brilliant: at<br />

long last, facts instead of bold ideas!<br />

Sometimes the greatest progress is<br />

made by simply adding one plus one. «<br />

20 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 21


<strong>Mobility</strong> & Living Space<br />

A dynamo of a woman<br />

On the road with Verena Bentele n Calling her a bundle of energy would<br />

be a very defensive description of the woman who has dominated the<br />

Paralympics with sheer power. The world knows the inimitable way in<br />

which Verena Bentele pushes forward on cross-country ski trails and in the<br />

biathlon stadium, achieving a series of victories. But how safely can this top<br />

athlete, blind from birth, move through the hectic traffic of a metropolis?<br />

Actually, we should have guessed, and<br />

maybe we knew it already. Nobody who<br />

wins twelve gold medals at the Paralympic<br />

Games and four world championships<br />

would be considered timid, having to think<br />

three times before taking each step, tentatively<br />

placing one foot in front of the other.<br />

Twelve gold medals at the Paralympic<br />

Games and four world championships are<br />

only achievable by somebody who knows<br />

exactly what they want, and above all,<br />

where they want to be – even if they cannot<br />

see it.<br />

This was all too clear to the ITS magazine’s<br />

editorial team when they arrived for<br />

an appointment with Verena Bentele in<br />

Munich’s Westend. Nevertheless, within a<br />

few minutes, reality shattered the first stereotypes.<br />

Because Verena Bentele did not<br />

receive us at an easily accessible, geometrically<br />

furnished ground floor apartment,<br />

The photographer<br />

can hardly keep up<br />

and repeatedly has to<br />

ask for a slow-down<br />

but rather in an older gem of an apartment<br />

just under the roof, reachable only<br />

via an endless stairwell. And – although<br />

today it is all about a demonstration of<br />

her urban mobility – she is not wearing<br />

sneakers, but high-heels. This is a superwoman<br />

who is not defined by her handicap,<br />

and, as became apparent quite soon,<br />

she is not defined by her athletic achievements<br />

either.<br />

Verena Bentele likes her “student digs”<br />

with old wooden floorboards in a quiet<br />

location – and yet she wants to move on<br />

soon. “A few more square feet would not<br />

go amiss.” Perhaps so that she can always<br />

be surrounded by her trophies in future.<br />

Until now, she has had to store a large<br />

number of them at her parents’ home on<br />

Lake Constance, including the prestigious<br />

Bambi media prize, one that Sophia Loren<br />

also keeps on her sideboard. But even<br />

the small selection we can see here in Munich<br />

is more than impressive – World Cup<br />

awards, gold medals – and of course the<br />

Laureus World Sports Award, which makes<br />

its owner into a legend in their lifetime.<br />

For example, besides Verena Bentele, in<br />

20<strong>11</strong> tennis god Rafael Nadal and the very<br />

charming – she thinks – shooting star of<br />

golf, Martin Kaymer, also won this Oscar of<br />

sports. She is almost as proud of her huge<br />

collection of books: “I have either read<br />

them all myself or had them read to me by<br />

the computer.”<br />

After the first photos in the apartment<br />

we go out into the city. Even in the stairwell,<br />

it is soon clear what sort of pace the<br />

editorial team can expect over the next<br />

two hours. While our unfit staff gasp their<br />

way downstairs, Verena Bentele glides<br />

nimbly to the front door, destroying any<br />

hope that perhaps the high heels might<br />

slow down this bundle of energy, at least<br />

a little. On the sidewalk, she steps up the<br />

pace, almost unaware of doing so. She<br />

knows the area – literally inside out – and<br />

marches off, as if it was all about World<br />

Cup points. The photographer can hardly<br />

keep up and has to keep asking her to slow<br />

down so that he can get a good picture<br />

without resorting to a telephoto lens. As<br />

we move on, we conduct a rather onesided<br />

interview – very short questions,<br />

because we are out of breath, and relaxed,<br />

detailed answers that are nevertheless to<br />

the point.<br />

High curbs – a blessing<br />

for the blind, a<br />

curse for wheelchair<br />

users<br />

How does she find her way about in<br />

this environment? Listening and touching<br />

play a crucial role here. “If you need them,”<br />

says the star athlete who has been blind<br />

from birth, “your other senses improve automatically.”<br />

Among other things she has<br />

learned to recognize different sound reflections,<br />

depending on whether she is<br />

walking past a wall or a doorway. Even the<br />

hiss of the subway doors provides guidance.<br />

On the other hand, the stick can be<br />

useful for finding the curb. And sometimes<br />

even just counting can be an effective solution<br />

– for example, if there are several<br />

house entrances on a street all of which<br />

sound the same.<br />

What makes it easier for visually impaired<br />

people to navigate around the city?<br />

“First of all, you can do a lot yourself,” says<br />

Verena Bentele. It all starts with organized<br />

mobility training. It is one of the compulsory<br />

subjects at school, and you have no<br />

choice but to take it. Later, it is up to the<br />

individual as to whether or not they attend<br />

special mobility training courses, say after<br />

moving to a new city. But of course there<br />

Verena Bentele in city traffic: She marches off as if it was all about World Cup points »<br />

22 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 23


<strong>Mobility</strong> & Living Space<br />

are also structural and technical aids to<br />

help in traffic. For example, on some subway<br />

platforms, orientation grooves have<br />

been created that are easy to detect with<br />

a stick and indicate the distance from the<br />

edge. However, the single most important<br />

support device is the pedestrian lights for<br />

the blind that use acoustic signals and vibration<br />

to indicate when it is safe to cross.<br />

These ticking, shaking little boxes are becoming<br />

more and more common, but<br />

there are still not enough of them. “Sometimes<br />

it makes you a bit sad – you know<br />

this technology exists, but is not used for<br />

reasons of cost ...”<br />

Do the needs of visually impaired people<br />

get enough attention in city planning<br />

departments? “This is a difficult issue,” says<br />

the top athlete, “because of course you<br />

can’t please everybody.” For example, high<br />

and easily detected curbs provide the best<br />

possible help with orientation for blind pedestrians,<br />

but for wheelchair users, elderly<br />

people with walking frames and mothers<br />

Snapshots of an impressive encounter:<br />

“When it comes to organizing barrier-free<br />

mobility, those in positions of responsibility<br />

must discuss the issue with those affected –<br />

and then find solutions that are acceptable<br />

to all road users”<br />

with strollers, they become difficult obstacles.<br />

“Those in positions of responsibility<br />

must talk over these points with those affected<br />

– and then find solutions that are<br />

acceptable to all road users.”<br />

Which means of transport does Verena<br />

Bentele prefer to use in Munich? “My favor-<br />

A range of structural<br />

and technical measures<br />

help visually<br />

impaired people navigate<br />

around the city<br />

ite is the subway,” she says, “It is the most<br />

frequent, the least affected by unpredictable<br />

weather conditions in winter, and<br />

the stations are more clearly laid out than<br />

those of the light-rail system.” Another pos-<br />

itive point is the similar length of subway<br />

trains, which enables her to orient herself<br />

more easily, as well as the above-mentioned<br />

grooves in the platforms. “Nevertheless,<br />

you have no other choice but to learn your<br />

routes by heart – and in some areas that<br />

are frequently re-designed, one has to ask<br />

oneself if it is really worth it ...”<br />

How should people help the visually impaired<br />

in the city? “Again, both sides have<br />

a role to play,” says Verena Bentele. “The<br />

most important thing is to approach one<br />

another, especially because most people<br />

are unsure how much support we blind<br />

people need.” She would like to point out<br />

a couple of areas where people could be<br />

helpful without being asked. For example,<br />

simply not placing things in the way that<br />

could cause blind people to stumble or<br />

collide with them, such as luggage or<br />

bicycles. Also, warnings should be given<br />

when the situation has changed, such as<br />

at construction sites. Otherwise – just ask.<br />

“The need to frequently ask has the addi-<br />

Verena Bentele at a pedestrian light for the blind: “It makes you a bit sad to know that an existing technology is not used for reasons of cost”<br />

tional effect of helping create a different<br />

attitude to trust.”<br />

After two hours darting back and forth<br />

across Munich, on main roads, on escalators<br />

and through shopping malls, on foot,<br />

by train and by subway, we’re done – in<br />

the true sense of the word. The photographer<br />

in particular desperately needs<br />

a break. Fashion shoots in Miami and<br />

London are apparently far less demanding<br />

on his physical condition than an extended<br />

city tour with this unique dynamo<br />

of a woman.<br />

At our farewell cappuccino, Verena<br />

Bentele stays with the subject of trust –<br />

one focus of her work in the field of per-<br />

“ The most important thing is to approach one<br />

another, especially because most people are unsure<br />

how much support we blind people need”<br />

sonnel training and development, together<br />

with motivation and communication<br />

within the team. And this literary scholar<br />

with a master’s degree in German Studies<br />

knows perfectly well what she’s talking<br />

about in her lectures and seminars. In<br />

2009 at the German Championships in<br />

Nesselwang, she had a serious accident<br />

because her escort runner mixed up right<br />

and left when giving directions. A year<br />

later, and with one kidney fewer and a<br />

total of five gold medals more, she became<br />

the most successful participant in<br />

the Winter Paralympics in Vancouver,<br />

along with Alpine overachiever Lauren<br />

Woolstencroft. «<br />

24 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 25


Profile<br />

“ Stop thinking within<br />

boundaries”<br />

Interview n Simone Köhler, <strong>Mobility</strong> Consultant at <strong>Siemens</strong> AG, about<br />

the efficiency benefits of consulting teams assembled for a specific<br />

project, the trend towards interdisciplinary urban planning, and her<br />

professional need to look outside the boundaries of her own company.<br />

Ms Köhler, thanks to your experience<br />

as an international mobility consultant,<br />

you must have a good overview. In your<br />

opinion, which city has solved the problem<br />

of mobility best of all?<br />

Seen from a global perspective, there are<br />

significant differences between cities. In<br />

Europe, however, the cities with top class<br />

mobility are quite close together. Zurich,<br />

Vienna and Stockholm are among the<br />

favorites. But Munich – my adopted<br />

home – is also one of the front runners.<br />

On the one hand, we have well developed<br />

networks of public transport, cycle paths<br />

and private transport. On the other, the<br />

different modes of transport are well<br />

coordinated with each other.<br />

At the moment you are managing a<br />

project in Portugal, and before that<br />

you were working for a Chinese city.<br />

What are your specific responsibilities<br />

in such projects?<br />

The focus of my work is the development<br />

of strategic mobility concepts, with my<br />

own professional emphasis being on<br />

road traffic. In our team, in addi tion to<br />

an extensive expertise in mobility, all<br />

colleagues have their own specialty, for<br />

example, rail or road transport, ports or<br />

airports. But there are also different<br />

aspects under which a problem can be<br />

considered, such as economic assessments<br />

or CO2 efficiency. This comprehensive<br />

range of expertise makes it<br />

possible to put together individual consulting<br />

teams according to the customer’s<br />

requirements – and thus to develop<br />

truly customized solutions for each<br />

customer.<br />

How far into detail do you go with the<br />

development of these concepts – right<br />

down to the individual traffic light?<br />

No, our concepts provide several essential<br />

tools, but do not include any detailed planning.<br />

We want to demonstrate different<br />

ways of optimizing mobility and logistics<br />

to our customers. Our task is to offer<br />

holistic advice – not the specified technical<br />

solution design.<br />

So that means that although you work<br />

at <strong>Siemens</strong>, you do not recommend<br />

<strong>Siemens</strong> products?<br />

That’s it. Although we present our own<br />

portfolio, that is only for information purposes<br />

and sometimes in order to illustrate<br />

our conceptual approach. Working as a<br />

consultant enables me to immerse myself<br />

deeper in the subject and gives me the opportunity<br />

to supervise the implementation.<br />

To do this, we must always be able to<br />

go beyond the boundaries of company-<br />

internal thinking, as this is the only way<br />

to give our customers the best solution.<br />

And what exactly is the best solution<br />

for your customers? What do they<br />

consider to be most important – the<br />

economic aspects, or the environmental<br />

ones?<br />

We try to find a happy medium. Ideally,<br />

it would be possible to develop solutions<br />

that offer advantages in both areas. For<br />

instance, implementing a traffic management<br />

system is sometimes economically<br />

and environmentally preferable to, say,<br />

constructing a tunnel. Basically, the financing<br />

of the mobility infrastructure plays a<br />

central role in every city. Here we explore<br />

various optimization opportunities together<br />

with our partners – from Public Private<br />

Partnerships and intelligent financing<br />

models through to congestion charges<br />

and parking systems to provide separate<br />

sources of revenue. We also investigate the<br />

financial assistance facilities available to<br />

the city from EU coffers. Where necessary,<br />

our consulting approach goes even further,<br />

including those overall success factors that<br />

help create an attractive city, such as the<br />

impact on the surrounding area and the<br />

involvement of its citizens. In short, <strong>Mobility</strong><br />

Consulting’s core competence is that<br />

we understand the challenges facing the<br />

customer and can provide suitable, sustainable<br />

solutions.<br />

Speaking of the future: How do you see<br />

mobility in – say – 2<strong>03</strong>0?<br />

The demand for mobility, which will certainly<br />

rise, makes it essential to use existing<br />

capacity as efficiently as possible. That<br />

is why local public transport will be linked<br />

to private transport more than ever, and<br />

will become more important – to what<br />

degree, will depend to a large extent on<br />

the success of efforts to make the services<br />

more attractive. I am convinced that intelligent<br />

communication between transport<br />

“ In the ideal case,<br />

ecologically and<br />

economically optimum<br />

solutions<br />

can be achieved”<br />

providers and with the transport infrastructure,<br />

together with integration of different<br />

transport services and of the related data,<br />

will play a decisive role by 2<strong>03</strong>0.<br />

And what trends are you seeing in the<br />

field of urban planning? Will the focus<br />

increasingly be on “green” cities – and<br />

therefore on electric mobility?<br />

Whether electric vehicles will actually be<br />

the cure-all is not yet clear. There is certainly<br />

a growing demand for alternative<br />

types of propulsion. New jobs and housing<br />

concepts are creating hubs within the city,<br />

and this allows residents to live and work<br />

within short distances. This will have the<br />

effect, for example, of relieving rush-hour<br />

traffic. But even if people’s demand for<br />

mobility falls as a result, goods still need to<br />

be transported. When we look at how the<br />

planning process operates, there is a clear<br />

trend away from the isolated analysis of<br />

individual sectors such as construction or<br />

transport, and towards an interdisciplinary<br />

approach involving the development of<br />

integrated solutions.<br />

Finally, a personal question: If you wanted<br />

a challenge for your next project – what<br />

would it be?<br />

The consultant’s dream is of course “mobility<br />

planning on a greenfield site.” But<br />

only a few of us are that lucky, because<br />

it is very rare for a town to be designed<br />

from scratch, completely drawn up on a<br />

drawing board. So I have been looking for<br />

a more realistic dream project: the development<br />

of a strategic mobility plan for a<br />

city that is close to gridlock. I can imagine<br />

that to be a tremendously appealing<br />

challenge, helping develop methods to<br />

relieve congestion and ultimately create<br />

a livable urban center and observe its<br />

implementation and success. But my job<br />

has so much to offer anyway. The most<br />

exciting aspect for me is working with<br />

different people like mayors, experts<br />

from various agencies, engineers, architects<br />

and our <strong>Siemens</strong> specialists, and<br />

getting to understand the different perspectives<br />

they have on mobility.<br />

Ms Köhler, thank you for the interview. «<br />

Simone Köhler:<br />

Career milestones at a glance<br />

• Born in 1974 in Heilbronn<br />

• 1994-1996: Trained as an aviation<br />

administrator at Lufthansa AG in<br />

Cologne, Stuttgart, Frankfurt/Main,<br />

Nairobi<br />

• 1996-2001: Studied business<br />

administration at Johann Wolfgang<br />

Goethe University in Frankfurt/Main;<br />

degree in business administration<br />

• 1996-1998: Marketing coordinator<br />

for sales in Europe and Africa,<br />

Lufthansa Cargo AG<br />

• 1998-2000: Pricing Executive,<br />

Lufthansa Cargo AG<br />

• 2000-2001: Consultant and project<br />

manager at Integra GmbH in Bad<br />

Homburg and Berlin<br />

• 2002-2010: Various management<br />

tasks in the field of consulting<br />

at <strong>Siemens</strong> Business Services<br />

and <strong>Siemens</strong> IT Solutions and<br />

Services<br />

• Since 2010: Principal Consultant<br />

at <strong>Siemens</strong> <strong>Mobility</strong><br />

26 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 27

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