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www.siemens.com/traffic<br />
IMPRINT<br />
ITS magazine · The Magazine for <strong>Siemens</strong><br />
Intelligent Traffic Systems<br />
Publisher: <strong>Siemens</strong> AG · Industry Sector ·<br />
<strong>Mobility</strong> Division · Complete Transportation ·<br />
Intelligent Traffic Systems · Hofmannstrasse 51 ·<br />
D-81359 Munich<br />
Editors: Dr. Michael Ostertag (responsible for<br />
contents), Karin Kaindl: <strong>Siemens</strong> I MO CT BD&MK<br />
Coordination:<br />
Roland Michali: <strong>Siemens</strong> I MO CC Erlangen<br />
Copywriting: Peter Rosenberger, Philip Wessa:<br />
www.bfw-tailormade.de · Eberhard Buhl<br />
(“In the side-view mirror”)<br />
Photographs:<br />
Corbis Cover, pp. 4/5, 6, 7 above, 9, 10, 14 left,<br />
16, 17 below · dpa picture alliance pp. 7 below, 8,<br />
12/13, 14 right, 15, 19 below · Roland Michali<br />
p. 18 middle · AutoNOMOS p. 20 · Photocase.com<br />
p. 21 · Achim Graf pp. 22–25<br />
All other photographs: <strong>Siemens</strong> AG<br />
English translation: Dr. Barbara Gutermann<br />
Sprachendienste GmbH, Biberach<br />
Concept & Layout: Agentur Feedback,<br />
Munich · www.agentur-feedback.de<br />
Printing: Mediahaus Biering, Munich<br />
Copyright: © <strong>Siemens</strong> AG 20<strong>11</strong><br />
All rights reserved. No part of this publication<br />
may be reproduced or used without express prior<br />
permission. Subject to technical modifications.<br />
Printed in Germany.<br />
The next issue of the ITS magazine will be<br />
published on January 15, 2012<br />
www.siemens.com/traffic<br />
ISSN 2190-<strong>03</strong>02<br />
Order No. A19100-V355-B105-X-7600<br />
Dispo No. 22300 · K No. 7604<br />
313686 IF 09<strong>11</strong>5.5<br />
ITS magazine<br />
The Magazine for Intelligent Traffic Systems I 3/20<strong>11</strong><br />
www.siemens.com/mobility<br />
Blueprints<br />
for the future<br />
How modern mobility planning<br />
wants to keep the world moving<br />
S
Editorial & Content<br />
Content<br />
Focus<br />
4 “Who wants to travel where,<br />
when and how?”<br />
University Professor Dr. Klaus J.<br />
Beckmann, scientific director at the<br />
German Institute for Urban Studies,<br />
talks about the most important insights,<br />
opinions and perspectives in<br />
modern mobility planning<br />
10 Heading for the cloud<br />
Tom Vanderbilt, author of the New<br />
York Times bestseller “Traffic: Why<br />
We Drive The Way We Do (And What<br />
It Says About Us)” speaks about the<br />
revolutionary role that computer<br />
clouds could play in solving mobility<br />
problems<br />
Editorial<br />
12 The future on a drawing board<br />
More and more, architects and infrastructure<br />
professionals are designing<br />
entire cities or neighborhoods on their<br />
drawing boards. When a whole new<br />
world is being created almost from<br />
scratch, the design of transport<br />
networks plays an important role<br />
Dear Reader,<br />
“Prediction is difficult, especially about the<br />
future,” as Nobel laureate Niels Bohr is reported<br />
to have said. Or was it Mark Twain?<br />
Or maybe even the German comedian Karl<br />
Valentin, as some people insist? The fact that<br />
this aphorism is attributed to several sources<br />
at the same time, says quite a bit about its ingenuity<br />
and a lot about its validity. The latter<br />
will certainly be confirmed by anybody having<br />
to develop professional plans on the basis<br />
of prognoses. This is particularly true for mobility<br />
planners, because the solutions realized<br />
as a result of their conceptual plans are often<br />
literally set in stone – or rather cast in concrete,<br />
steel and asphalt. Consequently they<br />
cannot be easily modified in case a future<br />
survey should produce different results.<br />
4<br />
“ Who wants<br />
to travel<br />
where, when<br />
and how?“<br />
16 New transport consulting<br />
When manufacturers of traffic equipment<br />
offer also consulting services,<br />
they usually focus on their own products<br />
and systems. The <strong>Siemens</strong> <strong>Mobility</strong><br />
Consultants, in contrast, go at least<br />
one step beyond: They provide wellfounded<br />
inclusive concepts and strategic<br />
answers for the central questions<br />
of sustainable urban development now<br />
and in the future<br />
At least not yet. On the other hand,<br />
modern technology can be the key to creating<br />
the necessary flexibility, as affirmed<br />
by at least two of the experts that we interviewed<br />
on mobility planning – the focus<br />
topic of the present ITS magazine. One of<br />
them is Professor Dr. Klaus J. Beckmann of<br />
the German Institute for Urban Studies,<br />
who is convinced that intermodal traffic<br />
management systems will make an important<br />
contribution to the mobility of the<br />
future. The other is the best-selling US author<br />
Tom Vanderbilt, who expects our mobile<br />
society to head for “cloud commuting.”<br />
But as all articles in the present issue<br />
explicitly or implicitly show, there is one<br />
thing that mobility planners, even with the<br />
most innovative thought impulses, will not<br />
Trends & Events<br />
18 Trendspot<br />
New small signal heads used as separate<br />
traffic lights for cyclists and pedestrians<br />
are a convenient tool for increasing<br />
traffic safety<br />
18 Event news<br />
Compact news on recent events<br />
Partners & Projects<br />
19 Shortcuts<br />
Recent traffic engineering projects<br />
in the UK and Switzerland<br />
be able to do without: a partner who is<br />
able to think (into) the future and provide<br />
sustainable support for the long run.<br />
I wish you enjoyable reading.<br />
12<br />
The future on a<br />
drawing board<br />
20<br />
A spirit guide<br />
Know-how & Research<br />
20 A spirit guide<br />
This story has a hint of Hollywood<br />
about it, but it’s showing now in the<br />
capital of Germany and it’s all about<br />
science, not fiction. Researchers at FU<br />
Berlin have managed to control a vehicle<br />
using the power of thought alone<br />
2 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 3<br />
Sincerely<br />
Hauke Jürgensen<br />
Head of Intelligent Traffic Systems<br />
<strong>Mobility</strong> & Living Space<br />
22 A dynamo of a woman<br />
With sheer and inimitable power, Verena<br />
Bentele dominates the Paralympics. But<br />
how safely can this top athlete, blind from<br />
birth, move through the hectic traffic of<br />
a metropolis?<br />
Rubrics<br />
21 In the side-view mirror<br />
Reflections and lateral thoughts on<br />
the ever-present topic of mo bility<br />
planning: “The big plan”<br />
26 Profile<br />
Simone Köhler, <strong>Mobility</strong> Consultant<br />
at <strong>Siemens</strong> AG, speaks about<br />
her professional need to look outside<br />
the boundaries of her own<br />
company: “Stop thinking within<br />
boundaries”<br />
28 Imprint
Focus<br />
4 its magazine 3/20<strong>11</strong><br />
“Who<br />
wants<br />
to travel<br />
where,<br />
when<br />
and how?”<br />
Interview n University Professor<br />
Dr. Klaus J. Beckmann, scientific<br />
director at the German Institute<br />
for Urban Studies, talks about<br />
the most important insights,<br />
opinions and perspectives in<br />
modern mobility planning.<br />
3/20<strong>11</strong> its magazine 5
Focus<br />
Professor Beckmann, the quality of any<br />
plan for a range of services is fundamentally<br />
affected by the quality of the<br />
demand forecasts on which it is based.<br />
Some of your colleagues believe that all<br />
the predictions concerning future mobility<br />
demand that were made before the<br />
economic crisis can safely be consigned<br />
to the bin. How about you?<br />
I also believe that reality has put the<br />
break on many of the scenarios that were<br />
sketched out in the past. I think that while<br />
this is partly due to the upheaval caused<br />
by the world economic crash, it has more<br />
to do with considerably deeper reaching<br />
changes in prevailing conditions for mobility<br />
that basically went to work much<br />
earlier. For one thing, there are rising<br />
energy prices, which are being pushed<br />
into the limelight more than ever because<br />
of current political developments such as<br />
political instability in several oil producing<br />
countries and the increasingly heated<br />
debate surrounding future energy sources.<br />
Add to that the climate change debate,<br />
which, in Europe at least, is rising steadily<br />
in volume and highlighting the leading<br />
role of transport and the related increasing<br />
CO2 emissions as one of the major<br />
causes.<br />
So in the field of mobility planning,<br />
news of world markets reeling in fear<br />
of renewed recession in the USA is only<br />
a cause for minor headaches, if any?<br />
There is no really general answer to that.<br />
It’s a fact that by concentrating on the<br />
observation of long-term and sustained<br />
trends, mobility planning can shelter quite<br />
well from the uncertainties of short-term<br />
turbulence. Of course the total collapse of<br />
the world economy would be an exceptional<br />
case, but for the moment that seems<br />
far from likely. Under normal conditions<br />
it’s important to assess whether the events<br />
that are making the headlines are sufficient<br />
to trigger fundamental changes in<br />
behavior or not. So with all this in mind,<br />
one of the most important questions that<br />
the world of mobility planning should ask<br />
itself is, is it possible that we might revert<br />
to a kind of isolationism by re-erecting<br />
the customs’ barriers? This would have<br />
huge effects on globalization and hence<br />
freight traffic.<br />
What do you believe – is it possible?<br />
No, I think there’s a very slim chance.<br />
Existing predictions for the future of<br />
passenger transport already seem to<br />
factor in fundamental changes in behavior.<br />
Up until 2020, passenger transport<br />
is forecast to grow in many industrialized<br />
countries, after which there will be<br />
a fairly clear decline. In freight traffic<br />
the latest predictions continue to signal<br />
virtually unchecked growth. Do you find<br />
that realistic?<br />
Yes and no. I too cannot imagine that<br />
freight traffic will shrink significantly in the<br />
foreseeable future. But I am similarly skeptical<br />
about any continuation of the rates of<br />
growth that we have seen up to now. The<br />
“ In logistics the<br />
developments are<br />
tending towards<br />
decentralization”<br />
restructuring of the logistics chains that<br />
has been under way for some years now<br />
are too far-reaching for that to happen.<br />
There’s a clear trend away from supplying<br />
all the consumer centers in an entire country<br />
from a single central warehouse or, for<br />
instance, taking the individual components<br />
of a pot of yogurt on a thousand-kilometer<br />
mystery tour before the final product<br />
reaches the chiller cabinet. The logistics<br />
industry is clearly tending towards decentralization,<br />
and regional distribution of<br />
goods is growing in significance once again.<br />
This is not merely a reflection of sustained<br />
rises in transport costs resulting from<br />
higher energy prices and the political trend<br />
towards so-called internalization of external<br />
costs, but is tied to the fact that just-intime<br />
deliveries by road over long distances<br />
are becoming steadily less reliable. Because<br />
every single HGV that arrives late brings<br />
with it the risk of extremely expensive<br />
production stoppages.<br />
Besides the growth of overall de-<br />
mand, mobility planning needs to<br />
take account of preferences for certain<br />
modes of transport over others,<br />
especially in the field of passenger<br />
transport. There’s some evidence<br />
that the automobile will lose its dominant<br />
position …<br />
Quite right. For some years now we have<br />
been witnessing a progressive decoupling<br />
of mobility decisions from considerations<br />
of status. This development began among<br />
a section of the younger generation but is<br />
now spreading to other age groups – even<br />
including the so-called Silver Surfers,<br />
whose 18 th birthday wish lists were once<br />
topped by a driving license and a car to<br />
call their own. Now this does not mean<br />
that in future no one will want to drive a<br />
Internet surfers at a café: “One very exciting question for the<br />
future is the extent to which the trend towards virtual mobility<br />
will influence actual mobility in the long run”<br />
New arrivals in London looking at the city map: “The decision<br />
of more and more older people to move into towns from the<br />
surrounding area has a range of impacts on mobility planning”<br />
car, but merely that a formerly emotional<br />
relationship will gradually become a rational<br />
one. In future, road users will increasingly<br />
follow pragmatic criteria to decide<br />
on a mode of transport for a particular<br />
journey. For mobility planning this implies<br />
a clear requirement for holistic transport<br />
choices, networked in the most efficient<br />
possible way.<br />
Nevertheless in your recent lecture on<br />
mobility planning at Greifswald University<br />
you described how the need for<br />
local authority investment in road transport<br />
is currently running at a level four<br />
times higher than in the public transport<br />
field. How do these two things relate?<br />
It’s quite simple. As those with responsibility<br />
for mobility generally have only<br />
limited public funds at their disposition,<br />
the focus has to lie on maintaining the<br />
existing infrastructure. In the field of road<br />
transport, many systems already have<br />
some decades of use behind them. I’m<br />
thinking in particular of assets like bridges<br />
and tunnels – they do not often require<br />
refurbishment, but when they do, it tends<br />
to be quite expensive. Local authorities<br />
find themselves on the horns of a dilemma:<br />
how to fulfill their task of securing<br />
mobility on a shrinking budget. The costs<br />
for road transport infrastructure are higher<br />
for the simple reason that we have<br />
more streets and highways than rail<br />
routes in our cities, and the fact that buses<br />
also use the road network.<br />
In mobility planning, what role is being<br />
played by mega-trends such as urbanization<br />
and aging society?<br />
Their role is crucial, without a doubt.<br />
Saying that, these two examples clearly<br />
demonstrate the high extent of interdependence<br />
between many different trends.<br />
The conscious decision of ever more older<br />
people to move into towns from the<br />
surrounding area has a range of impacts<br />
on mobility planning. Route structures<br />
change because older inhabitants concentrate<br />
to a greater degree on their immediate<br />
neighborhoods. There is also more<br />
competition between local authorities in<br />
terms of the quality of life that their municipalities<br />
offer. <strong>Mobility</strong> is an important<br />
criterion in this respect. But besides urbanization<br />
and aging society, there’s a whole<br />
set of other mega-trends that mobility<br />
planning has to address. One very exciting<br />
question for the future, for instance, is the<br />
extent to which the trend towards virtual<br />
mobility will influence actual mobility in<br />
the long run. To my mind, it will have both<br />
a damping and a stimulating effect. After<br />
all, at some point, the digital Romeos and<br />
Juliets who get to know each other over<br />
the Web will want to meet in person.<br />
In free markets, demand generally<br />
determines supply. In the field of mobility<br />
things are not so simple because<br />
both ecological and economic criteria<br />
are in play. To what extent does mobility<br />
planning get involved in shaping the<br />
market for mobility?<br />
First I would like to expand the concept<br />
and talk about more than ecology. I prefer<br />
sustainability because by definition, the<br />
word brings social and economic aspects<br />
into the reckoning. It then becomes easier<br />
to give an answer. Because to my mind,<br />
the determined promotion of sustainable<br />
solutions is a public task first and »<br />
Bridge refurbishment in Dresden: “In the face of limited public funds, the focus has<br />
to lie initially on maintaining the existing infrastructure”<br />
6 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 7
Focus<br />
“ Leave aside ecology, let’s talk about<br />
sustainability”<br />
foremost. There are of course firms that<br />
take their responsibilities very seriously,<br />
but generally speaking it’s the public institutions<br />
that have a much greater chance of<br />
arriving at issue-driven, multidimensional<br />
recommendations. This is why I would like<br />
to see politicians and policies that make<br />
greater use than ever of options for determining<br />
the shape of things to come –<br />
though I know that this is not always easy.<br />
It sounds as if you were not fully convinced<br />
that our current crop of elected<br />
representatives will come to the right<br />
conclusions from their multidimensional<br />
considerations.<br />
Again it’s important to guard against blanket<br />
judgments. Of course there are developments<br />
that we are anything but happy<br />
about – look at the way we have promoted<br />
suburbanization over many years by dint of<br />
the transport services that have been made<br />
available. But I can also point to thoroughly<br />
positive decisions. Any number of German<br />
cities avoided the mistake of closing tramways<br />
in the years when motorized private<br />
transport was making its triumphant progress.<br />
And now, at the dawn of the multimodal<br />
age, we are of course reaping the<br />
benefits of this conservation while, for instance,<br />
our French neighbors are frantically<br />
trying to restore a former status quo.<br />
But in Germany in particular, many transport<br />
scientists are criticizing the political<br />
class for their lack of courage in promoting<br />
the urgently needed user-financing<br />
for road transport. How long will this –<br />
or rather can this – go on?<br />
I’m no clairvoyant so I can’t give you a<br />
date. But I find it significant that the political<br />
camp in Germany that was most vocally<br />
against congestion charging has recently<br />
adopted it most enthusiastically. There are<br />
many reasons for this. Firstly it is becoming<br />
more and more difficult to finance<br />
transport infrastructure with no more than<br />
the public funds that have been available<br />
“ Successful mobility<br />
planning starts with<br />
urban development”<br />
up to now. Secondly, the projects that<br />
started out under highly critical scrutiny,<br />
such as those in Stockholm and London,<br />
have performed very well on the bottom<br />
line. At least their initiators achieved all<br />
their main goals. Congestion was reduced,<br />
traffic flows became more fluid and the<br />
environmental burdens decreased. And<br />
what is more important perhaps, at least<br />
Computer simulation of the light-rail system planned for Hamburg: “The determined<br />
promotion of sustainable solutions is a public task first and foremost”<br />
from the point of view of the politicians, is<br />
that it has since become clear that people<br />
are well capable of accepting these sorts of<br />
payment systems, provided the goals are<br />
well understood and they do not leave<br />
users with the feeling of just being ripped<br />
off. To my mind, the first step for Germany<br />
should not be the congestion charge; rather<br />
the best opportunity would be the introduction<br />
of country-wide usage charges for<br />
long-distance routes.<br />
So, when all the data on the growth in<br />
mobility demand have been gathered<br />
in, and all the political and social goals<br />
have been formulated and prioritized,<br />
how do the mobility planners proceed<br />
from that point?<br />
To begin with there is a need to analyze<br />
and interpret this wealth of information to<br />
a point where an answer can be given to a<br />
simple sounding but, in actual fact, incredibly<br />
complex question, namely, who wants<br />
to travel, by what means, when and where<br />
to? From this, the likely burden on the road<br />
and rail networks can be gauged and compared<br />
with the available capacity. In some<br />
cases it will become clear that there are<br />
shortcomings in certain areas and that an<br />
expansion of infrastructure is required. In<br />
other cases it might be enough to optimize<br />
existing services. In any case, this pragmatic<br />
approach results in a catalog of<br />
measures to be transformed into concrete<br />
concepts for action, for example the improvement<br />
of intermodal interfaces for<br />
transport in inner cities.<br />
What are the instruments that will<br />
be used to assess future stresses on<br />
the network and to define the concepts<br />
for action?<br />
In the field of outline planning we still<br />
apply some deterministic approaches.<br />
However, for fine-tuning we fall back on<br />
computer simulations and more specifically<br />
on stochastic models because events in<br />
real traffic obey stochastic laws. But the<br />
perhaps most intelligent approach for designing<br />
communal mobility schemes is different<br />
again. It starts with careful urban<br />
development which, when planning out<br />
the future land usage, takes care that<br />
additional traffic will only arise in locations<br />
where it can be handled with reasonable<br />
inputs and few undesirable side-effects.<br />
In other words, proximity to sources of<br />
supply is every bit as important as highquality<br />
public transport service connections.<br />
Reasonable inputs presumably meaning<br />
“affordable measures”.<br />
That’s right. In the first phase of mobility<br />
planning only the effects come in for scrutiny,<br />
but after that the focus must inevitably<br />
be on the costs. As a rule, the conclusion<br />
is that the number and scope of<br />
necessary measures exceed the available<br />
budget to a greater or lesser extent. The<br />
next thing is to set priorities, which is a difficult<br />
task that also has to be carried out<br />
under relatively high time pressures. In the<br />
field of mobility in particular, the speedy<br />
implementation of those measures that<br />
are identified as necessary is of the essence<br />
– even though it is the planner’s lot<br />
to be permanently shadowed by uncertainty.<br />
I believe that the highest hit rates are<br />
achieved by a combination of professional<br />
planning, responsible assessment of options,<br />
timely implementation and continuous<br />
evaluation.<br />
One possible response to the uncertainties<br />
surrounding planning could<br />
be to increase flexibility in terms of<br />
solutions. Many transport scientists<br />
therefore make a case for greater use<br />
of intermodal traffic management<br />
systems. Do you also view this as an<br />
effective tool?<br />
“ The future of<br />
mobility demands<br />
networking of the<br />
transport system”<br />
Yes, definitely. Rigid, impermeable infrastructures<br />
always harbor the risk that<br />
some part of the system will fail long<br />
before the limits of the overall system are<br />
reached. Intermodal traffic management<br />
not only allows the service to be optimized,<br />
it can also go some way to influencing<br />
the demand – in my view this is<br />
one of the most important conditions for<br />
facing up to the challenges in the future.<br />
In the ideal case, intermodal traffic management<br />
is, so to speak, the extended arm<br />
of a holistic mobility management system<br />
that goes to work much earlier – for instance<br />
within firms that develop appropriate<br />
mobility plans for their staff. In<br />
this particular area, my observations tell<br />
me that countries like Belgium and the<br />
Congestion charging in Stockholm: “It has since become clear that people are well capable<br />
of accepting these sorts of payment systems, provided the goals are well understood“<br />
Netherlands have progressed much further<br />
than we have here in Germany.<br />
To what extent is mobility planning being<br />
coordinated at the various levels –<br />
local, regional, national, international?<br />
Without some form of coordination we<br />
will of course end up in the madhouse sooner<br />
rather than later – which is why there is<br />
a history of coordination on all levels, although<br />
admittedly with all the difficulties<br />
associated with overcoming administrative<br />
boundaries. Even when it comes to coordinating<br />
transport in Munich with transport<br />
in the surrounding administrative areas<br />
there are inevitable conflicts of interest –<br />
and in attempting to do the same at a national<br />
or international level, the extent of<br />
these conflicts tends to increase rather<br />
than decrease. Nevertheless there are<br />
examples of promising projects in Europe<br />
thanks to the EU Transport White Paper<br />
and the proposal for European networks<br />
(TEN-V). This is partly to do with the commissions<br />
that have been put forward, but<br />
also with an ever-maturing conviction that<br />
the mobility of the future demands efficient<br />
networking of the transport systems.<br />
And this applies not only in the multimodal<br />
sense, but also in the spatial sense.<br />
Professor Beckmann, thank you very<br />
much for talking to us. «<br />
Biography<br />
In 1985, University<br />
Professor Dr. Klaus<br />
J. Beckmann was<br />
appointed head of<br />
the research and<br />
teaching field of<br />
“Municipal infrastructure<br />
planning” at Karlsruhe University.<br />
From 1990 to 1996, he worked<br />
as public works engineer for the urban<br />
planning department of Braunschweig<br />
before being appointed director of the<br />
Institute for Urban Planning and Urban<br />
Transport of Rheinisch-Westfälische<br />
Technische Hochschule Aachen.<br />
Since October 2006, he is the Scientific<br />
Director and General Manager of<br />
the German Institute for Urban Studies<br />
(www.difu.de), the largest research,<br />
education and information institute for<br />
cities, towns, districts, and other entities<br />
and collective planning organizations<br />
on the municipal and regional<br />
level for the German-speaking countries.<br />
8 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 9
Focus<br />
Heading for<br />
the cloud<br />
Essay n Tom Vanderbilt, author of the New York Times bestseller<br />
“Traffic: Why We Drive The Way We Do (And What It Says About Us),”<br />
speaks about the revolutionary role that computer clouds could play<br />
in solving mobility problems.<br />
When I think about mobility lately<br />
I find myself thinking about music.<br />
Music was once a very real thing in<br />
my life. In college, I spent hours picking<br />
through bins in record stores,<br />
while the objects of my hunt bulged<br />
from stacked milk crates in my dorm<br />
room. On the floor of my car lurked a<br />
foundation layer of cracked cassette<br />
tapes. Then CDs arrived, and I basically<br />
spent the 1990s trying to figure<br />
out, in vain, the most attractive and<br />
efficient way to store them. Zigzag<br />
tower from IKEA? Ring-binders full<br />
of sleeves?<br />
But in the last few years, as I have come<br />
to rely on MP3s and streaming services<br />
and cloud storage, music has gone from a<br />
product in my life to a service. From cabinets<br />
filled with CDs, to cabinets filled with<br />
hard drives, my music collection – to my<br />
wife’s eternal gratitude – now consists of<br />
a single computer connected to the internet.<br />
Instead of a mountain of discs lying<br />
dormant, waiting to be played, now when<br />
I want to hear something I simply access<br />
Spotify. Via the cloud, I have access to<br />
millions of songs, and the collection is<br />
eminently mobile – I can take it “with me”<br />
on my iPhone.<br />
Now, consider your car. Like that old CD<br />
collection it most sits unused, simply parked,<br />
taking up storage space, about 95% of its<br />
life. What function is it actually performing<br />
during this time? It sits, essentially, as a<br />
reserve of future mobility (to be sure, there’s<br />
some social signaling going on, just as there<br />
was in displaying the massive collection of<br />
alphabetized CDs). But what if we could<br />
“stream” the car, or some other personal<br />
mobility device, only when we needed it?<br />
David Levinson, a transportation researcher<br />
at the University of Minnesota,<br />
has coined the phrase “cloud commuting”<br />
in analogy to „cloud computing.“<br />
“Once upon a time people kept their<br />
personal transportation near their person,<br />
parking cars and bikes at their<br />
homes, workplaces, or other destinations,”<br />
he writes. “This was the only way<br />
to guarantee point to point transportation<br />
in a timely way where densities were<br />
low, incomes high, and taxis scarce. Then<br />
‘cloud commuting’ was invented, cars<br />
Balancing individual<br />
convenience with system-wide<br />
efficiency<br />
from a giant pool operated by organizations<br />
in the cloud would dispatch a<br />
vehicle that drives to the customer on<br />
demand and in short order, and then<br />
deliver the customer to the destination.”<br />
Of course, this system is already here,<br />
in the form of various car and bike sharing<br />
schemes, though at this stage it’s like<br />
the early days of digital music: sporadic<br />
service, cumbersome paywalls, a vague<br />
suspicion of the reliability of something<br />
that’s not before your eyes.<br />
The key to mobility in increasingly<br />
crowded urban locales is balancing individual<br />
convenience with system-wide<br />
efficiency. In this sense, we need our<br />
transportation engineers to be more like<br />
software engineers, our physical transportation<br />
networks to be more like computer<br />
networks. As Dutch design guru John<br />
Thackera notes, “the speed-obsessed computer<br />
world, in which network designers<br />
rail against delays measured in milliseconds,<br />
is years ahead of the rest of us in<br />
rethinking space-time issues.” But for all<br />
the talk of the “death of distance” that<br />
high-speed computing has brought – I can<br />
listen to my cloud music collection anywhere<br />
– computer geeks, notes Thackera,<br />
are always trying to reduce distance, in<br />
microchip architecture as much as networks,<br />
to avoid the issues of “latency”<br />
and “attenuation.” “Network designers<br />
are good localizers,“ he writes. “Striving<br />
to reduce geodesic distance, they have<br />
developed the so-called store-width paradigm<br />
or ‘cache and carry.’ They focus on<br />
copying, replicating and storing web pages<br />
as close as possible to their final destination,<br />
at content access points.”<br />
Our transport networks, by contrast, are<br />
riddled with inefficiencies. For years, notes<br />
Alex Steffen from the online magazine<br />
Worldchanging, “we have used mobility to<br />
get the access we need,” building sprawling,<br />
underpriced (and now overcrowded)<br />
networks. Now, however, as the social and<br />
personal consequences of “hypermobility”<br />
are coming into focus, there’s increased attention<br />
on how much access you can have<br />
with less mobility. “The only sustainable<br />
trip,” Steffen notes, “is the one you never<br />
had to take in the first place.”<br />
For all the time lost in peak-hour congestion,<br />
as the Rand Institute has noted,<br />
more than 90 percent of American roads<br />
are not congested 90 percent of the time.<br />
Much of the congestion that does occur can<br />
be attributed to “user error.” As Sebastian<br />
Thrun, the Stanford computer scientist currently<br />
working on Google’s autonomous<br />
car technology has noted, even a crowded<br />
highway is still relatively free of actual<br />
cars, filled instead with the needs of<br />
human reaction times and driving ability.<br />
A fleet of autonomous cars could squeeze<br />
two to three times the capacity out of the<br />
same number of lanes.<br />
But it’s not just cars. One in five shipping<br />
containers handled globally is empty.<br />
Our emphasis on transport speed sometimes<br />
masks other inefficiencies. As journalist<br />
Philip Longman points out, where<br />
“fast mail trains” once “ensured next-day<br />
delivery on a letter mailed with a standard<br />
two-cent stamp in New York to points as<br />
far west as Chicago,” today, “that same letter<br />
is likely to travel by air first to FedEx’s<br />
Memphis hub, then be unloaded, sorted,<br />
and reloaded onto another plane, a process<br />
that demands far greater expenditures<br />
of money, carbon, fuel, and, in many instances,<br />
time than the one used eighty<br />
years ago.”<br />
All this is why I think the next great<br />
revolution in transportation will not come,<br />
as it has before, in the form of a new<br />
conveyance (there are those that still hold<br />
out for flying cars). Rather, it’s already<br />
here, and it’s in your pocket. The fact that<br />
the world increasingly carries computers<br />
with them at all times provides an unprecedented<br />
opportunity: to not only give<br />
us a more complete picture of transportation<br />
– our options, our wait and travel<br />
times, the costs of our choices – but to<br />
transform us into sensors, with powerful<br />
feedback loops making transport systems<br />
more responsive and efficient. Just as we<br />
no longer hunt for CDs, nor should we<br />
hunt for parking spaces: We should know<br />
where they are, and what they will cost,<br />
ahead of time.<br />
Carlo Ratti, the director of the Senseable<br />
Cities lab at the Massachusetts Institute of<br />
Technology, notes that it used to be sufficient<br />
for cities to wield top-down control<br />
over their citizens (and in demo “smart<br />
cities” built from whole cloth, like Masdar,<br />
that may be possible, at the outset at least).<br />
But as cities grow larger, and more complex,<br />
the desirability of bottom-up, opensource<br />
operating systems grows. Why<br />
spend money putting inductive loops in<br />
asphalt when an army of smart-phone<br />
equipped “probe” drivers can provide even<br />
more information? For a project the lab is<br />
currently undertaking in the well-wired nation<br />
of Singapore, it envisions “mash ups”<br />
of data layers: If there’s a rain burst on one<br />
section of the island, taxis can be instantly<br />
sent to the area of sudden demand, even<br />
before clients have begun summoning<br />
them via their taxi apps.<br />
Much of the congestion<br />
can be attributed<br />
to “user error”<br />
Mobile devices alone will not ensure<br />
mobility: We still need hard infrastructure.<br />
Even in something as prosaic as the highway<br />
interchange, there is still room for<br />
innovation. But you know there’s a sea<br />
change at hand when Bill Ford, CEO of<br />
what is perhaps the archetypal car company,<br />
says that where he used worry how to<br />
sell more cars and trucks, now his concern<br />
is that: “What if all we do is sell more cars<br />
and trucks?”<br />
How do we sort out the need for individual<br />
mobility within an increasingly constrained<br />
landscape? We need to “Spotify”<br />
transportation: to do away with the inefficiencies<br />
of storing a huge collection of<br />
things that are hardly used, instead offering<br />
real-time, on-the-fly, when-and-whereyou-need-it<br />
access, engineered to be delivered<br />
to the most people, most efficiently.<br />
It’s time for the transport world to get its<br />
head in the cloud. «<br />
10 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine <strong>11</strong>
Focus<br />
The future on a<br />
drawing board<br />
Greenfield mobility planning n More and<br />
more, architects and infrastructure professionals<br />
are designing entire cities or neighborhoods<br />
on their drawing boards. When<br />
a whole new world is being created almost<br />
from scratch, the design of transport networks<br />
plays an important role.<br />
Admittedly, the New Town idea is not<br />
exactly new. As far back as 1891, the construction<br />
of Brasilia as the new capital was<br />
enacted in the Brazilian Republic’s first federal<br />
constitution. The reason was a desire to<br />
have a neutral seat of government right in<br />
the geographical center of the country, an<br />
area that until then had been completely<br />
underdeveloped. And the creation of the<br />
“drawing-board city” of Canberra as Australia’s<br />
capital in 1927 went down in history as<br />
a mere compromise arising from the fight<br />
to a draw between longtime rivals Sydney<br />
and Melbourne. In later years, the making<br />
of entire new cities was more about bringing<br />
workers and miners closer to their work<br />
benches or mines – such as in Wolfsburg or<br />
in the new town of Wulfen in Germany.<br />
The urbanistic expression New Town,<br />
however, comes from the UK. It means a<br />
town that has been planned and built from<br />
scratch in line with functional considerations,<br />
mainly serving the single purpose<br />
of relieving the pressure on existing conurbations.<br />
That is still the most important<br />
objective of planned cities today, and in<br />
the early 21st century they are therefore<br />
often found on the far peripheries of<br />
rampant megacities in emerging nations.<br />
Apart from, of course, spectacular exceptions<br />
such as Masdar City in Abu Dhabi,<br />
the first CO2-neutral science town, where<br />
construction began in 2008.<br />
In many cases, the mobility planning<br />
know-how for New Towns, which plays an<br />
increasingly important role in the creation<br />
of urban living space out of nothing, comes<br />
from the so-called “old” industrial countries,<br />
for example in the scope of the “Young<br />
Cities – Developing Urban Energy Efficiency”<br />
research project, which is being promoted<br />
by the German Federal Ministry for Education<br />
and Research (BMBF) as part of the<br />
“Future Megacities of Tomorrow” umbrella<br />
program. The required knowledge is being<br />
exported to a total of ten regions, in South,<br />
East and West Asia as well as North, East<br />
and South Africa and South America.<br />
This intellectual export includes such<br />
essential components as, for example, all<br />
the modern standards that have emerged<br />
over the years as efficient solutions in<br />
the developed countries under the pressure<br />
of extreme traffic loads. One such<br />
component is an integrated transport<br />
planning process that produces balanced<br />
solutions to traffic problems, reconciling<br />
the conflicting goals of different groups<br />
of road users. “Solutions range from the<br />
categorization of roads right through to<br />
integrated network design, for instance,”<br />
says Andreas Karger, transportation planner<br />
at <strong>Siemens</strong> <strong>Mobility</strong>, who worked on »<br />
12 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 13
Focus<br />
Look at today’s Brasilia:<br />
The roots of the drawingboard<br />
capital reach back<br />
into the 19 th century<br />
one of the BMBF projects during his studies<br />
at the Technical University of Berlin. Also<br />
when selecting the suitable means of<br />
transport, guidelines from Europe for<br />
example provide help. “Buses are the preferred<br />
option on less frequented routes,<br />
while from about 5,000 passenger journeys<br />
per day a tram would be more efficient<br />
in handling the traffic flow.” And<br />
for routes daily serving 30,000 or more<br />
passengers, a subway or light-rail line<br />
becomes profitable.<br />
Step by step, a suitably<br />
sized transport<br />
network is created<br />
As Karger knows from experience, the<br />
mobility planning process for New Towns<br />
starts with the collection of maximally comprehensive<br />
data on the physical structure<br />
and the population, mainly from local government<br />
bodies. For transport planning in<br />
developing and emerging countries, information<br />
on transport-related mobility behavior,<br />
the level of motorization as well as<br />
accident statistics are also of considerable<br />
relevance. Land-use data is usually available<br />
in the form of a master plan. Based on these<br />
findings, future patterns of mobility can be<br />
Daily traffic in Ho Chi Minh City: The traffic plan for this city on the Mekong River is going to<br />
cover also the needs of pedestrians and cyclists, two previously neglected types of transport<br />
described, predicting the likely source-target<br />
relationships for journeys and trip chains.<br />
These form the basis for the planning<br />
teams to develop scenarios for transport<br />
links to the nearest city, and for the design<br />
of overall and local transport structures in<br />
the New Town itself – both for motorized<br />
private traffic and public transport. The<br />
various scenarios are then evaluated and<br />
optimized using computer simulation.<br />
Thus, step by step, a suitably sized transport<br />
network is created, defining main<br />
roads that have a connecting function,<br />
collector roads that act as feeders from<br />
residential areas, and bus lines for main<br />
routes and local districts.<br />
Overall, the transfer of knowledge from<br />
the old industrial countries to the countries<br />
of the Middle and Far East or South has<br />
gone fairly smoothly – with one exception:<br />
Modern concepts for sustainable transport<br />
design based on an intermodal network<br />
linking together the different mobility<br />
options, is often initially greeted with incomprehension<br />
at the local level. “The<br />
local decision makers have mostly studied<br />
in industrialized countries in the 1960s or<br />
1970s, and are often locked into an oldfashioned<br />
way of thinking,” says Dr. Wulf-<br />
Holger Arndt of Technical University of<br />
Berlin and coordinator of the “Megacities<br />
<strong>Mobility</strong>” cross-link for the entire BMBF program.<br />
“That’s why they still rely on a one-<br />
sided approach, expanding capacity for private<br />
vehicles – which has of course turned<br />
out to be anything but the right solution to<br />
traffic problems, but rather one that creates<br />
even more traffic and environmental damage<br />
while leading to higher accident rates.“<br />
In the end, New Town projects are excellent<br />
opportunities of encouraging newly<br />
arrived road users to adopt alternative mobility<br />
routines. That is why, despite regular<br />
conflict situations, Dr. Arndt’s planning<br />
team places great importance on integrating<br />
the different modes of transport with<br />
urban and traffic planning in emerging<br />
countries and at least tries to make a start<br />
in implementing efficient mobility management:<br />
“On the road to sustainability, it<br />
is important to use consulting services that<br />
help establish mobility styles focused on<br />
the local environment, and correspond<br />
with a type of urban development that<br />
keeps traveling distances under control.“<br />
These objectives are particularly evident<br />
in the example of Hashtgerd New Town in<br />
the urban hinterland of Tehran with its 12<br />
million inhabitants. In a conventional traffic<br />
simulation model that had been extended by<br />
researchers, the land use in the New Town<br />
has been designed to require a minimal level<br />
of traffic – for example through increased<br />
building density and mixed-use areas. A<br />
model adapted to local conditions serves<br />
to estimate the CO2 emissions of the various<br />
alternative plans. The environmentally<br />
sustainable choice of transport in this New<br />
Town is going to be promoted by a highquality<br />
public transport system, among other<br />
measures. This involves a main transport network<br />
consisting of a Bus Rapid Transit system<br />
(BRT) and tram lines, complemented by city<br />
buses as well as neighborhood buses operating<br />
on a demand basis. The type of transport<br />
that is typical in this country, such as a multilevel<br />
paratransit system consisting of a variety<br />
of taxi and car-sharing arrangements,<br />
can be integrated into this traffic concept.<br />
The projects in India and Vietnam funded<br />
by the BMBF do not only cover the construction<br />
of new settlements to take the<br />
pressure off megacities, but also involve<br />
the optimization of the transportation systems<br />
in the cities themselves. For example,<br />
PTV AG is working with local partners on<br />
tools for designing and implementing an<br />
energy-efficient and sustainable transport<br />
system in Hyderabad. One of the main issues<br />
is planning how to minimize network<br />
downtime caused by climatic factors, such<br />
as floods or extreme heat waves.<br />
Traffic researchers from the Technical<br />
University of Vienna are creating an integrated,<br />
multi-modal land-use and transport<br />
model for Ho Chi Minh City that predicts<br />
the choice of transport mode, traffic<br />
accidents, emissions, traffic congestion,<br />
land-use evolution and other indicators.<br />
In developing the traffic plan for this city<br />
on the Mekong River, it was vital to include<br />
pedestrians and cyclists – modes of transport<br />
that had previously been neglected.<br />
The most important recommendation<br />
of the Western researchers for overcom-<br />
ing the daily traffic jams is to replace the<br />
planned expensive expansion of the metro<br />
system into the flood-prone area of the<br />
Mekong Delta with an extension of the<br />
BRT system as an alternative that would<br />
be both faster and cheaper to implement.<br />
A successful mobility plan can counteract<br />
at least one of the fundamental problems<br />
in the construction of New Towns,<br />
as demonstrated by the example of Anting,<br />
a new district designed by the renowned<br />
architects and planners, Albert Speer &<br />
Partners (AS & P) of Frankfurt am Main<br />
with the goal to relieve the pressure on<br />
the megacity of Shanghai. The acceptability<br />
of New Towns designed on the drawing<br />
board naturally suffers from deficits in<br />
terms of tradition, history, culture, and<br />
therefore identification. “That was one<br />
of the reasons why,” says AS & P partner<br />
Johannes Dell, “we initially wanted to wait<br />
until the Light Railway link to the center<br />
of Shanghai was completed before actually<br />
starting construction. But our Chinese<br />
clients were of the opinion that our architectural<br />
concept was coherent enough to<br />
attract people into the area.” The result was<br />
that the settlement of Anting was rather<br />
slow at first, until the transport links to<br />
Shanghai were completed just before Expo<br />
2010. Now, demand for apartments in<br />
Anting is much greater than supply – and<br />
the expansion of Anting East has been in<br />
the planning stage for some time.<br />
The opportunities arising from efficient<br />
mobility planning on greenfield sites are,<br />
of course, not only of benefit in emerging<br />
countries but also in conurbations in old<br />
industrial countries. The city of Dortmund,<br />
The New Town of Anting: Since an efficient transport connection to Shanghai is in place,<br />
demand for apartments in Anting by far exceeds supply<br />
Airrail Center in Frankfurt: Sometimes, accessibility<br />
is not only a condition but rather a trigger<br />
for the emergence of a new urban center<br />
Future-oriented PHOENIX site in Dortmund:<br />
An intelligent mix of transport modes for<br />
modern transport handling<br />
for example, has set itself ambitious goals<br />
for PHOENIX West, a future-oriented district<br />
built on the site of a former blast furnace<br />
and steel plant. “PHOENIX West,” says Winfried<br />
Sagolla, head of the <strong>Mobility</strong> business,<br />
“represents a modern and contemporary<br />
way of dealing with traffic – for example by<br />
using an intelligent mix of transport modes,<br />
creating offers and incentives to reduce<br />
traffic, and constructing space-saving parking<br />
lots.“<br />
And sometimes, the perfect transport<br />
network is not just a condition that must be<br />
achieved, but rather a trigger for the emergence<br />
of a new urban center, such as Airport<br />
City in Frankfurt am Main, which, like<br />
Anting, was designed by town planning<br />
specialists Albert Speer & Partner. “Here,”<br />
says Stefan Kornmann, a partner at AS & P,<br />
“accessibility is the driving force for planners<br />
and users alike.“ «<br />
14 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 15
Focus<br />
New transport consulting<br />
<strong>Mobility</strong> Consulting n When manufacturers of traffic equipment offer also<br />
consulting services, they usually focus on their own products and systems.<br />
The <strong>Siemens</strong> <strong>Mobility</strong> Consultants, in contrast, go at least one step beyond:<br />
Their approach is based on inclusive concepts and well-researched strategic<br />
answers for the central questions of sustainable urban development – now<br />
and in the future.<br />
For them, the golden rule is precisely<br />
not to propose a silver bullet supposedly<br />
fitting any city, for the simple reason that<br />
in every city the transport situation is as<br />
unique as the skyline. Today, one-size-fitsall<br />
solutions are of next to no use to mobility<br />
planners seeking to prepare municipal<br />
and regional transport systems for the<br />
challenges of the future in a genuinely<br />
sustainable way – because the respective<br />
conditions, political choices and local options<br />
vary just too widely.<br />
These are the basic facts underlying<br />
the foundation of <strong>Siemens</strong> <strong>Mobility</strong> Consulting<br />
a little over a year ago. The new<br />
unit’s most urgent tasks embrace the active<br />
dialog with the municipal transport<br />
officers aimed at developing answers to<br />
the following central questions: What are<br />
the most efficient strategies and concepts<br />
to meet – right there in every community –<br />
the manifold mobility requirements of today<br />
and tomorrow? What lessons do the<br />
experiences of other cities provide for the<br />
development of tailored solutions for each<br />
individual community? And last but not<br />
least, what business models will create<br />
the necessary financial and organizational<br />
scope for realizing the most effective solutions<br />
in the local context?<br />
To turn these questions into as many<br />
viable answers, the <strong>Mobility</strong> Consulting<br />
unit builds and dispatches an interdisciplinary<br />
team of experienced specialists,<br />
including experts for road and rail traffic,<br />
port and airport management, ecological<br />
issues and economic calculations, depending<br />
on the task at hand. Whatever<br />
their specialty, they all follow the same<br />
fundamental rule: Their job is not to sell<br />
<strong>Siemens</strong> products, but to analyze and<br />
understand the needs of their municipal<br />
partners and to cooperate actively with<br />
them to define pragmatic and sustainable<br />
solutions for the future (see the interview<br />
on page 26 “Stop thinking within<br />
boundaries”).<br />
In doing this, they can rely on <strong>Siemens</strong>’<br />
many years of international experience in<br />
all areas of mobility as the best basis for<br />
the development of holistic, fully integrated<br />
solutions. After all, it is a generally accepted<br />
fact that, in the ever narrower strait<br />
between urbanization and climate change,<br />
island solutions will hardly do when it<br />
comes to mastering the challenges of the<br />
future. The interplay between the megatrends<br />
requires the creation of closely interacting<br />
systems, including highly powerful<br />
interfaces.<br />
On a regular basis, <strong>Siemens</strong> consultants<br />
use not only their own best practice<br />
projects from around the globe for their<br />
consulting services, but also the knowhow<br />
of selected external experts. One<br />
such expert is Professor George Hazel<br />
from Robert Gordon University in Aberdeen,<br />
Scotland. In one of his research<br />
projects, the renowned urban and transport<br />
planner investigated the transport<br />
system of Austria’s capital Vienna, which<br />
in conclusion he describes as a showcase<br />
of modern, sustainable mobility, pointing<br />
out in particular that in its “Transport<br />
Master Plan 20<strong>03</strong>,” which defines the<br />
most important measures for infrastructure<br />
expansion and public transport enhancement<br />
up to the year 2020, the city<br />
already takes account of an expected rapid<br />
increase in the demand for mobility.<br />
Vienna – with a f utureoriented<br />
master plan<br />
to sustainable success<br />
The customers of <strong>Siemens</strong> <strong>Mobility</strong><br />
Consulting benefit as well from the insights<br />
provided by comprehensive worldwide<br />
studies such as the Green City Index<br />
or the Complete <strong>Mobility</strong> Index. These<br />
studies estimate the optimization potential<br />
of traffic management alone to reach<br />
up to 30 percent. At the conference<br />
table, this comprehensive knowledge is<br />
always “on standby,” so to speak, when<br />
regional solutions are discussed, even if<br />
the first meeting does not yet cover the<br />
realization of integrated multimodal<br />
solutions, but “only” the future potential<br />
of partial solutions for which there are<br />
already concrete plans.<br />
So it comes as no surprise that shortly<br />
after the foundation of the new unit, the<br />
consulting services are already in high<br />
demand by cities all over the world, from<br />
Europe and Asia to North America. An<br />
especially comprehensive project is being<br />
carried out in Toronto, Canada, with<br />
the investigation and evaluation of nearly<br />
all mobility aspects, from management<br />
of private transport to measures<br />
for making public transport, including<br />
the related information and payment<br />
systems, more attractive; from traffic<br />
safety and energy efficiency right up to<br />
economic and ecological questions related<br />
to urban transport.<br />
Tram traffic in Vienna: Part of a showcase<br />
system of modern, future-oriented mobility<br />
City traffic in Toronto: In Canada’s largest city,<br />
all aspects of mobility are being investigated<br />
The often quite ambitious CO2 reduction<br />
regulations adopted by ever more<br />
cities are among the main reasons for<br />
transport optimization having become a<br />
necessity: It’s not a question of “if” anymore,<br />
but of “how.” And just like any<br />
long journey, the way to sustainability<br />
starts with a first step, for example a half-<br />
or full-day strategy workshop with the<br />
<strong>Siemens</strong> <strong>Mobility</strong> Consulting team, who<br />
will draw on their entire wealth of experience<br />
to support the municipal decision<br />
makers in identifying pragmatic and<br />
workable measures. «<br />
16 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 17
Trends & Events Partners & Projects<br />
Added safety and<br />
convenience<br />
Small signal heads n Dedicated traffic<br />
lights for pedestrians and cyclists help<br />
improve the safety at traffic intersections,<br />
with separate green and red phases for<br />
each of these groups providing additional<br />
optimization potential. As an especially<br />
practical solution for implementing such<br />
signalization measures, <strong>Siemens</strong> offers<br />
new types of small signal heads, which<br />
are also very useful as subsidiary or supplementary<br />
signal heads for special traffic<br />
situations. Available in a wide range of<br />
versions based on different technologies<br />
An electric future<br />
E-car sharing system launched n In early<br />
September, <strong>Siemens</strong> AG added twelve<br />
electric cars based on the Opel Agila<br />
model to its e-car fleet in Berlin, which<br />
had become operational about ten<br />
months before as part of the 4-S (“For<br />
sustain electromobility”) project. In<br />
future, the additional “shared” e-cars<br />
will be available to more than 100 employees<br />
for business-related trips within<br />
the German capital. The e-car sharing system<br />
consists of a coordinated range of<br />
integrated solutions to help meet the<br />
requirements of modern electro-mobility.<br />
The intelligently networked and fully<br />
dynamic management systems for vehicle<br />
fleet, parking space and environmental<br />
zones cover also the required recharging<br />
inf ra structure for the e-cars. Every car<br />
is equipped with a mobile computer<br />
and voltages and offering a selection of<br />
symbols and signal colors, the small signal<br />
heads can be tailored to the requirements<br />
of any application. The LED versions provide<br />
the greatest benefits because they<br />
consume only a fraction of the energy<br />
needed by conventional signal heads,<br />
require next to no maintenance and no<br />
replacement at all of their extremely longlasting<br />
LED light sources. For maximum<br />
safety and reliability, an electronic monitoring<br />
circuit in every LED light source permanently<br />
supervises the LEDs‘ current and<br />
On-board units provide the e-car test drivers with important information<br />
(on-board unit) that provides information<br />
on booking times, charging status<br />
and remaining cruising range. In addition,<br />
an integrated satnav system (GPS)<br />
and a permanent communication link<br />
with a control and information center<br />
provides the driver with directions to<br />
the nearest available parking space<br />
with recharging facility, if desired. The<br />
secured data link of the on-board unit<br />
enables the automatic billing of rental<br />
and parking fees as well as recharging<br />
costs. The experiences gathered in the<br />
pilot fleet project will provide essential<br />
insights into how to optimize the networking<br />
of recharging infrastructure,<br />
fleet and parking management systems<br />
to make urban mobility more efficient<br />
and reduce its environmental impact<br />
in particular. «<br />
Separate traffic signs for cyclists<br />
voltage levels. If the actual values are<br />
below or above the pre-set thresholds,<br />
the input current is interrupted immediately<br />
(signal protection).Of course, the<br />
new small signal heads from <strong>Siemens</strong> are<br />
fully compatible with the Sitraffic Cx00V,<br />
Cx40V and Cx40ES controller families as<br />
well as with the signal monitoring systems<br />
of these controllers. «<br />
The new e-car sharing system was discussed at<br />
the IAA, too<br />
Future comes<br />
as standard<br />
International Motor Show (IAA) in Frankfurt/Main<br />
n At this year’s IAA, exhibitors<br />
dedicated around 10 percent of overall exhibition<br />
space to various aspects of electric<br />
mobility. For instance on the “Boulevard of<br />
the Future“ at the booth of <strong>Siemens</strong> AG –<br />
a showcase of the company’s comprehensive<br />
activities in the area of electric mobility.<br />
The <strong>Siemens</strong> range not only includes components<br />
for electric drives, power electronics<br />
and charging technology, but also concepts<br />
for a practical charging infrastructure and<br />
tailored software solutions for the development<br />
and production of electric vehicles.<br />
As a globally leading provider of industrial<br />
software and automation technology,<br />
<strong>Siemens</strong> is excellently positioned to help<br />
manufacturers optimize the production of<br />
vehicles, components and batteries and<br />
thus to cut the overall production costs of<br />
electric vehicles. «<br />
The city of tomorrow<br />
London n More than 100,000 visitors are<br />
expected to flock every year to the Centre<br />
for Urban Sustainability that <strong>Siemens</strong> AG is<br />
currently building in the Green Enterprise<br />
District of the British capital. With the new<br />
center of competence, <strong>Siemens</strong> wants to<br />
provide municipal decision-makers, planners,<br />
architects and also the general public<br />
with a comprehensive source of information<br />
on technologies, strategies and concepts<br />
for more sustainability and higher<br />
quality of life in tomorrow’s cities. Besides<br />
a fascinating and partially interactive look<br />
into the future of urban life on close to<br />
2000 sqm of exhibition space, the center<br />
will offer spacious conference and research<br />
facilities as well as offices. The building itself<br />
will be a showcase of sustainability and a<br />
first-hand demonstration of eco-friendly<br />
ways of using water and energy. Nature and<br />
the special character of the site at the<br />
London docks provided the inspiration for<br />
the crystal-shaped design. Various transparent<br />
and reflecting materials will capture<br />
the light in a multitude of ways,<br />
adding dynamism to the architectural<br />
geometry. The Centre for Urban Sustainability,<br />
where the mobility of the future is<br />
going to play a major role, is due to be<br />
open to the public by the spring of 2012. «<br />
Safety is a priority in the construction<br />
of the Gotthard base tunnel<br />
The Centre for Urban Sustainability is scheduled to open its doors in the spring of 2012<br />
Fresh breeze<br />
Luzern n For the Gotthard base tunnel, the<br />
largest tunnel ventilation system ever will<br />
be implemented. It comprises two ventilation<br />
centers dividing the railway tunnel<br />
into three sections of nearly the same<br />
length. In each center, four ventilators will<br />
control fresh air supply during ordinary<br />
tunnel operation. In case one section is<br />
temporarily blocked for maintenance or<br />
other reasons, they will continue to feed<br />
this part. If a fire breaks out, the ventilation<br />
centers ensure the rapid evacuation<br />
of smoke from the tunnel and keep the<br />
escape routes clear. As a special challenge,<br />
the design of the system had to take<br />
account of the strong pressure surges caused<br />
by the high speed of the trains passing<br />
through the tunnel. What makes the ventilators<br />
supplied by the <strong>Siemens</strong> company<br />
TLT Turbo especially suitable for this application<br />
is their reliably stable operating<br />
range, as demonstrated in the corresponding<br />
tests in another part of the project.<br />
After completion in 2016, the Gotthard<br />
base tunnel will be the world’s longest tunnel<br />
with an overall length of 57 km. For its<br />
construction, more than 28 million tons<br />
of rock had to be moved. The costs for this<br />
structure of the century will total around<br />
€ 8 billion. «<br />
18 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 19
Know-how & Research<br />
A spirit<br />
guide<br />
Project Braindriver n<br />
This story has a hint<br />
of Hollywood about it.<br />
It’s showing now in the<br />
capital of Germany and<br />
it’s all about science,<br />
not fiction. Researchers<br />
at Freie Universität<br />
Berlin have managed<br />
to control a vehicle via<br />
a man-machine interface<br />
using the power<br />
of thought alone.<br />
In the dream factories of the cinema,<br />
the future is already old news. As early as<br />
1985, the US thriller “Firefox” featured<br />
Clint Eastwood, sharing the lead with an<br />
experimental jet fighter that received and<br />
converted flight instructions in the form<br />
of brain waves. Fourteen years later the<br />
Oscar-laden blockbuster “The Matrix” also<br />
gave center stage to a computer that was<br />
literally mind-controlled. Has the fiction<br />
now actually been stripped away, leaving<br />
us with just science?<br />
That is pretty much the case. In the<br />
Faculty of Artificial Intelligence at Freie<br />
Universität Berlin chaired by Professor Dr.<br />
Raúl Rojas, the AutoNOMOS team led in<br />
turn by Tinosch Ganjineh has been focusing<br />
on the development of fully autonomous<br />
vehicles since 2006. They are aiming<br />
for a vehicle that can independently<br />
assess everyday traffic conditions and operate<br />
and move about without human assistance.<br />
Two vehicles were built for this<br />
purpose, including the prototype “Made-<br />
InGermany,” a VW Passat that is equipped<br />
with cam eras, laser scanners, radar sensors,<br />
a high-precision GPS and a link to the<br />
vehicle network (CAN). In the scope of<br />
this pro ject, AutoNOMOS is also working on<br />
user interfaces between humans and machines.<br />
The visible results of their efforts<br />
include an iPhone-based vehicle control<br />
system, a more complex control and<br />
“MadeInGermany” prototype: Different<br />
thoughts generate different time series<br />
sensor monitoring system using an iPad,<br />
and an optical control that functions using<br />
a pupil tracking system.<br />
From that point it was just a small step<br />
to the spectacular project that caused such<br />
a stir recently when it was announced by<br />
an AutoNOMOS research group headed<br />
by professor Rojas. Using a so-called Brain<br />
Computer Interface (BCI), the scientists<br />
succeeded in enabling human test subjects<br />
to control the experimental “MadeInGermany”<br />
car by the power of their thoughts<br />
alone. The test driver is required to don a<br />
skull cap with 16 electrical sensors. Following<br />
EEG principles, the sensor positions<br />
correspond to particular regions on the<br />
head where voltages produced by local<br />
brain activity can be measured. When the<br />
test subject concentrates on a previously<br />
defined thought pattern, for example a<br />
color or an object, the sensors detect voltage<br />
variations in the micro- to millivolt<br />
range which, under ideal conditions, result<br />
in a time series that can be identified<br />
by a computer using a 16-dimensional<br />
voltage vector. Different thoughts generate<br />
different time series for the computer<br />
to map later into different classes.<br />
To make the computer allocate different<br />
time series to different classes – in<br />
this case the commands “left, right, forward,<br />
reverse” – the test subjects have to<br />
“teach” their thought patterns to the computer.<br />
For this learning process there is a<br />
piece of software that displays a cube and<br />
an activation indicator to give status messages<br />
about the signals that are detected.<br />
If the person’s thoughts turn to a category<br />
that belongs in the “left” class and if the<br />
thought is correctly identified, the cube<br />
moves to the left. This makes it possible<br />
to distinguish up to five classes. Besides<br />
the four classes in which a defined<br />
thought corresponds to a defined direction,<br />
there is a null class in which none<br />
of the calibrated thoughts are registered<br />
and which therefore has no impact on<br />
changes to direction of travel or speed.<br />
The results of the thought classification<br />
are then transferred via Ethernet<br />
to the control computer in the autonomous<br />
vehicle. To convert the registered<br />
commands to actual car control, the<br />
AutoNOMOS team apply two different<br />
control programs:<br />
• In variant 1 (“semi-autonomy”), the vehicle<br />
travels auton omously along the road<br />
and only requests a thought-generated<br />
directional decision at intersections or<br />
motorway exits.<br />
• In variant 2, so-called “free driving”, the<br />
human can control the vehicle entirely by<br />
thoughts alone. The four commands “left,<br />
right, forward, reverse” are mapped to<br />
correspond with steering directions and<br />
with an increase or decrease in speed.<br />
Because concentration on defined<br />
thoughts can be very taxing for humans<br />
and often only functions with a time lag<br />
of one to three seconds, the FU Berlin researchers<br />
have so far only carried out their<br />
“free driving” tests under conditions of a<br />
feasibility study on a fenced-off terrain.<br />
There’s another reason why from today’s<br />
perspectives variant 1 looks very much<br />
more appropriate for practical purposes.<br />
Even with the latest BCI hardware, only a<br />
small percentage of test subjects achieved<br />
genuinely reliable control of the vehicle<br />
using the 4+1 thought classification. «<br />
In the side-view mirror<br />
The big plan<br />
What would we be today without visions and great plans! All the<br />
same, most Utopias soon reach their sell-by date. And that’s when<br />
a pragmatic view of the details can be helpful.<br />
Since time immemorial, thought-<br />
leaders and visionary planners have<br />
designed new cities and reshaped the<br />
old. Sometimes the aim was to improve<br />
the world and to serve mankind, but<br />
more often it was to satisfy a leader’s<br />
ostentatious ends or to meet strategic<br />
considerations. More recently the reasons<br />
have also included the creation of<br />
more space for the automobile.<br />
In 1925 at the Paris Exhibition of<br />
Modern Decorative and Industrial Arts,<br />
the architect and urban planner Le<br />
Corbusier presented a Utopian design<br />
called “Plan Voisin.” Financed by the car<br />
and aircraft maker Gabriel Voisin, it<br />
foresaw the demolition of vast areas of<br />
central Paris to make way for wider<br />
streets and a gigantic skyscraper district.<br />
Parisians failed to see the joke. But<br />
there was no stopping Le Corbusier:<br />
“Where are all those cars speeding to?<br />
The center!” he crowed. “In the center<br />
there are no open spaces for driving on.<br />
They must be created. The center must<br />
be torn down!”<br />
All the same, 20 years later, urban planners<br />
took up the idea once more, drove<br />
naked concrete channels through the<br />
center and created a city fit for the car.<br />
The opposition had been on the case<br />
for some time. Austrian exile Victor<br />
Gruen declared “Cars buy nothing” and<br />
invented the shopping mall for pedestrians.<br />
In his shopping center opened<br />
in Detroit in 1952, visitors could not<br />
merely shop, but also go to the theater,<br />
stroll in green spaces and simply enjoy<br />
themselves. The warmth of the idea’s<br />
reception meant that access roads were<br />
clogged with more and more cars, so<br />
later he planned his malls outside the<br />
cities, on greenfield sites. What’s the<br />
legacy of all that today? Too many cars<br />
in the city – and in our countryside too.<br />
Literary giant Friedrich Dürrenmatt<br />
hits the mark: “The more humans advance<br />
with a plan, the more effectively<br />
they can be thwarted by chance.” So<br />
rather than bold plans, should we try<br />
bean-counting?<br />
The American mathematician Charles<br />
Komanoff has applied himself to that<br />
very thing. For several years his work<br />
has been devoted to accurate measurements<br />
of Manhattan’s traffic. Using his<br />
PC spreadsheet he inputs taxi waiting<br />
times, subway journey times and passenger<br />
numbers, the bridge authority’s<br />
user figures and much much more, then<br />
gives the public free access to the data<br />
on the Web. Not exactly a visionary<br />
idea. Traffic planners find it brilliant: at<br />
long last, facts instead of bold ideas!<br />
Sometimes the greatest progress is<br />
made by simply adding one plus one. «<br />
20 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 21
<strong>Mobility</strong> & Living Space<br />
A dynamo of a woman<br />
On the road with Verena Bentele n Calling her a bundle of energy would<br />
be a very defensive description of the woman who has dominated the<br />
Paralympics with sheer power. The world knows the inimitable way in<br />
which Verena Bentele pushes forward on cross-country ski trails and in the<br />
biathlon stadium, achieving a series of victories. But how safely can this top<br />
athlete, blind from birth, move through the hectic traffic of a metropolis?<br />
Actually, we should have guessed, and<br />
maybe we knew it already. Nobody who<br />
wins twelve gold medals at the Paralympic<br />
Games and four world championships<br />
would be considered timid, having to think<br />
three times before taking each step, tentatively<br />
placing one foot in front of the other.<br />
Twelve gold medals at the Paralympic<br />
Games and four world championships are<br />
only achievable by somebody who knows<br />
exactly what they want, and above all,<br />
where they want to be – even if they cannot<br />
see it.<br />
This was all too clear to the ITS magazine’s<br />
editorial team when they arrived for<br />
an appointment with Verena Bentele in<br />
Munich’s Westend. Nevertheless, within a<br />
few minutes, reality shattered the first stereotypes.<br />
Because Verena Bentele did not<br />
receive us at an easily accessible, geometrically<br />
furnished ground floor apartment,<br />
The photographer<br />
can hardly keep up<br />
and repeatedly has to<br />
ask for a slow-down<br />
but rather in an older gem of an apartment<br />
just under the roof, reachable only<br />
via an endless stairwell. And – although<br />
today it is all about a demonstration of<br />
her urban mobility – she is not wearing<br />
sneakers, but high-heels. This is a superwoman<br />
who is not defined by her handicap,<br />
and, as became apparent quite soon,<br />
she is not defined by her athletic achievements<br />
either.<br />
Verena Bentele likes her “student digs”<br />
with old wooden floorboards in a quiet<br />
location – and yet she wants to move on<br />
soon. “A few more square feet would not<br />
go amiss.” Perhaps so that she can always<br />
be surrounded by her trophies in future.<br />
Until now, she has had to store a large<br />
number of them at her parents’ home on<br />
Lake Constance, including the prestigious<br />
Bambi media prize, one that Sophia Loren<br />
also keeps on her sideboard. But even<br />
the small selection we can see here in Munich<br />
is more than impressive – World Cup<br />
awards, gold medals – and of course the<br />
Laureus World Sports Award, which makes<br />
its owner into a legend in their lifetime.<br />
For example, besides Verena Bentele, in<br />
20<strong>11</strong> tennis god Rafael Nadal and the very<br />
charming – she thinks – shooting star of<br />
golf, Martin Kaymer, also won this Oscar of<br />
sports. She is almost as proud of her huge<br />
collection of books: “I have either read<br />
them all myself or had them read to me by<br />
the computer.”<br />
After the first photos in the apartment<br />
we go out into the city. Even in the stairwell,<br />
it is soon clear what sort of pace the<br />
editorial team can expect over the next<br />
two hours. While our unfit staff gasp their<br />
way downstairs, Verena Bentele glides<br />
nimbly to the front door, destroying any<br />
hope that perhaps the high heels might<br />
slow down this bundle of energy, at least<br />
a little. On the sidewalk, she steps up the<br />
pace, almost unaware of doing so. She<br />
knows the area – literally inside out – and<br />
marches off, as if it was all about World<br />
Cup points. The photographer can hardly<br />
keep up and has to keep asking her to slow<br />
down so that he can get a good picture<br />
without resorting to a telephoto lens. As<br />
we move on, we conduct a rather onesided<br />
interview – very short questions,<br />
because we are out of breath, and relaxed,<br />
detailed answers that are nevertheless to<br />
the point.<br />
High curbs – a blessing<br />
for the blind, a<br />
curse for wheelchair<br />
users<br />
How does she find her way about in<br />
this environment? Listening and touching<br />
play a crucial role here. “If you need them,”<br />
says the star athlete who has been blind<br />
from birth, “your other senses improve automatically.”<br />
Among other things she has<br />
learned to recognize different sound reflections,<br />
depending on whether she is<br />
walking past a wall or a doorway. Even the<br />
hiss of the subway doors provides guidance.<br />
On the other hand, the stick can be<br />
useful for finding the curb. And sometimes<br />
even just counting can be an effective solution<br />
– for example, if there are several<br />
house entrances on a street all of which<br />
sound the same.<br />
What makes it easier for visually impaired<br />
people to navigate around the city?<br />
“First of all, you can do a lot yourself,” says<br />
Verena Bentele. It all starts with organized<br />
mobility training. It is one of the compulsory<br />
subjects at school, and you have no<br />
choice but to take it. Later, it is up to the<br />
individual as to whether or not they attend<br />
special mobility training courses, say after<br />
moving to a new city. But of course there<br />
Verena Bentele in city traffic: She marches off as if it was all about World Cup points »<br />
22 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 23
<strong>Mobility</strong> & Living Space<br />
are also structural and technical aids to<br />
help in traffic. For example, on some subway<br />
platforms, orientation grooves have<br />
been created that are easy to detect with<br />
a stick and indicate the distance from the<br />
edge. However, the single most important<br />
support device is the pedestrian lights for<br />
the blind that use acoustic signals and vibration<br />
to indicate when it is safe to cross.<br />
These ticking, shaking little boxes are becoming<br />
more and more common, but<br />
there are still not enough of them. “Sometimes<br />
it makes you a bit sad – you know<br />
this technology exists, but is not used for<br />
reasons of cost ...”<br />
Do the needs of visually impaired people<br />
get enough attention in city planning<br />
departments? “This is a difficult issue,” says<br />
the top athlete, “because of course you<br />
can’t please everybody.” For example, high<br />
and easily detected curbs provide the best<br />
possible help with orientation for blind pedestrians,<br />
but for wheelchair users, elderly<br />
people with walking frames and mothers<br />
Snapshots of an impressive encounter:<br />
“When it comes to organizing barrier-free<br />
mobility, those in positions of responsibility<br />
must discuss the issue with those affected –<br />
and then find solutions that are acceptable<br />
to all road users”<br />
with strollers, they become difficult obstacles.<br />
“Those in positions of responsibility<br />
must talk over these points with those affected<br />
– and then find solutions that are<br />
acceptable to all road users.”<br />
Which means of transport does Verena<br />
Bentele prefer to use in Munich? “My favor-<br />
A range of structural<br />
and technical measures<br />
help visually<br />
impaired people navigate<br />
around the city<br />
ite is the subway,” she says, “It is the most<br />
frequent, the least affected by unpredictable<br />
weather conditions in winter, and<br />
the stations are more clearly laid out than<br />
those of the light-rail system.” Another pos-<br />
itive point is the similar length of subway<br />
trains, which enables her to orient herself<br />
more easily, as well as the above-mentioned<br />
grooves in the platforms. “Nevertheless,<br />
you have no other choice but to learn your<br />
routes by heart – and in some areas that<br />
are frequently re-designed, one has to ask<br />
oneself if it is really worth it ...”<br />
How should people help the visually impaired<br />
in the city? “Again, both sides have<br />
a role to play,” says Verena Bentele. “The<br />
most important thing is to approach one<br />
another, especially because most people<br />
are unsure how much support we blind<br />
people need.” She would like to point out<br />
a couple of areas where people could be<br />
helpful without being asked. For example,<br />
simply not placing things in the way that<br />
could cause blind people to stumble or<br />
collide with them, such as luggage or<br />
bicycles. Also, warnings should be given<br />
when the situation has changed, such as<br />
at construction sites. Otherwise – just ask.<br />
“The need to frequently ask has the addi-<br />
Verena Bentele at a pedestrian light for the blind: “It makes you a bit sad to know that an existing technology is not used for reasons of cost”<br />
tional effect of helping create a different<br />
attitude to trust.”<br />
After two hours darting back and forth<br />
across Munich, on main roads, on escalators<br />
and through shopping malls, on foot,<br />
by train and by subway, we’re done – in<br />
the true sense of the word. The photographer<br />
in particular desperately needs<br />
a break. Fashion shoots in Miami and<br />
London are apparently far less demanding<br />
on his physical condition than an extended<br />
city tour with this unique dynamo<br />
of a woman.<br />
At our farewell cappuccino, Verena<br />
Bentele stays with the subject of trust –<br />
one focus of her work in the field of per-<br />
“ The most important thing is to approach one<br />
another, especially because most people are unsure<br />
how much support we blind people need”<br />
sonnel training and development, together<br />
with motivation and communication<br />
within the team. And this literary scholar<br />
with a master’s degree in German Studies<br />
knows perfectly well what she’s talking<br />
about in her lectures and seminars. In<br />
2009 at the German Championships in<br />
Nesselwang, she had a serious accident<br />
because her escort runner mixed up right<br />
and left when giving directions. A year<br />
later, and with one kidney fewer and a<br />
total of five gold medals more, she became<br />
the most successful participant in<br />
the Winter Paralympics in Vancouver,<br />
along with Alpine overachiever Lauren<br />
Woolstencroft. «<br />
24 its magazine 3/20<strong>11</strong> 3/20<strong>11</strong> its magazine 25
Profile<br />
“ Stop thinking within<br />
boundaries”<br />
Interview n Simone Köhler, <strong>Mobility</strong> Consultant at <strong>Siemens</strong> AG, about<br />
the efficiency benefits of consulting teams assembled for a specific<br />
project, the trend towards interdisciplinary urban planning, and her<br />
professional need to look outside the boundaries of her own company.<br />
Ms Köhler, thanks to your experience<br />
as an international mobility consultant,<br />
you must have a good overview. In your<br />
opinion, which city has solved the problem<br />
of mobility best of all?<br />
Seen from a global perspective, there are<br />
significant differences between cities. In<br />
Europe, however, the cities with top class<br />
mobility are quite close together. Zurich,<br />
Vienna and Stockholm are among the<br />
favorites. But Munich – my adopted<br />
home – is also one of the front runners.<br />
On the one hand, we have well developed<br />
networks of public transport, cycle paths<br />
and private transport. On the other, the<br />
different modes of transport are well<br />
coordinated with each other.<br />
At the moment you are managing a<br />
project in Portugal, and before that<br />
you were working for a Chinese city.<br />
What are your specific responsibilities<br />
in such projects?<br />
The focus of my work is the development<br />
of strategic mobility concepts, with my<br />
own professional emphasis being on<br />
road traffic. In our team, in addi tion to<br />
an extensive expertise in mobility, all<br />
colleagues have their own specialty, for<br />
example, rail or road transport, ports or<br />
airports. But there are also different<br />
aspects under which a problem can be<br />
considered, such as economic assessments<br />
or CO2 efficiency. This comprehensive<br />
range of expertise makes it<br />
possible to put together individual consulting<br />
teams according to the customer’s<br />
requirements – and thus to develop<br />
truly customized solutions for each<br />
customer.<br />
How far into detail do you go with the<br />
development of these concepts – right<br />
down to the individual traffic light?<br />
No, our concepts provide several essential<br />
tools, but do not include any detailed planning.<br />
We want to demonstrate different<br />
ways of optimizing mobility and logistics<br />
to our customers. Our task is to offer<br />
holistic advice – not the specified technical<br />
solution design.<br />
So that means that although you work<br />
at <strong>Siemens</strong>, you do not recommend<br />
<strong>Siemens</strong> products?<br />
That’s it. Although we present our own<br />
portfolio, that is only for information purposes<br />
and sometimes in order to illustrate<br />
our conceptual approach. Working as a<br />
consultant enables me to immerse myself<br />
deeper in the subject and gives me the opportunity<br />
to supervise the implementation.<br />
To do this, we must always be able to<br />
go beyond the boundaries of company-<br />
internal thinking, as this is the only way<br />
to give our customers the best solution.<br />
And what exactly is the best solution<br />
for your customers? What do they<br />
consider to be most important – the<br />
economic aspects, or the environmental<br />
ones?<br />
We try to find a happy medium. Ideally,<br />
it would be possible to develop solutions<br />
that offer advantages in both areas. For<br />
instance, implementing a traffic management<br />
system is sometimes economically<br />
and environmentally preferable to, say,<br />
constructing a tunnel. Basically, the financing<br />
of the mobility infrastructure plays a<br />
central role in every city. Here we explore<br />
various optimization opportunities together<br />
with our partners – from Public Private<br />
Partnerships and intelligent financing<br />
models through to congestion charges<br />
and parking systems to provide separate<br />
sources of revenue. We also investigate the<br />
financial assistance facilities available to<br />
the city from EU coffers. Where necessary,<br />
our consulting approach goes even further,<br />
including those overall success factors that<br />
help create an attractive city, such as the<br />
impact on the surrounding area and the<br />
involvement of its citizens. In short, <strong>Mobility</strong><br />
Consulting’s core competence is that<br />
we understand the challenges facing the<br />
customer and can provide suitable, sustainable<br />
solutions.<br />
Speaking of the future: How do you see<br />
mobility in – say – 2<strong>03</strong>0?<br />
The demand for mobility, which will certainly<br />
rise, makes it essential to use existing<br />
capacity as efficiently as possible. That<br />
is why local public transport will be linked<br />
to private transport more than ever, and<br />
will become more important – to what<br />
degree, will depend to a large extent on<br />
the success of efforts to make the services<br />
more attractive. I am convinced that intelligent<br />
communication between transport<br />
“ In the ideal case,<br />
ecologically and<br />
economically optimum<br />
solutions<br />
can be achieved”<br />
providers and with the transport infrastructure,<br />
together with integration of different<br />
transport services and of the related data,<br />
will play a decisive role by 2<strong>03</strong>0.<br />
And what trends are you seeing in the<br />
field of urban planning? Will the focus<br />
increasingly be on “green” cities – and<br />
therefore on electric mobility?<br />
Whether electric vehicles will actually be<br />
the cure-all is not yet clear. There is certainly<br />
a growing demand for alternative<br />
types of propulsion. New jobs and housing<br />
concepts are creating hubs within the city,<br />
and this allows residents to live and work<br />
within short distances. This will have the<br />
effect, for example, of relieving rush-hour<br />
traffic. But even if people’s demand for<br />
mobility falls as a result, goods still need to<br />
be transported. When we look at how the<br />
planning process operates, there is a clear<br />
trend away from the isolated analysis of<br />
individual sectors such as construction or<br />
transport, and towards an interdisciplinary<br />
approach involving the development of<br />
integrated solutions.<br />
Finally, a personal question: If you wanted<br />
a challenge for your next project – what<br />
would it be?<br />
The consultant’s dream is of course “mobility<br />
planning on a greenfield site.” But<br />
only a few of us are that lucky, because<br />
it is very rare for a town to be designed<br />
from scratch, completely drawn up on a<br />
drawing board. So I have been looking for<br />
a more realistic dream project: the development<br />
of a strategic mobility plan for a<br />
city that is close to gridlock. I can imagine<br />
that to be a tremendously appealing<br />
challenge, helping develop methods to<br />
relieve congestion and ultimately create<br />
a livable urban center and observe its<br />
implementation and success. But my job<br />
has so much to offer anyway. The most<br />
exciting aspect for me is working with<br />
different people like mayors, experts<br />
from various agencies, engineers, architects<br />
and our <strong>Siemens</strong> specialists, and<br />
getting to understand the different perspectives<br />
they have on mobility.<br />
Ms Köhler, thank you for the interview. «<br />
Simone Köhler:<br />
Career milestones at a glance<br />
• Born in 1974 in Heilbronn<br />
• 1994-1996: Trained as an aviation<br />
administrator at Lufthansa AG in<br />
Cologne, Stuttgart, Frankfurt/Main,<br />
Nairobi<br />
• 1996-2001: Studied business<br />
administration at Johann Wolfgang<br />
Goethe University in Frankfurt/Main;<br />
degree in business administration<br />
• 1996-1998: Marketing coordinator<br />
for sales in Europe and Africa,<br />
Lufthansa Cargo AG<br />
• 1998-2000: Pricing Executive,<br />
Lufthansa Cargo AG<br />
• 2000-2001: Consultant and project<br />
manager at Integra GmbH in Bad<br />
Homburg and Berlin<br />
• 2002-2010: Various management<br />
tasks in the field of consulting<br />
at <strong>Siemens</strong> Business Services<br />
and <strong>Siemens</strong> IT Solutions and<br />
Services<br />
• Since 2010: Principal Consultant<br />
at <strong>Siemens</strong> <strong>Mobility</strong><br />
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