conference program brochure - PBS
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conference program brochure - PBS
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2011 <strong>PBS</strong> Annual MeetingFloor PlanMeal EventsSAGO BALLROOMFQPalms BallroomBreakout SessionsEDCBExhibitHallCRYSTALBALLROOM GGeneral SessionsCRYSTAL BALLROOM HJPNMLBreakout SessionsAKConference RegistrationGrand BallroomBreakoutSessions:New OrleansNew York
2011 <strong>PBS</strong> Annual MeetingConference InformationREGISTRATION DESK HOURSMonday, May 16 – 1:00 pm to 6:30 pmTuesday, May 17 – 7:00 am to 5:30 pmWednesday, May 18 – 7:30 am to 5:30 pmThursday, May 19 – 7:30 am to 12:30 pmThe registration desk, located in the Convention Center outside of the Crystal Ballroom, is your first stop forall questions regarding registration, badges, the agenda, and anything else requiring assistance.ANNUAL MEETING CREDENTIALSUpon checking in at the <strong>PBS</strong> Annual Meeting Registration Desk, all attendees will receive a name badge andofficial <strong>conference</strong> lanyard, sponsored by NHK World TV. Please display your name badge — which is yourticket to all <strong>conference</strong> activities — while attending sessions, meals, and other events at the <strong>PBS</strong> AnnualMeeting. If you lose your badge, please stop by the registration desk for a replacement.In addition to receiving your name badge at registration, <strong>conference</strong> attendees will also receive an official<strong>PBS</strong> Annual Meeting tote bag, sponsored by Sesame Workshop, and the <strong>program</strong> guide, sponsored byWORLD (produced and distributed by WGBH, american Public Television and WNET). Attendees willreceive an agenda-at-a-glance, sponsored by Blackbaud and Target analytics.Attendees checking into the Orlando World Center Marriott will receive the official room key highlightingAMERICA IN PRIMETIME, sponsored by WETA/Washington, DC. This will serve as a quick reminder of great<strong>PBS</strong> <strong>program</strong>ming each time you head back to your room.NAME BADGESEveryone entering a meal event must wear his/her name badge.<strong>PBS</strong> CONNECT BOOTHWith more than half of the system logging on each month, <strong>PBS</strong> Connect is where your colleagues go to findresources and information and to share best practices. Social networking features such as ShareiT! andthe <strong>conference</strong> blogs keep you in the know. Stop by the <strong>PBS</strong> Connect kiosk near the <strong>PBS</strong> Annual MeetingRegistration Desk to learn a tip or two.CYBER CENTERSponsored by WNET New York Public Media/AMERICAN MASTERSTuesday, May 17 and Wednesday, May 18 – 8:45 AM to 5:45 PMLocated inside the Exhibit Hall, the Cyber Center provides several workstations for you to check your email orto tweet (@<strong>PBS</strong>AnnualMtg, hashtag #<strong>PBS</strong>am). These Internet workstations are used frequently, so we thankyou for limiting your use to five minutes when others are waiting. WNET New York Public Media thanks <strong>PBS</strong>and member stations for your continued support of AMERICAN MASTERS — “a gift from the television gods” —celebrating 25 years!2
SPOLL EVERYWHEREMany of the professional development concurrent sessions willuse the text message voting application Poll Everywhere to gaugeyour interest, get your opinion, and learn more about you and yourstation. When you vote, the live results appear on the presentationdisplay. Poll Everywhere does not charge for voting on a poll. However,individual wireless carriers may charge a standard text message rate, whichvaries depending on the wireless carrier and messaging package you have(typically $0.01 to $0.20 per message, but check with your mobile carrier for pricing).To vote, send a text message to the number 22333 and include one of the key words given by the presenter.You can also vote by Twitter. Send your response to @poll and include one of the designated key words.MESSAGE BOARDSponsored by Phone Bank Systems, Inc.We invite you to use the message board, located near registration, to collect and post messages, job openings,and other important news and information.CELL PHONES/BLACKBERRY SMART PHONES/PAGERSAll mobile handheld devices must be set to silent notification. Please hold all cell phone conversations outsideof the session rooms to avoid disturbing others. We appreciate your cooperation and courtesy to our speakersand <strong>conference</strong> attendees.PRESS ATTENDANCEPlease note that all general sessions are open to the press. All professional development concurrent sessionsare closed to the press.VIDEO RECORDINGSMost general sessions throughout the meeting will be recorded. They will be fed to stations (for internalviewing only) and also available via <strong>PBS</strong> Connect later in the month. Be on the lookout after the meeting foran email with complete details.EVALUATIONSWe need your feedback! Please complete a professional development concurrent session evaluation form foreach concurrent session you attend and drop it in the designated boxes outside of each room. Complete yourpersonal information and qualify for a post-meeting drawing for a Flip video camera. We will ask for youroverall reactions in a post-meeting survey to be sent by email the week of May 22. Watch for it in your inbox.3
2011 <strong>PBS</strong> Annual MeetingFeatured SpeakersAnna Deavere SmithWednesday, May 18, 10:15 AMAnna Deavere Smith is an acclaimed writer, performer, andstar of her play “Let Me Down Easy” (coming soon to <strong>PBS</strong>via GREAT PERFORMANCES). Her career covers mainstreamculture as well as academia. Her work in the theater exploresthe American character and our multi-faceted nationalidentity. She has won numerous awards, among them twoObies and a MacArthur fellowship; and she has two Tonynominations and was runner-up for the Pulitzer Prize for herplay “Fires in the Mirror.”Robert EggerThursday, May 19, 10:10 AMRobert Egger is the founder and president of the DC CentralKitchen and was included in The NonProfit Times list of the50 Most Powerful and Influential nonprofit leaders from 2006to 2009. He is quoted as saying: “In EVERY town, in EVERYstate, nonprofits, volunteers, donors, and the people we servemust begin to stand together, and work for something much,much different — real change.”David PogueWednesday, May 18, 2:35 PMDavid Pogue is an award-winning columnist, author, and starof NOVA’S MAKING STUFF. David is the personal-technologycolumnist for The New York Times, an Emmy Award-winningtechnology correspondent for CBS News, and he appearseach week on CNBC with his trademark comic tech videos.David will share with us his unique view of the rapidlychangingworld and how public broadcasters continue toplay a vital role.4
2011 <strong>PBS</strong> Annual MeetingAgendaMonday, May 161:00 PM – 6:30 PMREGISTRATION OPENCrystal Registration6:00 PM – 7:30 PMWELCOME RECEPTIONFairway Terrace (located on the first floor, outdoor pool area)Welcome to Orlando! Please join your co-hosts <strong>PBS</strong> and FloridaPublic Broadcasting Service, Inc., for drinks, hors d’oeuvres,and cool tunes al fresco (weather permitting) as we reconnectwith colleagues from near and far. Be on the lookout for specialguest stars Princess Presto and Wonder Red.Tuesday, May 176:15 AM – 7:00 AM5K FUN RUN/WALK ON HAWK’S LANDINGMARRIOTT GOLF COURSEMeet at Fairway TerraceRise and shine! Join us for an early-morning 5K run or walk onMarriott’s scenic Hawk’s Landing Golf Course. Please arrive atthe Fairway Terrace at 6:15 am to give yourself time to stretchand complete a waiver. The run/walk starts at 6:25 am.7:00 AM – 5:30 PMREGISTRATION OPENCrystal Registration7:30 AM – 8:45 AMHOSTED BREAKFAST: SESAME WORKSHOP —SESAME STREET and THE ELECTRIC COMPANYSago Ballroom (breakfast service ends at 8:15 am)Join your friends and colleagues from Sesame Workshop for adelightful breakfast — featuring the latest from the new seasonsof SESAME STREET and THE ELECTRIC COMPANY. SesameWorkshop COO H. Melvin Ming, SESAME STREET ExecutiveProducer Carol-Lynn Parente, and ELECTRIC COMPANY ExecutiveProducer Karen Fowler take an informative and engaging look atwhat children need and how we can come together to best servethem, including using STEM curriculum. They will also examinethe latest trends in the emerging transmedia world.8:45 AM – 5:45 PMEXHIBIT HALL OPENCrystal Ballroom G9:00 AM – 9:25 AMGENERAL SESSION: WELCOME REMARKS FROMFLORIDA PUBLIC BROADCASTING SERVICE, INC.,AND <strong>PBS</strong> PRESIDENT & CEO ADDRESSCrystal BallroomThe 2011 <strong>PBS</strong> Annual Meeting gets under way with welcomeremarks from Rick Schneider, Chair, Florida Public BroadcastingService, Inc., and <strong>PBS</strong> President & CEO Paula A. Kerger. Paula willshare her vision of how <strong>PBS</strong> and member stations are evolving,innovating, and adapting to meet the needs of the Americanpublic, and solidifying our role as America’s most trusted mediaprovider.Paula A. Kerger, President & CEO, <strong>PBS</strong>Rick Schneider, President & CEO, WPBT2/Miami;Chair, Florida Public Broadcasting Service, Inc.5
TUEsday, May 179:25 AM – 10:00 AMGENERAL SESSION: Q&A WITHPUBLIC BROADCASTING’SNATIONAL LEADERSHIPCrystal BallroomPublic broadcasting stands at anhistoric moment. Never before hasthere been so much opportunity to betterserve wider, more diverse audiences. Yetat the same time, we face challenges to ourtraditional sources of support. Where do we gofrom here? <strong>PBS</strong> NEWSHOUR Senior CorrespondentJeffrey Brown will moderate this engaging interview with theleaders of APTS, CPB, NPR, and <strong>PBS</strong>.Jeffrey Brown, Senior Correspondent, <strong>PBS</strong> NewsHourPatrick Butler, President & CEO, Association of Public TelevisionStationsPatricia Harrison, President & CEO, Corporation for PublicBroadcastingPaula A. Kerger, President & CEO, <strong>PBS</strong>Joyce Slocum, Interim President & CEO, NPR10:00 AM – 10:30 AMNETWORKING BREAK: SPONSORED BY WORLD(WGBH, American Public Television, and WNET)Exhibit Hall - Crystal Ballroom GJoin your colleagues for a beverage and snack.10:30 AM – 10:50 AMGENERAL SESSION: FY 2012 STRATEGICDIRECTION ANDTV PROGRAMMING PLANSCrystal BallroomSenior Vice President & Chief Television ProgrammingExecutive John Wilson kicks off the content portion of the<strong>conference</strong> by sharing an overview of the new <strong>PBS</strong> ContentStrategy and the television <strong>program</strong>ming plans designed toenhance the value of <strong>PBS</strong> Content for your station’s audience.Michael D. Jones, Chief Operating Officer, <strong>PBS</strong>John F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>10:50 AM – 12:35 PMGENERAL SESSION: PRIMETIMEPROGRAMMING PREVIEW ICrystal BallroomA jam-packed morning of televisionawaits you! From arts to infrastructure,from Woody Allen to Johnny Carson, frompowerful documentaries to wildly popularmysteries, it’s time to celebrate the amazing<strong>program</strong>ming on <strong>PBS</strong>. Our producers and serieshosts will preview clips from the upcoming year,including: AMERICA REVEALED, AMERICAN MASTERS,ANTIQUES ROADSHOW, FRONTLINE, GREAT PERFORMANCES,INDEPENDENT LENS, MASTERPIECE, NATURE, POV,and PROHIBITION. We will share an update on <strong>PBS</strong> Artsand highlights from the upcoming fall festival, including<strong>program</strong>ming, promotion plans, and fundraising tools. We willalso talk about local <strong>program</strong>ming and packaging opportunitiesto help your station take full advantage of this multiplatformarts and performance <strong>program</strong>ming offering. To wrap up themorning, enjoy a special mini-keynote address from Yul Kwon,technology expert, attorney, Survivor winner, and now host ofthe upcoming series AMERICA REVEALED.Marsha Bemko, Executive Producer, Antiques Roadshow,WGBH/BostonRebecca Eaton, Executive Producer, Masterpiece, WGBH/BostonDavid Fanning, Executive Producer, Frontline, WGBH/BostonTamara Gould, Vice President, ITVS InternationalDavid Horn, Executive Producer, Great Performances,WNET New York Public MediaFred Kaufman, Executive Producer, Nature, WNET New YorkPublic MediaSimon Kilmurry, Executive Producer, POV, American Documentary, Inc.Yul Kwon, Host, America Revealed, Lion TelevisionSusan Lacy, Executive Producer, American Masters, WNET New YorkPublic MediaCynthia Lopez, Co-Executive Producer, POV, AmericanDocumentary, Inc.Lois Vossen, Independent Lens Series Producer & Vice President, ITVSJohn F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>12:45 PM – 2:15 PMHOSTED LUNCH: WETA AND FLORENTINE FILMS —PROHIBITIONSago BallroomGangsters … bootleggers … flappers … scofflaws … and more!WETA welcomes producer Lynn Novick and special guestDaniel Okrent (author, “Last Call: The Rise and Fall ofProhibition”) for a journey through the madcap andoften maddening world of PROHIBITION. You will beamazed at the remarkable similarities between thatera and our own.6
Professional Development Concurrent Sessions offer opportunities to strengthen your station’s financialsustainability, strategic alliances, and partnerships; explore new fundraising and development trends; generateideas that better serve your local community; and learn from the successes and lessons learned by others.Meet new and veteran colleagues and work together to solve real-world problems and get the tools you needto make an effective case for station support.2:30 PM – 3:45 PMPROFESSIONAL DEVELOPMENTCONCURRENT SESSIONSEffective Membership Fundraising:Trends and OpportunitiesNew York/New OrleansEffective fundraising calls for knowing your audience andcustomizing your message and techniques. Hear the trendsin <strong>PBS</strong> membership from Target Analytics. Seasoned systemvendors and station staff will share new ideas for acquiring,maintaining, and growing your membership file. A must-attendfor membership staff.Audience: Development, Marketing & Communications, ResearchBecky Chinn, Senior Director of Membership and Marketing,Oregon Public BroadcastingTom Hurley, President, Non-Profit Group, DMW DirectMelissa Jones, On-Air Fundraising Manager, Twin CitiesPublic TelevisionTim Oleary, Vice President, McPherson AssociatesCarol Rhine, Senior Fundraising Analyst, Target AnalyticsDigital Media Strategy: Part 1Crystal A/BThis is the first session of <strong>PBS</strong> Interactive’s two-part serieson digital media strategy. Using case studies, we will lay thefoundation on how to craft a digital strategy by answering thefundamental questions: Why is a digital plan key to your futuresurvival? What three questions are essential to answer beforedesigning your strategy? What can you learn from analyticsand research? Participants will leave with the beginnings of aframework on which to begin building local strategies.Audience: Development, Interactive, Marketing &Communications, Programming & Content, Station ManagementThomas Broadus, Web Administrator, Mississippi Public BroadcastingShane Guiter, Director of Development, KLRU/AustinHugh Moore, Manager, Interactive Media, WPBT2/Miami2012 Primetime Content StrategyCrystal C/DBetter audience flow? New shows and new formats? NOVAon Wednesdays? It is all part of <strong>PBS</strong>’s new Primetime ContentStrategy. Join us to learn more about the goals of the strategyand the steps we need to take to achieve them. Ultimately, theplan is to bring stations a larger primetime audience that viewsour content more frequently and with longer duration.Audience: Interactive, Marketing & Communications,Programming & Content, Station ManagementJim Dreesen, Managing Director, Marketing & Communications, <strong>PBS</strong>Shawn Halford, Senior Director, Program Scheduling, <strong>PBS</strong>John F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>The American Graduate Initiative: Public MediaResponds to the Dropout CrisisCrystal E/FThe current high school dropout rate is one of the mostsignificant crises facing the United States. Public mediais responding with a CPB-supported initiative in which 12“community hub” stations — in partnership with local education,community, civic, corporate, and other relevant organizations —will develop and implement effective plans to positively impactthe dropout crisis. This session provides an opportunity tolearn how stations are leveraging community partnerships toengage civic leaders, teachers, parents, and students to addressthe crisis. Find out how your station can become involved in theproject.Audience: Community Outreach, Education, Marketing &Communications, Station ManagementDoug McKenney, Executive Director, Public Awareness Initiative,Corporation for Public BroadcastingDebra Sanchez, Senior Vice President,Education & Children’s ContentOperations, Corporation for PublicBroadcastingAmy Shaw, Senior VicePresident of CommunityEngagement, NineNetworks of Public Media/St. LouisKathleen Wittbold,Project Officer, PublicAwareness Initiative,Corporation for PublicBroadcastingTUEsday, May 177
TUEsday, May 178Is It Time to Implement Planned Givingat Your Station?Crystal K/LPlanned Giving Programs are an opportunity for stations toexpand fundraising efforts. Join Brian Reddington of the<strong>PBS</strong> Foundation and David Clough, director of endowmentand planned gifts at WNET, to share best practices, obtainnew tools, and learn how your station can implement aplanned giving <strong>program</strong>.Audience: Development, Station ManagementDavid G. Clough, Director of Endowment and Planned Gifts,WNET New York Public MediaBrian J. Reddington, Executive Director, <strong>PBS</strong> FoundationSue Ellen Stuebing, Chief Fundraising Officer, Public Media Connect/Cincinnati-DaytonTrends and Innovation in Program Underwritingand SponsorshipCrystal M/NFrom national to local — the opportunities for <strong>program</strong>sponsorship are gaining momentum. Join <strong>PBS</strong> NEWSHOUR’sRob Flynn, Twin Cities Public Television’s Manager ofDevelopment for National Productions Mary Irey, and <strong>PBS</strong>Program Underwriting Policy Director Karen Chong for aconversation around the opportunities for leveraging local andnational sponsorships. In this session you will interact withcontent experts and have the time to share ideas on what yourstation needs to succeed. Leave with a deeper understandingof successful support models and how to better implement localsponsorship ideas.Audience: Community Outreach, DevelopmentKaren S. Chong, Director, Program Underwriting Policy, <strong>PBS</strong>Rob Flynn, Director of Corporate Fundraising, <strong>PBS</strong> NEWSHOURNeal Hecker, Vice President of Program Services, WPBT2/MiamiMary Irey, Manager of Development, National Productions,Twin Cities Public TelevisionLisa Titus, Director of Development, Montana<strong>PBS</strong>Power up a Digital Education Servicefor Your Station!Crystal P/QStarting in June, every station will be able to offer <strong>PBS</strong>LearningMedia, a free digital education service for local districtsand schools. Combining content from the <strong>PBS</strong> Digital LearningLibrary, WGBH Teacher’s Domain, and a wealth of local stationand producer content partners, <strong>PBS</strong> LearningMedia will providethousands of rich, interactive, purpose-built digital learningobjects for teachers and students. The new platform willbuild on public media strengths, giving stations a unique, localeducation service with classroom-ready, curriculum-targeted,and multi-platform content that educators and schools in yourcommunity need and want. Participants will experience atour of <strong>PBS</strong> LearningMedia, get a sneak preview of enhancedfeatures customized to states and districts, and hear from earlyadopter stations that will launch a <strong>PBS</strong> LearningMedia servicethis summer.Audience: Community Outreach, Education, StationManagementKim Smith, Vice President of Education, <strong>PBS</strong>3:45 PM – 4:15 PMNETWORKING BREAKExhibit Hall – Crystal Ballroom G4:15 PM – 5:30 PMPROFESSIONAL DEVELOPMENTCONCURRENT SESSIONSEngaging Local Families: Digital Strategiesfor Any StationNew York/New OrleansFind out how to grow your online audience through engaginglocal families. Stations that have been awarded grants tocreate locally relevant, interactive content for kids and familieswill share their own projects and strategies for engaging theircommunities using mobile, video, and games.Audience: Community Outreach, Education, Interactive,Programming & ContentAbby Jenkins, Online Community Manager, <strong>PBS</strong> KIDS InteractiveJennifer MacArthur, Director of Television and Digital MediaEngagement, NCMETrisha Moynihan, Director of Internet Services, WFSU/TallahasseeJennifer Stancil, Executive Director of Educational Partnerships,WQED/PittsburghScott Witzke, Director of Promotions and Marketing, WTIU/BloomingtonMajor Gifts: How Station Senior ManagementCreates a Successful Major Gift ProgramCrystal A/BToday’s funding environment offers a renewed opportunity forstation leadership to increase revenue through major giving.Join Major Gift Academy Master Teacher and WGBY GeneralManager Rus Peotter and KLRU Senior Vice President BetsyGerdeman and hear why a major gifts <strong>program</strong> is a goodinvestment for your station. Senior management guests willshare their expertise so that you can walk away with a clearpicture of how a major gifts <strong>program</strong> can impact yourbottom line.Audience: Development, Station ManagementBetsy Gerdeman, Senior Vice President of Development, KLRU/AustinRus Peotter, General Manager, WGBY/SpringfieldHarris Ravine, Managing Partner, Rocky Mountain <strong>PBS</strong>Michael Walenta, General Manager, WGVU/Grand RapidsBe sure to check out <strong>PBS</strong> Connect for all theinformation and resources from the <strong>conference</strong> —www.pbsconnect.org/annualmeeting.
Helping Viewers and Users Find Your ContentCrystal C/DExpanding on consumer research findings, learn effective bestpractices — both editorial (titles, listings) and on-air accessibility(breaks, bugs) — that maximize audience reach and tuneinthrough consistent messaging and standards across allplatforms.Audience: Interactive, Marketing & Communications,Programming & Content, Research, TechnologyTerry Bryant, Vice President, Media Research & Relations,Corporation for Public BroadcastingJim Dreesen, Managing Director, Marketing & Communications, <strong>PBS</strong>Kerri Hanlon, Consultant & Project Manager, <strong>PBS</strong>Carrie Johnson, Director, Marketing & Communications, <strong>PBS</strong>Scott Walton, Executive Director, Communications, KQED/San FranciscoMaking the Nation’s Largest Stage Your Ticketto Adding Local ValueCrystal E/FResearch shows that the arts are one of the most valued<strong>program</strong>ming services that <strong>PBS</strong> stations provide. How can yourstation tap into this value to attract new audiences, showcaselocal production, enhance local brand value, build fruitfulpartnerships, and raise additional funds? Take a front-row seatat this multi-disciplinary session where your <strong>PBS</strong> colleagues willoffer nuts-and-bolts approaches for making the most of newopportunities available through <strong>PBS</strong> Arts, including an eightweekon-air festival scheduled for this fall and national Webexposure for local arts, artists, and performances. Join yourstation colleagues to share best practices and lessons learnedaround local arts offerings.Audience: Community Outreach, Development, Education,Interactive, Marketing & Communications, Programming &Content, Station ManagementCarol Adornetto, Director of Production, ArkansasEducational Television NetworkBecky Chinn, Senior Director of Membership and Marketing,Oregon Public BroadcastingLesli Rotenberg, Senior Vice President, Children’s Media, <strong>PBS</strong>Kent H. Steele, Executive Director of Broadcasting,WNET New York Public MediaJohn F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>Allison Winshel, Senior Director, Primetime Programming, <strong>PBS</strong>Taking It to the Streets: Hands-on with the ExplorerPositioning StrategyCrystal K/LYou have heard the research and seen the new creative. Nowit is time to dive in and take a firsthand look at how to bringthe explorer to life in your everyday work and make sure youraudiences have a real explorer experience every time they seeyour promotion material, spend a night of primetime with you,or visit your website. Join representatives from two stations asthey share their experiences putting the explorer positioningstrategy into practice now. And bring your own work inprogress for a real-time review from brand positioning expertMargaret Mark.BONUS OFFER: Brand expert Margaret Mark, president ofMargaret Mark Strategic Insight, will be available Tuesdayand Wednesday to discuss how you can optimize the explorerpositioning locally, including messaging, fundraising activities,<strong>program</strong>ming decisions, online experiences, and special events.Schedule your free 20-minute appointment today by emailingJennifer Kweller at jlkweller@pbs.org.Audience: Development, Interactive, Marketing &Communications, Programming & Content, Station ManagementJudy Braune, Vice President, Marketing & Communications, <strong>PBS</strong>Arcelia Chavez, Vice President, Community Relations, KVIE/SacramentoKelly Chmielewski, Senior Director, Brand Strategy, <strong>PBS</strong>Bridget Louie, Associate Director, Creative Services,KQED/San FranciscoMargaret Mark, President, Margaret Mark Strategic Insight, Inc.Kevin Smith-Fagen, Vice President, Development, KVIE/SacramentoScott Walton, Executive Director, Communications, KQED/San FranciscoTUEsday, May 179
Wednesday, May 187:30 AM – 5:30 PMREGISTRATION OPENCrystal Registration7:30 AM – 8:45 AMHOSTED BREAKFAST: THE JIM HENSON COMPANY— DINOSAUR TRAIN, SID THE SCIENCE KID, ANDWILSON & DITCHSago Ballroom (breakfast service ends at 8:15 am)Come out and explore with your favorite animated charactersfrom The Jim Henson Company! Roast some marshmallowsby the campfire as you watch a sneak peek of the new SIDTHE SCIENCE KID summer sing-along special, “Sid’s BackyardCampout.” Lisa Henson will also reveal an exciting new scientistjoining the show this fall, as well as a “spooktacular” Halloweenspecial, and more all-new episodes. Then thumb an online ridewith WILSON & DITCH as the gopher brothers continue theirroad trip learning the local lore and actual facts that make them“dig” America. Finally, DINOSAUR TRAIN creator Craig Bartlettwill celebrate trains and preview the launch of the show’s newNature Tracker’s club heading down the tracks for season two.8:45 AM – 5:45 PMEXHIBIT HALL OPENCrystal Ballroom G9:00 AM – 9:05 AMGENERAL SESSION: OPening Remarks from<strong>PBS</strong> ChairmanCrystal BallroomGeoff Sands, Chairman, <strong>PBS</strong> Board of Directors9:05 AM – 10:15 AMGENERAL SESSION: <strong>PBS</strong> KIDS — LEVERAGINGYOUR MOST VALUABLE ASSETCrystal Ballroom<strong>PBS</strong> KIDS is serving more children — across more platforms— than ever before. Recent research reveals that <strong>PBS</strong> KIDSis the top reason why so many Americans support continuedfederal funding of our collective enterprise. Join the <strong>PBS</strong>KIDS team to learn why our children’s service is of criticalimportance to America’s young children and to the vitalityof <strong>PBS</strong> stations. Find out how we are partnering with theproducers of DINOSAUR TRAIN, CURIOUS GEORGE, THE CAT INTHE HAT KNOWS A LOT ABOUT THAT!, and SUPER WHY. Hearplans to identify and test the most powerful ways to leverageour children’s service to increase station revenue. And get asneak peek at the blockbuster lineup of content planned forthe coming year. Sure to be a hit for kids of all ages! Come jointhe fun, get cool collectables, and spend time with your favoritecharacters.Sara DeWitt, Vice President, <strong>PBS</strong> KIDS InteractiveCarol Greenwald, Executive Producer, CURIOUS GEORGE, WGBH/BostonLisa Henson, CEO, The Jim Henson Company/Executive Producer,DINOSAUR TRAINKate Klimo, Vice President/Publisher, Random House/Golden BooksLesli Rotenberg, Senior Vice President, Children’s Media, <strong>PBS</strong>Angela C. Santomero, Founder & Chief Creative Officer,OUT OF THE BLUE/Creator & Executive Producer, SUPER WHYLinda Simensky, Vice President, Children’s Programming, <strong>PBS</strong>11
WeDneSDAY, MAY 1810:15 AM – 10:45 AMKeYnOte ADDReSS: AnnA DeAVeRe SMitHCrystal BallroomAs a renowned Tony-nominated playwright and performer, AnnaDeavere Smith has created a body of theatrical works for nearlytwo decades in which she explores the American characterand its multifaceted identity. Her “Fires in the Mirror” and“Twilight Los Angeles” aired to great acclaim on <strong>PBS</strong>. Soon herlatest project, “Let Me Down Easy,” about America’s healthcaresystem, will come to GREAT PERFORMANCES. Join us as shetalks about the arts and what public broadcasting means to her.Anna Deavere Smith, Playwright, Actor, and AuthorPaula A. Kerger, President & CEO, <strong>PBS</strong>10:45 AM – 11:00 AMgeneRAl SeSSiOn: tHe <strong>PBS</strong> Be MORe AWARDCrystal BallroomThe <strong>PBS</strong> Be more Award recognizes an individual whosecontributions exemplify the spirit of Be more by helpingeveryday people expand their horizons, to experience growthand adventure, to explore new ideas, and to be more. Previousrecipients include Bill Moyers, Neil DeGrasse Tyson, Fred Rogers,and Joan Ganz Cooney. Join <strong>PBS</strong> as we acknowledge thisyear’s recipient.Paula A. Kerger, President & CEO, <strong>PBS</strong>11:00 AM – 11:30 AMnetWORKing BReAKexhibit hall – Crystal Ballroom G11:30 AM – 12:45 PMFunDing tHe ViSiOn iiA DeVelOPMent-FOCuSeD Mini-geneRAlSeSSiOnCrystal BallroomA must-attend session for GMs and development professionals.Join Paula Kerger and Geoff Sands and learn more about thiscritical initiative to identify new revenue opportunities forthe system. Hear from leaders in media, philanthropy, andcorporate sectors about how their experiences and insighthave shaped the Funding the Vision II recommendations, aswell as from members of the Station Advisory Group on howcollectively we can advance the vision for public media.Tom Axtell, General Manager, Vegas <strong>PBS</strong>Donald Baer, Chair of research, Penn, Schoen & Berland;Worldwide Vice Chair, Burson-MarstellerMalcolm Brett, director of Broadcasting and Media Innovations,Wisconsin Public TelevisionErnest Bromley, Member, <strong>PBS</strong> Board of directors;Chairman & CEO, Bromley Communications llCPaula A. Kerger, President & CEO, <strong>PBS</strong>Susan King, Vice President, External Affairs,Carnegie Corporation of New YorkGeoff Sands, Chairman, <strong>PBS</strong> Board of directorsTom Thomas, Co-CEO, Station resources Group11:30 AM – 12:45 PMPROFeSSiOnAl DeVelOPMentCOnCuRRent SeSSiOnSDigital Media Strategy: Part 2new york/new orleansIn this second session of <strong>PBS</strong> Interactive’s series on digitalmedia strategy, learn how to bring your digital strategy to lifeand measure results. Leave with tools and techniques to applyto your station’s strategy. Attendees who were not present forPart 1 on Tuesday are welcome.Audience: Development, Interactive, Marketing &Communications, Programming & Content, Station ManagementMike Bauhof, director of digital Engagement, Nine Network ofPublic Media, KETC/St. louisShane Guiter, director of development, Klru/AustinPhil Meyer, Station Manager, WTIu/BloomingtonAlexis Fife Rapo, Vice President, Broadband and Interactive Media,WGBH/BostonHow to Write tweets and Facebook Posts(and influence People): Social Media andOther Digital Best PracticesCrystal a/BIncrease your social media impact and follower base witheasy-to-use, turnkey tools. This session will help you supportyour station’s social media outreach needs and will focus onpress release drafting and search engine optimization. Inaddition, hear case studies from the re-launch of <strong>PBS</strong>.org/about, leveraging <strong>PBS</strong> assets on Twitter and Facebook to benefitstations and <strong>program</strong>s, and tips for maximizing use of COVE’sembedding options.Audience: Interactive, Marketing & CommunicationsKevin Dando, director, digital Marketing & Communications, <strong>PBS</strong>Jake Landis, Associate director, Corporate Communications, <strong>PBS</strong>12
Wednesday, May 18142:35 PM – 3:20 PMGENERAL SESSION:INNOVATION HOTSPOTCrystal BallroomExplore the instantconnection found whenengaging your audiencewith smart products thatmake our lives better. Comehear two <strong>PBS</strong> innovators who have aknack for making stuff. David Pogue, host ofNOVA’s “Making Stuff” specials; and Jason Seiken, senior vicepresident, <strong>PBS</strong> Interactive, Product Development & Innovation,will host this fascinating session that will inspire, inform, andentertain.David Pogue, Host, NOVA’s “Making Stuff”Jason Seiken, Senior Vice President, <strong>PBS</strong> Interactive,Product Development & Innovation3:20 PM – 3:40 PMGENERAL SESSION: BE MORE — TELLING YOURBRAND STORY AND INSPIRING SUPPORTCrystal BallroomThe heat on Capitol Hill has required us to tell a clearand compelling story that taps into the brand values thatdemonstrate why <strong>PBS</strong> stations are not a “nice-to-have” but a“must-have.” The result has been a tremendous outpouring ofpublic support for government funding. How do we translatewhat people value most about <strong>PBS</strong> stations into financialsupport? Join us for the unveiling of a new, multiplatforminstallment of the Be more campaign that taps into ouraudience’s deepest personal connections to our brand in orderto trigger a desire to donate to your station.Lesli Rotenberg, Senior Vice President, Marketing & Communications,<strong>PBS</strong>3:40 PM – 4:10 PMNETWORKING BREAKExhibit Hall – Crystal Ballroom G4:10 PM – 5:10 PMPROFESSIONAL DEVELOPMENTCONCURRENT SESSIONSVolunteers Making an Impact: Opportunitiesfor Successfully Engaging Volunteers inCritical Station InitativesNew York/New OrleansHear from a panel of experts how their stations aresuccessfully engaging volunteers in advocacy projects,fundraising, special events, and ongoing operations. Learn toidentify the issues that “make or break” the staff/volunteerrelationship. Take away ideas for overcoming staff/volunteersissues, improving relationships, integrating changes into theorganization, and engaging staff and volunteers in worthwhilestation activities.Audience: Community Outreach, Development, Education,Interactive, Marketing & Communications, Station ManagementStacy Karp, Director, Communications, Association of PublicTelevision StationsLaura Sampson, Secretary & Trustee, National Friends ofPublic BroadcastingSandy Stuckmann, Vice Chair, National Friends of Public Broadcasting;Principal, Sandy Stuckmann ConsultingLloyd Wright, President & CEO, WFYI /IndianapolisMajor Gifts How-To: Relationship Fundraisingfor SuccessCrystal A/BIn this how-to session, go in-depth on the work requiredfor successful major giving. Learn more about relationshipfundraising. Prepare to talk about investing in your mission,closing the gift, and managing relationships. Hear more aboutwhy major donors give to your station and walk away withtools and practical steps to win donors and create major giftpartnerships.Audience: Community Outreach, Development,Station ManagementBetsy Gerdeman, Senior Vice President of Development, KLRU/AustinRus Peotter, General Manager, WGBY/SpringfieldBlow Out Pop-Outs 2011: Maximize <strong>PBS</strong> PrimetimePromotion OpportunitiesCrystal E/FTake your campaigns to new heights. Learn about nationalstrategies and tactics for fall 2011 priorities. Participatein a guided brainstorm of ideas for publicity, social media,events, and on-air tactics to implement locally for two keyfall <strong>program</strong>s: PROHIBITION and <strong>PBS</strong> ARTS. This is a greatopportunity to exchange ideas with your station and <strong>PBS</strong>marketing and communications colleagues and identify localstrategies that will make your campaigns cut through clutter toachieve high member and viewer engagement.Audience: Community Outreach, Marketing & CommunicationsJennifer Bennett Allen, Director, General Audience Content Marketing& Communications, <strong>PBS</strong>Stefanie Malone, Community Outreach Manager, KCTS/SeattleJoe Miller, Assistant Director, Publicity, <strong>PBS</strong>
Next-Generation Pledge ReportCrystal K/LHear an update from Next-Generation pledge grant recipientsas they present progress reports on their Next-Generationpledge projects.Audience: Development, Programming & ContentAnne Gleason, Vice President, Marketing & Interactive, WTTW/ChicagoCraig Reed, Director, TRAC Media ServicesCyndy Robbins, Director of Programming, Vegas <strong>PBS</strong>Daren Winckel, Director of Membership, WGBH/Boston andWGBY/SpringfieldPROSPER: <strong>PBS</strong> Online Prospecting Tool for StationsCrystal M/NThroughout the past year, <strong>PBS</strong> has been building theinfrastructure needed to leverage the millions of visitors to<strong>PBS</strong>.org and <strong>PBS</strong> mobile applications for the financial benefitof member stations. Now that the ground work has been laidand feedback from <strong>PBS</strong> stations has been integrated into theeffort, come hear details about the project’s key areas of focusand how they present opportunities for your station to converta visitor to a national online <strong>PBS</strong> platform into a contributor toyour local station.Audience: Community Outreach, Development, Interactive,Marketing & Communications, Station ManagementJason Seiken, Senior Vice President, <strong>PBS</strong> Interactive,Product Development & InnovationProject VoiceScape: Supporting a New Generationof Young FilmmakersCrystal PWith Adobe Foundation funding, <strong>PBS</strong>, POV, and AdobeYouth Voices are working together to support <strong>PBS</strong> stationsimplementing student media projects to reach community,education, and partnership goals. Learn from the recipients ofsix $25,000 station grants about how they bring student voicesto public media. Discover how you can create and sustainstudent media projects and gain funding support for yourstation. And learn about the important roles of partnershipsand see examples of local exhibition strategies that put stationsand students in the spotlight and impress potential funders.Audience: Community Outreach, Development, EducationKimberly Flack, Associate General Manager, Educational Outreach,KAET/Eight-Arizona <strong>PBS</strong>Cynthia Lopez, Co-Executive Producer, POV,American Documentary, Inc.Robin Mencher, Director, Education & Media Learning,KQED/San FranciscoCasey Sanders, Producer, Arkansas Educational Television NetworkLZ Lambeau: Sharing Wisconsin Public Television’sVietnam War Stories and Engagement of OurVeterans CommunitiesCrystal QIn May 2010, Wisconsin Public Television conducted the largestoutreach event in its history — LZ Lambeau, which we examinein this session. An estimated 70,000 people participated inthree days of exhibits, reunions, music, and education. LZLambeau was one component of Wisconsin Vietnam WarStories, a multi-year project giving voice to Vietnam veteransthrough a three-hour documentary series, statewide outreach,formal curriculum, and more. The documentary airs this fallon <strong>PBS</strong> stations, and tools to create your own communityengagement events and documentaries, including free archivalfootage, are now available.Audience: Community Outreach, Development, Education,Interactive, Marketing & Communications, Programming &Content, Station ManagementKathy Bissen, Director of Production, Wisconsin Public TelevisionJon Miskowski, Director of Development, Wisconsin Public Television5:15 PM – 6:00 PMA SPECIAL PERFORMANCE BY DAVID FOSTERFEATURING JACKIE EVANCHOCrystal BallroomLegendary music producer David Foster has guided some of popmusic’s greatest vocalists — Celine Dion,Whitney Houston, and Mariah Careyamong them — garnering 15Grammys in the process. Thisyear he’s teamed up withAMERICA’S GOT TALENTstar Jackie Evancho on anew WNET special, DREAMWITH ME IN CONCERT,premiering in June on <strong>PBS</strong>.Join us for a performanceyou won’t forget.6:00 PM – 7:00 PMEVENING RECEPTIONCrystal Ballroom FoyerRelax and unwind with colleagues aftertwo action-packed days!7:00 PMDinner on Your OwnWednesday, May 189:00 PM - 11:00 PMHospitality SuitesDetails are available at the <strong>conference</strong> registration desk.15
Thursday, May 197:30 AM – 12:30 PMREGISTRATION OPENCrystal Registration9:00 AM – 10:00 AMPROFESSIONAL DEVELOPMENTCONCURRENT SESSIONS7:30 AM – 1:00 PMLUGGAGE STORAGECrystal Ballroom G7:30 AM – 8:45 AMHOSTED BREAKFAST: CPB AND ITVS —“WOMEN AND GIRLS Lead”Sago Ballroom (breakfast service ends at 8:15 am)CPB and ITVS invite you to help launch “Women and GirlsLead” — a public media initiative featuring premier contentfrom INDEPENDENT LENS, Thirteen/WNET, FRONTLINE, andothers. This multi-year partnership brings together landmarkbroadcast and digital content, engagement and education,and community events and public affairs across the country.Join us as we educate, engage, and inspire viewers andcommunities in support of dignity and prosperity for womenand girls worldwide. “Women and Girls Lead” will includemore than 50 independent documentaries on-air during thenext three years, framed by flagship series that include HALFTHE SKY, WOMEN WAR AND PEACE, and KIND HEARTEDWOMAN by David Sutherland.Geena Davis, Academy Award-Winning ActorAbigail Disney, Independent ProducerPatricia Harrison, President & CEO, Corporationfor Public BroadcastingPaula A. Kerger, President & CEO, <strong>PBS</strong>Sheryl WuDunn, Pulitzer Prize-WinningCo-Author, Half the SkySteal This Idea!New York/New OrleansBack by popular demand! This ever-changing, rapid-fire,idea-sharing session will get you energized through realworldexamples from station colleagues on how they haveincreased the number of people who watch, log on, andsupport their station through social media. Leave with alist of new ideas, resources to help you implement theseideas, and station contact information. Find out how youcan optimize the impact of your social media efforts to growmembership and drive audience participation.Audience: Development, Marketing & Communications,Programming & ContentMichael Bridgeman, Communications Director,Wisconsin Public TelevisionThomas Broadus, Administrator, Mississippi Public BroadcastingJeff Huff, Vice President Creative & Interactive, WPBT2/MiamiKen Lawrence, Director, Programming, Houston<strong>PBS</strong>Yoonhyung Lee, Director, Digital Media Fundraising,KQED/San FranciscoJoe Miller, Assistant Director, Publicity, <strong>PBS</strong>Steve Sears, National Marketing Director, NOVA, WGBH/BostonKellie Castruita Specter, Senior Director, Communications,WNET New York Public MediaEffective Membership Fundraising:Ideas and InnovationCrystal A/BThis membership session drills down on more innovativeideas for building your membership <strong>program</strong>. Using casestudies from stations and direct marketing vendors andnew approaches to membership collaboration with theContributor Development Project, you will walk away withnew tools and techniques to try back home.Audience: Development, Marketing & CommunicationsBecky Chinn, Senior Director of Membership & Marketing,Oregon Public BroadcastingMichal Heiplik, Project Director, Contributor DevelopmentPartnershipLuke Vander Linden, Vice President, Integrated Marketing Services,Carl Bloom AssociatesWednesday, May 1816
What You Need to Know about Your Pledge AudienceCrystal C/DWith access to national Nielsen data, <strong>PBS</strong> can monitor ouraudience down to the minute. We brought the national toolsto bear on pledge for the first time, analyzing the March2010 period, confirming some conventional wisdom, but alsounearthing some unexpected behavior. During this session wewill present the results of a follow-up study based on March2011, providing an in-depth analysis of the pledge audience.Audience: Development, Marketing & Communications,Programming & Content, Research, Station ManagementJoe Campbell, Vice President, Fundraising Programming, <strong>PBS</strong>Bill Merkel, Director, Nielsen Strategy & Sales, <strong>PBS</strong>Meeting the Funder in the Middle: CollaborativeStation UnderwritingCrystal E/FIt has been 15 years since the formation of the Floridastatewide underwriting collaborative. Since then, Texas andother member stations have worked to improve collaborativeunderwriting buys. Join Janyth Righter, executive directorof the Florida collaborative, and Kierstan Schwab, executivedirector of Texas’s collaborative, to learn more about theiraccomplishments, what funders are saying, and how memberstations benefit.Audience: Development, Station ManagementJanyth Righter, Executive Director, Florida Public BroadcastingService, Inc.Kierstan Schwab, Executive Director, Texas Public BroadcastingAssociationGoing Mobile: The Path Ahead for Public TelevisionCrystal K/LMobile DTV has arrived and users areexpecting to find public television onthe go. To thrive in this space, publictelevision stations must pursue anaggressive mobile strategy. Recentevents in Japan show the value of MobileDTV for public safety alerts and warning.Get an industry and technology updateand participate in a discussion of thevarious strategic opportunities offered bymobile DTV.Audience: Community Outreach,Education, Programming & Content,Research, Station Management,TechnologyTom Axtell, General Manager, Vegas <strong>PBS</strong>Mark Erstling, Senior Vice President, System Development & MediaStrategy, Corporation for Public BroadcastingJohn Lawson, Executive Director, Mobile500 AllianceJohn McCoskey, Chief Technology Officer, <strong>PBS</strong>Andy Russell, Senior Vice President, Strategy & Research, <strong>PBS</strong>How to Make Your Strongest Case for FundingCrystal M/NMaking a successful case for funding at all levels has neverbeen more critical for public broadcasting. Hear from theAssociation of Public Television Stations (APTS), your voiceon Capitol Hill, and your station colleagues on the do’s anddon’ts of making a successful case for funding. Also, join APTSand the Development Exchange (DEI) to learn more aboutconnecting with federal and foundation funding through theCPB-funded Grant Center. The Grant Center provides an onlinedatabase of funding opportunities tailored to the needs ofpublic broadcasters, along with tools for grant success. Learnhow your station can benefit from this service, and come hearwhat’s new in the next phase of the project.Audience: Development, Marketing & Communications, StationManagementWill Glasscock, Director of Government Relations, Association ofPublic Television StationsStacey Karp, Director, Communications, Association ofPublic Television StationsAmie Klempnauer Miller, DEI Foundation Support CoordinatorMeegan White, Project Director, APTS Grant CenterThe New Ready To Learn: Unlocking a World ofLearning with TransmediaCrystal P/QSee firsthand how the latest Ready To Learn grant allows <strong>PBS</strong>KIDS to harness the power of transmedia — the concept ofhaving a narrative unfold across multiple platforms — to createlearning opportunities for every child, classroom, and home,and benefit your station. This grant will create math-basedcontent across different devices and build on the extensiveliteracy resources from <strong>PBS</strong> KIDS Raising Readers. Bothnew and beloved characters will “live” through TV shows,research-driven games, and mobile apps — meeting childrenwherever they are to reinforce core curriculum concepts suchas math, science, and literacy. Session participants will learnabout “transmedia” and how <strong>PBS</strong> is creating groundbreakingeducational resources around this concept. Come generateideas about how to harness transmedia resources intomeaningful outreach for stations and create new stationresources around math-related content.Audience: Education, InteractiveSara DeWitt, Vice President, <strong>PBS</strong> KIDS InteractivePam Johnson, Executive Director, Ready To Learn, Corporation forPublic BroadcastingThursday, May 1917
Thursday, May 1910:10 AM – 10:40 AMKEYNOTE ADDRESS: ROBERT EGGERCrystal BallroomJoin us for a littlenourishment fromtoday’s keynotespeaker, RobertEgger. A socialsectoradvocate,Robert hasbeen feedingminds, bodies,and spiritsfor more than25 years. Thefounder andpresident of theDC Central Kitchen,Robert travels thecountry inspiringindividuals and groups totranscend challenging issuesand move toward a more collaborative approach to helpingcommunities thrive. Described by Oprah as one of the “TheReal Sexiest Men Alive,” Robert’s work has been featured onOprah, Nightline, and 48 Hours, as well as in numerouspublications. He is the recipient of the Oprah “Angel”award, the Bender Prize, and the Caring Award. And he hassomething special to share with all of his <strong>PBS</strong> friends.Robert Egger, Founder & President, DC Central KitchenMichael D. Jones, Chief Operating Officer, <strong>PBS</strong>10:40 AM – 11:00 AMGENERAL SESSION: THE NEW <strong>PBS</strong> EDUCATIONPLATFORM — The Mission and theopportunityCrystal Ballroom<strong>PBS</strong> LearningMedia is a completely new technical platformdesigned for public broadcasting stations to offer unique andinvaluable educational digital media services. This sessionwill feature the unveiling of <strong>PBS</strong> LearningMedia and previewthe free service for all stations. See the premium servicedesigned to provide a sustaining revenue stream to stations;and hear about the new public/private “Campaign forGrade-Level Reading” from special guest Ralph Smith, vicepresident of the Annie E. Casey Foundation, representing acoalition of more than 70 foundations that share this keydimension of the public broadcasting mission.Michele Korf, Senior Executive for Educational Media,WGBH/BostonRob Lippincott, Senior Vice President, Education, <strong>PBS</strong>Ralph Smith, Vice President, Annie E. Casey Foundation11:00 AM – 12:15 PMGENERAL SESSION: PRIMETIME PROGRAMMINGPREVIEW IICrystal BallroomTake a glimpse into the past by getting a sneak peek offuture <strong>PBS</strong> <strong>program</strong>ming with previews from AMERICA INPRIMETIME, AMERICAN EXPERIENCE, THE DUST BOWL,HISTORY DETECTIVES, the National Minority Consortia,NOVA, SLAVERY BY ANOTHER NAME, and THE WAROF 1812.Catherine Allan, Executive Producer, SLAVERY BY ANOTHER NAME,Twin Cities Public TelevisionPaula S. Apsell, Senior Executive Producer, NOVA, WGBH/BostonLawrence Hott, Producer, THE WAR OF 1812, Florentine Films/Hott ProductionsMark Samels, Executive Producer, AMERICAN EXPERIENCE,WGBH/BostonShirley K. Sneve, Executive Director, Native AmericanPublic TelecommunicationsDavid S. Thompson, Executive Producer, AMERICA IN PRIMETIME,WETA/Washington, DCJohn F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>Tukufu Zuberi, Co-Host, HISTORY DETECTIVES, Lion Televisionand Oregon Public Broadcasting12:15 PM – 12:30 PMGENERAL SESSION: CLOSING REMARKSFROM <strong>PBS</strong> PRESIDENT & CEOCrystal BallroomIt has been an exciting few days full of ideas, information,and inspiration. We hope that as you leave Orlando, youtake with you a renewed purpose and excitement about ourcollective work. <strong>PBS</strong> President & CEO Paula Kerger will closewith her thoughts and announce the date and location of the2012 <strong>PBS</strong> Annual Meeting.Paula A. Kerger, President & CEO, <strong>PBS</strong>18
2011 <strong>PBS</strong> Annual MeetingGeneral SessionSpeakers & PerformersCatherine AllanCatherine is senior executive producer at TPT NationalProductions, St. Paul/Minneapolis. Her executive producingcredits include two Peabody Award-winning productions,LIBERTY! THE AMERICAN REVOLUTION and HOOPDREAMS; the Emmy Award-winning BENJAMIN FRANKLIN;and several projects for AMERICAN EXPERIENCE, including“Kinsey” and “Dolley Madison.”Paula S. ApsellAs director of the WGBH Science Unit and seniorexecutive producer of <strong>PBS</strong> science series, NOVA andNOVA scienceNOW, Paula has overseen the productionof hundreds of acclaimed science documentaries. Underher leadership, NOVA continues to be the most watchedprimetime science series on American television and haswon every major broadcasting award, including the Emmy,the Peabody, and the Dupont-Columbia Gold Baton. Paulahas been recognized with numerous individual awards,including the New York Hall of Science’s DistinguishedService Award for Public Understanding of Science and theCarl Sagan Award given by the Council of Scientific SocietyPresidents.Craig BartlettCraig is creator and executive producer of the preschoolseries DINOSAUR TRAIN. Previously, he created the popularHEY ARNOLD!, which ran for seven years and was seenin over 80 countries. Other credits include UNSTABLEFABLES: THREE LITTLE PIGS, RUGRATS, and PEE WEE’SPLAYHOUSE.Marsha BemkoCurrently an executive producer, Marsha’s television careerspans 30 years. In addition to helming eight-time EmmyAward-nominated ANTIQUES ROADSHOW, Marsha wasexecutive producer of the companion series, ANTIQUESROADSHOW FYI. Prior to joining ROADSHOW as seniorproducer in 1999, she worked on a variety of WGBHproducedpublic affairs <strong>program</strong>s for <strong>PBS</strong>. She was WGBH’scoordinating producer for national <strong>program</strong>ming andthe series producer for CULTURE SHOCK, coordinatingproducer for DISCOVERING WOMEN, and worked in a varietyof production capacities for FRONTLINE.Jeffrey BrownJeffrey is a senior correspondent for <strong>PBS</strong>’s NEWSHOUR. Ina career spanning more than 20 years at the NEWSHOUR,he has served in a variety of roles, both on and off camera.He has conducted studio discussions and reported from thefield on a wide array of domestic and international storiesand now regularly co-anchors the nightly news <strong>program</strong>.His work as correspondent and producer has garnered anEmmy, five Cine Golden Eagle Awards, and other honors.Patrick ButlerPatrick is president and chief executive officer ofthe Association of Public Television Stations. He isalso president of the Public Media Association, underwhich public television and radio stations have joinedforces to ensure continued federal funding of publicbroadcasting. Patrick joined APTS in January after 20years at The Washington Post Company, where he wassenior vice president with responsibilities for publicpolicy, new business development, television production,the <strong>conference</strong> business, community service, and specialcorporate projects.Geena DavisGeena is an Academy Award-winning actress and women’srights advocate. She has starred in such films as TOOTSIE,THELMA AND LOUISE, A LEAGUE OF THEIR OWN,BEETLEJUICE, among many others. She is the founder ofthe nonprofit The Geena Davis Institute on Gender in Mediaand its <strong>program</strong>ming arm See Jane, which engages film andtelevision creators to dramatically increase the percentagesof female characters — and reduce gender stereotyping — inmedia made for children 11 and under.19
<strong>PBS</strong> ANNUAL MEETING SPEAKERSSara DeWittAs vice president of <strong>PBS</strong> KIDS Interactive, Sara overseesday-to-day development of <strong>PBS</strong>’ Internet sites for kidsand families, including the Webby Award-winning pbskids.org. She has led Web strategies to build connected andimmersive experiences on <strong>PBS</strong>’ children’s websites,including the preschool (pbskids.org) and early elementaryschool age (pbskidsgo.org) websites. Sara was instrumentalin launching <strong>PBS</strong> KIDS Island (pbskids.org/read) — a literacybasedwebsite for families and teachers that is part of <strong>PBS</strong>KIDS Raising Readers. She also assisted in the developmentof <strong>PBS</strong> KIDS PLAY! (pbskidsplay.org) — an award-winningpremium service to match a child’s learning style andprogress.Abigail DisneyAbigail is the founder and president of the DaphneFoundation, a progressive, social change foundation.Abigail is a filmmaker, independent producer, andphilanthropist. She is also involved in producing anumber of other documentaries with social themes,and is developing a four-hour project for WNET/WideAngle titled “Women, War & Peace.”Rebecca EatonRebecca is executive producer of MASTERPIECE THEATREand MYSTERY! Since taking the helm in 1985, Rebecca hasaccrued a bookcase of accolades, including 31 PrimetimeEmmy Awards, 15 Peabody Awards, a Golden Globe, and twoAcademy Award nominations. Most recently, she received aspot in the Time 100, the magazine’s annual list of the 100most influential people in the world. In 2008, she oversawthe highly successful launch of the new MASTERPIECE. Therevamped series has drawn a new generation of drama fans,and at the same time increased the size of the series’ coreaudience.Jackie EvanchoJackie is the 10-year old prodigy who first gained nationalrecognition when she sang on AMERICA’S GOT TALENT.Jackie has performed on stage with producer DavidFoster and was an invited performer on the <strong>PBS</strong> SpecialCELEBRATE AMERICA with conductor/composer TimJanis. She also performs at numerous events and charityfunctions.David FanningDavid has been executive producer of FRONTLINE sinceits first season in 1983. In 2011, after 28 seasons and morethan 540 films, FRONTLINE remains America’s longestrunninginvestigative documentary series on television.The series has won all of the major awards for broadcastjournalism: 45 Emmys, including a special Emmy Award forexcellence in documentary filmmaking; 23 duPont-ColumbiaUniversity Awards; 14 Peabody Awards; and 11 Robert F.Kennedy Journalism Awards.David FosterDavid, known to many as the “Hit Man,” is a Canadianmusician, record producer, composer, singer, songwriter, andarranger, noted for producing some of the most successfulsingers including Celine Dion, Josh Groban, WhitneyHouston, Barbra Streisand, and many more. Throughoutthe last four decades David had written and produced astunning number of hits resulting in 15 Grammies and threeOscar nominations.Tamara GouldTamara is vice president of ITVS International, a division ofITVS that oversees the selection, production management,and distribution of independent documentaries fromaround the world. Tamara has produced, executiveproduced, and served as production executive for numerousdocumentaries and series for public television, mostrecently for GLOBAL VOICES and HALF THE SKY.Brian GreeneCo-founder and director of Columbia University’s Institutefor Strings, Cosmology, and Astroparticle Physics, Brianis widely recognized for a number of groundbreakingdiscoveries, including the co-discovery of mirror symmetryand the discovery of topology change, which showed thatunlike Einstein’s General Relativity, in string theory thefabric of space can tear apart. His first book, “The ElegantUniverse,” was a finalist for the Pulitzer Prize in GeneralNonfiction, won Britain’s top prize for a book on science,and has sold more than a million copies worldwide. Hissecond book, “The Fabric of the Cosmos,” spent half ayear on the New York Times bestseller list and inspiredThe Washington Post to call him “the single best explainerof abstruse concepts in the world today.” His latest book,“The Hidden Reality,” has so far spent 12 weeks on the NewYork Times print and e-book bestseller lists. The three-partNOVA special based on “The Elegant Universe” — whichBrian hosted — was nominated for three Emmy Awards andwon a Peabody Award and the French Prix Jules VerneAward. Brian will host a four-part NOVA series based on“The Fabric of the Cosmos,” to air in the fall of 2011.20
Carol GreenwaldCarol is senior executive producer of children’s<strong>program</strong>ming at WGBH where she has produced some ofthe best-loved children’s properties, including ARTHUR,CURIOUS GEORGE, MARTHA SPEAKS, POSTCARDSFROM BUSTER, and TIME WARP TRIO. As director ofdevelopment for children’s <strong>program</strong>ming, she contributedto the development of many other <strong>program</strong>s includingZOOM, BETWEEN THE LIONS, and PEEP AND THE BIG WIDEWORLD.Patricia HarrisonPatricia is president and chief executive officer of theCorporation for Public Broadcasting (CPB), the leadingfunder of public radio and public television <strong>program</strong>mingfor the American people. Under her leadership, she hasstrengthened public service media through the strategicfocus of CPB in three important areas: Digital — CPBinvestments in innovation and technology; Dialogue — CPBinvestments in local community engagement, partnerships,and service; and Diversity — CPB investments andcommitment to diversity of content, talent, service.Lisa HensonLisa is chief executive officer of The Jim HensonCompany where she oversees all television and featurefilm production. Lisa serves as executive producer ofthe Emmy-nominated SID THE SCIENCE KID and the hitpreschool series DINOSAUR TRAIN, both of which arecurrently airing each day on <strong>PBS</strong> KIDS, and PAJANIMALS, amusical puppet series airing daily on Sprout.David HornDavid is executive producer of GREAT PERFORMANCES,the only continuing performing arts showcase in primetimetelevision. A five-time Emmy winner, he has also beenexecutive producer of many other performance and artsspecials and series, including “Make ‘Em Laugh: The FunnyBusiness of America,” “Broadway: The American Musical,”and WNET’s local New York City arts series “SundayArts.”Lawrence HottLawrence has been producing films for national <strong>PBS</strong>broadcast for over thirty years. In that time he has receivedan Emmy, two Academy Award nominations, the PeabodyAward, the duPont-Columbia Journalism Award, the ErikBarnouw History Award, and many other honors.Michael JonesMichael joined <strong>PBS</strong> in January 2009 as chief operatingofficer and is charged with ensuring that all <strong>PBS</strong>services and activities are strategically aligned with theorganization’s vision and mission and that resources areallocated effectively to meet financial objectives, systempriorities, and marketplace challenges and opportunities.Prior to joining <strong>PBS</strong>, he was senior executive vice presidentand chief administrative officer of the Financial IndustryRegulatory Authority. Early in his career, he servedSenators Bill Bradley of New Jersey, Edward Brooke ofMassachusetts, and presidential candidate CongressmanJohn Anderson of Illinois.Fred KaufmanFred is the Emmy and Peabody award-winning executiveproducer of NATURE. For two decades, he has been oneof the leading executives in the natural history genre.Under Fred’s stewardship, NATURE has won more than 600international industry awards.Paula KergerPaula is president and chief executive officer of <strong>PBS</strong>, thenation’s largest non-commercial media organization withmore than 350 member stations throughout the country.Paula joined <strong>PBS</strong> as its sixth president and chief executivein March 2006. Since her arrival, she has made particularlystrong commitments to the arts, news, and public affairs,high-quality content for education, diversity, and the useof new technology to bring public media into the lives ofall Americans. She also serves as president of the <strong>PBS</strong>Foundation.Simon KilmurrySimon joined American Documentary | POV in 1999 andwas appointed executive director in 2006. He overseesall aspects of American Documentary’s <strong>program</strong>s andoperations, and serves as executive producer of POV, <strong>PBS</strong>’saward-winning documentary series. He has been involvedin the production of over 180 POV films and is the recipientof four Emmy Awards.Kate KlimoKate has nearly 30 years of experience at Random House,more than 15 of them spent working on all things Seuss. Asvice president and publisher of the Random House/GoldenBooks Group, she has been responsible for extending theSeuss brand into new formats including board and noveltybooks, and publishing non-fiction celebrations of Dr. Seuss’slife and works. Kate maintains a close working relationshipwith Dr. Seuss Enterprises, and has worked hand-in-handwith <strong>PBS</strong> and the entire creative team to ensure that hisdistinctive brand of humor and rhythmic rhyming stylesremain intact throughout the development and productionof THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!<strong>PBS</strong> ANNUAL MEETING SPEAKERS21
<strong>PBS</strong> ANNUAL MEETING SPEAKERS22Michele KorfAs senior executive for educational media at WGBH, Micheleis responsible for strategic development of educationinitiatives. Previously, she served as executive producerand executive director of educational <strong>program</strong>ming andoutreach at WGBH where, over a 20-year period, sheestablished and grew the WGBH education departmentto a major national production entity responsible forall <strong>program</strong>ming and station outreach activities ineducation, including the creation of Teachers’ Domain,and in adult continuing and professional education.Michele is the recipient of the Emmy Award, CINE GoldenEagle, and top national and international awards by theColumbus International Film and Video Festival, WorldfestInternational, INTERCOM, Telly, International CINDY, OhioState, TVFEST, Association for Educational Communicationsand Technology, and National Educational Film and VideoFestival, among others.Yul KwonYul is host of the upcoming <strong>PBS</strong> miniseries AMERICAREVEALED. He previously enjoyed a career across business,law, technology, and media. His government experiencesinclude serving as deputy chief of the FCC’s Consumer &Governmental Affairs Bureau, adjunct instructor at theFBI Academy, legislative counsel in the U.S. Senate, andjudicial clerk on the 2nd Circuit Court of Appeals. In theprivate sector, Yul held positions at Google, McKinsey &Company, Venture Law Group, and Wiltshire & Grannis. In2006, he became the first Asian American to win CBS’SURVIVOR. On his way to winning the show’s controversial,racially segregated season, Yul applied the leadership andteam-building skills he developed over his career to createa multi-ethnic alliance and break stereotypes about AsianAmericans in the media. He serves on the advisory boardsof the Asian American Justice Center and the Asian PacificAmerican Legal Center. He received his B.S. in SymbolicSystems from Stanford University and his J.D. from YaleLaw School.Susan LacySusan is creator and executive producer of AMERICANMASTERS, currently celebrating its 25th anniversary seasonon <strong>PBS</strong>. Awards for the series are near-legendary — 45primetime Emmy nominations with 21 wins, including forOutstanding Non-Fiction Series seven times in the past10 years; an Academy Award; three Grammy Awards and11 Peabody Awards. Also a filmmaker, Susan has beenrecognized in directing and writing for her films on LeonardBernstein, Judy Garland, Lena Horne, Joni Mitchell, RodSerling, and Paul Simon, all for AMERICAN MASTERS.Robert LippincottAs senior vice president of education at <strong>PBS</strong>, Rob isresponsible for the development and implementationof effective public media educational <strong>program</strong>ming andservices for <strong>PBS</strong>, local public television stations, students,teachers, and parents. Before joining <strong>PBS</strong>, Rob served in avariety of leadership positions in schools and businesses,building and applying media and communicationstechnology to education. He has been a classroom teacher,a member of the faculty of Harvard University, GraduateSchool of Education, and a new media executive atDiscovery Communications, Inc., Pearson Education, Lotus,and WGBH.Cynthia LopezCynthia joined American Documentary | POV in 2000and serves as executive vice president and co-executiveproducer of the POV series. Her responsibilities include<strong>program</strong>ming content, community engagement andeducation, digital strategies, communications, and overallstrategic management of the series. She has forgedinnovative partnerships with HARPO Studios, ABC News|Nightline, Discovery Channel, NETFLIX, New York Times, andWNYC.H. Melvin MingAs chief operating officer of Sesame Workshop, Melcoordinates and aligns the efforts of the Workshop with theWorkshop’s stated strategic direction and short-term goals.This requires communication of operating plans among themanagement team, such that unity of purpose and processis achieved. Ming oversees the content, product licensing,research, and communications and business strategies ofthe Workshop. Prior to joining the Workshop’s managementteam, Ming was chief financial officer of the Museum ofTelevision and Radio in New York.Lynn NovickLynn began her long collaboration with Ken Burns in 1989,when she served as associate producer for post-productionon the landmark CIVIL WAR series, then spent five yearsas producer (along with Burns) of BASEBALL. She has alsoco-produced and co-directed FRANK LLOYD WRIGHT, JAZZ,THE WAR, and THE TENTH INNING. PROHIBITION will beher latest co-production with Burns.Daniel OkrentDaniel’s 40-year career has encompassed nearly everyform of mass media. Editor of the monthly Life, firstombudsman for The New York Times and author, Okrenthas worked previously with Ken Burns and Lynn Novick onBASEBALL and THE TENTH INNING. He is now featuredin PROHIBITION and has recently published “Last Call:The Rise and Fall of Prohibition,” a “remarkably original,”“superb,” and “extraordinary” account of the era.
Carol-lynn ParenteAs executive producer of SESAME STREET, Carol-Lynnis responsible for overseeing production for SesameWorkshop’s landmark television <strong>program</strong> and serves asa creative guide to keep the <strong>program</strong> fresh and exciting.She is the first executive producer to grow up watchingthe show. In addition to her work on the show, sheoversees development of home video production, andhas produced several home video titles, including “Kids’Favorite Songs 2” and “Elmo’s World: Happy Holidays”which were Telly Award winners.lesli RotenbergAs senior vice president of children’s media at <strong>PBS</strong>,Lesli is responsible for the strategic direction of acontemporary, dynamic children’s media service thatmeets the needs of a new generation of children, theirparents, and teachers. Lesli leads a cross disciplinaryteam charged with content production, web development,multi-platform asset distribution, education resources,marketing and communications for the No. 1 quality brandfor young children. A frequent speaker on children’smedia, Lesli was named one of the nation’s top 15 “Womento Watch” by Advertising Age, and invited to participate inthe prestigious Fortune Most Powerful Women in BusinessForum. Lesli has received numerous advertising andpromotion honors including two Emmy Awards.Angela C. SantomeroAngela is founding partner and chief creative officer ofOut of the Blue Enterprises LLC, overseeing the researchand creative development of all of the company’sgroundbreaking children’s media projects, with a missionto bring educational entertainment to a whole newlevel. Her innovative approach to children’s televisionderives from her extensive background in developmentalpsychology, instructional technology, and education. Sheis co-creator, executive producer, and head writer of theaward-winning <strong>PBS</strong> KIDS series SUPER WHY! and was cocreator,executive producer, and head writer for Nick Jr.series BLUE’S CLUES.Jason SeikenJason is senior vice president of <strong>PBS</strong> Interactive andoversees <strong>PBS</strong>’ award-winning new media services,including pbs.org, pbskids.org, pbskidsgo.org, and the<strong>PBS</strong> mobile products, such as <strong>PBS</strong> for the iPad. Heis responsible for revenue from new media and fromworldwide DVD distribution and download to own. Beforejoining <strong>PBS</strong>, Jason was based in London, where he ledcontent development for AOL’s businesses in the UK,France, and Germany. He was the founding executiveeditor of washingtonpost.com, leading the team thatcreated one of the premier newspaper websites in theworld.<strong>PBS</strong> AnnuAl Meeting SPeAKeRSMark SamelsMark is executive producer of AMERICAN EXPERIENCE,<strong>PBS</strong>’s flagship history series. Under his leadership, theseries has been honored with nearly every industryaward, including the Peabody, Primetime Emmy, theduPont-Columbia Journalism Award, Writers Guild Awards,Oscar nominations, and Sundance Film Festival Audienceand Grand Jury Awards. Mark also serves on the Board ofGovernors at the Academy of Television Arts andSciences.geoffrey SandsGeoff is chairman of the <strong>PBS</strong> Board and has been amember of the board since 2006. Geoff is a directorof McKinsey & Company and heads its global media,entertainment, and information practice. He helps seniormanagement develop innovative growth strategies,improve performance and profitability, and re-designorganization structures. Before joining McKinsey, he waslead partner in the media and entertainment practiceat Booz Allen and Hamilton and vice president at NWAyer Inc. He is a trustee of the Sundance Institute, theEducational Broadcasting Corporation, and the PaleyCenter for Media. Geoff is industry advisor to the WorldEconomic Forum’s Media & Entertainment Governors’Meetings. He serves as the chair for the Funding theVision II industry panel.linda SimenskyLinda collaborates with producers, co-productionpartners, and distributors throughout the development,production, post-production, and broadcast phases forthe following series: CURIOUS GEORGE, DINOSAURTRAIN, SUPER WHY!, MARTHA SPEAKS, and SID THESCIENCE KID for <strong>PBS</strong> KIDS, as well as FETCH! WITH RUFFRUFFMAN, WORDGIRL, and THE ELECTRIC COMPANYfor <strong>PBS</strong> KIDS GO! Before joining <strong>PBS</strong>, Linda was seniorvice president of original animation for Cartoon Network,where she oversaw development and series productionof THE POWERPUFF GIRLS, DEXTER’S LABORATORY,SAMURAI JACK, COURAGE THE COWARDLY DOG, andother major projects. She began her career workingnine years at Nickelodeon, where she helped build theanimation department and launch the popular seriesRUGRATS, DOUG, and THE REN & STIMPY SHOW.23
<strong>PBS</strong> ANNUAL MEETING SPEAKERSJoyce SlocumJoyce is currently serving as interim CEO of NPR. Joycejoined NPR in July 2008 and serves as senior vice president,legal affairs, and general counsel. She is responsible fordirecting all legal and business activities and the staff ofthe office of the general counsel. In addition, she serves asNPR’s chief ethics officer and as secretary to the NPR Boardof Directors.Ralph SmithRalph is executive vice president of the Annie E. CaseyFoundation where he provides day-to-day leadership andmanagement of the Foundation. Previously, as seniorvice president and director of planning and development,he helped design the Foundation’s comprehensive effortto help communities improve outcomes for children bystrengthening families and neighborhoods. A legal scholarand attorney, he was a member of the law faculty at theUniversity of Pennsylvania and authored briefs in landmarkcases before the United States Supreme Court and theUnited States Court of Appeals. He is the founding directorfor the National Center on Fathers and Families and thePhiladelphia Children’s Network.Shirley K. SneveShirley is the executive director of Native AmericanPublic Telecommunications and chair of the NationalMinority Consortium, which includes the Center for AsianAmerican Media, Latino Public Broadcasting, NationalBlack Programming Consortia, and Pacific Islanders inCommunications.David S. ThompsonDavid is vice president of cultural <strong>program</strong>ming at WETA/Washington, DC where he serves as executive producerof the station’s IN PERFORMANCE AT THE WHITE HOUSEseries and the annual KENNEDY CENTER MARK TWAINPRIZE, among many other productions. He is also projectdirector for the work of WETA production partner KenBurns, including the upcoming film PROHIBITION.Lois VossenLois is founding series producer of INDEPENDENT LENS. Inits first eight seasons, INDEPENDENT LENS received fourEmmy Awards including a Primetime Emmy, eight PeabodyAwards, two DuPont Awards, and has been nominatedfor four Academy Awards. Previously, Lois was associatemanaging director of the Sundance Institute.John F. WilsonAs senior vice president and chief TV <strong>program</strong>mingexecutive, John oversees all <strong>PBS</strong> television <strong>program</strong>mingservices. His responsibilities include <strong>program</strong>ming andscheduling of the National Program Service which consistsof <strong>PBS</strong>’ primetime and children’s <strong>program</strong>ming; fundraising<strong>program</strong>ming which provides <strong>program</strong>s for memberstations’ three or four annual “pledge” drives; and <strong>PBS</strong> Plus,a package of fully funded <strong>program</strong>s for stations’ use in theirweekend schedules. John joined <strong>PBS</strong> in 1994 from KAET inPhoenix, where he held a variety of positions in productionand <strong>program</strong>ming, including <strong>program</strong> director.Sheryl WuDunnSheryl, the first Asian American reporter to win a PulitzerPrize, is a best-selling author, business executive, andlecturer. Sheryl is also co-author of “Half the Sky: TurningOppression into Opportunity for Women Worldwide,” a NewYork Times best-selling book about the challenges facingwomen around the globe. It has been featured on THEOPRAH WINFREY SHOW, THE COLBERT REPORT, and manyother network television shows. She also helped launchthe Half the Sky multimedia effort to create a thoughtful,effective philanthropic strategy that includes an onlinesocial action campaign, a documentary series, and atelevision special.Tukufu ZuberiTukufu has been with HISTORY DETECTIVES since itsinception. A professor at the University of Pennsylvania,Tukufu holds a doctorate in sociology from the University ofChicago. He has authored or edited several books, articles,essays, and reviews and has received numerous awards forhis academic work. He is most recognized for his researchof African and American society.For a complete list of speakers, including pre-<strong>conference</strong> and concurrent session speakers, please visit:https://secure.connect.pbs.org/pbsdocuments/Solutions/Conferences/annual/2011/AllSpeakers.pdf.24
2011 <strong>PBS</strong> Annual MeetingSponsors & ExhibitorsWe extend a warm welcome to our 2011 <strong>PBS</strong> Annual Meeting <strong>conference</strong> sponsors and exhibiting businesspartners. The support of these participants contributes significantly to our budget, thus helping us keep theregistration fee flat for several years. Our exhibitors will be in Crystal Ballroom G — located next to the generalsession ballroom — on Tuesday and Wednesday to greet you and share ideas about the many services they canprovide to your station. Please see the exhibit hall diagram on the inside back cover.Exhibit Hall HoursTuesday, May 17 – 8:45 am to 5:45 pmWednesday, May 18 – 8:45 am to 5:45 pmACD DIRECT, INC.1133 No. Main, Suite 131, Layton, UT 84041801-430-7121 — www.acddirect.comWilliam Davis, Merrill Moore, Noah RosalesInbound, outbound, Web chat? ACD Direct delivers withexceptional agility, flexibility, and simplicity. By eliminatingwalls, we create limitless opportunities to help grow yourbusiness.ALLEGIANCE SOFTWARE, INC.3064 49th Street S, Fargo, ND 58104800-858-7654 — www.allegiancesoftware.comAliceyn Magelky, Ryan SunramDeveloped specifically for public television and backed by24/7/365 support, Allegiance Fundraising now gives you afree mobile campaign app and Constant Contact ® integration.ARIAP.O. Box 425, Cambridge, WI 53523608-423-1338 — www.ariacallsandcards.comEmily Klug, Peter WallaceAria provides courteous and respectful telephone fundraisingfor lapsed, renewals, sustainers, and even “thank-you” calls,along with hand-addressed mailings.ASSOCIATION OF FUNDRAISINGPROFESSIONALS (AFP)4300 Wilson Boulevard, Suite 300, Arlington, VA 22203703-519-8465 — www.afpnet.orgRobbe Healey, Elisabeth MillerThe Association of Fundraising Professionals, representingmore than 30,000 members worldwide, fosters developmentof fundraising professionals, and promotes high ethicalstandards in the fundraising profession.AUCTIONANYTHING.COM509 South Chickasaw Trail, #168, Orlando, FL 32825407-282-8568 — www.AuctionAnything.comJohn Hotaling, Chris MayrAuctionAnything.com provides stations incrementalfundraising revenue through the use of an online auctionplatform. Add a new event or convert your existing auctionevents online for more to the bottom line.BLACKBAUD, INC.2000 Daniel Island Drive, Charleston, SC 29492800-443-9441 — www.blackbaud.com/targetanalyticsToni Conover, Terry Krais, Lee RowlandBlackbaud is the leading global provider of software andservices designed specifically for nonprofit organizations,enabling them to improve operational efficiency, buildstrong relationships, and raise more money to support theirmissions.BROADVIEW SOFTWARE207 Adelaide Street East, #201,Toronto, Ontario M5A 1M8416-778-0623 — www.broadviewsoftware.comMichael Atkin, Jerry KatzSave costs and increase your revenues with BroadViewSoftware.CARS (CHARITABLE AUTO RESOURCES)4669 Murphy Canyon Road, Suite 100,San Diego, CA 92123888-634-7227 — www.donatingiseasy.orgBruce Bauer, Rick WatkinsCARS provides the best vehicle donation customer serviceand support for you and your donors with the highest return.The system’s first Web-based <strong>program</strong> offers transparency,accountability, and security.25
EXHIBITORSCELTIC THUNDER TOURS, INC.4313 47TH Street, E5, Sunnyside, NY 11104917-402-3616 — www.celticthunder.comJean Clancy, Mark JonesHaving surpassed sales of one million units, the Celtic Thunderpay homage to the musical culture of Ireland with a new publictelevision special, “Heritage,” touring this year.COLLETTE VACATIONS180 Middle Street, Pawtucket, RI 02860401-642-4556 — www.collettevacations.comTony EtienneAn industry leader since 1918, Collette Vacations has takencountless travelers around the world. With escorted tours to allseven continents, Collette makes travel easy.CONVIO, INC.11501 Domain Drive, Suite 200, Austin, TX 78758512-652-7814 — www.convio.comJonathan WeldonConvio provides constituent engagement solutions fornonprofits to maximize the value of every relationship.CURRENT NEWSPAPER6930 Carroll Avenue, Suite 350, Takoma Park, MD 20912Subscriptions/Business Office: 301-270-7240Advertising: 877-745-8776 x1www.current.orgSteve Behrens, Dru Sefton, Kathleen UnwinFor more than 30 years, Current Newspaper/Current.org hasbeen the insider news resource for public media professionals.Read us in print bi-weekly and online daily.DEUTSCHE WELLEU.S. Distribution Office, 93 Shaw Road,Little Compton, RI 02837508-647-2292 — www.dw-world.deGreg FitzgeraldDeutsche Welle, one of the world’s largest public broadcasters,produces “Journal,” “European Journal,” “Global 3000,” and“Euromaxx,” and makes available media-rich Internet contentfor <strong>PBS</strong> stations.DMW DIRECT36 Cordage Park Circle, Suite 225, Plymouth, MA 02360508-202-4006 — www.dmwdirect.comDiane Evans, Tom Hurley, Jodi ScheibWe help stations develop the full potential of their membership<strong>program</strong>s through strategically sound, carefully managedfundraising campaigns.FAIRWAY PAYMENTS, INC.1750 Old Meadow Road, Suite 300, McLean, VA 22102703-663-3055 — www.fairwaypayments.comBrian Cohn, Bob SchmidFairway Payments is a leading provider of payment services tothe <strong>PBS</strong> community. FPI is integrated with the leading donormanagement systems for <strong>PBS</strong> customers.FOREST INCENTIVES, LTD.230 Fairhill Street, Willow Grove, PA 19090215-659-1800 — www.forestincentives.comLeslie Barbera, Anita Grube, Craig Levinson, Steven WitForest Direct premium fulfillment (direct to your donors!),Web-based catalog of 6,000+ premiums, station logo items,product distribution, warehousing, DVD/CD replication, bookprinting, and more!INTERNATIONAL MEDIA2040 Sherman Street, Hollywood, FL 33020786-402-1125 — www.intl-media.comMaya Fiallos, Gustavo SagastumeFounded by Gustavo Sagastume, former <strong>program</strong>ming VP at<strong>PBS</strong>, International Media specializes in producing, marketing,and distributing music and self-improvement <strong>program</strong>s forpublic television and the international market.KIMBIA, INC.1050 E. 11th Street, Suite 200, Austin, TX 78702512-474-4447 — www.kimbia.comDave Gallman, Thon Morse, Spencer WhelanKimbia, Inc., provides powerful and flexible online fundraisingand event management tools that enable nonprofits and otherorganizations to more effectively use the Internet to increasegiving, participation, and overall support.THE MEDIA AUDIT10333 Richmond Avenue, Suite 200, Houston, TX 77042713-626-0333 — www.TheMediaAudit.comPhillip Beswick, Bob JordanA multimedia qualitative audience survey covering television,radio, newspapers, magazines, local publications, outdoor, theInternet, and more than 500 qualitative targets in over 80markets across the U.S.MEMBER BENEFITS, INC.125 Main Street, Suite E, Newmarket, NH 03857800-423-7645 — www.membercard.comDeirdre Gabriel, Alastair Monk, Jonathan SackMBI’s MemberCard helps stations increase revenue andgrow their donor files while providing members withexclusive savings at local merchants, art organizations, andentertainment venues.MEMSYS - HERLICK DATA SYSTEMS1348 Magnolia Avenue, Redlands, CA 92373800-463-6797 — www.memsys.comMichael Danklefs, Nicholas HerlickOur 26th year providing MemSys to public stations — emailblasts, capture Web pledges, major giving CRM, managementreports, PCI compliant. Friendly and responsive support staff.26
MYERS INFORMATION SYSTEMS, INC.19R Hawley Street, Northampton, MA 01060413-585-9820 — www.myersinfosys.comPatrice Badger, Nancy CarterMyers Information Systems’ ProTrack TV and Radio solutionsoffer comprehensive sales management and traffic andscheduling systems for broadcast media environments —providing workflow from acquisition through broadcast.NHK WORLD TV95 Mountain View Terrace, Hillsdale, NJ 07642201-666-5131 — www.jibtv.comJay Campbell, Yasuko TakahashiNHK World TV is a 24/7 English language all-HD televisionservice. Programming includes news, business, technology, art,entertainment, culture, style, and fun.PHONE BANK SYSTEMS, INC.4990 Northwind, Suite 235, East Lansing, MI 48823517-332-1500 — www.phonebanks.comRusha Awad, Sarah ShawPleased to be celebrating 28 years of fundraising for public TV,we provide outbound and inbound telemarketing services withresults that are unsurpassed. We are a <strong>PBS</strong> Dialogue Partner.PILLAR2POST205 South Whiting Street, #602, Alexandria, VA 22304703-751-4787 — www.pillarvid.comJim Powell, John SwansonTeaming with producers and public television stations for 16years, pillar2post provides finishing services including colorcorrection and sound sweetening, captions, and evaluations.PRISMA GRAPHIC (WORLD MARKETING) –SOUND MEDIA2909 E. Broadway, Phoenix, AZ 85040602-304-5265 — www.prismagraphic.comJulie Beard, Michael CurryWe ensure a smooth process of ordering, fulfillment, andshipping of premiums within 24-48 hours, plus full-serviceletter-shop and printing services to produce communications toyour members and potential donors.SOUND MEDIA, LLC1122 E. Pike, #544, Seattle, WA 98122206-281-1998 — www.soundmediallc.comGreg Meinhardt, Peter MunaLow-cost premiums for consolidated shipments and directmember fulfillment with Prisma/World Marketing. Our in-houseinventory, great customer service, and fast delivery provideyour members with great rewards.TARGET ANALYTICS, A BLACKBAUD COMPANY2000 Daniel Island Drive, Charleston, SC 29492800-443-9441 — www.blackbaud.com/TargetAnalyticsJay Janszen, John Mastrobattista, Sarah GreerTarget Analytics, a Blackbaud Company, provides nonprofitswith complete donor lifecycle solutions through software andservices that maximize fundraising results.TOPICS ENTERTAINMENT3401 Lind Avenue, SW, Renton, WA 98057425-656-3621 — www.topics-ent.comGreg James, Faith Reiter, Aimee WestTopics Entertainment is one of the largest publishers of DVDand CD-ROM products to major North American retailers, with afocus on special interests.USSI BROADCAST NETWORK SERVICES2330 Commerce Park Drive, NE, Palm Bay, FL 32905321-213-5073 — www.ussibns.comEddie Ferraro, Denis RocheUSSI Broadcast Network Services is a nationwide providerof technical maintenance and integration services. USSI hasdedicated its 30-year history to serving the broadcast industry.WESTPY MARKETING SERVICES, INC.3 Crestwood Court, Hackettstown, NJ 07840800-409-0700 — www.specialads.comLiza Thomas, Joan WestpyWestpy Marketing Services, Inc., a provider of promotionalproducts for public television for more than 15 years, helpsincrease funds and brand awareness through creativemarketing solutions.EXHIBITORSRUFFALOCODY65 Kirkwood North Road SW, Cedar Rapids, IA 52404319-362-7483 — www.ruffalocody.comDeanna LongRuffaloCODY is a leading provider of integrated phone andcross-media fundraising/capital campaigns and membership<strong>program</strong>s for public broadcasters.27
2011 <strong>PBS</strong> AnnuAl MeetingThank You!tRAVel gRAnt SPOnSORSIn response to cuts in stations’ travel budgetsand ongoing expressed need, <strong>PBS</strong> offered alimited number of $250 travel grants to stationprofessionals who otherwise would be unable toattend the meeting. This year, we are pleased tohave awarded grants to more than 20 stations.Funding for the travel grants was made possible, inpart, by an extraordinary group of colleagues fromsponsoring organizations. Special thanks to thefollowing:aCd dIreCt, InC.Cars (CharItaBLe auto resourCes)dMW dIreCtForest InCentIVes, Ltd.MeMsys — herLICK data systeMsMyers InForMatIon systeMs, InC.nhK WorLd tVphone BanK systeMs, InC.pILLar2postus BrandsWestpy MarKetInG serVICes, InC.SPeCiAl tHAnKS tO tHeSeADDitiOnAl <strong>PBS</strong> AnnuAlMeeting SPOnSORSaMerICa reVeaLed FroM LIon teLeVIsIonCarL BLooM assoCIates, InC.CorporatIon For puBLIC BroadCastInGdreaM Journey produCtIonsFLorentIne FILMsFLorIda puBLIC BroadCastInGserVICe, InC.Gary nuLL & assoCIates, InC.ItVsthe JIM henson CoMpanyKQed/san FranCIsConatIonaL Center For MedIa enGaGeMentpaCIFIC IsLanders In CoMMunICatIonssesaMe WorKshopWeta/WashInGton, dCWGBh/BostonWnet neW yorK puBLIC MedIaWORLD (produced and distributed by WGBH,American Public Television, and WNET)28
Crystal Ballroom G116117216217ACD Direct, Inc.EXHIBIT HALLNHK World TVBlackbaud, Inc.115DMW Direct214The Media AuditKimbia, Inc.215Sound Media/Prisma Graphic114Myers Information Systems, Inc.112Topics Entertainment110113Collette Vacations109Celtic Thunder Tours, Inc.107212AuctionAnything.com208USSI206213BroadView Software209Association of Fundraising Professionals207AriaConvio, Inc.Fairway Payments, Inc.Member Benefits, Inc.pillar2postMemSys/Herlick Data104105 204102100 200International MediaWestpy Marketing Services, Inc.101 202Forest Incentives, LtdCurrent Newspaper205RuffaloCODY203Allegience Software, Inc.201Phone Bank SystemsDeutsche WelleCARSCYBER CENTERNew York Public Media/American MastersEntrance
WORLD is thefull-service,co-brandable,turn-key,multicast channelfeaturing high-qualitydocumentaryand news<strong>program</strong>ming.• Launched in 2007• Reaching nearly 45% of USTV households• Engaging a broader,more inclusive audience• Featuring premieres andthematic <strong>program</strong>mingproduced by familiarand new producersFor more information, contact:Chris_Funkhouser@APTonline.org
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