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numbers<br />

in the news<br />

<strong>3billion</strong><br />

number of cars<br />

the International<br />

Monetary Fund<br />

forecasts will be on<br />

the road in 2050,<br />

compared with about<br />

700 million today.<br />

SOURCE: The eCoNoMiST<br />

60 %<br />

percentaGe of<br />

Twitter users who<br />

abandon the service<br />

after one month.<br />

SOURCE: NIELSEN MEDIA RESEARCH<br />

$0.0005<br />

cost of eiGht ounces<br />

of tap water, compared<br />

with $1 for a singleserve<br />

bottle of water.<br />

(See p. 26.)<br />

SOURCE: The New YorK TiMeS<br />

2.3 billion<br />

number of years<br />

scientists say Earth<br />

will stay habitable<br />

before the sun makes<br />

it toast.<br />

SOURCE: TiMe<br />

14<br />

number of years<br />

that Husly Rivera, 18,<br />

a June graduate of<br />

the Academy of Urban<br />

Planning in Brooklyn,<br />

N.y., attended school<br />

without missing a day.<br />

He plans to attend John<br />

Jay College of Criminal<br />

Justice in Manhattan.<br />

SOURCE: The New YorK PoST<br />

media<br />

the perils of wikipedia<br />

w<br />

hen a French<br />

composer<br />

named<br />

Maurice Jarre died in<br />

March, Shane Fitzgerald<br />

added a fake quote<br />

to Jarre’s Wikipedia<br />

biography. Fitzgerald,<br />

a 22-year-old sociology<br />

major at University<br />

College Dublin in Ireland,<br />

says it was simply an<br />

experiment to see how<br />

the Internet affects<br />

media accuracy. But the<br />

results offer a cautionary<br />

tale to anyone using the<br />

Web for research. The<br />

does surGery<br />

belonG online?<br />

t<br />

he point of Shila<br />

Mullins’s brain<br />

surgery was to<br />

remove a tumor that<br />

threatened to paralyze<br />

her left side. But<br />

Methodist University<br />

Hospital in Memphis,<br />

Tennessee, also saw<br />

an opportunity to<br />

promote itself—with a<br />

webcast of her surgery.<br />

Mullins had an awake<br />

craniotomy, which<br />

means she remained<br />

awake and talking<br />

during the surgery. (The<br />

video shows Mullins<br />

fake quote immediately<br />

appeared on newspaper<br />

Web sites around the<br />

world—even though<br />

Wikipedia twice caught<br />

its lack of attribution<br />

and removed it. A month<br />

later, Fitzgerald alerted<br />

media outlets to the<br />

hoax. “I am 100 percent<br />

convinced that if I hadn’t<br />

come forward,” he told<br />

the Associated Press,<br />

“that quote would have<br />

gone down in history<br />

as something Maurice<br />

Jarre said, instead of<br />

something I made up.” •<br />

reciting ABC’s while<br />

doctors separate the<br />

tumor from her brain.)<br />

The hospital’s marketing<br />

department promoted<br />

the webcast—which was<br />

not broadcast live, like<br />

other surgeries at the<br />

hospital—in infomercials<br />

and newspaper ads, and<br />

Don’t try this at home: a brain surgery webcast<br />

Media watchdog shane Fitzgerald<br />

the web<br />

tracked the number of<br />

viewers and the number<br />

of appointments made in<br />

response. Hospitals are<br />

using unconventional<br />

methods, like Tweeting<br />

from operating rooms<br />

and posting surgeries<br />

on YouTube, to attract<br />

patients, donors,<br />

and doctors. But<br />

some ethicists say<br />

these practices raise<br />

questions about patient<br />

privacy. As for Mullins,<br />

although the surgery<br />

didn’t prevent partial<br />

paralysis of her left arm,<br />

leaving her unable to<br />

work, the video includes<br />

her testimonial praising<br />

the hospital’s care. •<br />

SEPTEMBER 7, 2009 5

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