“Green” beer ad is top nationalnewspaper ad of 2008January 28th, 2009An advertisement for Adnams EastGreen beer has won the £25,000 topprize in the 2008 Awards for NationalNewspaper Advertising (the ANNAs).Creatives Tom Ewart and Dave Sullivanshare the £25,000 cash prize. Theycreated the “Footprints” ad whenworking for the now-closed ad agencyShop, and are now with Publicis.“Tell me one thing I don’t know rather thanthree things I already do,” said ANNAs judgeRussell Ramsey, Executive Creative Directorat ad agency JWT. “Congratulations forbeing so confident and single minded.”Maureen Duffy, CEO of the NewspaperMarketing Agency, which runs the ANNAs onbehalf of the national newspapers, said: “Thewonderful ads nominated for the ANNAs thisyear show how powerfully national newspaperadvertising can grab readers’ attentionand make them engage with the brand.“National newspapers offer advertisers a uniquely powerful environment.The combination of mass reach, reader engagement, stature and authority makes newspapersthe best medium for highly effective brand building and response advertising.”Other awards presented by comedian Frankie Boyle at the ANNAs annual event at the MallGalleries, London, tonight:• Online Award - a new award this year for the best advertising to run on a national newspaper website:“Clues” campaign for John Lewis by Lowe London. Media agency Manning Gottlieb OMD.£10,000 shared by the creative and media teams.• Art Direction: “Carton” for Cadbury’s by Fallon. £5000 for the creative team.• Copywriting: “Shop Around” for John Lewis by Lowe London. £5000 for the creative team.• Creative Media Partnership: “Yesterday at T5” campaign for British Airways by Bartle BogleHegarty. Media agency ZenithOptimedia. £10,000 shared by the creative and media teams.• Topicality: “Russell and Ross” for Five by Grey London. Media agency Vizeum. £10,000shared by the creative and media teams.
Other award winnersCampaign: “Clues”Client: John LewisOnline AwardAgencies: Lowe London and Manning Gottlieb OMDCreative team: Simon Lloyd, Christine Turner and Amy WhittakerMedia team: Gail Alexander-Cahill, Paul Gilbert,Tim Pearson and Rebecca SpencerJudges’ comments“These are lovely interactive extensions of the marvellous press work.”Flo Heiss, Creative Director, Dare Digital“Simple idea that cuts through at Christmas time.”Bo Hellberg, Creative Director, OgilvyOne“Nicely done, ties well into the offline work.”Seb Royce, Creative Director, Glue
Art Direction AwardAd: “Carton”Client: Cadbury’sAgency: FallonCreative team: Mark Elwood, Martin Gillan and Dave LangJudge’s comment“Having produced the public’s favourite TV ad of last year, it must be temptingto take the crazy imagery over to the newspapers.“Instead, Fallon have produced a campaign based on a good old fashioned USP -remember them? Where did they all go?”“I like them all, but the carton ad is probably my favourite as it’s the most positive.”Dave Dye, Creative Director, Dye Holloway Murray
Copywriting AwardAd: “Shop Around”Client: John LewisAgency: Lowe LondonCreative team: Patrick McClelland, Simon Morris and Clive PickeringJudge’s comment“While the rest of the high street descends into battle wielding enormousred and white sale signs John Lewis sticks to its principles. A thoughtcharmingly brought to life in the new print work.“Simple, clear and informative – the essence of the store itself. Alladvertising must reflect the brand, product or store in the way this workdoes – otherwise punters will see straight through it and reject it asadvertising piffle.“Well done to all concerned for not deviating from the truth and keepingthe brand fresh. Have a gold star.”Darren Bailes, Creative Director, VCCP
Creative Media Partnership AwardCampaign: “Yesterday at T5”Client: British AirwaysAgencies: Bartle Bogle Hegarty and ZenithOptimediaCreative team: Dan Bailey, Brad Woolf and Pedro AlvarezMedia team: Matt Skelding and Chris DaviesJudge’s comment“In response to some slightly adverse publicity regarding theirbrand new terminal, BA chose to respond with a press campaign.A press campaign? In this day and age? How quaint.“But this was a press campaign where each ad was conceived,executed and delivered in less than twenty-four hours. Now, I don’tcare which ‘arena’ you work in, that’s quick.“It’s also a masterclass in restraint. No clever headlines. No clevervisuals. Instead all we’re left with is a clever idea. Remember those?”Nik Studzinski, Creative Director, Mother
Ad: “Russell and Ross”Client: FiveAgencies: Grey London and VizeumTopicality AwardCreative team: Andy Amadeo and Nils LeonardMedia team: Richard Friar, Nigel Kwan,Luke Moorby and Hannah MurphyJudge’s comment“Best use of the topicality and controversy that only newspapers can bringto the mix is Five with their championing of the fragrant and muchmalignedGeorgina Baillie. ‘Cash through chaos’ as we used to say.”Gerry Moira, UK Director of Creativity, Euro RSCG
About the ANNAsThe ANNAs celebrate creativity in national newspaper advertisingTHE AWARDSWinner of Winners (£25,000 cash prize)Copywriting Award (£5000)Art Direction Award (£5000)The newspaper (print) ads are selected and judged by creative directorsfrom leading ad agenciesThe cash prizes go to the creative teams behind the adsThe Online Award (£10,000). New in 2008Agencies are invited to submit ads that have run in online national newspapersEntries are judged by six digital agency creative directorsThe cash prize is divided equally between the creative and media teamsCreative-Media Partnership and Topicality Awards (£10,000 each)Media teams involved in the ads nominated for the Winner of Winners awardare invited to submit a statement about their media strategyThe entries are judged by three creative directors and three media directors.The cash prizes are divided equally between the creative and media teamsThe awards were presented at the ANNAs annual event on 28th January 2009All the print winners and other nominated ads are featured in the 2008 ANNAs AnnualNominees for the Online Award are featured on the ANNAs websitewww.the-annas.co.ukThe Newspaper Marketing Agency (NMA) was set up by the national newspaper industry toincrease awareness of the power of national newspaper advertising.For more information about the NMA and the ANNAs, contact:Tom Lynch,Communications Controller,Newspaper Marketing Agency,175 Piccadilly,London W1J 9EN.T: 020 7182 1706.M: 077 3330 1706E: firstname.lastname@example.org