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David Suzuki Foundation Long-Term Direction ProjectThis document includes a discussion of:◊ Our mission and vision,◊ Long-term outcomes we hope to achieve (by ourselves andwith others),◊ Our principles for social change,◊ Our values and competencies and,◊ Our priority areas of focus and intervention for the next 10years.The outcomes of the Long-Term Direction Project are notintended to be the end of discussion; our exploration and testingwill continue.What we didThe methodology of the LTDP was comprehensive but straightforward.We sought to survey ourselves, our colleagues, oursupporters, the general public, and the latest academic findings onhow best to chart our way forward through the next decade andbeyond. The steps of this process, which happened in a roughlylinear though overlapping manner, are as follows:1. Scoping: We identified the broad project objectives andparameters beginning in January 2008. Some of the questions weexplored included:◊ What is the time frame for our planning; do we need differenttime frames for our trends analysis, goals, and strategies?◊ How can we go about answering the questions we have? Andwho outside the Foundation could best help us?◊ What is the process for engaging the staff and board?◊ What will we do with the results?2
David Suzuki Foundation Long-Term Direction Project2. Staff and board engagement: In the winter and spring of2008, we began a series of meetings with DSF staff and board membersto explore future trends, strategy options, and DSF’s positioning.Using that, we started to informally imagine what our work andorganization might be like 10 years from now.3. External engagement: We met with about 50 “thoughtleaders” from a variety of sectors across Canada, including business,academia, the nonprofit sector, the media, and government. We alsotalked to a small number of people inthe U.S. and Europe. This took placefrom March through June 2008.4. Best practices review:We referenced the latest literatureregarding highly effective nonprofitsand social-change models andstrategies, with a particular focus onyouth engagement and communications.5. Sustainability sciencereview: We engaged in a reviewof the latest sustainability scienceto guide our visioning for the nextdecade and beyond.6. Public Opinion Research:The public’s perception of DSF and ofPhoto: doviende / Flickrkey environmental and social-justiceissues was summarized in a numberof recent research studies, including supporter, subscriber and donorresearch, and public opinion research from Angus McAllister, AngusReid, Environics, Harris-Decima, the Frameworks Institute, andJames Hoggan and Associates. In all, we received feedback from morethan 7,000 Canadians.3
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