Scotch Whisky Association

Sustainable ScotchScotch Whisky is its environment – a naturalproduct made only from cereals, water andyeast. UK, EU and international law protectsthis traditional process, underpinning ScotchWhisky’s reputation for quality.Distillers are committed to promotingenvironmental sustainability. The industryEnvironmental Strategy, the first of its kind inScotland, commits distillers to sourcing 80% ofprimary energy requirements from non-fossilfuel sources by 2050. Annual CO 2savings willbe the equivalent of taking 235,000 cars offScottish roads. Targets include reducing averagepackaging weight, sending zero waste frompackaging operations to landfill, only sourcingcasks from sustainable oak forests, protectingour pristine water supplies, and transparentannual reporting. Scotch Whisky may be gold incolour but it is green in spirit.Scotch Whisky Facts 2011Exports generated £4.23 billion for theUK balance of trade, a record high.Exports earned £134 every second.40 bottles were shipped overseaseach second.About 100 million cases wereexported worldwide.Laid end to end they would stretchmore than 30,000kms – or nearlysix times the distance betweenEdinburgh and New York.About 10,000 employed in theScotch Whisky industry – many ineconomically deprived areas.35,000 jobs across the UK aresupported by the industry.Scotchat a Glance2011Tax at homeTwo taxes are levied on the price of a bottle ofwhisky. Excise duty to which is added VAT. Thismeans that the price of a bottle of Scotch Whiskyis increased by and subject to a tax upon a tax.Scotch Whisky is taxed more heavily than otherdrinks in the UK. The SWA believes it is timeto introduce a fair and responsible system –taxing all alcoholic drinks on the same basis,EXCISEaccording to alcohol content.DUTY76%Excise duty 7.50VAT 2.10Total Tax (76%) 9.60Scotch Whisky (24%) 3.00£12.60VATSCOTCHWHISKYAbout £770 million contributed to theExchequer in taxes.Some 20 million casks lie maturing inwarehouses in Scotland.To be Scotch Whisky, the spirit mustmature in oak casks in Scotland for atleast 3 years.108 distilleries licensed to produceScotch Whisky.20 Atholl Crescent Edinburgh EH3 8HFt: 0131 222 9200 f: 0131 222 9237e: contact@swa.org.ukw: www.scotch-whisky.org.uk14 Cork Street, London W1S 3NSt: 020 7629 4384 f: 020 7493 1398e: london.office@swa.org.uk

Top 10 markets 2011USA £654.9m 129m *France £535.4m 205mSingapore £317.9m 63mSpain £259.2m 75mSouth Africa £165.5m 49mTaiwan £155.2m 23mGermany £149.6m 50mSouth Korea £142.6m 31mBrazil £99.2m 47mVenezuela £83.4m 28m* 70cl bottlesExports over the last 10 yearsValue £Volume70cl bottlesDid you know?Scotch Whisky accounts for a quarter of UK food anddrink exports.Scotch Whisky is sold in 200 markets worldwide.Scotch Whisky sells three times its nearest rival whisky.Over £1bn a year is invested across the industry’ssupply chain.About £3bn in Gross Value Added contributed annuallyto the Scottish economy.Highest price paid at auction for a bottle of ScotchWhisky is £288,000.Drinkers in the UK often choose to enjoy it with just alittle water, but in Spain they mix it with cola, in JapanScotch is enjoyed with lots of water and ice, and inChina with cold green tea.More Scotch is sold in one month in France thanCognac in a year.What are the fivecategories ofScotch Whisky?Scotch Whisky – maturedto be enjoyed responsiblyDo you know what you are drinking?Question: Which of the standard UK measures of alcoholicdrinks pictured below contains the most alcohol?Pint of beer@ 3.5%abvDistillers are committed to promoting responsibleattitudes to alcohol. In partnership with others, ourlong term goal is to make irresponsible drinkingsocially unacceptable.The SWA enforces a strict Code of Practice onResponsible Marketing and Promotion of ScotchWhisky, which applies on an international basis.= = =Medium glass of wine(175ml) @ 11%abv2 x 25ml ScotchWhisky @ 40%abv2 x 25ml Scotch Whiskymixed with a soft drinkAnswer: They ALL contain the same amount of alcohol ie,equivalent to two UK units of alcohol.For more information go to www.drinkaware.co.uk943.40m £2,285.0m980.70m £2,375.0m953.3m £2,236.7m990.3m £2,362.5m1,051.1m £2,474.8m1,135.2m £2,818.1m1,080.3m £3,058.4m1,121.5m £3,133.4m1,061.8m £3,447.3m1,264m £4,225mSingle MaltSCOTCH WHISKYSingle GrainBlendedMaltBlendedScotch WhiskyBlendedGrainAround 1.3m peoplevisit distilleries each year2002 2003 2004 2005 2006 2007 2008 2009 2010 2011