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e-Business in the chemical, rubber and plastics industryface a lack of interoperability, reliability and security", which could hamper the realisationof productivity gains (p. 7).In February 2005, the European Commission proposed a new start for the LisbonStrategy. While it recommended changes in the governance structures, i.e. the wayobjectives are to be addressed, the overall focus on growth and jobs remainedunchanged. Some of the policy areas of the renewed Lisbon objectives address ICTrelatedissues. Central Policy Area No. 6 deals with facilitating ICT uptake across theEuropean economy. Policy-makers in this area will require thorough analysis of ICTuptake based on accurate and detailed information on the most recent developments.Such evidence-based analysis is also needed when targeting individual sectors to fullyexploit the technological advantages, in alignment with Central Policy Area No. 7“Contributing to a strong European industrial base”. Furthermore, Guideline No. 9,addressed to Member States, encouraging the widespread use of ICT, 6 can be effectivelyaddressed only if actions are based on understanding of the potential for and probableeffectiveness of interventions."ICT are an important tool …""More efforts are needed to improve business processes in Europeanenterprises if the Lisbon targets of competitiveness are to be realised.European companies, under the pressure of their main internationalcompetitors, need to find new opportunities to reduce costs and improveperformance, internally and in relation to trading partners. ICT are animportant tool to increase companies’ competitiveness, but their adoption isnot enough; they have to be fully integrated into business processes."Source: European Commission (2005): Information Society BenchmarkingReportAlso in 2005, in consideration of globalisation and intense international competition, theEuropean Commission launched a new industrial policy 7 to create better frameworkconditions for manufacturing industries in the coming years. Some of the policy strandsdescribed have direct links to ICT usage, recognising the importance of ICT forinnovation, competitiveness and growth.The SeBW is one of several policy instruments used by DG Enterprise and Industry inthis context. Other instruments includethe e-Business Support Network (eBSN), a European network of e-business policymakers and business support organisations,the eSkills Forum, a task force established in 2003 to assess the demand andsupply of ICT and e-business skills and to develop policy recommendations,67"Working Together for Growth and Jobs: a New Start for the Lisbon Strategy", Communication,COM (2005) 24, Brussels, 02.02.2005. Available athttp://europa.eu.int/growthandjobs/pdf/COM2005_024_en.pdf."Implementing the Community Lisbon Programme: A Policy Framework to Strengthen EUManufacturing - towards a more integrated approach for Industrial Policy." Communication fromthe Commission, COM(2005) 474 final, 5.10.2005.12

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