Transport Safety Policy - Worcestershire County Council

2.7.4 The Road Safety Partnership has responsibility for road safety marketing and publicity, withsupport from appropriate Worcestershire County Council staff.Worcestershire County Council will work with partners to implement their Transport SafetyCommunications Strategy.The aims of the Communications Strategy are to:Educate road users and change their attitudes and behaviour, giving information andguidance upon steps they can take to ensure they, and other, drive more safelyContinue work to increase public understanding and acceptance of safety cameraoperationsWork in partnership with local authorities and other agencies to identify and addressbroader road safety issuesTake account of the communications activity of other agencies and partnership, workingwith them as and when appropriateSupporting and underpinning national initiatives whenever possible.2.7.5 Road safety education in schools is a key element of the overall education programme whichtargets people at various stages of their lives with appropriate messages and training. While wehave been very successful in reducing child casualties, the trend over the past few years has beenfairly static, particularly in the area of Children Killed and Seriously Injured (KSIs). Clearly this issomething that needs to be improved.2.7.6 Following research into international best practice we will target children and parents at thefollowing key stages of life through the curriculum:early years and pre-schoolstarting schooltransition yearspost 16