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DRIVING THE BUSINESS FORWARDOur strategy for profitable growth and cashgeneration is based on a commitment toimproving our services for leading retailersin all major European markets.Success has been achieved by strategicfocus on five key areas:>Ensuring we are in the markets wherewe will achieve the greatest returns –protecting our leadership in the UK,targeting growth sectors in Western andCentral Europe, and supporting majorcustomers as they expand in the newmember states of Europe and theemerging markets of Eastern Europe>Maximising the effective use of existingassets through improved asset utilisation,yields and productivity to produce highervolumes from the asset base>Applying new technology and technicalinnovation to keep ahead in productdevelopment, speed to market and flexible,responsive customer service>Ensuring strong and consistent financialdisciplines throughout the business toimprove returns on capital to maximisecash generation>From the innovation of new productsthrough the protection of our naturalenvironment via prudent use of resourcesand waste minimisation, to the welfare anddevelopment of our greatest asset – ourpeople – we are committed to sustainabledevelopmentThe European Private Label market isa competitive but growing market whichprovides opportunities for organic andacquisition growth. This environment,combined with management focus on costefficiency, productivity, cash managementand higher returns on capital, give <strong>McBride</strong>continued scope to improve totalshareholder return.Turnover (£m)(prior years restated)Operating profit (£m)(pre goodwill amortisation and exceptional items)600500400300200100040482.2 483.835467.5 486.8 501.3 30 32.531.135.12526.123.8201510501999-00 2000-01 2001-02 2002-03 2003-041999-00 2000-01 2001-02 2002-03 2003-04Dividend per share – pence per shareEarnings per share – pence per share(pre goodwill amortisation and exceptional items)543214.62.0 2.12.94.015129639.37.47.811.013.501999-00 2000-01 2001-02 2002-03 2003-0401999-00 2000-01 2001-02 2002-03 2003-04<strong>McBride</strong> plc Annual Report 2004 01

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