The PÃ¡ramo Dark Cloth â an innovative new development ... - Paramo

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…..continuedformat photographers from around the world, Páramo are now making it available to a wideraudience.The unique advantages of the Páramo Dark ClothThe Páramo Dark Cloth uniquelycombines a number of benefitswhich greatly enhance itsusefulness to photographers whoare used to the current cotton orpoly cotton products on offer whichcan be heavy when wet, very slowto dry, awkward to fix to the cameraand require the photographer tochoose between either using astandard cloth or a tunnel design.The unique Nikwax Analogy fabric of the Páramo Dark Cloth provides a significant improvement:The fabric is weatherproof – combining a windproof outer with a ‘Pump Liner’ – this combineslightproofing and colour neutrality with protection from wind and precipitation;Analogy fabric can be re-waterproofed as required with Nikwax aftercare products – it can befolded and compressed without damage and easily repaired if accidents happen;Most importantly, the fabric is highly breathable and actually moves moisture away sosignificantly reducing the potential for condensation and misting of the viewing screen;The fabric dries exceptionally quickly so reducing the amount of water one is carrying;The fabric is soft, flexible and quiet so very comfortable to use.The unique design of the Páramo Dark Cloth builds on the fabric advantages: Drawstrings and zips allow the Dark Cloth to be used as a traditional camera cloth or as atunnel – with two options for tunnel size, making it simple to adapt to high winds etc; Secure, lightproof fixing to the camera; Placement of red fabric at one end makes it easy to position correctly in low light conditions; Zips and poppers are selected to be easy to use for cold and wet hands;The resulting Dark Cloth thus provides a clear viewing screen in all conditions and is practical andcomfortable to use in wet and windy weather – indeed, many of the images in Joe Cornish’snewest book, Scotland’s Mountains: A Landscape Photographer’s View, were created using theDark Cloth. While another of the Dark Cloth’s ‘founding fathers’, Chris Andrews, details hisexperiences in a wild and wet Whitby…..continued….
…..continued“I used the Dark Cloth for the first time on a recent trip to Whitby. The first advantage soon becameapparent – I was able to fit in an extra lens into my camera bag with the space saved compared tomy previous dark cloth. The double drawstrings at the camera end ensure a secure and light-tightfit, so I didn’t have problems with the Dark Cloth coming detached from the camera, as I havepreviously. A passing storm on the Sunday proved how efficient the weatherproofing is, with thecloth being virtually dry when I came to pack it away. The other main challenge over the weekendwas high winds, gusting up to 60mph. Not ideal for 5x4, but I used the zips running the length ofthe cloth to reduce the amount of cloth blowing around in the wind very successfully.”Although designed primarily for large and medium format, a number of photographers have usedthe Dark Cloth successfully with Digital SLR to slow down the process, thereby improvingcomposition and the visibility of the LCD screen, especially for fine focusing among live view users.The Dark Cloth is available from www.naturallyparamo.co.uk for £90. A few limited edition DarkCloths bearing the signature of Joe Cornish and David Ward are still available from Light & Land.endsNotes to Editors1. For more press information or further images please contact the Páramo Marketing Team on 01892786447 or email marketing@paramo.co.uk. Contacts: Catherine Whitehead, Helen Oxley & Fiona Park.2. For more details on purchasing the Páramo Dark Cloth, contact the Páramo Direct & Contract SalesTeam on 01892 786446, or email directsales@paramo.co.uk. Contacts are Alex Beaumont & JodieMarshall.3. The Páramo Dark Cloth can be purchased on www.naturallyparamo.co.uk, RRP £90.4. All Páramo waterproofs, including the Dark Cloth, are manufactured ethically, benefitting ’at risk’ womenhelped by the Miquelina Foundation in Bogotá, Colombia in South America.5. Páramo waterproofs do not rely on membranes, coatings or laminates, but have renewablewaterproofing maintained by environmentally-friendly, water-based Nikwax Waterproofing.
Page 1: Páramo releaseNovember 2009The Pá

The PÃ¡ramo Dark Cloth â an innovative new development ... - Paramo

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The PÃ¡ramo Dark Cloth â an innovative new development ... - Paramo