Adare Destination Plan - Library/Limerick Studies

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Adare Destination Plan - Executive SummaryAdare Heritage Trust LtdThis plan has been funded by West Limerick Resources under the Rural Development Programme 2007-2013 which isfinanced by the Irish Government under the National Development Plan and part funded by the EU under the EuropeanAgricultural Fund for Rural Development.Front Cover Photograph AcknowledgmentsImage of Thatched Cottages (image 1 of 5) - Photograph printed with kind permission of Shannon DevelopmentImage of Clonshire Equestrian Centre (image 2 of 5) - Photograph printed with kind permission of Ruairí O’BrolcháinImage of Adare Manor (image 3 of 5) - Photograph printed with kind permission of Adare Manor Hotel & Golf ResortImage of Musicians (image 4 of 5) - Photograph printed with kind permission of Shannon DevelopmentFebruary 20132 of 21
INTRODUCTIONAdare Destination Plan - Executive SummaryAdare Heritage Trust1. Introduction1.1 The following presents a summary of the AdareDestination Plan. A key objective of the plan isto present Adare as a tourism destination withinCounty Limerick and the wider Shannon region. Inturn, as a recognised destination, Adare will alsobe utilised to support the local, county and regionwidevisitor economy.1.2 The Plan was commissioned by Adare HeritageTrust, and has been funded by West LimerickResources under the Rural DevelopmentProgramme (RDP) 2007-2013. The RDP isfinanced by the Irish Government under theNational Development Plan and part-funded by theEU under the European Agricultural Fund for RuralDevelopment.Study Background1.3 The principal aim of this study, as defined in thestudy’s Terms of Reference, is to prepare a heritagedestination strategic plan and associated actionplan for Adare that will establish the village as aleading heritage and cultural destination in CountyLimerick and the Shannon Region. The plan is todraw upon the inherent assets within the villageitself and also the wider area.1.4 An extensive study programme was carriedout in 2012 that involved completing a baselineassessment of the current position and tourismassets of the village; analysis of the marketcharacteristics and changes to key markets for thevillage; extensive consultation and workshops withlocal stakeholders; and discussions with regionaland national agencies and bodies. A series ofoptions for development and improvement werethen established and systematically evaluated interms of their potential and prospects.1.5 The following summarises the key conclusions andrecommendations of the study, and highlights theinitiatives required to ensure that Adare realises itsfull tourism potential for the benefit of the village,the county and the region.February 20133 of 21
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Adare Destination Plan - Library/Limerick Studies

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