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<strong>2007–2008</strong> <strong>Annual</strong> <strong>Report</strong><br />

“The future is created first<br />

in the mind and will, created next in activity.<br />

The future is not someplace we are going to,<br />

but what we are creating.”<br />

Southeast Missouri Hospital<br />

1701 Lacey Street<br />

Cape Girardeau, Missouri 63701<br />

573-334-4822<br />

1<br />

www.southeastmissourihospital.com<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong>


A Message from the President<br />

When the founders of Southeast Missouri Hospital stood<br />

in grassy pastureland on Cape Girardeau’s westernmost<br />

boundary, they envisioned not seeing things as they were,<br />

but as they would be. The Hospital, so carefully molded by<br />

these visionary leaders in 1924 and opened in 1928, today<br />

shapes the healthcare of our region.<br />

We can only imagine what these men and women would<br />

think of us now. From serving just a few thousand people<br />

in 1928, today we are privileged to serve 600,000 people in<br />

22 southeast Missouri and southern Illinois counties. From<br />

a basic X-ray machine put on display by Southeast at the<br />

1928 District Fair, we have moved into the age of digital,<br />

instantly accessible imaging. Eighty years ago we owned one<br />

incubator; today, hundreds of babies are cared for annually in<br />

our Level III Neonatal Intensive Care Unit. Heart surgery was<br />

unheard of in Southeast’s infancy. Today, our Heart Hospital<br />

is ranked by HealthGrades in the top 10 percent nationally,<br />

the highest rating for our region. Our centers of excellence<br />

– Heart, Cancer, Orthopedics, Women’s and Children’s, Brain<br />

and Spine and Emergency Services – offer patients the most<br />

current services and technologies delivered by a highly<br />

experienced and dedicated cadre of healthcare specialists.<br />

The physical shape of Southeast Missouri Hospital also<br />

has evolved over the past eight decades. Since 1991 alone,<br />

we have added more than 396,000 square feet of Hospital<br />

additions, medical office buildings and fitness centers. All of<br />

these exciting projects have been completed with one thing<br />

in mind – our patients.<br />

This year, and in the years to come, our employees,<br />

physicians, volunteers and the civic-minded individuals who<br />

serve on our Board of Trustees, Foundation Board and College<br />

of Nursing and Health Sciences Board will work together to<br />

continue to define the quality healthcare that our region<br />

expects – and deserves.<br />

To your good health,<br />

James W. Wente, FACHE, CPA<br />

Southeast Missouri Hospital<br />

<strong>2007–2008</strong> <strong>Annual</strong> <strong>Report</strong>


Shaping the future of…<br />

New construction projects and renovations<br />

of current Southeast Missouri Hospital units are<br />

planned with one thing in mind – our patients.<br />

Comfortable, attractive surroundings coupled with<br />

care delivered by an experienced, dedicated staff<br />

often help ease anxieties that may arise during a<br />

hospital stay.<br />

4<br />

Pediatrics<br />

Our youngest patients will soon have a new<br />

home on the first floor of the Hospital. Since 1948,<br />

when Southeast established the region’s first<br />

dedicated Pediatrics Unit, we have recognized that<br />

children who are hospitalized have very different<br />

needs from adult patients. The new unit will feature


eight kid-friendly rooms that toddlers to teens<br />

will find appealing. The private rooms include<br />

VHS and DVD players, PlayStations and flat<br />

screen televisions. Parents will have comfortable<br />

sleeping accommodations. All rooms are<br />

equipped with cardiac monitors and can quickly<br />

be transformed into a Pediatric Special Care<br />

Unit. Parents find the expertise and experience<br />

of Southeast’s Pediatric nurses, board-certified<br />

Pediatric Hospitalists and Pediatricians on staff<br />

at the Hospital reassuring, and also find comfort<br />

in the fact that Southeast is affiliated with SSM<br />

Cardinal Glennon Children’s Medical Center in<br />

St. Louis. Southeast’s physicians and skilled staff<br />

care for more than 15,000 babies and children<br />

every year.<br />

Obstetrics<br />

Because Southeast’s Obstetrics and Gynecology<br />

Unit is frequently at 100 percent-plus occupancy, the<br />

Hospital’s current Pediatrics Unit will be converted to<br />

labor-delivery-recovery suites. Work on that project<br />

will begin later this year. When completed in 2009,<br />

Southeast’s family-friendly OB unit will have 21 suites<br />

with top of the line amenities and four triage rooms.<br />

Complements to Southeast’s OB Unit are our Level III<br />

Neonatal Intensive Care Unit, established in 1978 as<br />

downstate Missouri’s first; experienced board-certified<br />

Neonatologists; a Neonatal Transport Team , available<br />

24/7 to transport sick infants to Southeast from<br />

smaller hospitals throughout the region; a Neonatal<br />

Development Clinic for high risk and premature infants;<br />

and Southeast Building Blocks of Missouri, part of the<br />

national Nurse-Family Partnership, designed to help<br />

first-time moms with little or no income prepare for a<br />

healthy childbirth experience.<br />

Emergency Services<br />

More than 37,000 people turn to Southeast’s<br />

Emergency Services for care every year. To improve<br />

overall services to patients using Emergency Services, a<br />

major expansion is well under way. The 3,000 square foot<br />

expansion includes a new Administrative Suite, additional<br />

triage areas, additional exam rooms (bringing the<br />

5<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

number of exam rooms to 24) and additional registration<br />

areas. Computers at the bedside will accommodate<br />

our new electronic medical records system. Emergency<br />

Services will have a dedicated satellite laboratory, which<br />

will process nearly 98 percent of all lab studies ordered<br />

in the department. Helping provide these improvements<br />

is the Hospital Auxiliary, which has made a three-year,<br />

$210,000 pledge toward the project.<br />

Cardiac Services<br />

This spring, a new Chest Pain Observation Unit<br />

opened. Located near the Cardiothoracic Intensive<br />

Care Unit, the Chest Pain Observation Unit is used to<br />

continually monitor patients while physicians wait for<br />

test results. Coming soon is the Hospital’s fifth – and<br />

second fully integrated digital – Cardiac Catheterization<br />

Lab, making that facility the largest in the region. Digital<br />

imaging vastly improves image detail and reduces<br />

radiation exposure to patients undergoing a cardiac<br />

catheterization procedure. Nearly 5,000 patients were<br />

treated in Southeast’s Cath Labs in 2007. This summer,<br />

the Hospital will open an Electrophysiology Lab which<br />

will help evaluate patients with heart arrhythmias<br />

such as atrial fibrillation. It will be one of a handful in<br />

the nation equipped with an EP Navigator, similar to a<br />

GPS navigation system but with a highly sophisticated<br />

system designed to triangulate and map the heart’s<br />

electrical signals and then correct the abnormalities<br />

causing those problems.


Shaping the future of…<br />

At Southeast Missouri Hospital, we embrace<br />

excellence as a never-ending journey, a process<br />

of continual evaluation and improvement. As the<br />

region’s first Heart Hospital, that journey began<br />

more than four decades ago with the establishment<br />

in 1966 of the area’s first Intensive Care Unit<br />

especially for cardiac patients performed the<br />

6<br />

region’s first open heart surgery procedure in 1984.<br />

The Heart Hospital today is a network of services<br />

developed by a team of physicians and other healthcare<br />

professionals highly specialized and experienced in<br />

cardiac care. More than 30 Hospital departments,<br />

from Anesthesia to Wellness Services, play vital role in<br />

Southeast’s comprehensive cardiovascular services.


Five-Star Rating<br />

Tracking patient outcomes and complication<br />

rates are keys to identifying premier cardiac care<br />

programs. Southeast ranks among the top 10<br />

percent in the nation for cardiac<br />

surgery, according to the<br />

recently-released Tenth <strong>Annual</strong><br />

HealthGrades Hospital Quality in<br />

America Study. The study analyzed<br />

patient outcomes at virtually all of the nation’s<br />

5,000 hospitals over the years 2004, 2005 and 2006.<br />

In recognition of its ranking in the top 10 percent<br />

in the U.S. for cardiac surgery and Five-Star rating<br />

in that specialty, Southeast is one of two Missouri<br />

hospitals to receive the HealthGrades Cardiac<br />

Surgery Excellence AwardTM for 2008. Southeast also<br />

received Five-Star ratings for non-heart related care,<br />

including peripheral vascular bypass and treatment<br />

for pulmonary embolisms.<br />

Zero Complications<br />

Also according to HealthGrades’ 2008 data,<br />

Southeast had zero complications related to peripheral<br />

vascular bypass surgery for Medicare patients during<br />

the three-year study period (the predicted complication<br />

rate was 7.87 percent), a testament to the skill and<br />

expertise of Southeast’s cardiovascular surgeons Randy<br />

G. Brown, MD, FACS, William R.M. Ogle, MD, and J. Darryl<br />

Ramsey, MD.<br />

Chest Pain Center<br />

As southeast Missouri’s only nationally-accredited<br />

Chest Pain Center, Southeast is recognized for rapidly<br />

responding to and coordinating care of patients with<br />

possible heart attacks. The Center’s average door-to-<br />

EKG time for a patient complaining of chest pain is<br />

just four minutes. For those patients diagnosed with a<br />

heart attack, the door-to-catheterization time averages<br />

78 minutes, well below the 90-minute goal of the<br />

American College of Cardiology and the Society of<br />

Chest Pain Centers. In fact, the average time of arrival<br />

to treatment for heart attack patients was 66 minutes<br />

in the fourth quarter of 2007.<br />

7<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

Get With the Guidelines<br />

In addition to ranking among the top 10 percent in the<br />

nation for cardiac surgery, Southeast also received the American<br />

Heart Association’s Get With the Guidelines – Coronary Artery<br />

Disease Silver Performance Achievement Award in recognition<br />

of the Hospital’s success in implementing a higher standard<br />

of cardiac care that effectively improves treatment of patients<br />

hospitalized with coronary artery disease.<br />

Gold Seal of ApprovalTM Southeast also holds the Gold Seal of ApprovalTM from The<br />

Joint Commission for Primary Stroke Centers. The certification<br />

reflects a commitment to excellence in stroke care, as evidenced<br />

by the Regional Brain and Spine Center’s highly advanced<br />

neurosurgery technologies, Neuro Unit and Neuro Intensive Care<br />

Unit, inpatient Rehabilitation Unit and the community’s only<br />

adult inpatient Psychiatric Unit.<br />

A Magnet Hospital<br />

The proven quality of care that places Southeast<br />

side-by-side with the finest medical centers also is<br />

testimony to the Hospital’s staff of 594 registered<br />

nurses, nearly half of whom are prepared at the bachelor<br />

degree level or higher, and almost 30 percent are trained in their<br />

practice specialty. Southeast’s designation as southeast Missouri’s<br />

only Magnet Hospital by the American Nurses Credentialing<br />

Center is critical to overall patient care. This tribute to the quality<br />

of nurses and the entire Southeast staff reflects our unwavering<br />

commitment to offer the best in quality care to our patients.


Shaping the future of…<br />

As part of our commitment to provide the best in<br />

care, we continually invest in world class technologies<br />

that give physicians the tools they need to best benefit<br />

patients and give patients access to these remarkable<br />

technologies close to home. Many of the technologies<br />

available at Southeast Missouri Hospital are equal – and<br />

in some cases superior – to technologies found at some<br />

of the world’s most prestigious medical centers.<br />

Diamondback 360TM Orbital Atherectomy System<br />

A new treatment option is available at Southeast<br />

for people suffering from the debilitating effects of<br />

peripheral arterial disease (PAD). The Diamondback<br />

360TM Orbital Atherectomy System utilized by Cardiac<br />

and Vascular Surgeons of Southeast Missouri Hospital<br />

uses a unique orbital motion with an offset, diamond<br />

coated “crown” to sand away plaque. The system<br />

optimizes the ability to remove even tough, calcified<br />

plaque and restore blood flow for treating PAD,<br />

8<br />

The Diamondback 360 TM in action.<br />

ultimately improving a patient’s quality of life and<br />

saving limbs.<br />

Novalis® Shaped Beam SurgeryTM At Southeast’s Novalis® Shaped Beam Surgery TM<br />

Center, patients are assured of unsurpassed accuracy<br />

and precision for the treatment of benign and<br />

malignant tumors of the brain, prostate and other<br />

areas of the body as well as treatment of trigeminal<br />

neuralgia and other neurological disorders. Working<br />

closely on treatment planning for patients are<br />

Southeast’s Medical Director of Radiation Oncology<br />

Joseph P. Miller, MD, and neurosurgeons from the<br />

Brain and NeuroSpine Clinic of Missouri who are on<br />

the Hospital’s Medical Staff. Southeast is the first<br />

medical center in Missouri, and one of fewer than 85<br />

worldwide, to offer Novalis. And while both Novalis<br />

and Southeast’s linear accelerator are equipped with<br />

intensity-modulated radiation therapy (IMRT), Novalis


takes IMRT a step further with image-guided radiation<br />

therapy (IGRT).<br />

da Vinci® Surgical System<br />

Southeast is the third hospital in Missouri and the first<br />

community hospital in the state to offer robotic-assisted<br />

surgery using the da Vinci® Surgical System. Using da Vinci,<br />

physician specialists from Cape Girardeau Urology Associates<br />

can surgically remove the prostate gland with a magnified,<br />

three-dimensional view of the prostate more detailed<br />

than is possible with the human eye alone. More than 100<br />

robotic-assisted prostatectomies are performed annually at<br />

Southeast.<br />

Monaco® IMRT Workstation<br />

Southeast’s Radiation Therapy Department continues<br />

to offer state of the art radiation therapy treatment planning<br />

technology, and has upgraded its equipment to include the<br />

highly sophisticated Monaco IMRT Workstation. Monaco is<br />

an intensity-modulated radiation therapy (IMRT) treatment<br />

planning program that utilizes the latest Monte Carlo dose<br />

calculation model. This new system enables physicians to<br />

better optimize radiation dose distributions, with a shorter<br />

treatment time for the patient and the most accurate dose<br />

delivery currently available.<br />

MammoSite®<br />

Southeast is the first hospital in the region to add<br />

MammoSite high-dose radiation therapy to its arsenal of<br />

treatment options for breast cancer. This form of partial breast<br />

irradiation is used to treat early Stage I or Stage II tumors.<br />

MammoSite also can reduce the total number of treatments<br />

from a standard 30 treatments over six weeks to just 10<br />

treatments over the course of five days.<br />

Gynecologic Brachytherapy<br />

Southeast also is the only cancer center in the region<br />

to offer an HDR brachytherapy option for some forms of<br />

gynecological cancer. Now, rather than undergoing lowdose<br />

brachytherapy, which can involve an overnight stay in<br />

the hospital and confine the patient to bed for several days,<br />

a woman can receive high-dose-rate brachytherapy on an<br />

outpatient basis. In most cases a course of treatment consists<br />

of three to four treatments that usually can be delivered in<br />

less than 10 minutes. With this procedure patients have less<br />

discomfort and are better able to tolerate treatment. Breast<br />

MRI, available at Southeast since August 2007, features<br />

9<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

cutting-edge technology that, for each breast MRI exam,<br />

can produce over 1,000 images with contrast between soft<br />

tissues in the breast many times greater than that obtained<br />

with standard mammography. The ability to perform MRIguided<br />

biopsies is essential to detecting cancers. Breast MRI,<br />

in addition to mammography, is recommended for high-risk<br />

women – those with a 20 to 25 percent or higher chance of<br />

developing breast cancer over the course of a lifetime.<br />

NESS H200TM & NESS L300TM For many stroke patients, two technologies brought<br />

to not only the region but the state by Southeast are<br />

helping these patients regain mobility and recapture<br />

their independence. The NESS H200 for hands and the<br />

NESS L300 for legs use functional electronic stimulation<br />

to activate muscles that have been affected by stroke or<br />

injury. These exciting new technologies are used both in<br />

Southeast’s acute rehab program and outpatient rehab.<br />

Both technologies also may be used in the home setting<br />

as well.<br />

X-Stop® & Prestige® Cervical Disc<br />

For patients with spinal stenosis, the X-Stop implant<br />

has been successful for many patients. Traditional surgery<br />

for this condition involves removal of bone and soft tissue.<br />

Now, neurosurgeons at the Brain and NeuroSpine Clinic of<br />

Missouri, at Southeast’s Regional Brain and Spine Center, can<br />

insert the X-Stop,<br />

smaller than a<br />

quarter, through a<br />

small incision in the<br />

back. The procedure<br />

is less invasive and<br />

promises a faster<br />

recovery time.<br />

Neurosurgeons<br />

at the Brain and<br />

NeuroSpine Clinic of<br />

The Prestige Cervical Disc<br />

Missouri also have<br />

the expertise to implant the new Prestige Cervical Disc,<br />

approved by the Food and Drug Administration in July 2007<br />

as the first artificial disc for the treatment of degenerative<br />

disc disease and herniated disc. Because of its unique ball<br />

and trough design, the disc allows a patient to maintain<br />

neck flexibility.


Shaping the future of…<br />

For years, “wellness” was not a word often<br />

associated with hospitals. Almost 30 years ago,<br />

Southeast Missouri Hospital became the first<br />

hospital in the region and one of just a handful in<br />

the state to introduce a wellness program designed<br />

to promote the importance of a healthy lifestyle,<br />

thus embracing a new commitment not only to<br />

care for the sick, but to invest in the health of the<br />

community as well.<br />

10<br />

HealthPoint Fitness<br />

After 15 years of successful hospital-based<br />

wellness programming, Southeast again reached<br />

out, this time beyond the Hospital campus into<br />

neighboring Jackson, MO. HealthPoint Fitness in<br />

Jackson today serves thousands of families and<br />

individuals with fitness and educational offerings<br />

to encourage a healthy lifestyle. To meet the rapid<br />

growth in memberships at HealthPoint Fitness in


Cape Girardeau, opened in 2004, a 13,200 square foot<br />

expansion was completed. The expansion features a<br />

four-lane lap pool, an expanded cycle studio with video<br />

technology that simulates rides through the countryside<br />

and also incorporates mountain scenery, additional<br />

group exercise rooms and expansions to locker rooms,<br />

the fitness concourse and more.<br />

Both HealthPoint facilities offer teams of certified<br />

fitness specialists and personal trainers to help people of<br />

all ages design programs to safely and effectively meet<br />

and maintain their fitness goals. An appealing selection<br />

of fitness classes, weight management and nutrition<br />

programs, support groups and youth fitness programs<br />

are available through HealthPoint. Other innovative<br />

programs at HealthPoint Fitness include Turning Point<br />

for breast cancer survivors; Starting Point for weight<br />

management; and sports enhancement programs for<br />

recreational and competitive athletes.<br />

Partnering with Businesses<br />

Southeast reaches out to area businesses with<br />

corporate wellness programs that include WorkWell<br />

and the Hospital’s Occupational Medicine Clinic. These<br />

services benefit both employers and employees – from<br />

pre-assessment screenings and occupational medicine<br />

to outpatient rehabilitation, risk assessments and<br />

fitness programs.<br />

11<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

Unique to Southeast is HealthWorks, which helps<br />

businesses manage and track employee wellness and<br />

develop a customized, onsite employee health initiative.<br />

By partnering with Southeast’s experienced corporate<br />

liaison, employers can also project healthcare claims<br />

based on the health of the workforce, look into the<br />

future to understand where healthcare dollars will likely<br />

be spent, and, most importantly, work to impact those<br />

costs by lowering risks.<br />

Living Well with Diabetes<br />

Established just over a year ago, Southeast’s<br />

Diabetes Center, conveniently located in Doctors’<br />

Park, is dedicated to providing the comprehensive<br />

self-management skills people with diabetes need to<br />

maximize the effectiveness of medical treatment. In<br />

Missouri alone, more than 313,000 children and adults<br />

are coping with the potentially debilitating disease.<br />

In March, the<br />

prestigious American<br />

Diabetes Association<br />

Education Recognition<br />

Certificate for a<br />

quality diabetes selfmanagement<br />

program<br />

was awarded to<br />

Southeast’s Diabetes<br />

Center. This recognition<br />

status is an indicator to the community, providers<br />

and participants that services offered by the Diabetes<br />

Center meet or surpass national standards. The Center<br />

offers education to patients and families in the most<br />

effective way, providing information and support for<br />

behavior change over an extended period of time<br />

in the outpatient setting. Working with the center’s<br />

experienced dietitians and registered nurse, all certified<br />

diabetes educators, 80 percent of all participants in<br />

the Center’s program have achieved target blood<br />

glucose readings.


Shaping the future of…<br />

Taking healthcare to those who need it most<br />

drives the newest partnership between Southeast<br />

Missouri Hospital and Southeast Missouri State<br />

University. Through the partnership announced<br />

in March, the reach of the University’s Southeast<br />

Health On Wheels (S.H.O.W. Mobile) will be<br />

12<br />

extended and services enhanced.<br />

The 38-foot mobile health center, outfitted<br />

with medical and dental equipment, was made<br />

possible by a Congressional directed investment<br />

supported by the Missouri delegation. The unit<br />

previously operated only within four southeast


Missouri counties. Under the partnership it now travels<br />

throughout the Eighth Congressional District. The unit<br />

began operations in 2006.<br />

On board the S.H.O.W. Mobile are Southeast<br />

Missouri Hospital advanced practice nurses, registered<br />

nurses and area physicians. Services offered on the<br />

S.H.O.W. Mobile include well-child exams; well-woman<br />

exams; pre-participation sports physicals; care for<br />

acute illnesses such as ear, skin, urinary tract and sinus<br />

infections; care for chronic disease such as diabetes,<br />

hypertension, asthma and high cholesterol; recreational/<br />

exercise assessments; nutrition and dietary assessments;<br />

and educational programming designed to promote a<br />

healthy literacy and a healthy lifestyle among all ages.<br />

The S.H.O.W. Mobile also will provide students at<br />

the University and the Hospital’s College of Nursing<br />

& Health Sciences with valuable clinical learning<br />

experiences and personal<br />

13<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

interaction with patients. Through the Hospital’s<br />

HealthWorks program, education and screenings also<br />

can be taken directly to area work sites.<br />

Convenient Access<br />

Within the community, Southeast Missouri<br />

Hospital provides convenient access to a number of<br />

medical specialists and ancillary care services including<br />

lab services, MRI, renal care, Cardiac and Pulmonary<br />

Rehabilitation and Plaza<br />

Pharmacy in Southeast<br />

Medical Plaza located on<br />

the main Hospital campus.<br />

People living in the Jackson,<br />

MO, area find Main Street<br />

Pharmacy a convenient<br />

alternative to traveling to<br />

Plaza Pharmacy. Exterior<br />

work on Southeast’s two-story, 44,000 square foot<br />

West Campus Medical Office Building is now complete<br />

and will soon house additional specialists and<br />

services to help meet the region’s growing<br />

healthcare needs.


Shaping the future of…<br />

www.southeastmissourihospital.com<br />

Southeast Missouri Hospital continued to<br />

expand its online presence in 2007 with more<br />

interactive tools for Website visitors. The Hospital<br />

Website added free online risk assessments for<br />

Heart and Prostate Cancer, and a weekly e-mail<br />

offering for parents that follows child development<br />

from pregnancy through age three.<br />

In 2007, Southeast Missouri Hospital also<br />

became the first hospital in the region to go wireless<br />

campus wide. This free high-speed Internet access<br />

better known as Wi-Fi is in demand by both visitors<br />

and patients. It’s well used by patients on the Dennis<br />

B. Elrod Obstetrics Unit who utilize e-mail and<br />

webcams to send photos and videos of newborns<br />

moments after birth to family across the globe.<br />

A new section on Quality Measures has proved<br />

a popular destination for Web visitors as today’s<br />

savvy healthcare consumers compare outcomes and<br />

14<br />

technologies as they make their healthcare choices.<br />

In late summer of 2008, the Hospital plans to<br />

roll out a completely redesigned site with even more<br />

interactive features and improved navigation. Look<br />

for such new interactive tools as Online Bill Pay,<br />

Online Patient Pre-Registration, a robust Video Library<br />

and much more.<br />

The new site will also include instant online chat<br />

for those visitors wanting information on physician<br />

referrals, classes and events, as an outgrowth of the<br />

Hospital’s popular HealthLine.<br />

www.choosesoutheast.com<br />

“Choose Southeast,” Southeast Missouri<br />

Hospital’s interactive Web site focusing on physician<br />

recruitment, provides a closer look at the community<br />

of Cape Girardeau, the region and the many strengths<br />

of Southeast Missouri Hospital. Physicians can also<br />

see many of the medical jobs currently available at<br />

Southeast, and submit a CV online.


Under the Hospital heading, visitors find a short video<br />

welcome from Southeast President and CEO James W. Wente,<br />

FACHE, CPA. Prospective Southeast physicians also learn more<br />

about our nursing excellence, and the fact Southeast is a<br />

Magnet Nursing Hospital. Visitors hear first-hand from Chief<br />

Nursing Officer Karen Hendrickson, Ed.D., RN, CNAA, BC, about<br />

the close working relationship between our highly-educated<br />

nurses and physicians.<br />

While Cape Girardeau is a town of just under 40,000,<br />

it’s the retail, education and more importantly, the medical<br />

hub for southeast Missouri and southern Illinois. Southeast<br />

Missouri Hospital serves 22 counties with a population of<br />

more than 600,000 people. Narrated video slideshows from<br />

the President of the Cape Girardeau Chamber of Commerce,<br />

John Mehner, tell about the community’s unique offerings.<br />

E. Lee Taylor, M.D., JD, Vice President and Chief Medical<br />

Officer at Southeast, says, “Physicians are surprised to learn<br />

about the scope and breadth of medical care and the<br />

sophistication of services in a town this size. It’s phenomenal.”<br />

HealthLine: 1-800-800-5123 or 651-6000<br />

The phone rang once before a friendly voice answered.<br />

“Good morning. Thank you for calling Southeast Missouri<br />

Hospital’s HealthLine. My name is David. How may I help you?”<br />

The caller on the other end of the line explained that she<br />

was moving to Cape Girardeau from Colorado and needed to<br />

find a pediatrician for her daughter. “I’ll be happy to assist you,”<br />

David replied as he pulled up names, addresses and contact<br />

information for local pediatricians on his computer screen.<br />

With that call last fall, the Southeast Missouri Hospital<br />

HealthLine was born.<br />

15<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

Also known as the Hospital’s “call center,” the HealthLine<br />

provides free information – 24 hours a day, seven days a week<br />

– about Hospital services, programs, classes and screenings<br />

as well as referral information about physicians on Southeast’s<br />

Medical Staff. Calls are answered by live customer service<br />

representatives; there is never a busy signal or a recorded<br />

message telling callers to try again later.<br />

Since the service was initiated, there has been an average<br />

increase of 22 percent in call volume every month. The<br />

number of physician referrals has more than tripled since<br />

Southeast began offering the service.<br />

Tracking Patient Satisfaction<br />

When it comes to patient satisfaction, a new government<br />

report says patients at Southeast Missouri Hospital are more<br />

satisfied than patients at some of the nation’s best-known<br />

medical facilities.<br />

The report, called HCAHPS (short for Hospital Consumer<br />

Assessment of Healthcare Providers and Systems), allows<br />

the public to compare satisfaction levels for hospitals and<br />

healthcare systems throughout the United States, giving<br />

healthcare consumers a new tool for measuring quality on the<br />

basis of customer satisfaction.<br />

Southeast Missouri Hospital’s initial HCAHPS scores<br />

– released in March 2008 – compare very favorably to<br />

satisfaction data listed for facilities such as Johns Hopkins<br />

Hospital in Baltimore, UCLA Medical Center in Los Angeles,<br />

Cleveland Clinic in Ohio, New York-Presbyterian University<br />

Hospital in New York City, Duke University Medical Center<br />

in Durham, NC, Barnes-Jewish Hospital in St. Louis, Stanford<br />

Hospital and Clinics in California, and scores of other top-rated<br />

facilities throughout the nation.*<br />

In fact, in almost every category, Southeast Missouri<br />

Hospital’s HCAHPS scores outpace comparable state and<br />

national patient satisfaction data. More information about<br />

HCAHPS, including an interactive patient satisfaction<br />

comparison tool, can be found on the U.S. Department of<br />

Health & Human Services Hospital Compare Website,<br />

www.hospitalcompare.hhs.gov. Information can also be<br />

found on the Quality Measures section of Southeast Missouri<br />

Hospital’s Website, www.southeastmissourihospital.com.<br />

* All hospitals listed here are included in U.S. News & World <strong>Report</strong>’s<br />

Honor Roll of “America’s Best Hospitals” for 2007.


Shaping the future of…<br />

Southeast Missouri Hospital Senior Leadership Board of Trustees - Officers<br />

James W. Wente,<br />

FACHE, CPA<br />

President & CEO<br />

Patrick G. Bira,<br />

FACHE, MHA, JD<br />

Vice President<br />

College of Nursing<br />

& Health Sciences<br />

Sheila Caskey, PhD<br />

President<br />

Karen Hendrickson,<br />

Ed.D., RN, CNAA, BC<br />

Vice President &<br />

Chief Nursing Officer<br />

Daniel L. Berry,<br />

JD, CHE<br />

Vice President,<br />

Legal Affairs<br />

Board of Trustees<br />

Narvol A. Randol, Jr.<br />

Vice President<br />

Jacklyn S. Clark-Otto<br />

Secretary<br />

• Southeast Missouri Hospital<br />

Accredited by The Joint Commission<br />

• Accredited by The Joint Commission<br />

for Southeast Home Health and<br />

Southeast Hospice<br />

• Accredited by the American Nurses<br />

Credentialing Center, a branch of<br />

the American Nurses Association,<br />

and awarded Magnet Nursing<br />

Services Recognition<br />

• Accredited by the Society<br />

of Chest Pain Centers<br />

• Southeast Missouri Hospital holds<br />

the Gold Seal of ApprovalTM from<br />

The Joint Commission for Primary<br />

Stroke Centers<br />

David Strong, CPA<br />

Vice President &<br />

Chief Financial Officer<br />

E. Lee Taylor,<br />

MD, JD<br />

Vice President and Chief<br />

Medical Officer<br />

Pat Carron, MHA, CHE<br />

Jean Chapman, MD<br />

T. Ronald Hahs<br />

David Ludwig<br />

Benjamin F. Lewis<br />

A.M. Spradling, III<br />

Georganne Syler, PhD<br />

James A. Rust<br />

Chairman<br />

Active Trustees<br />

Ilena Aslin<br />

Michael W. Bennett, DDS<br />

James Dufek<br />

*Robert W. Erlbacher, II<br />

Robert W. Erlbacher, III<br />

*J. Ronald Fischer<br />

Cliff W. Ford<br />

Walter J. Ford<br />

John W. Grimm<br />

*David L. Hahs<br />

T. Ronald Hahs<br />

Gregg S. Hallman, MD<br />

Southeast Missouri Hospital Accreditations<br />

• Southeast Missouri Hospital’s College of<br />

Nursing & Health Sciences, accredited by<br />

the Higher Learning Commission of the<br />

North Central Association of Colleges and<br />

Schools<br />

• Accredited by the Missouri State Board of<br />

Nursing for the Southeast Missouri Hospital<br />

College of Nursing & Health Sciences<br />

• Accredited by the Commission on<br />

Laboratory Accreditation of the College of<br />

American Pathologists<br />

• Accredited by the American College of<br />

Surgeons’ Commission on Cancer<br />

• Accredited by the Intersocietal Commission<br />

for the Accreditation of Vascular<br />

Laboratories<br />

16<br />

James P. Limbaugh<br />

First Vice Chairman<br />

Robert S. Hunt, MD<br />

Christopher L. Hutson<br />

Mary C. Kasten<br />

Ed K. Kiefner<br />

Jay B. Knudtson<br />

*Michael D. Kohlfeld<br />

David A. Law, MD<br />

Benjamin F. Lewis<br />

David S. Limbaugh<br />

Frank H. McGinty, MD<br />

*Robert G. Neff<br />

Michael A. Price<br />

Southeast Missouri<br />

Hospital Auxiliary<br />

Executive Committee<br />

Barbara Campbell<br />

President<br />

Dorothy Taylor<br />

Vice President<br />

A. M. Spradling, III<br />

Second Vice Chairman<br />

Judy Brown<br />

Recording Secretary<br />

Rosemary Logan<br />

Corresponding Secretary<br />

Scot G. Pringle, MD<br />

*Narvol A. Randol, Jr.<br />

Paul W. Sander<br />

Janice L. Seabaugh, MD<br />

W. Ray Silliman, MD<br />

C.R. Talbert, Jr., MD<br />

Kevin A. Vaught, MD<br />

*Jerry R. Zimmer<br />

*Executive Committee<br />

John M. Thompson,<br />

Secretary – Treasurer<br />

Jeanette Patterson<br />

Treasurer<br />

Kathy King<br />

Immediate Past President<br />

• Accredited by the American College<br />

of Surgeons’ Commission on Cancer<br />

for Radiation Therapy<br />

• Accredited by the American College<br />

of Radiology<br />

• Accredited by the American<br />

Association of Cardiovascular and<br />

Pulmonary Rehabilitation<br />

• Licensure by the State of Missouri for<br />

Southeast Home Health<br />

• Certification through the State of<br />

Missouri/Southeast Hospice<br />

• Diabetes Center holds Diabetes Self-<br />

Management Education Recognition<br />

Certificate from the American<br />

Diabetics Association


Where the revenUe comes from<br />

Inpatient Ancillary ....................................................... 46.0%<br />

Outpatient Ancillary .................................................... 43.1%<br />

Nursing, Dietary & Room ...............................................8.4%<br />

Home Services ..................................................................0.7%<br />

Other Services, Non-Patient ..........................................1.8%<br />

TOTAL .......................................................................... 100.0%<br />

hoW net revenUes are Used<br />

Salaries & Employee Benefits ..................................... 49.2%<br />

Depreciation .....................................................................5.7%<br />

Drugs & Pharmaceuticals ...............................................4.7%<br />

Repairs & Maintenance ...................................................2.4%<br />

Utilities ..............................................................................1.1%<br />

Interest ..............................................................................1.8%<br />

Food Service .....................................................................0.7%<br />

All Other Costs .............................................................. 34.4%<br />

TOTAL OPERATING EXPENSES ................................ 100.0%<br />

Licensed beds ....................................................................269<br />

Admissions .................................................................... 11,487<br />

Patient days .................................................................. 48,831<br />

Average length of stay (all patients) ......................4.2 days<br />

Total number of employees .........................................2,059<br />

Emergency visits .......................................................... 37,690<br />

Surgical cases ..................................................................8,002<br />

Radiation Therapy procedures .....................................5,786<br />

Mammograms .................................................................7,339<br />

Home Health visits ........................................................7, 516<br />

statIstIcs<br />

17<br />

Southeast Missouri Hospital <strong>Annual</strong> <strong>Report</strong> <strong>2007–2008</strong><br />

Uncompensated care<br />

Medicare Free Care ....................................................... 59.2%<br />

Commercial Free Care .................................................. 19.5%<br />

Medicaid Free Care ....................................................... 12.3%<br />

Bad Debts & Charity ........................................................7.0%<br />

All Other ............................................................................2.0%<br />

TOTAL ........................................................................... 100.0%<br />

Hospice routine days .................................................. 17,326<br />

Outpatient registrations ............................................ 97,867<br />

Laboratory tests ......................................................... 591,428<br />

Volunteer hours ........................................................... 62,877<br />

Meals served ............................................................... 446,451<br />

Wellness Center ........................................................... 18,150<br />

Generations Center service contacts ....................... 27,500<br />

Cardiac Cath procedures ...............................................4,732<br />

Births .................................................................................1,273<br />

Radiological procedures ............................................ 81,060

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