A qualitative survey to understand donor motivators in a high donor ...

A qualitative survey tounderstand donor motivatorsin a high donor retention andfrequency branchIsaac Mafisa – South AfricanNational Blood Service

Introduction 1• Safe blood is procured from voluntary, nonremuneratedregular- repeat donors• Helps maintain blood stocks• Blood donation is a long term commitment• Programmes - Club 25 and peer promoters- Aim to introduce younger donors to blooddonation at an early stage- Progress into a sustainable lifestyle

Introduction 2• SANBS donor frequency 2.19 – 2.23 ( 2012 to2011 ) for both donor centres and mobiles.(Table 1)• Certain branches within SANBS have howeverconsistently maintained higher return rates of2.69 - 2.74, resulting in safer blood collectedand improved blood stocks• This study is aimed at determining motivatingfactors that encourage and enable donors todonate blood regularly and repeatedly

Introduction ( Table )Table 1 - Donor Frequency2012(donor center/mobileblood drive )2011(donor center/mobileblood drive )Zone 1 2.12 ( 2.66 / 1.79 ) 2.15 ( 2.72 / 1.79 )Zone 2 2.35 ( 2.61 / 2.17 ) 2.42 ( 2.74 / 2.21 )Zone 3 2.25 ( 2.71 / 1.90 ) 2.29 ( 2.75 / 1.92 )Zone 4 2.23 ( 2.75 / 1.89 ) 2.26 ( 2.76 / 1.92 )Zone 5 2.19 ( 2.69 / 1.96 ) 2.20 ( 2.78 / 1.96 )Zone 6 1.96 ( 2.33 / 1.77 ) 1.96 ( 2.34 / 1.76 )Zone 7 2.28 ( 2.68 / 1.98 ) 2.35 ( 2.79 / 2.01 )SANBS 2.19 2.23Survey Branch 2.69 ( 3.10 / 2.52 ) 2.74 ( 3.23 / 2.54 )

Materials and Methods• A survey was conducted in one of the SANBS brancheswith a high donor frequency, 2.69 – 2.74( 151 Questionnaire )• 148 regular-repeat donors aged 16 – 70 years wereselected randomly. Total branch active donor panel - 4586donors• 107 White donors, 40 black donors and 1 Indian donor90 males and 58 females• A donor questionnaire was drafted and donors interviewedtelephonically and at the Donor centre.• The questions were based on the following broad elements1. Main reason for donating blood2. Motivators

QuestionnaireThank you for taking the time to complete this survey.By completing this survey honestly you are contributing to improvingour service delivery as an organization.Donor Name : …………………………………………………………………..(Optional)Donor Number : ……………………………………………………………….( Optional)1)What is your gender ?a) Maleb) Female2) Which of the following ranges includes your age?a) 16 – 19b) 20- 25c) 26 – 30d) 30 – 40e) 41- 50f) 51 – 60g) 61 - 70

QuestionnaireChoose one of the following optionsThe main reason I donate blood isa) To maintain a healthy lifestyleb) To save a lifec) To occupy timed) Other(If you chose option D list you reason below)Comment:……………………………………………………………………………………………………………………….Which of the following do you consider as your main motivator to donateblood regularly?a) To reach a specific milestoneb) To receive a giftc) Social Responsibilityd) Other(If you chose option D list you reason below)Comment:……………………………………………………………………………………………………………………….

ResultsMain reason for donating blood• Saving a life – 144 ( 97% )• Healthy life style – 2 ( 1% )• Stay Busy – 2 ( 1% )• No Reason – 2 ( 1% )Motivators• Social responsibility – 80 ( 54% )• Friendly staff – 43 ( 29% )• Commitment gift – 13 ( 9% )• Convenience and refreshments – 4 ( 3% )• Milestone – 3 ( 2% )

Results …NOSPECIFICREASON1%MAIN REASON FORDONATINGSTAYBUSY1%CONVENIECE3%FRIENDLYSTAFF29%MOTIVATORS-REFRESHMENTS3%HEALTHYLIFESTYLE1%TO SAVE ALIFE97%MILESTONE2%GIFT9%SOCIALRESPONSIBILITY54%