success - EU-Japan Centre for Industrial Cooperation

More documents

Recommendations

Info

22 “Without the course, I would not have had enough confidence to go out there and make all those new business contacts” British Traders & Shippers Ltd. was founded in 1945 in the City of London to trade world-wide in oils and related products. Over the ensuing years, the company has developed and strengthened its ties with major chemical producers around the world, particularly in the Far East and Japan. Mr. White was seconded from London to Osaka, Japan to work as Marketing Manager within the export department of one of the shareholders of British Traders & Shippers Ltd., namely, The Nippon Synthetic Chemical Industry Company Ltd. (Nippon Goshei). While assisting this Japanese partner in promoting their products into western markets, Mr. White took the opportunity to search for other Japanese companies in a similar field interested in penetrating the European market by participating in the 29th “Japan Industry Insight” course. Regardless of British Traders & Shippers 50-year history in dealing with Japan, the programme proved to be a real eye-opener for Mr. White:
“Fortunately, through the programme I learnt many things, but in particular how Japanese managers market a western product. That helped me tremendously, and I know now exactly how to do it.” Furthermore, the support provided by the EU-Japan Centre in finding out accurate information as well as introducing him to the relevant governmental bodies was “priceless”. Consequently, British Traders & Shippers has now made beneficial new business contacts. Mr. White adds that: “It was not until taking part in the programme that I realised we were still a long way from accomplishing what we could be doing. Without the course, I would not have had enough confidence to go out there and make all those new business contacts.” Mr. Gregory White, Business Manager Sales & Marketing, at British Traders & Shippers Ltd., UK, HRTP 29 23
Page 1: SUCCESS STORIES EU - JAPAN CENTRE F
Page 4 and 5: 4 T A B L E O F C O N T E N T S CHA
Page 6 and 7: 6 Please note that the descriptions
Page 8 and 9: 8 Romano Prodi, President of the Eu
Page 10 and 11: 10 1987 Opening of the EU-Japan Cen
Page 12 and 13: 12 Mr. Erkki Liikanen, European Com
Page 14 and 15: 14 “As an outcome of the ‘Japan
Page 16 and 17: 16 “We increased our brand name r
Page 18 and 19: 18 “Bakkerij van Diermen now has
Page 20 and 21: 20 “After the ‘Japan Industry I
Page 24 and 25: 24 “I created a production system
Page 26 and 27: 26 “I developed a new manufacturi
Page 28 and 29: 28 “I improved Fiat’s manufactu
Page 30 and 31: 30 “We set up a representative of
Page 32 and 33: 32 “I opened up new, profitable c
Page 34 and 35: 34 “The ‘Japan Industry Insight
Page 36 and 37: 36 Since her participation, Kaizen
Page 38 and 39: 38 “We are now selling our fresh
Page 40 and 41: 40 “Thanks to my participation in
Page 42 and 43: 42 “I became a specialist on Japa
Page 44 and 45: 44 “Thanks to the individual comp
Page 46 and 47: 46 “I understood not only the imp
Page 48 and 49: 48 “Immediately after the course
Page 50 and 51: 50 “Experience acquired from the
Page 52 and 53: 52 “Based on the ‘Keiretsu’ s
Page 54 and 55: 54 “The ‘Meet Asia in Japan’
Page 56 and 57: 56 “I benefited from the course,
Page 58 and 59: 58 “I co-established a subcontrac
Page 60 and 61: 60 “The ‘Japan Industry Insight
Page 62 and 63: 62 “The network of contacts I est
Page 64 and 65: 64 “Thanks to the ‘Japan Indust
Page 66 and 67: 66 Logging into the lumber business
Page 68 and 69: 68 “In order to succeed in the Ja
Page 70 and 71: 70 SOME STATISTICS... A growing num
Page 73 and 74:
HRTP - JAPAN INDUSTRY INSIGHT This
Page 75 and 76:
“It was interesting from both a p
Page 77 and 78:
“I was delighted to be accepted t
Page 79 and 80:
“Some courses and visits were ver
Page 81 and 82:
“The approach was very interestin
Page 83 and 84:
The Japanese distribution and retai
Page 85 and 86:
Mr. Ignacio Capdepón Jiménez Univ
Page 87:
“As a company, we gained a valuab
Page 90 and 91:
90 EU-JAPAN BUSINESS DIALOGUE ROUND
Page 93:
BUSINESS INFORMATION SERVICES The E
Page 96:
Tokyo (Head) Office Nikko Ichibanch
show all

success - EU-Japan Centre for Industrial Cooperation

Create successful ePaper yourself

Delete template?

Save as template?