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Vital tourism statistics and information on 17 Asian ... - TTG Asia

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30 ASIAN TOURISM GUIDE 2012/2013MyanmarGeneral overviewOfficial Name Republic of the Uni<strong>on</strong>of MyanmarCapital Nay Pyi TawPopulati<strong>on</strong> 60 milli<strong>on</strong>Total Area 676,577km 2Currency KyatOfficial Language MyanmarCHINAINDIA MYANMAR•Nay Pyi Ta• BangkokMALAYSIAINDIABagan •Ngapali •CHINA•<str<strong>on</strong>g>and</str<strong>on</strong>g>alay•nle akeNay Pyi Taw•ang<strong>on</strong>THAILANDTypes of tourist for the year 2011Package tour groups26 per centForeign independent travellers 38 per centBusiness travellers21 per centOthers15 per centHotel <str<strong>on</strong>g>statistics</str<strong>on</strong>g>Ministry figures for 2011 show that Myanmar has 731 licensedhotels <str<strong>on</strong>g>and</str<strong>on</strong>g> more than 25,002 rooms.Earlier this year, the ministry announced plans to increasethe number of hotel z<strong>on</strong>es in Myanmar, with 11already created in key tourist regi<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> more likely tocome. In May, the President’s Office gave the green lightto develop a new hotel z<strong>on</strong>e at Inle Lake, <str<strong>on</strong>g>and</str<strong>on</strong>g> the new250.9-hectare z<strong>on</strong>e will be allocated to 16 hotels that havebeen waiting for planning approval, according to an officialfrom the Ministry of Envir<strong>on</strong>mental C<strong>on</strong>servati<strong>on</strong><str<strong>on</strong>g>and</str<strong>on</strong>g> Forestry.Meanwhile in central Yang<strong>on</strong>, historic state-ownedbuildings have been put up for tender to ease the city’sshortage of hotel rooms. Local <str<strong>on</strong>g>and</str<strong>on</strong>g> foreign companiesalike have been invited to bid <strong>on</strong> the properties for c<strong>on</strong>versi<strong>on</strong>into hotels <strong>on</strong> l<strong>on</strong>g term leases. Singapore currentlytops foreign investment in Myanmar’s hotel sector,followed by Thail<str<strong>on</strong>g>and</str<strong>on</strong>g>, Japan, H<strong>on</strong>g K<strong>on</strong>g, Malaysia <str<strong>on</strong>g>and</str<strong>on</strong>g>Britain.Global hotel chains, including US-based StarwoodHotels & Resorts <str<strong>on</strong>g>and</str<strong>on</strong>g> Marriott Internati<strong>on</strong>al have alsoexpressed interest in running hotels in Myanmar.Political developments over the past year have opened the window <strong>on</strong>Myanmar as a new market for <str<strong>on</strong>g>tourism</str<strong>on</strong>g>. With sancti<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> travel boycottslifted in recogniti<strong>on</strong> of reforms made, Myanmar is fast becominga hot destinati<strong>on</strong> not <strong>on</strong>ly for travel, but also for investments.Arrivals are expected to rise by approximately 30 per cent or morethis year, following a similar increase in 2011, say industry sources.Statistics show that seven out of Myanmar’s 10 source markets comefrom <strong>Asia</strong>, with Thail<str<strong>on</strong>g>and</str<strong>on</strong>g> <str<strong>on</strong>g>and</str<strong>on</strong>g> Japan in the lead with 48,014 <str<strong>on</strong>g>and</str<strong>on</strong>g> 23,242arrivals respectively in the first seven m<strong>on</strong>ths of 2012. While <strong><strong>Asia</strong>n</strong>countries will c<strong>on</strong>tinue to supply the majority of visitors, str<strong>on</strong>g growthis likely in previously nascent Western markets because of Myanmar’simproving internati<strong>on</strong>al image.ClimateAveragetemperatureAverage rainfallAverage humidity20°C to 24°C (October toMarch)5,000mm (coastal regi<strong>on</strong>)Below 1,000mm (central regi<strong>on</strong>)66 to 82.6 per centBest time to visitMyanmar can be visited all year round. Myanmar enjoysa tropical climate, which is roughly divided into three seas<strong>on</strong>s.The winter seas<strong>on</strong>, from October to February, withaverage temperatures between 20°C <str<strong>on</strong>g>and</str<strong>on</strong>g> 24°C, is the besttime to visit.The summer seas<strong>on</strong> starts from March through Maywith average temperatures between 30°C <str<strong>on</strong>g>and</str<strong>on</strong>g> 35°C, whilethe m<strong>on</strong>so<strong>on</strong> runs from June through September withaverage temperatures between 25°C <str<strong>on</strong>g>and</str<strong>on</strong>g> 30°C.Yang<strong>on</strong> normally receives early morning <str<strong>on</strong>g>and</str<strong>on</strong>g> afterno<strong>on</strong>showers while rainfall in Bagan <str<strong>on</strong>g>and</str<strong>on</strong>g> M<str<strong>on</strong>g>and</str<strong>on</strong>g>alay isvery low. The weather around Inle <str<strong>on</strong>g>and</str<strong>on</strong>g> Shan State is quitepleasant all year round, but nights are cold from Decemberto February.Visitor arrivals <str<strong>on</strong>g>statistics</str<strong>on</strong>g>Myanmar received almost 300,000 foreign visitors fromJanuary to July this year, up 37.5 per cent year-<strong>on</strong>-year,based <strong>on</strong> figures from the Ministry of Hotels <str<strong>on</strong>g>and</str<strong>on</strong>g> Tourism.More than 60 per cent of visitors were from <strong>Asia</strong>, including48,014 from Thail<str<strong>on</strong>g>and</str<strong>on</strong>g> – the single largest groupby nati<strong>on</strong>ality – followed by Japan with 23,242, Chinawith 22,283 <str<strong>on</strong>g>and</str<strong>on</strong>g> South Korea with <strong>17</strong>,799.Europe accounted for 65,300 visitors, representing 23.3per cent of total arrivals. France led the way with 15,094arrivals, the UK with 11,124 <str<strong>on</strong>g>and</str<strong>on</strong>g> Germany with 10,077.Top 10 source markets in 2011CountriesArrivalsThail<str<strong>on</strong>g>and</str<strong>on</strong>g> 61,331China 35,181Malaysia 23,286South Korea 22,507Japan 21,264US 20,487France 19,288Singapore 15,386Taiwan 15,362Germany 13,245Top 10 source markets in 2012 (January - July)CountriesArrivalsThail<str<strong>on</strong>g>and</str<strong>on</strong>g> 48,014Japan 23,242China 22,283US 18,285South Korea <strong>17</strong>,799Malaysia 15,916France 15,094Singapore 12,689Taiwan 11,509UK 11,124Source: Ministry of Hotels <str<strong>on</strong>g>and</str<strong>on</strong>g> TourismTotal number of hotels, motels <str<strong>on</strong>g>and</str<strong>on</strong>g> guesthouses in keydestinati<strong>on</strong>sCitiesNo of hotelsYang<strong>on</strong> 193M<str<strong>on</strong>g>and</str<strong>on</strong>g>alay 76BaganInle Lake 42Pyin Oo Lwin 34Nay Pyi Taw 31Chaungtha BeachKalay 24Nge Saung BeachTaunggyi <strong>17</strong>Room rate by star ratingStar ratingFive-starFour-starThree-starTwo-starOne-starN<strong>on</strong>-ratedSource: Ministry of Hotels <str<strong>on</strong>g>and</str<strong>on</strong>g> TourismPrice rangesUS$180-182US$120-<strong>17</strong>4US$90-115US$50-75US$35-50US$20-30New hotels in 2012• Hotel 7 Mile ang<strong>on</strong>, 53 rooms• Green Hill Hotel ang<strong>on</strong>, 108 rooms• Jade City Hotel Nay Pyi Taw, 90 roomsNew hotels in 2013• Centrepoint Towers Hotel ang<strong>on</strong>, 270 rooms• Nawarat Hotel ang<strong>on</strong>, 100 rooms• Rose Garden Hotel ang<strong>on</strong>, 60 roomsNew attracti<strong>on</strong>s/<str<strong>on</strong>g>tourism</str<strong>on</strong>g> infrastructureGolden Myanmar Airlines, the country’s new internati<strong>on</strong>alcarrier, is c<strong>on</strong>sidering using M<str<strong>on</strong>g>and</str<strong>on</strong>g>alay Internati<strong>on</strong>alAirport as its base. The airline is planning to operatescheduled flights to Bangkok, Singapore, Malaysia <str<strong>on</strong>g>and</str<strong>on</strong>g>H<strong>on</strong>g K<strong>on</strong>g.www.gmairlines.comThe Myanmar Hospitality & Tourism C<strong>on</strong>ference willbe held at Traders Hotel, Yang<strong>on</strong> from February 26-28,2013, the product of an agreement between The MyanmarTourism Federati<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> Sphere C<strong>on</strong>ferences. Positi<strong>on</strong>edas a gateway for investors, owners, developers <str<strong>on</strong>g>and</str<strong>on</strong>g>operators of hospitality <str<strong>on</strong>g>and</str<strong>on</strong>g> <str<strong>on</strong>g>tourism</str<strong>on</strong>g> products to exploreopportunities available in Myanmar, the c<strong>on</strong>ference willoffer face-to-face meetings with local government offi-

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