August & September - Mitsubishi

mitsubishi.com

August & September - Mitsubishi

Cover Story】KAITEKI CAFE: The Place to Find Out &Feel What KAITEKI MeansNews&ProductsMitsubishi Estate Joins 600-Unit High-RiseCondominium Project in SingaporeFront LineMitsubishi Chemical Holdings Corporation (MCHC)established The KAITEKI Institute, Inc. in 2009 as part ofits drive to realize, through the application of science andtechnology, the KAITEKI life that comes with the attainment ofsustainability in our society. Here, the word KAITEKI is a newword originated from Japanese word ‘Kaiteki’ which meanspersonal “comfort” or “ease” and it signifies challenging stateof sustainability, materializing comfort for people, comfort forsociety and comfort for the Earth. The Institute subsequentlyopened the KAITEKI CAFE on April 5 this year as a publicspace that gives people the opportunity to share the newKAITEKI corporate value that the MCHC Group (MitsubishiChemical, Mitsubishi Tanabe Pharma, Mitsubishi Plasticsand Mitsubishi Rayon) is working to realize and promote.KAITEKI was chosen for the Institute and Cafe name torepresent the global quality of life that will be made possiblethrough sustainable technologies and through breakthroughscientific advances in human health care. The MCHC Groupis working to realize this new life value through its corporateactivities.Located in Tamachi, Tokyo, KAITEKI CAFE showcasesMCHC Group products that embody the KAITEKI concept aswell as providing a venue for the holding of KAITEKI promotingevents and as such encourages visitors to understand andexperience the KAITEKI life value more fully. Representativeproducts installed in the cafe include Cleansui TM water purifiersand LED lighting, while a large wall-mounted screen displaysinformation on KAITEKI -related topics, in-cafe exhibitionsand upcoming events 1 . To promote the KAITEKI themes ofSustainability, Health and Comfort, the cafe uses eco-friendlypackaging materials and eating utensils, interior fittings anddecor made from trimmings discarded in the manufacture ofMCHC Group products and also offers a healthy menu withdishes employing generous portions of vegetables.■ http://www.kaitekicafe.jpNote1: Events: Exhibits of vegetable-factory April through May and of Cleansui householdwater purifiers June through August.Mitsubishi Concept Global Small among Exhibitsat Auto Shanghai 2011Mitsubishi Motors Corporation gave the Mitsubishi ConceptGlobal Small compact car its China debut at the Auto Shanghai2011 international motor show which began on April 19. Aconcept model, the Mitsubishi Concept Global Small has beendeveloped for the company’s worldwide markets to the themesof “compact,” “affordability” and “high fuel efficiency”. Other showmodels on display were the Mitsubishi Concept PX-MiEV newgenerationcrossover concept, which uses the new Mitsubishi PluginHybrid System, and the Pajero Sport mid-size SUV that hasbeen developed to a “high-speed off-roader”concept. The lineup of 11 models on displayat the Auto Shanghai included Mitsubishibrandmodels currently on sale in China.■http://www.mitsubishi-motors.com/publish/pressrelease_en/motorshow/2011/news/detail0788.htmlMitsubishi Electric Wins Prestigious iF Design AwardsMitsubishi Electric recently garnered two awards atthe internationally acclaimed iF Design Awards 2011sponsored by iF International Forum Design GmbH inHanover, Germany. iF Product Design Awards werepresented to the company’s European specificationKirigamine Zen room air conditioner and to its SJ-DSeries spindle motor. The Kirigamine Zen air conditioner wasrated highly for its eco-friendly energy efficiency and its cleanand elegant design. The SJ-D spindle motor scored highlyfor achieving a 25 percent reduction in energy loss over itspredecessor as well as for its compact and lightweight designresulting from the consolidation of component parts and from a43 percent reduction in the amount of copper used.■ http://www.ifdesign.de/beitragsdetails_e.html?offset=0&sprache=1&award_id=214&beitrag_id=65736■ http://www.ifdesign.de/beitragsdetails_e.html?offset=1&sprache=1&award_id=214&beitrag_id=65358Mitsubishi Estate is to participate in a joint project withCapitaLand Residential Singapore Pte. Ltd. – a subsidiary ofCapitaLand Ltd., one of Asia’s largest real estate companies – todevelop condominium complexes in Singapore. The new projectinvolves the development of two high-rise condominium buildings,each at least 36 stories in height, housing some 600 residentialunits with a total floor area of 58,786 square meters. The companywill acquire a 25 percent equity stake in the project by investing¥5 billion through its subsidiary Mitsubishi Estate Asia Pte. Ltd.The project boasts a primelocation in the BishanBISHAN TOWN CENTREdistrict of Singapore, aBISHAN STREET 14prestigious residentialBISHANarea that offers excellentMRT STATIONBISHAN BUStransportation convenience,INTERCHANGEone of the city’s largestparks and several wellestablishedschools.■http://www.mec.co.jp/e/news/pdf/mec110331_e.pdfNikon Ramps up Sales and Service Operations inThailand and BrazilNikon has identified Thailand and Brazil, which have bothdisplayed remarkable economic growth in recent years, asmarkets with the potential to continue growing strongly in the nearfuture. In Thailand Nikon has recently established a new subsidiaryNikon Sales (Thailand) Co., Ltd. to boost sales of digital camerasand other imaging products and to offer better after-sales service.Likewise, in Brazil Nikon has launched a new subsidiary Nikondo Brasil Ltda. to promote sales of digital cameras, microscopes,measuring instruments and to raise the level of its after-salesservice. The new local affiliates will help promote more strategicmarketing and effective advertising to strengthen and expandNikon’s presence in the two countries. Both new subsidiariesstarted operations in April.Nikon Sales (Thailand) Co., Ltd.■■Overview of the Bishan DistrictNikon do Brasil Ltda.http://www.nikon.com/news/2011/0404_01.htmhttp://www.nikon.com/news/2011/0427_01.htmSimulation Technology EnablesLaparoscopic Surgery RehearsalsMitsubishi Precision, working with the Yokohama CityUniversity and RIKEN, Japan, is developing a simulator formission rehearsal laparoscopic renal surgery. The simulatorwill allow the surgical team to plan and rehearse operations onthe basis of individual patient’s anatomical features, therebycontributing to higher success rates and better safety for thisdifficult operation.From CT and MRI images the simulator uses CG technologyto generate 3D models showing the shape and size of internalorgans, the number and direction of blood vessels, and the sizeof the tumor to be removed. These models enable surgeons touse virtual surgical instruments in a 3D image environment withtactile feedback when instruments touch organs or when tissueis cut through.Clinical application development of the simulator is currentlyfocused on the kidneys but, with completion just around thecorner, Mitsubishi Precision also has its eye on liver, digestivetract and other keyhole surgery rehearsals.Right: Multiple PCs configured into a supercomputer.Left: Virtual surgical instruments.Mitsubishi PrecisionEst.1962TOC Ariake, East Tower 13F, 5-7, Ariake 3-chome, Koto-ku, Tokyo 135-0063Mitsubishi Precision Co., Ltd. is one of the leading simulationmanufacturers of flight, ground, maritime and civil solutions inJapan and greatly support operational training and educationfor safe driving. We also supply a variety of electronicequipments for aircraft and space applications as well assophisticated parking lot management solutions.■ http://www.mpcnet.co.jp2 3

More magazines by this user
Similar magazines