Yogurt - KeHE Distributors, LLC

that olives do have some fat, but it's the incredibly healthymonounsaturated variety. Monounsaturated fats have beenfound to reduce the risk of atherosclerosis and increase HDL(good) cholesterol.Along with monounsaturated fats, olives are richin vitamin E, a fat-soluble antioxidant that neutralizesdamaging free radicals, along with polyphenols andflavonoids, which have anti-inflammatory properties.A look at the numbers…It is great to talk about how tasty the summer essentialsof pickles, relish and olives. It’s also nice to mentiontheir health benefits. As a retailer, I’m sure you are alsowondering about the “health” benefits these summeressentials can provide for your bottom line, too. Whenyou look at the dollar sales generated by Pickles, Relishand Olives in the last 52 weeks ending March 17, 2012,they contributed some $102+MM dollars and showed aslight increase of 1.0%. I’ll take it! One percent of$102MM is still one million!And when I took a look at the latest Mintel report onthe condiment category that came out in August 2012, Iwas pleasantly surprised to know that the Pickles, Relish andOlives subcategory is the largest subcategory for condiments.And they’ve shown and in the last five years have shown an8% growth!I’ve taken a look at these categories here at KeHEand how they are performing; and I’ve recently completedsome optimized planograms to ensure you are getting yourfair share of dollars. You have to remember, not only areconsumers looking for healthfulness, they are also looking foruniqueness. The optimized set that I’ve recently completedcovers it all. There are the staples (for our space – not thenational brands) and there are some new, interesting andunique brands and items, including Mezzetta, Giuliano’s,Sechhler’s, Harold’s and Wickles, just to name a few.To get more information, including the latest categoryreview and optimized planogram to help enhance your“summer essentials,” please do not hesitate to contact yourKeHE account representative or you can even contact medirectly at maria.reyes@kehe.comSources cited: AC Nielsen 52 weeks ending March 17, 2012; Mintel, Condiments, US – August 2012; www.ehow.comMay/August 2013 ONTREND 39