Multichannel Retailing - Mahindra Satyam

HARNESSING
efficiency
DRIVING
growth
DELIVERING
excellence

Foreword
In an environment characterized by high selling costs, working capital crunch and
uncertain consumer spend projections; retailers and consumer goods manufacturers
are compelled to consider re-prioritization of the traditional technology strategies
including expenditure in the areas of IT application acquisition, development,
support, and maintenance.
Leading reports on Information Technology (IT) strategy and spending affirm
the continuing importance of IT for strategic success. Top CXOs want IT to serve
business strategy better, but current performance still falls short of expectations.
In the course of re-prioritization of strategies, improving efficiency and effectiveness
of business processes have become the top two IT priorities for organizations
while planning for the annual budget.
So what do efficiency and effectiveness mean? Effectiveness asks the question
“which one of these things should I do?” This is especially pertinent in the current
economic environment, when you can’t fund everything. Efficiency is now the
priority, and the key question a business needs to ask is, “Is this the right one to
do and am I doing it in the right way?” Technology has to be not only efficient,
but also effective to address business needs and challenges.
This brochure demonstrates the above theme through experiences we have had
with our customers across the retail enterprise and in core process areas such
as Multi Channel Retailing, Merchandizing Operations, Supply Chain Management
and Product Life Cycle Management for Private Labels. We hope that the
information provided herein offers our readers a perspective on business and
related technology imperatives required to bring about “Efficiency & Effectiveness”.
The theme discussed here is a trend that is being adopted by corporations
across the globe.
We would like to invite you for a discussion.
Shiv Ajagane
Vice President - Industry Solutions
Retail Practice

Contents
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Retail Enterprise Information Management Systems (REIMS)
Multi Channel Retailing
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Brick & Mortar Stores
Ecommerce
Mobility Services
Merchandising Operations
Supply Chain Management
Product Development

Retail Enterprise Information Management Systems (REIMS)
Advances in the Market Place
Our experience in dealing with retail
industry leaders and reports from key
analysts indicate trends in real time decision
support systems, predictive analytics, social
analytics, clienteling (customer) analytics,
pervasive analytics, cloud analytics, data
management, downstream data driven
analytics and scalable analytics.
Real Time Solutions Enabled by
Mahindra Satyam’s Platform
Analytics
The model comprises of
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Enterprise-wide analytics solution for retailers
powered by iDecisions (Mahindra Satyam’s
reusable framework)
• Built on best practices using comprehensive
set of business process areas for
retailers. The framework is SCOR
compliant with a comprehensive data
model (ARTS compliant) that addresses
scalability and flexibility requirements for
benchmarking and reporting
• Rapid / Fail safe implementation methodology
Full suite of Business Intelligence, Data
Management and Data Warehousing
components with On-Demand Managed
services available on a Cloud Platform
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Experience Highlights
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Mahindra Satyam has developed a real time analytics
solution with a robust architecture that
helped a Fortune 100 Retailer in cutting down
the replenishment time for their online grocery
business by > 10 hours thereby ensuring on
time delivery to consumers. It has facilitated
real time decision making by eliminating data
islands & repetitive collection process
Helped a Fortune 10 company achieve >95%
data quality resulting in improved & informed
decision making with acknowledged savings of
>5 mn USD
Mahindra Satyam has worked with a leading
retailer in Africa to identify potential targets for
product portfolio rationalization. This was done
by analyzing sales trends that led to identifying
SKUS with high volatility and low sales. Benchmarking
existing performance in supply chain
against industry performance helped identify
areas for improvement and reconfigure threshold
levels for effective monitoring

“The basis of competition for winning companies in
today’s economy is supply-chain superiority” – Analyst
REIMS benchmarks with Industry Best Standards!
“If you don’t first determine where the gaps are in your business
process areas, you might be shooting blindly“ – Analyst
REIMS get it right for you!
This is the result of a lot of work and co-operation from the DW, Integration, ODS and
Replenishment Teams...Well done everyone - it went so smoothly I almost forgot that
it went live yesterday! First time the store reports are available for tonight’s fill RIGHT
NOW - about 10 hours earlier than before, and in plenty of time for the stores to assess
the situation and plan for the evening replenishment shift
- Project Manager for Direct business: Large European Retailer
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Multichannel Retailing - Brick & Mortar Stores
Advances in the Market Place
Our experience in dealing with industry leaders
indicate trends in: Mobile POS, NextGen
POS, advanced payment features, loyalty
management, shelf space allocation, store
productivity, retail execution of promotional
events, and checkout efficiency.
Enabling Retailers Meet Stringent
Customer Satisfaction
• Fully enabled POS and BOS testing labs
in the Retail Solution Center to help customers
manage changes in seamless fashion with
“Right First Time” execution in the production
environment
• Home-grown POS framework –
“Retail Sigma” for quick deployment
• eLearning package suite specifically
designed for store operations ramp-up for faster
on-boarding of personnel to meet the peak
hours and seasonal demand
Experience Highlights
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Leading US Fortune 50 electronics retailer -
Development and deployment of custom POS
solutions in multiple European geographies.
Successful execution under stringent timelines
meeting complex geo specific requirements
through dedicated POS testing labs and COEs
Helped a global Fortune10 company with
3000+ convenience stores across the globe to
support its clients 24 x 7 with real time decision
making features like pricing analysis & modeling,
loyalty management, promotion management,
integration with corporate systems with
100% availability during business hours
“We would like to take this opportunity to thank Mahindra
Satyam associates for bringing in the right skill, attitude &
professional service to co-develop the unique bolt-on solutions
for this leading Pharma retailer in South Africa”
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- Director – Leading POS solution product company

Multichannel Retailing - eCommerce Channel
Advances in the Market Place
Agile commerce, multi modal order /
delivery mechanism, web analytics,
synchronized data management across
channels, social media, channel
integration, emerging concept of
composite channel
Our Assets
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Best Practices in handling Online Strategy
that includes Usability Analysis, Competitive
Analysis, Search Engine Optimization (SEO),
Predictive analytics, Channel effectiveness
Proven expertise in ensuring Web Channel
Effectiveness, Contact Center Optimization
and Perfect Order Fulfillment
Partnerships with leading ecommerce product
vendors
Experience Highlights
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9 years of strategic relationship with a Global
Fortune 100 electronics retailer in providing
end-to-end B2B and B2C eCommerce solution.
Services span Development, deployment,
content management, integration and 24*7
support across the globe.
Design, development and implementation of
multi-pronged eCommerce solution with catalog
manager, virtual wallet based micro transaction,
social media and payment integration with
Level 4 SaaS (Scalable, Configurable, Multi-tenant)
feature for a leading gaming retailer
Enabled single business view across business
portfolio for a Specialty Retailer’s eCommerce
based pleasantries business. Multiple eCommerce
platforms were integrated into a single
platform to provide “One Version of the Truth”
“I am impressed by the Mahindra Satyam associates unwavering commitment to us
as a customer and the continued delivery of high quality work. This reaffirmed to me
why we chose Mahindra Satyam in the first place. It is all about the people. Mahindra
Satyam has very talented, highly skilled, motivated and committed professionals. This
is also one of the primary reasons, why we chose to continue with MahindraSatyam
as our long-term strategic partner.”
- Vice President & CIO – Rewards / Recognition Major
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Multichannel Retailing - Mobility Services
Advances in the Market Place
Agile commerce, Mobile payments, NFC’s,
brand sites optimised to mobile devices,
smart phone adoption, mobile marketing,
digital analytics, mobile applications in
social media and gaming
Digital Strategy for Your
Enterprise Mobility Needs
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Communication Enabled Business Transformation
(CEBT) services from Mahindra Satyam’s Business
Value Enhancement (BVE)Group
Mahindra Satyam’s own Unified Mobility Platform
(UMP), Capabilities on HTML 5.0
Comprehensive solutions that cover commerce,
marketing and operations apart from client specific
mobile applications spanning varied technologies
Innovative Value Added Services (VAS) - Assets and
Solutions (representative)
• E- couponing solution for retailers
• Secure, device independent, technology agnostic,
Near Field Communication (NFC) based solution
that enables mobile payment across different
channels including storage and access capabilities
for digital loyalty cards, Id cards etc.,
• Zip-Zap-Zoom POC – A customized solution
for grocery retailers with functionalities such as
mobile ordering and multiple delivery /payment
options
• Mobile based asset management, order
management, route management, routing,
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customer call planning, monitoring contractual
obligations and real time sync up with corporate
systems for managing approval processes
iPad based solution for Quick Serve Restaurants
that converges all restaurant food and beverage
ordering systems
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Experience Highlights
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Helped a major APAC retailer in improving
the conversion rate of coupons through an
E-couponing solution thereby increasing the footfall
in stores
Strategic partner for a leading US Fortune 50
electronics retailer in development, testing
and deployment of a Mobile POS solution that
includes smart phones, across 1200+ stores in
the US using a rapid implementation approach
Helped a global Fortune 50 FMCG player manage
their assets, automate sales force, manage
customer feedback and sync up with corporate
systems in real time through mobile applications
“Mahindra Satyam’s solution truly suits the
purpose of our mission and objectives in providing
unique customer experience –
‘In room integrated technology on iPad / iPod
Touch’ controlling every aspect in hospitality
including Innovative hotel check-in through
Microsoft Surface Technology at Hotel Reception,
Security Vision & remote door unlocking
through iPad, temperature control, , view of
their hotel expense, internet browsing,
interactive television, Movie / Music on
demand, online shopping linked to the souk
(market place) of the village and several
minute features like curtain adjustment in the
room & controlling mood lighting features.”
CIO – Large sports, retail and hospitality
leaders in the Middle East

Merchandising
Advances in the Market Place
Internationalization, rationalization of
categories and SKUs, optimization of
pricing/markdowns, advanced store
replenishment & platform consolidation
are some of the key trends that we see
with our clients
Investments on Successful “Speed-to-Market”
Solutions
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Retail Xpress Solution (based on the leading Oracle Retail V 13)
• Retail Xpress draws on Mahindra Satyam’s experience in the
retail sector to provide a framework for a comprehensive set of
business processes involved in managing international growth.
The ‘plug and play’ retail solution provides a range of features
which not only address core business processes such as sourcing
and merchandising but also comes with new features such
as Master Purchase Order and International Supply Chain.
• Retail Xpress also comprises of pre-configured tools and scripts
to help retailers achieve faster Return On Investment, improve
productivity and enable retailers to reduce time to market.
• The solution provide templates to help clients with a range
of processes from managing workflows, tracking and maintaining
stock in international locations to global merchandise
restrictions, tariffs and duty.
• Retail Xpress also allows the user to perform workflow tasks in
an integrated environment to provide greater visibility across
different departments and levels within an organization.
FASTtRACK Solution for Hypermarkets (based on SAP Retail Best
Practices V2.600)
• FASTtRack solution on IS Retail helps retailers improve
• Multi-channel efficiency
• Promotions and merchandise turnover
• The solution
• Closely integrates financials, planning, buying, supply
chain, store and multi-channel
• Contains pre-configured SAP building blocks supporting
retail business processes including pre-built reports and
analytics
• Includes plug-ins and process integration for SAP POS and
other third party POS solutions
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Experience Highlights
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Built a platform for international expansion
by successfully rolling out a stateof-the-art
retail merchandizing solution
in over 15+ countries for a leading USbased
apparel retailer
First single instance implementation of
Oracle Retail V 13
Development and support of Mission
Critical Applications including
Direct and cross dock
Order Management and Cost Price
Management for a leading Grocery Retailer
in Australia
’Not only was the implementation a
success, but the 30 day survey distributed
to all the users returned a greater
than 80 % end user satisfaction with
the system, … this is an outstanding
achievement just 30 days post go-live’’
- CIO of a Leading Fashion
Apparel Retailer

Supply Chain Management
Advances in the Market Place
Fulfillment centers, demand driven
supply chain, agility to scale up / down with
demand trend, collaborative S&OP,
transportation optimization, activity based
costing and ability to arrive at the total landed
cost accurately, supply chain visibility,
analytics on volume shift across channels
Driving Superior Business Performance
Through Supply Chain Excellence
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Consulting Services – Supply chain strategy & performance,
supply chain process excellence covering areas such as Fleet
Optimization, Process Harmonization, Network Strategy
Design, Warehouse Management, Planning & Forecasting
“EQUAZION” – Performance analytics solution that enables
strategic & tactical decision making in supply chain strategy,
inventory optimization and cost-to-serve
Supply chain solution center for retailers with best-of-thebreed
products, accelerators and tools to simulate, build
POC’s on supply chain planning and optimization scenarios
Supply chain analytics solution powered by iDecisions
(A Mahindra Satyam IP)
OTM Xpress – Pre-configured supply chain visibility solution
enabled by Oracle Transportation Management
Niche supply chain capability in trading activities for retailers
enabled by GTM (Global Trade Management)
Regulatory compliance, legal trading conditions monitoring
and reporting through GTS (Global Trade Solution)
Sustainable SCM and Logistics solutions – Carbon &
fuel analytics solution, reduction of empty miles, energy
efficiency
Experience Highlights
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Helped a large Europe based Global
Fortune 100 retailer in gaining complete
supply chain visibility (PO trigger to goods
receipt at stores) and arrive at the factory
gate pricing model. Improved on-time
delivery by 14%, reduced cost per case
by 10%
Unraveled opportunities in improving
customer service level, improve forecast
accuracy levels, optimise supply chain
costs and reduce inventory levels through
a consulting led engagement for a leading
retailer in South Africa.
Helped a US Fortune 100 protein
major reduce the transportation spend by
5-6% with a grounds-up transportation
optimization solution
“Congratulations on implementing the inbound PO & passing UAT first
time round…we reviewed the reports today and were very impressed
with the results. Appreciate all your hard work.”
Project Manager – Supply chain visibility- Leading European Retailer
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Product Development
Advances in the Market Place
Innovation management, product lifecycle
management for private labels, green
products, sustainability, engineering
solutions, time-to-market, regulatory
compliance, consumer analytics
Accelerating and Sustaining
Innovation in New world,
New Possibilities
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End-to-end PLM solutions from consulting,
blueprinting, product evaluation, designing
the roadmap, implementation, and post implementation
support to Engineering solutions –
Artto- Part
Engineering solutions – Art-to-Part
Sustainability solutions delivering compliance,
cost reduction & competitive advantage
• Integrated Carbon and Fuel analytics
solution
• Engineering solutions in Energy
management and equipment design
• Packaging development, testing
solutions on green initiatives
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Design, develop and implement
sustainability reporting
Analytics & reporting
Experience Highlights
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For a global Fortune 150 FMCG major - designed
and implemented a solution for “Ideation to
Realisation” thereby improving the stage gate
process and logical decision making to the end
Designed and built a product lifecycle management
solution for the private label range of
confectionary for a large Fortune 100 retailer
Helped a global Fortune 200 nutrition and wellness
giant cut down the design element of
packaging by >60%, achieve 100% accuracy
in proof reading, 100% compliance in process
and IT security audits for proprietary and client
confidential information
“I am very pleased with the progress. The team has worked
tirelessly until the last minute…. Now we have a fantastic package
to accelerate the innovation cycle as per the needs of R&D business.
I want each one of you to be proud of your work. You all have shown about
what a high performing team can do’’
- Head of Innovation center, Global FMCG major
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About Mahindra Satyam
We are Mahindra Satyam (OTC: SAYCY), a leading information, communications and technology (ICT) company providing
top-class business consulting, information technology and communication services. Leveraging deep industry and functional
expertise, leading technology practices and a global delivery model, we enable companies achieve their business
goals and transformation objectives.
We are powered by a pool of talented IT and consulting professionals across enterprise solutions, client relationship management,
business intelligence, business process quality, operations management, engineering solutions, digital convergence,
product lifecycle management, and infrastructure management services, among other capabilities. Our development
and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore and Australia
serve numerous clients, including several Fortune 500 companies.
We are part of the $12.5 billion Mahindra Group, a global industrial federation of companies and one of the top 10 business
houses based in India. The Group’s interests span automotive products, aviation, components, farm equipment, financial
services, hospitality, information technology, logistics, real estate and retail.
Contact us
For more information, write to RFI@mahindrasatyam.com
Scan the code or follow the link to request for a Solution Demo
http://www.mahindrasatyam.com/industry-offerings/retail-and-CPG-solutions/
business-benefits.asp
www.mahindrasatyam.com