Ecotourism Australia Certification Logo Guide ECO Certification ...

Ecotourism Australia Certification Logo GuideECO CertificationWant to help the environment while you are on holidays? The ECO Certificationlogo means that you are guaranteed to experience a genuine and authentic tour,attraction or accommodation that looks after the environment. The ECOCertification program assures you that certified products are backed by acommitment to sustainable practices and provides high quality nature-basedtourism experiences.Nature TourismTourism in a natural area that leaves minimal impact on the environment.EcotourismTourism in a natural area that offers interesting ways to learn about theenvironment with an operator that uses resources wisely, contributes to theconservation of the environment and helps local communities.Advanced EcotourismAustralia's leading and most innovative ecotourism products, providing anopportunity to learn about the environment with an operator who is committedto achieving best practice when using resources wisely, contributing to theconservation of the environment and helping local communities.ECO Certified businesses are also welcome to display the Business Accreditation Tick.EcoGuide CertificationEcoGuides are tour guides committed to being a master of knowledge in theareas they take you and dedicated to providing an authentic experience. TheseEcoGuides not only know how to ensure your adventures in the Australianwilderness have minimal impact on the environment, but are very wellexperienced and have a passion for all things nature.

Respecting Our CultureROC Certified businesses are committed to protecting cultural authenticity andintegrity, developing sound business practices, environmental protection andacknowledges Indigenous peoples spiritual connection to the land and water.The Respecting Our Culture program also encourages the tourism industry tooperate in ways that respect and reinforce the living cultural heritage and livingcultures of Indigenous Communities.ROC Certified businesses are also welcome to display the Business Accreditation TickClimate Action CertificationLooking for a carbon-friendly holiday? Look for the Climate Action Certificationlogo. Businesses carrying this logo have made a commitment to minimising theirimpacts on climate change through a range of energy and emission reductionstrategies.Climate Action BusinessBusinesses have undertaken a set of adaptionand emissions reduction actions but are not necessarily measuring theircarbon footprintClimate Action InnovatorBusinesses have undertaken a set of adaptionand emissions reduction and are auditing and measuring their carbonfootprintClimate Action LeaderBusinesses have incorporated strategic climate change responses across allrelevant levels of business planning and operations. They are measuring andauditing their carbon footprint via a creditable system and have undertakenan advanced level of adaptation, emissions reduction and offsetting and areworking towards becoming carbon neutral.

Marketing and Use of Ecotourism Australia’s Certification LogosThe Climate Action and Respecting Our Culture logos may only be used for businesses thathave been certified through these programs. The logo may be used on the businesses website, brochureor other marketing collateral.At no stage shall a business infer that a parent, sister or subsidiary company is certified unless anapplication has been approved for each business – or all businesses as a whole.The ECO Certification logo may be located only alongside products that have gained certification. Ifthe certification logo is used on the front cover of a brochure/website containing both certified and noncertifiedproducts, the logo must always be accompanied by an asterisk and the following statement:“* this symbol denotes products that have gained certification under the ECO Certification Program.”In the case of visual electronic media (e.g. television), the ECO Certification logo may be identified onlyalongside certified products. Operators must not imply that all products are equally certified if that is notthe case. In the case of audio electronic media (e.g. radio), certified products may be identified, but theaudio script must not imply that all products promoted are certified.If products are not certified at the same level, the certification logo of the lowest level may be displayed onthe front cover with an asterisk and a statement “*this symbol denotes products that have gainedcertification under the ECO Certification Program”. Alternatively, the generic ECO Certified tourism logobelow may be used where there are multiple levels of certification achieved. The appropriate level logomay be displayed alongside relevant products.The EcoGuide logo may be used to advertise that products always use the services of an EcoGuide. Inthe case where not all guides are certified EcoGuides, there must be no inferring that all tours areconducted by certified EcoGuides. In this instance the logo must be accompanies by an asterisk with thefollowing statement: “*not all tours are conducted by certified EcoGuides”ECO and ROC Certified businesses are also welcome to display the Business Accreditation Tick.Because this part of the accreditation is business specific, you can include this logo anywhere in yourmarketing material.