Sales Office Europe, Africa, Middle East, Asia And - Cosmoprof ...

Unveiling the NEW and IMPROVED 2008 floor plan layout.
Visitor Registration Information
Visitors will be able to register and purchase show tickets
beginning March 1, 2008:
On line at www.cosmoprofnorthamerica.com
Phone (within US) 800-630-3603
Phone (outside US) 916-774-8682
Fax 916-774-8652
Travel Reservation Information
Cosmoprof North America offers preferred pricing on airline, hotel
and car reservations to all participants. Reservations can be made
by calling:
Phone (within US) 800-826-8133
Phone (outside US) 310-590-4713
Fax 310-649-3554
CREDITS
Marketing & Promotion: SoGeCos S.p.A – Milan – Italy – Tel. +39.02.796.420 – Fax
+39.02.795.036 – sogecos@cosmoprof.it
Sales Office US, Canda, Mexico: PBA – Scottsdale, AZ – USA – Tel. +1.480.281.0424
– Fax +1.480.905.0708 - cpnainfo@probeauty.org
Sales Office Europe, Africa, Middle East, Asia and South America: Fairsystem
International Exhibition Services S.p.A – Bologna – Italy –
Tel. +39.051.282.848– Fax +39.051.282.895– fairsystem@fairsystem.it
COSMOPROF NORTH AMERICA 2008
6 th EDITION - JULY 13-15 - LAS VEGAS, MANDALAY BAY
www.cosmoprofnorthamerica.com
The B to B event
Ph Bruno Juminer/Mondadori

DEVELOP DOMESTIC AND INTERNATIONAL BUSINESS BY
TAKING PART IN COSMOPROF NORTH AMERICA 2008
The premier beauty event exclusively dedicated to business-to-business activities in the US marketplace.
The only event of its kind encompassing all beauty
sectors. Four pavilions, hundreds of resources,
all located in one venue. Qualified visitors from
US and abroad. See and be seen at this must
attend event.
“Sybaritic has been participating in Cosmoprof North America
since the first show in 2004. The event has grown in quantity
and quality of attendance each year. CPNA is the only USA beauty
show that draws major national and international distribution
groups. We have signed with at least one major distribution partner
each year of the show. The national media coverage of the event has
also been greatly beneficial. We have received national publicity the last two
years due to our participation in CPNA, which is an invaluable commodity.
CPNA has become a staple of our domestic event participation.”
Nate Rolek, Event Manager
Sybaritic, Inc.
“I have not missed a BBSI / Cosmoprof North America show for 33 years. I
attend for 4 reasons: It allows me a chance to plan our promotional calendar
for the next 6 months with my current manufacturers; it allows me a chance
to view my competitors new promotions; it allows me a chance to look for
new lines; it is an opportunity to network with my peers and learn what is
working for them.”
Bob Peel Jr, President
Peelʼs Salon Services
“Cosmoprof North America is one of the most important events we
have in the beauty industry. I have attended every show since
1979 and owe a large part of our continuous growth to
the opportunities afforded us by attending this event.
There is no better way of networking, strengthening
relationships or learning about our business than
attending Cosmoprof North America.”
Harlan Kirschner, President
The Kirschner Group, Inc.
Connect
More than 25,000 highly qualified decision
makers over the course of the 3-day event
in 2007 met with 699 exhibitors from 32
countries on a net surface of 16,120 sqm
(173,514 sqf).
Quality Visitors come to see new products and ideas.
The best distributors, retail buyers, manufacturer
reps, buyers from manufacturing companies, OTC,
Chain Salon and Spa Owners are in attendance.
▶ International Buyer Program
This value-added benefit is a Cosmoprof proprietary
program open to all exhibitors. Pre-qualified
distributors from predominantly high growth
international markets are invited to come and attend
face to face pre-scheduled private meetings with
exhibitors. With a dedicated lounge and meeting
room space, this opportunity is available and invaluable
to all exhibitors who can develop international business
through their participation in Cosmoprof North America.

2008 marks the grand unveiling of:
▶ An expanded
floor plan layout
- where all pavilions
are enlarged, more
avenues and main
aisles are created
and major points
of attraction are
strategically placed
to enhance foot
traffic throughout
the entire show floor
area. Check out the
map on back cover
for the new layout.
▶ On Floor
Meeting Rooms
– located on the show
floor throughout
the perimeter of
pavilion D, these
private meeting
room spaces allow
exhibitors to conduct
uninterrupted
pre-scheduled “by
appointment only”
meetings with VIP
guests. They can
be customized to
best serve each
exhibitorʼs needs yet
they afford visibility
and the ability to
enjoy being a part
of this once a year
industry event.
▶ Emerging
Beauty Area
- a special focus
area created as a
result of ongoing
communication with
our visitors and
exhibitors that will
allow small start-up
companies lacking
financial resources
or trade show
expertise to
showcase their new
products and ideas
alongside bigger
players.
▶ OTC Program
– based on industry
feedback, this program
is developed to cater
to the needs of the
OTC decision makers.
Supported through an
extensive marketing
and PR campaign,
the initiative will
bring in high quality
members from the
OTC community. Last
year the OTC visitors
attendance doubled
compared to the
previous
year.
®
Inform
Get inspired, learn something new and hear success strategies
of players from within different sectors of the beauty
industry. The organizers working closely with key trade
media publications from within each industry sector are able
to bring in industry leaders who come to share their insights
and expertise as part of top rated educational conferences.
WWD Womenʼs Wear Daily – Retailer Conference featuring
headliner names from the specialty retail market.
CPC Packaging Magazine – Going Green: Which Sustainable
Package Is Right for Your Beauty Brand? Green packaging is todayʼs
hottest topic - but how do you know which materials are truly
sustainable?
Private Label Magazine – Secrets to developing a
successful private label business. With insights from
major private label players.
Dayspa Magazine – Vendors & Spa: Greener together
Beauty Store Business Magazine – Biggest Mistakes
& Ways of Successfully Overcoming Them: special
focus on practical matters of how to develop new
business strategies to maximize profits.
Network
A full calendar of events to allow industry members to
re-connect and make new contacts.
Get Together Party:
July 12, 2008 • 7:00 pm – 9:00 pm
PBA Annual Business Forum:
July 13, 2008 • 8:00 am – 10:00 am
With special key note speakers James Carville
and Mary Matlin
North American Hairstyling Awards NAHA 19:
July 13, 2008 • 6:30 pm – 11:00 pm
Learning Lounge:
July 13 & 14, 2008
A new PBA initiative aimed at top salon owners
City of Hope: Spirit of Life Award:
July 14, 2008 • 6:30 pm – 11:00 pm
ICMAD Legislative Update:
July 15, 2008 • 8:30 am – 10:00 am

ALL BEAUTY SECTORS COVERED AND ORGANIZED INTO
FOUR MAJOR PAVILIONS.
Pavilion A:
Cosmetics & Personal Care.
Surface of 4,000 SQM
(43,055 sqf).
A comprehensive section covering all products
distributed at retail – skincare, makeup, fragrances,
accessories.
Houses the ultra-sophisticated “Discover Beauty” area – a
platform where NEW, INNOVATIVE BRANDS ready to launch to
market are positioned in a luxury modern setting. Exhibitors
who qualify to be part of DISCOVER BEAUTY meet one on
one as part of pre-scheduled meetings with influential US
retailers.
An all‐inclusive program that offers a comprehensive package
ready‐stand modern lounge, guaranteed appointments with
elite retail buyers plus unlimited access to our PR and
marketing team to maximize your exposure.
To qualify a brand must be new to US market, financially
secure to ensure distribution rollout costs, sophisticated
and unique.
This innovative program is created specifically for
fashion forward retailers seeking newcomers to
beauty poised to become the next “it” brand.
“The program was more than I expected. The event made
it possible for me to meet and negotiate with top US and
international companies. Because of Cosmoprof, Beauty
Brazil is now becoming recognized all over the world and
we get email inquiries from diverse locations such as Asia,
Africa, India, Israel and South America. All of this was made
possible by our first show at Cosmoprof North America in Las
Vegas. We are now on the fast track to success.”
Salah Alayube, President Beauty Brazil
For more information contact Ms. Daniela Ciocan:
daniela.ciocan@sogecosamericas.com
National and Group Pavilions are scattered throughout this
pavilion, a big draw for visitors wanting to see international
beauty trends. National and Group Country Pavilions
currently announced for 2008 are Australia, designated
country of focus, Brazil, China, France, Italy and
Taiwan. Stay tuned for more official announcements
and confirmations... itʼs going to be an even stronger
international country presentation showing.

ALL BEAUTY SECTORS COVERED AND ORGANIZED INTO
FOUR MAJOR PAVILIONS.
Pavilion B:
Packaging, Contract
Manufacturing & Private
Label.
Surface 1,800 SQM
(19,375 sqf).
A pavilion devoted to the suppliers serving the beauty
industry for raw & semi-processed material providers,
contract manufactures, package suppliers as well as POP
display manufacturers.
The pavilion will contain an entire area dedicated to Contract
& Private Label manufacturers created to emphasize this
industry sector.
Beauty Match, the online matchmaking directory will be
located in the Packaging Lounge a great free service offered
to all buyers and visitors.
Plus the Madison Conference Room will be located
nearby the Packaging Lounge, host to seminars
from CPC Packaging Magazine and Private
Label Magazine.
Pavilion C:
Wellness and Spa.
Surface 2,100 SQM (22,604 sqf).
Focused exclusively on business to business
activities this is the best place to launch and
establish connections for companies interested in
the spa & wellness sector.
Debuting for the very first time – DISCOVER BEAUTY SPA in
cooperation with LAS VEGAS SPA ASSOCIATION. Participants
will enjoy one-on-one prescheduled meetings with decision
makers from the largest spas in the US as well as prominent
floor location with unsurpassed visibility to all show visitors.
For more information contact Ms. Daniela Ciocan:
daniela.ciocan@sogecosamericas.com

ALL BEAUTY SECTORS COVERED AND ORGANIZED INTO
FOUR MAJOR PAVILIONS.
Pavilion D:
Professional Hair, Nail & Tools.
Surface 8,220 SQM
(88,479 sqf).
The exclusive B2B premier event where manufacturers
come to showcase professional hair care, haircolor, styling
products, accessories, implements, tools, equipment,
furniture, sundries and everything else found in the
salon world.
Housing the Emerging Beauty Area this is a special brand
new floor addition. It is an area made up of custom spaces
offered at lower rates to allow small companies to display
their products; this section is only open to NEW exhibitors
who have never participated in any previous Cosmoprof
North America event. Limited space assignment.
Lexington Conference Room located within this
pavilion will be dedicated to educational
events created specifically for the
professional beauty industry.
Cosmoprof North America delivers a powerful marketing
campaign refined to support exhibitors in achieving maximum
exposure.
International Marketing Initiatives
▶ Media advertisements placed in all major trade
magazines within US and key international markets
▶ Direct mail campaign geared to beauty industry
professionals from within all sectors – spa/
wellness, cosmetic & toiletries finished products,
packaging, contract manufacturing and private
label manufacturers
▶ A monthly email newsletter sent to the worldwide
Cosmoprof database containing show updates and
exhibitor profiles - a sure way to promote your company
well before the show date
▶ Exposure on www.cosmoprofnorthamerica.com
the beauty portal visited by thousands of industry
professionals
Special Client Recognition Programs
▶ Preferred Rate Card Program allows each exhibitor to offer
50% off regular entrance ticket price to a select number of
clients
▶ VIP Buyer Invitation Cards are offered to each exhibiting
company to extend to five key contacts for complementary
entrance on the show floor
Public Relations Campaign
Media from both consumer and trade publications
come to cover the latest products and beauty trends.
International and domestic print, TV and internet
coverage are an added bonus to exhibitors.
The 2007 event was covered live
in the national TV morning show
“Today Show” and select brands were
featured in the coveted beauty book
“Lucky Magazine”.