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Unveiling the NEW and IMPROVED 2008 floor plan layout.

Visitor Registration Information

Visitors will be able to register and purchase show tickets

beginning March 1, 2008:

On line at www.cosmoprofnorthamerica.com

Phone (within US) 800-630-3603

Phone (outside US) 916-774-8682

Fax 916-774-8652

Travel Reservation Information

Cosmoprof North America offers preferred pricing on airline, hotel

and car reservations to all participants. Reservations can be made

by calling:

Phone (within US) 800-826-8133

Phone (outside US) 310-590-4713

Fax 310-649-3554

CREDITS

Marketing & Promotion: SoGeCos S.p.A – Milan – Italy – Tel. +39.02.796.420 – Fax

+39.02.795.036 – sogecos@cosmoprof.it

Sales Office US, Canda, Mexico: PBA – Scottsdale, AZ – USA – Tel. +1.480.281.0424

– Fax +1.480.905.0708 - cpnainfo@probeauty.org

Sales Office Europe, Africa, Middle East, Asia and South America: Fairsystem

International Exhibition Services S.p.A – Bologna – Italy –

Tel. +39.051.282.848– Fax +39.051.282.895– fairsystem@fairsystem.it

COSMOPROF NORTH AMERICA 2008

6 th EDITION - JULY 13-15 - LAS VEGAS, MANDALAY BAY

www.cosmoprofnorthamerica.com

The B to B event

Ph Bruno Juminer/Mondadori


DEVELOP DOMESTIC AND INTERNATIONAL BUSINESS BY

TAKING PART IN COSMOPROF NORTH AMERICA 2008

The premier beauty event exclusively dedicated to business-to-business activities in the US marketplace.

The only event of its kind encompassing all beauty

sectors. Four pavilions, hundreds of resources,

all located in one venue. Qualified visitors from

US and abroad. See and be seen at this must

attend event.

“Sybaritic has been participating in Cosmoprof North America

since the first show in 2004. The event has grown in quantity

and quality of attendance each year. CPNA is the only USA beauty

show that draws major national and international distribution

groups. We have signed with at least one major distribution partner

each year of the show. The national media coverage of the event has

also been greatly beneficial. We have received national publicity the last two

years due to our participation in CPNA, which is an invaluable commodity.

CPNA has become a staple of our domestic event participation.”

Nate Rolek, Event Manager

Sybaritic, Inc.

“I have not missed a BBSI / Cosmoprof North America show for 33 years. I

attend for 4 reasons: It allows me a chance to plan our promotional calendar

for the next 6 months with my current manufacturers; it allows me a chance

to view my competitors new promotions; it allows me a chance to look for

new lines; it is an opportunity to network with my peers and learn what is

working for them.”

Bob Peel Jr, President

Peelʼs Salon Services

Cosmoprof North America is one of the most important events we

have in the beauty industry. I have attended every show since

1979 and owe a large part of our continuous growth to

the opportunities afforded us by attending this event.

There is no better way of networking, strengthening

relationships or learning about our business than

attending Cosmoprof North America.”

Harlan Kirschner, President

The Kirschner Group, Inc.

Connect

More than 25,000 highly qualified decision

makers over the course of the 3-day event

in 2007 met with 699 exhibitors from 32

countries on a net surface of 16,120 sqm

(173,514 sqf).

Quality Visitors come to see new products and ideas.

The best distributors, retail buyers, manufacturer

reps, buyers from manufacturing companies, OTC,

Chain Salon and Spa Owners are in attendance.

▶ International Buyer Program

This value-added benefit is a Cosmoprof proprietary

program open to all exhibitors. Pre-qualified

distributors from predominantly high growth

international markets are invited to come and attend

face to face pre-scheduled private meetings with

exhibitors. With a dedicated lounge and meeting

room space, this opportunity is available and invaluable

to all exhibitors who can develop international business

through their participation in Cosmoprof North America.


2008 marks the grand unveiling of:

▶ An expanded

floor plan layout

- where all pavilions

are enlarged, more

avenues and main

aisles are created

and major points

of attraction are

strategically placed

to enhance foot

traffic throughout

the entire show floor

area. Check out the

map on back cover

for the new layout.

▶ On Floor

Meeting Rooms

– located on the show

floor throughout

the perimeter of

pavilion D, these

private meeting

room spaces allow

exhibitors to conduct

uninterrupted

pre-scheduled “by

appointment only”

meetings with VIP

guests. They can

be customized to

best serve each

exhibitorʼs needs yet

they afford visibility

and the ability to

enjoy being a part

of this once a year

industry event.

▶ Emerging

Beauty Area

- a special focus

area created as a

result of ongoing

communication with

our visitors and

exhibitors that will

allow small start-up

companies lacking

financial resources

or trade show

expertise to

showcase their new

products and ideas

alongside bigger

players.

▶ OTC Program

– based on industry

feedback, this program

is developed to cater

to the needs of the

OTC decision makers.

Supported through an

extensive marketing

and PR campaign,

the initiative will

bring in high quality

members from the

OTC community. Last

year the OTC visitors

attendance doubled

compared to the

previous

year.

®

Inform

Get inspired, learn something new and hear success strategies

of players from within different sectors of the beauty

industry. The organizers working closely with key trade

media publications from within each industry sector are able

to bring in industry leaders who come to share their insights

and expertise as part of top rated educational conferences.

WWD Womenʼs Wear Daily – Retailer Conference featuring

headliner names from the specialty retail market.

CPC Packaging Magazine – Going Green: Which Sustainable

Package Is Right for Your Beauty Brand? Green packaging is todayʼs

hottest topic - but how do you know which materials are truly

sustainable?

Private Label Magazine – Secrets to developing a

successful private label business. With insights from

major private label players.

Dayspa Magazine – Vendors & Spa: Greener together

Beauty Store Business Magazine – Biggest Mistakes

& Ways of Successfully Overcoming Them: special

focus on practical matters of how to develop new

business strategies to maximize profits.

Network

A full calendar of events to allow industry members to

re-connect and make new contacts.

Get Together Party:

July 12, 2008 • 7:00 pm – 9:00 pm

PBA Annual Business Forum:

July 13, 2008 • 8:00 am – 10:00 am

With special key note speakers James Carville

and Mary Matlin

North American Hairstyling Awards NAHA 19:

July 13, 2008 • 6:30 pm – 11:00 pm

Learning Lounge:

July 13 & 14, 2008

A new PBA initiative aimed at top salon owners

City of Hope: Spirit of Life Award:

July 14, 2008 • 6:30 pm – 11:00 pm

ICMAD Legislative Update:

July 15, 2008 • 8:30 am – 10:00 am


ALL BEAUTY SECTORS COVERED AND ORGANIZED INTO

FOUR MAJOR PAVILIONS.

Pavilion A:

Cosmetics & Personal Care.

Surface of 4,000 SQM

(43,055 sqf).

A comprehensive section covering all products

distributed at retail – skincare, makeup, fragrances,

accessories.

Houses the ultra-sophisticated “Discover Beauty” area – a

platform where NEW, INNOVATIVE BRANDS ready to launch to

market are positioned in a luxury modern setting. Exhibitors

who qualify to be part of DISCOVER BEAUTY meet one on

one as part of pre-scheduled meetings with influential US

retailers.

An all‐inclusive program that offers a comprehensive package

ready‐stand modern lounge, guaranteed appointments with

elite retail buyers plus unlimited access to our PR and

marketing team to maximize your exposure.

To qualify a brand must be new to US market, financially

secure to ensure distribution rollout costs, sophisticated

and unique.

This innovative program is created specifically for

fashion forward retailers seeking newcomers to

beauty poised to become the next “it” brand.

“The program was more than I expected. The event made

it possible for me to meet and negotiate with top US and

international companies. Because of Cosmoprof, Beauty

Brazil is now becoming recognized all over the world and

we get email inquiries from diverse locations such as Asia,

Africa, India, Israel and South America. All of this was made

possible by our first show at Cosmoprof North America in Las

Vegas. We are now on the fast track to success.”

Salah Alayube, President Beauty Brazil

For more information contact Ms. Daniela Ciocan:

daniela.ciocan@sogecosamericas.com

National and Group Pavilions are scattered throughout this

pavilion, a big draw for visitors wanting to see international

beauty trends. National and Group Country Pavilions

currently announced for 2008 are Australia, designated

country of focus, Brazil, China, France, Italy and

Taiwan. Stay tuned for more official announcements

and confirmations... itʼs going to be an even stronger

international country presentation showing.


ALL BEAUTY SECTORS COVERED AND ORGANIZED INTO

FOUR MAJOR PAVILIONS.

Pavilion B:

Packaging, Contract

Manufacturing & Private

Label.

Surface 1,800 SQM

(19,375 sqf).

A pavilion devoted to the suppliers serving the beauty

industry for raw & semi-processed material providers,

contract manufactures, package suppliers as well as POP

display manufacturers.

The pavilion will contain an entire area dedicated to Contract

& Private Label manufacturers created to emphasize this

industry sector.

Beauty Match, the online matchmaking directory will be

located in the Packaging Lounge a great free service offered

to all buyers and visitors.

Plus the Madison Conference Room will be located

nearby the Packaging Lounge, host to seminars

from CPC Packaging Magazine and Private

Label Magazine.

Pavilion C:

Wellness and Spa.

Surface 2,100 SQM (22,604 sqf).

Focused exclusively on business to business

activities this is the best place to launch and

establish connections for companies interested in

the spa & wellness sector.

Debuting for the very first time – DISCOVER BEAUTY SPA in

cooperation with LAS VEGAS SPA ASSOCIATION. Participants

will enjoy one-on-one prescheduled meetings with decision

makers from the largest spas in the US as well as prominent

floor location with unsurpassed visibility to all show visitors.

For more information contact Ms. Daniela Ciocan:

daniela.ciocan@sogecosamericas.com


ALL BEAUTY SECTORS COVERED AND ORGANIZED INTO

FOUR MAJOR PAVILIONS.

Pavilion D:

Professional Hair, Nail & Tools.

Surface 8,220 SQM

(88,479 sqf).

The exclusive B2B premier event where manufacturers

come to showcase professional hair care, haircolor, styling

products, accessories, implements, tools, equipment,

furniture, sundries and everything else found in the

salon world.

Housing the Emerging Beauty Area this is a special brand

new floor addition. It is an area made up of custom spaces

offered at lower rates to allow small companies to display

their products; this section is only open to NEW exhibitors

who have never participated in any previous Cosmoprof

North America event. Limited space assignment.

Lexington Conference Room located within this

pavilion will be dedicated to educational

events created specifically for the

professional beauty industry.

Cosmoprof North America delivers a powerful marketing

campaign refined to support exhibitors in achieving maximum

exposure.

International Marketing Initiatives

▶ Media advertisements placed in all major trade

magazines within US and key international markets

▶ Direct mail campaign geared to beauty industry

professionals from within all sectors – spa/

wellness, cosmetic & toiletries finished products,

packaging, contract manufacturing and private

label manufacturers

▶ A monthly email newsletter sent to the worldwide

Cosmoprof database containing show updates and

exhibitor profiles - a sure way to promote your company

well before the show date

▶ Exposure on www.cosmoprofnorthamerica.com

the beauty portal visited by thousands of industry

professionals

Special Client Recognition Programs

▶ Preferred Rate Card Program allows each exhibitor to offer

50% off regular entrance ticket price to a select number of

clients

▶ VIP Buyer Invitation Cards are offered to each exhibiting

company to extend to five key contacts for complementary

entrance on the show floor

Public Relations Campaign

Media from both consumer and trade publications

come to cover the latest products and beauty trends.

International and domestic print, TV and internet

coverage are an added bonus to exhibitors.

The 2007 event was covered live

in the national TV morning show

“Today Show” and select brands were

featured in the coveted beauty book

“Lucky Magazine”.

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