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LFW 2012 Media Kit - Latino Fashion Week

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PRESS KIT


SCHEDULE OF EVENTS<br />

For More information contact Co-Founders & Principals:<br />

www.latinofashionwk.com Arabel Alva Rosales, 773-865-7313 | Cesar Rolon Jr., 773-251-3329<br />

TUESDAY, OCTOBER 9 – SATURDAY, OCTOBER 13, <strong>2012</strong><br />

PURCHASE TICKETS: http://www.latinofw.eventbrite.com/<br />

<strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>® |<strong>LFW</strong>| is the only <strong>Fashion</strong> <strong>Week</strong> in the United States created to support the talent<br />

of local, national and international <strong>Latino</strong> designers; and the premier resource institution for those in the<br />

<strong>Latino</strong> <strong>Fashion</strong> Industry. “By <strong>Latino</strong>s, For Everyone.”<br />

In its sixth year, LATINO FASHION WEEK® will make history by premiering the <strong>2012</strong><br />

Tour with the theme Images of <strong>Fashion</strong>. The tour includes Dallas, Chicago and Miami,<br />

honoring all the photographers and videographers that create Images of <strong>Fashion</strong>.<br />

Highlighted in the Chicago exhibit is globally renowned fashion photographer Daniel<br />

Garriga, who is nationally and internationally involved in creating the face of fashion<br />

through the images he creates. This five-day event will include runway shows, celebrity appearances, VIP<br />

receptions, a one-day <strong>Fashion</strong> Lounge and Expo, and much more.<br />

Daniel Garriga, fashion/celebrity/advertising New York based photographer and director, will be the focus<br />

of a solo exhibition as part of <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>. Chicago curator, Sergio Gomez will present Garriga's<br />

photographic vision, which now expands from the U.S. to Europe, Hong Kong, Shanghai and Beijing. As a<br />

photographer and commercial director born in Barcelona (Spain), Daniel Garriga grew up with a strong<br />

artistic heritage. He has been featured numerous times as the celebrity photographer on hit fashion TV<br />

series America’s Next Top Model and Project Runway. Editorial clients include Vogue, Glamour, Marie<br />

Claire, Seventeen, and GQ Magazine just to name a few.<br />

Venue: Zhou B Art Center - 1029 W. 35th St., Chicago, IL 60609 www.zbcenter.org<br />

Tuesday, October 9, <strong>2012</strong>: LIGHTS, CAMERA, FASHION: RED CARPET MEDIA PARTY<br />

Doors Open: 5:30 PM | Reception: 6:00 PM | Runway Show: 7:15 PM<br />

Celebrity Emcees: Ryan Chiaverini, Windy City Live, and Nina Chantele, Windy City Live & WGCI<br />

This year marks the 6th Year Anniversary for <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>®. A Red Carpet <strong>Media</strong> Reception will<br />

kick off the week with the theme Images of <strong>Fashion</strong>. Come and be a part of the <strong>LFW</strong> movement and<br />

support Chicago’s top local <strong>Latino</strong> designers including Claudia Urrutia, Nelissa Carrillo, Noelia Cruz, Ronald<br />

Rodriguez and Sadia Pattison, each of whom will present his or her most outstanding designs. In addition,<br />

<strong>LFW</strong> will feature our annual catwalk with Chicago’s very own local celebrities. Welcoming Celebrity Stylist<br />

Jomari Goyso, from Primer Impacto throughout the week.<br />

After Party: 11:00 PM at BOARDROOM, 343 W. Erie Street, Chicago, IL. | Show <strong>LFW</strong> Wristband for Free Admission<br />

Wednesday, October 10, <strong>2012</strong>: A TRIBUTE TO CARLOS SANTANA<br />

Event: 5:30 PM | RSVP 1-800-329-8667<br />

Celebrity Host: Nick Verreos, Project Runway Season 2<br />

Join Macy's, Vanidades magazine and <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>, “In Conversation” with our panel of experts for<br />

a discussion on Carlos Santana’s influence in the music and fashion world. After the panel, enjoy music,<br />

light Latin-inspired refreshments and, with any Carlos by Carlos Santana $5O purchase or more made<br />

during the event, receive a copy of Santana’s newest album Shape Shifter and limited-edition keychain.<br />

<strong>Fashion</strong> experts include: Diego Rocha, Project Accessories, Jacqueline Blanco, Editor in Chief of Vanidades<br />

Magazine and Leanne Violette, Designer of Carlos by Carlos Santana Footwear. Special Performance by<br />

renowned guitarist Jose Cornier.<br />

Venue: Macy’s, 111 North State Street, Dress Department - 4 th Floor, Chicago, IL 60602


Thursday, October 11, <strong>2012</strong>: MHOA & <strong>LFW</strong> PRESENT TEEN RUNWAY SHOW & HACER GALA<br />

FUNDRAISER<br />

Doors Open & Exhibit: 5:00 PM | AWSUM Panel: 6:30 PM | Runway Show: 7:00 PM | Gala Fundraiser: 8:15 PM<br />

Now in its 4th year, this family event is highlighted by a Teen Runway Show featuring AKIRA for Men,<br />

Nelissa Carrillo and Experimental Couture by Andrea Castro (Represented by i<strong>Fashion</strong> and <strong>Latino</strong> <strong>Fashion</strong><br />

<strong>Week</strong>), and will promote a healthy lifestyle and improved self-esteem featuring the AWSUM (Amazing-<br />

Wonderful-Super-Unique-Me) Panel Discussion with teen-savvy motivational speakers including Nancy To,<br />

Miss Illinois, Nicole Suarez, Univision Television, Patrick Seller, Founder of Vox Populi Magazine and David<br />

Sanchez, Ford Models Women’s Agent. Special performance by Angel Quinceañeras. Celebrity Guest<br />

includes Carolina Ramirez, Univision TV Personality, Elsa Chumacero Miss Illinois Latina <strong>2012</strong>, and Paola<br />

Cossyleon, Miss Teen Illinois Latina <strong>2012</strong>.<br />

HACER® GALA FOR EDUCATION VIP Reception immediately following Teen Runway Show will include<br />

a silent auction, and an opportunity to fuse with local and national celebrities from the fashion and<br />

entertainment industries present.* (*Adult VIP Status Ticket Purchase Required)<br />

Sponsored by McDonald’s Hispanic Owner-Operators Association.<br />

After Party: 11:00 PM at PROOF, 1045 N. Rush Street, Chicago, IL | Show <strong>LFW</strong> Wristband for Free Admission<br />

Friday, October 12, <strong>2012</strong>: FOR THE JETSETTER: HAUTE COUTURE, RESORT & SWIMWEAR<br />

Photo Shoot: Morning TBA, at Zhou B Art Center<br />

Live coverage TV Stations are invited to join <strong>LFW</strong> this morning as we take a look behind the scenes of a<br />

photo shoot created and shot by Daniel Garriga. TV crew must be approved by <strong>LFW</strong> principals. Contact<br />

Arabel Alva Rosales for more information.<br />

Styling for a Cause: <strong>Fashion</strong> Hope<br />

Doors Open: 6:00 PM | VIP Reception: 6:30 PM | Runway Show: 7:45 PM<br />

<strong>LFW</strong> hosts a VIP reception honoring <strong>Fashion</strong> Hope, an organization that builds awareness and raises funds<br />

in the fashion industry to help rehabilitate survivors of human trafficking; exposing what is perhaps the<br />

gravest human rights atrocity of our time. This will be followed by an exclusive runway show with designs<br />

by Eva Chen. A rising star in the international fashion industry, Eva has absorbed the merits of different<br />

cultures and put them into her designs. Celebrity guests include Erick Jimenez Sabater, Mister Universe<br />

Model <strong>2012</strong> and more. Special Performance by Terisa Griffin from The Voice.<br />

Celebrity Emcee: Carlos Anaya, Journalist<br />

for the Jetsetter: Haute Couture & Resort Wear<br />

National and international designers showcase their collections, including elegant resort and swimwear for<br />

men by Yirko Sivirich and for women by Evelyn Amador, Eva by Evelyn.<br />

After Party: 11:00 PM at BEVY, 215 West Ontario St., Chicago, IL | Show <strong>LFW</strong> Wristband for Free Admission<br />

Saturday, October 13, <strong>2012</strong>: PAPARAZZI GLAMOUR & FASHION SHOPPING LOUNGE<br />

Shoppers <strong>Fashion</strong> Lounge Expo & Tech Café: 11:00 AM – 8:00 PM<br />

A Shoppers <strong>Fashion</strong> Lounge Expo: This lavishly fun pre-holiday shopping extravaganza will feature an<br />

array of premier clothing, right off the runway, accessories, make-up and salon boutiques. Booths will<br />

host mini makeover specials, product demonstrations and workshops. FREE & Open to the Public.<br />

Paparazzi Glamour<br />

Exhibit & Shopping: 6:00 PM | VIP Reception: 7:00 PM | Runway Show: 8:00 PM<br />

Celebrity Emcee: Sylvia Perez, ABC & UB Rodriguez, Radio Personality WGCI<br />

This glamorous evening, hosted by Vanidades Magazine, begins with a VIP Celebrity status reception,<br />

followed by our finale runway show including collections of national and international designers, including<br />

Experimental Couture by Andrea Castro (Represented by i<strong>Fashion</strong> and <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>), Argemiro<br />

Sierra (Represented by i<strong>Fashion</strong> and <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>), Yirko Sivirich, and Vanidades Magazine’s<br />

featured designer, Gabriela Moya. Celebrity guests include Carlos Anaya and a Special Performance by<br />

Andy Vargas, lead singer of Carlos Santana Band.


SUPPORTED ORGANIZATIONS:<br />

FASHION HOPE, builds awareness and raises funds in the fashion industry to help rehabilitate survivors<br />

of human trafficking, exposing what is perhaps the gravest human rights atrocity of our time.<br />

HACER, a U.S. Scholarship Program, designed to provide financial assistance to eligible graduating<br />

Hispanic high school seniors who face limited access to educational and career opportunities.<br />

3c Wear LLC, a family-owned company with one vision in mind, making Inspired Clothing to Inspire<br />

Giving. We inspire children, their parents and friends to make a difference in this world by providing<br />

opportunities to give something meaningful to children in need.<br />

Follow Us on Twitter � Like Us on Facebook<br />

EVITES


EVITES


EVITES


CO-FOUNDERS & PRINCIPALS<br />

Arabel Alva Rosales, J.D.<br />

Arabel Alva Rosales, J.D., is an entrepreneur that has<br />

been described in Chicago Magazine as a “Renaissance<br />

Woman” because of her ability to discuss concerns on<br />

Wall Street, global issues and what is happening in our<br />

communities. She is also recognized for having a critical<br />

eye for art and fashion. Her life is a great representation<br />

of the American success story. With her parents being of<br />

Mexican descent, they instilled being bilingual/bicultural<br />

with a strong work ethic. She is also co-owner and<br />

Managing Producer of <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>, the only full<br />

Photo by Steve Starr<br />

week dedicated to <strong>Latino</strong> <strong>Fashion</strong> in the country. “This endeavor has allowed me to use my<br />

business acumen, my wide variety of contacts, and my creative side to its fullest,” says Arabel.<br />

The production is unlike any other, being the only in the world that showcases solely local and<br />

international <strong>Latino</strong> designers. She also oversees AAR & Assocs., Ltd., a full breadth technology<br />

firm with more than a decade under its belt, as the President and CEO.<br />

Cesar Rolon, Jr.<br />

Cesar Rolon is the CEO of Imagen Marketing Consultants and as such, his list of clientele<br />

continues to grow. As a Puerto Rican, the <strong>Latino</strong> culture has always played a large role in Rolon’s<br />

life. He paired this interest with his expertise in fashion in October of 2007, alongside Arabel<br />

Alva Rosales, when they launched the 1 st Chicago <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>, the only one of its kind<br />

in the United States. The week long production has since been filled with star studded events<br />

and outstanding fashion. Since its inception, local designers have received national recognition,<br />

awards, product placement and contracts with Macy’s Department stores. Cesar boasts many<br />

past and present affiliations including, Chicago <strong>Latino</strong> Film Festival, Illinois <strong>Latino</strong> State<br />

Legislative Caucus, Aspira of Illinois, LULAC Midwest, YMCA of Chicago, Chicago Hispanic Health<br />

Coalition, Chicago Public Schools, the Greater North Michigan Avenue Association and the<br />

National Association of Recording Arts and Sciences. Cesar has obtained and worked with clients<br />

such as: Miller Brewing Company, Coca Cola, Pepsi Cola, Univision Television Variety Show<br />

Sabado Gigante, ABC Television, National City Bank, Chrysler Motor, and the Illinois Legislative<br />

<strong>Latino</strong> Caucus, to name a few.


EMCEES<br />

Tuesday, October 9 th<br />

LIGHTS, CAMERA, FASHION: Red Carpet <strong>Media</strong> Party<br />

Celebrity Emcees<br />

Nina Chantele, Radio Personality - WGCI 'Morning Riot' &<br />

Windy City Live<br />

Ryan Chiaverini, Co-Host - Windy City Live, WLS-TV ABC<br />

Wednesday, October 10 th<br />

A Tribute to Carlos Santana<br />

Celebrity Emcee<br />

Nick Verreos, <strong>Fashion</strong> Designer & Project Runway Season 2<br />

Thursday, October 11 th<br />

Teen & Family Runway Show & HACER Gala Fundraiser<br />

Celebrity Emcee<br />

TBA<br />

Friday, October 12 th<br />

for the Jetsetter: Haute Couture, Resort & Swim Wear<br />

Celebrity Emcee<br />

Carlos Anaya, Journalist/Multimedia Producer, Managing<br />

Editor - My Lifestyle Magazine<br />

Saturday, October 13 th<br />

Paparazzi Glamour & <strong>Fashion</strong> Lounge<br />

Celebrity Emcees<br />

Sylvia Perez, Co-Anchor - ABC7<br />

UB Rodriguez, Radio Personality - WGCI 'Morning Riot'


CELEBRITY CATWALK<br />

Stacey Baca Jovie Calma Lourdes Duarte Melissa Forman<br />

News Anchor<br />

ABC7<br />

TV Show Host/Anchor<br />

Times News Magazine<br />

Adelante Chicago<br />

WGN7<br />

Co-Host, WCIU<br />

You & Me This Morning<br />

Tsi-tsi-ki Félix Arturo Gomez Daniella Guzman Jomari Goyso<br />

Principal anchor of<br />

Telemundo<br />

President, Rockit Ranch<br />

Productions<br />

News Anchor<br />

NBC5<br />

Celebrity Stylist,<br />

Primer Impacto<br />

Julian on The Radio Paiy Hansra Natalie Martinez Mike Oquendo<br />

Radio Personality<br />

B96<br />

International Bollywood<br />

Model<br />

Reporter<br />

NBC5<br />

Comedian<br />

Mickey O Comedy Show<br />

David Miranda Evan Rodriguez UB Rodriguez Nicole Suarez<br />

Univision Television Tight End<br />

Radio Personality<br />

Univision Television<br />

Chicago Bears<br />

WGCI


Andrea Castro<br />

FASHION DESIGNERS<br />

Andrea Castro was born in Bogotá, Colombia, and began to study fashion<br />

design at the “Istituo Europeo di Design” of Milan. After getting a Master’s<br />

degree in marketing, merchandising and business communication<br />

techniques, the designer has worked in the design and production<br />

department of renowned brands like Gianfranco Ferrè, D&G, Benetton,<br />

Maurizio Pecoraro, Lonsdale, Tricot Chic, Prenatal, and Killer Loop, among<br />

others. With all her experience, the designer launched her own fashion<br />

brand called “Experimental Couture by Andrea Castro” during Milan fashion<br />

week in September 2008. Her brand represents strictly experimental<br />

creations, for in an exploratory nature, creativity is essential, demonstrating<br />

the multi-functionality of her designs.<br />

Argemiro Sierra<br />

Hailing from Medellin, after years spent designing clothes for private<br />

companies, Argemiro Sierra took the leap and created his own self-titled<br />

line. Having since landed runways in France, Germany, Mexico and the<br />

United States in addition to appearing at every major Colombian fashion<br />

show, the decision has proved cogent. Argemiro’s sleek, simple designs<br />

transcend cheap fads and 6-month trends, exposing individuality from<br />

within rather than having it superficially imposed.<br />

He describes his typical consumer as someone wanting to show a hint of<br />

seduction without being too forward; an effortless sexiness. You can find his<br />

newest collections at his flagship store in Medellin, as well as in Bogota,<br />

Cali, and Bucaramanga.<br />

Claudia Urrutia<br />

Claudia Urrutia was born in San Juan Del Rio, Durango, México. She came<br />

to the U.S. when she was 18. With her mother’s help, she quickly learned<br />

how to make clothes. In 2007, she Graduated from International Academy<br />

of Design and Technology. Later that same year, she won first place at a<br />

contest sponsored by the Human Society in a Faux-Fur Coat. Since then,<br />

she’s been working with Faux-fur fabrics. Ms. Urrutia’s collection has been<br />

showcased at Chicago <strong>Latino</strong> <strong>Fashion</strong> week and she has held numerous<br />

trunk shows and fashion shows in Aurora. She recently presented her new<br />

Winter Collection at “La Catrina <strong>Fashion</strong> Show <strong>2012</strong>” at the National<br />

Museum of Mexican Art. Aside from working with faux fur, she also designs<br />

business attire and evening gowns.<br />

Eva Chen<br />

How nice it will be if everyone dresses in elegant, gorgeous and pretty clothes<br />

everyday and everywhere! This is the vision of Eva Chen. Grown up in an<br />

artistic family Eva started to learn Erhu, dancing and drawing when she was<br />

6 years old. Later she gained professional art and fashion study at a fine art<br />

institute. During the past 20 years she traveled and lived relatively in<br />

Singapore and Los Angles, New York and Europe before she settled down in<br />

Vancouver, Canada in 2000. Living in overseas opened her eyes and<br />

enriched her experiences in pursuing beauty of art and fashion. She has<br />

absorbed the merit of different culture and put them into her design and<br />

made her fashion very international. Eva Chen's slim hipped styles features<br />

luxurious and lace trim. Feathered hats were worn by all the models. Many<br />

pieces resonated with old world glamour.


Evelyn Amador<br />

FASHION DESIGNERS<br />

Evelyn Amador was born in Caracas, Venezuela. Her parents migrated from<br />

Spain to Venezuela before she was born. Growing up with both, Venezuelan<br />

and Spanish cultures play a leading part designing elegant Latin inspired<br />

creations since an early age. Evelyn was captivated by fashion since<br />

childhood. But it wasn’t until 2004, after going to law school in her native<br />

Venezuela that she decided to go back to her passion of becoming a fashion<br />

designer. Her designs are elegant, minimalist, and bold, creating swimwear<br />

that are cut-to-the-curve with soft edges. Evelyn started in the fashion<br />

business designing her own jewelry line in the fall of 2007. She is expanding<br />

her business with the launch of her new swimwear line, EVA, which is<br />

inspired by the best of two worlds, fusing a cultural myriad of fashion<br />

influences such as the fun, feminine, and color of the Caribbean, and the<br />

European elegance of Spain. This gives her sophisticated designs a<br />

distinctive and modern edge.<br />

Gabriela Moya<br />

Gabriela Moya is a New York City designer whose passion is to fuse her love<br />

for art and her interest in fashion in singular collaborations with<br />

contemporary artists, creating extraordinary textiles and unique accessories<br />

for her eponymous line. Moya’s designs combine structural and<br />

architectural construction with a modern twist, both organic and poetic,<br />

utilizing her original art riffs to evoke a fresh yet elegant look. She plays<br />

with layering and mixes prints and solids in a harmonious and fluid manner,<br />

blending soft and hard fabrics like silk and leather to create stunning<br />

textures. Gabriela Moya was born in the United States to Cuban parents.<br />

She attained her BA in Art History from Rutgers University before moving to<br />

Paris to study <strong>Fashion</strong> Design at L'Ecole Supérieure des Arts et Techniques<br />

de la Mode (ESMOD). She worked in a variety of fashion houses including<br />

Felipe Oliveira Baptista, Burfitt and Proenza Schouler until she began to<br />

design and produce her own line in late 2011.<br />

Nelissa Carrillo<br />

Born and raised in Chicago Illinois, Nelissa has always had an interest in art.<br />

From a very early age she was enrolled in the Northern Indiana Arts<br />

Association taking a wide variety of the arts; everything from airbrushing to<br />

3D architecture. Her love for fashion started in middle school when she<br />

began fashion sketching and following the couture shows. Immediately after<br />

high school Nelissa attended and graduated with a <strong>Fashion</strong> Design degree<br />

from the <strong>Fashion</strong> Institute of Design and Merchandising (FIDM) in Los<br />

Angeles, “The west coast home of Project Runway”. Nelissa’s Mexican<br />

background influences her work every day from the color stories to her<br />

hand beadwork. She grabs inspiration from music, nature and painted art<br />

works.


Noelia Cruz<br />

FASHION DESIGNERS<br />

In the year 2009, Noelia Cruz decided to pursue her lifelong dream of becoming a<br />

fashion designer. She used to watch her great-grandma sew handmade fabric<br />

flowers one by one until a great quilt was done. These traditions were enriched by<br />

a childhood filled with colors from the Caribbean and a close relationship with her<br />

nature surroundings. Taking these stimuli with her strong background in the arts<br />

as inspiration, Noelia decided to pursue education in fashion at the Escuela de<br />

Diseño Lisa Thon, and Escuela de Artes Plásticas de Puerto Rico “School of Fine<br />

Arts”. The School of the Art Insitute of Chicago SAIC has awarded Noelia with a<br />

'Distinguished Scholar Merit Scholarship.' Noelia has been an assistant for<br />

designers Vilma Martínez, Diana Vázquez and more. Noelia will present the<br />

Dangerous Curves Ahead collection at the <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong> opening night<br />

Currently she works in the development and confection of Thaïs by Noelia Cruz<br />

Couture Line, Bridal Line, Cruise/Resort Line and Belle Nani, a line for curvy<br />

shapes.<br />

Personal Privilege Boutique<br />

Established in 2007<br />

Personal Privilege boutique was started by celebrity stylist Tracy Lemke that has<br />

dressed athletic superstars like Detroit Tigers player Octavio Dotel, Lakers player<br />

Shannon Brown, Detroit Pistons player Corey Maggette, Baltimore Orioles Adam<br />

Jones ,Cubs player Carlos Marmol & Others. She started styling out of her loft &<br />

moved on to a storefront where she could house all of her designs. She decided<br />

that she would offer her services to others in need of fashion direction. So she<br />

came up with the name Personal Privilege, & it means that it is her & her staff's<br />

privilege to personally help the customer & make them feel warm & welcome<br />

because the client is the most important person & should be serviced with great<br />

gratitude!<br />

Ronald Rodriguez<br />

Ronald is a very enterprising young man, even in his speech and<br />

references to his dreams and goals. Most of the time, he has had to work<br />

behind the scenes with others designers from Puerto Rico. His creations<br />

are made to order, and he has been dedicated to making wedding gowns<br />

and contest dresses. It has been difficult for him to highlight his creativity<br />

as a designer to its fullest and to showcase his passion for fashion,<br />

because of the time he spends in his other career.<br />

This young man highly respected the work of Oscar de la Renta, Carolina<br />

Herrera and Harry Robles. In his collection, to be presented on October<br />

9th, will be designs that are inspired by the delicacy and versatility of lace.<br />

"I want to convey in my designs that lace does not necessarily make<br />

women look older, and that it can also project femininity and sensuality,"<br />

exclaimed the designer. His collection is expected to dazzle the audience<br />

and open many doors to achieve his dream of bringing his creations to the<br />

world. Finally he has the opportunity to have a platform on which to stand<br />

out as a designer and passionate fan of fashion.


Sadia Pattison<br />

FASHION DESIGNERS<br />

Sophisticated. Luxurious. Chic. This is what speaks the beauty behind Sofia<br />

Azzad by Sadia Pattison. The talented Chicago designer’s ready-to-wear<br />

brand blends chic sophistication with bold allure. Believing that every<br />

woman deserves the best, Sadia seeks the highest standards in style with<br />

imported fine silks, chiffon, and french lace. Each Sofia Azzad dress is handmade<br />

in Chicago with a keen attention to detail and finish.<br />

Sadia is an engineer by trade who has designed since she was a little girl.<br />

Being a self-taught designer gives her an edge in the luxury market. What<br />

inspires her designs is the beauty of the world around her. She’s passionate<br />

about design and philanthropy. Portion of sales are donated to the United<br />

Nations Children’s Fund (UNICEF) and their efforts to assist the<br />

underprivileged.<br />

Yirko Sivirich<br />

In 2008, Yirko launched his own brand of "The Closet," making an<br />

immediate hit with the fashion market increasingly demanding the country.<br />

Yirko is called by various media including TV, print and digital publications<br />

to submit their creations in various campaigns, fashion editorials and<br />

fashion shows with top models from Peru. After studying at the prestigious<br />

fashion school Mod'Art (Peru), he started doing shows in local and<br />

international gateways, such as Chile and Argentina. This is where Yirko<br />

was selected as a semifinalist for the international program "Project Runway<br />

"(Spanish version), and after that, he began to dress the most important<br />

figures of local television.


Carlos Anaya Journalist/Multimedia Producer<br />

CELEBRITY GUESTS<br />

Carlos Anaya, known as the <strong>Latino</strong> Ryan Seacrest, has been an entertainment<br />

contributor for NBC/Telemundo and other media outlets. He offers services as<br />

a reporter, host, multimedia-content producer, and social media influencer.<br />

He is the Managing Editor for My Lifestyle Magazine, the first boutique<br />

publication for bicultural chic <strong>Latino</strong>s in New York City. He is the producer of<br />

Orgullo <strong>Latino</strong>, the first LGBT <strong>Latino</strong> Leadership Program on a national<br />

platform airing on more than 255 stations for public television stations<br />

nationwide for IN THE LIFE. Carlos Anaya has received prestigious awards:<br />

The GLAAD Award for best Spanish Journalism, The Council of The New York<br />

City and O.S.C.O Foundation Fusion Award for promoting, publishing and<br />

strengthening the cultural and social values of the LGBT Hispanic community<br />

in the tri-state area, and the Circle of Hearts Humanitarian Award for two<br />

consecutive years. Anaya has a degree in Journalism and Television<br />

Production from Florida International University in Miami, FL (1999). He lives<br />

in New York City. He is a member of the National Association of Hispanic<br />

Journalists.<br />

Christian Carabias Actor/Model<br />

Christian Carabias always knew he was meant for the entertainment industry.<br />

At the age of 18, he joined the musical group Tierra Cero (Earth Zero), where<br />

he recorded three successful albums with the record company BMG and<br />

toured from Mexico to Argentina. After leaving the group, Christian<br />

discovered a passion for acting while studying at the most prestigious<br />

television and acting school in Mexico, Televisa y Argos. Christian has<br />

participated in a diverse range of soap operas including “Valeria,”<br />

“Protangonistas de Novela,” “Decisiones,” “Mi Querida Isabel,” “Amigos por<br />

Siempre,” “Mujer: Casos de la Vida Real” and “Mas Sabe el Diablo” (his most<br />

recent soap opera).<br />

Elsa Chumacero Miss Illinois Latina <strong>2012</strong><br />

Elsa Chumacero was born in Jalisco, Mexico and she's 22 years old. Currently<br />

she's Miss Illinois Latina <strong>2012</strong> and official face of Sin Cosmetics. She has lived<br />

here in the US for 12 years and she's a massage therapist. Horseback riding<br />

is her passion. Painting arts and classical music fascinates her. Sometimes<br />

she practices belly dance and oil painting She is against animal cruelty. She<br />

loves fashion and modeling industry as well as acting. She is a very social and<br />

down to earth person. One of the things that she does all day long is eat. She<br />

loves traveling and her biggest desire is to visit Egypt and Morocco. Her<br />

favorite book it's "Tristan & Isolde" By Richard Wagner. Her favorite football<br />

team are the BEARS and from Mexican soccer, Las Chivas.


CELEBRITY GUESTS<br />

Paola Cossyleon Miss Teen Illinois Latina <strong>2012</strong><br />

Paola Cossyleon, Miss Teen Illinois Latina 18, of Mexican Descent is<br />

currently working towards a Public Relations and Communications degree.<br />

She is also the official image of the Illinois based cosmetic line, Sin<br />

Cosmetics by Hernan Rivera. She currently works as a volunteer activist<br />

with the bettering of her community for the Do Something Organization<br />

with a focus on Teen Bullying. She shows her support for the arts by being<br />

active within the Dance and Theater community for 14 years and has<br />

performed for various dance shows and expos in Chicago and adjacent<br />

cities. As a representative of the Illinois <strong>Latino</strong> youth she strives by example<br />

to promote positivity, education and motivate the young people of her<br />

home state to excel.<br />

Jomari Goyso Celebrity Stylist<br />

Jomari Goyso has dedicated his life to the world of the image, almost as<br />

soon as he left the bosom of his family at 13 years old. He was born in La<br />

Rioja, Spain. His career began at age 15, when he became a hairdresser,<br />

make-up artist, and dancer of the “Fangoria” group led by the famous<br />

Spanish singer “Alaska.” Naomi Campbell was one of the first top models to<br />

recognize his talent. At age 17, he obtained an exclusive contract for<br />

“Loreal <strong>Fashion</strong> <strong>Week</strong>” in Madrid and Paris. For 7 years, he worked for the<br />

renowned company and worked with famous models. He moved to Los<br />

Angeles and since then has worked with all kinds of personalities, including<br />

Paz Vega, Penélope Cruz, Salma Hayek, and many others. He has<br />

participated in the most important events in the world of celebrity (Oscars,<br />

Golden Globes, MTV Awards and more), as well as having worked on<br />

editorials and covers of major magazines. Jomari has also received awards<br />

for his support of the groups “Bienestar Human Services, Inc.” <strong>2012</strong> is the<br />

year in which Jomari has found his voice and an audience that follows him<br />

and appreciates his honesty. Jomari believes that many people suffer from<br />

self-esteem problems because they believe that aesthetics are located on<br />

the outside and try to imitate what they see in the media, without adapting<br />

to their own reality.<br />

Terisa Griffin Songwriter, Performer, and Philanthropist<br />

Terisa monikered “The Empress of Soul”, is an exciting Entertainer, Song writer,<br />

Actress, Producer, and Philanthropist. The Daughter of a Baptist minister and<br />

the 2nd of 4 singing girls. Her passions for family, music and giving back<br />

controls her life. Terisa never disappoints or ceases to amaze her audience.<br />

Simply unbelievable!!<br />

After tossing a coin on a map, Terisa headed for Chicago and landed national<br />

exposure singing back-up for Diana Ross on an "Oprah" telecast. Ms. Ross<br />

pulled her out of the background to sing her anthem "Love Conquers All," a<br />

gesture that moved Terisa to tears ...but only after she wore the audience out<br />

with her performance.<br />

Through her production company, My Naked Soul Productions Inc., Terisa has<br />

successfully written, produced and starred in a series of “One Voice, One<br />

Woman” shows "Fantasy, A Tribute to the Divas of Song and Stage" and more.


CELEBRITY GUESTS<br />

Evan Junior Rodriguez Chicago Bears, Tight End<br />

Evan Junior Rodriguez was born in Bronx, New York and is of Puerto Rican<br />

and African-American descent. Evan is fullback and tight end for the<br />

Chicago Bears of the National Football League. He played college football<br />

for Temple. He is one of only two <strong>Latino</strong> players on the Bears, and is<br />

passionate about expanding the current demographic of star NFL <strong>Latino</strong><br />

players. Evan is also committed to contributing to the betterment and<br />

progress of the urban <strong>Latino</strong> community in Chicago.<br />

Carolina Ramirez Univision – TV Personality<br />

Carolina Ramirez was born in Cali, Colombia. Her career started when she<br />

was 15 years old modeling for local designer agencies. Upon her arrival in<br />

the United States, in addition to her university studies, she attended acting<br />

classes in an agency where she met very important people that helped her<br />

shape her future. In 2010, she participated in a prestigious beauty contest<br />

called "Nuestra Belleza Latina," where she excelled due to her academic<br />

background, grace, elegance, and professional challenges. In addition, she<br />

was honored to be among the six finalists in the category for the "50 most<br />

beautiful" in "People en Español" magazine. After all the hard work and<br />

dedication, Carolina Ramirez manages to become the first finalist for<br />

"Nuestra Belleza Latina 2010" beauty pageant, and obtained a contract with<br />

the distinguished television broadcasting company "Univision." Her most<br />

recent modeling work was in "Premios Juventud," presenting the awards to<br />

Antonio Banderas, Ricky Martin and a few others. Today, Carolina Ramirez<br />

continues preparing herself with acting lessons as well as launching into<br />

television journalism and radio.<br />

Erick Jimenez Sabater Mister Universe Model <strong>2012</strong><br />

Heriberto de Jesús Jiménez Sabater, better known as Erick Sabater, is a<br />

young talented Dominican, born in the city of Santiago. Erick is not only a<br />

featured model in his country, but he also acts and presents on television.<br />

At 17, he moved to Santo Domingo in search of new opportunities to<br />

pursue a career as a model and continue his studies in marketing at<br />

University, which were put on hold by work commitments, but he has plans<br />

to return. His career in modeling begin at the renowned Agency of Luis<br />

Menier, who supported him and boosted his talent to become the image of<br />

advertising campaigns for well-known brands in the Dominican Republic, as<br />

well as to participate in the most important runway shows in the country<br />

with national and international designers, as is the case of Dominicana<br />

Moda and Dominican Republic <strong>Fashion</strong> <strong>Week</strong>.<br />

He was invited to participate in Mister Universe <strong>2012</strong> by Mr. Robert Flores,<br />

who saw in Erick talent and the physical qualities needed to compete for<br />

this important title in the world of professional modeling. Among 27<br />

representatives from different countries of the world, Erick was named the<br />

winner of Mister Universe <strong>2012</strong>, and he also gained the recognition of the<br />

best body in the contest.


David Sanchez Ford Models, Women’s Agent<br />

CELEBRITY GUESTS<br />

David's fashion career spans almost 15 years. Having modeled worldwide<br />

for many years, David brings his fashion expertise to the women's board at<br />

powerhouse agency, Ford Models. "I love working in the fashion business,”<br />

David proclaims. “My favorite thing about working at Ford is no day is<br />

alike.” Dealing with such great models inspires David to give back to the<br />

community, and he has been involved in <strong>Fashion</strong> Club for Big Brother &<br />

Sister program for 2 years.<br />

Nicole Suarez Univision Television<br />

Nicole Suarez Campos defines herself as a leader, a dreamer, and a do-er.<br />

At 18, Nicole Suarez was given the opportunity to compete for a spot in the<br />

Miss Colombia beauty pageant. Suarez was crowned Srta. Tolima in May of<br />

2010, allowing her to compete alongside the country's most beautiful<br />

women for a chance at the Miss Universe pageant. After her journey in<br />

Colombia, she was determined to make the most of the lessons learned<br />

during this life-changing experience and auditioned for Univision’s hit<br />

pageant reality tv show, Nuestra Belleza Latina 2011.The fifth season of<br />

Nuestra Belleza Latina was a success, breaking ratings records and<br />

reaching audiences all over the world. She was named the second runnerup<br />

of Nuestra Belleza Latina 2011, and in the process, gained an<br />

international fan base. At 21, she has established a name for herself<br />

through much hard work and dedication, and has returned to Chicago to<br />

attain her journalism degree from DePaul University. Suarez currently<br />

works with Univision Chicago, hosting Despierta Chicago, airing locally<br />

every morning during Despierta America. With the passionate character<br />

that defines her, she plans on pursuing her dreams wherever they may<br />

lead. She aspires to one day be working as a news anchor and travel host,<br />

reporting on news and culture in an international context.<br />

Nancy To Miss Illinois, United States <strong>2012</strong><br />

Nancy To, a first generation born Chicago native to immigrant parents, was<br />

instilled the importance of a quality education at an early age. With a belief<br />

that any dream can be achieved through education, Nancy attended the<br />

University of Illinois at Chicago before continuing to pursue her goal of<br />

becoming a teacher with her Master’s in Education at Saint Xavier<br />

University. When not destroying bridges or throwing egg droppers off the<br />

bleachers with her physics students, Nancy is always finding ways to help<br />

support her community. As Miss Illinois United States <strong>2012</strong>, Nancy strives<br />

to be a positive role model for young girls and encourage them to become<br />

S.T.E.M. (science, technology, engineering, and mathematics) literate.


CELEBRITY GUESTS<br />

Patrick Seller Model & Founder of Vox Populi Magazine<br />

Patrick is a fashion model, entrepreneur, and business owner. Patrick<br />

"Fearless" Seller was born in Indianapolis in 1991. He began his career as<br />

an actor at age 11 and booked many commercials and print ads in the city<br />

of Chicago. At 14, his family purchased a Subway restaurant, where he<br />

worked for several years before becoming the Co-Owner in <strong>2012</strong>.<br />

After being discovered by fashion photographer, Nathan Beckner, Patrick<br />

decided to change careers. He converted to modeling in 2008. Since then<br />

he has done ads and editorials in Vogue, L'oumo Vogue, Ocean Drive,<br />

Michigan Avenue and more. Patrick is featured in Parasuco’s S/S 11'<br />

Campaign shot by his great friend and celebrity photographer, Tony Duran.<br />

He’s also been requested several times by Abercrombie for their campaigns.<br />

At 19, he decided that he wanted to pursue other ventures. He founded<br />

Mustang Partners, LLC.; after a year, he decided to get back into the<br />

fashion industry. On March 1st, <strong>2012</strong>, he founded Vox Populi Magazine with<br />

his great friend, celebrity photographer & graphic designer, William “Billy”<br />

James McIntyre, and artist & fashion expert, Amanda Elizaldi.<br />

Andy Vargas<br />

Deemed “Latin Soul’s New Favorite Son,” Andy Vargas is a multifaceted<br />

crossover artist with a conviction for Latin music and culture. As the lead<br />

vocalist of SANTANA, his passionate voice and stage presence blend his<br />

deep roots of old world Latin music with modern day Latin style.<br />

Influenced by his father Javier Vargas, Andy was exposed to music at the<br />

early age of three years old. By the time he was seven, he began to<br />

perform with his father's mariachi band in Watsonville, California.<br />

Encouraged by his father’s excitement to teach him, Andy quickly saw the<br />

powers of a deeper communication and expression in music. His interest in<br />

R&B soul, led him to follow musicians and bands like Stevie Wonder, Marvin<br />

Gay, The Temptations, Etta James, War and Carlos Santana.<br />

Recognized by top executives in the entertainment business, Andy caught<br />

the eye of music producer Terry Melcher. He signed his first recording<br />

contract to R.C.A Records at the age of seventeen, under the guidance of<br />

super A&R executive Ron Fair. Prior to his first album release, Andy was<br />

introduced to the legendary Carlos Santana. Impressed with Andy’s musical<br />

talents, he was asked to join the new Santana Band.<br />

His cross-cultural appeal allows Andy to compose and sing melodies, soulful<br />

lyrics, and captivating grooves with music that makes you move. When you<br />

come in contact with Andy Vargas, you will understand that he is more than<br />

just an artist, musician and DJ, he is an unforgettable experience.


CELEBRITY GUESTS<br />

Rachell Martell nuvoTV, Model Latina, South Beach<br />

Rachell, 20, is an aspiring, music-loving Cuban-Italian model-actress who likes to<br />

unwind to classic crooners like Frank Sinatra and dance up a sweat to Lady Gaga.<br />

MURIEL VILLERA nuvoTV, Model Latina, South Beach<br />

International fashion model, host, and winner of nuvoTV’s Model Latina: South<br />

Beach. Born in Cartagena, Colombia, Muriel grew up in Miami after her family<br />

migrated to the U.S at the age of 4. By the age of eighteen Muriel caught the<br />

attention of local photographers and can now be spotted in several national<br />

campaigns. This Model Latina has represented various brands ranging from Reebok,<br />

L’Oreal, Brookstone and Verizon, to celebrity swimwear brands such as Nicolita and<br />

Lila Nikole. Music video features include today’s hottest <strong>Latino</strong> talent Pit Bull and<br />

Daddy Yankee.<br />

Sasha Zacarias Miss Latina U.S<br />

Representing the state of New York, Dominican-born Sasha Zacarias saw her dream<br />

of becoming Miss Latina US fulfilled on the evening of June 2nd in Riviera Maya,<br />

Mexico. At age 23, this was her second shot at the crown, having achieved a 2nd<br />

Runner-Up placement in her previous attempt as Miss Rhode Island Latina 2007 and<br />

proving that you can accomplish your goals with hard work, discipline and<br />

perseverance. The bright and beautiful new titleholder speaks fluent English and<br />

Spanish, has a Bachelor’s Degree in Human Development & Family Studies, and<br />

presently works as an Investigator for the Identity Theft Protection Unit of the State<br />

Attorney’s Office in Rhode Island. Sasha followed her national title win just one<br />

week later with a proud sixth place finish at the international finals and also received<br />

the important continental queen award for North America and the Caribbean that<br />

distinguishes her for academic excellence and outstanding life achievements.<br />

Indeed, this is one amazing young woman and someone who exemplifies exactly<br />

what a Miss Latina US titleholder is all about...more than a model, a ROLE model!


BEHIND THE SCENES<br />

Jill Glaser - Make Up First, Founder & Owner; Freelance <strong>Media</strong><br />

Makeup Artist<br />

Jill Glaser is a freelance media makeup artist. She received her formal training<br />

at Columbia College, Chicago, Illinois. She continues to train with legendary<br />

New York City and Los Angeles-based makeup artists, including Linda Mason,<br />

Eve Pearl, Kevin James Bennett, James Vincent, Tom Devlin and Maurice Stein.<br />

Jill is considered to be an expert in makeup and hairstyling for the demands of<br />

high definition television, film, video and print. A former corporate attorney, Jill<br />

is most comfortable in the commercial, corporate media makeup. However, Jill<br />

is skilled and freelances in all aspects of event, media, theatrical, and<br />

camouflage makeup.<br />

In 2006, in order to answer the need for superior, formal training in Chicago,<br />

Jill founded Make Up First ® School of Makeup Artistry (the “School”). Jill<br />

currently teaches the <strong>Media</strong>, Airbrush and some of the other courses at the<br />

School. In <strong>2012</strong>, Jill incorporated Artists by Make Up First, LLC, an agency for<br />

makeup artists, hair stylists, nail technicians and wardrobe. In having done so,<br />

Jill serves not only as an educator, but also, more importantly, as an avenue<br />

for those aspiring makeup artists who wish to pursue their passion.<br />

Fannie Villaseñor- Colorrific Coiffure, Founder & Owner;<br />

Artist, Hair Designer, <strong>Fashion</strong> Stylist<br />

Fannie became a certified, licensed cosmetologist in the State of Illinois in<br />

1997. Her lifelong passion, sense of artistry and style has been the impetus for<br />

her success and career as a Stylist, Colorist, Corrective Color Professional,<br />

Educator and Bridal Specialist. Fannie routinely attends as well as leads<br />

professionally sponsored courses in corrective color.For over a decade now,<br />

Fannie has created hair and makeup on set for models and celebrities<br />

appearing in Chicago Magazine advertisements and Today’s Chicago Woman<br />

magazine. She has styled models for numerous productions including beauty<br />

pageants in Chicago and also at the National Championship levels. Starting<br />

in1999, and currently, Fannie has been hired to appear on stage as a stylist<br />

performer and instructor for hair color and hair styling/cutting for the hair<br />

industry all over the world. By invitation, on behalf of her Salon, Colorrific<br />

Coiffure, Fannie has entered her salon in Hair Wars, a Chicago, city and<br />

suburban-wide Hair Salon competition almost each year since 2005. She won<br />

1st place, second place and third place awards, multiple times. In 2009, as<br />

Chicago’s representative, Fannie participated in a National Hair Wars Salon<br />

competition in Las Vegas, involving stylists and salons from ten US cities, and<br />

again will represent Chicago in December <strong>2012</strong> in the National Hair Wars<br />

competition in Las Vegas. Fannie happily donates her time and talents to<br />

cancer patients. She sponsors children in need and is a wonderfully<br />

philanthropic human being.


BEHIND THE SCENES<br />

Mark Aguilar - Aguilar Construction, Runway Design<br />

Mark Anthony Aguilar was born & raised in Lincoln Park, Chicago. He graduated<br />

from Illinois State University with a degree in Construction Management. While at<br />

Illinois State Mark lead the Illinois State Redbirds as their baseball shortstop.<br />

After graduating he decided to return to Chicago and pursue a career path as a<br />

Construction Project Manager & enhance Chicago’s skyline.Mark managed<br />

construction projects for the leading general contractors in the city. While working<br />

for Turner Construction, Walsh Construction & Morse Diesel International Mark<br />

managed high profile projects such as the Hotel Sofitel, The New Cook County<br />

Hospital & misc. Chicago Public Schools Mark started Aguilar Construction<br />

Corporation in 2001 & has managed condo, multi unit & commercial spaces in<br />

TRUMP Tower, AQUA Tower, Mies van der Rohe buildings & many other prestigious<br />

buildings in the city. One of Mark’s recent projects is a 12 page spread currently<br />

featured in this <strong>2012</strong> fall issue of Chicago Home & Garden for top interior designer<br />

Lukas Machnik. Mark also completed a commercial space that was part of the<br />

SHOWTIME hit series Borgias this past spring. He is pleased & honored to be<br />

building & donating the runways for <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>.<br />

Tid bit: Mark modeled for <strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong> in 2009. Mark’s modeling career<br />

started at FORD Modeling Agency, KSR Models in LA & Stewart Talent Agency.<br />

Mark has modeled & walked the runway for CUSTO BARCELONA, HUGO BOSS,<br />

HICKEY FREEMAN, COLE HAAN, FRENCH CONNECTION, BUDWEISER & GAP.<br />

Danny Garcia - Jagoli Design; Furniture Designer & <strong>Fashion</strong><br />

Runway Backdrop<br />

Daniel Garcia and his passion for fashion, design and furniture has lead the way as<br />

owner of Jagoli for the past 16 years. Originally established in Mexico by his<br />

grandfather, this third-generation family business now includes a full-service<br />

furniture-design and manufacturing firm along with fashion, interiors and graphic<br />

design. Regardless of the industry, or project, Garcia prides himself on the<br />

satisfaction of his clients, who also serve to inspire his design.<br />

Xochitl Gomez – Wardrobe Stylist and Production Coordinator


Contacts:<br />

<strong>Latino</strong> <strong>Fashion</strong> <strong>Week</strong>®, Co-Founders & Principals<br />

Arabel Alva Rosales, arabel@alvarosales.com | 773-865-7313<br />

Cesar Rolon Jr., crolon@imagenconsultants.com | 773-251-3329<br />

Purchase Tickets: www.latinofw.eventbrite.com<br />

SUPPORTING ORGANIZATIONS<br />

FASHION HOPE, builds awareness and raises funds in the fashion<br />

industry to help rehabilitate survivors of human trafficking, exposing<br />

what is perhaps the gravest human rights atrocity of our time.<br />

HACER, a U.S. Scholarship Program, designed to provide financial<br />

assistance to eligible graduating Hispanic high school seniors who face<br />

limited access to educational and career opportunities.<br />

3c Wear LLC, a family-owned company with one vision in mind, making<br />

Inspired Clothing to Inspire Giving. We inspire children, their parents and<br />

friends to make a difference in this world by providing opportunities to<br />

give something meaningful to children in need.<br />

Check Us Out: www.latinofashionwk.com � Follow Us on Twitter � Like Us on Facebook

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