With <strong>the</strong> introduction <strong>of</strong> <strong>the</strong> new government following <strong>the</strong> April<strong>2009</strong> election an extensive campaign was undertaken to introduce<strong>the</strong> new EXCO and <strong>the</strong> programme <strong>of</strong> action to <strong>the</strong> people. In <strong>the</strong>last quarter <strong>of</strong> <strong>the</strong> financial year under review, a communicationand marketing campaign was undertaken to popularise keymessages and <strong>the</strong> programme <strong>of</strong> action for <strong>the</strong> year ahead wasoutlined by <strong>the</strong> <strong>Premier</strong> during <strong>the</strong> <strong>2010</strong> State <strong>of</strong> <strong>the</strong> ProvinceAddress (SOPA).A number <strong>of</strong> media campaigns were conducted and posters,banners, print and radio advertisements, exhibitions, brochuresand booklets were produced to support provincial governmentpublic activities. These campaigns included:• The introduction <strong>of</strong> <strong>the</strong> new <strong>Gauteng</strong> government led by <strong>Premier</strong>Mokonyane following <strong>the</strong> April <strong>2009</strong>–2014 Programme <strong>of</strong>Action• Key messages and programmes in line with <strong>the</strong> June <strong>2009</strong> State<strong>of</strong> <strong>the</strong> Province Address• Mandela Day encouraging <strong>Gauteng</strong> residents to work for aminimum <strong>of</strong> 67 minutes for <strong>the</strong> good <strong>of</strong> humanity• Merafong Peace and Reconciliation Campaign• Campaign on Human Rights and Social Cohesion• Progress on GPG work for people living with disabilities• <strong>Gauteng</strong> Football Friday for public servants.A range <strong>of</strong> products was produced to support government’sprogrammes aimed at promoting human rights and empoweringwomen, children, people with disabilities and youth. Theseincluded booklets, directories, posters, banners and leaflets.Various booklets and pamphlets on policies, services, and reportswere produced. A number <strong>of</strong> products were produced in a variety<strong>of</strong> <strong>Gauteng</strong> languages, in Braille and as audio tapes, to broadenaccess to government information.The <strong>Gauteng</strong> internet portal remained a source <strong>of</strong> valuableinformation to <strong>the</strong> public as it provided a universal entry point to<strong>the</strong> GPG. There was ongoing updating <strong>of</strong> government informationon <strong>the</strong> portal, with news stories being regularly placed toge<strong>the</strong>rwith photographs. All forms, publications, reports, contact detailsand links to departmental websites, as well as regular news itemsare maintained on a daily basis.As part <strong>of</strong> <strong>the</strong> provincial government’s efforts to expand access toinformation about government services and how to access <strong>the</strong>m,<strong>the</strong> services database on <strong>the</strong> GPG portal was updated regularlyand a consolidated GPG services directory was produced anddistributed.The <strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Premier</strong> continued to provide pr<strong>of</strong>essionalproduction services in <strong>the</strong> form <strong>of</strong> desk top publishing (DTP),photography and video services to provincial governmentdepartments and agencies. Much <strong>of</strong> <strong>the</strong> design and layout <strong>of</strong>media products <strong>of</strong> GPG departments as well as video footage andphotographs used for GPG publications and videos was developedby <strong>the</strong> <strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Premier</strong>’s production services unit. The DTPunit undertook more than 335 assignments, designing andproducing posters, banners, leaflets, booklets and advertisementson government programmes and policies. Over 240 photographicassignments were undertaken translating into thousands <strong>of</strong> picturesused for <strong>the</strong> website and a variety <strong>of</strong> GPG media products. Picturesin <strong>the</strong> digital photographic archive we upgraded on an ongoingbasis. The video unit carried out about 40 assignments in <strong>the</strong> yearunder review, including filming <strong>of</strong> <strong>the</strong> Heritage Day celebrations,<strong>the</strong> State <strong>of</strong> <strong>the</strong> Province Address, EXCO Lekgotla media briefingsand Thusong Services Centre launches. In addition, various videoswere produced for <strong>Gauteng</strong> government departments.50
Service delivery achievementsOutputsOutput performance measures/servicedelivery indicators<strong>Gauteng</strong> NewsProduction <strong>of</strong> <strong>Gauteng</strong> Newsand distribution throughout<strong>Gauteng</strong>.Effective Communications and Undertake marketingMarketing Campaigns campaigns linked to <strong>the</strong> GPGPOA.GPG Services Directory Production and distribution <strong>of</strong>a consolidated GPG ServicesDirectory.Actual Performance Against TargetReasons for Major VariancesTargetActual8 Three editions were producedand distributed in <strong>Gauteng</strong>.This included a special editionfocusing on <strong>the</strong> key messagesand plans <strong>of</strong> <strong>the</strong> State <strong>of</strong><strong>the</strong> Province Address <strong>of</strong> 22February <strong>2010</strong>.11 Sixteen communication andmarketing campaigns wereundertaken to communicateprogress towards implementing<strong>the</strong> <strong>Gauteng</strong> government’sPOA.Serious capacity constraints in<strong>the</strong> sub programme impactednegatively on <strong>the</strong> productionand distribution <strong>of</strong> <strong>the</strong>publication. O<strong>the</strong>r publicationsincluding GPG News and GPGE-Zine were discontinued.New mandate requiredadditional campaigns asidentified in <strong>the</strong> POA1 1 No variance as target achieved.Pr<strong>of</strong>essional Production Servicesfor <strong>the</strong> GPGProviding timeous and qualitypr<strong>of</strong>essional media productionservices for <strong>the</strong> GPG and itsagencies.As per need and requests fromgovernment departments.Pr<strong>of</strong>essional production serviceswere provided on an ongoingbasis.No variance as target achieved.Pr<strong>of</strong>essional Production Servicesfor <strong>the</strong> GPGProviding timeous and qualitypr<strong>of</strong>essional production mediaservices for <strong>the</strong> GPG andAgencies.As per need and requests pergovernment departmentPr<strong>of</strong>essional production serviceswere provided on an ongoingbasis.No variance as target achieved.Branding <strong>the</strong> GPGFinalise <strong>the</strong> review process <strong>of</strong><strong>the</strong> current GPG CorporateIdentity (CI) manual andmonitoring compliance to GPGCI guidelines.Ongoing servicesReview process completedand process underway t<strong>of</strong>ur<strong>the</strong>r develop GPG brandstrategy taking cognisance <strong>of</strong><strong>the</strong> launch <strong>of</strong> Brand <strong>Gauteng</strong>.There was ongoing monitoring<strong>of</strong> compliance to GPG CIguidelines as well as adviceto departments on <strong>the</strong> use <strong>of</strong>current guidelines.No variance as target achieved.51