Office of the Premier Annual Report 2009-2010 - Gauteng Online

OutputsMarketing campaignsGauteng Branding andMarketing ForumIdentification and developmentof sub-brandsStrong internal and stakeholderpartnershipsOutput performance measures/servicedelivery indicatorsCalendar of key brandingand marketing opportunitiesdevelopedDevelop relevant marketingproductsActual Performance Against TargetReasons for Major VariancesTargetActualAs required None required No variance as target achievedAs required None required No variance as target achievedRegular website updates As required Updates completed No variance as target achievedEstablishment of forum. As identifiedForum meetings.Joint projects co-ordinated.The Gauteng Branding No variance as target achievedand Marketing Forum wasconstituted in July 2009.The terms of reference weredrafted and adopted byforum members. Three formalmeetings were held for theyear. Ad hoc meetings wereheld with specific partners onspecific projects for issues ofco-ordination.Number of sub-brandsidentified and developedAs identifiedThe sub-brand for the Craftand Design Centre was createdand launched. A lock-in designwas created for the GautengTourism Authority. Followingan EXCO decision, draftdesigns were created for alook and feel for Gautransie(Department of Roads andTransport).No variance as target achievedStrengthening of existingpartnershipsOngoingPartnerships with municipalitiesand metros established throughthe Branding and MarketingForumNo champions were identifiedNo variance as target achieved.Identify number of internal andexternal brand championsOngoingThe Gauteng BrandAmbassador strategy waspresented to the Branding andMarketing Forum. Changesneed to be made to thestrategy. The need for a policyto be developed was identifiedNo variance as target achieved.57