July 15, 2015

July 15, 2015
Executive Director ‘s Welcome
Welcome New PAII Board Member: Your PAII Board of Directors (interim)
meets in a weekly phone conference to address 2 priorities: association operations,
and our services to you – the members. We’ve recently welcomed John P.
Finneran, Jr. to the Board, and as a CPA / CFO, he’ll focus on PAII’s financial
management and progress to non-profit status. John’s 14 room Inn, the awardwinning
Caldwell House Bed and Breakfast, is located near West Point; he is
currently President of the New York State Bed and Breakfast Association
(ESBBA), and serves on regional lodging and tourism boards. You – as a PAII
member - have well versed and dedicated leadership!
Let’s Get Organized: 275 – that’s the approximate number of webinars on the PAII website under
the Resources tab. And, what a resource this is – what topic isn’t covered? But, we realize that finding
a topic isn’t especially quick or convenient – so, we’re undertaking the task of organizing the webinars
by topic and presenter.
Largest Attendance Yet: Speaking of webinars – our July 8 webinar “Social Media for B&B Associations”
had the highest attendance yet! Your State / Regional B&B group typically invests resources
into promoting member inns, and this PAII webinar included tips on where to find content, how to
aggregate content, and prioritizing which sites to utilize. We’ll regularly offer educational webinars to
B&B Associations – and while we’ve made sure that each association is in our database and should
be receiving our communications, we know that leaders change. So, we’re asking for your help – if
you are a member of your state/regional association, please forward this publication to the leaders –
and, leaders please contact me (kris@paii.org) if the association contact information needs updating.
We’re again very pleased to note that a number of articles in this news magazine are authored
by your industry partners and some have already signed up for the 2016 PAII Innkeeping
Conference January 10-14 in Austin TX!
In this issue, you’ll find:
Focus on the Bed … after all, your guests will spend a significant portion of their stay in it and who
doesn’t have photos of their beds on their website. Our friends at InnStyle provide a primer on bed
coverings – and they certainly are in the know, as they have been an industry resource and PAII
members since PAII’s beginning over 25 years ago!
Continued on next page……...
Professional Association of Innkeepers International (PAII)
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492 Phone: (856) 310-1102
http://www.innkeeping.org

Executive Director’s Welcome continued………
Look Like a Winner – through your B&B’s website, that is. Potential guests surmise your website
reflects your inn – they’ll be attracted by an up-to-date website with great pictures, logical organization
/ easy navigation, online booking, etc. “Christmas in July” may apply to a retail sales promotion
– but do out-of-season photos invite a guest for a summer getaway? Innkeeper’s Advantage
reviews website content that will build confidence with the guest that your B&B is the place
for them.
Beyond the Selfie – people love to snap photos of themselves enjoying a time and place. Make it
easy for them to picture themselves at your inn by including people (friends, models) in your photos
and videos. Tell the whole story of your inn, creating a personality that goes beyond the artfully
presented breakfast or room. Innconcierge provides tips to help you capture what your inn is
all about.
Is there a topic that you’d like addressed in the Member’s Monthly e-newsletter … or the News
You Can Use? You’re always welcome to contact me at kris@paii.org.
Kris Ullmer, PAII Executive Director
New ADA Compliance Information
The Department of Justice has published a new 9-page ADA technical assistance
document,Frequently Asked Questions about Service Animals and the
ADA (http://www.ada.gov/regs2010/service_animal_qa.html) to further assist
covered entities and people with disabilities to understand how the ADA’s service
animal provisions apply to them. The document answers questions that continue to
be asked since the publication of the Department’s 2011 document, Revised ADA
Requirements: Service Animals. http://www.ada.gov/service_animals_2010.htm
To find out more about the ADA, visit ADA.gov or call the Department's
toll-free ADA Information Line at
1-800-514-0301 or 1-800-514-0383 (TDD).
Part 36 Nondiscrimination on the Basis of Disability in Public
Accommodations and Commercial Facilities
(as amended by the final rule published on September 15, 2010)
http://www.ada.gov/regs2010/titleIII_2010/
titleIII_2010_regulations.htm

Airbnb News - Part 3:
PAII is getting a lot of questions from members about how to address the so called "Sharing Economy"
Airbnb issues with their local and state Governments so that they can level the playing
field. Here is one possible solution from Steve Unger, a fellow B&B Owner and PAII member - a
"how to" manual: Airbnb: The Good, The Bad and The Ugly
This 23 page e-book provides a comprehensive guide, both for Cities attempting to appropriately
regulate Airbnb, and for neighbors and legal B&B owners who are concerned about the impact of
Airbnb rentals on their neighborhood.
The author worked with the City of Portland, Oregon for two years to develop a new short-term
rental ordinance to accommodate Airbnb Hosts. By the end of the process he had assembled a
great deal of information and realized that cities around the world were dealing with the same situation
as Portland – How to appropriately regulate Airbnb rentals - so he created a BLOG – The Airbnb
Analyst (www.airbnbanalyst.com ) - and wrote a short "how to" book - Airbnb: The Good, The Bad
and The Ugly The retail price of the book is $9.95. However, PAII Members can get it for $4.95 if
they use the URL below and enter the Coupon Code of "PAII".
http://sheets.lionrose.com/airbnb-the-good-the-bad-and-the-ugly/
If you need assistance in working with your local government to "level the playing field" between legal
B&Bs and the sometimes non-legal Airbnb, VRBO and Homeaway properties let us know
atQuestions@PAII.Org and YOUR PAII will help. That's what YOUR PAII does. PAII will be bringing
you other success stories, ideas and solutions in our weekly publications and will have a session
devoted to this topic at the PAII Conference in Austin, TX. See you in Texas!
-Jack North, Mayhurst Inn, Orange, VA, PAII Board of Directors
Airbnb News - Part 2:
PAII Sponsored Meeting at Mayhurst Inn with US Congress Representative David Brat, 7th District,
Virginia, 23 June, 2015 – Subject “The Sharing Economy” read more at: http://
paiiinnkeepers.blogspot.com/2015/07/paii-sponsored-meeting-at-mayhurst-inn.html
Airbnb News - Part 1:
Recently, PAII Board member Jack North met with AH&LA (American Hotel & Lodging Association),
and met with legislators, advocating a ‘level playing field’ for all lodging properties – watch for his
report coming soon!
He also attended the Federal Trade Commission Workshop (FTC), Washington, DC, June 9, 2015
The “Sharing Economy” For PAII. Check out his report at http://
paiiinnkeepers.blogspot.com/2015/06/federal-trade-commission-workshop-ftc.html

PAII is aware of the recent Google changes to it's Knowledge Graph Box where Bed and Breakfasts
were shown to have "No Known Availability". This was very recently changed to "Check website
for rates and availability", but there are still some ongoing issues with the listings and we understand
there are potential lawsuits as a result of lost business because of this.
We will post more information about this situation shortly.
Vendor Conference Spotlight
If you ask the folks at Berkshire Amenities Group, Inc., about what’s important to our industry
– they will point to the environment. Owners Gene and Karen Faul don’t just talk about
“green,” they have invested in the development and manufacture of green products made by
their own company Monarch Cypress.
After many years in the apparel and hospitality industries serving leading, luxury hotels, Gene
and Karen have taken delight in turning their attention to the world of Inns, bed & breakfasts
and other smaller, boutique operations. They offer Innkeepers a range of products including
their signature Green Earth Eco Towels and a very broad range of robes.
The Fauls feel that Innkeepers must “demonstrate to your guests that you care about the environment
and are doing everything possible to support that belief.”
A passionate Gene goes on to say, “If we continue to fail to support our planet, then there
might not be a planet to care for.”
To see how they are doing their part for the environment, see their video:
https://www.youtube.com/watch?v=xop27Z9KzFA
Learn more about Berkshire Amenities Group,
Inc., and their products:
www.berkshireamenitiesgroup.com
Are you a member with news, helpful information,
ideas and recipes to share?
Please send your articles to marketing@paii.org
Deadline is the 10th of every month. Photos welcomed!*
*Please make sure photos are yours or you have permission to use.

On Quilts and Coverlets: Understanding the Difference
What’s the difference between a quilt and a coverlet?
That’s a query we encounter from time to time here at InnStyle, and it’s certainly a fair enough question. Let’s start with
a general description of a quilt, which, traditionally speaking, is essentially a cover that can be used in many different
ways.
What else?
A quilt has a layer of batting — or padding — which is placed between two layers of fabric and then stitched into a specific
pattern or design to hold the layers in place. Batting (or padding) is a soft, bulky assembly of fibers that provides loft
and a layer of insulation.
There are actually two different types of quilts. One type of quilt uses a single piece of fabric for the top layer. A piecework
quilt, meanwhile, joins smaller sections of fabric together to create its top layer. The underside of a piecework quilt
will generally be a one-piece (solid color) fabric.
Pieced quilts are made from fabrics that may have been used previously as clothing, upholstery, drapery, bedding, or
any other fabric that’s no longer being worn or used in its original form. Some quilters will purchase bolts or yards of
fabric, and then cut that fabric into smaller pieces to create a quilt of their own design. This style of quilt often makes an
interesting cover for a bed, couch, throw or chair.
Coverlets can be a solid, a print, a stripe or one of many types of fabrics including Matelassé. Most Matelassé products
are of a heavier cotton fabric (although some are made with a cotton/polyester fabric) which can give the appearance of
padding, although they’re not filled with batting of any sort. This look is meant to mimic the style of hand-stitched quilts
made in France.
Specialty jacquard looms or quilting machines are used to give a Matelassé fabric a unique appearance of intricate designs,
raised patterns, indentations, and the padded look often associated with quilts.
Quilts and coverlets are shorter in both length and width than a bedspread, and lighter in weight than a comforter. That
makes them easier to change, and it simplifies the bed-making process as well. Also, most quilts and coverlets are washable.
Be certain to check the washing instructions, though, before washing and drying.
Both quilts and coverlets are sized differently depending on the manufacturer. To choose the correct size for your particular
bed, measure the depth and width of your mattress, as you need to cover the depth of your mattress.
The next step would involve measuring the depth from your box spring to the floor, assuming you’re using a box spring,
of course. (Some beds sit on a platform and don’t use a box spring). If you do have a box spring, however, you don’t want
to leave it exposed — you’ll want to use a decorative box spring cover that completely covers
your box spring (InnStyle offers these on our Bed Scarves & Bed Skirts page) or a bed skirt that
will go underneath your mattress and over the top of your box spring.
If you decide to go with a bed skirt, it will drape to the floor with either a ruffle or a box pleat
finished look. Before purchasing a bed skirt, measure the drop that you will need by measuring
from the top of the box spring to the floor. Bed skirts come in many drops from 14″-22″ and
longer.
InnStyle http://www.innstyle.com
215 South 5th Street, Perkasie, Pennsylvania (PA) 18944
TollFree:1-800-877-INNS Phone:1-267-354-6020

Contests……. Contests……. Contests……. Contests!!!!!!
PAII members looking to stretch their chops at their photography skills and/or get competitive in the kitchen,
have we got the contests for you! Enter one (or more!) of five categories for best photography and/or best
recipes and the winners will be featured in the following issues on Innkeeping Magazine Quarterly!
For Our Fall Innkeeping Now Magazine
Best Exterior Picture-Fall Foliage
Best Interior Photo-Bathrooms
Best Photo-Beverages
Best Recipe-Waffles
Best Recipe-Savory Bacon Theme
For Our Winter Innkeeping Now Magazine
Best Exterior Picture-Holiday Wreaths
Best Interior Photo-Holiday Decorations
Best Photo-Desserts
Best Recipe-Savory Muffins
Best Recipe-Christmas Cookies
ALL contestants will be featured in the monthly
newsletters as well as their photos and recipes
(with credit) posted on PAII’s Facebook, Twitter
and Google+ pages.
Each photo and recipe will be judged by an independent,
team of professional photographers and executive chefs.
As well as having a peoples choice award.
The deadline for this round of submissions for
the Fall Innkeeping Now Magazine is
September 1, 2015
Get out your cameras, your smart phones, your whisks and your
springform pans out and get ready to rumble!
Questions? Email marketing@paii.org
Rules for the Recipe and Photo contests can be found at
http://paiiinnkeepers.blogspot.com/2015/07/paii-recipe-contest-for-our-fall.html
http://paiiinnkeepers.blogspot.com/2015/07/paii-photo-contests-for-our-fall.html
Our Recipe and Photo Judges!
http://paiiinnkeepers.blogspot.com/2015/06/our-professional-photo-judges.html
http://paiiinnkeepers.blogspot.com/2015/06/our-professional-recipe-judges.html

Creating The Scene – Using live models during a video shoot
There’s no doubt that video, as an online travel planning resource, is increasing. No longer will
stunning still shots convert the Millennials, Gen-Xers and their parents alike. Video has taken
hold and professional videography rules the day. With technology and mobile devices allowing
travelers access to your product when and where they want it, you need to make available to them
a good illustration of what your product is. Yes, stunning accommodations, mouth-watering food
and breathtaking grounds all show very well in a digital format and placed throughout your online
presence via photos and videos, but is that enough? Does that tell the whole story? NO, if that
were the case then TV commercials would be a lifeless, impersonal and ineffective waste of 30 seconds.
Long have marketers known that staging video with live action will create an environment
that the viewer can picture themselves in the place of the model/actor.
So when you plan your next video shoot for your property, plan on calling in some favors.
Here are a few tips to help make your next video project come alive to potential viewers.
Ask your videographer: Most videographers have a list of actors they can bring in to assist in filling
the scene. There most likely will be an additional cost to this, but the possible ROI with using
professional resources should be worth the investment.
Call in some favors: No doubt as an Innkeeper you are asked for favors, maybe you have family
and friends that you have let experience your property, time to call in a favor of your own.
Business networking: Maybe you belong to a business or professional group that you can resource
or exchange services.
Focus on the key demographics of the potential viewers: Your guests very well be women 48-65,
though we do want a final product that will reflect and appeal to that demo, be sure you know who
will ultimately watch the end project and what demographics will be more likely to drive the future
of your property. The popularity of Inns and Bed and Breakfasts is quickly working its way down
the age demographics and nothing will tell that professional 30 something couple that this is not
grandmas place than a video of their peers enjoying your fantastic property.
Plan, storyboard and plan some more: Work with your videographer or whoever is hired to produce
the project. This is probably the most critical step, knowing who, when and where you have
actors and for what scenes is vital. The continuity your project will gain by planning is worth the
time and effort.
InnConcierge
http://www.innconcierge.com

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Ads can be submitted in JPEG or PDF format, at least 300 DPI.
Please email ads to marketing@paii.org.
The deadline for ads is the 10th of every month for publication on
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**Multi-Month discounts are available, please inquire for rates.
Find PAII online at:
https://www.facebook.com/Innkeeping
Have questions about PAII?
Email questions@paii.org
https://plus.google.com/u/0/+InnkeepingOrg
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Upcoming Webinars (more dates and topics coming soon!) Free for Members!
Register at http://www.innkeeping.org/?page=webinars (you must login to your account to register)
Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience
-RezStream
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
-Forfeng Designs/Forfeng Media
Wednesday, August 19, 2015, 2:00 PM EST
Benefits of RezStream Cloud, presented by Josh
Wise - RezStream
Wednesday, September 2, 2015, 2:00 PM EST
Clever hacks to boost your inn's revenue!
-Little Hotelier
Wednesday, September 9, 2015, 2:00 PM EST
The Importance of Yelp for B&Bs
–PAII Staff
Wednesday, Sept 16, 2015, 2:00 PM EST
7 Strategies to Increase Traffic to Your Website
-Q4Launch
Wednesday, September 23, 2015, 2:00 PM EST
Topic to be Announced -Acorn Internet
Wednesday, October 14, 2015, 2:00 PM EST
Member Retention and Acquisition for Associations
–PAII Staff
Wednesday, October 21, 2015, 2:00 PM EST
10 tax tips for B&Bs
-Legare, Bailey and Hinske, LLC
Wednesday, October 28, 2015, 2:00 PM EST
Topic to be Announced -Acorn Internet
Wednesday, November 4, 2015, 2:00 PM EST
Yield Management
-Q4Launch
More Dates and Topics to be announced shortly:
Check http://paiiinnkeepers.blogspot.com/p/
upcoming-webinars.html for the most updated
schedules.
Association Corner
On July 8, PAII held a webinar specifically for B&B Associations, How Associations can use Social
Media to help market their members. The video can be found publically here:
https://vimeo.com/user17593333/review/133058547/5622eecefd
Here are some additional links that may be useful for Associations:
Feed Readers (for Blogs)
http://feedly.com/
https://theoldreader.com/
http://newsblur.com/
http://www.feedspot.com/
http://digg.com/reader
https://www.commafeed.com
https://www.g2reader.com/en/
Some additional links to check out
https://buffer.com
https://hootsuite.com/
http://www.sharethis.com/
https://ifttt.com/
https://tweetdeck.twitter.com/
Sources to aggregate content from:
Facebook Interest Lists
https://www.facebook.com/help/440058336033758/
Twitter Lists
https://support.twitter.com/articles/76460-using-twitter-lists
Google Circles
http://www.google.com/+/learnmore/circles/
Set up https://www.google.com/alerts for your member inns and
any topics that may be of interest. Put names in quotes for better
search results.

Is Your Internet Attitude Attracting New Guests?
Often a guest's first impression comes from the Internet so it's important to have a Web site that is
as clean, interesting and comfortable as your inn.
Successfully marketing a bed and breakfast experience means selling travelers on your unique accommodations,
your services, your location and you.
Does Your B&B Look Like a Winner?
It's a fact that people are attracted to those who are confident and successful. One obvious way to
portray success is a professional, uncluttered Web site that is easy for guests to navigate. Features
like great pictures, logical organization, online booking, easy to find phone numbers, address and
directions shows that you have your act together. If your Web site looks like an afterthought or it
hasn't been updated since 2001, it tells the public you can't manage your business and you don't
really care what they think.
Part of portraying a successful and well run business is attention to detail. When your Christmas
specials are over, you must be able to take them off your Web site promptly. Make sure all your B&B
directory listings are accurate and match your Web site. If you update your rooms, update the images
on both your Web site and on your B&B directories.
Confidence Attracts Guests
A confident attitude assures guests that they will enjoy meeting you and staying at your B&B. The
"About" page on your Web site, helps prospective guests gain a comfort level with you. Tell a little bit
about yourself but don't make up an unbelievable and sensational story. A few personal details (not
too personal) can help people relate to you. If you collect antique cars, for example, some people will
really relate to that.
If you are insecure about certain aspects of yourself, don't hide. By revealing your personality with
just a hint of imperfection, you appear to be both confident and genuine. Also remember that social
networking is seen by everyone and not just your friends. Don't say anything on Facebook or Twitter
that you don't want your prospective guests to see.
Gain Trust with Genuine Content
Show lots of both professional and candid pictures. Candid shots on review sites or galleries helps
to ensure that the inn really looks like the professional shots. Avoid surprising guests with details
that some find bothersome. A bad surprise experience can turn into a bad online review. For example,
if you have cats everywhere, show a cat picture on your Web site to remind the allergic guest to
ask about the cats before booking with you. Make sure your Web content matches the facts presented
in online guest reviews. If your Web site says you have a full gourmet breakfast every morning
and the guests report a continental breakfast, the "red flag" goes up for Internet travel searchers.
Make sure your Web site, directory listings, Facebook, Twitter and
videos all tell the same true and accurate story.
Innkeepers Advantage
http://www.innkeepersadvantage.com

An Interim Innkeeper is a person or couple who has developed
the knowledge, skills and experiences necessary to successfully
operate a Bed & Breakfast, Country Inn, Boutique Hotel, or
Family Resort during the absence of the owner-operator or
resident innkeeper. An Interim Innkeeper keeps abreast of new
trends and practices through involvement in industry associations,
training programs and seminars.
What services do Interim Innkeepers perform
Interim Innkeepers perform similar duties that are part of the
daily routine for owner-innkeepers themselves. They may include
full or continental breakfast menu planning, shopping,
preparation, service and clean-up; guest hosting; afternoon tea,
snacks or evening wine & desert service; answering of telephones,
fax transmissions, regular and email response; checkin
and check-out procedures; daily inquiries and reservations;
bookkeeping, banking and other financial responsibilities; supervising
room attendants or optional housekeeping; pet, plant
and garden care; building security and maintenance. Interim
Innkeepers provide full surrogate innkeeper service while you
are away.
Who needs an Interim Innkeeper
Unless you operate very large inn and have capable and
trusted employees who are trained to function as the innkeeper
or owner, virtually every hospitality business has few effective
options to assure their business can continue operating uninterrupted
during their absence.
How can I justify the cost of an Interim Innkeeper
Simply put........uninterrupted business flow. Interim
Innkeepers are trained and experienced to operate
your inn as if you were there yourself. You can be
assured of an uninterrupted flow of guests while
maintaining the continuity of your style of guest services,
comfort and enjoyment as established by your
inn. Interim Innkeepers are also trained to handle all
prospective guest contacts with promptness and
professionalism, converting inquiries into reservations
and immediate cash flow. While you are away,
your business is operated smoothly, efficiently, and
profitably as if you were there yourself.
Interim Innkeeping Network
www.interiminnkeepers.net
facebook.com/Interim.Innkeepers.Network
When to use an Interim Innkeeper
Just as with any business or employment, every innkeeper
needs to take personal time away from their operation. It may
be for family outings or gatherings, emergency medical leave,
meetings or conferences, and more importantly, regularly
scheduled vacations or sabbaticals. When the day arrives to
take that needed time off, the options are clear.......temporarily
closing your inn and halting "business as usual" or retaining an
Interim Innkeeper who will operate your business as if you
were there yourself.
"and there is not a
better feeling than
returning from a
vacation and finding
the Guest Diaries full
of 'praises' and a
stack of bank deposit
slips from advanced
reservations secure
while we were away!"

PAII Board of Directors
Janice Delerno, The Stockade B&B, Baton Rouge, LA
Lynn Carlson, 1900 Inn On Montford, Asheville, NC
Julie Rolson, Garth Woodside Mansion, Hannibal, MO
Heather Turner, Forfeng Designs, Enfield, CT
John Finneran, Caldwell House Bed and Breakfast, Salisbury Mills, NY
Jack North, Mayhurst Inn, Orange, VA
Jerry Phillips, Rittenhouse Inn, Bayfield, WI*
*Jerry serves as a non-voting member representing the DIA to assure the smooth transition of PAII to a nonprofit.
Are you a member with news, helpful information,
ideas and recipes to share?
Please send your articles to marketing@paii.org
Deadline is the 10th of every month. Photos welcomed!*
Interested in advertising in the monthly newsletter?
Please send inquiries to marketing@paii.org
Professional Association of Innkeepers International (PAII)
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492
Phone: (856) 310-1102
http://www.innkeeping.org