presentation in pdf format

arcistanbul2012.com

presentation in pdf format

A multi-channeldevelopmentstrategy


1. PMU Key facts and figures2. Video - PMU : the first French betting site3. PMU’s Multi Channel development & strategy4. Video - PMU App and nomades sites


1. PMU key facts and figures PMU has been marketing bets on horse racing since 1931 • June 2010 : opening of the French online market and extension ofPMU’s on line activity to sports betting and poker• Its net result is integrally allocated to Horseracing Associations. In2011, it increased by more than 10% to 876 million €.PMU in 2011 :èèèèèèPMU.fr: the 1st gaming site in FranceA distribution network of 11.300 outlets thoughout France€ 10,2 billion turnover, 90% offline6 million customers+ 50 intl partnerships in more than 40 countriesAn increase of 20% of common pool handle from foreign partners


PMU’s partnerships abroadClients en Masse communeClients en Masse séparée


2. Video Digital Activities


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999 2000q Wap horse racing information serviceq InteractiveTV betting service (World’s Premiere)


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999 2000 2003q Horse betting web site


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999 2000 2003 2006q Mobile betting service


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999 2000 2003 2006 2009q Mobile betting service for smartphones


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999 2000 2003 2006 2009 2010q Iphone applicationq Sports & Poker on pmu.frq PMU on tabletsq Enrichment of mobile offer (sports)


3a PMU’s Multi Channeldevelopment strategy1968 1989 1999 2000 2003 2006 2009 2010 2012q Vibrez Foot Iphone Applicationq Poker Iphone Application


3b PMU’s Multi Channel networkstrategy


3c PMU.fr a multi Screen strategy PMU digital objective : to address all screens


3d pmu.fr key figures 1 st betting site in France with 85% market shareA multi devices& multi platform offer500 000 active customers100% digital subscription200 million customer transactions€ 1,4 billion TO 64% Horse RacingDigital = 13% of PMU Turnover (vs 5% in 2007)


3d PMU.fr evolution Millions € Millions €14007012001000800600400200605040302010002003 2005 2007 2009 201 2006 2007 2008 2009 2010 2012011 : + 45% 2011 : + 69%2011 : 13% of PMU Turnover


3e web key figures 31 million unique visitors(2,6 millions/month)2 billion viewed pages350.000 active players2.300€ stakes per active85% punters are web exclusive


3f Nomade Results77.800 active players (+ 227% /2010)9 700 accounts opened on mobile (7% on tablets)840€ / y per active (700 €/ 2010)1 on-line player out of 6 placed a bet in a mobile (2011)Mobile & Tabletsactives17% % ofofonlineonlineactivesMobile & Tabletsturnover6.7%of onlineturnoverActive mixityWeb Nomade82% 16% 2%


3g Nomade TrafficTablette3%xHtml10%Tablette3%xHtml28%WebKit69%WebKit87%Generated Traffic by siteGenerated Turnover by siteXHtml site on featured phones is more adapted to watch info than bettinAt Q4 2011 turnover generated by Tablets exceeded the XHtmWebKit XHTML TabletsTotal Visits 2011 16,1Millions6,5 Millions 0,537 Millions


3h Focus Apps 2011251 617 downloads all time -launch05/10 135 655 downloads in 20119,7 M visits30 430 downloads all time -launch08/10 15 959 downloads in 2011526 K visits42 582 downloads all time -Launch09/11454 K visitsThe iPhone app is far beyond the apps offer in terms of use and contribution to the turnoverPmu is between 8th and 12th position in Free Sports apps en 2011


3i Nomade punters andtheir betsHorse racing Nomade punters@typology18-25 : 10% 7%26-34 : 27% 18%35-45 : 32% 28%>45 : 31% 47%ll: 85% vs 77%@ : 15% vs 23% @ 38% of regular punters (> 9 betted days)36% of new punters (account created in2011)l Monthly average stakes: 266€ (vs 419€ on@)l Average stake per bet: 8.30€ (vs 5.1€ son @)Types of betsRépartition des types de Paris Hippique Nomades16%9%4%Autres12%59%Punters prefer non- complex bets as Simple and Couplé (75% TO).


and Next…q Personalize offers and services qAdjust exactly offers and services to punters’profileq Use innovations (QR codes, bluetooth, NFC..)q Enter the Digital in the offline networkq In near future nomades to replacecomputers…


New SupportsGoal : develop the customer’s experience with newservices and information treatmentsèècustomized real-time applications for broadcast andinteractive mediaA new offer for customers (i.e more statistics, more datas) tooptimise their betsSéminaire DM 2-3 & 4 juillet 2012 | 23


Video


A know how available forpotential partners


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