savewater!® Alliance Inc. Annual Report 2008/09 - Savewater.com.au

savewater.com.au

savewater!® Alliance Inc. Annual Report 2008/09 - Savewater.com.au

savewater! ® Alliance Inc.ABN: 72 158 140 072Phone: (03) 8508 6888Web: www.savewater.com.auSuite 2 Ground Floor 615 Dandenong Road Armadale Victoria 3143Damon Vaughan Design Pty Ltd – www.dvdesign.com.ausavewater! ® would like to thank dvdesign for their ongoing support and assistance in developing andmaintaining the savewater! ® brand, website and key programs including the savewater! awards ® ,online product library, bill inserts, garden programs and online member portal.The graphic design, web development, print management and strategic planning provided by dvdesignallows savewater! ® to continue to deliver high-quality products and services to its members.savewater! ® AllianceAnnual Report 2008/09


ContentsChief Executive Officer’s Report..........................................................................................................2Vision, Mission and Corporate Aims.....................................................................................................4Members..........................................................................................................................................6Program Highlights............................................................................................................................8savewater.com.au......................................................................................................................................8savewater! awards ® ..................................................................................................................................10Major exhibitions program.......................................................................................................................12savewater! ® gardens program – savewater! ® gardens, MIFGS....................................................................13Educational tools – Mission H2O, Mission CO2, Climate Change DVD.......................................................14savewater! ® products – online product library, water saving products........................................................16Competitions...........................................................................................................................................18Market research......................................................................................................................................19Mobile display program...........................................................................................................................20Media relations........................................................................................................................................22Accommodation industry trials.................................................................................................................23ecosaver ® retrofit trials.............................................................................................................................23New brochures........................................................................................................................................23savewater! ® challenge..............................................................................................................................23Management...................................................................................................................................24The Board......................................................................................................................................26Business Outlook............................................................................................................................27


Chief Executive Officer’s Reportsavewater! ® has the pleasure of submitting this annual report for the 2008/09financial year. The Board, management and staff are proud of the achievementsof savewater! ® over this period.Major milestones for the year have included:®> > growth of the new savewater! products sectionof the website – showcasing hundreds of waterefficientproducts®> > the first national savewater! awardssuccessfully completed>> the welcoming of several new members tothe savewater! ® Alliance – Wide Bay WaterCorporation (Queensland) and Upper Hunter,Cooma-Monaro and Bega Valley Shire Councils(New South Wales)®> > expansion of the savewater! team to ten,which now includes seven qualified marketingprofessionals>> rollout of the innovative online game,Mission H2O, which was played in excessof 85,000 times. This rollout included atelevision and cinema Community ServiceAnnouncement (CSA), which was runapproximately 1,000 times.>> commissioning of a new online game calledMission CO2 – Carbon Tradies>> partnering with Laing O’Rourke, aninternational construction company, to enhanceand distribute a new DVD called ClimateChange – The cold hard facts>> development and streamlining of memberservices>> receiving a silver award in the Outdoor Featurecategory at the 2009 Melbourne InternationalFlower and Garden Show>> commencing construction of a further twosavewater! ® mobile displays>> attendance at a number of major communityevents including the Save Water Save EnergyExpo and the Building & Home ImprovementExpo>> sponsorship of the Swimming Pool and SpaAssociation (SPASA) national awards>> distribution of approximately 300,000 watersaving products>> completion of product trials in homes®> > promotion and advertising of savewater!initiatives through over four-and-a-half millionwater bill inserts>> distribution of approximately 150,000 watersaving information brochures>> commencing construction of Power and WaterCorporation’s web landing page>> development of products to improve memberoperational efficiency>> commencement of an Australian AssociatedPress (AAP) shared services trial with Alliancemembers and supporterssavewater! ® AllianceAnnual Report 2008/09


Vision, Mission and Corporate AimsVisionTo have the Australian community actively embrace waterefficiency and conservation through savewater! ® Allianceprograms offered by our member organisations.Together we can make a difference!MissionTo combine the strengths of the water corporation memberswith community, government and industry to synergisticallydeliver best practice solutions that accelerate measurablecommunity engagement in water conservation.savewater! ® member coveragesavewater! ® Alliance memberssavewater! ® AllianceAnnual Report 2008/09


Corporate aims and constitutionThe savewater! ® Alliance Inc. was officiallyincorporated in Victoria on 9th June 2004 as anot-for-profit association. Its aim is to acceleratewater conservation behaviour change and watersaving product purchasing in line with governmentand water industry needs. savewater! ® also aims tosupport product and service suppliers by increasingcommunity awareness of their product solutions.The savewater! ® Alliance works with memberwater businesses, government agencies andproduct companies to deliver water conservationprograms throughout Australia. savewater! ® offersa combination of web resources and practicalprograms to help all Australians change the waythey use water.By working together with many water businesses,government organisations and product suppliers,the savewater! ® Alliance model generates strongsynergies – leading to economies of scale, simplecommunication messages and significant costreductions. This combination allows savewater! ® tocreate new and innovative community engagementprograms and bring about real change.The savewater! ® Alliance currently has members inVictoria, New South Wales, the Northern Territoryand Queensland.savewater! ® structureThe BoardChief Executive Officersavewater! ® TeamServices to MembersThe activities of savewater! ® are overseen bya Board, which includes representatives fromsix Alliance members.> > >>4 5


MembersThe 2008/09 financial year signified amajor achievement with savewater! ®making its first move into Queenslandwith Wide Bay Water Corporation joiningthe Alliance.As of 30 June 2009 the savewater! ® Allianceconsisted of 41 member water businesses, anincrease from 37 at the same time last year. Inaddition to Wide Bay Water Corporation, recentmembers to the Alliance include Upper Hunter,Cooma-Monaro and Bega Valley Shire Councils.savewater! ® works closely with members on a dailybasis to assist with the water conservation andefficiency message.In 2009 savewater! ® held member conferencesin NSW and Victoria. The objectives of theseconferences were to promote best practicemarketing techniques to members and highlightparticular services and products provided bysavewater! ® .Member promotionsMembers continued to promote savewater! ®benefits to their customers through print advertisingand quarterly water bill inserts. savewater! ®initiatives were promoted through over four-and-ahalfmillion water bill inserts through 2008/09.In addition, members utilise savewater! ® materialby adding direct links to www.savewater.com.aufrom their corporate websites.savewater! ® AllianceAnnual Report 2008/09


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Program Highlightssavewater.com.au – Australia’s leading resource on water conservationThe savewater! ® programs and website content have been prepared with simplicityand accessibility in mind. Our aim is for savewater! ® to become the one-stop source ofinformation for anyone wanting to become more water efficient.savewater! ® AllianceAnnual Report 2008/09


Consumption (ML)1,5001,0005000Jul 04Aug 04Sep 04Oct 04Nov 04Dec 04Jan 05Feb 05Mar 05Apr 05May 05Jun 05Jul 05Aug 05Sep 05Oct 05Nov 05Dec 05Jan 06Feb 06Mar 06Apr 06May 06Jun 06Jul 06Aug 06Sep 06Oct 06Nov 06Dec 06Jan 07Feb 07Mar 07Apr 07May 07Jun 07Jul 07Aug 07Sep 07Oct 07Nov 07Dec 07Jan 08Feb 08Mar 08Apr 08May 08Jun 08Jul 08Aug 08Sep 08Oct 08Nov 08Dec 08Jan 09Feb 09Mar 09Apr 09May 09Jun 09Total metropolitan consumption Average metropolitan PWSR consumption 2005–2006100%www.savewater.com.au80%website traffic grewby over 82% from the previous year.% Volume60%40%20%20,000018,00016,00014,00012,00010,0008,0006,0004,000System Storage (GL)The savewater! ® website underwent continualupgrading throughout the year with the 2008/09period proving to be a significant year for onlinedevelopment. Most notably:> > the launch of the Mission H2O mini-site tosupport the online game, with email to a friendand high-score capabilities generating high levelsof online traffic, with over 128,000 visits to thelanding page.>> upgrading of the Product Library, includingemail to a friend and PDF printing options>> integration of the Product Library with the rest ofthe information pages with dynamic links>> improved online water storage and consumptiongraphing for each member®> > upgrading of the savewater! portal to makeediting of local content easier for members®> > the savewater! portal expanding its list of directlinks to the savewater! ® website, includingspecialised searches on the Product Library,gardens, Mission H2O and many more.>> using online meeting software to train memberstaff on using the savewater! ® portal> >electronic newsletter to members and (separately)to over 10,000 competition entrants>> online photo galleries for special events includingMelbourne International Flower and GardenShow and marketing conferences>> rich text editor for website content, enablingfaster, more accurate loading of new content>> commencement of work on a web landingpage for the Northern Territory’s Power andWater Corporation>> continued 0% use of Opinio survey software forstate-of-the-art online surveys and reporting.This included member surveys and competitionmarket research®> > promoting the savewater! website and varioussavewater! ® programs through Google adwords– Mission H2O, savewater! awards ® and the1,400 Product LibraryAverage Inflow 1913–1997 (608 GL/year)The 1,200 website continues to be consumer focused andincludes 1,000 member logos and branding on every pageto provide the community with clear identification.Annual Inflow (GL)8000Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep15 Sep 06 to 15 Sep 07 15 Sep 07 to 15 Sep 08 Full Supply VolumeAn AC 600 Nielson tracking system licence waspurchased400to provide highly detailed waterconservation market intelligence on consumer200online patterns and behaviours. The results from0these reports will help shape the website in the nextfinancial year.19131915191719191921192319251927192919311933193519371939194119431945Website traffic continued to increase throughout theyear, with the six-month rolling average increasing by82% (July 08 to June 09).1947194919511953195519571959196119631965196719691971197319751977197919811983198519871989199119931995199719992,000Average Inflow 1998–2008 (389 GL/year)2001200320051. Annual inflow is taken as calendar year inflow (January to December) and is calculated using hydrological methods and gauging records. 2. Inflow at the four main harvesting reservoir sites representsthe main sources of streamflow from Melbourne’s water supply catchments that are not impacted by upstream diversions, but may be impacted by changes to catchment and climate conditions.www.savewater.com.au – Over 82% increase in website trafficVisitsJul Aug Sep Oct Nov Dec Jan Feb Mar Apr May JunUnique Visitors 6 Month Rolling Average Trend (Unique Visitors)2007200950,00040,00030,00020,00010,00008 9


Program Highlights(continued)The savewater! awards ® go national!The savewater! awards ® are a way in which water saving stars from all around Australiacan be recognised and rewarded for their outstanding efforts. Now an annual event, theawards program showcases innovation in water conservation by businesses, government,schools, local communities and individuals.In 2008 the prestigious savewater! awards ®became a national program and attracted over800 entries. The huge increase in entries wasin part due to Wannon Water handing over theirphotographic awards program to savewater! ® toexpand nationally.The national savewater! awards ® are nowrecognised as the leading water sustainabilityawards in Australia.Winning at the savewater! awards ® has helpedmany companies and individuals to spread thewater conservation message and assist othermembers of the community to use water moreefficiently. Some companies have even hadbusiness and funding opportunities open up as aresult of winning an award.savewater! ® AllianceAnnual Report 2008/09


For regular updates on the awards and details aboutnext year’s program, visit the savewater! ® website atwww.savewater.com.auThe 2008 savewater! awards ® winners:> > Overall Award for ExcellenceMelbourne Zoo (VIC)Since 1995 Melbourne Zoo has worked diligentlyto implement an integrated water managementplan that has halved the Zoo’s annual waterusage. This plan details a range of conservationmeasures that includes infrastructure upgrades,changes to work practices and utilising newproducts and technologies.In 2006 Melbourne Zoo’s Water Treatment Plantwas commissioned to treat and reuse storm andgrey water for irrigation.> > Built Environment and GardensMelbourne Zoo (VIC)> > Business AwardMansfield’s Propagation Nursery (VIC)> > Community ActionAndrew Dawson (VIC)>> Education ProgramsPrimary – Tooradin Primary School (VIC)Secondary – Mount Gravatt High (QLD)>> GovernmentWater Authorities – Wide Bay Water Corporation (QLD)Other Utilities – Housing NSW (NSW)> > Product InnovationWaterTrack Pty Limited (NSW)> > Regional and RuralPadman Stops (VIC)> > Young AchieverAndrew Forster-Knight (VIC)Photographic Award>>Primary – Torquay Primary School (VIC)Secondary – Cessiah Henderson (VIC)General – Annette Blattman (NSW)Principal SponsorsMajor SponsorsSupporting SponsorGovernment Sponsors10 11


Program Highlights(continued)Major exhibitions programsavewater! ® continued to coordinate displays for major exhibitions in 2008/09, providingexpert advice on water conservation in and around the home.Exhibitions included:Save Water Save Energy Expo Oct 08Geelong’s Waterwise Gardening Expo Oct 08The Melbourne International Flower and Garden Show – attendance of over 100,000 visitors across five days Apr 09Building & Home Improvement Expo – attendance of 20,000 visitors across three days Jun 09Our thanks to the many product companies,sponsors and supporters we partner with inrunning successful exhibitions, including:BlueScope, Bosch, City West Water, Davey WaterProducts, Downpour Tanks, DSE – Our Water OurFuture, Formit, Grass That Lasts, GreenPlumbersInternational, Home of Garden Lovers, Interbath,Melbourne Water, Methven, MPS Paving,SmartGrass, South East Water, The Universityof Melbourne – Melbourne School of Land andEnvironment, The Victorian Deaf Society, YarraValley Water.savewater! ® AllianceAnnual Report 2008/09


savewater! ® gardensGardens continue to be a major consideration forresidential water consumption. Approximately 20%of metropolitan residential water use is outdoors,with this figure increasing significantly in regionalareas. Gardens are important because they are mostaffected by water restrictions and many savewater! ®members are looking for positive messages andsupport for gardens.The savewater! ® Alliance garden content is wellestablished and continues to be popular withmembers. The two key documents are SustainingGardens in Dry Times and the savewater! ® gardensplant lists, both of which are available co-brandedto members. This material is also available as weblinks on the savewater! ® website and is supported byinformation sheets on grey water and selecting andinstalling a rainwater tank.The savewater! ® Alliance continues to maintainstrong links with the University of MelbourneBurnley campus, the Royal Botanic Gardens andthe Nursery and Garden Industry in developing newproducts for gardens. These alliances are also veryimportant for the Melbourne International Flower andGarden Show.Melbourne International Flowerand Garden ShowIn April 2009 savewater! ® again constructed anaward-winning display at the Melbourne InternationalFlower and Garden Show. The savewater! ® garden –Green Gardens in Dry Times – was one of the largestdisplays at the event. The site showcased alternativewater saving garden designs, including a green roofand rain garden, grey water, tank systems and manyother water saving products. The display won a silveraward in the Outdoor Feature category.The major sponsors and supporters were CityWest Water, South East Water, Yarra Valley Water,Melbourne Water, Our Water Our Future, TheUniversity of Melbourne – Melbourne School ofLand and Environment, The Victorian Deaf Society,Home of Garden Lovers, Davey Water Products,Downpour Tanks, MPS Paving and GreenPlumbersInternational.During the event, savewater! ® was delighted to hostthe launch of the Smart Garden Watering website– www.smartgardenwatering.org.au. The website isthe product of a three-year research project by theUniversity of Melbourne with funding from the SmartWater Fund.128 913


Program Highlights(continued)Mission H2OThe international, multi-award winning online game, Mission H20, brings rise to the nextgeneration of educational tools designed to capture the imagination of students, whileteaching them how to save water in and around the home.The game is loaded on the savewater! ® server andis available through www.missionh2o.com.au or atwww.savewater.com.auSince its launch in early 2008 a number ofmembers have used the game to complementlocal programs and have run local launches,encouraging schools to get involved.Major highlights for 2008/09 included:>> a television and cinema Community ServiceAnnouncement (CSA) featuring TV personalityDavid Whitehill, which helped take the game toa national audience. The CSA commenced witha media launch at the Melbourne Zoo duringNational Water Week in 2008> > the Mission H2O marketing plan beingimplemented>> a competition run in conjunction with the CSA,with a family of four winning a trip to Sea Worldon the Gold Coast with a travel voucher andaccommodation provided by Vibe Hotels>> local launches at:– Barwon Water (featuring Geelong FootballClub star Joel Corey)– Coliban WaterThroughout the 2008/09 financial year MissionH2O was played in excess of 85,000 times, withover 128,000 visits to the landing page. All playerswho achieved a score of over 400 points went inthe draw to win an iPod shuffle, with prizes givenaway every two months.Adding to the game’s growing list of accolades, the2008/09 financial year saw Mission H20 receive:>> the e-Learning Awards President’s Award>> a Communicator Gold Award of Excellence(Interactive – Green/Eco Friendly category)>> a Communicator Silver Award of Distinction(Interactive – Children’s Audience category)savewater! ® AllianceAnnual Report 2008/09


Mission CO2 – coming soon ...After the success of Mission H20, savewater! ® againpartnered with Swinburne University, Faculty ofDesign, to develop Mission CO2 – Carbon Tradies.Final-year students from Swinburne University spentover 20,000 hours building the online educationalgame, which includes Advanced 3D Technologies,seven interactive games and a number of quizzes.Mission CO2 has been developed to help promotewater and energy conservation on a global level,as well as to provide easy options for behaviouralchange for the user. It aims to educate students fromyears 7–12, new home owners/builders, renovatorsand anyone interested in water and energy efficiencyon sustainable living.Mission CO2 will be released in late 2009.Climate change DVDClimate Change – The cold hard facts DVD wascommissioned by Laing O’Rourke, an internationalconstruction company, to educate their employeeson climate change. savewater! ® was inspired by theDVD and was granted permission by Laing O’Rourketo modify, reproduce and distribute this DVD toschools, industry, government bodies and the generalcommunity.Climate Change – The cold hard facts is a visuallydescriptive and easy-to-follow educational toolof what the world may look like under differentfuture greenhouse gas levels in the atmosphere.Environmental scientist, author and 2007 Australianof the Year, Professor Tim Flannery, has endorsedthe DVD acclaiming it as ‘a brilliant account ofthe climate problem and a must-view for anyoneinterested in saving the planet’.savewater! ® recognises that the current watershortage in parts of Australia and throughout theworld cannot be looked at in isolation. Climatechange is real and it will require collective solutionsthat focus on the preservation of all our preciousresources, including water.For copies of Climate Change – The cold hard factscontact savewater! ® on +613 8508 6888.14 15


Program Highlights(continued)Online Product LibraryThe online product library encompasses the WELS and Energy Rating Schemes, SmartApproved WaterMark, Standards Australia WaterMark and Swinburne University’saccreditation program to provide a one-stop-shop for hundreds of water saving products.This comprehensive information tool allows visitors to research, source and compare thelatest and the best in water saving products available in Australia for both inside andoutside the home. It thus provides a valuable resource for Alliance members to directcustomers to the latest in water saving technologies.Davey Water Products Bosch BlueScope Water Interbathsavewater! ® AllianceAnnual Report 2008/09


2008/09 saw a number of product libraryenhancements, including integration throughout therest of the savewater! ® website and newly designedproduct pages, making it easier for customers tofind exactly what they are looking for. Interactiveweb traffic reports are also available in real timefor manufacturers, showing how many visitors areviewing their products.Increased promotions are scheduled for 2009/10 toensure manufacturers continue to receive value fortheir listing.savewater! ® is continually growing the product libraryand encourages businesses with innovative watersaving products to join.Water saving productssavewater! ® evaluated a number of watersaving products and negotiated bulk buyingrates on behalf of members.Product information was combined and circulated toall members through a members’ product catalogueand made available on the savewater! ® portal, resultingin a number of combined member orders being suppliedat better prices. This helped ensure a very satisfactorycustomer service rating regarding product sales.savewater! ® was also successful in the renewal of supplycontracts for major product requirements to severalmembers. In total, approximately 300,000 productswere supplied to members throughout the year.A number of new products were researched, withsavewater! ® continuing to be a popular contact point forinventors with new water saving products and services.Caroma Methven Whirlpool16 17


Program Highlights(continued)CompetitionsThe savewater! ® competitions continue to be one of the most viewed sections of thesavewater! ® website. The competitions provide water retailers with an opportunity togive away water saving products to their customers. Not only do the competitions assistcommunities to save water, but they are a channel for community engagement inwater conservation.The competitions would not be possible without the generous donations from savewater! ® productsuppliers. savewater! ® would like to thank the following companies who have been involved in the pasttwo competitions:An OTTER ® Companysavewater! ® AllianceAnnual Report 2008/09


The online competitions provide rapid and valuablemarket research to support water conservationprograms for savewater! ® and members.The savewater! ® platform enhances the profile ofwater conservation brands and products and providesan avenue for savewater! ® members to support waterconservation products.Promoted through the bill inserts, the competitionsreceive around 25,000 completed surveys every sixmonths. This year saw the draw of the fifth and sixthbi-annual competition, with over 500 water savingproducts, valued at over $90,000 given away. Morethan half of the Alliance members had at least onewinner in their area.Regional spreadVictorian metropolitan customersVictorian regional customers348 winners127 winnersMarket researchThe online market research service is runas the point of entry for the competitionsand is offered free to members and toqualified companies at a fraction of thecost of conventional quantitative research.Research conducted during the year includedconsumer attitude studies towards:>> the Target 155 campaign>> solar hot water systems>> water usage while travelling>> outdoor watering>> rainwater harvesting>> environmental home loans>> shower timers>> desalinationNew South Wales customers31 winners1819


Program Highlights(continued)Mobile displaysCompleted in 2008, the first savewater! ® mobile display is an innovative design that allowsmembers to take the water conservation message to the people. Often the resourcesrequired to set-up, run and dismantle displays can be quite significant, therefore, to assistmembers with local events, a shared mobile display was constructed.Such has been the demand for the mobile display that a further two are due to be completed in late 2009.savewater! ® AllianceAnnual Report 2008/09


The mobile display includes an innovative product display, a natural water cycle model and a 42-inch plasmascreen with online access to the savewater! ® website, water saving videos and Mission H2O.The savewater! ® mobile display has travelled over 15,500 km around NSW and Victoria in assisting membersat the following events:Water retailer/council Event DateBarwon Water Colac Agricultural Show Oct 08Barwon Water Geelong Garden Festival Oct 08GWM Water Horsham Spring Festival Oct 08Wannon Water Sustainable Living Expo Nov 08Port Macquarie – Hastings Council savewater! ® Summer Promo Jan 09Bathurst Regional Council Sustainable Living Festival Jan 09Wannon Water Warrnambool CFA Mar 09savewater! ® Alliance Ozwater Community Festival, Melbourne Mar 09South Gippsland Water Wonthaggi Energy Innovation Festival Mar 09North East Water Sustainable Education Workshop Mar 09Eurobodalla Shire Council Amplify Music and Sustainable Festival Apr 09Tumut Shire Council Tumut Falling Leaf Festival May 09Clarence Valley Council Maclean Show May 09Clarence Valley Council Grafton Show May 09Dubbo City Council Dubbo Show May 09Westernport Water World Environment Day Event Jun 0920 21


Program Highlights(continued)Media relationssavewater! ® continued to build relationships withvarious media throughout the financial year.®> > savewater! partnered with Methven Australasiaand the Victorian Regional Water Corporationsto run a national television and radio campaignfor Mission H2O. The community serviceannouncements were launched in NationalWater Week 2008. Approximately 1,000television spots were run.Victorian Premier John Brumby and Victorian Water Minister Tim Holding on thesavewater! ® site at the Melbourne International Flower and Garden Show®> > In March 2009 savewater! undertook a nationaladvertising campaign launching the savewater!awards ® . An extensive integrated marketingcommunications campaign was undertakenwith organisations such as The Weekly Times,Channel 9’s The Garden Gurus and 3AW/2UEradio stations. The campaign was designed tosupport savewater! ® members in promoting andencouraging entries into the awards.>> Channel 7 Melbourne’s weekend weatherman,Rob Gell, continued to support savewater! ® in the2008/09 period acting as a key spokesperson forthe national savewater! awards ® .Several press and media launches were>>undertaken throughout the year to assistvarious programs, including Victorian PremierJohn Brumby and Victorian Water Minister TimHolding on the savewater! ® site at the MelbourneInternational Flower and Garden Show.savewater! ® AllianceAnnual Report 2008/09


Accommodation industry trialsThe accommodation industry category is one of thelargest water consuming sectors in Australia and,as such, has been targeted for special attention.savewater! ® was successful in partnering with theHotel and Motel Association of Australia and TourismVictoria to secure Smart Water Funding to measurethe water savings associated with retrofitting eightmotels across regional Victoria. The monitoringperiod concluded at the end of June 2009, with thereport due out in the next financial year.Preliminary results show up to 40% water reductionsthrough various water saving products installed in theeight motels across Victoria.ecosaver ® retrofit trialsWith five million households in Australia that werenever designed for a water and energy conservationera, the challenge for upgrading these homesis immense. The ecosaver ® home loan programwas created to help consumers save money intheir mortgage repayments and hot water bills byretrofitting homes with water and energy efficientproducts. This unique initiative has only beenachievable through collaboration with the plumbingindustry, financial institutions, members and themanufacturing industry.The marketing and communications trials for thisprogram will continue in 2009/10.ecosaver ® is registered as a trademark of thesavewater! ® Alliance.New brochuresCo-branded brochures on relevant water savingtopics are key communication tools that achievethe savewater! ® Alliance economy-of-scale objectiveand are invaluable for local member displays andcontent.savewater! ® developed several brochures throughoutthe year, providing members with information onshowerheads, washing machines, motels and how toread your water meter. All of which are available onthe savewater! ® portal.savewater! ® challengeAn independent survey revealed that 66% ofemployees thought their employer was not doingenough to save water.To engage the strong relationship between theemployee and employer, a water saving kit wasdeveloped with the notion that employers wouldpurchase the kits for their staff. The kit containedvarious water saving products such as a 3-star ratedwater efficient showerhead, an electronic showertimer and a cistern weight, saving up to 30,000 litresof tap water per year and up to $150 per year inhousehold water and electricity bills.The first trial had limited take up due to the $55price tag, so a revised, lower cost version (Stage 2) isbeing planned. Stage 2 will be implemented over thenext financial year. savewater! ® would like to thankCadbury for their generous donation of chocolateand confectionery and also De Bortoli Wines for theirhigh-quality sparkling wine.22 23


ManagementA deep commitment by staff toethical environmental sustainability,combined with strong skill setsin governance, IT, marketing andcommunications have produceda hard-working team, deliveringexcellent outcomes for the year.With the change in activities, new staffwere employed at the beginning of thefinancial year.As at 30 June 2009, ten staff wereemployed:NameNigel FinneyMichael SmitBrenda HollanderRebecca MooneyJames LinkLuke GibbonsJimmy KaranicolasMichelle van OosteromSarah WeitnauerLeah BradfordPositionChief Executive OfficerNational Programs ManagerManager, Finance & Human ResourcesMarketing CoordinatorMarketing & Communications OfficerMarketing Programs OfficerMarketing OfficerFinance & Administration OfficerMarketing OfficerMarketing Programs OfficerFrom May 2009 Amelia Nash started work experience 1 day a week.Left to right: Jimmy Karanicolas, Leah Bradford, James Link, Michelle van Oosterom, Nigel Finney, Rebecca Mooney, Michael Smit, Sarah Weitnauer, Luke Gibbons, Brenda Hollandersavewater! ® AllianceAnnual Report 2008/09


Consultants and contractors used throughout the yearhave included:CompanyTasksAdele Video Production savewater! awards ®Blackburn InsuranceBrokers P/LBlake DawsonBurnley Horticultural CollegeDamon Vaughan Design P/LDisplay WiseEcoMarketing GroupGellignite Pty LtdTaxEdLinkMeInsuranceLegal adviceGarden programsGraphic design,web development,print production andsavewater! awards ®Mobile displaysMarketing supportAdvocacy and savewater!awards ®Taxation law adviceIT consultantsMembers of the Alliance have donated considerableexpertise and resources to the savewater! ®management team on many occasions, resulting inbetter than expected results, and their efforts aregratefully acknowledged.Reporting systems were enhanced throughoutthe year to include monthly meetings with budgetmanagers. This ensured the monthly financialreports included a current analysis of events/projects’performance against the budget/forecast.Governance procedures were reviewed and updatedto encompass the ever-changing and dynamicenvironment.Given savewater! ® employs six marketing graduates,each is allocated a specific project to manage alongwith other duties, providing valuable multi-skillingexperiences. In addition, roles are rotated to givestaff the opportunity to experience every aspect ofthe business.savewater! ® staff satisfaction rated work environment8.4/10. Supplier satisfaction rated savewater! ®programs 8/10.Mothers ArtMWC MediaSquid Inc. Illustration & DesignSwinburne UniversityT M Clark & AssociatesWater and Energy SaversMobile displayCommunity ServiceAnnouncementGraphic designMarket research, productlibrary evaluations, Mission CO2Remuneration consultantsEfficiency service24 25


The BoardFour Board meetings were held throughout the year.The 2008/09 savewater! ® Alliance Board consisted of:Board memberTony Kelly (Chair) Managing Director, Yarra Valley Water 3Grant Green (Deputy) Managing Director, Wannon Water 3Shaun Cox Managing Director, South East Water 4Steve Evans Managing Director, South Gippsland Water 4Anne Barker Managing Director, City West Water 2Michael Malouf Managing Director, Barwon Water 1Andrew Jeffers Proxy for Grant Green, Wannon Water 1Geoff Gardiner Proxy for Anne Barker, City West Water 1Michael Paine Proxy for Michael Malouf, Barwon Water 2Note – Figures in the right column indicate the number of meetings attended by each Board member.savewater! ® AllianceAnnual Report 2008/09


Business OutlookThe focus for savewater! ® in 2009/10 will be to:>> utilise a new AC Nielsen tracking and webintelligence system to shape the savewater! ® andsubscriber websites, to attract more visitors andincrease consumer loyalty>> expand the online product library listings®> > expand and conduct the savewater! awardsinternationally>> secure product supply contracts for memberprograms>> continue to support manufacturers and suppliersof water saving products and services>> work with industry to develop and roll outproducts of value to members to improve theirinternal efficiencies>> provide physical displays at the 2010 MelbourneInternational Flower and Garden Show, SPASAexpos and other community events/exhibitions inmember areas>> review and rewrite sections of the websiteincluding the business and saving water in thehome sections>> conduct various communications and marketingtrials of selected projects with consumers andbusinesses>> improve the quality of market research formembers and partners>> trial products for various market sectors>> complete the construction of the next two mobiledisplays for member events>> include sustainability, particularly energyefficiency, in program deliverables to enhancewater position>> continue to build selective relationships withgovernments and industry interest groups>> implement a number of measurable changeinitiatives with multi-region application>> continue to increase membershipundertake a rebranding and repositioning>>program for the business to ensure maximummember value26 27


Notessavewater! ® AllianceAnnual Report 2008/09


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Australia’s leading resource on water conservationPrinted on Australian-made 100% recycled paperCover image: Winner 2008 savewater! awards ® – Photographic General (Annette Blattman)

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