savewater!® Alliance Inc. Annual Report 2011/12 - Savewater.com.au
savewater!® Alliance Inc. Annual Report 2011/12 - Savewater.com.au
savewater!® Alliance Inc. Annual Report 2011/12 - Savewater.com.au
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Program Highlights(continued)<strong>savewater</strong>! ® portalThe <strong>savewater</strong>! ® portal remains the one-stop-shop formember resources. Traffic was driven to resources onthe portal by the monthly member’s newsletter. Therewere a total of 31,627 video views of video library contentthroughout the <strong>2011</strong>/20<strong>12</strong> period.From April 1 to June 30 20<strong>12</strong> there were 403 loginsand 92 resource downloads by member staff.<strong>savewater</strong>! ® online product libraryWith over 230 active products listed during the<strong>2011</strong>/20<strong>12</strong> period, <strong>savewater</strong>! ® products continuesto be a vital independent information hub on waterefficientproducts and technologies available tomembers and the general public.The online product library is a <strong>com</strong>prehensive researchtool for water-efficient products. It provides visitors withthe ability to gather information, <strong>com</strong>pare the range ofthe latest and best in water-efficient products availablein Australia, and then make an informed purchasethrough the most convenient means.Member and consumer awareness of the productlibrary has continued to grow in the past financial year;web traffic has jumped with the number of productviews for the year reaching 225,000.<strong>savewater</strong>! ® online <strong>com</strong>petitionsThe <strong>savewater</strong>! ® online <strong>com</strong>petitions provide <strong>Alliance</strong>members the opportunity to positively engage theircustomers through giving away water-efficient productsand gaining access to valuable market research tosupport member programs.Promoted heavily through the metropolitan and regionalwater account inserts, the online <strong>com</strong>petitions providea constant flow of traffic to www.<strong>savewater</strong>.<strong>com</strong>.<strong>au</strong>.Competitions continue to be one of the most viewedsections of the <strong>savewater</strong>! ® website.Throughout the <strong>2011</strong>/20<strong>12</strong> period, two online<strong>com</strong>petitions were drawn including the April <strong>2011</strong> –September <strong>2011</strong> and October <strong>2011</strong> – March 20<strong>12</strong><strong>com</strong>peitions. Over 56,065 eligible entries were receivedacross both <strong>com</strong>petitions, with 382 water-efficient prizesgiven away, valued at over $58,000. 35 <strong>savewater</strong>! ®<strong>Alliance</strong> members in New South Wales, Victoria,Tasmania, Northern Territory and Queensland hadwinners in their local areas.A major milestone was reached throughout the<strong>2011</strong>/20<strong>12</strong> period, with $2 million in free prizesgiven away to entrants since the inception of the<strong>com</strong>petitions.Online <strong>com</strong>petition winners spread throughout<strong>2011</strong>/20<strong>12</strong>:Location Winners %New South Wales 77 20.16Northern Territory 3 0.79Queensland 6 1.57Tasmania 3 0.79Victoria metropolitan 152 39.79Victoria regional 141 36.91Total 382 100<strong>12</strong><strong>savewater</strong>! ® <strong>Alliance</strong> – <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>/<strong>12</strong>
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