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Realtor.com ® updateMay 2013Our goal is to help brokerages and agentsreach their goals.Together we succeed!

Helping brokerages & agents reach their goalsEarlier this year, we rebrandedrealtor.com® to create somethingfresh that resonated with moreconsumers. We revamped ourbrand, our site, our mobileexperience and our appsin order to help consumersmore easily find homes, whileconnecting them with local realestate pros that can help.The commitment realtor.com® continues to make to our partners, that include the National Associationof REALTORS® (NAR), MLS’s, and the brokerages and agents that we serve, is enduring. We share abrand – and an interest in preserving and building on the value of the real estate professional in theprocess of buying, renting and selling a property. We demonstrate this daily, through responsiblestewardship – stewardship that delivers a search experience consumers can trust, and directconnections to the professionals that matter. You.But we’ve been doing more than revamping and rebranding. We’ve also been working hard to helpour partners and customers achieve their objectives through additional enhancements:Enhanced reporting and success metrics.Toll-Free Number Tracking. To help our customers and partners better track and measure theirsuccess, we’ve improved the reporting provided by realtor.com® to include toll-free numbertracking for our customers who have enabled this feature.Richer, more detailed reporting. Our revamped reports now allow brokerages and agents to sendvital engagement information to their home sellers, helping those sellers understand the valueprovided to them.Global metrics for brokerages. We’ve improved our brokerage reporting delivered throughListHub to include insights and reporting on the performance of all their online ads which canhelp make informed marketing decisions. Additionally, these reports also help strengthen listingpresentations while helping brokerages and agents retain active listings.Goal setting, results review & on-the-fly adjustments.Success starts with a strong plan. We’ve teamed up with the National Association of REALTORS®to help agents create a business plan based on real goals and objectives they set themselves. Thisplan doesn’t just help agents understand how many listings and sales they need to close to meettheir financial objectives, it also defines what activities agents need to engage in to meet theirplanned targets for listings, sales and closed business. Agents can create a personalized businessplan in a few short minutes, and can bolster their skill sets by obtaining a video of best practicesprovided through the National Association of REALTORS® MVP program.You can see this and build your personal business plan:realtor.com/midyeargoal2

Enhancements designed to drive more leads & engagementThe enhancements we’re making to realtor.com®don’t stop with rebranding and reporting. We’vealso been refining and updating other portions ofour site in order to drive additional consumerengagement and more leads for our customers.Lead builders for Showcase SM customersAddition of a Toll Free Number display todrive more calls. For agents that have optedinto this feature, we’ve added a prominentnew phone number treatment to the AgentShowcase SM lead forms.Prominent agent brand differentiation.To help our Showcase SM customers differentiate themselves, we’ve provided betterplacement of the “Agent Message” within the Business Card to provide more prominenceand differentiation.Engagement driversFaster load times. We’ve sped up our site and provided even faster load times forthe Listing Detail Pages on realtor.com® so consumers can get to the informationthey need quicker.Addition of assigned school info to Listings. Assigned School information is somethingconsumers have told us they’ve craved, so we added it to our site to deepen engagement.Bigger photos on nearby homes. The Nearby Homes For Sale widget(displayed on non- Showcase SM listings) now has bigger photos.Read more about the enhancements:realtor.com/leadership3

Move, Inc. Acquires DoorstepsMove exists to empower people to love where they live by connecting consumers with thecontent, tools, and professionals they need during the process of finding their perfect home.Today’s consumer spends a lot of time doing internet research before they connect with a realestate professional. Move’s acquisition of Doorsteps allows us to reach more consumers earlierin their home-buying lifecycle; the Doorsteps acquisition allows us to offer a holistic, friendly,and content-rich experience for consumers looking to purchase a home while allowing for anon-threatening and necessary introduction to the professional advisors that home buyers need.What is unique about Doorsteps?Doorsteps provides a way to engage withconsumers early in the home-buying experience,when they are primarily doing (mostly anonymous)internet research. The Doorsteps experience isa perfect way for agents to begin a relationshipwith these “unaffiliated” consumers, and buildcommunications that can lead them to take the nextstep with a licensed real estate professional.First time buyers represent 39% of the market*,and according to those who purchased a homelast year, they are the group most likely to goonline to find out more about the home buyingprocess.More than twice as many first time buyers goonline to research the home buying processas their next action compared to experiencedbuyers*.78% of first time buyers – and 60% of all buyers— consider understanding the real estatehome buying process as the most importantservice provided by a real estate agent*. It isimportant that this introduction is done in away that respects the value of the real estateprofessional, which is part of the structural DNAof Move.*National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012Read more about the Doorsteps acquisition:realtor.com/leadership4

Rental properties now available on m.realtor.com®Rentals are a large part of today’s real estate marketplace, and everyday, more renters are findingtheir next home on their mobile device. That’s why we’ve added rentals to our m.realtor.commobile experience – a lightweight version of the desktop site that works on any device includingdesktops, tablets, and smartphones.Our rental search features all of our rental inventory including MLS rentals and rentals providedby our Move Showcase SM and basic listings customers.This inclusion of rentals on our m.realtor.com experience is an important step in the mobilestrategy of rentals on realtor.com®, and comes complete with some of the most used featuresof our native mobile apps:Draw your searchArea ScoutSearch near you – delivers listings based on your GPS locationIntelligently helps you easily identify which properties you have previously viewedThe inclusion of our rentals on m.realtor.com is just the beginning of our revamped rentalsmobile strategy – we’ve got a lot more coming that will continue to enhance realtor.com® as adefinitive destination for rental listings, so stay tuned.Read more about rentals on m.realtor.com:realtor.com/leadership5

Graduating to a smarter mobile search with search by schoolsFor many people, finding a home is more than finding four walls and a roof to keep rain off theirhead. It’s finding a place to settle, to lay down roots and to raise families. For many people,finding the right school is a key factor in a purchase decision. That’s why we recently rolled out asignificant update to our realtor.com® mobile app, an update that makes realtor.com® the first toadd school search to its suite of mobile apps for iOS and Android TM .Users of our app can now see school and district boundaries on a map, and search for homes forsale within an assigned school boundary or school district.In addition to being the first to bring the innovative school search functionality to mobile, therealtor.com® app provides a seamless user experience that empowers home buyers to do thefollowing:Select tabs to view a specific listing’s property tax, sales history and additional school informationDraw and save custom search areas directly on an interactive mapEasily navigate using Locate Me, Satellite, Street and Hybrid view selections in the map experienceSign in to save searches and listings. Access saved items at your convenience via mobile or onlineat www.realtor.comUse Area Scout to see results and average values that update in parallel with geographicmovementConnect and search with real estate agents through collaborative search; receive suggestedlistings, request showings and converse directly via the integrated instant message featureKnow when a property is pending through a badge displayed on the listing page (where available)© 2013 Move Sales, Inc. All rights reserved. 2644CARead more about search by schools:realtor.com/leadership6