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3 years ago

1MTYshU

1MTYshU

Thinkwell’s 2014 Guest Experience Trend ReportMuseums & theDigital RevolutionConsumer Trends in Mobile and InteractiveTechnology Integration in MuseumsBy Bess Benhamou & Ariana JarvisLast year, Thinkwell released the company’s firstGuest Experience Trend Report revealing the growingtrends among Theme Park guests and their use oftechnology when they visit Theme Parks. Surprisingly,the results revealed that younger guests were muchless concerned with mobile integration and thatfamilies and older guests primarily have an appetite forconsumer-oriented mobile integration in theme parks.As museums and thevisitors they attract areevolving, is this a spacelooking for increased digitaland mobile interactivity?69%of respondents broughta mobile device ontheir last museum visitThis report inevitably led Thinkwell to think about this topic inrelation to the company’s other specialized fields. We askedourselves if we thought these results would carry across thevarious market segments in which we practice. With such highfocus on technology and mobility in our lives today, are guestslooking to integrate technology into their visitor experiences?Museums and the visitors they attract are evolving, so Thinkwellasked, is this a space looking for increased digital and mobileinteractivity? The 2014 Trend Report honed in specificallyon the current museum guest experience and visitors’expectations and desires for such digital and mobile integration.Thinkwell began a nationwide survey analyzing behavioralpatterns in relation to guest experiences in museums. Thesurvey reached over 1,400 museumgoers and found that 69percent of the respondents bring mobile devices (tablets and/or smartphones) with them while visiting a museum. Of that 69percent, a total of 73 percent used their device during their visit,most notably to take photos. Similar results were found in lastyear’s report on theme park mobile integration.1

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