Platform Strategy & Open Business Models - MIT

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Page 1 and 2: Platform Strategy & OpenBusiness Mo
Page 3 and 4: Platform Ecosystem Rules• Platfor
Page 5: How do traditional linear businessm
Page 9 and 10: Creating a B2C Platform1. Make your
Page 11 and 12: How are these related?eBay SellersA
Page 13 and 14: Creating a B2C PlatformMarket OneMa
Page 15 and 16: Why do platforms beat products?
Page 17 and 18: Apple iPod combined with iTunesAppl
Page 19 and 20: How Apple is killing standalone pla
Page 21 and 22: Why Apple isn’t killing KindleWe
Page 23 and 24: Why Apple isn’t killing KindleUse
Page 25 and 26: User overlap between Platforms pred
Page 27 and 28: Openness vs. ControlMaximum protect
Page 29 and 30: Historical Open InnovationMobile Fo
Page 31 and 32: What does controlling openness mean
Page 33 and 34: Apple tried to control too much of
Page 35 and 36: For real profits, control full laye
Page 37 and 38: Should Apple have openedthe iPod?Mo
Page 39 and 40: Which applications to absorb?Apps o
Page 41 and 42: Anything else to absorb?Rule 2: Abs
Page 43 and 44: Platform Ecosystem Rules• Platfor

Platform Strategy & Open Business Models - MIT

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