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<strong>20</strong> <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


the <strong>rer</strong> 1ootaking thelong viewThe short-term outlook is laden with obstacles, butoverall industry dynamics portend much growth inthe years ahead.By Michael Roth, RERAdditional reporting by Brandey Smith, RERLocation, location, location — a mantraused often in business — matteredmuch in <strong>20</strong>07. So did inventory mix.It was not a good year in the earthmovingbusiness, especially in placeslike Florida and Southern California, and, ingeneral, most of the West and East. Even in thesteadier Midwest, there were pockets where thehousing slump hit particularly hard and quitea few companies felt the effects of it.Still commercial and industrial and infrastructurework tracked fairly strongly in mostareas, not really hit yet by the effects of thehousing slump. But so much construction isrelated to housing — all the strip malls thatcater to the new housing developments, theroads to get there, the schools, hospitals andbusinesses that would cater to those residents.In many places it hasn’t caught up yet. In manymarkets, <strong>20</strong>08 will be the year that it does.National companies tended to deal with theissue by restructuring their fleets. Companiestransferred equipment from slower marketsto where there was more demand to a largerdegree than ever. United <strong>Rental</strong>s, for example,altered its compensation structure to offer incentivesto branch managers to move equipmentout of slower markets. Hertz grew itspercentage of aerial equipment and reducedits earthmoving inventory to about 25 percentof its fleet, an all-time low for the company. Anumber of smaller companies did subtle makeoversto emphasize the commercial/industrialsegment of their business.Despite the general tone of doom and gloomin much of the media — often exaggerated, but<strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 21


1oonot based on fantasy — <strong>20</strong>07 certainly won’t be rememberedas a down year among the 100 largest companies. Not includingthe additional companies — 101 through 110 — theRER 100 totaled $13,853.6 million in rental volume, or, roundedoff, $13.85 billion, a 4.3-percent year-over-year increase.Excluding companies whose revenue figures are based onRER estimates only, 67 percent of companies on the 100 listthis year as well as last had rental volume increases in <strong>20</strong>07compared to <strong>20</strong>06. Of those with increases, a surprising60 percent had double-digit boosts. Still, these numbersare a far cry from last year’s listing, where 95 percent hadyear-over-year increases compared with the previous year,with 70 percent of those in double digits and the overall listjumping 14.5 percent.The consensus is far more will experience decreases in<strong>20</strong>08, although many still expect an increase. The majorityof companies expecting increases look for single-digitjumps, but some, especially those that have niches in theindustrial and commercial end, still see double-digit revenuegrowth as possible this year.Such is the unpredictability of the current environment,that the range of increases and decreases of rental volumeamong the RER 100 was as wide as it has been in recentmemory. Unlike the <strong>20</strong>04-<strong>20</strong>06 period where just about allcompanies posted increases, this year reported revenuesranged from 64 percent down to 46 percent up.For most companies, the commercial construction, industrialand infrastructure markets remained vibrant althoughsome companies saw signs of softness, with somejobs held up pending financing, with credit harder to comeby, and the sense of economic uncertainty in the air causinginvestors and banks to hesitate before funding projects.Industrial companies that had considered manufacturingplant expenditures and other ventures were adopting thecautiousness normal for this type of economic cycle.For many rental companies, <strong>20</strong>07 marked the beginningof a tightrope that would have to be walked, that might getnarrower and windier in <strong>20</strong>08 — the need to be cautious withexpenses and cut costs while at the same time look for opportunitiesto gain market share, either by improving serviceor making an acquisition or starting a greenfield branch. Howto expand and cut costs at the same time? It’s a delicate balanceto say the least, and those that went for opportunities hadto study them carefully — gone are the days of acquisitionmaniathrowing caution to the wind. Not in this market.Several themes were constant among RER 100 executivesinterviewed for this year’s 100: constantly refining thebusiness, using information more effectively, maximizingefficiencies. How deep the current slowdown — or recession,if you will — will go is a subject of much debate“I don’t think there is any major catalyst that will drive the construction partof the industry upwards at least through the rest of 2OO8. I don’t see a majorpush towards this turning around and [I don’t expect to] see major capitalspending on housing or commercial projects.”– Gerry Plescia, Hertz <strong>Equipment</strong> <strong>Rental</strong> Corp.22 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08and nothing even close to a consensus has emerged. Butthe long-term demographics, in a country where the U.S.Census Bureau expects the population to grow by another60 million over the next two decades, are seen in very positiveterms in most of the country.“The long-term demographics of our market are quitegood: populations will continue to grow, commercial buildingremains strong, net in-migration to our markets continues,”said Mark Clawson of Diamond <strong>Rental</strong> (No. 66), speaking ofthe Intermountain West, but expressing a sentiment sharedby people in many regions. “A recession <strong>may</strong> come but we aretrying to take a long view to this business and that helps mitigatethe possibility of a relatively short-term slowdown.”Most 100 executives agree the long-term outlook remainsstrong. But some are optimistic of a turnaround in the latterhalf of ’08, perhaps with the assistance of the federal stimuluspackage. Others don’t see it until <strong>20</strong>09 and others see theslump lasting a year or two beyond. Location has a lot to dowith it. A lot of variables are yet to be played out in the financialmarkets, still uncertain and unpredictable.Seven of last year’s top 10 posted rental volume increases,with NES decreasing because it sold its tank and trafficsafety divisions, and Neff, heavily concentrated in earthmovingequipment and located in areas particularly hardhit by housing, posting a 3.6-percent rental volume declineand dropping out of the top 10 to No. 11.How long, how deep?Most of last year’s rental volume numbers look good, butno matter how you slice it, we’re in some challenging economictimes and when a light at the end of the housingtunnel will start to appear is still a matter of debate, as is thequestion of how long and how deep the overall economicdownturn will be.


1ooWhether or not this is a recession is also still being debated.But it hasn’t been a long time since the early partof this decade brought another tough economic cycle, andmany of the lessons rental companies learned back thenshould be fresh in peoples’ minds.Fleet management is a critical issue. Managing fleet isvital, and dozens of RER 100 companies have taken sharpercontrol of their fleets to cut costs and maximize ROI. Whilea few years ago, telematics systems for fleet tracking, theftprevention and remote diagnostics were viewed as expensivesolutions only applicable for large companies or foruse only with high-capital machinery, this year almost everyRER 100 company interviewed is either utilizing GPSor fleet-tracking solutions or is seriously considering them.Dispatching software is being utilized or considered bydozens of companies.Another aspect is not over-fleeting, especially on equipmentfor which demand is soft. “The industry overall hasdone a pretty good job, moving into this slower period, ofnot overbuying on the earthmoving side,” said Gerry Plescia,Hertz <strong>Equipment</strong> <strong>Rental</strong> Corp. (No 3). “From our perspective,it has made a big difference for us to have diversifiedthe business over the years.”Like so many other companies, HERC has built up on aerialequipment and emphasized commercial and industrial business.“The industrial/petrochemical part of our business, whichis the fastest-growing part, has helped us grow in <strong>20</strong>07, in spiteof that slowing construction market,” said Plescia, articulatingviews expressed by many RER 100 executives this year.Some companies are already cutting costs by reducingheadcount. While laying off employees is not something theindustry wants to see, some companies are already eithernot replacing staff that leaves or have eliminated underperformingstaff.Many RER 100 companies are already walking the fineline between trying to cut costs and at the same time stayingaggressive and looking for expansion opportunities,knowing that economic downturns are often ripe with opportunitiesto gain market share by increasing sales staff,opening branches in relatively underserved areas, or acquiringsmaller companies whose owners are looking toget out of the industry.“We are trying to be careful with expenses, but we do notwant to cut to the point where we cannot still grow the businesswhen things turn around,” said Diamond’s Clawson.“We are trying to cut expenses by 1 percent of this year’ssales,” added Keith Olson of Colorado Machinery (No. 83).“We are buying one additional outlet, remodeling one andopening one new facility in preparation for the next upswingin <strong>20</strong>09. It is going to be a tougher year, so we have tobe more aggressive than ever.”Aggressive, yet cautious, seems to be the approach ofRER 100 executives in <strong>20</strong>08. The lessons of downturns pastincluded cut down expenses, don’t over-fleet, but try tograb market share when you can.While the subprime housing crisis caught many by surprise,and the effects of the housing slowdown and creditcrunch hit harder and with more far-reaching impact thanpeople anticipated, the current downturn is not a major surprisegiven the foresight many had in the rental business whoknew the boom years of <strong>20</strong>04-<strong>20</strong>06 wouldn’t last forever. AsLarry Workman of Illini Hi Reach, No. 98, said, “If you did notborrow properly, or make excellent profits in the past three tofive years, you will be in a bad place for a while now. Unanticipatedfire drills are hard to pull off right now. You should havebeen ready for this period of downturn some time ago.”That’s why most rental companies now are taking thelong-term view. Plan ahead and look at what your companywill need in the long-term. The rewards will be there.We just don’t know when. <strong>rer</strong><strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 23


1ooCompanyName (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite1234UNITED RENTALS (1) $2,630.0 $3,731.0 670Greenwich, Conn.Michael Kneelandwww.ur.comRSC EQUIPMENT RENTAL (3) $1,543.2 $1,769.2 473Scottsdale, Ariz.Erik Olssonwww.rscrental.comHERTZ EQUIPMENT RENTAL CORP. (4) $1,410.0* $1,848.0* 282Park Ridge, N.J.Gerry Plesciawww.hertzequip.comSUNBELT RENTALS (2) $1,406.0 $1,625.0 429Fort Mill, S.C.Cliff Millerwww.sunbeltrentals.comAlthough Cerberus backed out of its acquisition of Unitedat the last minute, leading ultimately to its stock price beingnearly cut in half, the company, now in its second decade,remains intent on improving operating efficiencies.By changing its structure to add incentives to branch anddistrict managers to share equipment between branches,the company is saving millions. Has de-emphasized contractorsupplies in favor of pure rental model. Soon toname a permanent CEO, which could be Kneeland.A 12.7-percent rental volume boost. Systems are key tocontinuing profitability. Virtually eliminated parts inventoryand lowered amount of time equipment spends inshop. Improved coordination between branches andlayout of stores to decrease accidents. Enhanced shopefficiency and improved currency of preventive maintenanceto near 100 percent. Diverse customer base andemphasis on commercial and industrial markets haskept RSC safe from effects of housing slowdown so far.First quarter ’08 rental revenue up 7 percent, in line withsingle-digit growth expectations for the year.Diversification and growth in industrial/commercial segmentin recent years is helping HERC in current market,with industrial/petrochemical segment the fastest-growingpart of the business. Has reduced the percentage of earthmovingin fleet to an all-time low, less than 25 percent orlower of total fleet. Solid growth coming from outside U.S.,with Canadian and European operations developing well,inspiring company to continue to look for opportunities inother European countries and Asia. Despite economic uncertainties,planning to step up U.S. expansion, recentlyacquiring a Connecticut high-reach company.Solidified the integration of NationsRent, paring off a fewredundant branches. Continues to expand in areas that fitits strategic goals. Brand new website has dynamic equipmentsearch, reservation capability, a request pick-up orservice-call function, and a tool to manage and maintainjobsites. Customers can review and reprint open invoices,pay online, save, schedule and print custom reports, andmanage their equipment on rent. Expects a flat ’08.56HOME DEPOT RENTALS (5) $622.0* n/a 1,211AtlantaJim Summerswww.homedepotrents.comNES RENTALS (6) $416.0 $524.0 80Deerfield, Ill.Andrew Studdertwww.nesrentals.comWith the slowdown in housing, Home Depot <strong>Rental</strong>s hasslowed down growth as well. Now focusing on operationalefficiencies, ways to improve utilization, narrowingassortment of tools not renting, bringing in new tools,customer refinement, narrowing assortment of lowvolumetools. Developed more in-depth new model toscrutinize location based on demographics, outlookforecast for upcoming three years, better forecast tomeet high-standard profitability model.Sold traffic safety division in the fall. Revenues includeresults from divested units through the date of sale —storage tank division for three months and traffic safetyfor nine months. Revenues down year over year, but debtdropped $<strong>20</strong>0 million and EBITDA increased 8 percent.Company expects solid results in <strong>20</strong>08, with cost reductionsand focus on core aerial business. First-quarter’08 rental revenue and EBITDA are up, with rental ratesup 1 percent and utilization 6 percent, after utilizationdropped 1 percent in ’07.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.24 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite7891o1112MAXIM CRANE RENTAL CORP. (8) $328.0* $385.0* 35Bridgeville, Pa.Art Innamoratowww.maximcrane.comAHERN RENTALS (11) $293.4 $342.6 43Las VegasDon Ahernwww.ahernrentals.comH&E EQUIPMENT SERVICES (9) $289.7 $1,003.1 63Baton Rouge, La.John Engquistwww.he-equipment.comFINNING (13) $269.9 $2,731.8 34Edmonton, AlbertaPaul Gour/Harry Hoyerwww.finning.caNEFF RENTAL (8) $266.4 $329.9 66MiamiJuan Carlos Maswww.neffcorp.comSUNSTATE EQUIPMENT CO. (10) $247.0* n/a 50PhoenixMike Wattswww.sunstateequip.comCrane business has remained strong as commercialand industrial construction has continued well inmost markets. Agreed, at press time, to be acquired byprivate equity firm.A robust rental volume increase of 24 percent and totalrevenue jump of 29 percent resulted from capital expendituresincreasing the size of the rental fleet, although dollarand time utilization dropped 4 percent and 3 percent (ofaerial fleet) respectively. Sales of used increased becauseof growth in rental fleet, while company put more emphasison sales of new units. Activity levels remain solidin most Ahern markets, although some major projectswere put on hold. Company’s revenues have tripled in fiveyears. Expects to open a few new branches this year.<strong>Rental</strong> revenues jumped 14 percent in ’07, total leapt25 percent. Service and parts — strong H&E growth areas— had jumps of 19 and 24 percent, with 47 percentin new equipment. Petrochemical, mining, oil patch andenergy sectors remain strong markets. Increased spendingin Louisiana’s coastal regions spur long-term benefitsfrom hurricane protection and rebuilding efforts.Burress acquisition expanded footprint into mid-Atlanticmarkets; development of Burress rental operations andtransition to H&S’ integrated model is a growth opportunity.Double-digit growth in EBITDA and gross profit.Celebrating 75 years in business with a 30-percent rentalvolume jump in booming economies of British Columbiaand Alberta, fueled by infrastructure needs, upcoming<strong>20</strong>10 Winter Olympics in Vancouver, and continuing Albertaoil sands exploration. Expects similar strong performancein <strong>20</strong>08. World’s largest Caterpillar dealer addedfive Cat <strong>Rental</strong> Store locations in Canada in <strong>20</strong>07.Acquired in June by New York-based private equity firmLightyear Capital. With 47 percent of original cost of rentalfleet being earthmoving equipment, Neff has been challengedby housing slowdown. With largest concentrationof branches in hardest-hit states — Florida and California— Neff has been proactive in redeploying equipment inbranches with higher demand. Dollar utilization down3.5 percent from ’06. <strong>Rental</strong> revenue dropped 3.3 percent in’07, with rental rates declining 2.9 percent. Sound like badnews? Gross profits jumped 30 percent year over year.Sunstate’s Texas market still going strong, and backlogsstrong everywhere, but Arizona and California are exhibitingwarning signals from the housing slowdown. Weighingthe pros and cons of expansion into various markets,with a couple of moves on the drawing boards. Likely tospend less on new equipment and pay down debt overthe next couple of years. Watts confident on how companywould fare in a downturn. Extensive market area includesCalifornia, Nevada, Utah, Colorado, Arizona, New Mexico,Oklahoma and Texas.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.<strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 25


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite131415AGGREKO NORTH AMERICA (12) $245.5 $337.5 53HoustonGeorge Walkerwww.aggreko.comALL ERECTION & CRANE CORP. (14) $210.0* n/a 27ClevelandMichael Liptakwww.allcrane.comAMECO (17) $172.1 n/a 32Greenville, S.C.Gary Bernardezwww.ameco.comA 16-percent rental revenue hike as Aggreko continuesstrength in industrial power market. Opened Edmonton,Canada, branch. Made signifi cant progress in operationalexcellence. Opened learning center in Pearland,Texas, taught about 95 classes in ’07 focusing on technicalside of the business, project management, leadershipand customer service training. Continued to lowerrecordable incident rate, improving strong safety record.Completed integration of GE Energy <strong>Rental</strong>s.Has own lift planning software that facilitates the handlingof large jobs such as the recent setting of a 184-foot walkingbridge across a Lake Erie bay by a convention centerusing a 350-ton hydraulic truck crane and another 300-toncrane. Ability to plan jobs, provide equipment and experiencedoperators enables it to handle various aspects ofvariety of jobs. Has extensive fl eet and training capabilityand fl eet includes boom trucks, aerial work platforms, telehandlersand other material handling equipment.Specialist in site services and fl eet outsourcing, withstrong rental and distribution component in Canada,Mexico and Caribbean region. Recently opened branchesin Fort McMurray, Canada, near the Alberta oil sands,as well as central Mexico and Panama. Site services providesequipment, tools, site planning, equipment maintenance,supplies to help customers reduce costs andduplication. A strong player in Mexico’s rental market.“<strong>Equipment</strong> rental houses were fi nally able to get our rental rates to areasonable ROI for service offered. But, acceptable ROI rates and terms haveall but disintegrated over the last 12 months by panic.”– Steve Stodghill, Sims Crane & <strong>Equipment</strong> Co.1617PATENT CONSTRUCTION SYSTEMS, $165.0* $255.0* 45Division of Harsco Corp. (18)Paramus, N.J.Robert Safi erwww.harsco.com; www.patentconstruction.comVOLVO RENTS (16) $160.0 $268.0 77Asheville, N.C.Barry Natwickwww.volvorents.comBelieved to provide the broadest range of rental scaffolding,forming and shoring products in North America.Specializes in product engineering and on-site installations,from simple to large and complex. Recentlysigned contract to provide more than $3 million of rentalconcrete formwork equipment and services to contractorconstructing 2 million square feet of retail and commercialproperties near fabled Hollywood and Vine in L.A., withengineering design done by engineers in San Francisco,Seattle and Miami in electronic collaboration.Exceeded 135,000 customers and one million rental transactions.Concentrating on fi nding local ownership for franchiseprogram as well as helping current franchise owners addbranches, in some cases as many as fi ve. Has steppedup sales training and developed a team for opening a newstore with a strong marketing push. Expanding supportinfrastructure, working to support franchise owners’ economicchallenges with help on cost reductions, marketing and positioning,moving fl eet around and careful fi nancial review.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue fi gures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All fi gures are in U.S. dollars. In the case ofsome Canadian companies that reported fi gures in Canadian dollars, the fi gure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.26 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite18192O2122232425AMQUIP CRANE CORP. (<strong>20</strong>) $155.0 $155.0 11Bensalem, Pa.Frank Bardonarowww.amquip.comRING POWER (15) $154.0* n/a 14Jacksonville, Fla.Randy Ringhaverwww.ringpower.comBRIGGS EQUIPMENT (19) $132.9 $500.0* 41DallasDavid Brattonwww.briggsequipment.comPON NORTH AMERICA (-) $114.7 $445.2 29Waco, TexasDon Moeswww.eqdepot.comHOLT CAT (23) $104.0 $1 billion + 17San AntonioPeter Holtwww.holtcat.comBATTLEFIELD EQUIPMENT RENTALS (22) $96.8 $170.0* 34Stoney Creek, OntarioRandy Cassonwww.battlefieldequipment.caEMPIRE MACHINERY (24) $71.0* n/a 14Mesa, Ariz.Jeffrey Whitemanwww.empirecat.comWAGNER RENTS (25) $70.1* n/a 18DenverBruce Wagnerwww.wagnerequipment.comAcquisition of Bard Capital in June should continue to providefinancial resources. Since acquiring the Shaughnessy of NESin March ’07, has deployed more than 50 cranes throughoutNew England, with unprecedented growth in Boston andRhode Island markets. Has nearly 100 specially trainedservice technicians and field service trucks, and a $<strong>20</strong>-millionparts inventory. Has in-house tower crane engineering team,and strong shop and fabrication capability. Has cranes workingin about 35 states. <strong>Rental</strong> volume up 15 percent.Currently faced with a double curse — being heavily weightedin the earthmoving market, with its primary market areabeing Florida, one of the epicenters of the housing slump.Reduced fleet by 25 percent, mostly by selling to Caterpillardealers. Seeing erosion of rental rates in trading area.Doesn’t see signs of a positive turnaround before <strong>20</strong>09.Dropped a bit from <strong>20</strong>06 because of housing marketissues in Florida, Carolinas and Georgia, leading to reductionin construction rental. With nearly $30 million inlong-term rental in Mexico, Briggs has become a leadingplayer there. In addition to CEO Bratton, top executivesinclude Mike Winemiller, president of Briggs <strong>Equipment</strong>Inc., and John Van Ruitenbeek, chief operating officerfor Briggs Construction <strong>Equipment</strong>.Previously listed as <strong>Equipment</strong> Depot (No. 39 last year),Pon, headquartered in the Netherlands has grown its U.S.empire with five companies, all strong in rental, specializing inmaterial-handling equipment. Along with Texas-based <strong>Equipment</strong>Depot (12 branches), Pon includes <strong>Equipment</strong> Depotin Illinois; Portman <strong>Equipment</strong> in Ohio, Kentucky and WestVirginia; Forklifts Inc. in eastern Pennsylvania, southern NewJersey and Delaware; and Levee Lift in Indiana and Kentucky.Been a strong year for <strong>Equipment</strong> Depot, with a lot of work incommercial, highway and industrial markets.Increased fleet size in response to strong rental market,and improved management of assets and people. Expectsstrong year for rental in ’08 with a slower salesenvironment. Company plans to open new rental operationsin several existing machine stores. Covers most ofTexas except far western part of the massive state. Had a21-percent rental volume jump in <strong>20</strong>07.Another increase for major Canadian Caterpillar rentalcompany, a strong player in Ontario market. Battlefieldacquired Sunrise <strong>Equipment</strong> early in <strong>20</strong>07, contributingto its overall revenue. Experienced same-store growth ona companywide basis. Starting <strong>20</strong>08 with a solid firstquarter with record equipment backlogs.Not the best of times in Arizona earthmoving market, butEmpire is diversified enough with aerial and other types ofallied equipment. Now in its third generation of ownershipby the Whiteman family, which started the Caterpillar dealershipin 1950. Territory includes southeastern Californiaand parts of northern Mexico as well as Arizona.Colorado and New Mexico Caterpillar dealer has a lotof oil and gas work and pretty solid commercial activityin region, helping the company to continue to growsteadily, although slower than previous years. Expects toopen a couple more Cat <strong>Rental</strong> Store branches in ’08.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.28 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCouldn’t Call It Unexpected…Last year the consensus of RER 100 executives was that<strong>20</strong>07 would bring single-digit growth. Although at least30 had double-digit increases, overall they were right.Year<strong>Rental</strong> Revenue(in billions)% Change<strong>20</strong>07 $13.85 +4.3<strong>20</strong>06 $13.28 +14.5<strong>20</strong>05 $11.6 +15.1<strong>20</strong>04 $10.08 +12.2<strong>20</strong>03 $8.98 +1<strong>20</strong>02 $8.86 -6<strong>20</strong>01 $9.41 +7<strong>20</strong>00 $8.79 +251999 $7.01 +591998 $4.41 -11997 $4.45 —YearNote: With the addition of the extra 10 companies comprisingthe 110 version of the list, the total volume is $13.95 billion.Smaller StepsAlthough overall the rate of increase was strong among the rentalindustry’s biggest players, the top 10 compositely increased2.8 percent, the smallest year-over-year jump since <strong>20</strong>03.<strong>Rental</strong> Revenue(in billions)% Change<strong>20</strong>07 $9.21 +2.8<strong>20</strong>06 $8.96 +13.4<strong>20</strong>05 $7.90 +12.9<strong>20</strong>04 $7.0 +8.9<strong>20</strong>03 $6.43 -0.5<strong>20</strong>02 $6.46 -6<strong>20</strong>01 $6.89 +6<strong>20</strong>00 $6.49 +321999 $4.94 +561998 $3.16 +361997 $2.32 +551996 $1.50 +251995 $1.<strong>20</strong> +<strong>20</strong>1994 $998.4 million +25“While dark clouds areon the horizon, we do notsee any imminent reasonto take shelter. Our approachis growth: fi rst maximizethroughput in existingbranches and then, second,expansion, with a drop ofcaution in our decisions.”– Willie Swisher,Stephenson’s <strong>Rental</strong> Services30 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite262728293O31323334MUSTANG RENTAL SERVICES (34) $65.1 n/a 8Channelview, TexasBrad Tuckerwww.mustangcat.comRED-D-ARC WELDERENTALS (29) $62.0* $82.0* 41Austell, Ga.Mitch Imielinskiwww.red-d-arc.comFABICK RENTS (70) $61.2 $137.0 15Fenton, Mo.Doug Fabickwww.fabickcat.comCASHMAN EQUIPMENT (28) $60.5* $575.0* 6Las VegasMaryKaye Cashmanwww.cashmanequipment.comDAYTON SUPERIOR CORP. (-) $59.7 $483.0 29Dayton, OhioEric Zimmermanwww.daytonsuperior.comBLANCHARD RENTAL SERVICES (26) $59.4 n/a 7West Columbia, S.C.Joe Blanchard, president; Bill Gregory, rentalswww.blanchardmachinery.comESSEX CRANE RENTAL (21) $55.0* $64.2 19Buffalo Grove, Ill.Ron Schadwww.essexcrane.comLOCATION D’OUTILS SIMPLEX (33) $53.2 $67.0 35MontrealAndre Veronneauwww.simplex.caSTEPHENSON’S RENTAL SERVICES (40) $53.0 $60.0 18Mississauga, OntarioWillie Swisherwww.stephensons.caA 46-percent rental volume increase for Houston-areaCaterpillar dealer with a long-running rental program,thanks to an exceptional year in Mustang’s rental business.Emergency power generation rental revenues augmentrental volume figures, although it’s only a smallportion. Owner Louis Tucker now chairman of the board,with his brother Brad taking over as president.Opened Red-D-Arc Middle East in Dubai and last monthacquired A&N Plant in the U.K. and A&N Europe in theNetherlands, involved in welder rental and manufacturingon worldwide basis. Has fleet of more than 40,000 weldersin more than 40 branches in U.S., Canada and Mexico.Handles aerial equipment (JLG and Genie), power generationand allied equipment. Five dedicated Cat <strong>Rental</strong>Stores but all locations rent. Recently celebrated 90 yearsin the construction industry.Began construction of new seven-building, “Green” headquartersin nearby Henderson, Nev., just outside Las Vegas.Mike Pack joined the company as president and COO. Oneof the largest privately owned companies in Nevada.Leading North American provider of specialized productsconsumed in non-residential concrete construction and thelargest concrete forming and shoring rental company servingthe domestic, non-residential construction market. Also manufacturesconcrete construction products used in highways,bridges, airports, power plants and water-management projects,institutional projects such as schools, stadiums, hospitals andgovernment buildings, and commercial projects such as retailstores, offices, recreational and manufacturing facilities.Region felt the weight of the housing slump and resultingdownward pressure on rental rates. Still, Blanchardmanaged to maintain its market share and keep utilizationat a decent level by reducing fleet. Doesn’t expect anydramatic change for a couple of years.Agreed to be acquired for $210 million by private equitygroup Hyde Park Acquisition Corp. last month. Servesbridge and road construction, power, water treatment,refineries, and other infrastructure projects, markets stillrunning strong with favorable utilization and rental ratetrends. Strong market share in crawler-crane rental segment.Management team, led by veteran Schad, is experiencedand capable. Carries extensive parts inventory.A booming aerial market, strong Quebec economy andSimplex’ investment in the earthmoving market is paying offwith continued growth for Quebec-focused regional giant,which had an 18.2-percent rental volume jump in ’07.Better fleet utilization and the addition of revenue from A1<strong>Rental</strong>s, acquired in July ’06, helped Toronto’s leading rentalplayer to a 36-percent rental volume increase. Plans three newbranches for ’08 and searching for acquisition opportunitiesin the U.S. and western Canada. Swisher is cautiouslyoptimistic for ’08 with significant projects going on, but abit concerned about early ’09. Fuel already well over $4 pergallon in Ontario. Dispatching software has helped controlcosts, <strong>may</strong> extend it to pick-up truck delivery fleet. Companywas acquired by Edgestone Capital Partners in July <strong>20</strong>07.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.<strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 31


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite35363738394O41424344SIMS CRANE & EQUIPMENT CO. (30) $52.7 $74.0 9Tampa, Fla.Steve Stodghillwww.simscrane.comSTAR RENTALS (31) $51.5 $77.5 17SeattleBob Kendallwww.starrentals.comSCOTT CONSTRUCTION EQUIPMENT (43) $49.0 n/a 19Monroe, La.Scott Cumminswww.scottcompanies.comOHIO CAT (35) $47.8* n/a 12Broadview Heights, OhioKenneth Taylorwww.ohiocat.comWAJAX LTD. (37) $47.2 $583.9 30Mississauga, OntarioMark Whitmanwww.wajax.comIMPERIAL CRANE SERVICES (47) $45.0 $57.0 5Bridgeview, Ill.B.J. Bohnewww.imperialcrane.comKELLY TRACTOR (32) $44.5* n/a 9MiamiJohn Socolwww.kellytractor.comHAWTHORNE RENT-IT SERVICE (38) $41.4* n/a 14San DiegoTom Hawthornewww.hawthornecat.comCOAST CRANE CO. (-) $40.7 $81.0* 14SeattleDan Goodalewww.coastcrane.comMACALLISTER MACHINERY (42) $40.1* n/a 9IndianapolisChuck MacAllisterwww.macallister.comAdded new Kobelco 600-ton crawler crane to fleet. Experienceddecreased margins and decreased demand,with concentration in Florida market. Expects lowerutilization and demand in ’08, looking at cutting costs butstill looking for expansion opportunities in new geographicregions and product lines.Enjoyed another year of growth. While Northwest hasn’tbeen hit so hard by housing slump, Star still expects aflat ’08 and is planning accordingly. Customer backlogsshrinking but still working. Had strong utilization in ’07,slightly slowing in early ’08, with rental rate declines inthe area evident but not pervasive. Planning on expandinginto Bellingham market.Thirty-one-percent rental volume jump for LouisianabasedVolvo dealer benefiting from strong constructionactivity and the rebuilding of the region’s infrastructurepost-Katrina.Continued solid performance for Ohio’s Caterpillar dealer.<strong>Rental</strong> revenue increased across all three divisions last yearbecause of increased fleet size. Quantity of core fleet isgrowing and new products being added to inventory mix.A record year of earnings for Wajax despite currencyand commodity price fluctuations and mixed economicperformance in a number of markets. A strong Canadianeconomy helps offset the weak U.S. dollar’s effect onCanadian manufacturing and forestry industries. Wajax’diversity helps protect it from market inconsistencies. Acquiredsouthern Ontario JCB dealer and added Tigercatforestry line in several provinces. Expects a solid <strong>20</strong>08.Long-time crane and aerial specialist has added hoist divisionin Florida and already has 25 hoists up. Family-ownedfor nearly 40 years, with wide range of cranes and aerialsup to 135 feet. A 29-percent rental volume increase and36-percent total volume jump makes Imperial one of thetop companies of the year in terms of percentage hike.Not the greatest time to be an earthmoving specialist inSouth Florida, but Kelly, celebrating its 75th anniversarythis year, should be diversified enough to handle the collapseof the region’s housing market.Also struggling through a major downturn in the SouthernCalifornia housing market, but diversity and a strongrental presence helps. Company has aerial division andbranches in Mexico, Samoa, Tonga and Guam. VeteranHawthorne inducted in American <strong>Rental</strong> AssociationHall of Fame this year in Las Vegas.Crane, aerial work platform and forklift rental specialist hasbranches stretching from Anchorage to San Diego. Strongpresence in northwest and western Canada. Company acquiredby Seattle-based private equity firm in May of ’07.Well established in rental, has a strong fleet of alliedequipment including booms and scissors, deck cranes,light towers, pumps, concrete saws and more to complementCaterpillar earthmoving inventory.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.32 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooRER 1OO By the Numbers14Number of companies topping $<strong>20</strong>0 million in rentalrevenue. (same as last year)22Number of companies topping $100 million in rentalrevenue. (up from 21 last year)36Number of companies topping $50 million in rentalrevenue. (up from 30 last year)66Number of companies topping $25 million in rentalrevenue. (65 last year)4,692Total number of locations of the RER 100.(4,630 last year)$2.95 millionAverage rental volume per RER 100 location.($2.87 million last year)$2.77 millionAverage rental volume per location for top 10 of theRER 100.$4.O7 millionAverage rental volume per location of top 10companies not including Home Depot.$3.8O millionAverage rental volume per location for RER 100companies not including Home Depot.4,747Total number of locations of RER 110 companies.$2.92 millionAverage rental volume per location for 110 companies.$11.12 billionTotal volume of the top <strong>20</strong> of the RER 100.“So far, 2OO8 has been ayear that is forcing rentalbusinesses to fi nd effi cienciesand fi gure out what they’regood at. We look forward tofurther development of existingcustomer relationshipsand developing more valuein a transaction.”– Joel Theros, Theros <strong>Equipment</strong><strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 33


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite45464748495O515253ECCO EQUIPMENT CORP. (27) $39.6 $44.3 14Santa Ana, Calif.David Schmidwww.eccoequipment.comMODERN EQUIPMENT (41) $39.0 $163.0 22Bristol, Pa.Dave Griffithwww.moderngroup.comART’S RENTAL EQUIPMENT (48) $35.9 $47.4 12Newport, Ky.Ken Arlinghauswww.artsrental.comCONECO EQUIPMENT (52) $35.0* n/a 22Edmonton, AlbertaKelly Scottwww.coneco.caYANCEY BROS. (49) $34.7* n/a 14Austell, Ga.Tom Tuckerwww.yanceybros.comGREGORY POOLE EQUIPMENT (46) $34.1 $375.0 10Raleigh, N.C.Gregory Poole IIIwww.gregorypoole.comHOLT OF CALIFORNIA (36) $33.9* n/a 8Pleasant Grove, Calif.John Johnsonholtca.cat.comLOUISIANA RENTS (53) $33.2 $40.0 8Reserve, La.Jay Dingerwww.louisianamachinery.comTRICO LIFT (44) $33.0 $36.0 6Millville, N.J.Ken Pustizziwww.tricolift.comA surprising 64-percent reduction in rental volume illustrateshow devastating the homebuilding collapse can beon an earthmoving specialist in a barren housing market.Schmid doesn’t see improvement in ’08. Has branchesin Santa Ana, Riverside, Coachella, Visalia, Stockton andSacramento, Calif., Las Vegas, Arizona and Utah — all hithard by lack of housing work.Commercial and infrastructure work has continued tocarry Modern in rental, but equipment sales took a big hit,but starting off better in ’08. Running the company leaner,but still investing heavily in fleet and new locations. Preparinga new computer system including GPS capabilities.A major mid-Atlantic dealer, with Hyster, JLG, Genie, Terex,and New Holland its main product lines, for rental as wellas sale. Although had to drop a bit of head count, ESOPstructure keeps employees invested and morale high.Opened Louisville branch in January ’08 and is opening anotherin that city this month. Continues to expand online rental option,which has more than tripled in usage since <strong>20</strong>04, primarily fromhomeowner customer base. Posted small increase.A lot of heavy construction in British Columbia, with newbridges being built and new road systems, plus majorbuilding of venues in preparation for <strong>20</strong>10 Winter Olympics.Alberta has been strong for years. Coneco’s markethas expanded with its January ’07 acquisition of Terratech.Canadian economy still strong and not deeply affected byU.S. downturn. Seven dedicated Komatsu Rents branches.Solid company in business for more than 90 years, underfourth generation family ownership. Housing slowdownhas not spared Georgia, but company has enoughirons in the fire to continue to prosper.Housing slowdown has had an impact on the Carolinasand Poole has felt it, but continues what it calls the “basicblocking and tackling” of running a dealership and rentalcompany. Caterpillar dealer in eastern areas of Carolinasand Virginia, a strong player in power generation rentalsas well as construction.The housing market has slowed in northern Californiaand the Central Valley, Holt of California constituencies,resulting in a drop in rental revenue. Like a typical Caterpillardealership, it’s built for the long haul.Post-Katrina reconstruction helped spur rental opportunitiesin <strong>20</strong>07 and will continue going forward. Openedbranches in Alexandria and Hammond, La. Plans to openanother New Orleans location in <strong>20</strong>08. Moved generatorrental business from the Cat <strong>Rental</strong> Store to the PowerSystems division. A 13-percent rental volume increase.Reporting for the first time as Trico Lift, as Trico’s lift division,which constitutes the majority of its rental activity, formeda separate full-service aerial rental company under theleadership of Ken, the younger of the two Pustizzi brothers.Trico <strong>Equipment</strong> will primarily operate as an earthmovingequipment dealership. Added a fleet maintenance centerin New Jersey for advanced equipment life extension andrefurbishing. Looking to add branches and expand marketterritory and penetration. Went 12 consecutive monthswithout lost time or recordable incidents.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.34 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite5455565758596O6162EMECO NORTH AMERICA (62) $32.8* $79.5 6HoustonClark Moseleywww.emecoequipment.comCLAIREMONT EQUIPMENT (45) $32.7 n/a 6San DiegoJerry Zagamiwww.clairemontequipment.comPUCKETT RENTS (54) $31.2* n/a 4Richland, Miss.Hastings Puckettwww.puckettrents.comB&G EQUIPMENT & SUPPLY (66) $28.3 $35.8 4Birmingham, Ala.Marty Hardinwww.bgequipmentsupply.comADMAR SUPPLY CO. (69) $28.0 $49.7 5Rochester, N.Y.Joel DiMarcowww.admarsupply.comNORTH CENTRAL RENTAL & LEASING (72) $27.8 n/a 9Fargo, N.D.Dan Butlerwww.butler-machinery.comPATTEN INDUSTRIES (57) $27.0 $46.0 7Elmhurst, Ill.Crain Pattenwww.pattenindustries.comSTOWERS MACHINERY (59) $26.5 $<strong>20</strong>5.0* 6Knoxville, Tenn.Wes Stowerswww.stowerscat.comSOUTHEASTERN EQUIPMENT CO. (60) $26.4 $127.2 19Cambridge, OhioWilliam Bakerwww.southeasternequip.comCanadian business River Valley continued growth in <strong>20</strong>07,driven by penetration of the Alberta oil sands and civilconstruction sectors. Grew size of fleet in Canada as well asU.S., where acquisition of Kentucky dealership gave it criticalmass to grow in sales and rental in Appalachian region aswell as Houston and Atlanta areas. Added to U.S. sales staff.Potential for growth softened by weak economy, particularly inearthmoving sector, which is Emeco’s specialty.With heavy equipment sales and rental declining by about10 percent in San Diego market, a decline was inevitablefor this veteran Komatsu dealer with a long-running rentalprogram. However, Jerry Zagami and his brother Ron, whohandles the machinery side, have been there before andknow how to manage.Continuing to invest in resources necessary to grow the rentalbusiness and improve customer experience. Expecting a flatmarket in Mississippi in ’08 and will try to grow by increasingrental market share. Cat <strong>Rental</strong> store for Central and southMississippi. Offers pumps and generators, telehandlers,scissors and booms and ample selection of supplies.Opened fourth location in Nashville recently. Started10 years ago with 100 pieces if equipment; now has3,600 units. Offers professional operators for any application.Brands include Multiquip, DeWalt, Milwaukee,Bosch, Makita, Marshalltown, DBI Sala; dealers forThompson Pump, JLG and Honda. 16-percent rentalvolume increase is no small potatoes in these times.Nearly <strong>20</strong>-percent increase for upstate New York rentalcompany. Aerials and forklifts are about 60 percent of itsrental business, and GPS machine control is a growingpart of the business. Celebrated 35 years in business in<strong>20</strong>07 with strong sales of new and used equipment, withused online sales becoming a major portion of business,along with international sales. One of the largest dealers ofKubota mini-excavators and loaders in the northern U.S.A 24-percent rental volume increase for North DakotaCaterpillar dealer and Cat <strong>Rental</strong> player. Plans to openbranch in Dickinson, N.D., during <strong>20</strong>08.Cat dealer in northern Illinois and northwest Indianacelebrating its 75th anniversary, all under Patten familymanagement. Strong power generation business cateringto Chicago’s large industrial market. In the “city ofbig shoulders,” Patten is one of the biggest.Hanging on through a slowdown period, well enough for asmall increase in <strong>20</strong>08. CEO Stowers hoping for the marketto pick up later in ’08. Recently opened branch in Sevierville,where quite a few Stowers customers already are working.Continuing to find ways to expand and grow the business inone of the smaller Caterpillar territories in the U.S.Two acquired Michigan locations in Novi and Holt helpedSoutheastern grow revenue. Handles Case, New Holland,Terex, Gradall, Etnyre, Bomag, Sullair, among others. Afull-service dealer and one of the major rental players inOhio, Indiana, Kentucky and Michigan.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.36 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite63646566676869THOMPSON PUMP & MFG. (50) $25.8 $55.0* 22Port Orange, Fla.Bill Thompsonwww.thompsonpump.comRENTAL HOLDINGS (64) $25.6 $69.2 11ChicagoKevin Rodgerswww.industrialhoist.com;www.bhairtools.com;www.deltawi<strong>rer</strong>ope.com;www.247studioequipment.comCOWIN EQUIPMENT CO. (56) $25.5 $100.0+ 8Birmingham, Ala.James Cowinwww.cowin.comDIAMOND RENTAL (74) $25.0 $27.5 19Salt Lake CityMark Clawsonwww.diamondrental.comPETERSON RENTS (55) $24.9* $56.0* 10San Leandro, Calif.Dan Mitchiewww.petersontractor.comUNITED SCAFFOLDING (68) $24.6* $105.0* 12Baton Rouge, La.Mike Appling Jr.www.unitedscaffold.comWORLDWIDE RENTAL SERVICES (62) $24.4* $31.0* 5Aurora, Colo.Jim Maetzoldwww.worldwidemachinery.comHas made considerable progress in developing environmentallyfriendly pumps. Pumpology school is highlyrespected training facility in pump applications. Not a greatyear in <strong>20</strong>07, but after 37 years of Thompson family ownership,has been through a few cycles and should know howto come back strong from 22-percent rental volume drop.A 30-percent year-over-year increase for Delta IndustrialServices on the Gulf Coast and 24/7 Studio <strong>Equipment</strong>,which got through the writers’ strike and has been rockinghard in the first quarter of <strong>20</strong>08, with the companyinvesting heavily in more aerial equipment in early ’08.24/7 doing on-location work in Illinois and Louisiana,where a new Baton Rouge studio brings potential. Therigging business (Delta Wire) is strong with surging oilprices. Rodgers, as usual, is working on some new acquisitions.Expects a solid 15-percent boost in ’08.Successful year considering Alabama has been hard hit.Housing construction virtually non-existent in region,commercial is slowing and highway construction, otherstaple for Cowin, is very poor, affected by politics and increasedcommodity prices. Downward pressure on ratesin area. Carefully reviewing costs, trying to be cautiousand flexible regarding fleet and utilization.Recapitalized the company during <strong>20</strong>07, investing in assetsnot meeting demand in the marketplace. Utilizationdropped as consumers and contractors slowed downspending and larger players transferred in fleet. Trying towalk that fine line: be cautious with spending but look foracquisition opportunities to grow the business. But thelong-term demographics look good. Concerned aboutdramatic rate-cutting by big players in the marketplace.Posted a 14-percent rental volume increase.Covers vast northern California from Santa Clara Countynorth, including southern and central Oregon, a large regionhit hard by homebuilding slump. One of five Californiacompanies honored by California Integrated Waste ManagementBoard for exemplary waste reduction and resourceefficiency. Company revised operating procedures related tovehicle fleet maintenance, office recycling, facilities upkeepand purchasing options, and launched parts remanufacturingoption to retool and reuse parts, reducing discardedscrap material. Played major role in massive demolitionand replacement of segment of Bay Bridge.A major scaffolding provider with more than $150 millionin inventory. Provides sales and rentals, scaffolderection and dismantling, engineering and CAD design,maintenance, turnarounds and safety training. Developedits own jobsite-tracking tool to monitor and improve efficiency.Now owned by Brock Group, a large specialtymaintenance contractor.<strong>Rental</strong> is one division of Worldwide, which purchaseslarge quantities of equipment from completed jobs andthen refurbishes them for re-sale. Also operates rentals inSouth America from Lima, Peru, base. With earthmovingits primary rental staple, slowdown in housing and heavyhighway work presents challenges.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.38 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite7O71727374757677SPIDER, DIV. OF SAFEWORKS (75) $24.0 $49.0 24Tukwila, Wash.John Sotiroffwww.spiderstaging.comACME LIFT CO. (-) $23.5 n/a 1Mesa, Ariz.Woody Weldwww.acmeliftcompany.comRED MOUNTAIN MACHINERY (51) $22.6 $35.4 3Chandler, Ariz.Owen Cowingwww.redmountain.comLIFTING GEAR HIRE CORP. (83) $22.3 $27.5 9Bridgeview, Ill.Pat Fiscelliwww.lgh-usa.comPUERTO RICO WIRE (67) $22.1* n/a 4San Juan, P.R.Jose Cesterowww.puertoricowire.comWACO SCAFFOLDING & EQUIPMENT (58) $22.0 $68.7 15ClevelandMarty Coughlinwww.wacoscaf.comHUGG & HALL EQUIPMENT (76) $21.5 $90.0 8Little Rock, Ark.John Hugg/Robert Hall/Jim Huggwww.hugghall.comREBEL RENTS (71) $21.4* n/a 9Temecula, Calif.Rick Clausswww.rebelrents.comSupplied suspended access equipment and rigging servicesfor the installation of the unique façade on New York’snew Museum of Contemporary Art, renting eight swingstages and a variety of outrigger beams. Spider continues toset the bar high when it comes to basket and platform rentalsand specially engineered products. Had a good <strong>20</strong>07.The only RER 100 company without an actual yard,Acme Lift re-rents JLG, Skytrak, Lull, and Gradall largetelehandlers, 65- to 80-foot scissorlifts, 80- to 150-footJLG aerial lifts, and Bronto lifts up to 236 feet, rentingto retail rental outlets, not to end users. Has purchasedmore than $30 million in new JLG equipment for <strong>20</strong>08and transports its fleet everywhere in U.S., and beginningto rent internationally as well. The only aerial liftcompany in the U.S. managed 100 percent via telematics,using SmartEquip for parts and logistics.Housing plummeted in all three of Red Mountain’s markets— Phoenix, Las Vegas and San Diego/Inland Empire.Making inventory adjustments and cuts in overheadto better match market. Although penetrated miningconstruction and environmental markets, overall volumestill down 26 percent. In <strong>20</strong>07, sold spacious Escondidofacility and moved into smaller digs in Riverside, andreduced inventory and staff. Still a strong business, butmaking adjustments to match rental demand.Forty-three-percent rental volume boost for hoisting, rigging,handling, pulling, jacking, safety equipment, cablehandlingand load measurement specialist, which openedits 10th branch in Kansas City on May 1. Has solid nichenot affected by housing slowdown, with most customershaving jobs on the books for the year to come. Utilizationhigh in <strong>20</strong>07 for core rental product; added fleet to supportexpected growth. Implementing new dispatching systemand looking for technologies for equipment check-inand check-out such as RFID and bar coding.A major rental player in Puerto Rico, with wide-ranging rentalinventory. Bomag, Bobcat, Bil-Jax, Ditch Witch, Skytrak, Kobelco,Godwin Pumps, Atlas Copco are among the manufactu<strong>rer</strong>s itrepresents. Has forming systems and supply divisions as well.Sold high-reach division in <strong>20</strong>07, which accounts for22-percent rental revenue drop. In Feb. ’08 sold its formworkand contractor supplies divisions, enabling Waco to focuson scaffolding business, which continues to hold its own.Recently opened company’s eighth location, in El Dorado,Ark. It <strong>may</strong> not be a city of gold, but it’s one with a lot of industryand Arkansas’s leading rental player is well equippedwith Volvo, Bobcat, Toyota, Crown, Doosan, Hitachi, Skytrak,JLG, Genie and more. Increase from <strong>20</strong>06 is single-digit,but that’s no small achievement in times such as these.Recognized by Multiquip as one of its top dealers for<strong>20</strong>07, the fifth year in a row it was honored by the Carson,Calif.-based manufactu<strong>rer</strong>. Company’s How Am IDriving? program has contributed to ongoing safety improvement.Events such as customer appreciation dayswith vendor participation has helped foster strong relationshipswith contractors. Major renovation of El Cajonbranch a hit with employees and customers.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.40 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite78798O8182838385TEMP-AIR (73) $21.0 $28.0 11Burnsville, Minn.Jim Kornwww.temp-air.comMIDWEST AERIALS & EQUIPMENT (77) $<strong>20</strong>.0 $29.5 3St. LouisDaniel Tumminellowww.midwestaerials.comANDERSON EQUIPMENT CO. (64) $<strong>20</strong>.0 n/a 14Bridgeville, Pa.Judy Andersonwww.andersonequip.comCOMPRESORES & EQUIPOS (61) $19.4 $24.2 6San Juan, P.R.Francisco de Armaswww.compresores.comROLLS SCAFFOLD & HIGH REACH (82) $18.7 $19.5 3Ventura, Calif.Michael Rollswww.rollsscaffold.comCOLORADO MACHINERY (79) $18.2 $143.0 11Colorado Springs, Colo.Keith Olsonwww.coloradomachinery.comAMERICAN EQUIPMENT RENTALS (87) $18.2 n/a 3Providence, R.I.Chris Tribelliwww.aerentals.comHALTON RENTAL (78) $18.0 $23.3 6Portland, Ore.Glenn Moragnewww.haltonrental.comAny hockey fans out there? If so, the name Jim Korn mightring a bell. He played in the NHL for 11 years before embarkingon a business career. While not likely to checkworkers into the boards, Korn is an experienced and educatedexecutive, and Temp-Air, acquired by an investmentgroup last August, increased total volume compared with<strong>20</strong>06. Since 1965, Temp-Air has specialized in providingcustom temporary, portable heating, cooling, dehumidifying,and air filtration rental services to construction, industrial,facilities management, and special events sites.Added 450 aerial units. Bought four acres next door,added 8,000 square feet of office and 22,000 of warehouse.Starting parts and service division to service customer-ownedunits, including quarterly and annual inspections.Will add online parts sales. Expecting strongbusiness in <strong>20</strong>08 and <strong>20</strong>09.Veteran Komatsu and Terex dealer added Dynapac productsearlier this year to mix that includes Gehl skid-steerand crawler loaders, Tramac breakers, Doosan air compressorsand more. A <strong>20</strong>-percent rental volume drop.A 30-percent drop in rental volume an indicator of atough year in slumping Puerto Rico market, although<strong>20</strong>-percent decline in total revenue not as severe. Accordingto some economists, P.R. has been in recessionfor two years. The good news is it could hit its lowestpoint before everybody else, if it hasn’t already. Economicstimulus package might help.A 16-percent rental volume increase for Ventura-basedscaffolding and aerial specialist with branches in Riversideand Long Beach. Looking for opportunities to increasemarket share, considering acquisition opportunities.Building 30,000-square-foot headquarters, expectsto move in this fall. A dealer for Genie, JLG, MEC andSnorkel, celebrating 50 years in business.A 7-percent rental volume increase isn’t last year’s 38 percent,but Colorado will take it. Made greater efforts to geton jobsites, and energy and agriculture business sectorshave been fine. Olson expects those sectors to rise 10 percentthis year, but housing to be down 15 to 25 percent andcommercial down 5 percent, with utilization likely to drop10 points. Still, management is aggressive, buying an outlet,remodeling another and opening a third, preparing for upswingin ’09. Added GPS will help control costs.A 27-percent jump for this New England aerial specialist.Does commercial and residential building all over NewEngland and has worked on big jobs such as Boston’smassive Central Artery project.Feeling the housing lag in Oregon, but commercial businessrobust enough to post a slight increase. OregonCaterpillar dealer with shoring and trench protectionproducts, power generation and the general range of Catand allied items.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.<strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 41


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite86878889BERRY COMPANIES (84) $17.2 $<strong>20</strong>2.3 23Wichita, Kan.Walter Berrywww.berrycompaniesinc.comSKYWORKS (-) $16.9 $21.0* 6Buffalo, N.Y.Jerry Reinhartwww.skyworksllc.comCAPITAL RENTALS (80) $16.8 $26.6 8Dulles, Va.Brian Vaughanwww.capitalrentals.comROLAND MACHINERY CO. (85) $16.4 $<strong>20</strong>4.0 15Springfield, Ill.Ray Rolandwww.rolandmachinery.comFamily-owned Berry Companies enjoyed a 13-percentrental volume boost in ’07. Fifty-year-old parent companynow has 7 subsidiaries including SB Manufacturing,which assembles a self-propelled construction broom.White Star machinery division has a 95-year historyserving Kansas and Oklahoma. Bobcat, Komatsu and Yaleare company’s leading brands. Strong player in Kansas,Colorado and Houston area.Reinhart’s father, also Jerry, was the first major aerialplayer to sell to United. This Jerry is an aggressive highreachentrepreneur as well, doubled in size by openingin Columbus, Toledo and Pittsburgh last year, and is preparinga seventh this month (Manassas, Va.), this onein partnership with his dad and brother. Doing a lot ofpower plant work and keeping a large fleet of aerials rolling.JLG the dominant brand in the Skyworks fleet.Serves Virginia, Maryland and Washington, D.C. Recentlyopened second store in Manassas, Va. Offers goodsafety tips on website blog.A 10-percent rental volume increase for upper Midwestdealer that does 80 percent of its sales and rental withKomatsu and Wirtgen. Celebrating 50 years since foundingof the company. Has 15 locations in five states: Illinois,Missouri, Wisconsin, Indiana and Michigan, withnew branch opened last year in DePere, Wis.*Denotes RER estimate based on regional economic conditions,industry sources and interviews by members of the RER staff.Other revenue figures are based on actual reported revenue forNorth American operations as of April 25, <strong>20</strong>08. Location data areas of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff.While every effort is made to ensure accuracy and thoroughness,omissions sometimes occur. All figures are in U.S. dollars. In thecase of some Canadian companies that reported figures in Canadiandollars, the figure listed is based on the average conversionrate for the year <strong>20</strong>07 according to the Bank of Canada.Reader Service No. 19 • freeproductinfo.net/<strong>rer</strong><strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 45


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite9O9O9293TOPP PORTABLE AIR (-) $13.1 $22.5 15Aston, Pa.Daniel Toppwww.etopp.comALL STAR RENTS (81) $13.1 $13.8 11Fairfi eld, Calif.Ken de Vrieswww.allstarrents.comMIDLANTIC MACHINERY (85) $13.0 $1<strong>20</strong>.0* 7Hatfi eld, Pa.Jim McKeeverwww.midatlanticmachinery.comKROPP EQUIPMENT (98) $12.6 $15.7 4Sche<strong>rer</strong>ville, Ind.Al Kroppwww.kropp.usMajor provider of temporary heating, portable cooling anddehumidifi cation equipment for rental and sale. In <strong>20</strong>07, aggressivelyincreased fl eet size, inventory and personnel levelsand opened branches in Nashville, Jacksonville and Dallas.A 24-percent decrease for major east-of-Bay-Area rentalchain suffering through severe dropoff in housing construction.Solano and Sacramento, former big areas for AllStar, particularly hard-hit. Even homeowners, which usuallysaves All Star in a recession is off because homes havelost so much value, owners don’t want to spend moneyon them. Even tax incentives haven’t altered need to cutcapex, as de Vries doesn’t expect improvement in ’08. Upgradedcomputer software for better customer service andeffi ciencies. Competitive rate environment in region.<strong>Rental</strong> revenue dropped almost 13 percent, althoughtotal stayed constant. Housing is way down all through itsmid-Atlantic market area, forcing veteran Komatsu dealerto look at cost cutting.A 23-percent rental volume boost for strong aerial player withbranches in Streamwood and South Beloit, Ill., and Waukesha,Wis. Big in the industrial market with aerials, forklifts, telehandlersand industrial cranes. Developing a seasoned team of professionalsales people. Trying to be conservative with equipment andfuel expenditures. Expects a solid ’08, but 5-percent industrialand commercial construction slowdown in ’09. Developingcomputerized dispatching to cut costs and enhance efficiency.your market share*Denotes RER estimate based on regional economic conditions,industry sources and interviews by members of the RER staff.Other revenue fi gures are based on actual reported revenue for NorthAmerican operations as of April 25, <strong>20</strong>08. Location data are as ofApril 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. Whileevery effort is made to ensure accuracy and thoroughness, omissionssometimes occur. All fi gures are in U.S. dollars. In the case ofsome Canadian companies that reported fi gures in Canadian dollars,the fi gure listed is based on the average conversion rate for the year<strong>20</strong>07 according to the Bank of Canada.ADDINGCONCRETETO YOURPRODUCTOFFERINGIS QUICK,EASY ANDPROFITABLE!Increase your market share and sales by addingretail concrete to your program. Use materialsyou already have on-hand. CemenTech makes iteasy for you with the equipment and expertiseyou need to grow your market with concrete.Reader Service No. <strong>20</strong> • freeproductinfo.net/<strong>rer</strong>46CEMENTECH “MARKET SHARE”<strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08RER MAY <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite93959697THEROS EQUIPMENT (88) $12.6 $31.0 4Gainesville, Va.Joel Theroswww.therosequipment.comRENTAL ONE (-) $12.5* n/a 4Fort Worth, TexasDon O’Nealwww.rentalonestore.comNUECES POWER EQUIPMENT (89) $12.4* $49.5* 7Corpus Christi, TexasClifton Bradshawwww.nuecespower.comNATIONAL LIFT TRUCK (92) $12.3 $28.0 2Franklin Park, Ill.Jim Dietzwww.nlt.comHousing decline in northern Virginia suburbs of D.C. setcompany back in a market where too many companieshave idle fleet. Still, utilization is good and a lot of commercialwork going on in <strong>20</strong>08, but rates are depressed.Working hard on training counter personnel on equipmentknowledge and central dispatching system. Looking aheadfor long-term solutions to software needs.O’Neal’s A-1 was one of largest companies to sell to aconsolidator in late 1990s. Back in business with a similarindustrial/construction-oriented general rental inventory fromelectric tools to large earthmoving and aerial, O’Neal, alongwith son and partner Mike, is already a major player in D/FWarea. Opening fifth store in Denton, Texas, this month.Keeping busy with wide-ranging inventory in southTexas market.Added a small branch on south side of Chicago, helpingto improve coverage into Indiana. Put more effort intolong-term rentals in industrial forklift market, which cantake up the slack for slowing construction and rentals.Cost of fuel hurting profitability in trucking department,while slow housing construction hurting rough-terrainforklift utilization. Likely to reduce rental fleet this year toboost utilization. Working to improve billing, speed serviceand parts billing. Is expanding equipment wholesaling,and growing fleet of 40,000+-pound forklifts. Lookingto add GPS for larger fleet and delivery trucks.98981OO1O11O2ILLINI HI-REACH (102) $11.9 $15.0* 2Lemont, Ill.Larry Workmanwww.hi-reach.comPDQ RENTALS (91) $11.9 $15.8 2Santa Fe Springs, Calif.Dennis Turnerwww.pdqrentals.comMAX EQUIPMENT RENTAL (-) $11.4 n/a 7San Marcos, Calif.Mason Bailey/Bob McDariswww.maxequipment.comCALIFORNIA HIGH REACH (93) $11.3* $12.6* 1Modesto, Calif.Roy Airington--PIONEER EQUIPMENT RENTAL (103) $10.8 $15.5 9Ponca City, Okla.Larry Redwine, John Redwinewww.pioneerrental.netA larger fleet with bigger booms along with work on bigprojects and new customers fueled Illini’s 23-percent rentalvolume jump. A tough winter, strong rate pressure andfewer big jobs likely to stunt growth in ’08, but still expectinga 10-percent jump. Working on internal efficiencies, suchas new software, a new sales commission plan with moreincentives, online access for customers, cleansing the fleetof under-performing units and revamping of dispatching.A flat year for PDQ, but based on what most SouthernCalifornia companies are reporting, flat is good. 70 percentof volume is construction-trade related, yet companyis still strong with truck and party rentals. A KomatsuUtility distributor and JLG telehandler dealer.Started in <strong>20</strong>00 by college friends. McDaris had managementroles with HERC and Neff, while Bailey owned part ofbuilding company. Has branches in Oceanside, Parris, SanDiego, and three in Mexico. Ranges from small rammersthrough excavators and 125-foot aerial equipment.One of the leading players in northern California aerialequipment rental market.A <strong>20</strong>-percent jump in rental and total volume in ’07 andstarting ’08 with a 35-percent boost through first twomonths. Added a ninth location in December in Durant,Okla. A 30-percent same-store rental leap for fast-growingOklahoma company.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case ofsome Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.48 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooCompany Name (Last year’s rank) <strong>20</strong>07 <strong>Rental</strong> <strong>20</strong>07 Total Total Editorial CommentsHeadquarters Volume in Volume in NumberTop Officer Millions Millions of OutletsWebsite1O31O41O51O61O61O81O811OMETROLIFT (98) $10.7 $16.9 1Sugar Grove, Ill.Rick Dahlwww.metrolift.comROSS EQUIPMENT (-) $10.5 $18.1 2Phoenix, Ariz.Ross Richardswww.rossrents.comSTAFFORD EQUIPMENT (94) $10.3* $155.0* 10Tifton, Ga.John Wallwww.staffordequipment.comA TOOL SHED (97) $10.0 $10.0 7Campbell, Calif.Larry Pedersenwww.atoolshed.comRENTALMAX (96) $10.0 $10.8 10Wheaton, Ill.Terry Hagywww.rentalmax.comCOASTLINE EQUIPMENT (94) $9.9 $100.0* 9Long Beach, Calif.Del Hoslerwww.coastlineequipment.comOXFORD BUILDERS SUPPLIES (104) $9.9 $14.9 2London, Ontario, Canadawww.oxfordbuilders.caMike DemeloENTECH SALES & SERVICE (90) $9.0 $57.0 4DallasPat Ruckerwww.entechsales.comA 10-percent rental volume increase and 51-percentjump in total volume for Chicago-area aerial specialistwho has come a long way from being a used equipmentbroker. Expects moderate growth in ’08, although somenew projects <strong>may</strong> be halted because of credit issues. Uptickin municipal, schools and government work. Workingon internal effi ciencies, recently installed telematicssystem. Always trying to speed up response time.Aerial and telehandler specialist, now dealer for Tusk forkliftsand Skytrak. Also handles Carelift, Genie, Gradall, IngersollRand, JLG, Skyjack and Snorkel machines. Keeping busywith wide-ranging inventory in south Texas market.Has 10 branches in Georgia, North and South Carolina,and Virginia, areas hit hard by housing slump, making ita tough go for mostly earthmoving inventory.Continues to do $10 million a year in region south of BayArea, hit hard by housing slowdown. Pedersen’s sons’roles in business continues to grow.Dubbed as Chicagoland’s complete tool and equipment rentalcenters, <strong>Rental</strong>Max’ inventory includes more than 1,000 toolsand pieces of equipment, including moving trucks, dumptrucks and cargo vans. Maintains solid online marketing programas well as frequent renter program that earns 5-time rentersa Chicago sports team hat. Can they lift the Cubs’ curse?John Deere, Tadano and Manitex dealer added SantaAna location to its bare-crane rental operations. HasLiebherr, Hitachi, Ingersoll Rand and more, with $2 millionplus in parts.With branches in London, Ontario, and Calgary, Alberta,company has wide range of construction equipment andsupplies. Ontario economy has been strong, althoughwinds from south of the border are crossing over. Inaddition to equipment, supply’s concrete-formingmaterials, lumber and scaffolding. Jumped 14 percentin rental volume, 47 percent in total volume.<strong>Rental</strong> volume dropped, but total sales and profi ts rose.Although year started slow, customer base is rentingmore as they decrease capital investments. Expects anincrease in long-term contracts.*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue fi gures are based on actual reported revenue for North American operations as of April 25,<strong>20</strong>08. Location data are as of April 25, <strong>20</strong>08, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All fi gures are in U.S. dollars. In the case ofsome Canadian companies that reported fi gures in Canadian dollars, the fi gure listed is based on the average conversion rate for the year <strong>20</strong>07 according to the Bank of Canada.“We are emphasizing our effi ciency internally, productivity in our repetitiveactivities. We hired a consultant to put together a balanced scorecardfor each area of our organization and attack our goal of being the fi rst callfrom our contractor and industrial customer base.”– Rick Dahl, Metrolift Inc.50 <strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08


1ooAlphabetical List With RankCompany NameRankingAcme Lift Co. 71Admar Supply Co. 58Aggreko North America 13Ahern <strong>Rental</strong>s 8All Erection & Crane <strong>Rental</strong> Corp. 14All Star Rents 90AMECO 15American <strong>Equipment</strong> <strong>Rental</strong>s 83Amquip Crane Corp. 18Anderson <strong>Equipment</strong> Co. 80Art’s <strong>Rental</strong> <strong>Equipment</strong> 47A Tool Shed 106B&G <strong>Equipment</strong> & Supply 57Battlefield <strong>Equipment</strong> <strong>Rental</strong>s 23Berry Companies 86Blanchard <strong>Rental</strong> Services 31Briggs <strong>Equipment</strong> <strong>20</strong>California High Reach 101Capital <strong>Rental</strong>s 88Cashman <strong>Equipment</strong> 29Clairemont <strong>Equipment</strong> 55Coast Crane Co. 43Coastline <strong>Equipment</strong> 108Colorado Machinery 83Compresores & Equipos 81Coneco <strong>Equipment</strong> 48Cowin <strong>Equipment</strong> Co. 65Dayton Superior Corp. 30Diamond <strong>Rental</strong> 66Ecco <strong>Equipment</strong> Corp. 45Emeco North America 54Empire Machinery 24Entech Sales & Service 110Essex Crane <strong>Rental</strong> 32Fabick Rents 28Finning 10Halton <strong>Rental</strong> 85H&E <strong>Equipment</strong> Services 9Hawthorne Rent-It Service 42Hertz <strong>Equipment</strong> <strong>Rental</strong> Corp. 3Holt Cat 22Holt of California 51Home Depot <strong>Rental</strong>s 5Hugg & Hall <strong>Equipment</strong> 76Illini Hi-Reach 98Imperial Crane Services 40Kelly Tractor 41Kropp <strong>Equipment</strong> 93Lifting Gear Hire Corp. 73Location D’Outils Simplex 33Louisiana Rents 52MacAllister Machinery 44


Patented1ooPatentedMax <strong>Equipment</strong> <strong>Rental</strong> 100Maxim Crane <strong>Rental</strong> Corp. 7Metrolift 103Midlantic Machinery 92Midwest Aerials & <strong>Equipment</strong> 79Modern <strong>Equipment</strong> 46Mustang <strong>Rental</strong> Services 26National Lift Truck 97Neff <strong>Rental</strong> 11NES <strong>Rental</strong>s 6North Central <strong>Rental</strong> & Leasing 59Nueces Power <strong>Equipment</strong> 96Ohio Cat 38Oxford Builders Supplies 108Patent Construction Systems,Division of Harsco Corp. 16Patten Industries 60PDQ <strong>Rental</strong>s 98Peterson Rents 67Pioneer <strong>Equipment</strong> <strong>Rental</strong> 102Pon North America 21Gregory Poole <strong>Equipment</strong> 50Puckett Rents 56Puerto Rico Wire 74Rebel Rents 77Red-D-Arc Welderentals 27Red Mountain Machinery 72<strong>Rental</strong>max 106<strong>Rental</strong> Holdings 64<strong>Rental</strong> One 95Ring Power 19Roland Machinery Co. 89Rolls Scaffold & High Reach 82Ross <strong>Equipment</strong> 104RSC <strong>Equipment</strong> <strong>Rental</strong> 2Scott Construction <strong>Equipment</strong> 37Sims Crane & <strong>Equipment</strong> Co. 35Skyworks 87Southeastern <strong>Equipment</strong> Co. 62Spider, Div. of Safeworks 70Stafford <strong>Equipment</strong> 105Star <strong>Rental</strong>s 36Stephenson’s <strong>Rental</strong> Services 34Stowers Machinery 61Sunbelt <strong>Rental</strong>s 4Sunstate <strong>Equipment</strong> Co. 12Temp-Air 78Theros <strong>Equipment</strong> 93Thompson Pump & Mfg. 63Topp Portable Air 90Trico Lift 53United <strong>Rental</strong>s 1Powerful electricvibrator motorsPROUDLY MADE INUSAEasy to Operate...With Non-CloggingRotary ThrottlePatentpendingIndustry standardSteel headsFor our full product line andproduct specifications, visitour website at: www.0ztec.comOztec Industries, Inc.Tel: 1.800.533.90551.516.883.8857United Scaffolding 68Volvo Rents 17Waco Scaffolding & <strong>Equipment</strong> 75Wagner Rents 25Wajax Ltd. 39Worldwide <strong>Rental</strong> Services 69Yancey Bros. 49Rent Powerful...Rent Rugged...Rent Oztec...OZTEC’s job-proven concrete vibrating and ceiling grinding equipment...Designed to meet the demands of the rental industryPatented Rubberhead®will not damage epoxycoated rebarHonda enginepowered backpacksStandard Rebar Shaker®Fills cells in a fractionof the time No Mess..No Clean-up.. .Heavy Duty RebarShaker®turns the rebarinto a long vibratorCompletely adjustableceiling grinder, availablewith gas or electric motorsConcrete Vibrating <strong>Equipment</strong>Reader Service No. 26 • freeproductinfo.net/<strong>rer</strong><strong>rer</strong> / <strong>may</strong> / <strong>20</strong>08 53

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