MAN AT HIS BEST - Esquire Malaysia

Page 76Page 25AAnDTHEPage 58HE R ES N E A KPAGE3APlDKFPage 84$4.99Page 98t h ePage 67MAN AT HIS BESTwhat to expect frombabies, pg. 150is yourkiD slow? pg. tksex-ed tipspg. 167drinking with childrenpg. 168$4.99june/july 2012byscott raabPG. 41MAN AT HIS BEST OCTOBER 2012page 114page 96page 122page 50* great story by tom junod** a bold assertionby tom chiarella$5.99A CHAT WITHJOHNGOODMAN,pAGe 41t groomingawardsproductsand more,page 84The besTblT youever hadpage 64ARE YOU READYFOR A VODKAOLD-FASHIONED?PAGE 62a magictrick in the pagesof esquire,page 34a hot latinactress frommiami,page 58[pg. 146, pg. 134, pg. 172]mitt, you havemy eternalgratitudeby charles p. piercepage 128page 134spending as of august 13, 2012ToTaldisbursedThus far:$767.6 billionTax benefitsto individuals,families,and businesses:Entitlements: $297.8$230.5billionbillionContracts,grants, loans:$239.3billionMAN AT HIS BEST FEBRUARY 2012$4.99f r o maMalaysiaman at his best2013 Media kitSPECIALAUGUST 2012 JEREMY RENNERVOLUME 158 NO. 1 // CMG 08276You FALL FASHION PREVIE WMAN AT HIS BESTPLUS what to wear for therest of the summer, pg. 49RENNERKIcKSbOuRNE’SASSSILVERMANSARAH“AN ELDERLYCOUPLEGOES TOGERMANY…”NThEH2 01 2THEinDARKKniGHTS CA NCARAWARDSPa r t 1FO RP E E KH2012SEX ADVICEASHLEY GREENEshouLDN’t uNDerestImateSTEPHEN KINGJOE HILL:thefatherhoodeditionBruceaAUGUST 2012“In the Tall Grass,” ByAN dNOW IT GETSWEIRDOBAMA ’ SkilliNgPROBLEMBY TOM JUNOD29REASONSTO WATCHOLYMPICS.n o , r e a L Ly.stephenkingjoe hillandLEE CHiLDColum mcCANNTHELAST DAYS OFJOEPATERNOPG. 186plus:b EST bARSin america, PG. 99b R ucEJENNER:sleepoverwithBillmurrayfather tokardashians, PG. 154OCTOBER 2012ClintEASTWOODCAROF THE YEARBEAUTIFULWOMANVOLUME 158 NO. 3 // CMG 08276THEMOSTNow ThiNgs Are reAlly geTTiNg exciTiNg!in the worlD**STEVEjobsONE YEAR LATER*PLUS:EnD OFSUPER-HEROSmy life underRomney-carea brutally honestassessment ofTHEOBAMAPRESIDENCY(for example)FEBRUARY 2012BILL CLINTONVOLUME 157 NO. 2 // CMG 08276ANISSUEFOR OURDIVIDED TIMESAGreeBILL CLINTON AND 78 OTHER THINGS WE CAN ALL AGREE ONc l i n t o n >scanp r e s i d e n tthisf o rm e s sag e

Esquire Man At His BestEsquire has been an indispensable resource for generations ofcurious and confident men, defining and redefining what it means tobe man at his best. From fashion and entertainment to technologyand travel, Esquire’s legacy of style and substance continues to informand inspire what every man ought to know. The brand personifies that‘extra 10%’ that men aspire to in all areas of their life, and represents theessentials for great taste and all matters style.More than just a men’s title,Esquire is one of the most successfulpublishing opportunities knownin the industry. Founded in 1933 byDavid A Smart and Arnold Gingrich,drawing in some of the mosttalented creators to contribute inits pages, Esquire has always set thetrend for exciting content. Publishedby Hearst Publishing since 1986,it has grown to 21 internationaleditions making Esquire amongthe most read, trusted and enjoyedpublications in the world. Amagazine that sets trends, definesthe zeitgeist and tells it straight. Theultimate voice on contemporarymale issues, Esquire is a must havefor men who want to be informed,entertained and challenged.with exclusive interviewswith the world’s top celebritiesand editorial that is best in class,Esquire journalists have won everyaward in the industry, includingthe famed Pulitzer Prize. No otherpublication can compete with thequality features, men’s fashion,investigative journalism, conceptualphotography, groundbreakinglayouts and editorial approach thathave positioned Esquire to be widelyacknowledged as the best magazinefor men in the world.esquire speaks to the multifaceted,successful man who isculturally plugged in. The uniqueblend of intelligent, substantivestories and unique ability toentertain and inspire make Esquirea must-have, relevant source forall consequential men who wantto make an impact on the worldaround them. It is simply the highestquality platform when it comes todelivering messages to the importantman of today. As such, it is a perfectvehicle for advertisers and brandsto leverage a publication that is readfrom cover to cover and treated withthe utmost respect. Influential menread Esquire and they trust what theysee inside it.

media metricLaunchedApril 2011CirculationMinimum 25,000 copies printed every monthReadership125,000+Distribution• Available at all newsstands nationwide• Paid subscriptions• Controlled subscription circulation to VIP men’s list• Through sponsoring and partnerships with fashion houses,luxury brands and high-end events• Bespoke, exclusive Esquire events as well as signature events(‘Esquire’s Best Dressed Man’, ‘Esquire Year End Party’)• Selected 5-star hotels in the Klang Valley• Business class flightsAWARDSAdvertising+Marketing MagazineBest Men’s Fashion Magazine in Malaysia for 2012Malaysian Magazine Publishers Awards 20123 Gold Awards for the Best Design2 Gold and 1 Silver Award for The Best Editorial2 Bronze Awards for the Best Cover

our readersAffluent Malaysian andinternational menbetween 25–45 yearsHigh income earners who aren’tafraid to spend their earningsConfident, articulate andsophisticated, the Esquire man issmart in every sense of the wordForms his own opinions andknows what he likesKnows the latest trends anddefines his look andbehaviour accordinglyThey don’t aspire to besuccessful.. they aresuccessful

Esquire contents1 | Esquire is how a manshould live at his bestWhether that’s driving a sports car,drinking, watching a game, cooking, orany other aspect of male life, Esquire isthere, giving practical tips through itslegendary ‘Manual’ and ‘Man at His Best(MAHB)’ sections; ‘101 Rules of Being aMan’; its funny and insightful columnists;and ‘What I’ve Learned’ interviews withinternational and local titans of businessand entertainment. In addition, its‘Lifestyle’ section is chock-full with advice,anecdotes and other elements of howman lives when he lives well.2 | Esquire is journalismat its bestFirst and foremost, the Esquire differenceis the talent it gives to readers. Authors likeErnest Hemingway, F Scott Fitzgerald andNorman Mailer have all penned in Esquire,as have other Pulitzer Prize winningwriters and creators, continuing to thisday. Esquire has won an unprecedentednumber of National Magazine Awards,the industry’s highest accolade, as wellas earning frequent and extensivecritical acclaim. Meanwhile, the worldclassphotography and design that havelanded Esquire a permanent place in theModern Museum of Art in New York shinethroughout the title.3 | Esquire is styleat its bestEsquire’s sense of fashion decorumis legendary. Its tagline—‘The bestof everything that he can afford’—isexemplified by showing fashion in anintelligent light, as a sommelier of style.Esquire allows readers to get more thanjust trends but value and impact from theirpurchases be that cars, clothes, cognac orany other object a man should have.

Esquire contents4 | Esquire adores womenat their bestEsquire features many of the mostbeautiful women in the world. But in anon-sleazy way that reflects the fact thatthe sexiest part of the female anatomy isher brain. Through Esquire’s ‘Joke from aBeautiful Woman’ and ‘Woman We Love’readers are shown ladies in a way othermagazines don’t. An Esquire woman is asspecial as an Esquire man.5 | Esquire is A-list celebritiesat their bestMany magazines feature celebrities ontheir front cover but the Esquire differenceis that an unprecedented level of accessto the world’s biggest and most powerfulstars; people who give Esquire personalaccess to their lives that they don’t giveto other magazines. Brad Pitt, GeorgeClooney, Halle Barry and a host of othershave had some of their best profiles doneby Esquire and cite the magazine as theirpersonal favourite.6 | Esquire is publishinginnovation at its bestEsquire, more than any other magazine,embraces new ways of approaching andengaging readership. Be that throughthe now famous Augmented Realitytechnology that it was the first magazine toemploy or its App that is gaining attentionand is widely used. But it’s the belief thatprint offers readers an experience likeno other that is not only relevant but onethat still attracts millions of sophisticated,affluent and successful men all overthe world.

-d isplay until January 1, 2013style editorialStyle sectionCommercially and from a reader’s perspective, style and fashion have a special place in Esquire and the Malaysianedition will have various avenues to access the best of that brands have to offer.Style EssentialsAt the front of book, these pagesare quick tips and seminal topicsthat a man needs to know to lookgreat and lead the lifehe envisions.Style spreadsBased on the UK approach tofashion, Esquire Malaysia willhave two photo led features (8–10pages each) that are conceptdriven; one executed by a highlevelMalaysiaan photographictalent and stylist with the otherbeing an international fashionfeature driven by some of thebest talents in the world.StylefileAdditionally, there will be thefamous ‘Stylefile’ with its ‘Handbook’as well as the ‘Directory’,SimplifyStaystyleone of Esquire UK’s most your suitwarm,wellAll-weatherlooktravel adventuregoodTheessentialsEssEnTialsRethinkregarded sections that your includesThe ExTraadvicetuxedo10 PErcEnTRoad trips inThe best cars, South watches, Africa,The nEw grooming andmen’s stores in Scotland,rulEs ofMake herAmerica, Asia, and CanadaluxuryDrive happyand everywhereand theother consumer informationwith (for now)in betweenbEsT drEssEdconfidenceDrinkman inwithHollywooddistinctionand products.Flyingwatches“I love tosee a manwIth a bIgwatch.”–Irina shayk,EtiquEttEDiving Featureswatchswimsuit lovermodel,andSurvivalDressing upwomenshoes On top of that, there will be textSex, Style, and Funterrible”:led features Six beautiful that interviewson what catcheswomentheir eyegood rumwith style icons or story basedreportages to bring light to thetopic of fashion and cars style.Serious cameraS“Thanks to the iPhone and Instagram,there have never been more people takingTheBIG BLACK BOOKDrivingSerious footwearinFormationPerformance“Hott, hellish, andThe secrets of reallymore pictures in the history of ever— Gear Serious coatS“Anything is once again possible,and most of those pictures are bad.”and the only limit is your imagination.”The Big Black BookThe Big Black Book by Esquireis an annual project that featuresstyle essentials in a largeformat structure, the perfect giftfor women to their men and aslifestyle compendium.“It takes anumber ofcojones (two,we suggest,is sufficient)to rock aroll-neck.”... And afew wordsondancingBlackTieReaallly smoky whiskyA drink from China thatwill blow your mindThe NewMusTaNgThe Porsche ThaTIsn’T a PorscheThe CusTomsuperCarThe big black book fall 2012$14.95Fall/BIGThewinter2012Information ClothesAdviceShoesInstruction WatchesKnow-How CarsFunAnd CocktailsBLACKBOOKthe style manualfor successFul menEsquire appsThere are also a suite of ongoingapps that Hearst Publishing isdeveloping in its designated AppLab, a research and developmentarm of their digital presence thatoffers exciting solutions to theinformational needs of readers.

digital/Social platformswww.esquire.myFacebook pageTwitterEsquire Key EventsMen’s Night Out – The Manual Comes to Life Malaysia’s Best Dressed Real Man 2012Men’s Night Out: The Manual Comes to Life is an invite-only exclusiveparty that brings together Esquire readers, The Esky Club members, thecelebrities and their guests to party, mingle and learn a thing or two fromthe various entertaining activities taken from the magazine’s popularMANUAL section, over good canapés and drinks.Esquire looks for a group of men who take getting dressed in themorning to another level, their individuality made manifest ineverything from a luxurious bespoke suit to a basic pair of jeans. Wewill learn something about style from each of them, especially theone man who will top our list.The Esky ClubSince launching in April 2011, Esquire Malaysia magazine hascultivated an exclusive club for men who have achieved more in theirfields than anyone else. The Esky Club is a high-end community ofreaders, formed by nomination or invitation only to engage with theEsquire brand and to raise money for charitable causes.

advertising rates(RM)Double Page SpreadInside Front Cover 18,550ROP 15,550Full Page Full ColourOutside Back Cover 16,550Inside Back Cover 11,550ROP 9,550Guaranteed position +20%All rates quoted in Ringgit MalaysiaDeadlinesBooking – end 1st week of the month prior to publication dateArtwork – end 2nd week of the month prior to publication dateAll rates subject to 6% Government Sales TaxCreative buys and creative advertising solutions are available upon request.

MAGAZINE SPECIFICATIONSBleed SizeTrim Size(Magazine size)Colour profileFOGRA39SUBMITTED MATERIALSHigh-Resolution (300 dpi) PDF files are preferred.Close:SizeClosedTrim sizeBleed sizeOpenTrim sizeBleed sizeGutter SizeText AreaFull PageDPS200mm (W) x 275mm (H)210mm (W) x 285mm (H)400mm (W) x 275mm (H)410mm (W) x 285mm (H)30mm170mm (W) x 245mm (H)170mm (W) x 245mm (H)(for each page)Text Area*(15mm from trim line)› ClosedTrim Size 200mm (W) x 275mm (H)Bleed Size 210mm (W) x 285mm (H)Text Area* 170mm (W) x 245mm (H) – 15mm from trim lineOpen:Bleed SizeTrim Size(Magazine size)Text Area*(15mm from trim line)Gutter Area*› OpenTrim 400mm (W) x 275mm (H)*Please note:Headlines, body copy, captions, logos and/or important elements(for the brand/AD) are to stay within the TEXT AREA, out of theGUTTER AREA. Placing said elements outside of the text area willrun the risk of it being trimmed off or folded in (spine area).Bleed 410mm (W) x 285mm (H)Text Area* 170mm (W) x 245mm (H) – For each pageGutter Area* 30mm - 15mm from spine on each side