(Hons) in Marketing - The Hong Kong Polytechnic University

More documents

Recommendations

Info

BBA (Hons) in Marketing JUPAS Code: 3894 Aims This programme provides you with A rounded business and marketing education The knowledge and skills for a professional career in marketing and related areas Training in analysis and planning, making marketing decisions and monitoring implementation Development in analytical thinking and research application Practice in communication and other interpersonal skills necessary for marketing Appreciation of the responsibilities of marketing professionals within broader international contexts Up-to-date knowledge of information systems and technology relevant to marketing Characteristics Students are by default enrolled on a Major / Minor study pathway. Depending on the available places, you can also opt for a Double Major in Marketing and Design (Advertising). There is a wide range of elective subjects. There are visits to Mainland China and overseas companies and students may make presentations at an annual marketing symposium after such visits (optional). Emphasis is placed on practical marketing skills and sound professional knowledge. Student-centred interactive learning is encouraged. For direct work experience before graduation, each student is required to complete 300 hours (3 training credits) of Work-Integrated Education (WIE). Students are encouraged to participate in the Whole Person Development Programme (WPDP) which includes a range of extra-curricular activities such as leadership training camps, peer tutoring, mentorship, overseas and Mainland China student exchanges.
Subjects in BBA (Hons) in Marketing COMMON SUBJECTS for all BBA students Business Finance Corporate Social Responsibility Financial Accounting Global Economic Environment Information Technology for Business Introduction to Business Law Introduction to Economics Introduction to Marketing Management Accounting 1 SPECIALIST SUBJECTS Management & Organisation Operations Management Quantitative Methods for Business Strategic Management University English for Business Students Workplace English for Business Students Putonghua for Business & Administration Personal Skills Development 2 General Education Subjects BBA (Hons) with a Major in Marketing Other Marketing Electives Consumer Behaviour Business Negotiation Distribution Management Business Plan for E-Business Integrated Marketing Communications Business to Business Marketing International Marketing E-Commerce for Management Marketing Research Further Marketing Research Marketing Strategy Gender and Organisations Product Policy & Management Internet Marketing Management Practice Through Real World Projects Two Study Options 1. Major / Minor - Major in Marketing and Minor in another discipline of the Faculty of Business or another faculty (3 years; 99 credits); Market Decision Analysis Marketing Management in China Marketing Project Marketing Symposium Retailing and Merchandising Sales Management Services Marketing Strategic Brand Management 2. Double Majors - BBA (Hons) Major in Marketing and BA (Hons) Major in Design (Advertising), depending on places available. The first three years of study is UGC-funded and the fourth year is self-financed. (4 years; 142 credits). Career Prospects Graduates build a professional career in account management, advertising, marketing research, marketing / product / brand management, customer service, public relations, consumer affairs and protection. Entrance Requirements For entry with HKALE qualifications, local applicants must satisfy the General Minimum Entrance Requirements of the University: E in HKALE Chinese Literature, or E in HKALE (AS-Level) Chinese Language & Culture, or (for applicants who have not taken Chinese since Secondary Five) D in a HKCEE language other than Chinese and English; AND E in HKALE (AS-Level) Use of English; AND E in two other HKALE subjects, or E in one other HKALE subject and two other HKALE (AS-Level) subjects; AND E in five HKCEE subjects.* * For attempts at English Language and Chinese Language in 2007 and after, at least Level 2 is required. Specific subject requirement of this programme: Grade E in HKCEE Mathematics or Additional Mathematics For details of non-JUPAS and non-local applications, please refer to Study@PolyU website www.polyu.edu.hk/study.
Page 4: Double Major in Marketing and Desig

(Hons) in Marketing - The Hong Kong Polytechnic University

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?