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In This IssueSeptember 2012 | Vol. 30 • No. 9IBPA Independent (ISSN 1058-4102, formerlyPMA Newsletter ) is published monthly byIndependent <strong>Book</strong> Publishers Association.Periodicals Postage paid at Manhattan Beach, CA90266, and at additional mailing offices.HEADQUARTERSIndependent <strong>Book</strong> Publishers Association1020 Manhattan Beach Blvd., Suite 204Manhattan Beach, CA 90266Phone: 310/546-1818 • Fax: 310/546-3939Email: info@ibpa-online.orgWeb site: www.ibpa-online.orgOFFICERS and DIRECTORSSteve Mettee, The Write Thought, Board ChairDavida G. Breier, Johns Hopkins University PressRoy Carlisle, The Independent InstituteRana DiOrio, Little Pickle PressTom Doherty, Cardinal Publishers Group /Blue River PressKelly Gallagher, R.R. BowkerPeter Goodman, Stone Bridge PressDeltina Hay, Dalton PublishingMaryAnn F. Kohl, Bright Ring Publishing, Inc.Dr. Haki Madhubuti, Third World PressJohn Mutter, Shelf AwarenessChristopher Robbins, FamiliusJanice Schnell, Ingram Content GroupCarlene Sippola, Whole Person Associates,Immediate Past Board ChairStephanie Stewart, Academy of LearningFlorrie Binford Kichler, PresidentTerry Nathan, Executive Director/SecretaryLisa Krebs Magno, Assistant DirectorADVISORSJonathan Kirsch, Law Offices of Johathan Kirsch,General CounselLloyd Jassin, Law Offices of Lloyd Jassin, CounselHal Jaffe, Bay Sherman Craig, LLP, AccountantIBPA INDEPENDENT STAFFJudith Appelbaum, EditorLinda Carlson, ReporterJudith Stein, Copy EditorDarlene Swanson, Van-garde Imagery, Inc.,Design and ProductionChris Kahn, Advertising SalesEditor contact: judithappelbaum@aol.comPublished by Independent<strong>Book</strong> Publishers Association.Independent <strong>Book</strong> Publishers Association cannotand does not guarantee any specific results toparticipants in IBPA marketing programs.Copyright ©2012 by Independent <strong>Book</strong>Publishers Association. No portion of thispublication may be reprinted without expresswritten consent of IBPA. The writings containedwithin the pages of this publication do notnecessarily reflect opinions of IBPA.POSTMASTER: Send address changes toIBPA Independent, 1020 Manhattan BeachBlvd., Suite 204, Manhattan Beach, CA 90266.4 A 20-Year Salute to Terry Nathanby Florrie Binford Kichler. Tributes froma special ceremony.6 Choose YourPublishing Paradigmby Christopher Robbins. The traditionalpublishing process completely ignores anobvious opportunity. But you don’t have to.9 Target Markets: Why and Howto Define Multiple Markets forEvery <strong>Book</strong>by Dana Lynn Smith. Detailed advice onreaching many markets for every singlebook you publish.12 What Publishers Need to KnowAbout Pricing, Terms, andAntitrustby Steve Gillen. How current antitrust lawcircumscribes publishers’ terms and tactics.14 E-book Terms of Saleby Glenn Hovemann. What’s a publisherto do when e-book vendors’ contracts seemto be all over the place?16 E-book Metadata Best Practicesby Davida G. Breier. You need metadatawithin each e-book file. Here’s what itshould cover.19 The Language of Publishing:A, B, & Cby Linda Carlson. Installment #1 of aseries designed to provide you with acomprehensive glossary.IBPA AFFILIATESAuthor U of Denver, CO, authoru.orgBay Area Independent Publishers Association, baipa.org<strong>Book</strong> Publishers Northwest, bpnw.orgColorado Independent Publishers Association,cipabooks.comConnecticut Authors & Publishers Association,aboutcapa.comFlorida Publishers Association, FLbookpub.orgGreat Lakes Independent Publishers Association,glipa@tm.netGreater New York Independent PublishersAssociation, gnyipa@blogspot.comHawaii <strong>Book</strong> Publishers Association, hawaiibooks.orgIndependent Publishers of New England, ipne.orgMidAtlantic <strong>Book</strong> Publishers Association,midatlanticbookpublishers.comMidwest Independent Publishers Association, mipa.org26 IBPA Marketing Opportunities28 The Truth About E-books inLibrariesby James LaRue. Once myths are out of theway, new librarian-publisher partnerships canhelp people read and buy books in all formats.32 “Liking” Is Just the Beginningby Penny Sansevieri. Lots of Likes aregreat, but engagement is the goal thatmatters most.34 First Try a Trade Show: TheDogwise Success Storyby Linda Carlson. Serving particularprofessionals pays off.37 Celebrate Your Milestonesby Stephanie Stewart. Tips on spotting,enjoying, and profiting from yourachievements.39 Tips on Building Boards,Committees, and Creative Teamsby Kimberly A. Edwards. Guidelines forleading groups through fruitful meetingsand long-term tasks.41 Different Distribution Optionsby Brian Jud. Four steps to better salesthrough nonbook retail outlets.43 Spotlight45 Classified Mart46 Advertiser IndexMinnesota <strong>Book</strong> Publishers Roundtable,publishersroundtable.orgNew Mexico <strong>Book</strong> Association, nmbook.orgNorthern California Publishers and AuthorsAssociation, norcalpa.orgNorthwest Association of <strong>Book</strong> Publishers, nwabp.orgOrganization of <strong>Book</strong> Publishers of Ontario,ontariobooks.caPublishers and Writers of San Diego,publisherswriters.orgPublishers Association of Los Angeles, pa-la.orgSmall Publishers, Artists and Writers Network,spawn.org (online only)St. Louis Publishers Association, stlouispublishers.orgUpper Peninsula Publishers and Authors Association,uppaa.orgVisit the IBPA website at www.ibpa-online.org | 3
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