brand standards guide

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GateWay's Branding Standard - GateWay Community College

and standards guide20120420_GWCCBrandStandards.indd 15/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEABOUT THE BRANDvisionWeseek to develop opportunities that are innovative and responsiveto the diverse learning needs of the changing community.missionWeare an institution of higher education, providing effective,accessible and responsive educational services in a multiculturalenvironment resulting in student development and success.120120420_GWCCBrandStandards.indd 25/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEPRIMARY FONTGothamLightGothamBookGothamMediumGothamBoldfontsabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Ideal for headlines andbody copy of any length,Gotham is a modern sansseriffont known for itsenhanced readability andfresh geometric structure.GothamLight ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>GothamBook ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>GothamMedium ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>GothamBold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>220120420_GWCCBrandStandards.indd 35/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGESECONDARY FONTChaparral ProLightChaparral ProRegularChaparral ProSemiboldChaparral ProBoldfontsabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Taking a twist on thetraditional serif structure,Chaparral Pro is a slab seriffont with subtly varyingproportions – making itincreasingly effective onboth accented calloutsand formal invitations.Chaparral ProLight ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Chaparral ProItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Chaparral ProSemibold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Chaparral ProBold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>320120420_GWCCBrandStandards.indd 45/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEUSER FRIENDLY FONTSCentury GothicRegularCentury GothicBoldGeorgiaRegularGeorgiaBoldfontsabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Not all fonts are compatiblewith both Mac andPC, and most popularInternet browsers containinconsistent font libraries. Ifyour computer or browseris not compatible withGotham or Chaparral, theseweb-standard fonts can willbe used instead.Century GothicItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>Century GothicBold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>GeorgiaItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>GeorgiaBold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()?+{}>420120420_GWCCBrandStandards.indd 55/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGECOLOR PALETTEMAINBluePMS 286CPMS 286UCC-100, M-72, Y-0, K-0R-0, G-57, B-166GrayPMS 430CPMS 430UCC-33, M-18, Y-13, K-37R-129, G-138, B-143BlackPMS BlackCPMS BlackUCC-0, M-0, Y-0, K-100R-30, G-30, B-30DEPARTMENTScolorsBalancing well with thecool color spectrum of thecollege, this family of colorsis extremely modern andcan be paired easily in anyinformal documentation.ApprenticeshipsRed OrangePMS 166CPMS 166UCC-0, M-74, Y-100, K-0R-224, G-82, B-6AutomotiveLight GrayPMS 427CPMS 427UCC-7, M-3, Y-4, K-8R-209, G-212, B-211BusinessSlate BluePMS 5415CPMS 5415UCC-57, M-23, Y-10, K-31R-92, G-127, B-146EnvironmentGreenPMS 377CPMS 377UCC-51, M-5, Y-98, K-23R-115, G-150, B-0HealthcareTurquoisePMS 632CPMS 632UCC-93, M-2, Y-13, K-6R-0, G-155, B-187Industrial TechnologyLime GreenPMS 382CPMS 382UCC-28, M-0, Y-92, K-0R-190, G-214, B-0Information TechnologyYellow OrangePMS 123CPMS 123UCC-0, M-21, Y-88, K-0R-253, G-200, B-47Liberal ArtsOrangePMS 144CPMS 144UCC-0, M-52, Y-100, K-0R-233, G-131, B-0Math & ScienceBright BluePMS 640CPMS 640UCC-100, M-11, Y-3, K-16R-0, G-130, B-187NursingTealPMS 630CPMS 630UCC-49, M-0, Y-8, K-0R-133, G-205, B-219TERTIARYCustardPMS 600CPMS 600UCC-1, M-0, Y-34, K-0R-237, G-235, B-170Soft BluePMS 552CPMS 552UCC-22, M-2, Y-3, K-3R-190, G-214, B-219Dark BluePMS 534CPMS 534UCC-95, M-72, Y-9, K-38R-38, G-63, B-106Dark MustardPMS 458CPMS 458UCC-2, M-7, Y-58, K-7R-221, G-205, B-105Sky BluePMS 279CPMS 279UCC-70, M-33, Y-0, K-0R-75, G-146, B-219Bright GreenPMS 368CPMS 368UCC-63, M-0, Y-97, K-0R-105, G-190, B-40520120420_GWCCBrandStandards.indd 65/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEMAIN LOGOlogosUsing a traditionalGaramond font and astylized “G” with an interiorhexagon representing thegateway to a progressiveeducation, this logo issuitable for all situations –formal and informal.Spacing around the logo shouldbe half of the height of the logoon all sides at all times.620120420_GWCCBrandStandards.indd 75/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEIMPROPER USE OF LOGOlogosA logo should always beused in its original state. Itshould never be stretched,condensed, warped oraltered in any way. Whenusing the logo it should alsobe placed on a backgroundthat allows it to be visible.Incorrect ColorConflicting ColorStretchedCondensed720120420_GWCCBrandStandards.indd 85/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEIMAGERYphotosAvoiding staged shots andtraditional angles is key toshowing the college as aprogressive thought leaderin the field of education.920120420_GWCCBrandStandards.indd 105/8/12 8:44 AM


GATEWAY COMMUNITY COLLEGEIMAGERYpatternThe stylized “G” from theprimary logo can be usedas a graphical element orpattern on both formal andinformal documentation.1020120420_GWCCBrandStandards.indd 115/8/12 8:44 AM


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