COM 486 Week 5 Assignment Integrated Marketing Communications Campaign / uophelp

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Resource: BadermanIsland Virtual Organization
Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.
Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:
Executive summary of no more than 350 words
Research of approximately 1,050 words
Background information about the product, service, or brand
A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
Competitive analysis
Market analysis
Market segmentation and target audience

COM 486 Week 5 Assignment Integrated Marketing CommunicationsCampaign (UOP)To Purchase This Material Click below Linkhttp://www.com486tutorial.com/COM-486-Week-5-Assignment-Integrated-Marketing-Communications-CampaignFOR MORE CLASSES VISITwww.com486tutorial.comResource: BadermanIsland Virtual OrganizationRefer to Baderman Island Virtual Organization and the catering, conference, or hotelbusiness component that you used for the Week Two Learning Team assignments. Follow thesteps outlined below to create a marketing communications campaign for your selectedindustry onBadermanIsland.Write a 3,500- to 4,200-word paper outlining your marketing communications campaign.Include the following sections:Executive summary of no more than 350 wordsResearch of approximately 1,050 wordsBackground information about the product, service, or brandA SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)Competitive analysisMarket analysisMarket segmentation and target audienceAnything else that provides insight into the current status of the product, service, or brandMarketing objective(s) of approximately 350 to 700 wordsIncludes management’s objectives for the product, service, or brand for the upcoming year ora specific time period that is usually stated in terms of growth percentage or revenue dollarincreaseMarketing plan of approximately 1,400 to 1,750 wordsInclude the actual steps or tasks needed to achieve the objective.Include the marketing mix, meaning the strategy and actions regarding the product, price,place, and promotion.Include the promotion plan or integrated marketing communications plan, which includes thefollowing:The message delivered to target customers includes the creative processForms of promotion, advertising, precise channels, and media that are used BudgetTimetablesHow the various promotional and advertising tools will be integrated to support each otherHow will your plan remain ethical and socially responsible? Are there areas of yourcampaign that could be construed as unethical and socially irresponsible? If so, how wouldyou defend your campaign to critics? Evaluation plan of approximately 350 wordsHow will marketing managers know their efforts have achieved the goal as stated in the plan?

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