Maximise Your Participation At Vitafoods Europe 2011 With

10 - 12 May 2011GENEVA PALEXPO | SwitzerlandMaximise yourparticipation atVitafoods Europe 2011 with theseFREE marketing toolsThe most effective way of ensuring that your company has asuccessful event is to invite your customers.Now that you’ve made a decision to exhibit, it’s important thatyou get the most out of your company’s exposure at theshow. We encourage as many visitors as possible to registerin advance and ultimately attend the show. So the morepeople you invite, the more likely it is that you will have a busystand and a successful exhibition.The key to a successful exhibition is ensuring your current andprospective customers visit your stand. The best way to dothat is to invite them – it’s as easy as that… and it’s FREE!Time-savingmarketing tools to helpyou promote yourpresence atVitafoods Europe 2011Don’t miss out –it’s FREE!www.vitafoods.eu.com/download

Free Marketing ToolsWe have designed a range of time-saving FREE marketing tools tohelp you promote your participation at Vitafoods Europe 2011 andsupport your own marketing activities.Logos and BannersFREEAdd the Vitafoods Europe logos and bannersto your website and all pre-show marketingmaterial – adverts, email signatures, directmail and email broadcasts.Logos and banners should be linked directlyto your online personalised co-brandedregistration form.Visitor InvitesYou can order as many visitor invites as youlike – send them out with your own letter,regular direct mail and invoices, inviting yourcustomers, clients and prospects. You caneven ask your sales teams to hand them outon client visits. Visitor invites can be orderedFREEby going to www.vitafoods.eu.com/visinvitesor by completing the form in the ExhibitorZone or the Online Exhibitor Manual.Personalised FREECo-Branded RegistrationFormEncourage your potential visitors to register toattend using your own personalised registrationform on the Vitafoods Europe website. All weneed to set this up is your company logo. Takea look at an example form atwww.vitafoods.eu.com/cobrandEvitesFREECreate your own Evites in the Exhibitor Zone,personalised with your logo, stand number, detailsregarding the products/services that your currentand prospective customers can expect to seedemonstrated at the show. You can also includetext that you can send out to your entire customerand prospect database via email. This is verypopular as there are no postage costs involved.Event Guide EntryEnsure you submit your free Event Guide entry byFREEcompleting the form in the Online Exhibitor Manual.All Vitafoods Europe visitors receive a free copy ofthe Event Guide, allowing you extensive exposureeven after the exhibition is over.AdvertsFREEInsert our Vitafoods Europe 2011 advertisements inyour newsletters and internal magazines. Contactspenfold@iirx.co.uk with your copy deadlines andproduction specifications to request an advert.You can also include the event logo and your standnumber on your own advertisements.WebsiteAs part of the exhibiting package you areentitled to an entry on the Exhibitor List ofour website. You can add your companydetails, products, contact details andpress releases along with a logo.You will be sent login details to theExhibitor Zone (ezone) where you cantake advantage of the website marketingpackage. Make sure you update this arearegularly so that your customers, clientsand prospects who visit the VitafoodsEurope website can see all your latestcompany information.To login to the Exhibitor Zone, go towww.vitafoods.eu.com/ezoneFREETo have your login details resent to you,please contact spenfold@iirx.co.uk.WIN!Make the most of the marketing tools onoffer and be in with a chance to win half acase of champagne. The prize will go tothe exhibitor who brings in the mostvisitors per square metre.To qualify, your visitors must use yourpersonalised co-branded registration formor the unique number displayed oninvites/evites.Checklist3 Read the Online Exhibitor Manual and complete the necessary forms.3 Promote your involvement at the exhibition – visitwww.vitafoods.eu.com/download for more information.3 Promote your company on the exhibition website www.vitafoods.eu.com/exlist3 Add the Vitafoods Europe banners/logos to your website.3 Submit your free entry into the Official Event Guide – www.vitafoods.eu.com/ezone3 Send free invites and evites to your existing and potential customers, inviting themto visit you at the event.3 Take advantage of the sponsorship opportunities available to enhance your profile.3 Prepare press packs for the Press Office.3 Tell us about the products you are launching and promoting at the show – PR formsare available in the Online Exhibitor Manual. Contact Naomi Allsop atnaomi@stormcom.co.uk, tel: +44 (0)20 7240 2444.3 Invite key journalists to your stand.3 Create dedicated show offers to encourage Vitafoods Europe visitors to your stand.How to access these optionsTo access these marketing initiatives simply visit the Exhibitor Download Areaof the Vitafoods Europe 2011 website at www.vitafoods.eu.com/downloadNeed more information?Please contact Sue Penfold on email: spenfold@iirx.co.uk | tel: +44 (0)20 3377 3703www.vitafoods.eu.com/download