the OPERATING SEGMENTS

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the_OPERATING_SEGMENTS

theOPERATINGSEGMENTSthe PAST, PRESENT, and the FUTURE .........................................................................52 ......................................................58 ......................................................62 .................................................................65ANNUAL REPORT 201451


the OPERATING SEGMENTS100%100%65%100%the PASTthe PRESENT1975 20053201431989 200520141998 CT2,8011,81831999 2000 ©Sammy3.1%56201420055%1462001 AT©©Sammy16%44379%2,2102003 2007 34.9%63562.0%1,1272008 CR2009 CR©NSP 1983,©NSP2007SAE-307,©Sammy11%201420052012 14%39%47%47%42%52 SEGA SAMMY HOLDINGS


©Sammy2©/NSP2001, YKU-127©Sammy201431,818 28 %452 92 %301 49 %200201432014328%1,81876%1,12712%63592%4528.424.9%15195 2199.930.1CR5CR4101.62021.948.1%20136.421.7%1.1 9.8% 8 %2010 2011 2012 2013 2014 % %3,00080071040501002,0001,0001,6032,1202,1211,4221,81860040020018.429530.364233.516.523524.94523020104030201036.069.116.234.330.228.533.230.052.430.121.6 48.120.220.026.28060402002010 2011 2012 2013 201402010 2011 2012 2013 20140003 33ANNUAL REPORT 2014 53


the OPERATING SEGMENTS2*11* P.57 the FUTURESTRENGTHS• 33 • 9,8007,9009,8007,900123AFTER • • 21.7%4,733 54 SEGA SAMMY HOLDINGS


2124 0.87 0.68WEAKNESSES• in Detail P.57THREATS• • OPPORTUNITIES• 199618,16419962,760in Detail P.57201311,893201397020149.8%6,099• • 4,733 * 270561.5%6,099 * 135566.1%*1 20147*2 ANNUAL REPORT 2014 55


the OPERATING SEGMENTSCR©/©SammyCR 3©2002 RED/©2002 KADOKAWA CORPORATION ENTERBRAIN©TAIYO ELEC4201432,5002,0001,5001,0001,8186351,127562,175 467611,368201535002015302014 2015320%2,1752 10 7.337.4144.92510%4056.318.6% %500452504003002001000800600400200024.9%40518.6%2014 201520030132503742014 2015345240302010056 SEGA SAMMY HOLDINGS


1. 2. 3. 4. 5. 8. 6. 7. 20047*3,0002,5002.01.52.01.52,0001,5001.01.01,0005000.50.50 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 201320146,0005,0004,0003,0002,0001,00012,00010,0008,0006,0004,0002,00002004 2005 2006 2007 2008 2009 2010 2011 2012 2013*6.56.05.507 60 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 05.0 7 64.54.002005 2006 2007 2008 2009 2010 2011 2012 2013* 1DK-SISANNUAL REPORT 2014 57


the OPERATING SEGMENTS100%100%the PASTthe PRESENT1960 100020053201431964 200520146333861985 UFO1000©SEGA1990 360 R36015.5%60201420051993 3D-CG UFO©SEGA14%8986%5441995 1999 DERBY OWNERSCLUB2003 84.5%3262004 ALL.Net©SEGA/200520141,4611,67227%22%©SEGA58 SEGA SAMMY HOLDINGS


WORLD CLUB Champion Football©SEGA©Panini S.p.A. All Rights ReservedThe game is made by Sega in association with Panini.CODE OF JOKER©SEGA201432014320143THE WORLD of THREE KING-DOMS1%386 1 %386WORLD CLUB Champion FootballCVTCODE OF JOKER89191212 —89 — % * % %600400200451472499391 38610050015.715.570 7314.974194.92010010080604091 9378 7819.5 18.817.420.08923.150403020–12201002010 2011 2012 2013 2014–502010 2011 2012 2013 2014–1002010 2011 2012 2013 201403 33* 2014320133ANNUAL REPORT 2014 59


the OPERATING SEGMENTSthe FUTURECVTSTRENGTHS• • • OPPORTUNITIES• • CGMWEAKNESSES• • • THREATS• • 50046040030038645220010002014 201503–5201532015319%46012 17 3%92–10–15–20–12–172014 20153 %10023% 9225806040208930120%374452201510560 SEGA SAMMY HOLDINGS02014 201530


• • CVTCVT20153D ARCADE STAGE 8 StarHorse3Season CHASE THE WINDCVTStarHorse3 Season CHASE THE WIND© SEGAALL.NET 20143!! IPCODE OF JOKER© SEGA!! © SEGAANNUAL REPORT 2014 61


the OPERATING SEGMENTS100% 100%54.3%the PRESENT1965 20053201431996 200520148314321.5%6201420052002 1 Bee Shibuya100%8312009 UAESEGA REPUBLIC2012 99.5%4212013 * 220054772014198 20051,04719%20145317%62 SEGA SAMMY HOLDINGS


20143432 +1 %0 —20143201431%43296.1%* 1 3%774720143* 1 19820138BBC Worldwide Limited11 0.6*1 2014396.1%* 2 * 3 %* 4600400547456 446427 43230020026091.724999.3241236100.5 93.815019896.1 10010080607782778361 6179 77464740200100502003 311002010 2011 2012 2013 201402010 2011 2012 2013 20140–20–132010 2011 2012 2013 2014333*2 20143*3 20143*4 2014320133ANNUAL REPORT 2014 63


the OPERATING SEGMENTSthe FUTURESTRENGTHS• • OPPORTUNITIES• • • 500400300WEAKNESSES• THREATS• • 432420452201532015397.5%3%420619%6215%5437194*1 20143*2 20143* 1 * 22001000100806040200–202014 20157747362540–62014 20153 198194 %20010096.1%97.5%1501007550502564 SEGA SAMMY HOLDINGS02014 201530


the OPERATING SEGMENTSthe PASTthe PRESENT1983 8bit2005320143SG10001988 16bit©SEGA200520141991 6539981994 32bit©SEGA12%121201420051998 2000 RPG©SEGA9%8440%25960%3942001 40%40039%3892005 ©SEGA* 2014342007 & AT TM ©SEGA20051,53720142,8382012 28%38%ANNUAL REPORT 2014 65


the OPERATING SEGMENTS2©SEGATotal War: ROME II©SEGA. The Creative Assembly and the Total War logo aretrademarks or registered trademarks of The Creative AssemblyLimited. SEGA and the SEGA logo are either registered trademarksor registered trademarks of SEGA Corporation. All Rights Reserved.All other trademarks are the property of their respective owners.20143998 19 %20873 –19 %301 —201432014319%998720301Total War: ROME IIFootball Manager 20142058739%389 201311201441&RPG2!!20143141736835%4008415%121300vs THE MOVIE *1,5001,0005001,215888856838998 %1000–1005.2632.22.119 20–7–15160–6 %40030020010019616.220.418134.2293 6123.319530.230155403020100 2010 2011 2012 2013 2014366 SEGA SAMMY HOLDINGS–2002010 2011 2012 2013 2014–1202010 2011 2012 2013 2014 33* 20143201330


F2P** F2PFree-to Play1F2Pthe FUTURESTRENGTHS• SEGAIP• in Detail P.46O PPORTUNITIES• • • PCTHREATS• • • ©TMSNTV©2013WEAKNESSES• IP• vs THE MOVIE©Monkey Punch, Gosho Aoyama /Lupinthe 3rd vs. Detective Conan Film Partners10,0008,3628,6258,0007,3586,0005,2853,9334,0003,1811,9372,3322,0000 2008 2009 2010 2011 2012 2013 2014 2015 PC 3+SNSf-ismANNUAL REPORT 2014 67


the OPERATING SEGMENTS2©SEGA ©SEGA / ©SEGA Networks!!©SEGA ©SEGA NetworksIPCGIPIP1,5001,2851,200998452900CG600300201532015329%1,285230%6616%34926%31%15%15%IP4051,278 IP01008060402002014 2015202.1%3 %665.1%2014 20153 %4004030020030130.2%34927.2%452108642030204313301001002014 20153068 SEGA SAMMY HOLDINGS

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