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Special Presenters - Usborne Books at Home

Special Presenters

Julie Anne Jones, CEO of Julie Anne Jones, Inc.

“Direct Sales is Easier Than You Think”

This training combines the most popular elements from “Designing an Amazing Party

Experience” and “Coaching Your Host for Maximum Success,” providing specific

tips and tools that you can implement immediately.

During this fun, interactive training you will learn how to:

• Use theme parties to create excitement and increase enrollment

• Create a party experience which puts you in charge, gives you control, and is fun for your guests

• Use proven techniques to explode your sales, booking and sponsoring results

• Partner with your host in creating her ideal party experience

• Build a strong working relationship with your hosts, which will produce higher sales, bookings, and

recruiting results for you (and virtually eliminate all cancellations!)

• Easily and effectively follow-up with your hosts and guests for maximum results

Learning to Live By Design:

A Formula for Taking Responsibility for Your Results and

Building Your Dreams

Personal development is paramount to success in the direct sales profession. My Live by Design program is

designed to support representatives in understanding their own thinking and what gets in their way so that

they can creatively solve the most commons stumbling blocks to success…their bad habits and negative

beliefs. This program teaches through doing, asking the participants not only to apply what they are learning to

their own businesses, but also their lives.

During this inspirational training you will learn:

• To Take 100% responsibility for your own life and business

• A specific, visual tool for helping you see where you may not be doing that and how to change

• A simple, three-step formula for defining and building your dreams

• How your “gremlin” thinking holds you hostage and how to break free of the lies it tells you

Usborne Books At Home Unlock Your Potential National Convention 2013

Jennifer Bridle, Kids and Books...

Why it should be a love-love relationship!

Sessions and Workshops

Did you know the reason the pictures in the That’s Not My...series are outlined in black?

It’s so that when babies can only see black and white, they can still see the outline of the

pictures! Did you know that Animal Hide and Seek is really a book about counting and

addition? Did you know that although That’s Not My’s are marketed towards babies, they

are the PERFECT book for your beginning reader?

In my session, you will learn dozens of fascinating facts about our beloved Usborne books!

I look forward to sharing with you how the books can be used to help babies, toddlers and preschoolers develop

the skills they need to enter into kindergarten.

Jennifer Bridle is a mother, wife, sister, daughter, aunt, friend and teacher and she is passionate about Usborne

books. For the past 17 years, Jennifer has been an Early Learning educator working primarily with her

Kindergarten children. Seven years ago, when she was off on maternity leave with her first daughter, she was introduced

to Usborne books and while she swore she wouldn’t “become one of those people”, she decided to sign

up as a consultant because she fell in love with these books. Jennifer quickly became one of the leaders on the

Mighty Ducks team as her sales kept growing as she shared her enthusiasm for books with everyone she knew.

Her presentations are full of fascinating facts and no matter if you are new to Usborne, or if you have heard her

“book talk” multiple times, you will always learn something new. In 2009, Jennifer’s efforts were recognized by

the home office and she was named the Consultant of the Year in Canada. Jennifer’s team, Bridle’s Booklovers,

has grown over the years and she became a Supervisor in 2010. Her business is well-rounded and includes home

parties, conference exhibits and book fairs. The highlight of Jennifer’s career with Usborne Books was earning

the incentive trip to Hawaii . In Jennifer’s “spare” time, she is a Sparks leader, an active volunteer at her church

and girl’s school and enjoys paper crafting, travelling and gardening.

Cindy Armstrong, The Oh-So-Important Balancing Act

Welcome to my life as a mother, wife, friend, employee, and business woman! Beside me

is my wonderful hubby Adam, and trailing behind us are our 4 little ducklings, Nicholas

11, Nathan 8, Emma 5, and Tyler 2. I joined Usborne Books 7.5 years ago, with 2 specific

purposes. I was going to back to work after my maternity leave, going from full to part

time hours, so I desperately needed to supplement our income!! And, I wanted to give

our children every opportunity possible to be not only great readers and learners, but to

have the love of reading that has been so much a part of my life since childhood!! Very

appropriately, as Supervisor, the only name I could have as a Team Name, was Raise a

Reader, since that is still one of the very big reasons I am loving what I do every day!!! A VERY important part

of our life is balancing all those parts of our lives, in family as a wife and mother, and in business as a successful

business woman! I am so thrilled to share with you at convention all about this oh-so-important balancing act!

I look forward to seeing lots of familiar faces, and even more excited about meeting all those new faces!! See you


Usborne Books At Home Unlock Your Potential National Convention 2013

Sessions and Workshops


Carol Cooper, Good Communications -

The Ultimate Customer Service and Recruiting Tool

Communications are at the core of our business. Are you using all the communications

tools at your disposal? Find out how websites, newsletters and e-mails can be used to

entice and inform your customers and potential recruits. Want to know how to do nifty,

attractive e-mails? How to add hyperlinks to your e-mails? And what are the most

effective ways of attracting, identifying and landing new recruits? If you have a team, I’ll

suggest some ways to use technology for training, keeping in touch and building team

spirit. It’s easy – you just need to know about the tools available to you and how to use

them effectively and I aim to present a really practical session to fine-tune your communications skills.

Carol has just completed her 17th year with Usborne. She was born in Wales and started her working life as

a geologist, like her husband Mark. She has lived in England, Ireland and Colombia and worked in geological

research and as a high school Math teacher before settling in Canada. She fell in love with Usborne books when

her children were very young, and jumped at the chance to join UBAH when she heard about it. She’s been on

every award trip since they started, and has won the President’s Award six times. She lives in Calgary with

husband Mark, adult children Rachael and David, and cats Prudence and Chloe (the cheque-eating kitten). Carol

joined UBAH as a ‘filler’ when her children were young, until she was ready to get a ‘proper’ job. She soon saw

the potential in selling these wonderful books in an affluent, well-educated market and started to treat this as a

serious business, dedicating the necessary time to develop it. Seventeen years later she is an Executive Sales

Director with a large and successful downline team of Supervisors and Consultants. She still loves her job and

being her own boss, and is looking forward to many more years of growth and success with Usborne!

Carol Lethaby, Social Butterfly or Social Media?

Join us for tips on tapping into social media and avoiding the pitfalls. What do I choose?

Blog? Evite? Link? FB? Pin? Tweet?

Be prepared to hear about balance and business and books and blogs, and simple things

you can do and NOT do today!

Carol Lethaby is a Senior Supervisor who has been with UBAH for over 11 years and has

been on Facebook for about 7!

Usborne Books At Home Unlock Your Potential National Convention 2013

Proposed Agenda

(Subject to change. Please check welcome package)

Important Details

Thursday, January 17th

8:30 am to 4:00 pm - Executive Council Meeting

7:00 pm to 7:30 pm - Convention Registration (There

will be another registration Friday morning before

Workshops and Sessions)

7:30 pm to 9:30 pm - Welcome Reception (Everyone is

welcome to come and socialize with old friends and meet

new friends!)

Friday, January 18th

8:30 am to 9:00 am - Registration

9:00 am to 12:00 noon - Workshops & Sessions

12:00 noon to 2:00 pm - President’s Luncheon (An

exclusive invitation-only luncheon for winners and our

special guests along with our President)

2:00 pm to 4:30 pm -Workshops & Sessions

4:30 pm to 7:00 pm - Dinner Break (Winning Team

Reception in the Hospitality Suite* & Opportunity for team


7:00 pm to 7:30 pm - Photo opportunity with

Peter Usborne & Jenny Tyler

7:30 pm to 9:30 pm - 2013 President’s Awards Ceremony

Saturday, January 19th

8:00 am to 9:00 am - Leadership Session

9:00 am to 11:45 am - Workshops & Sessions

11:45 am to 1:45 pm - Lunch Break

1:45 pm to 4:00 pm - Workshops & Sessions

7:00 pm to 9:00 pm - New Titles and Closing Program

Every Convention attendee will receive a

$50 Free Book Certificate

for 2013 New Titles just for coming!!


Take advantage of the Early Bird Discount!

Register on or before midnight Eastern Time on

December 3rd, 2012 and receive a $40 discount!

There are two ways to register:

1) Download the registration form and pay by credit

card or certified cheque/money order,


2) Register online at www.usbornebooksathome.ca

and using your credit card on file.

*Team Party Incentive

Are you part of a winning team? This year, we are

offering a fantastic opportunity for your team to

celebrate in style. The team with the most attendees

at convention will be awarded an exclusive private

reception complete with nibblies in the hospitality

suite on Friday, just before the President’s Awards

Ceremony. Also, some of our distinguished guests

will be stopping by for a surprise visit. Get the party

started by getting everyone on your team registered

for National Convention 2013.

Here’s how we will determine the winning team:

To keep the playing field even, we’ll count each

consultant from outside of ON as two attendees,

and each consultant from within ON as one.

Supervisors will count as one consultant, regardless

of where they live.

Make it a team goal to celebrate with your very own

victory bash at Convention!

Hospitality Suite

The hospitality suite will be open on Thursday,

Friday and Saturday after the day’s events for

further socializing. The room number will be

included in your Welcome Package.

Usborne Books At Home Unlock Your Potential National Convention 2013

Other Important Details

Hotel Reservations

Convention Hotel

Courtyard Marriott Downtown Toronto

475 Yonge Street

Toronto, Ontario

M4Y 1X7

Tel: 416-924-0611 Toll Free: 1-800-847-5075


We have reserved a block of rooms for the special rate of $119 (based on single or double occupancy). There will

be an additional charge of $15.00 per person for the 3rd and 4th person staying in a room together. Maximum

four people per room. You can book your room by calling the Marriott reservations at 1-800-847-5075.

Attendees should identify themselves as delegates of the Usborne Books At Home 2013 Convention. This room

rate is guaranteed until Monday, December 17th, 2012.

Room Amenities

• All guestrooms include separate sitting area, working

desk with leather chair, sliding windows with safety

lock and separate vanity/bath area for added


• In-room coffee maker, iron & ironing board, hair

dryer and newspaper delivered daily.

• Individual Climate Control in all rooms.

• Check-in is 4:00 p.m. Check-out is 12 noon.

Access & Parking

Hotel Amenities

• FREE coffee to go in the Main Lobby each morning

• Boarding Pass printing stations in Main Lobby

• Indoor lap pool & whirlpool (open until 11 p.m.)

• 1,100 sq. ft. fitness centre (24H)

• Boarding pass printing stations in Main Lobby

• FREE Self-laundry with FREE detergents available

at Front Desk.

• Business centre (24H)

• Baggage handling $3.20 per bag, one way + tax

• Within walking distance to College Subway Station (0.1km)

• 24 hour valet parking is $32.00 + HST

• 24 hour Self-parking is available at nearby lot for approximately $27.00 + HST per day

• Daily Valet parking rate (6am – 6pm) of $17.00 + HST

Hotel Restaurants

Yonge Street Grille:

• Breakfast - 6:30 a.m. to 11:00 a.m.

(6:30 a.m. to 1:00 p.m. on weekends)

• Dinner – 5:00 p.m. to 9:30 p.m.


• 6:30 a.m. to 1:00 a.m.

Room Service

* Dinner – 5:00 p.m. to 10:00 p.m.

The Market:

• 24/7 convenience shop

Nearby Landmarks and Attractions

1. Air Canada Centre (3.0 km)

2. Art Gallery Of Ontario (AGO) (3.0 km)

3. CN Tower / Rogers Centre (3.0 km)

4. Casa Loma (2.5 km)

5. Eaton Centre Shopping Mall (0.5 km)

6. Queen’s Quay Terminal (3.5 km)

7. Hockey Hall of Fame (NHL) (2.5 km)

8. Metro Toronto Convention Centre (3.0


9. Ontario Science Centre (7.5 km)

10. Royal Ontario Museum (ROM) (2.0 km)

Usborne Books At Home Unlock Your Potential National Convention 2013



JANUARY 18TH - 19TH, 2013


Convention attendees will each

receive a $50 Gift Certificate for

2013 Usborne new titles.


Team Leader


Senior Supervisor





Executive Supervisor

Telephone # : ( ) Alternate # : ( )

Sales Director

Executive Sales



Team Name (or Supervisor):

This is my fi rst time attending National Convention


Convention Registration Fee $ 160.00

Early Bird / New Consultant Discount * $ (40.00)

* for registrations received on or before Dec. 3/12 or sign-ups after Dec. 3/12


HST (Subtotal X 13% Ontario HST)



Card Number

Expiry Date

Cardholder Name

Cardholder Signature

Certified Cheque payable to UBAH



$ ______

$ ______

$ ______

Money Order payable to UBAH


(Final date to register January 13th, 2013)


Credit Card Payment

Fax this registration form to Home Offi ce

1-800-461-6858 Attention: Jackie Dougherty

Complete all information in payment section and sign.


Scheduled Payment Plan

Fax or mail this registration form to pre-authorize these

Credit Card payments: First installment of $60.00 +

GST due with registration no later than December 3rd,

2012, the balance due will be processed January 14th,

2013. Complete all information in payment section and



Money Order or Certified Cheque

Mail this registration form to Home Offi ce along with

payment in full.

Cancellation Policy A cancellation fee of $25 will be deducted for full cancellation. To receive a refund, your cancellation must be submitted

in writing by January 14th, 2013. After this date we will only accept cancellations in the event of a serious family emergency. Written requests for a

refund must be received no later than January 31, 2013 at which time the $25 cancellation fee will be applicable.

Usborne Books At Home Unlock Your Potential National Convention 2013

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